Copywriting

It’s not an OPEN loop, it’s an OPENED loop

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A while back, marketer Daniel Throssell wrote an email pointing out the nonsense of the term “open loop.”

An open loop, as you might know, is a technique in copywriting where you start a story and then cut it off to talk about other stuff, basically leading the reader on and sucking him deeper and deeper in.

I was a tad irritated by Daniel’s calling out “open loop” as nonsense, because I always thought the term sounded somehow poetic. But really, I had to admit I couldn’t make sense of how an “open loop” makes sense.

Well, I found out yesterday where “open loop” actually comes from and what it actually is — a corruption of a term from computer programming.

Computer programs have constructs known as loops — “for” loops, “while” loops etc. – where an instruction is executed over and over while some condition holds true. So you open, say, a “for” loop within a computer program, and then you specify what happens next. (What happens next can actually include opening a new “for” loop — so you end up with a hierarchy of embedded “for” loops, one within the other.)

This analogy between computer program loops and a technique of communication was first made by Richard Bandler and John Grinder, the creators of neurolinguistic programming or NLP.

In the 1970s, Grinder and Bandler were at the University of California Santa Cruz (my alma mater), a school that combined such interests as computer programming, linguistics, and dropping acid. It was natural that Bandler and Grinder would make the loop analogy, not only because it was in the water at UCSC, but because of the nested nature of both kinds of structures.

Ultimately, Bandler and Grinder got the idea for this technique from psychotherapist and hypnosis innovator Milton Erickson, one of the most effective therapists of all time. Bandler and Grinder sat at Erickson’s feet and recorded Erickson’s unique patterns of communication, which then became formalized as NLP techniques.

This really gets to the core of this email. The core is my answer to the daily puzzle from my Daily Email Habit service, which you can sign up for at the link at the bottom. Because one thing that Bandler and Grinder noticed was that Erickson would often embed suggestions in the middle of a story.

Embedded suggestions supposedly work better than if you just tell people to do something outright. And if you tell a bunch of nested stories, and embed a suggestion at the center of them all, it supposedly works even better.

Who knows though? Maybe it just worked for Milton Erickson, because the guy was unusually skilled, observant, and charismatic.

Besides, Erickson enjoyed constantly experimenting and inventing new techniques and new means of allowing people to make the changes that they wanted to make. He didn’t seem to be particularly wedded to any one technique, which is something I admire him for, and a credo I live by myself.

Grinder and Bandler, on the other hand, took Erickson’s improvised, free flowing, one-time experiments and formalized them into set rules and templates with catchy names.

Rules and templates with catchy names tend to sell well, which is why NLP ideas, effective or not, have become so widespread and influential, from corporate training, to copywriting, to pick up artists.

Along the way, of course, a lot has been lost, and even more has become corrupted. Which brings me back to the term “open loop.”

Now that we know where the term comes from, it’s clear it’s not really an “open loop.” Rather, it’s that you “open a loop,” or maybe you have an “opened loop.”

In Ericksonian hypnosis as in computer programming, you eventually have to close your loop to have a program that’s syntactically valid. (And if you’ve nested multiple loops, one within the other, you have to close each one, in reverse order to how you opened them.)

All that’s to say, I have to admit that Daniel Throssell was right and that the term “open loop,” poetic though it sounded to me, doesn’t really make sense. And now you know what term really does make sense — an OPENED loop — and maybe you’ve learned something else along the way.

And as for that link I promised you, it’s below. Maybe it could be valuable for you to take a look at it now:

https://bejakovic.com/deh

Seeing is believing

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Try this little experiment right now:

Stretch out your left arm so it’s straight in front of you. Do it so the thumb of your left hand rests on the screen (of your phone or laptop, where you’re reading this email), right next to the X below:

X

Try it, right now. It will make the rest of this email much more impactful. Litterally stretch out your arm, and put your thumb next to the X above.

Next, look at your thumbnail. Focus on it. Make sure it’s nice and clear in your mind’s eye. And then, if you can, without moving your eyes, shift your attention to the X.

Ok go. follow the instructions above. And when you’ve done it, keep reading below.

Done?

If you’ve done the experiment above, you’ll find it’s surprisingly hard to not move your eyes when you focus on something else, even a few millimeters away.

But if you can switch your attention to the X while keeping your eyes on your thumb, you will also find that the X, close as it is to where your eyes are looking, is blurry and out of focus.

