I studied computer science in college. A very few lessons have stuck with me. For example, I still remember the “Fundamental theorem of software engineering,” which says:
“All problems in computer science can be solved by another level of indirection.”
In computer science, that means something like, take a step away from the core problem, look at things from a higher level of abstraction, and everything will sort itself out.
Along the same lines, I would like to propose to you the fundamental theorem of stress-free, sustainable businesses, which says:
“All problems in your business can be solved by another level of indirection.”
Would an example help?
Think of the 1848 California Gold Rush.
The zeroth level of that was to take a sieve and sit by the side of the American River, sifting thousands of pounds of silt every day and maybe finding a few nuggets of gold.
As you probably know, that’s not how the real money was made.
The real money was made in selling sieves and pots and shovels to miners, not in shoveling for gold. California’s first millionaire was a man named Samuel Brannan, who opened a big store during the Gold Rush. A first level of indirection.
But you can do still better. Because if your business is selling shovels to miners, then you might be out of business when a gold rush passes. Plus, gold miners are a rowdy, desperate bunch, and selling to them means you might get pulled into a brawl or hit over the head with one of your own shovels.
That’s where the fundamental theorem comes in.
You can introduce another layer of indirection, a second level.
You can get out of the shovel-selling business, and you get into the shovel-distributing business, or the store-construction business, or the info product business targeting owners of big stores, men like Samuel Brannan, a kind of customer with greater staying power and ability to pay than the miners he sells to.
And if it turns out that you don’t like the selling to the Samuel Brannans of the world, you know what to do. Third level, fourth level, fifth level of indirection, and everything will sort itself out.
Somebody recently asked me if I have a course or a training on choosing a niche.
I don’t. I don’t imagine I will ever create one. The above is my bit of advice to help you choosing a niche.
But I do know somebody who has a lot of experience with online businesses, and who has great advice about criteria for choosing a new niche.
That person is Travis Sago. Travis has an entire training called “Niche Factors That Never Fail.”
Travis’s courses, including Passive Cash Flow Mojo, the one that contains that niches training, all sell for thousands of dollars each.
But through some glitch in the matrix, you can currently get access to all of Travis’s courses by being a part of Travis’s Royalty Ronin community. That community is not cheap either, but it’s a fraction of the price of just one of Travis’s high-ticket courses.
I can recommend Royalty Ronin, because I myself am a member.
But you don’t have to decide anything now. Because you can get a free trial to Ronin for 7 days. If you’d like to find out more about this trial offer: