Business Models

A recipe for a newsletter that “VERY successful people would pay a lot of money for”

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A few days ago, I wrote an email floating the idea of a paid newsletter of business practices from other industries. Basically, giving subscribers Jay Abraham’s “industry cross-pollination” idea on a silver platter.

I said in that email I will most probably never end up creating such a newsletter. To which I got a message from marketer Frederik Beyer, who wrote:

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Industry cross pollination sounds like something VERY successful people would pay a lot of money for.

Those people don’t have time to sift through articles and such, but they DO have the assets/resources to leverage any cross-pollinating ideas you could come up with.

Are you SURE you don’t want to read whatever suits your fancy and get paid to come up with ideas for wealthy people with networks who can help you leverage your skills even MORE?

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Never say never. I certainly have no plans to do this now.

But a newsletter like this is something I’d like to see and even be happy to pay for, if it gave me new ideas for what I myself can do.

So let me give you the recipe for creating such a newsletter, in the hope that you will create it, that it will be great, ad that I can subscribe:

1. Google [“industry news” + insider].

2. Sign up to all the “[Industry] Insider” newsletters that pop up. There are dozens of them (Manufactured Housing Insider, Linux Insider, Gambling Insider, Fashion Insider).

3. Read or get AI to summarize the business practices standard in different industries, as reported by these newsletters you’ve just signed up for.

4. Pick one business practice from some industry X; expand it with a few examples and a bit of detail/context.

5. Explain how this industry practice from industry X could be relevant to a different end industry Y, the one made up of your subscribers. For personal interest, I would hope this industry Y would be “online information businesses” or something similar. But you can pick whatever end industry you want, and in fact, I imagine you can create a whole bunch of these newsletters for a whole bunch of end industries Y, Y’, Y”…

6. (Optional: pick a few other industry business practices from other industries, along with links to relevant articles online to find out more.)

7. Format all your findings as a weekly or monthly newsletter with a paid subscription. Depending on the end industry you pick, I imagine you can charge a few dozen dollars to a few hundred dollars per subscriber per month.

I had this idea yesterday because I actually subscribe to a couple such “Industry Insider” newsletters. I realized it’s a newsletter format that repeats across industries, and that gives you all the raw materials for the kind of “Industry Outsider” newsletter I was thinking of.

And if you’d like to see the best, most interesting such insider newsletter I personally subscribe to… and find out the high-tech stuff happening in the fitness and wellness industry… and maybe get inspired to create your own publishing empire helping wealthy people with networks:

https://insider.fitt.co/

The end of info products

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THE FOLLOWING EMAIL IS CONTROVERSIAL AND MAY BE OFFENSIVE TO SOME AUDIENCES

READER DISCRETION IS ADVISED

You might be familiar with Max Sackheim’s famous ad, “Do you make these mistakes in English?”

The ad ran for decades, unchanged, and kept bringing in profitable business better than any contender.

Thousands of pages of analysis have been written about the 7-word headline of this ad and the copy that followed.

But what about the actual product this ad was ultimately selling? What about the means by which a prospect could hope to correct his or her mistakes in English? What were prospects actually exchanging their money for?

Sackheim’s copy only teases you about the product, and calls it a “remarkable invention” and a “100% self-correcting device.”

As far as I know, nobody today actually has this remarkable invention stashed away in their garage. Whatever it was, it’s clear it was sold as some kind of tool, a device, and not just information.

This is a well-known direct marketing truth that’s been around since Sackheim’s days and before, back into the age of patent medicines.

A real, tangible, external mechanism — a fat-loss potion, a dog seatbelt, a “100% self-correcting device” — sells much easier than just good info — how to lose weight, how to be a less negligent dog owner, how to speak gooder English.

Smart modern-day info marketers have gotten hep to this fact. That’s why people like Russell Brunson and Ben Settle and Sam Ovens have put their reputation and audience to work behind tools like ClickFunnels and Berserker Mail and Skool.

The thing is, creating a tool, whether physical or software, has traditionally been an expensive, complicated, and risky business.

Take a look at Groove Funnels, another tool created a few years ago by another experienced info marketer, Mike Filsaime. Groove Funnels is a bloated, buggy, frankly unusable product. I say that as somebody who invested into a lifelong subscription in Groove Funnels.

I have a couple degrees in computer science. I also have about a decade’s worth amateur and pro software development experience. But after I quit my IT job 10+ years ago, I never once considered putting this experience to use in order to develop any kind of tool I could sell.

Until now.

Because things are changing. Today even a monkey, working alone, can create and deploy a valuable app simply by querying ChatGPT persistently enough. And there are plenty of shovels available for such would-be gold miners, tools to build tools, which will do much of the in-between work for you. Just say what you will to happen, and it will be done.

Decades ago, master direct marketer Gary Halbert said that the best best product of all is… information!

But I bet if Gary were alive today, he’d be hard at work (or maybe easy at work) creating some kind of high-margin tool to sell, in the broadest sense of the word — a thing to do some or all of the work for an audience with a problem. A few reasons why:

* Again, tools are easy to sell. They fit with innate human psychology of how we want to solve problems.

* Tools can make for natural continuity income if you license them out instead of sell them outright.

* Tools can create their own moat over time. There can be lock-in or switching cost if your users build on top of your tool.

* And now, thanks to the most remarkable invention of AI, it’s possible to create tools quickly, cheaply, and with great margins.

All that’s to say, best product of all… information? I don’t think so. Not any more. Best start adapting now.

Speaking of which, I got an offer for you:

Would you say that there are any tech issues that are keeping you from starting your own email list?

If there are, write in and let me know about them.

In turn, I’ll have something for you that you might like.

My new 30-day startup

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Last week, my friend Sam — we studied computer nerdery together in college — forwarded me an interview with a note that said, “Pretty inspiring.”

I listened — 3 and 1/2 hours.

The guy being interviewed was a certain Pieter Levels. Levels is a software developer who creates websites and tech tools and puts them out into the world. Some take off, others don’t. At one point, Levels launched 12 startups in 12 months.

I realized while listening that I had actually come across some of these websites before. There’s Hoodmaps, which shows you a map of your city with crowdsourced tags for each neighborhood, down to the street level. There’s Photo AI, which I guess was one of the first services to allow you to put in your broke selfies and get out rich-looking professional headshots.

Levels has this philosophy of “build cool shit.” As far as the money goes:

Hoodmaps, virally popular though it is, makes no money.

On the other hand, Remote OK, another of Levels’s websites, was making $140k/month back in 2020 (it’s now scaled back to just $10k/month).

But since Levels keeps spinning up new projects, and since most of them run independent of him after the initial sprint of work, the income starts to stack very nicely.

I’m telling you this because there’s a general insecurity that plagues my mind and maybe yours, and that is, “Will it fly? Is this the right project to embark on? Will I end up wasting my time and only get frustration and disappointment as a reward?”

One option for dealing with this insecurity is to wait for a lightning bolt from heaven to strike you and leave you with the certainty of a life mission, one that you will pursue at all cost.

Another option could be something like Levels is doing. To commit to a process. Say, a new “startup” every month, one that you make so tight and well-defined and bare-bones that it can be launched in 30 days or fewer.

At the end of your month, if you reel in your line and find nothing there, then next month, you put a new piece of bait on your hook and cast it out into the world again.

On the other hand, maybe you catch a live and possibly magical goldfish. You then gotta figure out what to do with it — throw it back, club it to death and eat it, or maybe put it inside your aquarium at home and nurture it and watch it grow.

I’ve decided to do this myself.

I will tell you my first “startup.” It’s based on something I learned from Ben Settle, in an appendix to his Email Players Skhema. That’s where Ben gives a sample 30-day email schedule, with a different prompt — “personal story,” “challenge assumptions” — for each day.

I took that idea and I’ve been using it on and off for years. At the start of the month, I spend an hour or so to plan out what kind of email to send each day, over the coming 30 days.

Even when I’m “on” with this daily prompt habit, I don’t always stick to the prompt I’ve set out for myself. Some days I have a specific thing in mind for my daily email, or something specific to promote, and that is good enough.

But in general, I’ve noticed that when I’m “off” this daily prompt habit, when I entirely improvise each day’s email, day after day, my emails take longer to write… end up trying to do too much… and are simply less effective.

On the other hand, when I follow a prompt I’ve set for myself ahead of time, it forces me to actually be more creative. Plus I get my emails done faster, and the result (based on both feedback and sales I’ve had) seems to be better than emails that are improvised from the ground up.

I can tell you this email you’re reading now was based on a prompt I set out for myself ahead of time. As they say in the software development world, I am eating my own dog food.

Over the next 30 days, I will be creating a subscription that gives you a new daily email prompt each day. The ultimate goal here is to shave shave off writing time if you’re already sending emails regularly, and to make it more likely that you send consistently if you don’t do so yet, so you keep building up the relationship with the people on your list, and so you have a real shot at making sales.

I will be offering first access to this to a small number of people on my list, based on who I think will be most likely to get value from it.

But I will make you a deal right now:

If you feel daily email prompts are something that could be useful to you, then hit reply and tell me what you like about this idea. In turn, I will add you to the priority list, so you have a chance to test this service out sooner rather than later.

Czech Russell Brunson’s uncreative success

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A couple days ago, I asked readers what subscription or continuity offers they be payin’ for. I got a number of responses to that email, featuring some familiar offers, and some that are entirely new to me.

For example, a long-time reader from Czechia wrote to tell me about a mastermind he signed up for last month, centered around a “Czech copycat of Russell Brunson.”

“Copycat!” I hear someone saying. “That’s rrreprehensible!”

And yet, this Czech Russell Brunson is clearly seeing success. This made me think back to the real Russell Brunson’s mentor, Dan Kennedy. Dan likes to share the following quote, attributed to McDonald’s CEO Ray “Killer” Kroc:

“Creativity is over-rated. Most business success comes from doing boring, diligent work. From developing a system that produces consistent results and sticking to it.”

Developing, I might add, or swiping…

Anyways, my long-time reader from Czechia finished his message about Czech Russell Brunson by saying:

“I am interested in seeing if you are cooking some continuity of your own, maybe not a postcard this time around 😂“

That’s very on point. I am cooking up — or more like shopping for ingredients for – my own continuity offer.

I want to make this new continuity offer, well, continuous.

Instead of having 10 people sign up and stay signed up for two months each, I’d rather have one person sign up and stay signed up for 20 months.

Also, I want to cook up this new continuity offer sooner rather than later, simply because I am impatient.

Enter my 3rd Conversion training, which I announced in a bit of a hurry yesterday, without much fanfare, buildup, or teasing.

The promise for this 3rd Conversion training is that I will show you how to make your paid info products — whether courses, memberships, or paid newsletters — more likely to be consumable and enjoyable, with the goal of turning one-time buyers into long-term repeat customers.

(Hence, 3rd Conversion.)

I can tell you honestly, I am putting on this training as much for myself as for you.

I’m thinking about all the ways people have gotten me to stick around and consume their products… as well as techniques I’ve used to achieve the same, wittingly and unwittingly, in my own info products like Most Valuable Email and Copy Riddles.

After some pondering, I managed to group all these techniques into three broad categories. Using the analogy of a restaurant, these categories map broadly to 1. Kitchen 2. Table Service 3. Ambiance.

In each category, I have several specific techniques in mind, each backed with a few case studies.

Frankly, I might not be able to cover all this in the 3rd Conversion call on Thursday, not without violating my own rules of consumption. I’d rather make the call more enjoyable and useful than to comprehensive and nausea-inducing.

But I can promise you that, if I don’t decide to cover all the techniques I have in mind on the call itself, I’ll get them to you afterwards, most likely in some written format.

And in case you’re wondering:

Some of the techniques I have in mind would no doubt be familiar to you if you could see them now. Others, on the other hand, are almost sure to be new.

Frankly, even one or two of these techniques, whether you know them or not already, would instantly make your existing products more consumable and enjoyable for buyers.

That means that, if you were to implement just one or two of these techniques right after the call on Thursday, you could reasonably have a few extra sales by existing buyers by the end of the week. That’s likely to be worth hundreds or thousands of dollars right away, and probably, much more down the line.

And yet, I’m pricing this 3rd Conversion training at $100.

I’m offering it at this firesale price is because my primary goal is just to pull all this information together, and to do it now.

My secondary goal is to get feedback live from people once I share these techniques on the call. Maybe that will be you as well.

Last I can tell you that, if I ever make this training available again, it won’t be as a recording of this workshop… but as a proper course for $500 or more.

The 3rd Conversion call will happen this Thursday at 8pm CET/2pm EST/11am PST. There will be a recording which I will send out after the call, though if you can make it live, you and I both are sure to benefit more from it.

If you’d like to sign up for 3rd Conversion now, here’s where to go:

https://bejakovic.com/3rd-conversion

Do you make this mistake with your customer database?

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Back in the early 1990s, the New Jersey Nets — the NBA team that’s now the Brooklyn Nets — had a rather clever way of cutting costs:

Each season, they saved on hard drive space by deleting the names of the previous season’s ticket holders.

After all, who’s got space for all those names, addresses, and phone numbers of people who had paid thousands of dollars for season tickets?

Besides, if anybody had not renewed their season ticket this year, then what was the point of keeping their contact data? The Nets could just go out and run TV ads or radio ads or maybe go knock door-to-door to fill any unfilled seats.

Maybe my tone is not sarcastic enough, so let me make it clear:

If you do a good job selling to a cold audience — to people who have never bought from you before — you can hope for about a 2% conversion rate.

In other words, 1 out of every 50 strangers might decide to give you some money, carefully, guardedly.

On the other hand, if you do a modest job selling to a warm audience — to people who have bought from you before — you can hope for about 20% to 50% conversion rate.

In other words, 1 out of 5 people might decide to give you more money, or it might be as high as 1 in 2. Plus, the selling tends to be easier, and the price more flexible.

All that’s to say, the Nets’ habit of regularly deleting customer records was an act of criminal negligence. It probably cost the organization millions of dollars in profits over the years.

Of course, it’s not much less negligent to save customer records and never do anything with them.

One ecommerce client I worked with had a database of about 150,000 buyers. It just sat there inside Shopify, while the client worked furiously to optimize Facebook ads and bring in more new customers.

But you see where I’m going with this, so let me wrap it up:

Step one is to stop wiping your hard drive clean and throwing customer records away.

Step two is to start selling those customers.

If you want to get it done for you, write me and maybe I can help. Or if you want to get it done yourself:

https://bejakovic.com/sme/

Announcing: Daily Email Fastlane

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Next Thursday, I’m putting on a workshop which until now did not have a proper name. I’m sure you were on pins and needles because of the uncertainty. I am writing now to set you at ease.

I’ve settled on a name. That name is Daily Email Fastlane.

Hear me out:

Over the past year or so, I’ve coached a dozen or so people who write daily emails as a central part of their business strategy.

Out of that dozen or so people, three stand out in my mind — based on the money they make, the stability of their income, and simply in how much they seem to enjoy their business and their life.

I won’t name these people. But I’ll tell you this:

These three daily emailers all move fast. They write emails fast. They spin up offers fast. They go from “good idea” to “let’s see if it works” fast.

“Yeah that’s swell for them,” you might say. “But what about me?”

Well, that’s actually why I’m calling this workshop Daily Email Fastlane.

I can’t motivate you to move any faster than you normally do. That’s up to you.

What I can do, in fact what I’ve done, is to look at what else these three daily emailers have in common, such as:

– how they write their emails and make those emails good, even when they are not feeling creative

– how they structure their offers in a way that makes those offers 17.4x more likely to succeed (that’s my inexact estimate, but it’s in the ballpark)

– how they get their leads and how they think about leads

– plus what I advised them to do to take their already successful daily email businesses and make them even more successful

So that’s why this training is called Daily Email Fastlane. ​​Not because you have to move fast. But because I’ll show you the commonalities of three very different, and yet very successful daily email business owners, so you can take what has worked for them and have it work for you.

Do this, and you will get to success with daily email for your personal brand, in the fast lane, regardless of your natural speed.

Daily Email Fastlane will happen next Thursday, May 23, at 8pm CET, 2pm EST, 11am PST. It will be recorded if you cannot make it live. Though if you can be there and I can see your handsome mug live on Zoom, that’s even better.

In case you’d like to sign up:

https://bejakovic.com/daily-email-fastlane

Your kiss is on my list

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I have this quirk of the brain where if I’ve heard a song some time in the past few days, I will often wake up in the middle of the night with that song playing on full blast in my head.

Last night, around 3am, I woke up. What I clearly heard in the darkness was the refrain to Hall and Oats’s Kiss On My List:

“Because your kiss is on my list… of the best things in liiiiiiiiife…”

The reason Kiss On My List played in my head is that I recently listened to a lot of 80s hits. And that’s because I used several 80s hits to illustrate parts of the presentation I gave to Brian Kurtz’s Titans XL group this past Thursday.

Overall, the presentation went very well. This was a surprise to me, because I was a bit desperate in the lead-up to it.

I had tried running through the presentation a couple times before the actual call. ​It seemed like a disaster each time — “these stupid songs, what was I thinking?” But apparently, I managed to pull it off at the last minute because lots of people who watched have written me to say how much they liked it.

But!

What I want to share with you today is not a bit from my presentation.

Instead, what I want to share with you is a bit that came from the other presentation inside Thursday’s Titans call. That presentation was by a guy named Charley Mann. Charley runs a coaching business for law firm owners.

I’m not sure Charley wants me to share publicly how much money he’s making. But on the call, he shared his numbers. He’s doing very well, and he will do even better soon.

Anyways, towards end of his presentation, Charley said:

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One last thing I’ll say real quick, which is the idea of making money — trying to make it boring for myself.

I have plenty of things that I love in the rest of my life. I love building the business. But fundamentally, I want the fundamentals. And so that’s the way I think about the business. The fundamentals executed in a really sound, even spectacular way, over time.

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That felt like a gentlemanly slap across the face to me. Because it made me realize I do get my kicks, or at least some fun and expression, via my work — via doing things like creating an 80s-music-themed business presentation, which refuses to come together until the very last minute.

The trouble is, such creative experiments 1) rarely make for optimal business solutions and 2) demand much more time and work than simply focusing on the proven fundamentals and performing those very well.

I’m sharing this in case you too might be like me.

If you are, then maybe it’s time to consider taking up skydiving or high-stakes roulette or perhaps drag racing as a way to get your kicks in the real world, outside your business. Or at the very least, perhaps it’s time to consider, like Charley says, focusing on just the fundamentals, and executing those very well over time.

And now, if you want the fundamentals of email copywriting, then I have a course for you.

I’m not sure I would ever have been able to prepare such a course had I only ever written emails for this newsletter, where I feel compelled to say something new and creative every day to get my small kick of excitement.

Fortunately, I’ve also worked extensively with clients, including a few clients where I had to write multiple daily emails every day for years at a time, along with tons of other copy, and where real money was on the line – $4k-$5k of actual sales coming in with each email.

If you want to learn what I learned while writing all those emails and pulling in all those sales, and if you want to implement something similar in your business, then here you go:

https://bejakovic.com/sme/

My idea for getting others to pay for my advertising

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Yesterday, as the plane leveled off over the Bavarian Alps, I had a newsletter growth idea.

You might say that’s a waste of pleasant scenery on Christmas Day. But what to do? That’s how ideas seem to work.

They bubble up at the oddest times, when you’re not thinking about subject, triggered by nothing obvious.

Jim Rohn might shrug and say, “mysteries of the mind.”

Anyways, my idea was this:

I have another newsletter besides this one. That other one is in the health space.

The content is good. I know, because my audience says so, and even recommends me to others unbidden. ​​But my list is still small.

I could pay to get more readers onto my other newsletter, and in past I have done so.

But why pay when I might be able to get somebody else to pay?

So my Alps-high idea was to contact a few companies in the space and make them a deal they cannot refuse, or that they certainly can.

The idea is that they pay for my ads. Some modest sum at first, say $1k for one month as a test.

I then run ads on FB promoting my newsletter. And to every new subscriber, I also promote the partner company’s offer on my thank you page, in my welcome sequence, and as the main sponsor of each of my issues.

At the end of the month, we revisit the arrangement.

Did the company make back their $1k? Or is there hope they will do so because they got new customers via my newsletter that will add up to more than $1k in LTV?

If yes, we keep going, increase ad spend, and revisit the agreement one month later.

If no, we call it a failed experiment and that’s that.

That was my idea.

You might say it would never work. All the risk is on the company.

​​True.

I might need something extra — credibility, for example.

To get credibility, I could run an initial campaign with my own money, test out how it does, and have that data when I first pitch this idea to my would-be partner.

Or I might contribute some money myself so they feel I have skin in the game.

Or I might have to offer them a Calas-Powell-Rosenthal-and-Bloch-style guarantee, and say that I will refund their ad spend if the test is not successful.

Whatever. I’ll see. In any case, the bigger point still stands:

You don’t have to go at it alone. As the 21.7 Billion Dollar Man, marketing wizard Jay Abraham, once said:

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In business there is certainly no rule, no law, that says you have to do it alone. You don’t. There are a number of businesses out there that are as motivated if not more so than you are to help grow your business for you. You just never recognized that motivation and asked them, or taken advantage of their willingness to help. And that willingness means they can help finance, they can bring people into your business, all at no cost or risk to you.

