How to 3x your price and have clients say it’s still too cheap

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Inside my recently resurrected Daily Email House community, I ran a poll asking folks if they have ever made an offer for $1k+.

I got a response to that from Jordan Parker, who owns Parker Labs, which from what I understand is a kind of boutique agency that provides operations support for online creators. Jordan wrote:

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I have the dumbest story on this from 2 years ago:

Decided I want to practice downsells… but in sales calls.

And I SUCK at sales calls.

(I’m too eager to solve problems and forget to, you know, sell)

So, I intentionally threw a few extra things in & offered my typical $10k offer for $30k – planning to have this cool moment where I scratch the extra features off on one side as I scratch off the price & write a lower price on the other.

Perfect plan. Perfect visual anchor for the downsell.

Except…

The person just said “yes” instantly, and I didn’t even get to try my plan.

(he actually said it’s too cheap)

Sure, $30k isn’t that much for most businesses (and my IT agency’s usual deals had at least 1 more zero), but for some reason when I was the person closing it felt like a LOT. I was pretty surprised after.

(and just mildly annoyed that I didn’t get to test my system 😅)

But if you want to up your prices, give it a shot – list a bunch of stuff and get ready to cross out some of it. Many people will want everything. Getting everything feels nice.

And you always have an out and your old price as a “backup”

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Upsells — addons you make to your core offer — are often seen as allowing your customers to spoil themselves, or maybe a play to their inertia.

The typical example is buying a new car, when a customer ends up agreeing to the the “nitrogen-filled tires” or “key replacement insurance,” simply because they are not thinking right at the moment.

But that exploitative way is not the only way to do upsells.

There’s a good chance people need your upsells to actually get value out of your core offer.

Your prospects can sense this on their own. Or maybe, they are simply eager to solve their problem completely, and so they put themselves into your hands, since they have decided to trust you.

My point being:

Rather than asking “What’s the amount I’m most likely to get my customer to pay,” ask yourself, “What’s the amount that’s most likely to fix their problem fully?”

If you ask yourself that, and if you bundle all of the resulting upsells and downsells and crosssells into a single sale, you can 3x your price, like Jordan did above, and still have your prospect say it seems too cheap.

In other news:

When people ask to join Daily Email House, I ask them what their #1 goal is right now.

A buncha people have replied something along the lines of writing emails consistently, even daily:

#1. “Learn to write engaging and persuasive daily emails”

#2. “Get back to writing consistently”

#3.”Mail daily”

#4. “Consistency”

If writing emails better and consistently is your goal, then I have my simple Daily Email Habit to offer you.

Every day, you get a prompt to write a daily email, which is based on my own experience writing thousands of sales emails, both for clients and for myself.

Every day, you also get 2-3 “hints,” which are really a steady drip of how-to info on influential and persuasive writing.

When you combine this with any email software (​Beehiiv​ works fine) and the ongoing support inside ​Daily Email House​ (free), you have most of what you need to succeed.

One thing that’s still needed is your own commitment. Only you can provide that.

If you have it, and you want my help in getting consistent with writing daily emails:

https://bejakovic.com/deh

“This changes everything” (no it doesn’t)

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This morning I was reading an article about Elizabeth Gilbert, who wrote the massive bestseller Eat Pray Love, and the “dizzying numbers of women” who have followed in her wake to narrate their lives and loves online. This passage made me tingle:

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On social media, many of the most chaotic and emotionally lawless people you’ve ever known are posting on a regular basis about having at long last achieved inner peace. Many among us, after observing this cringe-inducing side effect of regular self-narration at mass scale, have given up altogether on sincere ideas of personal epiphany.

===

I’m not on social media, but I am on email, a lot. And the passage above sounds exactly what I feel when I read the often-emailed phrase, “This changes everything.”

For fun or frustration, I just typed that phrase into my Gmail and came up with 52 exact matches in the subject line or preview text.

From coaches… crypto peddlers… course creators… Internet marketing gurus… two A-list copywriters… a B-list copywriter… and about a half-dozen investing mavens who act as the face of various Agora newsletters.

Whenever I hear somebody who has been in business for more than 2 weeks breathlessly announce that “This changes everything,” I conclude that this person or brand is either 1) chaotic or 2) the sales equivalent of “emotionally lawless” ie. unscrupulous.

And I lose a bit of respect for them, if I have any left. I also become a little more jaded towards the idea that anything being advertised at me can be worthwhile.

