Mental Shortcuts

PSA: Beware the anti-launxxers

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This morning at 9am Barcelona time, I wrapped up the Prospective Profit Pricing event for Daily Email Habit.

Since I rolled out Daily Email Habit some 6 weeks ago and only sold it via regular daily emails since, this PPP event served as a kind of launch.

The event lasted for two days and four emails.

62 new people ended up signing up to Daily Email Habit as a result of those four emails.

Considering how small my list is, and the fact that I have been promoting Daily Email Habit pretty much every day for the past 6 weeks, and that I thought demand was near tapped out (there were days in the past weeks when I made 0 sales), I gotta say I’m pleased with how this turned out.

And now, public service announcement #1:

I’ve been seeing a new crop of online marketers who are positioning themselves as anti-launch.

Their spiel is no deadlines, no scarcity, no urgency — “no manipulation!” Just put your offer out there every day, and eventually everyone who is right for it will buy.

I’m not sure if this is just positioning themselves in a contrary way. Or maybe they’re catering to people who have been exhausted by massive affiliate-based PLF-style launches that have to be run every three months in order to generate any income, with a few lonely crickets chirping in the meantime.

In any case, beware their anti-launch propaganda.

It’s ironic, because those same anti-launxxers run plenty of offers with scarcity and urgency baked in — effectively launches, or email promos at least.

But what if they didn’t?

Their core message is still terrible advice if you ask me.

Launches and daily emails are like heads and tails — two sides of a gold krugerand that you can drop into your piggy bank.

Daily emails build desire for what you sell, and overcome objections. Launches, or promos, or whatever you want to call them, give people an undeniable reason to act NOW.

And as for manipulation?

I side with screenwriter Aaron Sorkin, who said that the only bad manipulation is manipulation that’s obvious.

The fact is, not a single person wrote me during this “launch” to complain about my manipulative deadline and manipulative disappearing bonus. If anything, I got a lot of people who wrote me to tell me they are excited to get started, and that this was the push they needed.

End of public service announcement #1.

Begin public service announcement #2:

I’d like to turn your attention to something free, new, and frankly AMA~ING.

I will write a full email about it tomorrow.

But if you are at all interested in copywriting, you MUST MUST MUST click through below.

Do you ever hear me using such over-the-top and positive language?

You don’t, because it’s almost never warranted, and in fact it usually works against you, by letting people down when they finally see your offer.

Well, not today. If you are into copywriting, you have to click through, and in fact, you have to sign up for what’s waiting for you here:

https://bejakovic.com/back-in-town

Last chance to gamble before the Daily Email Habit price increase

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Here’s a curious story about looming deadlines:

In the early days of FedEx, founder and CEO Fred Smith took the company’s last $5k and went to Vegas.

FedEx had a fuel bill of $25k. That last $5k wouldn’t be enough to cover it anyhow.

So Smith went to Vegas and played blackjack. He gambled and won $27k. That was enough to cover the fuel bill.

FedEx had survived for another week. And then it survived another week. Eventually, it turned into something big.

Now let me ask you:

Will you gamble $20 on a month of Daily Email Habit?

Will-ye or nill-ye, the price of Daily Email Habit is going up tonight, from $20/month to $30/month, at 12 midnight PST, just three hours from now.

This is the last email I will send before the fateful price increase.

As a reminder, Daily Email Habit is my service to help you start and stick with consistent daily emailing.

Here’s what that means in real terms, from virtuoso-making guitar teacher René Kerkdyk, who subscribes to Daily Email Habit:

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Just a short raving review:

I just wrote my daily email in 10 minutes going from sheer panic about what to write to a finished email building my expertise and selling my stuff. Thank you, John!

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I have also created a members-only club, Daily Email House, for business owners and marketers who send more or less daily emails.

Until to-night at 12 midnight, Daily Email House is a free bonus in case you sign up to Daily Email Habit. After that, it will disappear as a free bonus, and rise from its ashes as a new, fiery, paid offer.

All that’s to say, maybe the sales page below is worth a look? And right now? Before the deadline sneaks up on you with its cold, sleep-inducing claws?

If you’d like my help writing your daily emails, tomorrow, and the day after, and then next week, until eventually your daily emailing turns into something big:

https://bejakovic.com/deh

David Ogilvy endorses the Daily Email Habit approach

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This morning I found myself reading “Quotations of David Ogilvy,” put out in 2023 by the Ogilvy agency, on the 75th anniversary of its founding.

Here’s a quote from Ogilvy that caught my eye:

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Dr. Gallup reports that if you say something which you don’t also illustrate, the viewer immediately forgets it. I conclude that if you don’t show it there is no point in saying it. Try running your commercial with the sound turned off; if it doesn’t tell without sound, it is useless.

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I’m sharing this with you for two reasons.

One is that it’s a useful reminder, even if you never write a TV commercial. Really, it comes down to effective communication. If you don’t illustrate, the reader will forget it. If you don’t show it, there’s no point in saying it.

Reason two is that I was lucky to have somehow learned that lesson early in my copywriting career. Somebody must have shown it to me, because I also remembered it over the years.

The basic idea above — illustrate, don’t just say — is the underlying idea of pretty much everything I’ve done in the marketing space.

It’s the underlying idea of my Copy Riddles program, and its try-and-compare method of learning to write copy, instead of just a bunch of “here’s how” instruction.

It’s the underlying idea of thousands of sales emails I’ve written, both for clients and for myself, and the way I teach others to do that inside my Simple Money Emails and Most Valuable Email programs.

And it’s the underlying idea of my Daily Email Habit service.

Because on most days — not all, but most — I don’t just send a daily prompt for to help you write your own daily email. I also use that prompt in my own daily email, to show and illustrate how it can be done.

About that, I got the following feedback from Chris Howes, who runs a successful music teaching memebrship, Creative Strings Academy. Chris subscribes to Daily Email Habit, and he had this to say:

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But more importantly, I now get TWO LESSONS from you every day. And I often learn as much or more from your regular daily free emails. Together, hand in hand, they feel like someone dropped off a shopping cart from Sams Club full of gifts at my front door and said here you go…

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As David Ogilvy said, “We sell — or else.”

I don’t know what the “else” is. I don’t want to find out.

So if you’d like to buy a month’s worth of daily email puzzles, in order to write your own daily emails, and to get additional inspiration and illustration from my daily emails, here’s where to go:

https://bejakovic.com/deh

Don’t read this before bed

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A gruesome and depressing email today. Read at your own risk:

Last night, of course right before bed, I saw a real-life clip online that I really didn’t need to see.

It showed a heartbroken mother wailing. She had just called 911 after she discovered some rotting human remains in her 19-year-old son’s closet.

The rest of the clip showed the police confronting the son.

He calmly and articulately admitted that, yes, that is a human head and a pair human hands in his closet, and yes, he did murder somebody with a knife. Asked why, he replied, “I always wanted to know what it would feel like.”

Of course, rather than closing my laptop at this point and going to drink some chamomile tea to maybe bleach this from my mind, I investigated this case further.

The murderer looks to be as close to pure evil as you can imagine. Cold, remorseless, shark-like.

He was arrested and then tried. His lawyers went with an insanity defense. It didn’t fly.

He was sentenced to life in prison without parole. The jury felt he was not insane, in the sense that he could clearly distinguish between right and wrong.

But if you see the guy confessing to the murder or talking about the details of it, it’s clear that something is not right in his head. He might not be insane in the legal sense, but he’s certainly not sane in the everyday sense.

If you would dig into the neural pathways, chemicals, bits and blobs of his brain, I bet you’d find they were different to what a normal person has. Maybe this guy was born deficient in some way, or something went wrong early in life, or wasn’t there when it should have been.

I feel like I’m digging myself into a hole with this email. It’s too late to stop now, so let me dig a bit deeper:

I don’t know if we have free will, or like I wrote a few weeks ago, “free won’t.”

But even though the murder case above is as clear of a black-and-white, good-vs-evil, open-and-shut case as you would ever not want to see right before bed, I personally still feel there’s probably much more to it for anybody who would take the trouble to look closer.

