Mental Shortcuts

Why I ignored your social proof

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I remember an email once in which marketer Ben Settle wrote,

“Ignore social proof when buying.”

I reckon that was a sweetly pointless message, since in his very next email, Ben sent a testimonial to convince people to buy his offer.

Yesterday, I sent out an email with a job posting for a content writer. I got lots of responses, and witnessed lots of selling strategies and offers.

As I read through these applications, I floated up and above my own body, and observed my own reactions. Here’s one surprising revelation from that out-of-body experience:

A few people sent me testimonials for themselves or their work, or fancier still, they included a link to testimonials on their site.

I just frowned at this. “What good are testimonials to me?” I said. “I know exactly what I’m looking for, and either I see it here in the application, or I don’t.”

I thought about this afterwards.

It’s a rare situation when we know exactly what we want.

Most of the time, we are vague on what we want, how that should look, and even why we want it. So we ping the environment for clues. That’s why social proof is so good in so many situations.

Yes, like my job listing yesterday shows, there are situations when it makes no sense to provide social proof, and where it might even work against you. But such situations are vanishingly rare.

​​It probably doesn’t make much sense to worry about it, not unless you’re applying for a job where the customer or client hyper-clearly spells out what he is looking for.

So my only advice today is to flip the above story inside out, and to repeat what Ben Settle said:

Ignore social proof when buying.

​​Instead, make up your own mind.

And if you do ever read a testimonial or endorsement, treat it for what it is — somebody leaning over to you at the roulette table and whispering in your ear, “I suggest betting on red. It worked for me last week and I won a bunch o’ boodle.”

​​It might be sound advice… but only if you’re playing with money you can afford to lose.

That’s my public service announcement for today. Tomorrow, like Ben did a while back, I’ll probably send you a testimonial, one to sell my Copy Riddles course.

But that’s tomorrow. Today, I’ll just point out that there are lots of very clear and very good reasons you might want to join Copy Riddles even if this were the first time I were offering this training, even if it had zero social proof, and in fact even if you knew little to nothing about me personally.

All those reasons are spelled out on the first two and a half pages of the Copy Riddles sales letter. If you’d like to read that so you can make up your own mind, here’s the link:

https://bejakovic.com/cr/

A VERY busy man writes me a note

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Last week, I got an email with the subject line, “A note from a VERY busy man.”

“Oh God,” I thought.

Before I clicked to open the email, I saw that the very busy man’s name is Tom O’Donnell. I looked Tom up.

​​It turns out he is a business consultant, a specialist in negotiation, a polyglot (Serbo-Croatian, Vietnamese, Turkish), and a former event manager involved in “producing events for people such as the Queen of Norway, the Princess of Sweden, Arthur Miller, the Dalai Lama, three Presidents of the United States, four Vice Presidents and others.”

“All right,” I said. “So maybe Tom really is VERY busy. Then why is he writing to me?”

Here’s Tom’s note:

===

It is possible that you do not actually know me although I am a subscriber to your newsletter. I am a VERY busy man who is frequently too busy to slow WAY down and listen to outside ideas and take counsel from others (to my regret) but one exception I have made is to purchase every thing you offer and I have sat here today and realized how valuable all of it is to me (I can’t speak for others.).

I had been trying to learn copywriting as a way to increase my ability to sell and influence others so I had discovered your riddles course and enjoyed it, then the daily newsletter, then the MVE, then the postcards, and today I purchased the Amazon book and subscribed to the bookclub and I have been sitting here in Minnesota, USA as you sit and work in Spain and I wanted to thank you for the work and effort.

Your material and the people you recommend (like Ben Settle) are becoming my approach to how I conduct my life. I am 76 years old and have had some fine coaches and models but discovering you was truly mind-changing. Please keep it up. As you once wrote about Ben Settle (let me paraphrase) “Ben Settle is an acquired taste.” In you, I have discovered what I need. Thanks and PLEASE keep it up.

Tom ODonnell

p.s. Use this any way you choose.

===

I am choosing to use Tom’s very flattering note by featuring it in this email, with gratitude.