I’m telling you this as a kind of public service announcement, so you can beware of people using this phrase, or maybe, so I can warn you against using the same in your own marketing.

My second public service announcement is to remind you of my recently reopened Skool group, Daily Email House.

“This changes everything?” I hear you asking.

No.

But Daily Email House might change a few things in your life or head to help you, as the current mission for the group says, “use your email list to pay for a house.”

If you’d like to join me inside:

https://bejakovic.com/house

Use your email list to pay for a house (cheaper than you might think!)

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Here are some fascinating financial facts:

The average monthly mortgage payment for a house in the US is $2,329. (If you’re not fascinated yet, hold on.)

Add in property taxes and insurance, you get up to around $3,000. (Getting intrigued?)

In high-cost states such as California and Massachusetts, the average monthly cost to pay for a house is as high as $3,600. (I bet you’re fascinated now, or at least feeling some tingles.)

At the same time, if you choose not to own, but to rent, like I do, then on average you are paying only about $1,800/month for a house, looking at all rentals around the U.S. (Ta-da!)

I’m fascinating you with all these facts because yesterday I reopened my Skool group, Daily Email House.

One new thing is that I started letting in people from my list into the group (previously the group was only for subscribers of my Daily Email Habit paid service).

I also made another change. While the group was previously just a kind of aimless social club, I decided to start having a “mission” for it.

Since I wanted to get this boat off the dock as quick as possible, and since most decisions in life are alterable, I set the mission to the first thing that came to mind, “Use your email list to pay for a house,” playing on the old name of the group.

Well, it seems like that off-the-cuff mission statement has resonated. For example, Steve Raju, of the on-and-off-but-wonderful “License to Quill” newsletter, joined the group and wrote:

“John, I think you should give away a house, every day, possibly forever, only via email.”

An old House member, copywriter GC Tsalamagkakis, also commented:

“And the fact that you can say ‘using daily emails to pay for a house;’ as a challenge for some people in a group and it actually makes sense is still mind-blowing to me.”

Most interestingly, a number of folks who applied to join the group, like this new member, listed as their #1 current goal some version of:

“Literally use my email list to pay for a house.”

Now let’s get back to those fascinating facts up top.

The average house in the US will cost you something like $3,600 a month.

That’s not a negligible amount if you have to pay it. On the other hand, it’s also not a sexy amount if you’re promising it as an bizopp inducement:

“Use your email list to make $3,600 per month!”

I doubt many people would have tripped over themselves running to take me up on that promise.

I can imagine I would even get some emails from all the copywriting experts on my list, reminding me of the importance of making a BIG promise in your marketing. And things would be even worse if I were to promise just the $1,800/month that’s needed to pay the average rent.

My point for you being that everybody promises money. That is lazy and ineffective. It only happens so much because money is easy to promise for the promiser, if that’s a word.

There’s a translation step that still needs to happen in your prospect’s head whenever you promise money.

Your prospect hears “money,” but then imagines a house, or a watch, or a vacation that money can buy. And when that translation happens, your prospect feels the warm glow of security, or improved social standing, or fun and freedom, feelings that “money” alone cannot generate.

So why not skip the translation step? Why not take the direct route to the result you want? I once heard copywriting coach David Garfinkel say:

“Either you do the work and get paid, or your prospect does the work and gets paid.”

Meaning, either you put in the work to translate your offer into terms that your prospect cares about on a bare-metal level… or your prospect has to do it, and more often than not, “gets paid” by not doing it and not handing you any of his or her money as a result.

That’s a little sales tip, in order to help you pay for a house using your email list. And if you’d like more support and help on that journey, here’s where to go:

https://bejakovic.com/house

Announcing: My new old Skool group

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About 6 weeks ago, I closed down my Skool group, at that time called Daily Email House.

I wanted to see if this group could be useful to people writing dailyish emails, and have a life of its own, as a kind of meeting point or social club, even without me at the center of it.

That concept did not work out. And so, in a moment of laziness and shortsightedness, I shut the group down.

But maybe the group could work well in some other way?

That question has been rattling around my head the past few weeks.

I reactivated the group this morning.

It turns out that since I had let the group lapse, I have lost my custom URL, which is actually a good thing.

It will allow me to change the URL and the name and even the concept of the group going forward.

I don’t know what that new concept will be yet.

The group members and I work it out as we go along.

One change so far is that I’ve decided to open this group up to other people on my list.

Another change is that I’ll give some sort of central mission to the group, where there wasn’t one before.

Again, I don’t know what that will be.

For now, as a placeholder, and a play on the group’s old name, I’ve set the group’s mission as “Use your email list to pay for a house. Or a car. Or a trip to Spain.”

But that mission is likely to change.

In fact, you can influence it, and make it useful and relevant to you.

You’re invited to join me inside this group. If you’d like to do so:

https://bejakovic.com/house

Nobody’s perfect: I give 4 stars to this new reviewer of my book

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Jerry: Osgood, I’m gonna level with you. We can’t get married at all.

Osgood: Why not?

Jerry: Well, in the first place, I’m not a natural blonde.

Osgood: Doesn’t matter.

Jerry: I smoke! I smoke all the time!

Osgood: I don’t care.

Jerry: Well, I have a terrible past. For three years now, I’ve been living with a saxophone player.

Osgood: I forgive you.

Jerry: [tragically] I can never have children!

Osgood: We can adopt some.

Jerry: But you don’t understand, Osgood! Ohh… [Jerry pulls off his wig] I’m a man!

Osgood: [shrugs] Well, nobody’s perfect.

Those are the closing lines of the greatest comedy of all time, as ranked by American Film Institute, namely, Some Like It Hot.

These lines came to mind because last night I checked the Amazon page for my new 10 Commandments book.

I published the book back in May, and though reviews were slow to come at first, I have amassed 46 reviews so far. Well, 46 ratings, from 1 to 5 stars, most of which don’t actually have any kind of review text beyond the number of stars.

So far, while I’ve gotten a couple 4-star ratings and even a 3-star, all the actual thoughtful reviews with written words were accompanied by 5 star ratings as well.

Until last night.

I now have a new text-based review, only 4 stars, which says:

“Book is 5 stars really but nothings perfect… This book seriously is a must read as you will understand at a deeper level human nature…”

What to say?

I give this reviewer 4 stars. I would give him or her 5 stars for the nice things said about my book… but nobody’s perfect.

In any case, if you STILL haven’t yet read my “must-read” book that will help you “understand at a deeper level human nature” — and you know who you are, and I know you are reading — then here’s where to find the number one comedy… and pickup… and con game… and hypnosis… and sales etc. book, as rated by the BFI, the Bejako Fund of Infotainment:

https://bejakovic.com/new10commandments

My final call for ChatGPT Mastery and my $297 bonus

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Today is the final day I will be promoting Gasper Crepinsek’s ChatGPT Mastery. Gasper’s promo goes on until the end of this week, but if you want the $297 bonus I’m offering (more info on that below), you will have to act today.

This, by the way, is an idea I picked up from email marketer Daniel Throssell.

Back in his famous or notorious 2021 Black Friday campaign, Daniel was promoting a bundle of products that were also being promoted by a bunch of other list owners.

Daniel did a lot of clever and effective things with that Black Friday campaign, but a particular one was that he didn’t abide by the deadline of the promo.

Instead, he cut his promo short. Because why not?

Daniel made just as many sales as he would have had he dragged his promo out, and probably more, by taking sales away from other affiliates. He made his job easier and the promo more exciting. And did a favor to his audience, by concentrating his selling, and by being able to move on to the next useful and exciting offer to promote.

You too can do the same.

The info marketing world is ultimately a world of turning air into money, cloud-like ideas into real-world results. There are practically no rules that you cannot bend or change.

You can set a different deadline… or use a different sales page… or not use a sales page at all, and close people in one-on-one conversations… or offer bonuses… or change the offer altogether…

It’s something to keep in mind if you are just getting started with info marketing, and to keep doubly in mind if you are already seeing success with it.

And now, if you want it before it disappears for ever, here are a few details about ChatGPT Mastery and the $297 Love/Hate AI bonus I am bundling with it:

#1. ChatGPT Mastery is a cohort course — it kicks off and ends on a specific date — that helps you actually integrate and benefit from AI.

The idea being, things in the AI space are changing so fast that anything that came out even a few months ago is likely to be out of date.

And rather than saying “Oh let me spend a few dozen hours every quarter researching the latest advice on how to actually use this stuff” — because you won’t, just like I won’t – you can just get somebody else to do the work of cutting a path for you through the quickly regenerating AI jungle.

#2. I myself have gone through through ChatGPT Mastery, from A-Z, all 30 days, earlier this year.

I didn’t pay for it because I was offered to get in for free.

