Copywriting

What I really think about open rates and subject lines

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Course creator Matt Giaro, who helps folks monetize their skills and knowledge online, writes in with a softball question to help me out while I travel:

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A pretty simple one that might be a bit “too educational”:

What’s YOUR process of writing subject lines?

e.g, What comes first, the egg, the subject line, the chicken, or the email body?

PS: Enjoy your trip 🙂

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In a zero-drama nutshell, I almost always write my subject line…

… let me tease you for a minute…

… this is gonna be super valuable…

… AFTER I’ve written the body of the email. The egg comes after the chicken. As I say inside my Simple Emails course, after I explain how to open up an email, eg. how to roast the chicken:

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Subject line tip #2: Write your subject line after your email body.

I am talking about the subject line after I talked about opening your email, because that’s how I actually work.

I find it very hard to come up with a subject line out of thin air, and if I do come up with one that I feel is good, I’m most likely fooling myself. What I do instead is first write my email, then go back and pull out different phrases or ideas or facts that could go into the subject line.

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Beyond this, I don’t have a tremendous amount to say about writing subject lines, either in my own daily work, or inside Simple Money Emails.

In fact, I have just one other tip, which I think is much more important, and which is much more universal, than the one above.

This second tip explains why some copywriters insist that subject lines are super important, and determine the success or failure of your email…

… while other copywriters say that subject lines don’t matter all, and even make a show of sending their emails out with silly or flat subject lines, without any apparent detriment.

If you’d like to find out what my other subject line tip is, and more generally, if you’d like to find out how to write effective daily emails that make sales today and keep readers reading tomorrow, then:

https://bejakovic.com/sme/

How to write in a client’s brand voice

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Copywriter Theo Seeds writes in with a cheeky two questions (as opposed to the usual one-per-family). Let me take Theo’s questions in reverse order:

> 2. Are there any non-marketing books you’ve picked up weird marketing lessons from?

Yes, dozens?

Books, including non-marketing books, are one of the main sources of ideas I draw on for this newsletter.

I estimate I’ve drawn marketing ideas from dozens of non-marketing books in hundreds of these emails over the 7+ years of this newsletter. The most recent one I can remember came last month, from the autobiography of MLB club owner Bill Veeck.

> 1. Do you have any tips on writing copy in a client’s brand voice? Is this something you ever took on, and if so, how did you approach it?

I’ve actually written an email about this topic before, and it was all about how I hated the experience of having to write in a client’s brand voice.

Sure, it’s fine if you’re writing a sales letter, where “good enough” is good enough.

But if you want to write dailyish emails, where it really has to sound like that person, and has to have their stories, and verbal ticks, and unique phrasing, I really don’t have any smart advice to give, because it’s not something I ever mastered myself.

Fortunately, I know somebody who specializes in exactly this.

The guy’s name is Justin Blackman, and he is known as the “Brand Voice Guy.”

Not only does Justin have a very clear and recognizable brand voice for his own daily emails (which I read), but he has a course on exactly what Theo is asking about above, how copywriters can write in a client’s brand voice, in a perfectly chamelon-like fashion.

The course is called Write Like Anyone. The core promise is that it will turn you into someone who is able to echo any client’s voice so well they will hire you again and again.

I haven’t been through Justin’s course. I don’t write for clients any more, and I’m pretty good at echoing my own voice.

But Justin’s course has gotten endorsements from people like Chris Orzechowski and Rob Marsh of the Copywriter Club, plus it features folks like Daniel Throssell and Abbey Woodcock as guest instructors.

Oh, and students seem to love it too. They credit it, like Justin promises, with making them look good in front of clients and winning them more projects.

In case you wanna find out more about Write Like Anyone:

https://bejakovic.com/writelikeanyone

Everything you ever wanted to know about me, but were afraid to ask

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In a couple hours from now, I will be setting off for the “Real Stockholm Tour.”

I’ve been in Stockholm for a day and a half so far. I have seen the posh and pretty center… the cute and cobbly old town… and, thanks to a boat ride I took with lots of tall and blonde Swedes, an island named Vaxholm, one of over 24,000 that form the Stockholm archipelago, which starts in the city and stretches for over 60km. I never knew that Sweden was basically Earthsea.

I’m here for the next week with a large fraction of my lifelong friends — a flatmate I lived with for 6 years, 10+ years ago in Budapest; a “daygame wing” I’ve known for 12+ years and have spent hundreds of hours with on the street; and a college friend and former housemate I’ve known for close to 25 years, since our time at UCSC, who I’m living with again after all that time.

Somehow we all assembled here, in part by luck and in part by strategy.

Today, like I said, it’s time for the real Stockholm tour.

Unlike the pretty, posh, or pristine that we’ve seen so far, the real Stockholm tour will consist of getting a burek — a Balkan pastry — somewhere in the suburbs and then seeing other and realer parts of this enormous though not tremendously populated city.

I’m telling you all this because frankly I don’t have a lot of time or mental space to write a different kind of email this morning. Which ironically, is my takeaway for you today.

If you write dailyish emails, but you find yourself without a lot of time or brain power, you can always simply tell people where you are right now, what’s going on, why you are either braindead or pressed for time, and then lead into your offer.

In my experience, readers enjoy those kinds of emails a lot. And such emails serve their purpose of keeping people reading to your offer and beyond.

Speaking of:

I will be traveling for a while still, even after Stockholm. I will have interesting things to promote and possibly interesting ideas to share during that time. But I expect I will also find myself again in situations like I am in today, without a lot of time or creativity.

Email marketing side tip:

Another good kind of email to write in a time or brain crunch is a Q&A email.

To help me do that, would you send me your questions?

It can be questions about anything I am qualified to talk about, including email marketing, copywriting, or online businesses.

It can also be questions about things I am eminently not qualified to talk about, such as climate change, weight loss, or raising children.

Or if there are things that you always wanted to know about me personally, but were afraid to ask, now’s your chance.

I don’t promise to answer all questions in a future email, but I do promise to read and honestly consider them.

And who knows, if you write me, you might find your name under the bright lights of this newsletter in a few days’ time, along with my best or most entertaining answer to what you ask.

The only way to have that happen is to hit reply right now, think what you most want to know from me, and then send me a email carrier pigeon, straight to my hotel room in Archipelago Central. Thanks in advance.

How I would eat ecom copywriters’ lunch… with some fava beans, and a nice chianti

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Over the past year, I have had an ungodly number of people sign up to my list who bill themselves as ecom copywriters.

Typically, the main service these folks offer is email marketing for ecom brands.

Makes sense to me.

Even though I am currently promoting an offer titled 1-Person Advertorial Agency, and though in the past I made good money writing advertorials for ecom clients, that money pales in comparison to the money I made writing emails, for those same clients, on a profit-share basis.

The thing is, I only got a chance to write those profit-share emails because I was already writing advertorials for these clients, and because their entire customer flow, and the success of their future offers and funnels, depended on the front-end copy I was writing.

Which brings me to the following 7-step plan that I would follow today, blindly and with 100% commitment, if I were bent on eating the lunch of all those email-writing ecom copywriters:

1. I’d find ecom businesses that are running paid traffic (easy enough with Facebook ad library, but more below on how to do this in a smart way). I’d look for a business that’s sending traffic straight from their ads to the product page.

2. I’d write an advertorial (or three) for such a business, and I’d do it for absolutely free. (Why not? It’s an investment of a couple hours that could pay back literally hundreds of thousands of dollars over time.)

3. I’d put the advertorial in a Google Doc, and format it nicely so it can function as a live piece of copy. I’d send this to the biz owner. I’d tell them it’s theirs to use, and there’s nothing to do but simply clone the Google Doc (to make sure I don’t mess with it) and redirect a bit of traffic to it to see how it performs against their base funnel.

4. I’d follow up until I get either a “Leave me alone” or a “Damn this worked great, can you write more like this?”

5. If it’s a “Can you write more like this,” I’d say sure. And then I’d make the business owner the following sociopath offer:

“I will write advertorials for you ongoing, for FREE (bear with me here), IF you will let me write emails for you, for FREE also. Just pay me a share of the profits I generate for you on the back end, after the money’s already in your Stripe account.”

6. If I get the objection that they already pay an ecom copywriter to write their emails, I’d politely say, “Fire them. I will do it for free, for just for a share of the profits I make you, unlike those people who charge you whether you make money or not. Plus, I’ll help you scale your ad spend with my advertorials, so we both profit.”

7. If they’re already working with an ecom copywriter who’s getting paid on a profit-share basis, I’d say, “Fire them, because they aren’t writing advertorials for you for free. I will, plus I’ve already proven that I can write copy that sells your offers on cold traffic, which is way harder than email.”

… and to make all this manageable in just a few hours of work a week, I’d use the AI Advertorial Toaster that Thom Benny and his protege Sam are giving away on their 1-Person Advertorial Agency workshop, which happens this Wednesday.

For reference:

It used to take me 4-5 days to write an advertorial.

Sam’s AI Advertorial Toaster pops up a near-good-enough advertorial waffle pretty much instantly. It’s why Sam can bake up and serve an advertorial, one which will convert on cold traffic, in under an hour now, instead of the 4-5 days it took me back when I worked with clients.

It’s also the reason why Sam has been able to write 20+ such advertorials per month, and why he’s pulled in over $50M for clients over the past year alone.

Last point:

Also on the 1-Person Advertorial Agency training, Sam is giving away his Ad Reanimator process, for identifying and contacting clients who are a perfect fit for advertorials — ecom businesses who had a long-running ads that recently died. (Advertorials make those ads come back to life.)

If you are an ecom copywriter already, and if your livelihood is writing emails for clients, maybe a cold chill passed down your back just now. After all, I’m advertising a recipe for someone to come and take your livelihood away, potentially by the end of this week.

The only thing I can tell you is, if you’re currently not offering advertorials to your email clients, there’s nothing stopping you from doing so, using Sam’s Toaster and the instruction manual he provides for it.

Not only will you protect yourself against competition sneaking in and taking your email clients away from you, but you have a chance to make a lot more money, whether you simply want to charge your clients for your advertorials, or do a revshare deal like I lay out above (again, it’s how I made most of my money).

And if you’re not an “ecom copywriter” yet, it is a legit opportunity right now, even if you have little experience to speak of.

In either case, Thom and Sam’s workshop is happening this Wednesday. For more info, or to sign up before it’s too late:

https://bejakovic.com/advertorial-agency

Announcing: 1-Person Advertorial Agency

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This Wednesday, Thom Benny and his protege Sam will hold a workshop titled 1-Person Advertorial Agency.

As you might know, Thom is an ex-Agora copywriter who now co-runs a fintech company and coaches copywriters on the side. And as for Sam, he is a copywriter who:

1. Drove $50M worth of sales with advertorials he has written for ecom clients, on cold traffic, over the past year alone

2. Takes less than an hour to write one of these suckers, and can churn out 20+ of ’em a month, because he’s getting AI to do much of the work

3. Is finding it easy to get good new clients, because he makes them an offer to reanimate their once-performing, recently dead ads.

And that entire system, everything that makes this possible, is what Sam will be sharing on this workshop:

The AI setup… how to tweak what the AI gives you so it actually converts on cold traffic… plus how to get clients who see the benefit of such advertorials and are happy to pay you generously. (Says Thom, “$5,000-$10,000 per project, delivering in just days, not weeks”).

For reference, Thom wasn’t gonna promote this workshop via affiliates. I insisted and nudged and insisted some more until he said ok.

In case you’re wondering why I’m eager to promote Thom and Sam’s workshop, it’s because advertorials are a kind of copy that I used to write a lot of for clients.

I know the effects advertorials can have on an ecom funnel. One client I worked for dropped in one of my advertorials into his existing funnel, and could immediately scale ads from $2k a day to $12k a day.

I also know the demand for such work. I recently had an ex-client write me to ask if I’d write advertorials for his new business. Another client, the CEO of an ecom brand, once paid me $2k to give him a brain dump of how I write advertorials.

That’s why I’m promoting this workshop to you in the short time that remains.

I was gonna offer bonuses because that’s what you do when you promote somebody else’s offer.

But frankly, Sam gives you everything you need on this workshop, including how to get clients, how to produce advertorials, and how to make them convert so clients keep hiring you and paying you.

And the deal on this workshop is frankly ridiculous.

This “1-Person Advertorial Agency” is a legit business-in-a-box. You don’t come across those so often. When you do, it’s the kind of thing that typically sells for $5k or $50k upfront, plus often sort of unpleasant monthly licensing fee.

For whatever reason, perhaps because selling trainings is not their main business, or because the opportunity is so big and so live, Sam and Thom are not stretching this out into a weeks-long course, but are delivering a one-day workshop that lasts a couple hours, and still gives you everything you need.

What’s more, they are not selling this workshop for $5k or $50k, plus monthly fees, but for $199, one time.

For the full info on this workshop, or to sign up before this business-in-a-box disappears:

https://bejakovic.com/advertorial-agency

When 4.9 is bigger than 5

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It finally happened — I got my first 4-star review for my new 10 Commandments book.

Part of me is of course annoyed — “How dare you” — but a part of me is also relieved. The book has had 26 reviews so far, all of them 5 star.

My average ranking has now tanked from a perfect 5.0 to a more reasonable 4.9.

This brought to mind a Gary Halbert bullet:

* Almost foolproof contraception: It’s over 99% effective but… so new… most people have never even heard about it!

Unless you’ve been through my Copy Riddles program, you might wonder what this new and unheard-of form of contraception is. That depends, like Bill Clinton said, on what the meaning of “is” is. But I will tell you this:

The secret Gary is talking about is actually 100% effective.

The question then becomes, if Gary’s “almost foolproof contraception” is actually 100% effective, why did Gary knock it down to “99%”?

I mean, isn’t 100% better than “over 99%”?

Isn’t “foolproof” more attractive to the foolish, which includes all of us, than “almost foolproof”?

The answer is no, not in the strange way the human brain works, which master copywriters like Gary intuitively understood and additionally proved by experience.

It’s another one of those bits of elite copywriting you would never pick up on by looking at the finished copy alone.

In order to figure out that Gary’s “over 99% effective” is not an ordinary fact, but a bit of A-list wizardry, you need to peek behind the curtain.

That’s the basis of my Copy Riddles program.

And about that, here’s a quote from copywriter Kevin Orellana, who is going through Copy Riddles now for I believe the fourth time, and who won last week’s Copy Riddles bullets contest:

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Being a Copy Riddles customer has been one of the best decisions I’ve made!

I’ve actually been going through Copy Riddles since 2021 and till this day, I still get new insights from it.

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If Copy Riddles had a rating, it would be over 4.99. For more info on this program:

https://bejakovic.com/cr/

What really makes for a good sex scene?

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As of last night, I’m about halfway through a 3-hour-long movie, titled Nymphomaniac, Volume 1. (There’s also a Volume 2, with more hours.)

I’m only halfway through it because I can only watch it in 25-minute increments. The movie is dark (literally, full of brown and black frames), heavy-handed, and worst of all, filled with gratuitous, very unsexy sex scenes.

I’m telling you this because, though you can’t tell it from Nymphomaniac, sex in movies can apparently be sexy.

