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NLP: The New Technology of Achievement Paperback – February 19, 1996

4.3 4.3 out of 5 stars 321 ratings

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NLP has already helped millions of people overcome fears, increase confidence, enrich relationships, and achieve greater sucess. Now the NLP Comprehensive Training Team has written a book that reveals how to use this breakthrough technology to achieve whatever you want.

Short for neuro-linguistic programming, NLP is a revolutionary approach to human communication and development. In NLP: The New Technology of Achievement, you'll be guided step-by-step through specific programs for learning the characeristics of top achievers and creating a blueprint for unlimited sucess. Plus, an all-new twenty-one-day program created especially for this book provides you with the essential skills you'll need to achieve peak performance in business and life.

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Editorial Reviews

Review

"NLP has untapped potential for treating infividual problems....It has metamorphosed into an all-purpose self-improvement program and technology.""--Time""NLP could be the most important synthesis of knowledge about human communications to emerge since the '60s."

--Science Digest"

About the Author

Steve Andreas, along with his wife, Connirae, co-founded NLP Comprehensive in 1979. They have edited or authored seven of the quintessential NLP books, including Heart of the Mind and Frogs into Princes.

Charles Faulkner is the architect and co-author of the best-selling Nightingale-Conant audiocassette program NLP: in Action.

NLP Comprehensive, based in Boulder, Colorado, conducts training and consultations and has produced more than sixty video and audiocassette programs, including Nightingale-Conant's highly popular NLP:The New Technology of Achievement.

Product details

  • Publisher ‏ : ‎ William Morrow Paperbacks (February 19, 1996)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 352 pages
  • ISBN-10 ‏ : ‎ 0688146198
  • ISBN-13 ‏ : ‎ 978-0688146191
  • Item Weight ‏ : ‎ 2.31 pounds
  • Dimensions ‏ : ‎ 5.5 x 0.88 x 8.25 inches
  • Customer Reviews:
    4.3 4.3 out of 5 stars 321 ratings

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Customer reviews

4.3 out of 5 stars
4.3 out of 5
321 global ratings

Top reviews from the United States

Reviewed in the United States on July 12, 2023
It’s a book that requires practice and helps change what we want to change. Gives step by stop’s instructions to follow for improving our lives. We must all allow change to make us better.
Reviewed in the United States on January 30, 2009
This book, along with several others in the subject, has changed my life. It explains why we feel the way we do, tells a lot about human interaction and gives us ways to overcome our problems. I agree with other reviewers that you need to follow all exercises. The more you put in, the more you will get out of this book. Don't just simply read and move on, but practice, reread and study the book, it just gets deeper as you go!

Some others claim that this book just scratches the surface of NLP. If that is true, I can't wait to learn more about it.
2 people found this helpful
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Reviewed in the United States on November 23, 2011
First, let me set the frame for this review.

NLP has many different definitions offered by its senior authorities (a story unto itself, this book offers five), but the most common one seems to be "NLP models excellence". This is unhelpful, as any discipline that seeks to teach itself is modeling its own excellence, especially those that offer mentoring such as apprenticeships (e.g; plumbing, electrical), articling (e.g; law) or internships (e.g; medicine).

After reading and re-reading a few NLP books (including this one), and taking three courses, I offer my own definition of NLP:

A toolbox of disparate mental techniques intended to:

1) help the learner get closer to becoming a self-actualized person

2) help the learner optimize communication and connection with others

Important caveats:

a) Some of these techniques work very well, some are OK and some are useless

b) NLP has its own jargon, often consisting of i) ambiguous metaphors and aphorisms ii) common words redefined as NLP concepts, which impedes learning, especially self-directed learning

c) The toolbox is always growing and always incomplete

d) A lot of NLP techniques are adopted from other disciplines, begging the question: "Shouldn't I just go to the original source and learn these techniques?"

e) Mastering all these techniques demands a lot of time, energy and money

Now that that's said.......

This book is really rooted in that all-too-American secular religion, the self-improvement movement, and takes many tools out of the toolbox to guide the student to become more confident, a better communicator, build rapport with greater ease and effectiveness, overcome phobias, learn how to better understand others and complex situations, and so on.

Going by the title of the book, someone starting out in NLP might buy this to understand the codification of the theory of NLP. I don't think any book can do this, at this stage of the evolution of NLP. This is really a self-help book. Its greatest strength is the exercises.

The text is organized in the progressive step-wise fashion of self-help books, starting with motivating the reader, then establishing a personal mission statement and set of goals for the reader (just like a good business would) in the first five chapters. The last seven chapters address self-improvement in the fields of rapport-building, anxiety/phobia control, self-confidence, self-esteem and attitude. Each chapter contains exercises of a self-affirmation-style to achieve these ends.

A twenty-one day program of exercises is outlined at the end. These are different from those in the text but organized in a similar progressive fashion: Week 1 Going for Your Goals, Week 2 Persuasive Communication, Week 3 The Peak Performance Program

Each chapter supports its exercises by explaining its purpose and methodology in an avuncular fashion. NLP methods are often not formally declared as such, but are introduced subtly as the authors espouse their philosophy, state their specific goals for the reader and instruct the reader on performing the exercises, which use NLP mental techniques.

This works well when NLP jargon is eschewed and the text is clear. The book is at its weakest when it falls into using jargon. As an example the NLP "presuppositions" are virtually all ambiguous and open to interpretation and even challenge.

The book works best when the exercises are employed to correct personal deficiencies and optimize performance, especially in interpersonal situations. The reader does not have to even understand NLP to reap the benefits of this approach. NLP self-help should: 1) help the high-performer break through to the next level and 2) be an efficacious adjunct to appropriate psychotherapy and/or psychotropic medications for adults suffering from some forms of psychological infirmity.

As I mentioned, this is a self-help book but....

As an additional caveat, when an individual feels stuck by some vague and undiagnosed psychological barrier that results in negative attitudes and/or unproductive/destructive behaviours, a thorough psychological/psychiatric assessment by a competent mental health expert(s) should come first, ideally. As examples, ADHD, bipolar disorder, Asperger's syndrome, depression and anxiety all have fairly high prevalence rates amongst the adult population, may be very subtle and undiagnosed, and respond best to a combination of specific medications, tailored psychotherapy and self-help exercises such as described in Andreas's and Faulkner's book.

Another similar text is "Get the Life You Want" (2008) by Richard Bandler
11 people found this helpful
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Reviewed in the United States on January 26, 2024
This is a staple for those expanding their mind and self improvements
Reviewed in the United States on August 10, 2013
The first third of this book is more like a self-help book. Lots of exercises on bettering yourself or things as simple as figuring out what you are passionate about, where your priorities are, etc. It comes across as a little condescending, as a lot of these things are what people should honestly know already. However, some of the exercises and instruction are rather interesting and probably quite helpful if applied with full enthusiasm.

The reason for purchase was to see if you could really "program" others to do all your bidding [evil laugh] and the book does get into that a little bit, just not quite in the way you would expect Derren Brown to do it. It is written very very simple; any reader would have no problem understanding. Mostly disappointed with the book, though there are some very interesting sections.
2 people found this helpful
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Reviewed in the United States on June 23, 2009
So many "self-help" books out there are skimmed through and read cover-to-cover only to be later seen as a disappointment when the book "didn't work for [the reader]."

This book requires time. The exercises are meant to be tried over and over until one can do them efficiently and effectively.

I have not finished reading and USING this book yet because I am taking the time to apply the principles and methods because I feel it is very worth my time. I dwell on what I feel is important and work on the exercises for about a week before moving on to the next section. It's worth the time if you're serious about making a difference in your life and those around you - all for the best.

Good luck on your NLPing!
5 people found this helpful
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Reviewed in the United States on April 18, 2011
Those who rate this book with a low rating are the ones who need a slap upside of the head! They need a good dose of reality and perhaps might do well to do the exercises in this book. This is the most comprehensible and accessible book on NLP that I have had the privilege of reading and applying. As a long-time practitioner, I'm always looking for NLP books for a refresher or for new applications. There are other highly rated books on NLP, but most of them contain jargon that the authors use to impress others with their knowledge. They use language that is not accessible for most none NLPrs. These authors and experts in the field of mind work have crafted a book that uses language any individual can read and understand; and, they can use these exercises to make changes in their lives with ease and simplicity. I am particularly pleased to see the 21 day exercises in the last part of the book -- it is a gem of a process to be used as a step-by-step resource for creating unlimited achievements in business and life.
19 people found this helpful
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Top reviews from other countries

Translate all reviews to English
Vivek
5.0 out of 5 stars NLP new technology
Reviewed in India on December 18, 2022
Awesome book
Tina
5.0 out of 5 stars Life changing!
Reviewed in Canada on October 17, 2018
This book is a tremendously helpful tool. I have purchased 4 copies up to date over the last few years. This book can change your life. I highly recommend it to anyone looking for instant permanent change.
David Lu
5.0 out of 5 stars Five Stars
Reviewed in Australia on February 5, 2015
great, easy to read and practical
Amazon Customer
3.0 out of 5 stars 非常に有用です。
Reviewed in Japan on December 24, 2007
『The GAME』や『THE LAYGUIDE』などといった本を読んでいると必ず
(Ross jeffrieに絡めて)NLPの事が出てくるので、思い切って読んでみました。
が、結構難しい。80P位のところで挫折しました
やっぱり物語やハウツーではなく理論が書かれているので、抽象的、漠然としている
ところがあるので、理解がむずかしくドンドン読み進められませんでした。
英語自体は平易な文体で、なんら難しい単語とかは使われてないんですけどね。
まあ、ところどころ読んだ部分にはいい事が書いてありましたので☆3つで。
2 people found this helpful
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NL
5.0 out of 5 stars Five Stars
Reviewed in Canada on May 23, 2015
It is a good starting point on nlp