My alternative to shameless teasing

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A couple days ago, I gave a copy critique to a successful course creator. Let’s call him Liam.

Liam is writing a welcome sequence for his newsletter. He has decided to not promote anything in his first seven emails, but rather just to offer solid advice and inspiration — the dreaded “value” autoresponder.

While I certainly don’t condone the nasty practice of not selling anything across seven welcome emails, I figured Liam’s mind was made up on this point, so I didn’t argue it. But I told him that, even if he is not selling his main course in these emails, he can certainly seed it.

Liam already does this already to an extent, by teasing his course in a PS and saying something like, “… if you liked this, you’ll find more good stuff like it in my course XYZ, which I’ll tell you more about soon.”

Teasing like this is fine. It works, and it can work great, the more shameless you’re willing to get with it.

But there’s an alternative to shameless teasing.

​​It makes for more natural content. It’s more sly. And yet it can be even more effective than teasing itself.

Would you like to know what I have in mind? ​​What I told this successful course creator? What I practice myself to good effect from time to time?

I’ll tell ya:

It’s simply to use yourself and your products as your case studies when illustrating a point that the reader should take away.

How exactly do you do that?

Well, look at what I’ve done in this email. I could have made the same point — use yourself as a case study — by talking about some legendary and dead marketer like Gary Halbert… or by referring to a scene from a movie like Brokeback Mountain Part 2.

Instead, I did it by about talking about ME ME ME, or more specifically, the way ME interacted with a client and the advice me gave him.

Which brings me to my offer today:

I do not offer one-off coaching critiques. Well, I did with Liam, but that was a special case, and not something I offer otherwise. Forget about that.

What I do offer is medium- to long-term, one-on-one coaching. It involves both email copywriting — you got a free tip on that today — and more broadly, easy marketing and money-making levers that I spot in your business, the pulling of which is often more lucrative and long-lasting than making any copy tweaks.

My coaching is expensive, and I only take on people rarely, when I feel they have a good chance of profiting and quickly.

If you are interested in getting my critical eye, help, and guidance applied to your business, then hit reply. Tell me who you are and what you do, and we can start a conversation to see if it might be a fit.

How I’m building a sales page in publick

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Two days ago, I released my Simple Money Emails course for the world to buy, even though the beast doesn’t have a sales page to promote it.

And you know what?

People did buy, even with no sales page.

But I bet more people would buy in the future if I actually were to have a proper sales page, one that explains the value of this course… and that answers questions prospects might have… and that assures them they are not being “had” but are in fact making a smart decision.

The trouble, as I wrote two days ago, is that I’ve been waiting for months for this sales page to magically write itself… but that hasn’t happened.

So I had an idea, which is just to write the sales page piecemeal, in publick, one email at a time.

I’ve done this once before, for the Influential Emails training I put on two years ago. It started out with just a headline, the details of the actual offer, and a “BUY NOW” button. I fleshed it out every few days, using stuff from my daily emails.

It ended up working great. Why not try it again?

So this morning, I took the core of my email from two days ago, about the actual SME offer along with a testimonial, and I put that onto a fresh page on my site. I added in a headline and the barest bit of deck copy.

Done. For now. ​​

In the future, I might write an email about how this course is unique… address objections I get from people… talk about how it’s taken me a good number of years to distill my experience into the simple idea at the core of this training… position myself against alternatives out there… hit you with some tear-jerking motivation copy to get going now… and all that can then be fitted into my existing minimal sales page, one block at a time.

If you’re curious about what’s actually inside the Simple Money Emails training, you can find it at link below. ​​And if you need a bit of an extra reason to click, here’s what Paul Morrison, who has helped marketing legend Ken McCarthy put out 11 of his most recent books, had to say about SME:

===

I’m glad you wrote this email soliciting feedback for your course. I’ve been meaning to send you a testimonial ever since first going through it.

Put simply, this course is probably the most straight-forward and practical approach to writing emails I have yet to come across.

I valued it so much that I printed the pages out and keep them next to my desk for regular study.

(As a point of comparison, next to your course, on my desk, are Ben Settle’s Skhema Book, and Daniel Throssell’s Email Copywriting Compendium — I’m sure you likely have both of those courses yourself — and I now consider these three documents my personal “email writing bible”.)

For anyone who is struggling to actually get started writing emails for their biz (especially daily emails) I think Simple Money Emails takes the cake, and I couldn’t recommend it enough.

===

If you wanna see a sales page being built in publick, or better yet, if you want to buy Simple Money Emails so you can start writing daily emails for your business, here’s where to go:

https://bejakovic.com/sme/

The psychology of misdirection

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Today I meant to write an elaborate email about the sales page for my Simple Money Emails course.

But against my better judgment, I got roped into chauffeuring a friend of my father through stop-and-go traffic in the middle of the city.

While my blood pressure has largely returned to normal, the 45 minutes that that unnecessary drive ate up cannot be replaced. So the SME email will have to wait until tomorrow.

As for today, let me tell you something acute that one of my readers wrote in with a few days ago, after I wrote about my 10 jaw-dropping email deliverability tips. My reader wrote:

===

#5 – Links at the end of almost every email
I noticed that most of the time it is either an offer or an affiliate offer. Very rarely do you link elsewhere, unless you invite engagement like right now.

===

That’s very true. I almost always link to something I am selling at the end of my email. I never link to, say, the Red Cross website or to a cute ferret video.

On the one hand you might say that’s only natural — it’s what most daily sales emails look like, because their goal is to make sales.

But at the same time, I don’t have a huge list, and I don’t have surprising new offers every day. In other words, I am not necessarily sacrificing sales by not plugging the same well-trodden offer in each of my emails, day after day after day.

Plus, I remember a time when I first got onto Ben Settle’s list, circa 2012.

After a few weeks, I dismissed Ben because each of his emails at the time followed the same format: promise + tease + CTA to sign up to his print newsletter. I gradually got bored and I unsubscribed.

It took a conscious effort a few years later to get back on Ben’s list and start listening to him again, and I only did that because there still wasn’t anybody else talking about email regularly.

So when you put those two things together, you get the following heretical conclusion, heretical at least in the direct marketing world:

I can see good business sense in occasionally linking to stuff that won’t make you any money, but that can benefit, surprise, or delight your audience.

As Rich Schefren said once about the length of his own emails, you want to keep people guessing. You don’t ever want to give them a reason to dismiss you out of hand, before they’ve even had a chance to see your message.

I figure there must be some optimal rate of “public service emails” that keeps the interest of a large number of readers, while still allowing sales emails to predominate, and while maintaining or even increasing total sales. I don’t know what that rate might be, but I’m guessing somewhere around 10%-15%.

All that is really a long open to the following close:

When I decided to write this email today, I asked myself what was the most valuable resource that I don’t sell, but that I could share with readers on my list.

One thing popped up in my mind immediately.

It’s a book. I discovered it a few weeks ago. It talks about the psychology and neurology of misdirection.

Misdirection isn’t a great term, by the way — because what it really is is the control and focus of attention, along channels that serve the purpose of, say, a magician… or, say, a marketer or copywriter.

For the past couple weeks, I’ve been devouring this book and taking pages of notes on it.

I was planning on hoarding all this knowledge for myself, and profiting from it all by myself.

But you gotta keep people guessing.

At the same time, to make myself feel better, I tell myself not one person in a hundred on my list will actually get this book, and even fewer will actually read it and apply it. But in case you’re curious, here’s the naked, non-affiliate link of a valuable resources that I do not sell:

https://bejakovic.com/misdirection

It might be fantastic and refreshing, but it ain’t got a sales page

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I’ll admit it right away:

The world has not been crying out to buy my Simple Money Emails course.

This past summer, I launched it as a special offer via an ad in Josh Spector’s newsletter. Many of my readers got it back then.

I haven’t advertised it or offered it since, because I’ve been waiting for the sales page to write itself.

But the sales page refuses to do any writing. And I have little interest in doing its job for it. I have lots of more exciting, more promising things I can be doing.

Things were at this impasse until a couple days ago, when I got the following email from a reader:

===

I subscribed through Josh Spector’s newsletter and thought The Simply Money Emails Course was fantastic and refreshing.

Of the many different courses (free and paid) that I have taken, Simple Money Emails is the only course that has taken me from being a complete email copywriting newbie to feeling ready to take on client projects after completing the course.

As for my feedback on the course I’d say it is very detailed and meaty even though it looks like a short course initially. What tied everything together is the video interview you did with Igor and I’d say for future versions of Simple Money Emails I’d like to see more video content for visual learning (and faster consumption)

I haven’t gotten through the swipe files yet but I think they’re the cherry on top and I definitely will use them as a base or inspiration for the emails that I am going to write for my clients.

===

The fact is, I’ve gotten lots of positive feedback from people who have gone through Simple Money Emails already.

And so from today on, I’ve decided to make this course available to buy, even without a sales page.

(I will deal with the sales page issue in a possibly exciting way starting tomorrow.)

For now, I will just tell you what’s inside my Simple Money Emails offer:

1. My Simple Money Emails training

​​Since 2015, I’ve written close to 2,000 daily sales emails. I’ve used them to successfully sell info courses, live trainings, high-ticket coaching, supplements, software, ecommerce products, even pet supplies.

​​In this training, I distill all this experience to give you a simple, repeatable, 1-2 process, which almost anyone can use, to write daily emails that make sales today and keep your readers coming back tomorrow.

2. Simple Money Email Swipes

​​This is a swipe file containing 51 of my simplest, most effective money-making emails. These include all the emails I reference in the core SME training, plus many more — all highlighted and marked up to show you the relevant ideas or concepts in action.

3. Quick & Dirty Emails That Make Money

​​This is a presentation I gave 2021 to Igor Kheifets’s $97/month mastermind. I talked about my experience writing daily emails to two large lists made up of ecommerce buyers — which were each making $4k to $5k in sales with each email, day after day. In many ways, this training was the forerunner to the complete Simple Money Emails training.

4. 9 Deadly Email Sins

​​Over the past year, several successful business owners and course creators have paid me multiple thousands of dollars to critically look at each email they were sending and give them my feedback.

​​This training sums up the 9 most frequent pieces of copywriting feedback I’ve given in these exclusive coaching situations, along with examples of actual copy I critiqued. I sold this training for $100 when I put it on live, but it’s yours free as part of Simple Money Emails.

5. The price for Simple Money Emails, parts 1-4 above, is $197.

If you decide you’d like in, you can buy Simple Money Emails here:

https://bejakovic.com/sme

… and if not, that’s okay. I’ll be back tomorrow, teasing and demoing the ideas from this course without spelling them out. Perhaps in time you will figure it all out. Or if you have no time to be teased and you’d like to get going now, well, the link is above.

10 jaw-dropping email deliverability tips you must know in 2023: A complete guide for marketers

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A new reader writes in:

===

John – just wanted to let you know that deliverability on your emails is pretty terrible.

I’ve marked your emails as not-spam multiple times. They keep ending up in spam though!

I want to read your emails.. ha.. you’re making it difficult for me though, haha. Are DKIM and SPIF set up properly?

===

I’m grateful to this reader, both for fishing my emails out of the spam folder, and for writing me to tell me about my deliverability problems.

I do have DKIM and SPF set up but apparently it makes no difference for some email providers and some inboxes.

Beyond that, I have no interest in tech fixes for email deliverability, any more than I have in SEO tweaks for getting my stuff to rank on Google.

Instead, I prefer the following ultimate deliverability tips:

1. Novelty — writing something new in my emails, which gets people curious what I might have to say tomorrow, and seeking them out even in the spam folder

2. Deadlines — having strict, often 24-hour deadlines, to reward people who seek out and open my emails when I send them out

3. Featuring reader replies like above — encouraging others to reply to me as well

4. Replying personally to people who write me — encouraging more readership and replies in the future

5. Links at the end of almost every email plus a reason why to click — apparently Gmail and other inboxes like lotsa clicking

6. Occasional valuable ideas — again, this makes people want to seek out my emails and open them

7. Sending daily — so my most loyal readers sense something is wrong if they don’t get my email, and they go searching for it, or even write me to ask what’s up

8. Being transparent about what I offer so people can decide easily if it’s not for them and unsubscribe — unengaged readers are supposed to be bad for deliverability

9. Occasionally purging people who don’t open or click my emails

So there you go:

​​9 jaw-dropping, ultimate email deliverability tips you NEED to know in 2023.

And if you’re wondering about the disconnect between my subject line (10 tips) and that list of 9, I’ll make you a deal:

1. Get my Most Valuable Email course at https://bejakovic.com/mve/

2. Reply to this email before 8:31 CET tomorrow, Wednesday Oct 11

3. I will then write back to you with a simple but effective 10th way I’ve found to increase my email deliverability — something that multiple people have told me I should turn into a standalone course or training

4. Of course, if you’ve bought MVE before, this offer is open to you as well. But the same deadline applies.

Here’s something interesting you haven’t thought about before

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This morning I was chewing on a carrot — I’m trying to eat more vegetables — and to distract myself, I put on a standup comedy routine by Larry David, the writer behind Seinfeld and later the star of Curb Your Enthusiasm. David opened his set by saying:

===

You seem like a very nice audience. I’m wondering, in case I break into some Spanish or French, may I use the familiar “tu” form with you people? Instead of “usted”? Because I think “usted” is gonna be a little too formal for this crowd. I feel already that I’ve established the kind of rapport that I can jump into the “tu” form with you.

===

Larry David’s brand of humor is awkwardness. He always hits a snag on social interactions that others handle smoothly. He has to verbalize and negotiate things that others do subconsciously or nonverbally. That’s why his opening above illustrates the following point so well:

Comedians assume familiarity in their sets.

Why familiarity? Because being familiar is a precondition to being funny.

Comedian Bill Burr opens his “Why Do I Do This” special — my favorite — by saying, “It’s nice to be here. I didn’t do shit today. I didn’t. I’m a loser man. I just sat around watching TV and all that type of stuff. Let me tell you something…” Only then does he launch into his actual set.

You might wonder why I’m killing the joke in this way.

It’s because the same applies to you, at least if you want to influence other people, to sell your products, your services, or your ideas.

Comedians assume familiarity. So do pick up artists. Hypnotists do something similar that suits them, and that’s to assume trance.

The result is that their audiences, targets, and subjects, follow.

So that’s my suggestion for you too:

Figure out what goal you are trying to lead people to. Then figure out what the preconditions are for that.

And then, just act as-if. Assume that the preconditions are true.

Do it with enough conviction — not like Larry David, but like Bill Burr — and people will fall into step with you. This is as true of sales and copywriting as it is of comedy, magic, and seduction.

Speaking of seduction:

If you think you might learn a thing or two from me about influence, then consider my Copy Riddles course.

​​I break down the seemingly simplest type of copy — sales bullets — along dimensions you might not have ever thought about.

​​The result is you go from unconscious incompetence to conscious competence quickly… and then with a bit of practice to unconscious competence, where you simply own these copywriting skills, cold.
​
​In case you’re interested:

​https://bejakovic.com/cr/

Just another one of my industry-leading insights in this email

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A couple days ago, I started receiving a gentle barrage of email notifications like this:

“The John Bejakovic Letter: A new contact has been added to your list”
“The John Bejakovic Letter: A new contact has been added to your list”
“The John Bejakovic Letter: A new contact has been added to your list”
…

I checked where all these “new contacts” were coming from.