Back in 1980, Francis Ford Coppola, best known as the director of the Godfather (volumes 1 and 2, each many hours long), was making a movie that was to feature a sex scene.

Coppola, who is a bit obsessive about making his movies good, tasked a UC Berkeley PhD student named Constance Penly with phoning up hundreds of famous and influential people to find out 1) which sex scenes were the best and 2) what those sex scenes had in common.

Would you like to know also?

Should I tell you?

I don’t know. Maybe I should, maybe I shouldn’t…

All right, here goes:

After hundreds of interviews and many hours of uncomfortable sex scene watching, Penley had her answer. The best sex scenes had two things in common:

1. The sex wasn’t supposed to happen, because of some big difference between the sexers

2. One or both of the characters were under threat of death

Penley gives the example of the sex scene in the original Terminator movie, between the characters of Sarah Connor and Kyle Reese. He is a rebel soldier from 45 years in the future, sent back in time. She is a woman of the present, being hunted by a cyborg assassin. Sarah and Kyle have sex, and apparently Penley thought it was hot.

(Incidentally, the Skynet future of the Terminator movies, which both Kyle Reese and Arnold Schwarzenegger’s cyborg assassin are sent back from, was set in 2029.

That was distant back in 1984 when the Terminator came out, but it’s near to us now. And it looks like we’re right on track.

I saw a video just yesterday of an AI conference in China in which a woman was kickboxing with a humanoid robot that looked like it was trained on thousands of hours of UFC footage. For demonstration purposes, the robot was tuned to a setting of “Not Kill.”)

But back to those good sex scene criteria. What is it about these two criteria specifically?

I realized what makes a good sex scene is just like what makes a good promotional sales event — there’s a time-limited window and a real cost for not acting during it.

Is this a coincidence? Or am I reaching? I don’t think so. I think it goes back to the fundamental and age-old questions that all human minds are always asking:

Why? Why this? Why should I care? Why is it now or never?

And with that, I can finally wrap up my email and point you to the offer I have been working up to promoting. It’s a book, one I’ve written.

The reason I’m promoting it today is that it ties into the question of “why.” In fact, my book has the question of “why” running through it in different ways, from beginning to end. And not just that. It also shows you how to answer that question, implicitly and explicitly, to influence others without being heavy-handed and gratuitous about it.

Would you like to know how?

Should I tell you?

I don’t know. Maybe I should, maybe I shouldn’t…

All right, here goes:

https://bejakovic.com/new10commandments

How to stay off Reddit and improve your productivity

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In short, sign up to my Daily Email Habit service. Explanation plus proof:

I put in a funny image or meme at the top of each DEH email, to make it fun to keep opening up these emails day after day, and to put you in the right frame of mind to write your own daily email.

At least that was my reasoning for putting the funny image or meme in each DEH email. But apparently there are other benefits too. From email marketer Logan Hobson, who subscribes to Daily Email Habit:

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I find the daily meme an extra benefit to DEH. I started noticing that I recognized some of your images from reddit, and I wanted your images feel fresh, so I stopped browsing reddit as much and have improved my productivity, knowing I will receive a high-quality curated meme each day in your email without having to endlessly scroll to find one in the wild.

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Of course, the goal of Daily Email Habit goes beyond just improving your productivity and keeping you off Reddit. The real goal is to get you writing your own daily emails consistently, both so you make sales today, and so you build up a relationship with your audience, so they open and read your email tomorrow.

And about that, here’s marketing strategist Nick Bandy, who also subscribes to Daily Email Habit, and who has been emailing his list of buyers daily:

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DEH is the biggest ROI I’ve ever gotten on any course or product I’ve ever purchased. It’s incalculable.