You might know this fact already, but seeing is believing:

Human vision is remarkably low-fi.

Only about 1-2 degrees of our visual field are in high definition and in focus. (That’s about a thumbnail’s worth, at arm’s length in front of you.) The rest of your visual field is blurry and devoid of detail.

The reason it doesn’t FEEL like that is because what we look at is always in focus, and because our eyes are constantly flitting from one place to another, without conscious control, based on what we find interesting in the moment.

When I was a kid, and probably for a good part of my adult life, had somebody told me that pretty much all my vision is a blur, with one tiny thumbnail’s worth of detail and “truth,” I would have rebelled, argued. All my experience and intuition spoke against it.

So could somebody have changed my stubborn mind?

Explanations of the fovea… quoting scientific experiments… testimonials from other people who say, “Yes, my vision is super low-fi”… none as these would be as effective as simply getting me to simply stretch out my arm, make a thumbs up, and experience for myself how, if I focus on my thumbnail, I can’t see anything else clearly, even half an inch away.

All that’s to repeat a fundamental marketing truth:

Demonstration is the most valuable kind of proof.

You might know this fact already as well. But seeing is believing.

And on the topic of demonstration:

I can tell you that the past couple of days, I’ve been doing demonstration of my “Heart of Hearts” system. That’s a system I’ve come up with to figure out what people in my audience really want and how to best present it to them, with the ultimate goal of more consistent success with new offers.

At the end of my last couple emails, I’ve been polling for interest in the Heart of Hearts system. Polling for interest is definitely one part of the Heart of Hearts system. But it’s not the first part, and it’s certainly not the last.

There’s stuff behind the scenes that won’t be obvious if you’re simply reading my emails.

But I will make you a deal:

If more consistent success with new offers is something that you’d be interested in, then hit reply and tell me a bit about who you are and what you do.

In turn, I will add you to a private announcement list.

That way, you’ll have the opportunity to get my Heart of Hearts system when I release it later this month. And even if you choose not to get it, you might get a further bit of live demonstration about how my Heart of Hearts system works.

Looking to get a little off the coaching ship?

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In response to my email yesterday, a reader and former coaching client (not sure he wants me to share his name) wrote in to say:

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Hey John,

Hope all is well.

Good news – having a daughter by end of the month 😊

This sets an exciting challenge for me to dive further into low ticket product sales, ascension, repeat customers rather than clients.

So I can get a little off the coaching ship and buy back time.

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The good news is if you are a coach, and you actually have clients you work with, then you are one lucky skunk.

That’s because coaches have personal contact with their best customers/clients, and the chance to really listen and ask a ton of questions — even very probing stuff.

A coach can get insights into what sucks for his or her prospects now… what they are really after… what they’ve tried before that didn’t work… what possible solutions would be unacceptable to them on religious, political, or dietary grounds.

All this info can go into the meat mincer, out of which comes a beautiful and shiny new offer-sausage that people actually want to buy.

That’s the high-level picture. I have much more to say about the specifics. But about that:

As I’ve been writing in my past couple emails, last year I came up with a new system for myself to help me get more predictable success with new offers.

I applied this system when I had the idea for my Daily Email Habit service. It worked great.

So far, I have only shared my system with the people inside my Daily Email House community.

This month, I will make this system available a bit more widely. I’ll be sharing it with a few people on my list, if I think it can actually be useful to them.

I will make you a deal right now:

If you’re looking to get a little off the coaching ship, then hit reply and tell me a bit about who you are and what you do. In turn, I will add you to a private announcement list, so you have the opportunity to get my system when I release it later this month.

Trump whale research intelligence

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This past November, right after Trump won the election, the WSJ ran a story about a “Trump whale” — a mysterious trader, known only as Theo, who had made a series of very large bets on the Polymarket prediction market.

Theo had bet $30 million of his own money that 1) Trump would win the election, that 2) he would win the popular vote, and that 3) he would sweep the “blue wall” of swing states.

Against the predictions of all pollsters, and against even the betting odds on Polymarket, all three things came to pass, and Theo collected $50 million as a payday.

The WSJ managed to get in contact with Theo. He explained some of his reasoning for why he was confident enough to put down $30 million of his own money on bets against what both experts and the wisdom of the crowd were saying.

