The Side Blogger Archives

Last August, I promoted Igor Kheifets’s $3.99 book, Click Send Earn, as an affiliate.

$3.99? As an affiliate?

Yes. Because Igor pays out a $30 affiliate commission for each $3.99 sale.

The result was I sent two emails, and made Igor 69 sales, while making a little short of $2100 in commissions for myself.

Igor has got a super smart lead gen funnel here, and the offer he makes — $3.99 sale, $30 CPA — has gotten a buncha other list owners besides me interested in promoting.

Maliha Mannan of the Side Blogger promoted, as did Csaba Borzasi, as did Lawrence Bernstein of Ad Money Machine, with a promo that did so well last October that he is reprising it right now, just three months later.

The reason Igor can offer to pay all these folks $30 for each $3.99 sale is that he has a half dozen order form bumps and a long list of upsells once people buy the book.

Igor knows what a new customer in this funnel is worth to him, and I suspect it’s over $30. Of course, each new customer becomes worth much more when they get on Igor’s email list and are getting exposed to Igor’s back-end offers, many of them high-ticket, which Igor knows to convert.

I am frankly jealous of Igor for this funnel. I would love to have affiliates jostling and clamoring to promote either of my two books, or the new book I’m planning to publish this year.

But who’s got time and energy enough to create and dial in all these order bumps… and upsells… and copy… and funnels… and back-end offers?

Igor does, apparently.

And he does it while working 4 hours a day, 5 days a week, and having a family, and two kids, and writing and publishing comic books, and playing video games, and watching Netflix.

It wasn’t always like this.

Igor used to work 70+ hour weeks on his biz. He was grinding and hustling and making $130k a year. That might sound like a dream to you except it really wasn’t, considering how much he was working, and how little he was able to enjoy it. Plus he was making literally 3% of the $4.3 million he makes a year now.

Today, Igor works much less, gets much more done, makes much more money, and enjoys his free time without thinking about working or feeling guilty for not working.

I’m telling you this because this past November, Igor did a masterclass covering his system for getting more done in less time. He documented the exact productivity system that took him from A to B, from overworked and underpaid to having lots of free time and making a lot of money and publishing comic books.

I’ve been through Igor’s masterclass. I’m taking ideas from it. I’m applying them to what I do.

And starting tomorrow, since it’s the fresh start of a New Year, I will be promoting this system to you as well.

Of course, there will be a special deal.

Of course, there will be bonuses.

Of course, there will be a bit of a party theme, it being only a few days after New Year’s Eve. But party theme or not, the promise here is serious:

Work less, get more done, and feel zero guilt when you’re not working.

If that’s something that makes your subtle body tingle, then read my email tomorrow.

A few days ago, Maliha Mannan, who writes dailyish emails over at The Side Blogger, posted something interesting inside my little Daily Email House community.

Apparently, Maliha was trying a HARO-like service – HARO, which stands for Help A Reporter Out, basically being a service where industry experts can provide answers and quotes for reporters, in exchange for attribution or a link.

On a whim, Maliha decided to ask for a marketing specialist’s thoughts on daily email newsletters. She put her request out into the ether, and like a lightning bolt, an answer crashed upon her:

===

Hi, this is C S Sultan, an experienced marketer for over 14 years and doing email marketing for over 5 years now.

As per our data, the highest you should send in a week are 2 emails. But the best would be to send only 1. Then moment we send more that 2, the unsubscribe rate goes up by 70%.

Our email list consists of marketers, content creators, bloggers, and small-to-medium businesses.

Even so, the highest response we get is when we send a single email every week at a fix time and day (for us, usually that’s Tuesday 8AM EST for one segment, and Thursday 8AM EST for another segment).

===

So there you go. An excellent tip to keep your unsubscribe rates really low. Though I imagine if C S Sultan only emailed his list every month, or maybe not at all, he might do even better with the unsubscribes.

Of course, there are other possible goals in the world than minimizing unsubscribes. For example, maximizing opens, clickthroughs, sales, or better yet, lifetime sales.

Or, something more wooly but still important, such as maximizing the quality of people who are buying from you… maximizing the results you get for customers or clients or even readers who don’t buy from you… or maximizing your own sensation of the influence and respect you get in your niche, and the satisfaction with which you run your business and life.

For all those, here’s another free tip:

Email daily.

Yes, people will unsubscribe. But people will read also, and way more than if you just email once a week or once an ice age.

And more people will buy, more will recommend you, more will look to you for entertainment, guidance, or simply the habit that they’ve formed of taking a few minutes each day (gasp!) to consume something fun or thoughtful you’ve put out into the world. Plus you might even grow to like the process. I know I’ve gotten there.

Like Maliha wrote, maybe C S Sultan should sign up for my Daily Email Habit service. I doubt that he will.

But maybe you are not playing to lose, but are playing to win. In that case, Daily Email Habit might be a fit for you. For more info, before the next puzzle has come and gone:

https://bejakovic.com/deh