Dan Kennedy

Coffee and guilt at 10:40am

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It’s around 10:40am as I write this, and a beautiful, sunny, warm, Barcelona December morning outside. So far today, I’ve only taken a stroll to Starbucks to buy a new coffee mug — the old one mysteriously shattered last night after I poured some hot water into it.

Now I’m sipping my coffee, from my new mug, sitting at my living room table and getting down to writing this daily email, and I feel…

… really guilty.

A popular routine for many marketers — I’m thinking of one guy in specific, but the sentiment is common — is to hype up the promise of “morning coffee + daily email and my work day is done!”

My guess is that most of the people who sell that dream in their marketing are actually working or thinking about work for much of the day… and if not, then they previously spent decades of their life working or thinking about work all day long, in order to get to where they are now.

The fact is, I have way more autonomy today than I did 10 years ago, the last time I still had a proper job. I have way more autonomy today than I had even a few years ago, when I still regularly worked with clients, had deadlines, meetings, etc.

But the more autonomy I have, the more time I spend working, or thinking about work. And if I catch myself slacking off, or getting to work super late like today, well, I feel guilty. Like a joke in Dan Kennedy’s Time Management For Entrepreneurs says:

GOOD NEWS! You are now your own boss!

BAD NEWS! You are a lousy boss with one unreliable employee!

I’m not sure who needs to hear this or why. The only thing I can tell you to reclaim some of the dream is that I wouldn’t trade the autonomy I have now for the ability I had 10 years ago, to show up to the office, hung over and useless for the day, and not feel guilty about it, because after all, they are just paying for my time.

Plus, I even like I what I do now. Yes, sometimes it takes a bit of prodding to get me to work. But then again, it takes a bit of prodding to get me to stop work also.

If you’re willing to work, and to even enjoy working, but you need some prodding like I do, then you might like my Daily Email Habit service.

Daily Email Habit will help you start and stick with writing daily emails.

No, a daily email is not a business in itself — there’s other things that need doing, and doing regularly, to make it work. What can I tell you? That’s the truth.

But if you still like the idea of writing regularly, of building something for yourself, and in sharing your own insights with the world, so the world can give you something back, then maybe check out Daily Email Habit, before the day runs out on you:

https://bejakovic.com/deh

The first time I tried it, I didn’t last very long

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Dan Kennedy has a joke that goes something like, if we all stopped doing a thing in case the first time didn’t work out well, the human race would soon die out.

Get it? Get it? Wink wink, nudge nudge?

It’s about sex.

I bring this up for two reasons:

Reason one is that the first time I tried it — meaning writing emails, get your mind out of literotica section please — it didn’t work out well. Or actually I just didn’t last very long.

I believe this current newsletter, which has been running for 6+ years day in and day out, is something like my third or fourth attempt to stick to emailing consistently.

Reason two is because I want to share with you a case study I got from a reader named Jakub Červenka.

Jakub runs an online business called Muž 2.0. From what Google tells me, that translates from Czech into into Man 2.0. Because Jakub’s business is teaching men self-development stuff, specifically how to fix various bedroom problems.

Now, I happen to know from having exchanged lots of emails with Jakub over the years that his main thing is running ads on Facebook to a webinar that sells his core program.

But lately, Jakub gave another shot to daily emailing, even though it didn’t work out well the first time around. Jakub reports:

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I had been sending emails daily and then stopped for a good part of this year mainly due to feeling burnt out and feeling like I was riding on a dead horse, writing emails about the same topic.

With your service, this block is gone. I like to see the puzzle and then read in your email how you personally used it. It’s great over-the-shoulder learning experience.

I also noticed how not wanting to break the streak is motivating me – even more so than I don’t know, say making potentially money from making a sale to my list… that’s crazy. I am ashamed to admit it, as it is completely irrational, but it’s the truth. And probably not so surprising to anyone in the copywriting world, we know we are not rational beings, but still, this surprised me.

Also, I used a few of your prompts in my Black Friday promo. I made crazy good offer to my list, (20 of my flagship courses for 40% of the price) due to some messed up technical stuff ended up selling 23, which with some up/cross/down sells brought home close to $20k in 3 days… my best Black Friday yet.

So it was a good offer, but I was not promoting it in any other way than by e-mails and your inspiration was part of it, so you can say that your service contributed to this result. Which is true and it restored my resolve to write daily.

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The service Jakub is referring to is my Daily Email Habit. It makes it easier to come up with a daily email topic every day, plus it has an in-email streak counter to keep you accountable.

Like Jakub says, why the streak counter works is not particularly rational… but it can be very effective.

And the results?

Jakub already had a successful business, and he had all the pieces in place. Reintroducing daily emails helped him make another $20k last month that he might not have made otherwise.

Your particular situation? Only you can really answer that question.

One thing I’m sure of, if you’re planning to ever or restart daily emails, the sooner you do, the sooner you will see results. Yes, even if you tried it before and it felt like riding on a dead horse.

For more info on Daily Email Habit, and how it can help you start and stay consistent with daily emails:

https://bejakovic.com/deh

Industry gossip you shouldn’t care about but probably do

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Yesterday, I exchanged a couple emails with the “The World’s Most Obsessed Ad Archivist,” Lawrence Bernstein.

Along with a few decades and deep connections in the direct response industry, Lawrence has the distinction of being one of only a handful of people to be called out as a “valued resource” by A-list copywriter Gary Bencivenga, at the climax of Gary’s legendary Farewell Seminar.

I promoted a little offer of Lawrence’s a couple months back. Lawrence was good enough to tell me yesterday that the 150+ sales of that offer that I helped make were slightly more than he got from his own house file.

That’s gratifying to read. And considering I only have a modest-sized list, it’s proof of the effect of daily emailing done right. But wait. There’s more.

Lawrence then went on to say how this compares to big-marketer results he’s been privvy to recently:

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By contrast, and I realize this isn’t apples to apples…

There are/”were” some BIG marketers who thrived on the affiliate merry-go-round of ubiquitous as they are shallow $2K courses, usually backed up by webinar selling.

That model hasn’t had much of a pulse — at least as far as I can see — for a year or so. One of my subscribers and friends, who writes for one of the big financial outfits wrote me this last February, regarding those $2K offers:

“Been on a massive downslide ever since the FTC stepped in against Agora Financial – and in general the most recent “home-runs” have been more like inside-the-park home runs. They rarely work externally… and they’re mostly just milking house files with backend launches.

I’ve seen groups repeatedly run promo’s bringing in names at 10% of BE just because they had nothing else…

I’ve seen huge affiliate pushes for webinar launches that resulted in 750,000 names on a hotlist… and the sales were so low the affiliates payouts were ZERO…”

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Let me repeat that last number because it’s so crazy: 750,000 qualified leads… and effectively ZERO in profits.

I read something similar in an email from Shiv Shetti recently.

Shiv shared stuff he’s heard inside private masterminds, gossip about specific flashy gurus in direct marketing-related niches.

These are guys who are publicly making millions and living a Floyd Mayweather lifestyle… who are in private broke, nearing bankruptcy, or are facing revolt from the customers and clients they have managed to rope in.

Maybe you’re not in the direct response industry. Still, I’m telling you this in case you ever find yourself looking around, and seeing that everyone else is doing so much better than you are… maybe even including people who got going well after you did.

You can’t really know anybody else’s full reality. And if you’re like me, you don’t even want their reality, even if it’s not all rotten.

From what I can tell, the insecurity about how well others are doing is simply a way to focus the general human desire for ANYTHING BUT WHAT I HAVE NOW.

“People are like cats,” says Dan Kennedy, “they always want to be in the other room.”

The trouble is, this kind of “But look where everybody else is!” comparison is such a fundamental part of human nature, or at least my own, that there’s no easy, quick, and permanent fix for it.

But certain things do help. Awareness of it… inquiry about what’s really going on, and if the surrounding thoughts are true or not… focus on your own work, instead of gawking around.

And maybe the following exercise.

It’s quick, it’s easy, and it might just give you a permanent fix, at least a partial one in your business, and maybe even in how you feel about it.

If you have a couple minutes and an open mind:

https://bejakovic.com/things-worthy-of-compliment-in-12-of-my-competitors/

Czech Russell Brunson’s uncreative success

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A couple days ago, I asked readers what subscription or continuity offers they be payin’ for. I got a number of responses to that email, featuring some familiar offers, and some that are entirely new to me.

For example, a long-time reader from Czechia wrote to tell me about a mastermind he signed up for last month, centered around a “Czech copycat of Russell Brunson.”

“Copycat!” I hear someone saying. “That’s rrreprehensible!”

And yet, this Czech Russell Brunson is clearly seeing success. This made me think back to the real Russell Brunson’s mentor, Dan Kennedy. Dan likes to share the following quote, attributed to McDonald’s CEO Ray “Killer” Kroc:

“Creativity is over-rated. Most business success comes from doing boring, diligent work. From developing a system that produces consistent results and sticking to it.”

Developing, I might add, or swiping…

Anyways, my long-time reader from Czechia finished his message about Czech Russell Brunson by saying:

“I am interested in seeing if you are cooking some continuity of your own, maybe not a postcard this time around 😂“

That’s very on point. I am cooking up — or more like shopping for ingredients for – my own continuity offer.

I want to make this new continuity offer, well, continuous.

Instead of having 10 people sign up and stay signed up for two months each, I’d rather have one person sign up and stay signed up for 20 months.

Also, I want to cook up this new continuity offer sooner rather than later, simply because I am impatient.

Enter my 3rd Conversion training, which I announced in a bit of a hurry yesterday, without much fanfare, buildup, or teasing.

The promise for this 3rd Conversion training is that I will show you how to make your paid info products — whether courses, memberships, or paid newsletters — more likely to be consumable and enjoyable, with the goal of turning one-time buyers into long-term repeat customers.

(Hence, 3rd Conversion.)

I can tell you honestly, I am putting on this training as much for myself as for you.

I’m thinking about all the ways people have gotten me to stick around and consume their products… as well as techniques I’ve used to achieve the same, wittingly and unwittingly, in my own info products like Most Valuable Email and Copy Riddles.

After some pondering, I managed to group all these techniques into three broad categories. Using the analogy of a restaurant, these categories map broadly to 1. Kitchen 2. Table Service 3. Ambiance.

In each category, I have several specific techniques in mind, each backed with a few case studies.

Frankly, I might not be able to cover all this in the 3rd Conversion call on Thursday, not without violating my own rules of consumption. I’d rather make the call more enjoyable and useful than to comprehensive and nausea-inducing.

But I can promise you that, if I don’t decide to cover all the techniques I have in mind on the call itself, I’ll get them to you afterwards, most likely in some written format.

And in case you’re wondering:

Some of the techniques I have in mind would no doubt be familiar to you if you could see them now. Others, on the other hand, are almost sure to be new.

Frankly, even one or two of these techniques, whether you know them or not already, would instantly make your existing products more consumable and enjoyable for buyers.

That means that, if you were to implement just one or two of these techniques right after the call on Thursday, you could reasonably have a few extra sales by existing buyers by the end of the week. That’s likely to be worth hundreds or thousands of dollars right away, and probably, much more down the line.

And yet, I’m pricing this 3rd Conversion training at $100.

I’m offering it at this firesale price is because my primary goal is just to pull all this information together, and to do it now.

My secondary goal is to get feedback live from people once I share these techniques on the call. Maybe that will be you as well.

Last I can tell you that, if I ever make this training available again, it won’t be as a recording of this workshop… but as a proper course for $500 or more.

The 3rd Conversion call will happen this Thursday at 8pm CET/2pm EST/11am PST. There will be a recording which I will send out after the call, though if you can make it live, you and I both are sure to benefit more from it.

If you’d like to sign up for 3rd Conversion now, here’s where to go:

https://bejakovic.com/3rd-conversion

Is Dan Kennedy secretly reading my emails?

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One week ago, last Friday to be exact, I wrote an email about the “quiet eye,” in which I said:

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One problem I’ve seen over and over is that people ask themselves the question, “How can I sell what I have?”

Instead of asking yourself, “How can I sell what I have,” ask yourself, “What do they want to buy?” Keep that question trained in your mind for longer than is natural. Do some research. Don’t jump ahead to what you’d like to happen, which is for people to buy what you are selling.

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Then this past Wednesday, just two days ago, marketing legend Dan Kennedy wrote an email about constructing offers, in which he said:

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Too many business owners focus on their product first. They think, “I’ve got all these thermoses, how do I sell them?” But the truth is, you should never start with the product. You start with the customer. Who’s most likely to buy your thermos? What are their desires, their needs, their pain points?

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Dan Kennedy, the marketing master who has influenced generations of marketers both online and offline… saying the same thing as I said a few days earlier… using much the same rhetoric?

Could it be that Dan, who famously has no cell phone and a “no Internet” policy in his home, secretly gets his assistant in Phoenix to print out and fax him my emails each week… so he can read them in his Disney-memorabilia-filled basement with a few days’ delay, and be inspired and reminded of great marketing and persuasion ideas?

I’ll let you decide.

But I can tell you something like this has happened to me a few times already.

People I learned from and think of as authorities in the field — people like Dan — end up writing the same thing as I do, a short time after I write about it in an email, sometimes using much the same language.

That’s an inevitable consequence of producing an abundance of ideas by writing daily.

All that’s to say, if you don’t yet write, start.

And if you do write occasionally, then start writing more often.

Keep it up, and you will soon be writing words that others, even legends in the field, will be repeating and discussing next week and next month and next year, whether they actively copied you or not.

And of course, along the way, there’s other benefits to writing. Like building a devoted audience. And making sales, too.

And speaking of sales, you might be interested in my Simple Money Emails program.

It will show you how to write daily emails that make sales.

I’ll give away a part of the secret, because it’s not much of a secret at all. Simple Money Emails teaches you to write emails that 1) say something interesting at the start and 2) that transition into an offer.

You probably could have guessed that much.

What you might not guess is the central, most valuable idea inside Simple Money Emails, one which I repeat over and over throughout the program — a kind of litmus test for choosing which “something interesting” to open up the email with and which ones to discard.

This litmus test is actually something I learned from Dan Kennedy, and I credit him for it inside Simple Money Emails.

Because even though Dan doesn’t read or write emails (with the possible exception of my own), he long ago mastered the kind of story- and news- and pop culture-based sales messaging that works well in emails.

If you’d like to master it too, the following guide can help you get there:

​https://bejakovic.com/sme/

Dan Kennedy’s “stealth tactic” for client attraction from scratch

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Yesterday, I got on Skype. I live in Spain, I have a Croatian phone number, and Skype is my only way to dial an American landline and not pay ridiculous charges.

Skype connected.

“Hello?”

“Hi Steve. It’s John Bejakovic. We were in contact on LinkedIn. Is now an okay time to talk?”

“Hi John. Yeah, absolutely. I was expecting your call.”

Last week, I cold-contacted this guy. We weren’t even connected on LinkedIn but I sent him a message out of the blue.

Earlier this week, I guess he finally opened up LinkedIn because he replied. We exchanged a couple more messages. At the end of it, I got him to agree to a call. He sent me his home phone number.

We did the call yesterday. ​​I was asking questions and he was willingly answering. ​At the end of the call, I also got him to give me his home address.

Now, this wasn’t a business-getting call. But… it coulda been.

The same strategy I used to get on a call with this guy and to even get his home address is one I heard Dan Kennedy advocate in his Business of Copywriting Academy.

Unfortunately, that training is hidden inside the ancient infrastructure at AWAI. That means it’s hard to buy, and impossible to promote as an affiliate. It’s a shame, because the training is really interesting and really valuable.

One idea that’s stuck with me is a kind of Trojan horse for client getting, something that Dan says he would use himself if he needed to. In his own words:

“Let me give you my stealth tactic. Here’s what I would do if I was starting from scratch, right now, and I wanted some clients in Cleveland. If and when I retire and I decide to spend six months out of the year in Orlando, if I then feel I want a couple clients, I will use this strategy exactly as I’m about to describe it to you.”

Dan is famous for 1) never leaving suburban Ohio and 2) for never using the Internet. ​​That’s why he’s talking about using this strategy locally in Cleveland and Orlando.

​​But the same strategy works online too. Again, I used it just yesterday on LinkedIn and Skype, though I wasn’t looking for client work.

So I got a deal for you:

As I wrote yesterday, I’m considering putting together something new, a kind of offer research service that tracks unique and effective offers. In particular, I’m interested in offers that are 1) working now, and that 2) don’t rely on authority or a personal brand.

Have you spotted any such offers recently? Or better yet, have you bought any such offers recently?

If you have, write in and tell me about it.

If the offer you tell me about is unique and actually matches the two criteria above (working now, not relying on authority or personal brand), then I’ll reply to tell you Dan Kennedy’s client-getting stealth tactic — what he would do if he needed clients today.

And by the way, Dan’s stealth tactic is not limited to getting copywriting clients. It’s relevant if you want clients of any kind, or partners, or just connections for your own ends, like what I was doing with the guy I contacted on LinkedIn.

In other words, this tactic can work whenever you really want a connection with a specific person or profile of person.

​​And if that sounds attractive to you, then think of an offer that matches my criteria above. Write in with it, and I’ll tell you what Dan would do.

A grateful reader succeeds in making me blush

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Last night, I got an email from marketer and copywriter Shakoor Chowdhury, who wrote:

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Hello John,

I wanted to take a moment of my day to say “thank you”!

Besides Dan Kennedy, you have played the most impactful role in growing my revenues every single day

most of my NEW cashflow can be directly attributed to you and your courses “MVE” & “influential emails”…

I write emails daily now and they always bring more money or book appointments with high ticket clients…

This year I decided to focus on building relationships with my customers and not just ‘direct selling’ one time…

And I have to say, nobody is able to teach the concepts of email marketing better than you have…

It is simple, straightforward and teaches the FUNDAMENTALS of what it takes to be an email copywriter

I am a lifelong fan and customer.

Hope many more people and great things find their way to you, you are a bit of a ‘best kept secret’ in the copy world

which is perhaps why you are the best… the mystic ‘guru at the top of the mountain’

I found you because OTHER copywriters spoke so highly of you

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Like I said in the subject line, Shakoor succeeded in making me blush, and I’m blushing now having to write about it. So let me change the topic immediately.

I recently heard business coach Rich Schefren say that he often gives presents to his mentor Mark Ford, because Mark doesn’t like to be in anybody’s debt, and so he always gives presents in return.

Let me do the same with Shakoor:

Based on what little I know of him, he sounds like a guy who gets things done and would probably have been successful one way or the other.

Last October when Shakoor and I first exchanged a couple emails, he was already working with a number of clients as a kind of full-service marketer for ecom businesses.

With just one of those clients working on a performance deal, Shakoor was taking in $10k+ per month. Overall, at that time, he was driving $300k+ in sales for his clients each month.

Somewhere along the line, Shakoor also had time to run his own dropshipping businesses, one of which got up to 100k+ buyers.

All that’s to say, after Shakoor decided to build up his personal brand and to start writing daily emails, I’m guessing he would have been successful with Dan Kennedy or without Dan Kennedy, with me or without me.

That said, I do appreciate Shakoor’s kind words.

​​I also do appreciate that I have been able to help occasional people learn something about direct marketing and copywriting… and even make transformations in their lives, whether that meant making more money, or getting going with daily emailing so they can build a personal brand and stop relying on cold outreach.

And on that topic:

I’m not currently selling the Influential Emails program that Shakoor was referring to. But I still am selling my Most Valuable Email program.

Most Valuable Email pulls back the curtain and shows you, in less than an hour, how to perform a specific email copywriting trick, one I use regularly in my own emails.

Emails using this trick are different from emails you might be familiar with, like story emails, or “hot takes,” or how-to emails, or personal reveals.

Unlike those other kinds of emails, Most Valuable Emails happen to work well whether you have authority or not, whether you’re just getting started with your personal brand or you have had a following for years.

And yet, none of that is the reason why these kinds of emails are most valuable.

The real reason is that Most Valuable Emails make daily emailing fun and educational for me personally, and easy to stick with for the long term.

And it seems for others like Shakoor also.

Maybe for you too?

I don’t know. But if you’d like to find out more about MVE, and see if it makes sense for you:

https://bejakovic.com/mve/

Jewish terrorists in Palestine

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On today’s date, July 22 to be exact, a bomb went off in King David Hotel in Jerusalem, in what was then British-controlled Mandatory Palestine.

The year was 1946.

In other words, if you were hoping to hear me take some sort of stance on the current Israel/Palestine conflict, and either to be propped up or outraged in your beliefs, then I’m afraid you’re going to be disappointed by this email.

Maybe best stop reading now.

On the other hand, if you want to be exposed to something new and different, then maybe read on.

Still here? All right:

The King David Hotel was the administrative headquarters of the British colonizers. In the attack, 91 British, Jewish, and Arab soldiers died. 46 more were injured.

The bombing was carried out by a Zionist paramilitary organization called Irgun Zvai Leumi, which called for the use of force to establish a Jewish state.

And regarding that terrorist label:

That’s not me making the judgment.

​​Irgun were labeled terrorists by the United Nations, The US and and UK governments, the New York Times, the 1946 Zionist Congress, and the Jewish Agency.

If that’s not enough, Albert Einstein wrote a public letter in 1948 which he compared Irgun to Nazi and fascist parties.

In spite of all this, I had never heard about Irgun until yesterday, when I did a bit of research in preparation for today’s email.

Encyclopedia Britannica described Irgun as “extremely disciplined and daring.” I was curious what that meant in practice, so I looked it up.

​​In brief:

Those wishing to join Irgun had to know somebody in the organization to have any chance to get in.

The initial interview took place in a darkened room.

The novice had a light shined into his eyes, and was quizzed on his motivations, “to weed out romantics and adventurers and those who had not seriously contemplated the potential sacrifices,” as per Wikipedia.

If the novice passed the initial interview, a 4-month indoctrination followed. This was designed to further eliminate the impatient and “those of flawed purpose” who had slipped through the initial screening.

Only if the recruit passed all these preliminary steps did he start a lengthy and arduous training program in weapons use and and military tactics and bomb-making.

The thing that struck me was that Irgun never had more than 40 members at a time.

And yet, with such a small force, they carried out a number of deadly attacks (such as the King David Hotel bombing) or daring exploits (such as capturing Acre prison, a medieval fortress that not even Napoleon had managed to take with army of thousands).

But bringing all this back to the topic of this newsletter, specifically, direct marketing and what it can tell us about human psychology.

What I read of Irgun reminded me of direct marketing authority Dan Kennedy.

Dan once said that there are large commonalities between those who join mass movements, such as Irgun, and direct response customers, particularly those who follow a guru or leader or expert, on whatever topic, whether copywriting or health or investing.

By telling you this, I don’t meant to trivialize or endorse killing people or other terrorist activity. But I do mean to tell you something about human psychology.

The little that I’ve written above about Irgun’s recruiting and training process all applies, pretty much verbatim, to the effective recruiting and training of long-term direct response customers.

If you find that a little shocking… or a little vague… or you’d just like to find out more about the psychology of those who join mass movements, and how that might be relevant in the more mundane, safe, and profit-oriented world of direct marketing… then there’s a kind of manual on the topic.

Dan once gave out copies of this manual to his own small and select group of fanatical followers, who had made it into the room only after a long period of selection and indoctrination.

If you’d like to pick up a copy of the same manual today:

https://bejakovic.com/true-believer

You are most probably a cat person

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Yesterday at 3:55pm, I stacked two books under my laptop for a more flattering camera angle, did one final check of my hair, and fired up Zoom.

I was doing a call with Kieran Drew for people who bought his High Impact Writing course.

​​This part of Kieran’s birthday bash series, where he interviewed five people who make their living by writing, including 8-figure course creator Olly Richards, email marketer Chris Orzechowski, and A-list copywriter David Deutsch. And me. ​​

The conversation with Kieran ran for more than an hour. I really enjoyed it.

I will tell you one bit that came up early, and kept coming up in various guises, because it’s probably relevant to you.

Kieran said how social media, in spite of the success it’s given him, drives him crazy.

​​I said how I, in spite of managing my little email business without the help of social media, get pangs of envy when I see how well Kieran’s doing thanks to Twitter and LinkedIn.

And so it goes.

I know agency owners who want to become high-ticket coaches. High-ticket coaches who want to become course creators. Course creators who want to start up an agency.

Legendary curmudgeon Dan Kennedy once summed it up by saying, “People are like cats. They always want to be in the other room.”