Does that mean that the guy is not guilty of murder?

Smart people, such as Stanford neuroscientist Robert Sapolsky, argue exactly this. Sapolsky says that assigning guilt doesn’t make sense when you actually look at what’s happening in the brain.

I personally don’t know.

One thing I do know is that my “shades of gray” way of looking at the world is a handicap, probably for my own happiness and certainly when it comes to influencing others. Because the more black-and-white you see things, the easier it makes it for others to identify with you, to fall in line with your views, to berserk on your behalf, as Ben Settle likes to say.

This black-and-white stuff also works if you write sales copy. (Yes, I have to somehow try to clamber out of that hole I’ve dug for myself.)

The more extreme, contrasted, polarized you make your claims, the more likely you are to draw attention to and to create desire for them.

This is something I go into much more detail in my Copy Riddles program. Copy Riddles gives you source material from info products of years past, and sales bullets from A-list copywriters who promoted those products, to drill this black-and-white stuff into your brain, such as it is.

In case you’d like to find out more, and maybe bleach this email from your mind:

https://bejakovic.com/cr

Glamourous and profitable #1 ranking in an impossible category

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In 1987, Hatton Gardens Hotel in Upton Saint Leonards won the inaugural Loo Of The Year award.

The Loo Of The Year is awarded each year to the best public toilet in the UK, based on criteria such as adequate flushing frequency, urinal privacy, overall cleanliness, lighting, lack of vandalism, and, best of all, a “wow factor.”

The Loo Of The Year awards were set up in 1987 by the communications director of a washroom service company.

That first year, only 50 guests attended, and awards were given in only two categories, hotels and restaurants.

There are now 63 categories, and over 300 guests attended the prestigious event and dinner last year.

Yesterday, I talked about the transformative effect that winning the race at Le Mans had on Jaguar, the car brand. To my mind, there are three key elements in something like winning a top-tier car race:

1. A ranking with a clear number 1

2. An incontestable result, a matter of performance, not popularity or opinion

3. An element of glamour

But even if you cannot get all three, two out of three can still be great for business.

Awards and arbitrary “Top 100” listings only offer #1 and #3, ranking + glamour. The results are definitely a matter of popularity or opinion, but so what?

I wrote an email back in 2019 about the impact that the World’s 50 Best Restaurants listing had on the restaurant and tourism industry.

As one extreme example, a Copenhagen restaurant named Noma already had 2 Michelin stars. Even so, they were struggling to fill tables.

After Noma randomly and unexpectedly came in at the top of the World’s 50 Best Restaurants, 100,000 people tried to book a table there in one day. Suddenly, generating business was no longer an issue.

As for Hatton Gardens Hotel:

At the next year’s event ceremony, in 1988, the manager of the Hatton Gardens said visits to his hotel had doubled since winning Loo Of The Year.

Such is the power of a #1 ranking + glamour, above and beyond a certification… or a gold star… or a label. (And yes, even toilets can apparently have glamour — at least glamour enough to double business.)

So create an award for your industry, or create rankings.

Or better yet, pay somebody else to create them, and to announce you the winner.

Put on a tuxedo or an evening gown, get your photo taken in front of one of those step-and-repeat banners, and watch what happens to your business.

And if you detest awards show, and if paying some rando to create a Top 50 ranking and put you at #1 turns you off, don’t worry.

Tomorrow I’ll tell you how to have success with only elements 2+3 off the list above.

Can you guess what example I’ll use?

I’ll give you a hint. It’s a man who built a massive, enduring career, out of nothing, to become the most famous entertainer of his age. And he did it with a series of incontestable challenges, dares, and contests, all of which featured an element of glamour.

While you ponder that, let me remind you that my Daily Email Habit has been voted #1 among the World’s Best 100 Email Prompt Services by a distinguished panel of email marketers, all of whom happen to subscribe to Daily Email Habit.

Here’s what one of the distinguished panelists, Australian copywriter Allan Johnson, had to say in casting his vote:

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This is a very useful service. I have always struggled to commit to daily writing (emails or not) and protecting the streak is now a priority, so thanks.

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If you’d like to find out what makes Daily Email Habit #1:

https://bejakovic.com/deh

When scarcity wears out, what then?

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I only have a half-dozen print books in my apartment. The print books I do have are there because I feel the book is simply so important that I want it around me, available even if the grid goes down, sitting there on the shelf, catching my attention from time to time, inviting me to pull it down and open it up and look inside once again.

One of these half-dozen books is the Robert Collier Letter Book.

If I were ever stranded on a desert island… if for some unlikely reason I wanted to get off and rejoin civilization… and if my only hope of rescue was to write an effective sales letter that I would mail to millions of homes around the country… then I’d want Collier’s book next to me under that palm tree.

Collier’s book has got everything — rattlesnakes, beheadings, genies in the lamp, war heroes, romance, adventure, silk stockings, wagons of coal, dinosaurs.

But let me get to the point of this email:

Collier at some point was selling an O. Henry book set by mail. He sold literally millions of copies of this book set, in a single year.

How?

Well, prices of paper, binding, and labor were increasing (it was during World War I). Collier’s sales letters all emphasized that future editions of the book would have to cost more, and people saw that it must be true. In fact, Collier found that his most effective headline was:

“Before The Price Goes Up!”

But when the price eventually did go up, sales of the O. Henry dropped to such low levels that it wasn’t profitable to mail out any more sales letter.

Testing out different copy produced no improvement.

What then?

Side note:

One trick I practice (I think I got it from John Carlton) is to stop when I come across a puzzle like this. Rather than reading on to find out the answer — and there is an answer — I ask myself, what would I do here?

If I were selling something, using scarcity language to knock in a bunch of golf balls that are close to the hole… what then?

Time to move on? Or time for a new product? Or for more leads? Or what?

Think about that for a moment. Really, try it, now.

And once you’re done…

Then read on to find out the answer, in Collier’s words:

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So we decided to try another kind of hurry-up, and the one we hit upon was: “Last Chance To Get Jack London free!” Mind you, we had been giving Jack London (or Oppenheim or the mystery and detective stories, or some other premium) for six years, and people had come to expect it. They had grown tired of hearing of raises in price, probably no longer believed further raises possible, but the threat of losing the premium was something different.

Strange as it may seem, putting in that one line changed the results over night. Back went the sales to the previous year’s figures. Ads pulled again. And circulars — how they pulled! For the second time we sold $1,000,000 worth of O. Henry books in a single year!

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Point being, when one kind of scarcity wears out, move on to another kind. From price… to free bonus… to a special limited edition… to an event at a given time, happening only once…

There are lots of aspects of an offer that can become scarce, that you can focus on. As one more example, take my Daily Email Habit service. I’ve repeatedly gotten variations of the following question about it:

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Looks so good, if I subscribe do I get access to the previous daily prompts from when you started this service?

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The answer is no, and to emphasize it, I even number the daily email “puzzles” that go out, much like daily Wordle puzzles are numbered. (Today’s daily email puzzle, based on which I’m writing this email, is #18.)

It seems reasonable to me to only give access to those “issues” of Daily Email Habit that go out while somebody is subscribed, much like with a magazine subscription.

I think this is a way to respect people who signed up earlier… it’s a motivation to sign up now, rather than later, and avoid missing out on any new puzzles… and in my mind, it assigns greater value to each puzzle that goes out — it makes each puzzle feel more unique. You either get it, or you don’t.

If you’d like to get tomorrow’s daily email puzzle (#19) before it flutters away, or to find out what Daily Email Habit is all about:

https://bejakovic.com/deh

Wickedful

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I like to go see movies without knowing anything about them other than they’re playing at my local movie theater. I don’t want to know the genre, the actors in it, the plot summary, the reviews.

“Let them surprise me,” I say with a magnanimate sweep of my hand, as I hand over my 7 euro at the box office.

And so this Wednesday, I went to see Wicked. I only knew it had something to do with the Wizard of Oz. But I was surprised to find it’s three hours long, and a musical of the kind I don’t like, and a heavy-handed morality play to boot.