That’s how I learned the following:

The normal way to poll people is to ask them, “Who you gonna vote for?” That produces certain results, which as this past election and previous elections have shown, can be significantly off from reality.

But a less normal way to poll people is to ask them, “Who your neighbor gonna vote for?” For whatever psychological reason, this tends to produce poll results that are significantly different than the normal way to poll.

Theo looked at a couple of these “neighbor” polls done in September alongside normal polls. The neighbor polls were all suggesting that support for Trump was several percentage points higher than everybody was saying.

This became one of the data points that gave this guy the confidence to make his ballsy bets, and the info to bet right and win $50 mil.

I’m telling you this for two reasons.

Reason one is if you’re trying to get info out of your readers, it might make sense not to ask them, “What do you want,” but to ask, “What do you think other people would want?” I tried it while initially working out the right pricing for Daily Email Habit, and it gave me useful info.

Reason two is simply that this neighbor polling thing is just another example of how much our own self-centered thinking tends to color how we see the world and how we behave.

I’m telling you this specifically in case you are ever plagued by thoughts like, “Nobody would want to read what I write,” or, “Nobody would want to pay money for this offer I have.”

The sticking point there is the old, I Me Mine.

If you find yourself ever thinking thoughts like — convincing yourself that you can predict what other people think, when it comes to what you are doing or could be doing — then take a lesson from the Trump whale:

The next time you are sure that you know what other people think, take yourself out of the equation. Ask yourself, “Would there be people who would want to read or buy this… if my neighbor were offering it?”

Do this, and you might win bigly.

And btw, today’s email was based on my daily puzzle that went out via Daily Email Habit. If you enjoyed today’s email, maybe you’d enjoy writing emails following daily email habit? Or maybe your neighbor would? Here’s more info in either case:

https://bejakovic.com/deh

Faster typing = better writing?

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A few days ago, recently released Greek soldier GC Tsalamagkakis, who used to write code for CERN (the particle accelerator people) and now writes copy for ecom brands, posted an interesting question in my little Daily Email House community:

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A lot of times I find myself ready to write my daily email but not starting.

I have all these ideas in my head, I know how I wanna start and I have a brief idea on what it will look like on the middle and end.

But I don’t start immediately. Sometimes I catch myself thinking “I have to type aaaaall that now? It will take so much time 😒“

Or I might write a part of the email in a way that is more brief but also worse.

Now, it might be because I’m lazy or it might be because caffeine can hit me like a truck sometimes and thoughts are zooming too fast.

But either way, I believe that the faster I can type, the less friction will be between the thought and its materialization.

Have you ever thought about it?

What do you think?

===

I never thought about typing speed — maybe because I’m a mediocre typist.

But I do agree with the underlying thought. I find it’s really important to write down ideas quickly. It’s a race against my own short-term memory to capture something that can turn out to be effective or useful before it disappears.

Over the years, I’ve hit upon a number of tricks to write down stuff quick, in spite of my mediocre typing speed:

1. absence of punctuation

2. absence of capitalization

– tricking myself with the “hyphen” trick, using a bunch of hyphens at the start of each line to make it feel like notes instead of proper sentences, so i just write it down instead of agonize over it

4. shorthand w/ lotsa abbrevs

5. placeholders for [sections that i’ll figure out later]

6. using abc in place of names i don’t know and xyz for figures that i’ll have to look up

7. stupid ideas that i will delete later

8. no editing if i make mistakes, i meant even if i make mistakes but whatever

9. phonetic spelling that’s good enuff

10. headings that i write down before i start writing to sketch out the general trend of what i want to say such as:

GC QUESTION

MY STRATEGIES FOR WRITING IDEAS DOWN FAST

OFFER

Speaking of offer:

My offer today would be Daily Email House, the lively community where the GC posted his question, and a number of other daily email writing marketers and business owners chimed in with their thoughts.

However, The House is not yet available as a “front-end” offer, but only as an upsell for those who sign up for my Daily Email Habit service.

Currently, I’m offering people a week’s trial on Daily Email house on me, but again, only if you sign up for Daily Email Habit.

For more info on that:

https://bejakovic.com/deh

Don’t think of Greenland

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Back in 2019, Internet personality James Altucher ran a crowdfunding campaign to raise $100,000,000 to buy Greenland. He felt Greenland was too important not to be bought.

Altucher is a smart guy. He did his research to back up his claim.

