Persuasion

Trust lessons from a professional fraudster

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Several times in this newsletter, I’ve mentioned a tiny book I’ve been reading, Leading With Your Head, by Gary Kurz. Really, it’s a pamphlet more than book, just 40-odd pages. But I’m still not done with it.

Leading With Your Head talks about the misdirection part of magic, all the other psychological stuff besides the sleight-of-hand. ​​How to focus the attention of your audience. How to direct that attention. How to make people believe and trust you, even though you are known to be a professional fraudster whose job it is to mislead and trick them.

So how do you do it? Lotsa techniques. Here’s one:

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One of John Ramsey’s favorite techniques for creating the moment was to create suspicion and then dispel it. The audience’s surprise that their suspicions were unfounded created the moment he needed to do the move for real.

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I don’t know who John Ramsey is. But I do know something else — and that’s the value of reading widely.

Now at this point, you might expect me to launch into a mentalist-like pitch for my Insights & More Book Club. But no. I would never.

Instead, I just want to give you a real example, right here, for free, of the value of reading widely. Here’s an effective opening and an interesting fact I found by reading a newsletter called Contemplations On The Tree Of Woe:

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The Chinese curse their enemies with the phrase “may you live in interesting times.”

Or, rather, Americans think that Chinese curse their enemies like that; according to Infogalactic, “despite being widely attributed as a Chinese curse, there is no equivalent expression in Chinese.”

Fortunately, there’s an actual Chinese phrase that’s much more interesting. It’s found in a 1627 short story collection…

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And now in this brief moment, let me slide my Insights & More Book Club into view.

This elite club is open to a select, small group of new members right now. But the heavy front doors of the club will be sealed again soon, on Sunday, April 30, at 12 midnight PST.

If you’re curious to find out more about this club, or even to join, then the first step is to get on my email list. That’s the only place I recruit members. To take that first step, click here and fill out the application form that appears.

“Experts are scoffing”: How to manufacture proof out of thin air

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This past January, I kicked off the Insights & More Book Club. Every two months, we read a book specifically because it’s likely to be insightful and offer a change of perspective.

After I announced ⬛⬛⬛⬛⬛⬛ ⬛⬛ ⬛⬛⬛ ⬛⬛⬛⬛⬛⬛, the first book club book, Insights & More member Folarin Madehin wrote me to say:

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I don’t know if you know about this already, but here’s one relevant thing that came to mind… I think will interest you (certainly fascinated me):

The mass community response to the archeology community response to the Netflix show Ancient Apocalypse.

Here’s an article that reps the archeologists’ side. [link to an article on Artnet]

Here’s a twitter thread that reps the “masses” side. [link to a thread by the show’s producer]

Basically–the ‘experts’ say “thing wrong!” … and the ‘masses’ say “experts say thing wrong? Proves thing right!” … and of course–the show producer does a great job aligning himself with the masses and using this to his marketing advantage.

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So there you go. That’s how to manufacture proof out of thin air. “If they’re trying to suppress it, it must be valuable, and it must be true, regardless of what it is.”

Tonight, as this email goes out, I and the other members of the Insights & More Book Club will have our bimonthly book club call, to discuss the second book we’ve been reading, ⬛⬛⬛ ⬛⬛⬛⬛⬛⬛ ⬛⬛⬛⬛ ⬛⬛ ⬛⬛⬛⬛⬛⬛⬛, and to just have an exchange of ideas and questions in a kind of easy and low-pressure mastermind.

After tonight, we will get going with the next Insights & More book. For reasons of proof and intrigue, I won’t publicly reveal the title of that book, but I will tell you it maps to ⬛⬛⬛⬛⬛⬛⬛⬛⬛⬛⬛.

I only open up the Insights & More Book Club to new members every two months, as we are starting a new book.

I figure it doesn’t make sense to have somebody join mid way, when they won’t have time to actually read the book.

Right now, and for the next four days, as we are starting a new book, the doors to the Insights & More Book Club are slightly ajar.

If you’d like to join, you will have to be on my email list first.

Expert marketers and copywriters scoff and say my list is all fake. But maybe you can make up your own mind. To try it out, click here and fill out the form that appears.

Discipline in print

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Last night, I got a 4-word reply to my email about how quickly memory fails. A reader with a pseudonymous email address replied with just the following aimless question:

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John How r u?

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I got out my 3-ring binder of previous reader replies. I flipped through the pages in search of this reader’s email address. Sure enough, at the bottom of page 22, I found it. This reader had written me before. On January 24 of this year, in response to an email about teaching people to value your offer, this reader had written me to say:

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Who the fuck do you think you are?

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Now I remembered. I even wrote an email about that reply back in January.

Back then, I decided to keep this guy or gal on my list because 1) I don’t get many abusive replies from readers, and I’m more amused than bothered when it does happen and 2) I thought this reader might provide me fodder for an email in the future. That’s just what happened.

I proactively unsubscribed my “How r u” reader last night. Again, not because I was annoyed or bothered by the pointless reply.

“How r u” reader simply became a noble sacrifice to demonstrate an immensely important and fundamental point about all marketing, and in particular, about email marketing.

I honestly cannot overstate the importance of the following point. Even more so if you’re somebody like me — far from a born marketer, salesman, or promoter, and coming from a rather permissive and lax family background.

The point is this:

A key to all marketing, and perhaps the key to email marketing, is to train your audience.

Once upon a time, when I was very naive, I thought marketing was simply about getting the word out about what you have. “Whole frozen turkey, 16 lbs., $25.91. Walmart.”

Later, I figured out that marketing actually changes people — creates new desires, habits, beliefs. “Welcome to Marlboro country.”

But for some reason — again, I’m far from a born marketer or salesman – it took me a long, long while to connect the fact that 1) if you are creating marketing and 2) since marketing changes people then 3) you should consciously create marketing that changes people in a way that suits you.

This is what I mean when I say, train your audience. Tell ’em what to do. Reward those who do it. Punish those who don’t. And make an example of ’em.

100 years ago, John E. Kennedy said marketing is salesmanship in print.

Today, John E. Bejakovic is telling you, marketing is discipline in print.

Of course, maybe you don’t agree with me. Maybe you think I’m saying something offensive or crude or just wrong. In that case, I invite you to write in and tell me so. I promise to read what you write me, and to reply as politely and thoughtfully as I know how. Perhaps publicly.

In any case, let’s get on to the discipline:

For the past couple days, I’ve been talking about a group coaching program I’m planning for the future. The goal of this coaching program is to get people writing daily emails, regularly and well.

Right now, if you’re interested, you can get on the waiting list for that program. The waiting list is the only place I will make this program available.

And as I say on the optin page for the waiting list:

If you do sign up to the waiting list, you will get automated email from me with a few questions. Answering those questions will take all of two minutes, but it will give me valuable information to see whether this group coaching could actually be right for you. Please reply to that email within 24 hours with your answers. I will take anyone who doesn’t do this off the waiting list.

So far, a good number have signed up for the waiting list and have written me in reply to that automated email. I wrote back to each of them individually to say thanks.
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​But a few people have signed up to the waiting list, and then failed to reply to the automated email within 24 hours.

Maybe they changed their minds about the coaching. Maybe they simply forgot. Maybe they were testing me.

Whatever the reason may be, I took them off the waiting list, and I prevented them from getting back on. They might be fine people, but they are clearly not good prospects for a strict coaching program, which is what I intend for this program to be.

If you’re interested in this coaching program, then the first step is to get on my email list. Click here to do so.

I bet you already knew what I’ll write about in this email

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Last night I went to see Air, the new Ben Affleck movie about how Nike signed Michael Jordan.

Air is a typical rousing Hollywood stuff — a scrappy underdog does what it takes to win. It was fun to watch, but as the movie neared its emotional climax, I started to feel a kind of gnawing in my stomach.

I kept thinking, “This is it? This is what life is all about?”

A bunch of overworked, overweight, aging people in an office, hollering and high-fiving each other and gazing knowingly into each others’ eyes after their one triumph — getting a 21-year-old basketball player to agree to wear one kind of shoe instead of another kind of shoe?

But the movie is set in the 1980s. Maybe it reflects the corporate ideals of that era.

Anyways, let’s get back on track:

At the start of the movie, a convenience store clerk chats with the main character, played by Matt Damon. The clerk obviously knows a lot about basketball, and is sure Jordan won’t turn into anything big. The Matt Damon character is the only one who believes.

By the end of the movie, thanks to Matt Damon’s dogged believing, Nike signs Jordan in spite of impossible odds. Jordan immediately becomes a huge star. Nike goes on to sell a hundred million pairs of Air Jordans in the first year alone.

Matt Damon goes back to the convenience store and chats up the clerk again. The clerk nods his head. “I always knew Jordan would be a big thing,” he says.

“We all knew,” the Matt Damon character chuckles as he walks out the store.

As I’m sure you already knew, human memory is fallible. We forget, misremember, and flat-out make up stuff if it suits us and matches our sense of self.

You might think this only happens over the span of months or years, like it did with that convenience store clerk in Air.

But maybe you saw — and failed to remember — a new scientific study that went viral earlier this month. Scientists managed to show that people misremember stuff that happened as recently as half a second ago. And if the scientists stretched it out just a bit longer before asking — two seconds, three seconds — people’s memory became still worse and more inaccurate.

So my point for you, specifically for how you deal with yourself, is to write stuff down. Because you sure as hell won’t remember it.

And my point for you, specifically for how you deal with your prospects, is to keep reminding them, nudging them, and telling them the same thing you told them a million times before.

You rarely have people’s full attention. And even when you do have their full attention, they forget. Even if you just told them a second ago.

The only way your prospects are sure not to forget, and to maybe do what you want, is if you remind them today, tomorrow, the day after, and so on, hundreds of millions of Air Jordans into the future.

Which brings me to the group coaching I am planning. I first wrote about it yesterday. Now that I mention it, I’m sure you remember.

This planned group coaching is about email copywriting for daily emails — so you can remind your prospects of your offer over and over, in a way that they actually enjoy.

If you’re interested in this coaching, the first step is to get onto my email list. Click here to do that.

My diagnosis is that you’re trying to normalize rather than pathologize

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I first wrote about Pauline Clance and Suzanne Imes in this newsletter in August 2021. Clance and Imes are the two psychologists who, back in 1978, wrote a paper in which they defined something called imposter phenomenon.

The interesting thing is they called it imposter phenomenon, not imposter syndrome. From a recent article in The New Yorker:

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Every time Imes hears the phrase “impostor syndrome,” she told me, it lodges in her gut. It’s technically incorrect, and conceptually misleading. As Clance explained, the phenomenon is “an experience rather than a pathology,” and their aim was always to normalize this experience rather than to pathologize it.

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It might seem like a trivial difference, phenomenon rather than syndrome. It’s not trivial. Like Clance says in that quote, their goal was just to point out, normalize, say, “it’s okay that you feel like a faker, because others do too.”

But that’s not what the public wanted.

The public wanted a concrete disease, a disorder, or at least a syndrome — something unique and special they can point to and explain why they feel uncertain or uncomfortable or why their life is not how they imagine it. The pathological imposter syndrome does that, the wishy-washy, normal, everyday imposter phenomenon does not.

So the public took Clance and Imes’s idea, and they made it their own. Imposter syndrome.

But my real point for you is not the word choice of phenomenon vs syndrome. Sure, it is important, but it’s also the only part that Clance and Imes didn’t get right in their original paper, at least from a persuasion perspective.

My point for you is that difference between concrete vs. wishy washy, unique vs. everyday, pathological vs. normal, all of which Clance and Imes, whether they wanted to or not, definitely did get right in their paper.

People are looking for answers. They want to know to why their life is the way it is, and now the way they want it to be.

If, like Clance and Imes, you give people a satisfying answer to that eternal question, it can literally make you a star in your field, and can have your ideas spread on their own, like fire among dry brush that hasn’t seen water for years.

Maybe this entire email speaks little or not at all to you.

In that case, my diagnosis is that you’re being too nice, and you’re trying to normalize your prospects’ experiences, to give them small incremental improvements and understandings, rather than a total change in perspective in how they view their world.

My prognosis in that case is that you will struggle to be heard, and struggle to make sales. It could even be fatal to your business.

If you want a fix for that unfortunate and dangerous condition, then there’s a pill you can take. I even named it for you above.

But enough of playing doctor.

Back in my own house, the fact remains that I’m still in the process of spring cleaning. I’m throwing out old furniture and old courses, dusting off wardrobes and sales letters, and planning out how to redecorate my living room and my newsletter.

While that’s going on, I will just point you to my only book that’s currently available for sale, and also the only offer I have that doesn’t cost $100 or more. If you’re curious:

https://bejakovic.com/10commandments

Last day ever to buy Copy Riddles

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Today is the last day ever to buy Copy Riddles. At 2:31 EST tomorrow, Tuesday April 18, I will turn off the shopping cart for Copy Riddles and stop making this program available for purchase.

In the future, depending on interest, I will from time to time offer 2-month group coaching around the content inside Copy Riddles, the way I did for a small number of people last year.

The price for that future group coaching, if it does happen, will be at least $1,000 higher than the price for current self-study Copy Riddles course. This coaching will also only be only available to a few people at a time when it is available at all, since my personal time and attention will be required.

All that’s to say, if you’ve already gone through Copy Riddles, or you never had any interest in doing so, then unfortunately I have nothing for sale to offer you in this email. I promise to do better in the future.

On the other hand, if you have been thinking about Copy Riddles but you’ve been on the fence — an uncomfortable and jagged place — then today is the last day to buy Copy Riddles as a standalone, self-study course.

And if you somehow managed to miss the dozens of emails I’ve sent about Copy Riddles over the past days, months, and years, and you’re wondering what this program is really about, you can read the full details, including the experience of many people who have gone through Copy Riddles already, at the link below:

https://bejakovic.com/cr

The case against reading books

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One of the first-ever emails I wrote for this newsletter, back in August 2018, was about magician Ricky Jay. Jay was widely considered one of the best sleight-of-hand artists in the world.

Why write about a magician in a marketing and copywriting newsletter?

My feeling is that magic, as practiced by top performers like Ricky Jay, is about controlling the audience’s attention, about painting mental pictures, about entertaining, about building curiosity, all the while guiding people to a tightly controlled desired outcome — the magician’s desired outcome.

​​With some small tweaks, that also sounds like the job of a copywriter, or more broadly, any persuader.

Back in August 2018, Ricky Jay was still alive. He died a few months later. He left behind an enormous collection of magic artifacts — posters, books, handbills, paintings, personal letters — from some of the most bizarre, mystical, and skilled magicians, jugglers, acrobats, learned animals, con men, and sideshow freaks of all time.

After Ricky Jay died, his collection was broken up into four parts. Just the first part, auctioned off in 2021, brought in $3.8 million.

Today, I came across a little video of Ricky Jay talking about the books in his collection. And he had this to say:

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There are probably more books written about magic than any other art form. Literally thousands and thousands of books. And I’ve collected thousands of books in my life about magic technique.

But I believe that the real key to learning is personally. It’s almost like the sensei master relationship in the martial arts. That the way you want to learn is by someone that you respect showing you something.

There’s a level of transmission and a level of appreciation that’s never completely attainable just through the written word.

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I agree. If you can find somebody you respect, and you can get them to agree to teach you personally, you will learn things, and at a level of depth that you could never learn otherwise.

So go find a  sensei. But—

What if you can’t find one?

Or worse, what if you find a sensei, and, in spite of your best pleading and cajoling and stubbornly hanging around, he just says no? What if he’s too busy, too cranky, too secretive?

In that case I suggest being your own sensei.

Because books are great. I’ve read two or three of them, so I know. But there’s a level of understanding that’s never completely attainable through the written word.

Anyways, that’s my entire message for you for today. Except, if you want some help becoming your own sensei, take a look at my Most Valuable Email course.

​​Yes, Most Valuable Email is a bit of a how-to guide to a specific technique of email copywriting. But more than that, it’s a framework, a magical one in my experience, for becoming your own sensei. More info here:

https://bejakovic.com/mve

How to increase your average open rate by 1.95%

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My average daily open rate for the last week of February was 33.89%. My average daily open rate for the last week of March was 35.84%. That’s a staggering increase of 1.95%.

Well, it’s not really staggering. It’s not really anything.

Open rates don’t tell you much, and what they do tell you is often bad. I’ve written before how for one large list I was mailing with daily offers, I found a mild inverse relationship between open rates and sales — on average, each extra 1% of opens cost us $100 in sales.

But my sales are up as well. Like I wrote a few days ago, this past March was a record month for me. I made plenty of sales in that last week of March, many more than in the last week of February. I won’t say how much more, but it’s enough to go to Disneyland with.

What gives?

I can tell you my impressions. The jump in both open rates and sales very clearly came after March 6, when I ran an ad in Daniel Throssell’s newsletter. But — about that.

The staggering increase in open rates might be due to new subscribers who came via that ad. I don’t know, and ActiveCampaign gives me no easy way to figure it out.

But I do know that the bulk of new sales I saw in the whole of March compared to the whole of February did not come from new subscribers who came via the ad. The bulk came from my existing subscribers.

Many of those sales came from people buying new offers I had made in March, such as Insight Exposed and Copy Zone. That’s normal.

But one thing that struck me is how many existing subscribers, some of whom have been on my list for months or even years, decided this March to buy offers like Copy Riddles and Most Valuable Email, which I have offered dozens of times before. These readers successfully resisted all my previous pitches, but they found themselves curious and willing to buy now.

It wasn’t just one such person. It was lots. I asked myself what made the difference.

My best answer is this:

There’s a lot that goes into the success of email marketing beyond the actual email funnel and copy. At least if you’re doing something like I’m doing, which is a long-running, personal, relationship-based email newsletter.

I’ll leave you with that for today. And I’ll just remind you of my coaching program for email marketing and copywriting.

I have to include the email copywriting in the coaching program, because it’s what almost everybody wants to learn and believes is most important.

But in my experience, email copy is rarely the thing that really makes the biggest impact in the results of your emails. By results I mean sales, as well as soft stuff like retention, engagement, and influence.

Anyways, if you are interested in my coaching program, you’ll also be interested to know this program is only open to two kinds of people:

1. Business owners who have an email list and want to use email to both build a relationship with their customers and to sell their products

2. Copywriters who manage a client’s email list, and who have a profit-share agreement for that work

If you fit into one of the two categories above and you’re interested in my coaching program, write me an email and say so. Also tell me who you are and what your current situation is, including which category above you fit into. We can then talk in more detail, and see if my coaching program might be a fit for you.

A mystery about people who willingly live in hell

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A few months ago, I was reading a New Yorker article about foreign nationals — Americans, Frenchmen, Kiwis — who volunteered to fight in Ukraine.

I found the article fascinating. I mean, ask yourself:

What makes someone willing to go halfway around the world, into a war zone, to live in a basement and crawl through mud and huddle in icy trenches, as constant explosions blow out his eardrums and traumatize his nervous system?

What makes a person willing to expose himself to getting shot at and wounded and possibly killed? And what makes him willing to shoot and wound and possibly kill others, who have never done any harm to him or his kind?

Most incredibly, what makes a person do all this voluntarily, without any promise of reward or even any real chance at glory, and without the usual government coaxing or propaganda or impressment?

“Maybe,” you say, “these foreign fighters are fighting for freedom, for justice, for the right thing. Maybe they feel they are doing their duty, as soldiers and as human beings.”

No doubt.

​But taking a page from Frank Bettger’s book, let me ask you one further:

In addition to doing the right thing, what other reason might these foreign fighters have to willingly put themselves in what most people would consider a living hell?

Take a moment to think about that. And when you’re done, read about it from the horse’s mouth, or rather, from the Turtle’s mouth. Here’s a bit from the New Yorker article, about a New Zealander fighting in Ukraine, code name Turtle:

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In New Zealand, he’d been “planning out the rest of my life with a girl.” Before coming to Ukraine, he’d ended the relationship, quit his job, and sold his house and car. “In hindsight, it was very selfish,” he acknowledged. Although he may have suggested to his friends and relatives that Russian atrocities — in the Kyiv suburb of Bucha and elsewhere — had instilled in him a sense of obligation, such moral posturing had been disingenuous. “It was just an excuse to be in this environment again,” Turtle said.

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Turtle had spent a large and formative part of his life fighting in war zones — he was first sent to Afghanistan in 2002, when he was 17.

Today, a generation later, he’s left his house, his car, his job, and Mrs. Turtle back in the Shire, and he’s decided to trade all that in for an environment he is more familiar with — an army unit in Mordor.

​​“In the end, it’s just that I love this shit,” Turtle said. “And maybe I can’t escape that — maybe that’s the way it’s always gonna be.”

All that’s to say:

Never underestimate how powerful the pull of the familiar, the known, the status quo is on people, even if that status quo is hell on earth.

And that’s it. That’s my possibly sobering psychological insight for you for today. Think about how it might apply to you and the people you deal with regularly, and maybe you can get some value out of it.

As for me, the time has come for my once-in-a-blood-moon pitch for my coaching program on email marketing and copywriting.

It might seem tacky to put a sales pitch at the end of an email about extreme self-sacrifice, or extreme self-immolation. I do it because extreme cases uncover the everyday cases. In any case, here’s my pitch.

I’ve only let in two kinds of people into my coaching program so far:

1. Business owners who want to use email to build a stronger, longer-lasting relationship with their prospects and customers, in order to sell more and to sell more easily

2. Copywriters who have a profit-share agreement with a client to manage an email list, allowing a large degree of control and an upside when things go well

There are multiple reasons why I restrict my coaching program to only those two groups of people. If you’re curious, I’ll tell you one reason, which is that my coaching program is expensive. I only want the kinds of people to join who can quickly get much more out of this coaching than what they pay me.

So if you fit one of the two categories above, and if you’re interested in my coaching program, then hit reply, tell me about yourself, and we can talk in more detail.

And in case you’re wondering whether a coaching program is something you possibly need:

I can tell you that personally, in most areas of life where I’ve had success, I didn’t have and didn’t need any kind of coach. Instead, I either figured it out myself, or I followed a book or a course to the letter, and got results that way.

On the other hand, there have been a few areas where I hired a coach, and even paid that coach lots and lots of money.

As I’ve written before, some of the value I got from coaching was genuine technical feedback. Some of the value was added confidence, via getting an experienced second pair of eyes to look over what I was doing.

But the majority of the value I got from expensive coaching — I would say 75% — came from having to justify the price to myself. From finally being forced to abandon the status quo, and to do things I should have been doing already, but found excuses not to do.

Maybe you say that’s stupid or illogical. All I can say is that this get-out-of-the-status-quo motivation made coaching absolutely worth it to me, and made it pay for itself many times over.

So do you need coaching?

Only you can decide if you’re stuck in the status quo, and if you find that unacceptable. If you decide the answer is yes, then like I said, write me an email, and we can talk in more detail to see whether my coaching program and you could be a good fit.

I’ll start off this email by projecting out some praise and admiration I’ve gotten in the past

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Right about a year ago, I sent out an email with the subject line, “Send me your praise and admiration.” Best thing I ever did.

​​Here are a few of the lavishly praising and admiring responses I got to that email. First, from David Patrick, senior copywriter at Launch Potato:

“If John is behind anything, then I’m sure it’s going to be good. In fact, he may very well be the best thing to happen to America… at least when it comes to persuasion and influence! No, really!”

Second, from “The Eco-Copywriter,” Thomas Crouse, who went absolutely nuts and over the top in his flattery of me and the work I do:

“My inbox is bombarded with emails every day. But when I see one from John, I stop and read it.”

And finally, here’s one from Liza Schermann, the lead copywriter at Scandinavian Biolabs:

“John Bejakovic and persuasion. You can’t beat that. He made me like cats. Even though I used to hate them and they used to hate me. So he’s a great person to find out about a new product that’s about persuading stubborn prospects. Or cats.”

The reason I’m sharing such lavish praise and admiration with you is because I’m still reading a magic book I mentioned two weeks ago.

​​The book is called “Leading With Your Head: Psychological and Directional Keys to the Amplification of the Magic Effect.” It’s basically a guidebook for stage magicians about how to organize their tricks and their shows to maximize the magic, the fun, the show for the audience.

Here’s a relevant bit from Leading With Your Head:

“If we don’t draw attention to the magical occurrences, the effects may be weakened, or lost. The answer lies in analyzing your performance pieces to know when you need to direct attention to the magic. All other times you should be projecting out and relating to your audience, so they remember you.”

I hope that with all the projecting out and relating I’ve done so far, you will remember me tomorrow. Because now the time has come for me to draw your attention, and in fact direct it, to a bit of sales magic. Specifically, to my Most Valuable Postcard #2, which I am offering for the first and only time ever at a 50% launch discount, until 12 midnight PST tonight.

I started this launch two days ago with a message I got from copywriter Kay Hng Quek.

​​Kay went ahead and bought MVP #2 and wrote me about it yesterday. His message is below. Please read it carefully, particularly the parts about how MVP #2 “blew his mind” and how MVP #1 and MVP #2 are “probably the best $100” he has ever spent on marketing training:

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Read it immediately, and how you tied everything together at the end just blew my mind. Obviously this demands a second or third read. Obviously I will learn so much more from that.

Ngl, I would have loved MVP #3, but I’m grateful I got to read at least MVP #1 and #2. Probably the best $100 I’ve ever spent on marketing training…

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Again, the deadline to get Most Valuable Postcard #2 for 50% off the regular price is tonight at 12 midnight PST. But the only way to get this offer is to be on my email list before the deadline strikes. If you’d like to that, click here and fill out the form that appears.