Csaba Borzasi

A free tool to diagnose and fix your offer stack

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I’ll give you the tool in a second. First, let me sell you on it a bit first.

To do that, here’s a valuable marketing idea, courtesy of multimillionaire marketer Travis Sago:

“Most businesses focus on just their current offer. They try to get people into that offer. If they do, they then try to figure out another offer. It’s vastly better to start out thinking one or two offers ahead. But what’s EVEN better is thinking two offers BEHIND. As in, figure out who you would like to do business with long term. Who could be a good continuing customer. Then work BACKWARDS with your offers.”

Travis makes over $3M each year, selling $5k or $10k info products for himself and his clients.

He does it without running cold traffic… without complicated autoresponders or daily emails… without 2-hour-long webinars or sales letters he has to pay $20k for. In other words, without the usual direct response headache or hassle.

The key to all this, Travis will tell you over and over, is having the right offers. And an unconventional but effective path to the right offers is the above principle, “work BACKWARDS.”

That’s my valuable marketing idea for you for today. And now, for that tool I promised you.

The tool is called the Buyer Magnet. It’s by marketer Csaba Borzasi.

Csaba’s Buyer Magnet is a living, breathing, intelligent organism that incorporates the above valuable marketing idea (“work BACKWARDS”) and helps you evaluate how well you’ve implemented this with your own lead magnet, relative to what you ultimately sell.

If the Buyer Magnet comes back and tells you your lead magnet sucks because it’s attracting bums rather than buyers… instead of just leaving you there with smoke coming out of your ears and a taste of vinegar in your mouth, the Buyer Magnet works to fix the situation for you, today, in the next 15 minutes.

I used the Buyer Magnet myself last week, before I agreed with Csaba to promote it to you.

I was impressed. Impressed with how it looks (once you unpack it, and add a bit of water)… with how it works… and with the results it gave me.

You can download the Buyer Magnet for free. You can use it for free. You can profit from it today, if you only get started now. Why not download it and see how it goes? Here’s the link:

https://bejakovic.com/csaba

Two excellent reasons to get on Csaba Borzasi’s list today

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Last month, I interviewed email marketer and copywriter Csaba Borzasi. That was part of a new initiative I have to do regular interviews with people who have email lists of 5k+ subscribers.

As I found out during that interview, Csaba:

– Has a list of approximately 5,250 subscribers (pruned regularly from a much bigger list, since much of Csaba’s list growth comes from cold traffic)

– Makes on average $15,000-$25,000 per month from his list

– Works on average 2-3 hours a day on his business

– Went through a personal rough patch during this summer, didn’t really send many broadcast emails during the month of July (autoresponders were working), and still made $10,000 for the month

The universe of people who write daily emails and make a living from it is, in my experience, filled with flighty and impulsive people.

(Maybe that has been my experience because I am myself a flighty and impulsive person, though I have found ways of correcting and covering for that over the years.)

Flightiness and impulsivity have their benefits — they can be charming characteristics, particularly in a 4-year-old child — but they also have their downsides. Bad decisions made… instability… a ceiling to how high you can go, even if you want to go higher.

Csaba, even though he writes (almost) daily emails and makes a good living from it, is not a flighty or impulsive person. Quite the contrary. He is a dedicated and systematic person. His results show it. His offers show it. In fact, everything about his business and his marketing, his positioning, and his lead generation, shows it.

If you’re on my list but not on Csaba’s list, I encourage you to get on his list, for two excellent reasons.

Not only because you can see how Csaba does his marketing, and how he makes steady and good money from his list, even without writing emails all that time… not only because you can learn directly from him and profit from his offers… but because I believe his vibe and approach are a valuable complement to the flighty and impulsive approaches of people like me.

Call that “excellent reason number one.”

Excellent reason number two is that Csaba has prepared a free gift aka bribe to entice you onto his list.

I will talk more about that free gift tomorrow, and sell it on its own merits. For now, I will simply point out:

1. This free gift has a valuable and deliberate marketing system built into it (again, more on this tomorrow)

2. This free gift is delivered in a clever and systematic way. It is not information, but a living, breathing, feeling organism that Csaba has created, much like Dr. Frankenstein, to serve you and only you. It is worth unleashing into action even if you don’t want its services directly, just to see what a cool 2026 lead magnet can actually be like.

To get on Csaba’s list, and to get access to his valuable, deliberate, and clever free gift for you:

https://bejakovic.com/csaba

I’m jealous of this lead gen funnel

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Last August, I promoted Igor Kheifets’s $3.99 book, Click Send Earn, as an affiliate.

$3.99? As an affiliate?

Yes. Because Igor pays out a $30 affiliate commission for each $3.99 sale.

The result was I sent two emails, and made Igor 69 sales, while making a little short of $2100 in commissions for myself.

Igor has got a super smart lead gen funnel here, and the offer he makes — $3.99 sale, $30 CPA — has gotten a buncha other list owners besides me interested in promoting.

Maliha Mannan of the Side Blogger promoted, as did Csaba Borzasi, as did Lawrence Bernstein of Ad Money Machine, with a promo that did so well last October that he is reprising it right now, just three months later.

The reason Igor can offer to pay all these folks $30 for each $3.99 sale is that he has a half dozen order form bumps and a long list of upsells once people buy the book.

Igor knows what a new customer in this funnel is worth to him, and I suspect it’s over $30. Of course, each new customer becomes worth much more when they get on Igor’s email list and are getting exposed to Igor’s back-end offers, many of them high-ticket, which Igor knows to convert.

I am frankly jealous of Igor for this funnel. I would love to have affiliates jostling and clamoring to promote either of my two books, or the new book I’m planning to publish this year.

But who’s got time and energy enough to create and dial in all these order bumps… and upsells… and copy… and funnels… and back-end offers?

Igor does, apparently.

And he does it while working 4 hours a day, 5 days a week, and having a family, and two kids, and writing and publishing comic books, and playing video games, and watching Netflix.

It wasn’t always like this.

Igor used to work 70+ hour weeks on his biz. He was grinding and hustling and making $130k a year. That might sound like a dream to you except it really wasn’t, considering how much he was working, and how little he was able to enjoy it. Plus he was making literally 3% of the $4.3 million he makes a year now.

Today, Igor works much less, gets much more done, makes much more money, and enjoys his free time without thinking about working or feeling guilty for not working.

I’m telling you this because this past November, Igor did a masterclass covering his system for getting more done in less time. He documented the exact productivity system that took him from A to B, from overworked and underpaid to having lots of free time and making a lot of money and publishing comic books.

I’ve been through Igor’s masterclass. I’m taking ideas from it. I’m applying them to what I do.

And starting tomorrow, since it’s the fresh start of a New Year, I will be promoting this system to you as well.

Of course, there will be a special deal.

Of course, there will be bonuses.

Of course, there will be a bit of a party theme, it being only a few days after New Year’s Eve. But party theme or not, the promise here is serious:

Work less, get more done, and feel zero guilt when you’re not working.

If that’s something that makes your subtle body tingle, then read my email tomorrow.