His primary reason for wanting to buy Greenland?

Rare earth minerals, like yttrium, scandium, neodymium, which are used in modern-day technologies such as LED screens, wind turbines, and electric vehicles. Rare earth minerals today almost exclusively come via China, which puts the U.S. in an awkward and dangerously dependent position.

But don’t think of China, and don’t think of Greenland.

Because I read a story this morning in the Wall Street Journal, about how the U.S. is trying to feed its growing mineral hunger — by farming.

Apparently, certain plants are “hyperaccumulators,” and pull out lots of minerals from the ground.

The U.S. has millions of acres of barren, mineral-rich soil.

The minerals in this soil are not of high-enough concentration to deserve being refined by traditional means. But they can be farmed into plants, which can then be incinerated to produce a cost-effective new source of minerals.

If it all works out, farming might become a viable new source of rare minerals for the U.S. economy.

So don’t think of Greenland.

But do think how this story offers a simple, classic, and memorable example of what business and innovation are all about:

An abundant and cheap resource (land in this case)… a new or better process (hyperaccumulating plants)… and a rare and valuable end product (rare minerals).

Also, do think of how this might apply to you and your business.

Because what resource is more abundant and cheap than ideas, gossip, and news stories?

And yet, with a simple enough process, these cheap resources can be turned into rare and valuable end products — sales copy, or marketing content, or even highly priced courses, books, and training.

What is that simple enough process?

Daily emails, exactly like the one you’re reading now.

My email today happens to be based on today’s Daily Email Habit puzzle.

If you’d like to engage in your own “hyperaccumulation” process, and use daily emails to convert cheap and abundant resources into rare and valuable assets, then consider checking out Daily Email Habit today, before tomorrow’s puzzle appears and then disappears.

And whatever you do, don’t think of Greenland.

Here’s the link to take things into your own hands:

https://bejakovic.com/deh

I was an idiot then, but today I’m much more mature

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Two fingers on my right hand are crooked — the ring finger, and the pinkie.

They are crooked because back when I was a junior in college, I cut myself in a freak accident involving a butter knife, which I attempted to stab into the wall in a fit of rage.

(I was an idiot then, but I feel I’ve really, really matured since.)

This momentary, stupid action turned out to have major consequences.

I did serious damage to my fingers. I had to go to the ER to get the bleeding taken care of immediately.

A few days later, I had to go into a three-hour surgery to actually fix my fingers, since I’d managed to cut through the tendons.

After surgery, I had this big strange cast on my arm, which had wires and springs that were glued to my fingernails, to keep my fingers bent at exactly the right angle.

I had to walk around the university campus for months with this monstrosity catching everybody’s attention.

Inevitably, every fifteen steps or so, some college bro would stop and stare at me in wonder. “Dude… what happened to your hand?”

After the first dozen times of getting asked this question, I started to glare at the question asker with daggers in my eyes. If I said anything, I’d bark back, “I CUT MYSELF!” My friend Sam, who was my roommate at the time, would just walk alongside me and chuckle at my canned, hostile response.

But let’s get to work. You may have heard of Cunningham’s law, which says:

“The best way to get the right answer on the Internet is not to ask a question; it’s to post the wrong answer.”

It’s not just on the Internet. It can be like that in the real world too.

Questions are supposed to be this miracle sales tool to get people to open up and share their innermost secrets. And they can be. But there are certain situations where questions don’t work, simply because they’ve been asked too many times, or because the person is too guarded.

What to do in those cases? Here’s Bejakovic’s corollary to Cunningham’s law:

“If people don’t want to answer your questions, then make an assumption or statement, regardless of how wrong.”

That’s a bit of a tip if you ever find yourself in situations, sales or otherwise, where doing the right thing normally, asking questions, gets people to glare at you or maybe bark a 3-word answer and then clam up.

Instead of asking them, “What happened to your hand,” just say, “That looks like an injury caused by a butter knife.” If you’re right, you look like a wizard. If you’re wrong, you find out the truth.

Anyways, it’s time for me to go to the gym and work out a bit, to keep my boiling rage under control. (Just kidding. Like I said, I’ve really, really matured.)

If you’d like my help writing daily emails — sometimes on strange topics, which nonetheless serve a purpose — then consider my Daily Email Habit service.