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In the training where I heard that, Jay went on to give three concrete examples of his clients who got others to pay for their advertising… or for their operating costs… or even for their sales people.

This Jay Abraham training has been very valuable to me. It sold for something like $297 30 years ago. Today, it would probably sell for $2,997 and maybe much more.

But you can get it for an earth-shattering $12.69, and get hundreds or thousands of dollars in additional valuable ideas. The details are here:

https://overdeliverbook.com/

The two kinds of newsletters

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It’s late — I’ve been working until now on a new daily newsletter that I will launch tomorrow. It’s connected to my weekly health newsletter, which I tease occasionally but never reveal.

Inevitably, whenever I launch something new like this, a million and one little niggling things pop up that need to be done.

That’s why it’s late. And that’s why I somehow still haven’t written this daily email.

So let me just share something I wish somebody had shared with me a long, long time ago.

Had somebody told me this, it would have cleared up many confused days and nights of my marketing education.

It would have taken away some worries.

And maybe it would have even made me some money.

Here’s the big “secret”:

There are two fundamental styles of direct marketing/businesses/newsletters.

The first style I will call the Marty style, as in Marty Edelston.

Edelston was the founder of Boardroom, a $100M direct response publisher. He hired the bestest and A-listest copywriters out there, including Gary Bencivenga, Parris Lampropoulos, and David Deutsch.

The second style I will call the Dan style, as in Dan Kennedy.

Dan was at one point the highest-paid copywriter on the planet. He is also somebody who has shaped generations of direct marketers, including Russell Brunson, Ben Settle, and, on a much more modest level, me.

Marty style: intriguing, benefit-oriented, impersonal.

Dan style: intimate, personality-oriented, opinionated.

The Marty style of newsletter features cool how-to insider tips, such as how to ouwit a mugger in a self-service elevator, along with references to outside authorities who revealed that info.

The Dan style of newsletter features a personal rant by Dan about how the sky is falling or is about to fall. It features no outside references because what other authority could you ever need besides Dan himself.

So which style is better?

Or rather, why are there two styles, and not just one, the way we would all prefer?

You guessed it. Because each style can work well, and each style has its drawbacks.

Dan style means you can sell much more easily, and at much higher prices, and people will stick with you for longer.

But your audience is much more limited, and your product is really you.

Marty style means you can reach a much broader audience much more quickly, plus you don’t have to grow out mutton chop mustaches and share photos of yourself sitting on a bull.

But your audience is much less attached to you, and they will pay $39 instead of $399 for the same info.

So which style you choose to follow is really up to you and the kind of marketing/business/newsletter you can stomach for an extended period of time.

Of course, you can also stomach both, which is basically what I’m doing.

I have this newsletter, more on the mutton-chop-mustache, Dan Kennedy side. On the other hand, my health newsletter, including the daily newsletter I’m launching tomorrow, is fully on the “what never to eat on an airplane,” Marty Edelston side.

You gotta figure out what you want to do.

Final point:

If you do decide to go the Marty Edelston, impersonal, benefit-oriented route, then you will likely need copy chops, above and beyond what you will need if you are really selling yourself.

And if you do need copy chops, specifically the kinds of copy chops that people like Gary Bencivenga, Parris Lampropoulos, and David Deutsch have, then take a look here:

https://bejakovic.com/cr

Ultimate SUPER offer

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I got a deal for you today. A SUPER deal. In fact, an ultimate SUPER deal.

A few days ago, I got an email with the subject line, “Hey John.”

“Hello,” I whispered, and I opened up the email. It read:

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Hi John, how’s it going?

I wanted to see if there’s a way we could collaborate and share your work with an audience of over 250,000 copywriters and marketers.

My name is Nicole; I’m the head of partnerships at Infostack.io.

I love what you’re doing, and I wondered if we could talk about including 10 Commandments Of A-List Copywriters in an upcoming writing bundle we’re putting together (titled: The Ultimate Copywriter’s Super Stack)?

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First, let me admit these Infostack people have a smart business model. Years ago, I was actually thinking to start the exact same thing—

Bring together a bunch of people who sell offers online… create a bundle of their offers… get all of them to drive traffic to your event… promote to your own existing and growing list built up via previous events… rinse and repeat as the whole thing becomes more profitable and easier to run.

“Sure,” I told Nicole. “I would love to collaborate and share my work with your audience of over 250,000 copywriters and marketers.”

So that’s what I’m doing today. I am participating in and promoting the Ultimate Copywriter’s SUPER Stack.

The Ultimate Copywriter’s SUPER Stack features a grand total of 14 ebooks… courses… trainings… even two “masterclasses.”

The collected value of the whole bundle is $555.86.

But the actual price it’s selling for during this special event is — well, you guessed it — not $555… not $455… not even $454… but just $49.

Now, I’ll be honest with you:

Aside from Ning Li (Dan Ferrari’s first coaching student and currently the copy chief at Paleo Hacks), I’ve never heard of a single one of these participating copywriters.

They are probably all fine people and very successful at what they do. I’m sure they have lots of value to share. The fact I’ve never heard of them probably just speaks to my crab-like ability to avoid networking.

What I can tell you is that I myself will get the SUPER Ultimate Stack today (the first day it’s available, even to me). I will be going through it over the next few days and selling you on what I believe to be standouts among the included trainings.

Still, you might think that’s a weak and wobbly pitch. So let me get to the meat of this email:

If you do decide to get this Ultimate SUPER stack, I want to guarantee it’s worth your $49 even if you don’t go through a single one of the participating trainings, courses, or ebooks (except my 10 Commandments of course, do read that because it’s great).

And so I’m offering you four FREE and yet SUPER-valuable bonuses. Specifically, I’m offering my:

1. Copywriting Portfolio Secrets ($97 value)

In this training, I show you how to build up your copywriting portfolio in the fastest and most efficient way, so you can start to win copywriting jobs even today. I show you the best way I’ve found to win 4- and 5-figure jobs I REALLY wanted, even when I wasn’t qualified for them, and how you can do it too.

I previously sold this training for $97. But it’s yours free, SUPER free, if you take me up on my Infostack offer, which also includes my…

2. No-Stress Negotiation For Well-Paid Copywriters ($100 value)

This guide outlines my 7-part negotiating system, which I adapted from negotiation coach Jim Camp. This system kept me sane while I still regularly interviewed and worked with copywriting clients. Follow these seven principles, and you will end up making more money, working with better clients, and being able to stick to it for the long term.

I only offered this guide once before, as part of the $100 Copy Zone guide, which also featured….

3. How To Get Set Up On Upwork

This free bonus is an excerpt from a short self-published book I wrote once, How to Become a $150/Hr Sales Copywriter on Upwork: A Personal Success Story that Almost Anyone Can Replicate. It tells you how to actually get set up on Upwork — the details of your profile page, your description, your title.

If you combine this bonus with the two bonuses above — Copywriting Portfolio Secrets and No-Stress Negotiation — you have a great shot of winning a job on Upwork by the end of this week, or even today.

And finally and most spectacularly, my SUPER Ultimate bonus stack also includes…

4. Dan’s Timeless Wisdom (priceless, or $25k+)

Between August of 2019 and March 2020, I was in Dan Ferrari’s coaching group. As you might know, Dan started out as a star copywriter at The Motley Fool, and went on to become one of the most successful, most winning, big-money direct response copywriters working today.

Inside his coaching group, Dan dispensed copy critiques, marketing advice, and mystical koans to help his coaching students get to the next level.

​​At some point, I had the bright idea to start archiving the best and most valuable things that Dan was saying. I got 25 of them down, and they are all included in this document, which has until now only been shared with Dan and his coaching students.

(By the way, I never tallied up the exact and rather painful amount of money I paid to Dan for the coaching. It was north of $25k. I do know I made it all back, and then some, in just the first two months after I stopped with the coaching, thanks to just one tip I got from Dan.)

So there you go. If you want the Ultimate Copywriter’s SUPER Stack for its $555.86 worth of value, yours for just $49…

… or if you want my add-on bonuses for their glorious $25,197/∞ value, yours free…

… then here’s what to do:

1. Buy the Ultimate Copywriter’s SUPER Bundle at https://bejakovic.com/infostack

2. You will then get an automated email from ThriveCart with a link to a special, members-only page on my site where you can access the four free bonuses above.

Important:

​​Infostack’s bundle offer is live now and will go on for a week, but I will only be promoting it until this Friday at 8:31pm CET.

That’s how long my offer with the bonuses above is good for. Your ultimate SUPER purchase of this bundle has to come before Friday at 8:31pm CET to get my bonuses. So if you know you want them, why not get them now?