It turned out to be a website that promotes itself as a discovery platform for newsletters. And sure enough, on the front page of the site, there was the “John Bejakovic Newsletter” with the following nonsense description:

​===​

“The John Bejakovic Newsletter is not simply another regular publication; it is a vibrant, information-rich tool that provides a unique entryway to the corporate and commercial worlds.”

“Pros: John Bejakovic’s newsletter provides subscribers a tactical advantage in today’s fast-paced business environment by delivering industry-leading insights.”

“Cons: Persistent follow-up emails from John Bejakovic’s newsletter may be sent to subscribers who unsubscribe, and over time these emails may start to annoy you.”

===

​​In case it’s not clear:

This has nothing whatsoever to do with this newsletter you’re reading now.

​​I’m guessing the above fluff was generated by AI.

And I’m guessing the “new contacts” who subscribed to my list were all bots — based on the email addresses, the associated first names that were put in, and the behavior of the contacts after subscribing.

So that’s the bad part, the skeleton that I trotted out of the closet and made dance at the top of my email. Now here’s the good part:

These bot contacts came via Sparkloop. I’ve written about Sparkloop before. It’s a newsletter-recommendation marketplace.

​​Other newsletters (and occasional scam websites, like the above) can find you on Sparkloop and send you newsletter subscribers you pay for.

Or don’t pay for — because Sparkloop allows you to set your own criteria for who is an engaged, worthwhile subscriber, including location or activity or your own intuition.

For example:

I deleted all the contacts that came via that newsletter discovery website, prolly close to 100. This won’t cost me anything, except a bit of time, which I’m trying to recoup by writing this email.

On the other hand, I have been getting a trickle of actual engaged readers via Sparkloop. (It’s only a trickle, because I’m not using the co-reg functionality, but am only accepting leads who were sent to my optin page.) ​​

​​I’m also using Sparkloop to grow my health newsletter, and I’m getting good results there.

Point being, you gotta keep an eye on Sparkloop, because it’s a shiba inu that will eat from the trashcan from time to time.

​​But if you’re willing to keep an eye on it, then it’s as close as I’ve found to an automated way to grow your newsletter with the kinds of leads you yourself want.

If you wanna try Sparkloop out, you can find it at link below. ​​Yes, that’s an affiliate link but it’s not likely to pay me anything — not unless you also decide to use Sparkloop to make some money via promoting other newsletters, which is a topic for another email. ​​Here’s the link:

https://bejakovic.com/sparkloop

Challenge offers vs. set-up offers

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Yesterday, I sent out an email, “Maybe I can help you publish a book fast.”

At the end of 600-odd words where I talked about Spider-Man, my old IT job, and a recent podcast appearance I made, my offer was that if you have a business, or better yet a business plus a bunch of good content sitting around, then maybe I can help you shape that content into a book that can go on Amazon and turn you into the David Copperfield of your niche.

I had no idea whether anybody would reply.

​​I certainly had no idea whether anybody qualified would reply.

But I did get a number of qualified replies, more than I even hoped for, much less expected.

There’s clearly interest and demand there. That should have been obvious up front, when you think of the fact that ghostwriting has been a thing since Confucius, and that plenty of successful businesses, offering various done-for-you book services for bizowners, have sprung up over the past decade or two.

Still, the unexpected number of qualified replies reminded me of an ancient fairy tale.

Maybe you’ve heard this fairy tale before. But maybe not, at least not the full details:

Once upon a time, a young prince named Gary lost his Social Security card.

Gary went into the Social Security office. He was shocked to discover that the office was packed with elderly villagers, waiting in huge lines, treated like cattle, bossed around, or sent away to come back and plead their case another day.

A few days later, young prince Gary shared this experience with someone at the local newspaper.

The newspaper guy told Gary how, as a public service, the newspaper used to run a Social Security info form, hidden at the bottom of page 74.

Readers could clip out that form and send it back to newspaper to find out what level of Social Security they are entitled to. The newspaper would then forward that form to the Social Security Administration.

But the newspaper stopped offering this public service — it became too much of a pain in the ass. Because even though the ad was buried deep in the newspaper, it got replies from 17% of the circulation.

Young prince Gary’s ears perked up. He thought for a moment. The outcome was his magical “How To Collect From Social Security At Any Age” ad.

The ad coupon offered the same Social Security form, which Gary would forward to the SSA. Plus it sold a $3 booklet, with the same title as the headline of the ad.

Result? $800,000 in 1970s profit, or about $5 million in 2023 money.

The point, in Gary Halbert’s own words:

“Think About Looking For ‘Set-Ups’ Instead Of Challenges!”

Yes, it’s possible to take a poor offer, tweak it, add to it, rename it, reposition it, and hype it up with A-list copy. It can sometimes turn a loser into a winner.

But it’s a challenge. And as Gary says, you don’t want any challenges.

You want to make an offer that sells itself in spite of bad marketing, or with no marketing at all.

You might scoff and throw your arms up in frustration at that. But Gary’s fairy tale above, and my email from yesterday, show that such set-up offers are out there, if you only keep your antennae up.

And now here’s my offer:

If you have a business, or better yet a business plus a bunch of good content sitting around, then maybe I can help you turn that content into a book that can go on Amazon and turn you into the David Copperfield of your niche.

​​In case you’re interested, hit reply and we can start a conversation about where you’re at and how I might be able to help you.

Maybe I can help you publish a book fast

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Yesterday, I got on a call with Rob Marsh and Kira Hug of The Copywriter Club to record a new episode for their podcast.

To kick off the interview, I repeated my Peter Parker origin story, of getting bitten by a radioactive spider and becoming imbued with incredible copywriting powers, and then squeezing into a tight red and black spandex outfit, and renaming myself Spider-Bejako.

What’s that? I hear you groaning?

Fine. What I actually told Rob and Kira was my origin story, but it looked more like the following:

1. Nine years ago, I quit my IT job to write content on the cheap as a no-contract freelancer for The Motley Fool.

2. Things were going smoothly for the first two months, at which point they suddenly got rough. From one day to the next, the work disappeared forever due to changes inside the MF business.

3. I sighed and said, “Well that sucks, now what.” After making a list of my options to make money now, I decided to start a new career, writing tiny alternative health books and publishing them on Kindle, one or two or three per month, which is what I did for a year.

Whenever I tell this story to other writers, their ears always perk up and they ask me for more on my experiences writing little books and self-publishing them on Amazon.

I always tell them the same, as I told Rob and Kira yesterday:

I managed to sell a lot of books on Amazon, but I couldn’t make it work as a business because I was an idiot.

Back then, I knew nothing about marketing, email, back-end offers, all the stuff I take for granted today. I was selling hundreds of copies of my books each month, but I didn’t build a business out of it.

That’s why I eventually dropped the self-publishing and got into copywriting for direct response clients, which is the path that’s led me to where I am now.

Which brings me to my offer to you today:

I still think self-publishing on Amazon is an incredible opportunity. There’s cachet to having a published book — even self-published — that cannot be replicated by anything you do on your website. Besides, book readers are the highest quality leads you could ever get. Plus Amazon is free traffic — or even traffic that makes you money.

That’s why I have my “10 Commandments of A-List Copywriters” on Amazon, and why I’m putting together a new 10 Commandments book, tentatively titled, “10 Commandments of Hypnotists, Pick Up Artists, Comedians, Copywriters, Con Men, Door-To-Door Salesmen, Professional Negotiators, Storytellers, Spirit Mediums, and Stage Magicians.”

But back to my offer:

Odds are, you knew some or all of this before. You knew it’s good idea to have a book out there… but you still might not have one.

Perhaps you have no time to do it, or you have some other hangup that’s keeping you from creating a book, even though you realize it would be valuable for the authority you’re trying to project, for the product or service you’re trying to sell, for the business you’re trying to grow.

My offer is simply to help you get this all done fast — book, optin, emails. Or even to do it for you — in case you already have good content that could be combined, molded, and repurposed into a book.

I don’t have a formal offer defined yet because I want to first hear if there is any interest in this, and if there is, I want to hear what your situation is.

So if you have a business, or better yet, if you have a business and a bunch of content you’ve created — videos, podcasts, blog posts, emails, courses — then hit reply, and we can start a conversation about where you’re at and and how I might be able to help you.

Free new newsletter idea

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Today I want to give you an idea for a new newsletter, free for you if you want to run with it. But first, a bit o’ background:

A couple days ago I was at the gym, stretching and listening to one of only two podcasts I ever listen to, Mike Mandel’s Brain Software Podcast.

In this episode Mike had a guest, Scott Adams of Dilbert and Trump fame/infamy. Adams has written a new book, and he’s going around to promote it.

I finished listening to that podcast but I was still not done with the gym. The podcast app jumped to the new episode of the second of only two podcasts I ever listen to, the James Altucher Show.

In this episode, James had a guest, also Scott Adams, still promoting his new book.

That’s the background. It’s relevant because Adams’s new book is called Reframe your Brain. It’s all about reframes — different ways to look at situations, changes in perspectives that make you happier, wiser, or simply more effective.

My point in telling you this is to show you that now is a good moment to launch a newsletter, one I have been thinking about for along time, exactly on this topic.

I was planning on launching this newsletter myself.

​​But I simply have no time to do it along with this marketing newsletter you’re reading now and the other health one I’ve got running.

​​So I’m giving you the idea if you want it, for free.

The name I thought of for this newsletter was Great Reframes. It would be in the vein of Letters of Note, in case you know that.

Each issue would simply give readers an interesting and valuable reframe, along with a bit of a story or historical anecdote to make it stick. For example, your first issue could cover one of the classic and most powerful reframes of all time:

“Pain is just weakness leaving the body”

… which is how Arnold Schwarzenegger hypnotized himself into pushing harder at the gym, and how he ultimately won seven Mr. Olympia titles.

I’ve been collecting such reframes for a while. I got a few dozen of ’em so far. They’re everywhere once you get yer antennae up.

Scott Adams collected a bunch of his own reframes into his book. Scott’s book is both a resource for you if you choose to launch this newsletter, and it’s also free publicity, a horse to ride, an occasion to justify your new newsletter. The time to get going is now.

“Yea sure,” you say, “but what about the money? Weakness leaving the body is nice and all, but how about some money entering my wallet?”

If you want to monetize this newsletter, then you got a few options, depending on what you like to do:

You can position this Great Reframes newsletter as a resource for investors, along the lines of Morgan Housel’s Psychology of Money.

​​You could make the reasonable claim that a change in perspective is an invaluable investing tool. At the end of each issue, you could simply pitch stuff that would be interesting to investors — exclusive access, high-priced analysis.

Or if you want to promote yourself and your writing services, you could position this as being an inspiring resource for entrepreneurs and hustlers.

​​You could get entrepreneurs all motivated and inspired with your reframe, and then simply suggest they hire you to write whatever it is you write, since you’ve just demonstrated you can do it well.

Or you could go full-consumer, and simply aim this at self-help junkies. Give them a new reframe in each issue, and then sell them courses, retreats, coaching, whatever.

So there you go. In the slightly modified words of info publisher Bernarr MacFadden:

“Not having your own newsletter is a crime — don’t be a criminal”

… which is another good reframe for you to use in an issue of your new newsletter.

And as I said yesterday, if you do decide to create this newsletter, and you need a platform to actually send your newsletter and a website to get people to opt in to it, then I recommend Beehiiv.

Beehiiv is what I use for my own health newsletter, and it’s great, a rare piece of online software that works well and is a pleasure to use.

​​In case you’d like to get this newsletter started now, for free, go here:

https://bejakovic.com/beehiiv