The next prompt goes out tonight at 12 midnight PST. To find out more about Daily Email Habit, or to sign up in time for that next prompt:

https://bejakovic.com/deh

David Ogilvy endorses the Daily Email Habit approach

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This morning I found myself reading “Quotations of David Ogilvy,” put out in 2023 by the Ogilvy agency, on the 75th anniversary of its founding.

Here’s a quote from Ogilvy that caught my eye:

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Dr. Gallup reports that if you say something which you don’t also illustrate, the viewer immediately forgets it. I conclude that if you don’t show it there is no point in saying it. Try running your commercial with the sound turned off; if it doesn’t tell without sound, it is useless.

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I’m sharing this with you for two reasons.

One is that it’s a useful reminder, even if you never write a TV commercial. Really, it comes down to effective communication. If you don’t illustrate, the reader will forget it. If you don’t show it, there’s no point in saying it.

Reason two is that I was lucky to have somehow learned that lesson early in my copywriting career. Somebody must have shown it to me, because I also remembered it over the years.

The basic idea above — illustrate, don’t just say — is the underlying idea of pretty much everything I’ve done in the marketing space.

It’s the underlying idea of my Copy Riddles program, and its try-and-compare method of learning to write copy, instead of just a bunch of “here’s how” instruction.

It’s the underlying idea of thousands of sales emails I’ve written, both for clients and for myself, and the way I teach others to do that inside my Simple Money Emails and Most Valuable Email programs.

And it’s the underlying idea of my Daily Email Habit service.

Because on most days — not all, but most — I don’t just send a daily prompt for to help you write your own daily email. I also use that prompt in my own daily email, to show and illustrate how it can be done.

About that, I got the following feedback from Chris Howes, who runs a successful music teaching memebrship, Creative Strings Academy. Chris subscribes to Daily Email Habit, and he had this to say:

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But more importantly, I now get TWO LESSONS from you every day. And I often learn as much or more from your regular daily free emails. Together, hand in hand, they feel like someone dropped off a shopping cart from Sams Club full of gifts at my front door and said here you go…

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As David Ogilvy said, “We sell — or else.”

I don’t know what the “else” is. I don’t want to find out.

So if you’d like to buy a month’s worth of daily email puzzles, in order to write your own daily emails, and to get additional inspiration and illustration from my daily emails, here’s where to go:

https://bejakovic.com/deh

Ponzi-like cold calling

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I’m rereading David Sandler’s book You Can’t Teach A Kid To Ride A Bike At A Seminar, But You Can Teach Him How To Fish.

Even though the title won’t tell you so, it’s a sales book.

Do you know Jim Camp’s Start With No? Camp’s book is in many ways a rewrite of Sandler’s book. But the original, as always, has stuff that the rewrite doesn’t have…

… such as the following story of Ponzi-like cold calling, which could be useful to many, even if they never make a cold call in their life:

In the early days of his sales career, Sandler cold called business owners to sell self-improvement courses and sales training. It was the only way he knew how to get leads.

Valuable point #1: Sandler got 9 out 10 cold-called prospects to agree to meet him. How?

Simple. He’d offer something for free, something that the guy on other end wanted, something nobody else was offering.

Specifically, Sandler would offer to come down to the prospect’s office and demonstrate his cold calling techniques to the prospect’s sales team, and motivate the lazy bums a little.

Like I said, 9 out of 10 business owners agreed to that.

Valuable point #2: Sandler didn’t offer to come do a demo as a means of making a sale. He did it as a means of making cold calls.

Sandler hated making cold calls. If he had to make cold calls at home, he’d put it off, do it half-heartedly, and not make enough of them to set his weekly quota of appointments.

That’s why he did the scheme above.

He’d show up to the prospect’s office, nervous but also amped up. And then, for an hour or so, he’d cold call — for himself.

He’d spend an hour in the prospect’s office, with the sales staff looking at him in wonder, making cold call after cold call, chatting on the phone, digging into the pain, and in many cases, setting new appointments for himself.

A couple days ago, I wrote that identity is just about the most powerful appeal you can make.

Well there’s a close second, and that’s reputation. In fact, for many of us, reputation might even trump identity. Cause you wanna look good in front of people, right? Even if you have to do things you would never do on your own.

And so it was with Sandler. He’d end an hour at a prospect’s office with another 2-3 set appointments, way more than he’d get at home had he spent the afternoon there.

