Back in 2019, I had been talking to Dan Ferrari about joining his coaching program. Dan and I exchanged some emails. We got on the phone to talk — I asked him a dozen questions I had prepared in advance, and he patiently answered.
At the end of the call, I told Dan I’m in. Even though we still hadn’t talked price.
Dan then sent me an email with a PayPal link, and the actual per-month cost of his coaching.
I still remember exactly where I was in the city when I took out my phone and saw Dan’s email. Like I said, the price took my breath away.
I expected the coaching to be expensive. But not this expensive. I won’t say exactly how expensive it turned out to be. I’ll just say it was as high as my total income on many months at the time.
Still, I had some savings. I figured as long as I had some money in the bank, I was willing to give it a go. So I took a deep breath, PayPaled Dan the money, and the coaching started.
Months passed. Dan delivered on his end. He gave me feedback on my copy. He made introductions to potential high-level clients. He showed me some A-list secrets.
And yet, it wasn’t paying off. I was burning through my savings. And I still wasn’t making that filthy lucre that I was hoping for.
Six months into the coaching, I told Dan that I didn’t want to keep going. I felt I didn’t have enough high-level copy projects for him to critique. I didn’t have any promising new leads who might change that. And I was getting very nervous because my savings had all but evaporated.
So I quit.
And then, the very next month, I had my biggest-ever month as a copywriter. I made about double what I had made on my best month to that point.
The month after that even bigger.
The month after that, bigger still.
And it kept going.
In just the first two months after I quit Dan’s coaching, the extra money I made paid for all the coaching I had gotten from Dan.
Over the next year or so, I made more money than I had made in the previous five years total.
My work and and skill and dedication where an undeniable part of that jump in income. But so were a few things I can directly trace to Dan and his coaching program.
I’d like to tell you the biggest one of those. It was a throwaway piece of advice I got from Dan around month four in the coaching program. But today’s email is getting long, so I will tell you that tomorrow, in case you are interested.
For now, let me restate my offer from yesterday:
I’m starting up a coaching program, focused specifically on email marketing.
You might think I told you the above story to encourage you to jump in, price be damned, because it will end up paying for itself somehow.
That’s not it at all.
Yes, my goal is for this coaching program to pay for itself for the right person.
But I am not nearly as willing to gamble with other people’s money as I am with my own. And since this is the first time I am offering coaching like this, I want to kick it off on a positive note, with people who have the best chance to make this coaching pay for itself, and soon, rather than in seven or eight months.
If you think that might be you, then my first requirement is that you join my email newsletter. Click here and sign up. That done, we can talk.