I did go through it first and foremost for my own selfish interests — I feel a constant sense of guilt over not using AI enough in what I do — and only then with a secondary goal of promoting it if I benefited from it enough. So here I am.

#3. Gasper, the guy behind ChatGPT Mastery, is an ex-Boston Consulting Group guy and from what I can tell, one of those hardworking and productive consulting types, the kind I look upon with a mixture of wonder and green envy.

But to hear Gasper tell it, he quit his consulting job to have more freedom, started creating info products online like everybody else, realized he had just bought himself another 70 hr/week job, and then had the idea to automate as much of it as he could with AI.

He’s largely succeeded — he now spends his mornings eating croissants and sipping coffee while strolling around his new home in Mimizan, France, because most of his work of content creation and social media and even his trip planning have been automated in large part or in full.

#4. Before I went through the 30 days of ChatGPT Mastery, I had already been using ChatGPT daily for a couple years. Inevitably, that means a good part of what Gasper teaches was familiar to me.

Other stuff he teaches was simply not relevant (I won’t be using ChatGPT to write my daily emails, thank you, though I might use it to help if I start working with partners). The way I still benefited from ChatGPT Mastery was:

– By having my mind opened to using ChatGPT for things for things I hadn’t thought of before (just one example: I did a “dopamine reset” protocol over 4 weeks, which was frankly wonderful, and which ChatGPT designed for me, and which I got the idea for while doing ChatGPT Mastery)

– By seeing Gasper’s very structured, consulting-minded approach to automating various aspects of his business, and being inspired to port some of that to my own specific situation

– With several valuable meta-prompts that I continue to use, such as the prompt for generating custom GPTs

#5. The way you could benefit from ChatGPT Mastery is likely to be highly specific to what you do and who you are.

The program focuses on a different use case every day. Some days will be more relevant to you than others. Some of the topics include competitor analysis, market intel based on customer calls or testimonials, and of course the usual stuff like content and idea generation, plus hobuncha more.

If you do any of the specific things that Gasper covers, and if you do them on at least an occasional basis, then odds are you will get a great return on both the time and money and that ChatGPT Mastery requires of you, before the 30 days are out.

Beyond that, ChatGPT Mastery can open your mind to what’s possible, give you confidence and a bunch of examples to get you spotting what could be automated in what you do, plus the techniques for how to do it.

#6. The time required for ChatGPT Mastery is about 15-20 minutes per day for 30 days. The money required is an upfront payment of $297.

I can imagine that one or the other of these is not easy for you to eke out in the current moment.

All I can say is that it’s an investment that’s likely to pay you back many times over, in terms of both time and money. And the sooner you make that investment, the greater and quicker the returns will come.

#7. To make sure ChatGPT Mastery is effectively free for you on day 0, I am also adding in a bonus with an equivalent real-world value. It’s a training called Age of Insight, which I sold for $297 when I gave it live a couple years ago.

Age of Insight has nothing to do with AI. Instead, it’s complementary, hence the Love/Hate AI name of this promo:

If Gasper’s ChatGPT Mastery helps you eliminate the parts of your work that you hate, Age of Insight will help you be better at things you love to do, at least if you’re anything like me — things like influencing and impacting people, often with written words alone.

The deadline to get Age of Insight along with ChatGPT Mastery is this Thursday at 12 midnight PST.

If you’d like to find out the full details about ChatGPT Mastery, or to get it now and get Age of Insight for free:

​https://bejakovic.com/gasper​

P.S. If you decide to get ChatGPT Mastery, then forward me your receipt, and I will get you access to Age of Insight.

P.P.S. If you bought ChatGPT Mastery when I promoted it before, then this bonus is for you too. So is the deadline. Write me before Thursday at 12 midnight PST to say you want the bonus, and I’ll get it to you.

It took me two minutes to take control of a valuable email list

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“So you just would like to use our email list, and go from there?”

“Yep, pretty much.”

“Ok. Awesome. Awesome. Let’s do it. I don’t see why not.”

Yesterday I got on a call with a business owner. He runs $700 worth of Facebook ads per day, and has been for past two years, to get qualified prospects onto sales calls.

He does no followup after that and doesn’t send any emails.

I made him an offer of “lemme see if I can make sales for you on commission only via email.”

He said yes after the first two minutes of the call. By the end of the 15-minute call, he had already created an account for me in his GHL and given me access to his entire email list.

My point today is something I have heard for years, but that I didn’t really experience directly until yesterday:

Good partners are resourceful, quick to act, and ready to share access to underused assets. And they are out there.

I don’t know what this has to do with my current promotion, the Love/Hate AI event, based around Gasper Crepinsek’s ChatGPT Mastery. The only connection is that I myself might soon be using Gasper’s advice around AI for a lot more than just research.

In any case, if you would like to know more about ChatGPT Mastery and my current and soon-disappearing bonus to go with it, here are the details:

#1. ChatGPT Mastery is a cohort course — it kicks off and ends on a specific date — that helps you actually integrate and benefit from AI.

The idea being, things in the AI space are changing so fast that anything that came out even a few months ago is likely to be out of date.

And rather than saying “Oh let me spend a few dozen hours every quarter researching the latest advice on how to actually use this stuff” — because you won’t, just like I won’t – you can just get somebody else to do the work of cutting a path for you through the quickly regenerating AI jungle.

#2. I myself have gone through through ChatGPT Mastery, from A-Z, all 30 days, earlier this year.

I didn’t pay for it because I was offered to get in for free.

I did go through it first and foremost for my own selfish interests — I feel a constant sense of guilt over not using AI enough in what I do — and only then with a secondary goal of promoting it if I benefited from it enough. So here I am.

#3. Gasper, the guy behind ChatGPT Mastery, is an ex-Boston Consulting Group guy and from what I can tell, one of those hardworking and productive consulting types, the kind I look upon with a mixture of wonder and green envy.

But to hear Gasper tell it, he quit his consulting job to have more freedom, started creating info products online like everybody else, realized he had just bought himself another 70 hr/week job, and then had the idea to automate as much of it as he could with AI.

He’s largely succeeded — he now spends his mornings eating croissants and sipping coffee while strolling around his new home in Mimizan, France, because most of his work of content creation and social media and even his trip planning have been automated in large part or in full.

#4. Before I went through the 30 days of ChatGPT Mastery, I had already been using ChatGPT daily for a couple years. Inevitably, that means a good part of what Gasper teaches was familiar to me.

Other stuff he teaches was simply not relevant (I won’t be using ChatGPT to write my daily emails, thank you, though I might use it to help if I start working with partners). The way I still benefited from ChatGPT Mastery was:

– By having my mind opened to using ChatGPT for things for things I hadn’t thought of before (just one example: I did a “dopamine reset” protocol over 4 weeks, which was frankly wonderful, and which ChatGPT designed for me, and which I got the idea for while doing ChatGPT Mastery)

– By seeing Gasper’s very structured, consulting-minded approach to automating various aspects of his business, and being inspired to port some of that to my own specific situation

– With several valuable meta-prompts that I continue to use, such as the prompt for generating custom GPTs

#5. The way you could benefit from ChatGPT Mastery is likely to be highly specific to what you do and who you are.

The program focuses on a different use case every day. Some days will be more relevant to you than others. Some of the topics include competitor analysis, market intel based on customer calls or testimonials, and of course the usual stuff like content and idea generation, plus hobuncha more.

If you do any of the specific things that Gasper covers, and if you do them on at least an occasional basis, then odds are you will get a great return on both the time and money and that ChatGPT Mastery requires of you, before the 30 days are out.

Beyond that, ChatGPT Mastery can open your mind to what’s possible, give you confidence and a bunch of examples to get you spotting what could be automated in what you do, plus the techniques for how to do it.

#6. The time required for ChatGPT Mastery is about 15-20 minutes per day for 30 days. The money required is an upfront payment of $297.

I can imagine that one or the other of these is not easy for you to eke out in the current moment.

All I can say is that it’s an investment that’s likely to pay you back many times over, in terms of both time and money. And the sooner you make that investment, the greater and quicker the returns will come.

#7. To make sure ChatGPT Mastery is effectively free for you on day 0, I am also adding in a bonus with an equivalent real-world value. It’s a training called Age of Insight, which I sold for $297 when I gave it live a couple years ago.

Age of Insight has nothing to do with AI. Instead, it’s complementary, hence the Love/Hate AI name of this promo:

If Gasper’s ChatGPT Mastery helps you eliminate the parts of your work that you hate, Age of Insight will help you be better at things you love to do, at least if you’re anything like me — things like influencing and impacting people, often with written words alone.

The deadline to get Age of Insight along with ChatGPT Mastery is this Thursday at 12 midnight PST.

If you’d like to find out the full details about ChatGPT Mastery, or to get it now and get Age of Insight for free:

https://bejakovic.com/gasper

P.S. If you decide to get ChatGPT Mastery, then forward me your receipt, and I will get you access to Age of Insight.

P.P.S. If you bought ChatGPT Mastery when I promoted it before, then this bonus is for you too. So is the deadline. Write me before Thursday at 12 midnight PST to say you want the bonus, and I’ll get it to you.

Announcing: My Love/Hate AI event

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Starting today, and ending Thursday at 12 midnight PST, I’m promoting Gasper Crepinsek’s ChatGPT Mastery.

ChatGPT Mastery is a 30-day, email-delivered course that teaches you how to use AI to eliminate the work tasks you hate.

In my email yesterday, I wrote about a study that looked at AI use in a business setting.

That study found that telling people to “be more productive” using AI didn’t translate into any effect. On the other hand, telling people to use AI to “eliminate the parts of your job you hate” produced great results.

The fact is, I don’t use AI for much outside of research, as a replacement for awful Google search and for sifting through fluffy, overstuffed, and often irrelevant web content (it’s saved me hundreds of hours there).

But that’s because I have managed to build up my little online business, if that’s what you can call this email newsletter, into a collection of activities I’m either okay doing, or that I even love doing (such as, for example, writing this email).

I have been able to do this because 1) I write exclusively about things that interest me personally, such as influence and psychology and 2) because I apply those ideas in my writing in a way that lights up my readers’ brains, at least some of the time, and gives them a feeling of insight, of something new learned about themselves and their place in the world.

This feeling — because insight is a feeling — makes it dramatically more likely readers to buy when I have an offer that’s right for them, and keeps them coming back to read more. And that translates into a business that’s easy and fun to run.

But back to Gasper’s ChatGPT Mastery.

It sells for $297.

If one small idea inside ChatGPT Mastery saves you just one hour of hateful work a month, ChatGPT Mastery easily pays for itself in the next month or two alone. After that, it turns into an investment that keeps paying you time and freedom dividends, without you having to lift a finger.

But to make sure ChatGPT is effectively free for you on day 0, as soon as you click the “buy now” button, I will also add in a bonus with an equivalent real-world value.

It’s a training I’ve given live to a group of a few dozen marketers and copywriters, and only sold once before, for $297, the same price that Gasper’s ChatGPT Mastery sells for.

This training is called Age of Insight, and it’s about the influence and psychology that go with the feeling of insight, which you can create with written words alone.

This is a topic I have been interested in for a long time. I have written about it many times in these emails. But I never pulled together everything I know, everything I saw smart marketers like Rich Schefren, and Travis Sago, and Stefan Georgi doing, into one cohesive system, until I gave the Age of Insight training.

You might wonder how Age of Insight is related to AI.

It’s not.

In fact, it’s quite opposite and possibly complementary to it. Hence the name of this little promo, the Love/Hate AI event.

I love writing about the topic of insight, and I love applying insight techniques in what I write.

Maybe you will feel the same after you go through this training.

Even if not, being able to create that feeling of insight is supremely valuable, and that’s not just me saying it (those multimillionaire marketers I listed above have all said it in one way or another.)

But enough hard selling.

If you are considering ChatGPT Mastery, to take away the parts of your job that you hate, and if you’d like my Age of Insight training as an equivalent-value free bonus, then here’s Gasper’s sales page with the full info:

https://bejakovic.com/gasper

P.S. If you decide to buy via this affiliate link, then forward me your receipt, and I will get you access to Age of Insight.

P.P.S. If you bought ChatGPT Mastery when I promoted it before, then this bonus is for you too. So is the deadline. Write me before Thursday at 12 midnight PST to say you want the bonus, and it shall be done.

Where AI really shines (you’re guaranteed to love it)

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I was listening to a podcast recently on a topic I thought I would never ever listen to:

“Asking for a friend… which jobs are safe from AI?”

The reason I thought I would never ever listen to this is that I’m sure nobody knows anything when it comes to the real impact of AI, and so I figured the entire podcast would be bunk.

Fortunately, I went against my sureness. I listened anyways, and I was enlightened.

According to the podcast, the answer to “Which jobs are safe from AI” is:

1. Nobody knows

2. That doesn’t mean we cannot look closer and think about this issue in more detail and maybe draw some new and useful distinctions

For example:

One thing I heard in this podcast was about an internal company study.

Some company, presumably a law firm, took two separate offices and the paralegals working within those offices.

In one office, they instructed the paralegals to “use AI to become more productive.”

In the other office, they instructed the paralegals to “use AI to do the parts of your job that you hate.”

Result:

The first office, the “more productive” office, really got nothing out of AI.

The second office, the “parts of your job that you hate” office, flourished. They beavered away until they got AI to replace many things they hated doing. As a result, the paralegal role in that office changed into something more like junior attorney work.

These workers were by definition happier, by eliminating things from their work that they hate and spending more time doing things they are neutral on or even enjoy.

That’s why I say if you use AI where it really shines — to do the things you hate — you are guaranteed to love it.

On that note:

Starting tomorrow, and ending this Thursday, I will be promoting Gasper Crepinsek’s ChatGPT Mastery, a 30-day, email-delivered course that teaches you how to use AI to eliminate the parts of your job that you hate.

I will have a bonus as part of this promo, which has nothing to do with AI, but which in my mind is complementary to Gasper’s offer, in ways that I will talk about starting tomorrow.

This bonus is equal in real-world value to the price that Gasper is asking for ChatGPT Mastery. (Of course, if you bought ChatGPT Mastery the first time I promoted it, earlier this year, you will also be able to get this bonus.)

I am also thinking to create one or two more bonuses for this promotion.

I have my own ideas on bonuses to create, but often, the best ideas come from my readers and customers.

So if you are considering getting ChatGPT Mastery, or have already gotten it, then hit reply.

Tell me about problems in your life, tell me about things you hate doing but have to do, or simply tell me what I know that you have always wanted to know.

No promises, except I promise that I will read and consider all replies for the bonuses I create as part of my promo this week.

Disconnect at my first FC Barcelona match

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Yesterday, for the first time ever, and after three years of living in Barcelona, I, a total non-fan, went to my first football game ever. And it was super exciting.

FC Barcelona, one of the most dominant and richest teams in the world, was playing Girona FC, a total underdog and second-to-last in the league standings.

The reality of the match:

Barcelona scored early. Girona equalized with a bicycle kick shot. There was lots of attacking and chances on both sides. And then, in the last minute of extra time, Barcelona scored the winning goal.

Honestly, it was the best possible way to see a real live football game for the first time ever.

But what really got me is the feeling of disconnect.

This match happened at the small Barcelona Olympic stadium, where FC Barcelona is playing while their main stadium is being refurbished.

There was almost no advertising anywhere, no flashing jumbotrons, no announcements, no fireworks.

There were lots of empty bleachers because this old Olympic stadium is not really good for watching football, plus apparently some fans are simply boycotting the games since this place is not the real “home” of Barcelona.

As a result, the entire atmosphere felt like watching a local under-17 practice more than some super consequential world-class match… featuring supremely skilled athletes chosen from millions who tried very hard to be worthy of appearing on this same stage… with hundreds of millions of dollars on the line in terms of possible sponsorships, injuries, transfers, etc.

It also felt weird to know that every consequential and inconsequential moment I was witnessing was being streamed all around the world, and that countless photos, reels, writeups, analyses, and stats from this event would appear billions of times on phones and laptops and TVs in the coming days.

I’m not sure what happens when something real, like a bunch of dudes running after a ball on a grassy pitch on Montjuic one afternoon, passes into the symbolic realm, like articles and photos and stories that can live forever.

But something happens.

It’s a very strange and powerful thing, something so strange and powerful that we usually like to shrug it off because the truth of it makes us uncomfortable and forces us to face things about ourselves that we’d rather ignore.

I realize this is all getting a little vague and philosophical.

Rather than waffling on more, I will simply point you to an email I wrote a long time ago.

This old deals with this topic, and in fact talks about a sociological theory that has to do specifically with this. But it’s not just theory. This old email also gives you a practical takeaway for your marketing and writing and branding, if those are the kinds of things you engage in.

By the way, after I wrote this email years ago, I got the following kinds of replies from readers:

“Glorious”

“This is a profound message John. Just a message of appreciation.”

“Daaaamn good!!!”

“The greatest crime you commit is not selling something in your emails. You have the best marketing insights of ANY list I’m on…”

That last comment came from “Australia’s best copywriter,” Daniel Throssell. In case you’re curious what Daniel and my other readers liked so well, and how you can use it in what you do today, here’s the email in question:

https://bejakovic.com/more-real-than-real/