Plus of course, he’d have a way better chance of closing the sale. Because nothing sells like demonstration.

Such story. Much lessons. So few people who will do anything with it.

And yet, it could be so powerful if somebody would only apply it, whether to cold calling… or to any other persuasion-related activity.

I’ll leave you to ponder that, and I’ll just say my email today is a “demonstration” of the daily email prompt I send out this morning for my Daily Email Habit service.

Maybe it’s easy enough to figure out what today’s prompt was.

Or maybe not.

In any case, today’s prompt is gone. Today’s prompt is lost to history, to be known only by the current subscribers to Daily Email Habit.

But a new prompt will appear tomorrow, to help those who want to write emails regularly, both for their own enjoyment, and to impress and influence others in their market. Because powerful things happen when you know that others are watching you.

If you’d like to read the email I write based on that prompt, and maybe try to guess what the prompt was, click here to sign up to my email newsletter.

The epidemic of thinking big

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Lesson for you, really lesson for me:

Last week I was digging through my emails, and I found this:

“Oh, btw. If you use AI at all…and want to do a guest post on Write With AI, let me know. Love to promote you.”

That message came from Justin Zack, who I mentioned a few emails ago. Justin is the Head of Partnerships at a paid newsletter called Write With AI, which has 54k subscribers.

Except, Justin wrote me that back in August. I had completely missed it then.

I wrote Justin to see if he’s still interested. He said, yes.

I asked what kinds of posts had done well previously on Write With AI. He gave me an example by Matt Giaro, which is the top-performing post for Write With AI, on how to write a weekly newsletter with AI.

“Mhm,” I said. Just like I thought. I had a problem.

Because I use AI for research… for filling in things I don’t know or can’t think of… as a replacement for Google and YouTube and Reddit combined.

But I don’t use AI to write. Not my own stuff anyhow. I have a policy that I won’t use AI for anything that’s published under my name.

In part, that’s because I think there’s value in making a big deal of actually being real, live, more or less human being on the Internet.

In part, it’s because AI never actually writes like me, and I’m pedantic about what I put out.

So I told Justin, “Yeah let me go away and think a bit, and see if come up with a topic that could work.” Frankly, I was not optimistic.

And then, independent of all this, I wrote an email for this newsletter (by hand, by myself, without AI) about how I had used AI to create a little tech tool — the in-email streak tracker for my Daily Email Habit service.

Justin, who reads these emails, replied to that email and said, “btw, ‘how I created a daily email counter with AI (with promo for deh)’ is what we should do…. just a thought.”

It was one of those forehead-slapping moments. Why hadn’t I thought of that?

So that’s what we ended up doing.

I’ve written up the post about how I got ChatGPT to be my little code monkey. I’m finishing up that post today. I’ll get it over to Justin, and I guess he will publish it at some point on Write With AI when they get a spot in their busy editorial calendar.

But the lesson I promised you, which is really a lesson for me, because it’s a mistake I keep making:

There’s an epidemic of thinking too big and too broad. I know I’ve definitely been infected by this contagion.

Over time I’ve managed to develop an immunity to it when it comes to writing daily emails. But I still get sick with this disease when it comes to writing in other formats… or when it comes to creating offers, or making new products.

So the lesson I would like to suggest to you, in the hope I myself will remember it, is to make smaller, more specific promises.

Don’t teach people how to walk, run, and jump.

Just teach them how to tie their shoes.

And if you additionally restrict your teaching to just a course on how to tie asymmetrical, decorative laces on $400 fashion sneakers, odds are good you will not only have an easy time selling to that dedicated market, but you’ll be able to charge a premium.

All right, time to tie this shoe up:

My Daily Email Habit service does just one tiny thing. Each day, it helps you get started writing an email to your list, with the ultimate goal of making it easier to stick with the valuable habit of daily emailing.

Here’s a tiny case study I got about Daily Email Habit, from Roald Larsen, who used to be a high-powered consultnant and now runs an online brand called Solopreneur MBA:

“Today I wasn’t really feeling it. But the prompt helped to make it smaller. Easier. More manageable to write and send to the list. Nice.”

But I’m not inviting you to sign up for Daily Email Habit, which costs money. Instead, I’m inviting you to sign up to my daily email newsletter, which I write based on the prompts inside Daily Email Habit, and which is free, at least for the moment. To try it out, click here and fill out the form that appears.