I emerged from the theater several years older, no wiser, and looking desesperately for something, anything, a little shred from this ordeal that I could reclaim for my daily email.

And there was something.

In between all the unendful singing, Wicked also has bits of dialogue. And the dialogue regularly makes use of a little word-trick. Each time it happened, it put a smile on my face and lightened the heavy burden of watching this movie.

I won’t spell out exactly what this word-trick is. But perhaps you can guess? I’ve tried to use it myself numerious times in this email.

My point for today is that it makes sense to make up and use your own words, terms, slang, even if it’s nonsense, or silly. It lightens the burden of reading (or watching) otherwise valuable but dry material.

You might shrug at that. Perhaps it’s because you’ve heard this advice before. Perhaps it’s because you think it doesn’t apply to you, and the serious business you are engagified in.

So there’s a bigger and to me much more interesting point I want to share with you. But I will save it for my email tomorrow. It’s not that humor is important, though it is. It’s not that it can be done in every field, even if your field is accounting for mortuary offices.

Rather, the point I want to share with you is a surprising idea I heard recently in the crypto space, which applies much more broadly, to business and perhaps to life.

Maybe you think that’s a grand claim. I can only promise to pay it off tomorrow.

Meanwhile, if you would like to learn a different trick, one that can lighten the burden of reading AND writing daily emails, you might like the enfollowing:

https://bejakovic.com/mve

No response

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Here’s an idea that I’ve found to be true:

If you do a good job getting people to consume and digest your content all the way through, it’s much easier to get great testimonials, ones you can actually feature because they say something substantive, and because they have a real shot of converting others as well.

I bring this up because last night, a copywriter named Pete, who’s been on my list for a while and who has already bought a few of my previous offers, signed up for my 3rd Conversion training, all about consumption and digestion.

When I asked Pete why, and what he’s hoping to get from the training, he replied:

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Reason I joined is, because I’ve done a few workshops in the past few months that I’ve repurposed as content to sell.

Some people bought, but when I send emails to them to get feedback I get no response.

Which I’m assuming is because they haven’t gone through it.

If they thought it sucked, I’m certain I would hear about it. As negative people usually have something to say lol

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I’m not sure if people who think an offer sucked usually have something to say about it. I know I like to keep my mouth shut and just go elsewhere.

I’m not saying that’s what happened in Pete’s case, and there’s no reason to think so based on his message.

But I do know what I told you above:

If you do a good job getting people to consume and digest your content, it becomes much easier to get great testimonials, or at least feedback and response of some sort.

And as an example of that, I can tell you that last month, Pete bought my Most Valuable Emails and the stripped-down version of Simple Money Emails. When I wrote to him to deliver the courses, he replied:

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I stayed up last night to binge read everything in MVE…

And all I have to say is, you’re not charging enough, dude.

After going through Copy Riddles and now MVE, and I’ll likely do the same with SME…

Everything you sell is solid.

Always grateful when I see one of your emails roll in.

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Today, I’m not selling either Copy Riddles or MVE or SME, though of course if you’d like to give me money for those, you can.

Today, I’m simply trying to tell you it’s the last day to sign up for the 3rd Conversion training.

On the training, I will cover a small number of techniques, ones I’ve used and ones I’ve had used on me, to get people to actually go through your paid courses and ebooks and programs, ideally to the end.

I’m only charging $100 for this training. It’s probably not enough, but I’m doing it because frankly I want to organize this knowledge in my own head.

Doing it live, in front of an audience of people who are genuinely interested and can profit from it, is a good motivator for me.

In other words, money and sales are not main reason why I’m putting this training on.

That said, money and sales can be the main reason why you might want to join me on this training.

Everything in your business — from your ads to your emails to your sales pages (hello testimonials) — becomes much easier if people get value from what you deliver.

And in order for them to have any chance of getting value from what you deliver — beyond just the thrill of spending money on something — they have to consume and digest what you’re selling them.

The deadline to sign up for the 3rd Conversion training is tonight, Wednesday, at 12 midnight PST.

The training itself will happen on Zoom tomorrow, Thursday, at 8pm CET/2pm EST/11am PST. There will be a recording which I will send out after the call, though if you can make it live, you and I both are sure to benefit more from it.

If you’d like to get in before the doors close:

​https://bejakovic.com/3rd-conversion​

Last chance: Shangri-La mountain pass closing

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“Shangri-La, he called it. La is Tibetan for mountain pass.”

No, it’s not. I checked just now. The Tibetan word for mountain pass is something entirely different than “la.”

But Shangri-La is what James Hilton, the author of Lost Horizon, called his magical lamasery hidden away in the Himalayas, And a narrow and hidden mountain pass is how he explained that Shangri-La was practically impossible to find or reach — every century only a few wanderers managed to happen upon the place.

I’m telling you this because in a few short hours, at 12 midnight PST, the mountain pass to my Shangri-La MVE event will close. Once the pass gets buried under of mountain’s worth of snow and ice, there’s no saying when or if it will ever be passable again.

I won’t be writing any more emails before the deadline. So if you are interested in reaching the magical and carefree valley on the other side, it might make sense and make your way through the narrow and hidden mountain pass right now:

https://bejakovic.com/mve

And if you need a reminder of what this Shangri-La MVE offer is all about, before the clock strikes 12, here are the full details:

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I’m calling this offer the “Shangri La” MVE offer. And that’s because like Shangri La, the three parts of this offer only appear once every fifty years. Specifically:

1. I normally don’t offer a payment plan for Most Valuable Email. I did offer a payment plan for MVE once, as a joke, for one day only. Well, like Shangri La, the payment plan is back, and not as a joke.

You can get MVE for $99 today and then two more monthly payments of $99. This payment plan is there to make it psychologically easier to get started — in my experience, people take up payment plans not because they cannot afford to pay in full, but simply because it feels like a smaller commitment.

2. I am also offering a bonus, which I’m calling Shangri La Disappearing Secrets.

Over the past years, I have periodically sent out emails where I teased a secret, which I then turned into a disappearing, one-day bonuses for people who took me up on an offer before the deadline.

Inside this Shangri La Disappearing Secrets bonus, I have collected 12 emails that teased 12 secrets — and I have revealed the secrets themselves. These include:

* An email deliverability tip that is so valuable I decided not to share it publicly, but only with buyers of MVE. This tip is something that multiple people have told me I should turn into a standalone course or training — which I most probably will do one day.

* Stage Surprise Success. Step-by-step instructions for creating effective surprise in any kind of performance, whether thieving, magicking, comedy, drama, or simply writing for impact and influence. And no, it’s not just shocking people with something they weren’t expecting. In fact, it’s kind of the opposite of that.

* A daring idea to grow your list and build up your authority at the same time. I have not yet had the guts to put it into practice, even though I have lots of reasons to believe it would work great to build my own authority, and get me more high-quality leads than I’m getting now.

* A persuasion strategy used by con men, pick up artists, salesmen, even by legendary copywriters. I ran a little contest in an email to see if anybody could identify this strategy based on a scene from the movie The Sting. Out of 40+ people who tried to identify the strategy, only 2 got it right.

* An incredible free resource, filled with insightful and proven marketing and positioning advice. This resource comes from a man I’ve only written about once in this newsletter, but who has influenced my thinking about marketing and human psychology more deeply than I may let on — maybe more deeply than anybody else over the past few years.

* Magic Box calls-to-action. Use these if you don’t have a product or a service to sell yet, or if you only have a few bum offers, which your list has stopped responding to every day. Result of a “magic box” CTA when used by one of my coaching clients: the first hand-raiser ever for an under-construction $4k offer.

* A new way to apply the Most Valuable email trick, one I wasn’t comfortable doing until recently. Now that I’ve started using it, it’s gotten people paying more attention… leaning in more… even rereading my emails 3x… and reaching out to reopen dropped business conversations.

* Steven Pressfield (the author of the War of Art and the Legend of Bagger Vance) used to write scripts for porn movies. He once shared two porn storytelling rules. I’ll tell you what they are, and how smart marketers, maybe even me on occasion, use one of these rules in their own sales copy and marketing content.

* A list of 14 criteria of truthful stories. I’m not saying to get devious with this — but you could use these criteria to jelly up a made-up story and make it sound absolutely true. More respectably, you can use these criteria to take your true but fluffy story and make it sound 100% gripping and real.

* Why I drafted US patent application 16/573921 to get the U.S. Government to recognize my Most Valuable Email trick as novel, non-obvious, and having concrete, practical applications.

* Two methods for presenting a persuasive argument, as spelled out by Daniel Kahneman in his book Thinking, Fast and Slow. I illustrate these two methods with a little public debate that Daniel Throssell and I engaged in via our respective email newsletters. Daniel and I each adopted opposing methods, just as described by Kahneman.

* An infotainment secret I stole from Ben Settle. As far as I know, Ben doesn’t teach this secret in his books or newsletters — I found it by tracking Ben’s emails over a 14-day period and spotting Ben using it in 8 of those 14 emails. And no, I’m not talking about teasing, or telling a story, or stirring up conflict. This is something more fundamental, and more broadly useful, even beyond daily emails.

3. The Shangri La Library Of Rare And Priceless Ideas. 937 interesting ideas I’ve collected over the years from books, podcasts, newsletters, courses. Reach into this library to never again run out of ideas for your Most Valuable Emails.

So there you go. My Shangri La MVE offer:

A payment plan for Most Valuable Email that only appears twice in a century… 12 bonus persuasion secrets… and all the email ideas you will ever need.

This offer is good until tonight, Friday Oct 11, at 12 midnight PST.

If you’re at all interested, the time to act is now. That’s because of that simple certainty I wrote about yesterday — there won’t ever be a better time.

I won’t be running big promo events for Most Valuable Email, because it doesn’t fit my policy of treating previous customers with respect.

On the other hand, if you get MVE now, you will also be eligible for any future disappearing bonuses I might offer with it, or any other special offer or real I will make to new buyers also.

If you’d like to take me up on this Shangri La offer, before it disappears:

​https://bejakovic.com/mve/​

P.S. And yes, if you have already bought MVE, you also get the Shangri La Disappearing Secrets and the Shangri La Library Of Rare And Priceless Ideas. No need to write me for them. I’ll add them straight inside the MVE course area.

Spend all your time trying to sell out games

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Yesterday I watched a movie, Local Hero, which finished around 9:17pm my time, some 32 minutes after my daily email went out.

In those 32 minutes, I had 21 sales of the offer I introduced yesterday — “give me $10, and I’ll make you a ‘beta-tester’ for my new book.”

Since I only wanted 20 such beta-testers, I closed the shopping cart, and I updated the checkout link to point to a page that said “Thanks but this offer is now sold out.”

You might think it’s not much of an accomplishment to sell out 20 spots (actually 21) at $10 each.

And true, it’s not a lot of money.

But it’s very important anyhow. Not just for my own morale, but for public perception.

And on that note, I would like to share with you a quote from sports marketer Jon Spoelstra.

Spoelstra worked with some of the losingest and least popular sports franchises out there.

In spite of the lousy sports records of these teams, Spoelstra repeatedly managed to turn the teams into cash-cows. Here’s how:

“At the Nets, we spent all of our energies in trying to sell out games. This started with the games that people most likely would want to go to — the games with the marquee players on the opposing teams. You might think it was easy. It wasn’t. If we hadn’t committed all of our resources and manpower to selling out our best games, we wouldn’t have. A funny thing happened on our way to sellouts. Our attendance picked up in the other games where we weren’t even trying.”

I was planning to promote my beta-tester offer today to make sure this offer sold out, just like Spoelstra advises.

But since the offer sold out with just one email last night, that plan’s out.

So let me remind you of my most popular program, Most Valuable Email.

I can tell you that today’s email does not use the Most Valuable Email trick, which is what this program teaches you to perform in less than an hour.

And yet, the Most Valuable Email trick in a way underlies this entire newsletter, whether I use it in a particular email or not.

I can imagine that doesn’t make much sense without knowing what the Most Valuable Trick is. In case you’d like to find out, and better yet, to profit by using this trick yourself:

​https://bejakovic.com/mve/​