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I have a bunch more testimonials from subscribers who praise Daily Email Habit. I also give away a sample 0th Daily Email Habit email, so you get a sense of what it looks like and what you’d be signing up for, including the funny image/meme up top. For all that:

https://bejakovic.com/deh

Your free tip for bombarding clients with extra value

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A couple days ago, I promised to tell you how a Copy Riddles member got more out of Copy Riddles than he paid for it.

It involves a specific client-herding technique, which comes from a copywriter named Nathan, who asked me not to share his last name (for reasons that will be obvious). Says Nathan:

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– I familiarise with the content I’m promoting eg. eBook

– Develop the big idea

– Write as many bullets as I can – as quick as I can

– connect them all to the big idea and edit based on your training

– sprinkle them throughout my copy

Then, as a bonus to my client… I hand them the best bullets and tell them they’re free “Twitter” posts. Sometimes it’s around 30-40 bullets I end up handing over.

Clients love it as they feel like they’ve been bombarded with extra value. And it took no extra effort.

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“Huh?” you might say. “Good for the clients… but how is this any kind of proof that Nathan got more out of Copy Riddles than he paid for it?”

Well consider this:

1. Nathan signed up for Copy Riddles when I first launched it, back in 2021

2. He followed the program from beginning to end, and he participated in the weekly Q&A calls and weekly “Best Bullet” contests

3. When I ran the Copy Riddles cohort the next time, Nathan joined for a second time, and did the weekly contests again

4. At that time, he was working as a freelance copywriter. He then got a job as an in-house copywriter, while continuing to do freelance work (where the tip above about bombarding clients with value comes in)

5. After about a year, as a result of his growing skill, experience, and clear dedication to simply working, Nathan got headhunted for a new job with a nice salary increase. But not just that. As he wrote to tell me:

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But it’s not just the “head hunting” and “pay rise” that is the exciting part…

Is that my old job don’t want to lose me, so they’re going to contract me to keep writing for them… And…

The marketing manager (who also recently moved to another organisation) is contracting me to write for her as well.

All of this means I’m more than doubling my income.

Why this success? I don’t think it’s because I’m better than any other copywriter. Honestly, I think it’s because I read what you, Daniel and Ben say… I trust it… And I put it to practice.

You already know how important your bullet course has been for my journey, but the value you share in every email (just like this one) I treat with as much respect as any piece of information I’ve paid for.

All that to say, thanks… Again. And I’m sure there’ll be plenty more times you’ll hear it from me.

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About that “You already know how important your bullet course has been for my journey” part, Nathan gave me some earlier feedback on Copy Riddles, back before I even had a name for it and simply called it my bullets course. Here’s what Nathan told me then:

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John, this course was incredibly fun, motivating and mind blowing.

The daily emails kept me focused on the goal and also acted as a form of accountability.

But to me, it really wasn’t a “bullets” course… this was much MUCH more. It was so in depth that it felt more like a complete copywriting course.

I know you did talk about that in the sales (ie. being able to apply it to all parts of copy) but I had no idea it would be this in depth and useful to me every day copywriting.

The insights into the mindset of A-list writers, the reasons why they say things a certain way and how I can apply the same thought patterns to my own copy… priceless.

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Right now, I’m running an “Unannounced Bonus” event to promote Copy Riddles. This event is ending tomorrow, Sunday, at 12 midnight PST.

I haven’t been delivering Copy Riddles as a live cohort course for years, but I will do it now one last time. This means an opportunity to get on weekly calls with me and other Copy Riddles members, to get some accountability and motivation, and to participate in the weekly “Best Bullet” contest for the sake of recognition and fun and even some silly prizes.

That “Bullets With Bejako” live cohort is one part of the special offer during this “Unannounced Bonus” promo. Another is a free lifetime subscription to Lawrence Bernstein’s Ad Money Machine. I paid $997 for this last year, but it’s yours free with Copy Riddles if you get it before the deadline.

As a final inducement, I’m offering a payment plan until Sunday, so you can pay for Copy Riddles over three months.

The payment plan is there to take out the psychological sting of a lump payment. It’s there to allow you to get started today, and maybe do like Nathan — use the training and skills you gain through Copy Riddles to wow some clients, and win yourself some new work, and make your money back from this program before the final payments are even due.

Again, the deadline to join is tomorrow at 12 midnight PST. To get in before this offer disappears:

https://bejakovic.com/cr/

“What is the absolutely most important, do-or-die copywriting skill?”

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“What is the absolutely most important, do-or-die copywriting skill? It’s a mechanical skill. it’s not something touchy-feely, empathetic, hard to describe. It’s so important, that if you can do it, you are a great copywriter, you’re 99% of the way there. If you can’t do it, you will never get anywhere. What is that skill?”

That’s a little quiz that Ken McCarthy, who’s been called the “founding father of Internet marketing,” once gave to a room full of info marketers who wanted to learn copywriting.

“I was gonna offer $1,000 in cash to the guy that can get this,” said Ken. “That’s how confident I am nobody in this room knows it, except for maybe a professional copywriter.”

People in the audience started guessing:

“Know your market?”

No.

“Hand-copy great copy?”

No.

“Write every day, practice?”

That’s a good one, but no.

“Get your reader’s attention?”

Another good one, but no.

“List a lot of good benefits?”

Ooh so close, but no.

“Empathize with your readers?”

No.

Finally, somebody in the back of the room:

“Write a sales bullet?”

“Yes!” said Ken. “This is the entire craft of copywriting. And it amazes me how many people have read all the classics, written some great copy, taken thousands of dollars worth of training, met great copywriters, and didn’t realize that this is it. If you can do this, you are in the game. If you can’t do it, you’re outside the stadium, trying to find a parking place, circling round and round. It’s that night and day.”

“Why are bullets so important?” asks Ken. “Because they are the raw material for:”

– bullets (of course)

– headlines

– reasons why

– subheads

– calls to action

– sales arguments

– the order form

– the entire letter

Email marketer Ben Settle, who back in his freelance copywriter days used to write copy for Ken, and who reveres Ken and frequently quotes and references him in his emails, agrees. Says Ben:

“When written correct everything ‘comes’ from the bullets, including non-bullet copy or ads where there are no bullets.”

Which brings me back to my Copy Riddles program, and the “Unannounced Bonus” event I am running for it right now. This event ends tomorrow at 12 midnight PST. It involves:

#1. Copy Riddles, of course, which allows you to own A-list copywriting skills more quickly than you would ever believe

How?

By drilling into you mechanical do-or-die skill of writing sales bullets, and giving you feedback from A-list copywriters, who wrote their own sales bullets starting with the same source material as you did.

(This feedback process is why past customers have called Copy Riddles “the best course I’ve taken, bar none” and “worth every dollar/minute/page.”)

#2. A lifetime subscription to Lawrence Bernstein’s Ad Money Machine

… which sells for $997 on the rare occasions when Lawrence makes it available at all. $997 is what I paid Lawrence last year for it. (A-list copywriter Gary Bencivenga: “I would gladly have paid him ten times, even 100 times its price.”)

#3. The unique and never-to-be-repeated “Bullets With Bejako” live cohort

Many years ago, I used to run Copy Riddles as a live cohort to provide members with greater motivation, feedback, and results that an “asynchronous” content-only course frankly cannot match.

I stopped doing live cohorts for Copy Riddles because they are too much work.

I won’t ever do a live cohort in the future. But I’m doing as part of this “Unannounced Bonus” promo, so you can own those million-dollar copywriting skills in just the next few weeks, instead of never.

#4. 3-Month Copy Riddles Payment Plan

As part of this promo, for the next three days only, you can break up payments for Copy Riddles over the course of three months.

Again, this “Unannounced Bonus” event ends tomorrow at 12 midnight PST.

If you’d like to get in on the game and you don’t want to miss out on this opportunity:

https://bejakovic.com/cr/