At this point, you might expect me to get all preachy and say, ​​”You gotta be happy with whatchu got… you gotta keep your nose down and persist at what you’re doing… you gotta stop yourself from getting distracted by the greenness of your neighbors lawn…”

But like another famous curmudgeon, William Shakespeare, once said, “There is nothing good or bad but thinking makes it so.”

There’s nothing inherently bad about the fact we’re always looking for new opportunities, improvements, or simply a change from what we already have.

It’s just a part of life.

And rather than saying that’s not how it should be, it makes more sense, to me at least, to accept it adjust to it. To be aware of the drive to go into the other room, to be selective about when you respond to that drive, and to realize that the same drive will most probably crop up even in that other room.

And if you want, you can start practicing that right now.

Because until tomorrow, Saturday, at 12 midnight PST, I have a special, free, other-room bonus if you buy my Simple Money Emails course.

The bonus is the “lite” version of Matt Giaro’s $397 course Subscribers From Scratch. It will show you how Matt grew his email list, with high-quality subscribers who paid for themselves, via little newsletter ads.

I’ve tried this strategy myself in the past, and it worked great for me. I got hundreds of new subscribers, and most often they paid for themselves on day zero.

So if you are sick of social media as a means of growing your list, or if you never wanted to get on social media to start with, then Matt’s course can show you a real alternative.

That said, this newsletter ad approach has its own downsides as well.

Like all other means of growing your list, it will require some work to set up.

Like all other means of growing your list, it will require some work to keep going.

And unlike many other means of growing your list, say Facebook ads or even social media, newsletter ads won’t ever get you tens of thousands or hundreds of thousands of subscribers.

But if you want to get a few dozen or a few hundred new subscribers at a time, and you want to get subscribers who actually read your stuff and buy your offers, then newsletter ads can be a good option.

And Matt’s course will show you how to do it.

Again, you get it as a free bonus if you get Simple Money Emails by the deadline, tomorrow, Saturday, at 12 midnight PST. Here’s the link:

https://bejakovic.com/sme/​​

P.S. ​​If you bought Simple Money Emails previously, this offer applies to you as well. So does the deadline.

​​You should have gotten an email from me with instructions on how to claim Matt’s Subscribers From Scratch Lite. If you didn’t get the email, then write me and I will sort it out.

Affluent quests

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This morning. Coaching call.

The guy I’m coaching writes a daily email. Makes a lot of money. Has had two or three successful careers before turning to online marketing.

As an aside, today he mentioned an email that he sent to his list last week. It was about his own imposter syndrome.

Admitting to imposter syndrome wasn’t any kind of pandering or fake vulnerability.

He genuinely felt doubts when a new client, much more successful than him and with a much bigger business than his own, came to him for advice and guidance, and offered to pay him multiple thousands of dollars per month for it, for a six month engagement.

“That email got a lot of response,” my coaching student said.

I’m not surprised. And I imagine that the people who replied to him were his best prospects.

After all, the most highly qualified, highly credentialed people are the ones to most acutely feel a mismatch between their public image — success and achievement — and the inner reality — doubts, confusion, time needed to figure it out.

This includes even the top achievers, the ones who repeatedly get results.

Marketing tip:

In his No B.S Marketing To The Affluent book, direct marketing legend Dan Kennedy says the affluent are on a search, a life and lifestyle quest.

Dan gives five dimensions to this quest. But most of all, says Dan, the affluent are on a quest for competence.

So keep that in mind if you’re trying to sell to the upper end of your market. The high achievers. The Mavericks, rather than the Gooses of your audience.

As for me:

Maybe you’d like to work with me one-on-one?

Next week, I’m wrapping up coaching with the high-achiever above.

​​Right at the start of our work together, I told him that he didn’t need more than a month of my feedback and time. After all, his emails were already fun and interesting. His copy was dialed in. And he was making lots and lots of sales.

And yet, he still wanted to get my feedback on his copy, because he wanted to get better at what he’s doing, and to learn something new. About that, he told me this morning:

“It’s been amazing. I’ve learned a lot. I’ve had sales. Mostly little tips and tricks that I opted in for, so I feel fulfilled.”

I don’t do a lot of one-on-one coaching.

​​After next week, it will either be zero people, or one person, depending if I find somebody who is a good fit.

​​In case you’re interested, hit reply, and we can talk.