But you might wonder whether there’s any point you can possibly take from this email besides the fact that I am a swell guy, at least according to Tom.

There is a point you can take away. In fact, this email is a illustration of an important technique I had spotted last year, and started practicing since.

This technique I believe is very valuable — perhaps VERY valuable. From what I see, it’s also very underused.

In case you are interested, you can see this technique explained and described below in an email I wrote last year.

By the way, I often cringe when I read my old emails, but this particular one happens to be a favorite. In case that’s got you curious:

https://bejakovic.com/send-me-your-praise-and-admiration/

I failed in my quest for the gift of the gab

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Yesterday I tried to win the gift of the gab. I didn’t manage it.

What surprised me was that I found I had really hoped for it. I was almost desperate to get it.

Background:

I’ve been vacationing in Ireland for a week. Yesterday was the last full day. It was supposed to be the climax — going to Blarney Castle outside Cork, to kiss the Blarney Stone.

Legend says that anyone who kisses the stone will be blessed with the “gift of the gab” — the skill of talk, palaver, flattery, “the ability to deceive without offending.”

But the kissing didn’t happen for me. The line to kiss the stone was impossibly long, down the stairs, out the castle, into the gardens.

My friend Sam and I had spent too much time idling around the Blarney Castle grounds, inspecting and enjoying the fern garden, the bee observatory, the lake with the gold treasure at the bottom of it, the horse paddock with no horses, the impressive botanical garden, the wish-granting magic stairs.

What a waste of time.

Because the line for the actual castle was building up in the meantime, putting a bigger and bigger barrier between me and the gift of the gab.

My point:

We all want something external, outside ourselves, a talisman, a magic spell, a divine approval, something to believe in as cause and guarantee for our success, and as a motivator to action.

Regarding my failed quest for the gift of the gab:

The last time I was in Ireland, 10+ years ago, was because I was competing at the European University Debate Championships, even though I had only taken up debating months earlier.

In the decade since, I met two of my long-term girlfriends — relationships that lasted multiple years — when I ran up to an unfamiliar girl on the street and started gabbin’ away.

And today, I have this gabbin’ email newsletter, which is read regularly by some thousands of people, and which provides me everything I ever wanted in life, at least as far as business goes.

Meaning, I shouldn’t really be desperate for a magic stone to grant me the ability to chat, chatter, and use words to connect with people.

And yet, yesterday I found myself scheming to get back to Cork at the very next opportunity, book a hotel near the Blarney Castle, and be the first person in line in the morning to kiss the stone and get that magic gift of the gab.

So I’m writing this email to tell myself as much as to tell you that power and responsibility aren’t in the Blarney Stone or really anywhere else you need to travel to. As Tolstoy wrote, the Kingdom of God is within you.

It can be valuable to remember that.

On the flip side, there’s no denying that something external to believe in will sell, and will sell big. It’s the allure of a new mechanism, as copywriters like to call it.

But let’s get off the ethereal plane and descend to a more mercenary plane:

Specifically, the plane of my Most Valuable Email course.

I’ve made sure that course contains a mysterious and magical mechanism, the “Most Valuable Email trick.” It’s a big part of the reason why many people have bought this course.

But as I make clear on the MVE sales page, what’s really most valuable is the process of applying this Most Valuable Email trick to yourself, which makes you a better marketer and copywriter every day, and which as a side-effect produces interesting and influential and even sellable content.

Or in the words of Spanish A-list copywriter Rafa Casas, who bought MVE right when I put it out:

===

Thanks for the course. It’s true that it can be read in an hour, but it needs more resting time and practice to get the full potential out of it. Which is a lot.

===

So if you want to develop and nurture and even cherish the gift of the gab that’s already in you, and learn to sell daily without offending, here’s the full info on Most Valuable Email:

https://bejakovic.com/mve/

I got burned by a deadline, don’t let it happen to you

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This past Tuesday I got an email with the subject line,

“We’re funding your newsletter growth”

The body of the email explained that Beehiiv, the Substack competitor I use for my new health newsletter, was offering to match any money I might put into its Beehiiv Boosts service, up to $2,500.

Boosts are basically a coregistration service for various Beehiiv newsletters – you subscribe to one newsletter, you immediately get a bunch more paid recommendations you can subscribe to with just one click.

I had already used Boosts before. I knew it worked fine and delivered quality subscribers.

So taking advantage of this new “deposit matching” offer to the max was a no brainer. I understood fully that it translated into 1,000-1,250 extra subscribers for free.

To seal the deal, later in the day I got an email from my friend Will Ward. Will wrote:

===

Hey you are using beehiv for your [health] newsletter right? This seems like a pretty good offer. Am considering switching over to max out the matching.

Are you on the $99 / month plan?

===

I smiled and nodded to myself with satisfaction. I’m all over it already, Will.

The next day, Wednesday, I went to check the deadline for this matching offer — by when do I have to deposit the money to get Beehiiv to match my deposit?

My eyes got wide, then shot forward out of my skull, and snapped back into their sockets.

It turned out the deadline had already passed. The offer was only good until end of day, Tuesday. I hadn’t noticed this in the one and only email about the offer.

As that realization sank in, that self-satisfied smile left my face.

“Well,” I said to myself, “I never really wanted this offer anyhow.”

I even meant it in that moment. Of course, it wasn’t true. It was just my brain trying to cover up a screw-up with a tolerable emotion rather than anger or frustration.

The fact is, I got burned by the deadline. But it doesn’t have to happen to you.

Because three hours still remain before I will retire my Most Valuable Postcard #2, at 8:31pm CET tonight.

The reason why I’m retiring this offer, in case you’re curious:

As the name of it suggests, MVP #2 is really just the remains of my short-lived subscription offer, the Most Valuable Postcard, which I ran last summer.

MVP #2 should be a standalone course, with clearer positioning, with its own sexy name, with a bit more bulk, and with an extra zero or two in the price.

So I will retire it. Maybe I will bring the content back in the future, changed slightly and priced much higher.

But if you would like to get it before it disappears, at the current very affordable price, you can buy it today, of your own choosing, at the link below:

https://bejakovic.com/mvp2/

How to seek out testimonials

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Yesterday I held a coaching call with a coaching client. At the end of it I asked if he had any last questions for me. He did:

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Do you do anything to seek out testimonials? Because I don’t feel I’ve gotten anything since I’ve purchased your course that enticed me to do it. But maybe I might have missed it. I feel I don’t do a great job of it. I have one follow-up email for people who purchased my [course] a week later and another one for [his other course].

===

Great question.

Testimonials are super important, both for possible future buyers and for that person who just bought — it makes it more likely they appreciate what they just bought, and get value from it, and stick around.

Beyond that, testimonials are super important for you, the person who created the course — or at least they are for me.

Making a sale is nice, I won’t lie.

​​But hearing that somebody actually appreciates your work (as I’ve had happen lots of times) or genuinely had a life-changing experience due to it (as I’ve had happen on a few occasions) makes you feel good about what you do… makes you more likely to stick with it for long term… makes you more likely to put in extra effort with the next product you launch, because you realize what can be at stake.

So how do you seek out testimonials to benefit your present customers, your future customers, and yourself?

Here are three different strategies, ranked in terms of how effective they’ve been for me:

One, like my coaching client said, is an automated followup process. It’s better than nothing, but I’ve found it pretty weak in general.

I had a followup email for my Copy Riddles course back when it was delivered as a “live” course that went out one email a day. After the complete batch of course emails had gone out, I would let a couple days pass, then send out an extra “what feedback do you have for me” email.

​​I did get a few testimonials that way, but it was nothing to write to a motel, hotel, or houseboat about, and certainly not to home.

The second strategy I’ve used is a request for a testimonial inside the product itself. I usually end my courses with a little signoff. Here’s how I end my Most Valuable Email course:

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We’ve reached the end of this course. I want to say thanks once again for your trust in me, and for getting this course. And I’d like to commend you for making it to the end — most people never do that.

I hope you will apply this Most Valuable Trick for yourself, because it really has been that valuable to me, without any hyperbole. And it can be the same for you. If you do apply it — when you do apply it — write in and let me know the results. I’d love to know.

Good luck, and I hope to hear from you soon.

===

I have had a fair number of people finish courses and write in with feedback after I prompted it like this. Perhaps it’s a better moment than when a followup email arrives — the end of a course is an emotional high, at least if the course is good.

But the third and most effective way I’ve sought out testimonials is simply engagement, as in:

1. Writing engaging emails (the recent “Even numbers for the dead” email drew a lot of replies, including some that were effectively testimonials)

2. Using engagement bait (as I do often, see my “Magic boxes” email from a few days ago for that)

3. Actually engaging directly with readers, in some limited but real way

And of course, when people give you testimonials, you want to encourage more such behavior. That means you feature the testimonial not just on your sales page, but in your emails. Name the person. Say you appreciate what they’ve done for you. And mean it.

Let me give you an example:

A few days ago, out of the blue, I got an email from a new subscriber, Pete Reginella.

​​Pete had bought my 10 Commandments book on Amazon without being previously on my list. He signed up to my list to get the little-known, apocryphal 11th Commandment. He read the welcome email which delivers the bonus, which starts out like this:

“First off, thanks for reading my 10 Commandments book all the way to the end. I’d love to hear what you thought of it, particularly if you thought it was wonderful. Just hit reply and let me know.”

Pete did write in, and I’m grateful to him for it. Here’s what he had to say:

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Hey John,

I’ve read lots of copywriting books in my short time as a copywriter and I must say…

Yours was actually the only one I couldn’t stop reading.

I actually read it all in one sitting.

It was very easy to consume and well written.

===

So that’s a short how-to course on seeking out testimonials.

As for a short how-to course on the supreme element of your copy to worship above all others…

… ​​​and a short how to course on getting everything you want in life, at least the material stuff…

… ​​and a short how-to course on making your copy easy to consume…

… ​​for all that and more, check out my 10 Commandments book:

https://bejakovic.com/10commandments

One big proof element

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I read a story this morning about Tim Meeks, the inventor of the harpejji.

The harpejji is a new instrument, one of only a few new instruments invented in 21st century to actually take off. It’s a combination of a piano and an electric guitar. It sells for $6,399 a piece, and Meeks sold more than $1 million worth of them last year.

That’s where we are today. Here’s how we got to where we are:

Meeks invented the harpejji in 2007. He made videos of himself playing the thing. He showed it off at music festivals. He had a few other harpejji enthusiasts play it and hype it up for him.

Sales. Were. Meager.

And then one day, Meeks was at a trade show in Anaheim, CA. Somebody tapped him on the shoulder.

“Hey, can you teach me how to play this thing?”

Meeks stared for a moment and then snapped out of his trance. “Sure,” he said. “Sure! Of course! I’d love to!”

It was Stevie Wonder who was asking.

Stevie Wonder loved the harpejji. He bought one immediately. He has since performed a bunch with it in public.

And here we are today. Point being:

One big proof element can be worth 100 small or middle-sized proof elements.

In fact, entire sales promotions, and even entire businesses, have been built on the back of one big proof element.

So if you’re smart, you will work to get yourself such a big proof element, or maybe even to bake it in to your offer when you create it.

But on to business. I have my Most Valuable Email course to sell. And odds are, you haven’t bought it yet, because only about 5.1% of my list has bought to date.

I’ve shared lots of proof elements for MVE so far:

My own results, tangible successes, and intangible benefits resulting from applying the MVE trick…

The reason why of the thing, which I hint at publicly and explain in detail inside the course…

The testimonials and endorsements and even money-making case studies from many satisfied customers.

The fact is though, none of this qualifies as the One Big Proof Element.

So let me tell you that feared negotiating coach Jim Camp used the Most Valuable Email trick on the very first page of his legendary book Start With No.

This book has formed and influenced other influential people, like email marketer Sen Settle… business coach Travis Sago… and FBI negotiator Chris Voss.

Did all these influential folks find Start With No influential because of the ideas inside?

Yes, but — the presentation was also immensely important. In fact, in the case of somebody like Camp, the presentation and the ideas were really an indistinguishable blend.

If you’re a Jim Camp fan, it will be obvious to you how Camp is using the MVE trick in Start With No once you know what this trick is.

And whether or not are a Camp fan, if you would like to have similar influence on your readers, particularly the influential ones among them, then Most Valuable Email might be your ticket. Here’s where to buy it:

https://bejakovic.com/mve/

Sympathy for the deadline

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Please allow me to introduce you to someone:

She’s a woman of great beauty and fame.

She’s been around for a long long year, and stole many a man’s chance at happiness, wealth, and even life.

She was there on the bridge of the Titanic, smiling sadly while the warnings of oncoming icebergs, which had long reached the radio operators on the ship, failed to catch the captain’s attention.

She was in the royal palace in Belgrade in the summer of 1914, watching with glee as the crown prince pulled at his hair and yelled “I can’t make up my mind!” and the clock ticked down on the ultimatum from the furious and threatening Austrians.

She stuck around Moscow in late October of 1812, wearing a great big fur, as Napoleon kept waiting and waiting in the abandoned city for a peace offer that never came, while the days flew away, the food supplies dwindled, and the temperature dropped below freezing.

Perhaps you’ve guessed this beautiful woman’s name. But even if not, she’s pleased to meet you.

And now:
​
If you’d like to sign up for my 9 Deadly Email Sins training, the last moment to do so is just three short hours from now, at 8:31pm CET/2:31pm EST/11:31am PST.

After that I will close the cart down, and no amount of screaming, pleading, or clawing on the doors will make it open up again.

This is the last email I will send before then. To get in while there’s still time:

https://bejakovic.com/sme-classified-ty/

I challenge you to figure out what’s really going on in this email

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I wrote up the following email in a deliberate way.

If you can figure out what I did, and do the same regularly, it’s likely to be very valuable for you.

​​I challenge you to try and figure it out:

This past Sunday, I did my Simple Money Emails giveaway via Josh Spector’s newsletter. I also opened up the paid and related 9 Deadly Email Sins presentation for sign up.

One of first people to take me up on both offers was Dr. Stuart Marmorstein.

Stuart is the founder and developer of the Assisted Self Alignment Protocol™. He teaches Applied Kinesiology/Muscle Testing classes to people with doctorates in various healing arts. He also runs a thriving chiropractic business in Houston, and he writes a newsletter to his patients both to keep in touch and to keep future business flowing.

And right after deciding to buy a ticket for the 9 Deadly Email Sins presentation, Stuart wrote me to say:

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Thank you again for your generous offers. I took you up on the free ones AND the paid one that will help you recoup your ad spend and keep me from wasting mine later!

I’m not sure when your class is next Monday (I’m still currently in Central Time, U.S. and dreaming of being in Portugal). If the timing is right, I’ll be in the class live, otherwise I’ll catch you on the replay. I always get value from anything you write.

===

You might think the point of this email is Stuart’s nice endorsement of me, and showing off his vote of confidence for the upcoming 9 Deadly Email Sins presentation.

And it absolutely is that. But there’s also something more going on in this email.

​​I’m also previewing some of the content I will cover in that 9 Deadly Email Sins presentation, specifically in Sin #7.

​​Because, like I promised you at the start, this email you’re reading does something specific and deliberate.

You might think it’s using the hypnotic word “try” above in my challenge.

But that’s not what I have in mind. ​​

You might think it’s just shameless teasing.

But that ain’t it either.

Maybe what I’m doing is obvious. Maybe it’s not.

​​Either way, it’s something I frequently see business owners, marketers, and professional copywriter not doing in their own emails, even though it’s directly tied to making sales more regularly, more easily, with fewer questions or objections about price, content, exceptions etc.

If you want to find out what I have in mind, then the deadline to sign up for 9 Deadly Email Sins is just two days from now, Sunday Aug 6, 2023 at 8:31pm.

The presentation will happen live, next Monday, Aug 7, at 8pm CET (Barcelona). That’s 7pm if you’re in Portugal, or dreaming of it… 2pm EST (New York)… and 11am PST (LA).

Some time after this 9 Deadly Email Sins presentation is over, I will bundle it up with Simple Money Emails, and sell it for $197, almost double what it costs now.

So if you want to keep yourself from pointlessly wasting your ad spend as well as your education budget… and if you want to confirm to yourself that you bested my challenge and figured out what I did deliberately in this email… then here’s where to get your ticket in time:

https://bejakovic.com/sme-classified-ty/

Emily tried to warn me, but I wouldn’t listen

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Last Monday, Josh Spector’s assistant Emily sent me an email with an alarmist subject line:

“TIMELY: For The Interested Classified Ad Copy Needed”

I was annoyed Emily was pushing me for the ad copy, since there was still a week to go. But I wrote it up and sent it over, along with the link I wanted the ad to go to.

A message immediately shot back. Emily again:

“Thanks for sending your copy and link over. Unfortunately, I’m getting an error message when I click on your link:” — and then a screenshot of an error page on my site.

I rolled my eyes at Emily’s pickiness. Of course it takes you to an error page — I’m still working on it, it’s in draft status!

I took a deep breath and collected myself. I politely replied to Emily and explained the situation. The landing page was still under development. “I will have it ready by the time the ad runs,” I said at the end.

(Cue ominous music. Clouds gather on the horizon, and a sudden gust of cold wind blows the window open in my office, scattering papers everywhere.)

Fast forward to yesterday.

In the eleventh hour before my ad in Josh Spector’s newsletter, I finished all the stuff I needed for it, including that landing page.

I could finally take a break. I decided to set work aside completely for the rest of the day.

I was in the mountains with friends yesterday, so we went for a walk. We had lunch. I packed, and got ready for five-hour ride from the Pyrenees back to Barcelona.

(The dark clouds on the horizon have fully built up now, and they flash with lightning every few seconds. Ominous music swells to unbearably tense levels.)

It was almost time to get in the car and drive home. But even though I’d decided to ignore any work-related stuff for the rest of the day, my resolve broke down.

I impulsively checked my email.

It had been about a half hour since the ad in Josh’s newsletter went out — plenty of time for a bunch of new people to get on my list.

I opened my inbox. But instead of dozens or hundreds of “new subscriber” notifications, I saw…

“Aww dude, clicked that FTI link and it leads to an error page 😳“

“John, I took your offer on Josh’s newsletter but the link is throwing an error.”

“Just tried to get the course. It says that I dont have access to the page”

… plus a dozen or more such messages from existing subscribers, who I’d routed to Josh’s newsletter to get a free copy of my new course via the classified ad.

There’s no knowing how many potential new subscribers, who weren’t yet on my list, clicked on the ad and were taken to the wrong page, with no chance to opt in.

In my daily email yesterday, I jokingly predicted crippling electrical storms or perhaps a meteorite strike to sink my ad in Josh’s newsletter.

But I didn’t account for the real danger:

My own mule-like ability to run a $350 classified ad and genuinely include a wrong link inside of it, which is indeed what happened.

Emily tried to warn me. But I wouldn’t listen.

I double-checked my own link when I submitted the ad.

​​I checked it again when Emily told me it was taking her to the wrong page.

The link was wrong both times, and yet I hypnotized myself into believing it wasn’t.

What’s more, when I clicked on the link myself to test it, it took me to the wrong page. I saw that, but I told myself it was was a website caching issue. “No problem here. It will be ready in time!”

Conclusion:

Too blind… too self-assured… too ready to rationalize away any conflicting evidence.

(Finally, violent storm over, the clouds break. A single ray of sunlight shines through to the soaked and ravaged countryside.)

Almost miraculously, my colossal mistake turned out to be salvageable.

It took me all of two seconds to create a website redirect from the wrong page to the right page. Anybody who clicked on the ad after that would now be taken to the right landing page.

Sure enough, people immediately started signing up for the free course I am giving away via the ad.

And some also signed up for the paid upsell I am offering, 9 Deadly Email Sins. One person who signed up was Shawn Cartwright, the owner of TCCII, an online martial arts academy. Shawn wrote to say:

===

Killer subject line and nice flex on the Pyrenees…

Also, killer offer… and something of real value to the business owners like me who love the idea of being copywriting experts but would rather create their products than perfect a sales page or email.

===

Here’s why this 9 Deadly Sins training could be of real value to business owners like Shawn:​​​​

It’s the email equivalent of Emily writing to me and saying, “Uhhh, your link doesn’t work. Do you want to double check that?”

Over the past year, I’ve coached, taught, and consulted a few dozen business owners, course creators, coaches, marketers, and copywriters on their email marketing and email copy.

I’ve found that my feedback keeps coming back to 9 persistent mistakes. All 9 of these mistakes are easy and quick to fix. And yet they are widespread, costing people sales day after day.

Perhaps you’re sure that you could never write emails which blatantly violate the laws of good sense and effective salesmanship.

You’re probably right. You are probably not as ready to hypnotize yourself as I am… to dismiss conflicting evidence like I did… or to be over-confident that what you’re doing right now is just perfect, with zero chance of being improved.

​​But isn’t it worth finding out what these most common 9 Deadly Email Sins are, to be 100% sure you yourself are not falling prey to them?

In case that’s got you wondering, here are the full details of this training, which will happen live, next Monday, August 7:

https://bejakovic.com/sme-classified-ty/

The world’s most handsome email marketer gives me some unsolicited advice

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Two days ago, I started promoting Steve Raju’s ClientRaker training, about getting richer, nicer, classier clients using AI and LinkedIn.

Reader Fotis Chatz, who writes for Ning Li and positions himself as the “World’s Most Handsome Email Marketer” on LinkedIn, bought ClientRaker yesterday.

​​But being excessively handsome is not enough for Fotis. So he wrote in to give me some unsolicited advice about my launch:

===

Just bought it.

Your story about him using A.I. is what “got” me. I’m already using FB with a lil bit of success, curious to see what I can do on Linkedin.

Btw, have you considered creating a bonus specifically for this offer? We did it a lot when I was working with Igor (Kheifets). We’d promote an affiliate offer and either give a product of ours that would cover something missing from the offer, or create something from scratch. Great way to make way more sales and win some affiliate leaderboards.

===

What Fotis wrote might be unsolicited advice but it’s welcome advice — because I happen to agree 100%. I’m all for creating valuable bonuses, whether for my own offers or for affiliate offers.

I didn’t do it in this case because 1) I’m swamped with other work and 2) because I believe ClientRaker is so attractive that it will sell on its own.

That said, I might create a bonus in the future if Steve ever offers ClientRaker again and if I promote it again. I’ve had several ideas for what I could do, including a training based on the Authority Audits I’ve been doing this week, or another on how to feel comfortable asking for more money.

If that stirs you a bit, I can guarantee you this:

Every time I’ve offered a bonus for an offer, I made sure to also send it to everyone who bought that offer before I did the bonus.

I want to make it a brain-dead simple certainty in your mind that won’t ever be harmed by taking me up on any of my offer early. But you can certainly be harmed by taking me up on an offer late.

In the current situation, if you wait to take me up on this offer, you can miss the current launch window. You may scoff — but life has a way of getting in the way.

And if life does do that, it might mean you won’t be able to get ClientRaker ever — there’s no guarantee Steve will offer it again since he also has lots of things going on and doesn’t need this extra bit of money.

Or you might have to pay more. Because if Steve does run ClientRaker again, I will use all my persuasive skill to get him to double or triple the price.

And most importantly, you will miss out on any new clients you could very conceivably get just by following the simple, paint-by-number instructions Steve lays out inside this training.

If you actually do what Steve tells you to do, and you win yourself a new client or two in the next month that you wouldn’t have otherwise, that can legitimately be worth thousands or tens of thousands of dollars to you — depending on who you work with and what you deliver.

Point being, if you’re considering ClientRaker, it can make sense to get it now rather than wait. The following page has the full details if you want some help making that decision:

https://bejakovic.com/clientraker