This past November, copywriter Dan Ferrari sent out an email with 38 lessons to mark his 38th birthday. Lesson number 9 read:
9. People love commandments. A little copy “trick” I don’t see used often enough is to create a commandment and then repeat it over and over again, like the chorus to a song. Here’s an example… “remember: commandments always equal higher conversions.” If this were a sales letter, that would be the chorus line.
I haven’t promoted my 10 Commandments book for a while. So let me do it now.
Buy my 10 Commandments book.
Why? Because it’s great. Here’s a testimonial — or more specifically, a four-star review, which is as negative of a review as I’ve gotten so far:
“Short and very pertinent. Loaded with the names of hugely successful giants of the copywriting world and the titles of their successful books. I read the book on Kindle and highlighted many great bits of advice and the names of the great writers sharing advice. If you write ad copy for a living or hope to do so, buy this book.”
As the reviewer above says at the end of his 4-star review:
Buy my 10 Commandments book. At least if you write ad copy for a living or hope to do so.
Maybe you’re still not convinced.
So let me tell you that the book contains a commandment by Dan Ferrari. Dan is one of the smartest and most successful people in the copywriting world right now.
Over the past decade, Dan has made himself a lot of money by writing copy for some of the biggest direct response publishers. He has a long string of controls, even when going up against other top pros. As a result, he was voted the no. 1 direct response copywriter in a recent ranking some dude put together.
So that’s another reason why you should buy my 10 Commandments book.
Maybe, maybe you’re still not convinced.
In that case, I can tell you my 10 Commandments book costs only $5. It’s by far the cheapest of my offers, and outside of any future Kindle books I may one day write, it’s also the only thing I will ever sell for under $100, at least outside special launch prices.
Are you starting to feel the refrain coming on? I’m feeling it. And it goes like this…
Buy my 10 Commandments book.
You can do it at the link below: