Personal Change

Mystery of the unknown French boy

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I got a story for you today that you can use to sell something new and untested:

On August 26 1900, during the 2nd Olympic Games, a team of Dutch rowers needed a coxswain.

If like me you don’t know what a coxswain is:

He steers the rowboat. It’s preferable to have somebody small and light in the role, so as not to create unnecessary drag and slow down the boat.

This being only the second Olympics, the Dutch team weren’t all that prepared. They had a coxswain but he was too heavy. So they pulled a boy from the audience. He was French (the 2nd Olympics being in Paris) and about eight years old. The Dutchmen stuck the boy at the end of the boat and told him how to steer.

And they’re off!

The 7 teams started rowing. The Dutchmen were working furiously. The unknown French boy was doing his best to keep the boat going straight towards the finish line.

7 minutes and 34.2 seconds later, the Dutch team, plus their unknown French boy-coxswain, pulled through the finish line… in first place.

A crowd assembled and started cheering the victors. Meanwhile, the unknown French boy slipped away into the throng, rejoined his family, and was never seen or heard from again.

In spite of decades of research, nobody has been able to track him down or identify him.

He remains “the biggest Olympics mystery of all” — the youngest Olympic gold medalist ever, though he never got his gold medal, and nobody even knows his name. Even today, he is only known as “unknown French boy.”

I found this whole story fascinating and curious.

I asked myself what done it.

I realized that, of course, participation in the Olympics, and Olympic gold in particular, is now an enormous honor, and sports are big business.

It’s unimaginable today to be successful at the Olympics without the highest levels of preparation and optimization, and even then, chances of success are slim.

Once upon a time, it was easy, or at least much easier. It was possible long ago for a bystander, completely unprepared or unskilled, to participate in the Olympics, and even to win a gold medal. And then, to value it so little as to slip away, rejoin the nameless crowd, without even a look over his shoulder.

But in spite of dramatic difference between then and now, a real gold thread connects the two. That’s where the fascination and curiosity come from.

That’s why I say this is a story you can use to sell something new and untested.

Once upon a time, the Olympics themselves were new and untested. In 1900, it was unclear if the Olympics would survive for a third iteration, and hard to imagine they would become what they are today.

Maybe you have an offer that’s new and untested like that.

If so, you can tell the story of the unknown French boy to open up your prospects’ minds to participating in your offer now, while it’s still early days and the opportunity is easy, rather than waiting for it to become established and highly competitive and almost impossible to win.

I myself have an offer that’s new and untested, to write and publish a book for you, for free. I only announced it two days ago. I’m talking to people who have replied so far. But I am looking for just the right partner.

Maybe that could be you? Maybe we could form a one-off team and win the marketing and money equivalent of an Olympic gold medal? For the full details of this opportunity:

https://bejakovic.com/the-catch-behind-my-me-write-book-for-you-for-free-offer

The magnificent obsession that produces A-list copywriting skills

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This morning, I sent an email about a great endorsement for Lawrence Bernstein’s Ad Money Machine. That endorsement came from the world’s greatest living copywriter, Gary Bencivenga.

(Gary: “I would gladly have paid him ten times, even 100 times its price.”)

A lifetime subscription to Ad Money Machine costs $997, but I’ve made a deal with Lawrence so I can offer it for free as bonus for my Copy Riddles program for this week only. Except…

It’s nice for Lawrence and Ad Money Machine to get this great endorsement from Gary Bencivenga.

But what about Copy Ridddles? Where’s the shining endorsement there?

Unfortunately, I cannot count Gary Bencivenga as a Copy Riddles member. (Gary, if you’re reading, hit reply and we’ll fix that.)

I therefore do not have a glowing testimonial for Copy Riddles the way Lawrence does for Ad Money Machine.

However, I do have the following curious story from Gary.

Once upon a time, a young Gary had to compete against Gene Schwartz, the legendary copywriter and author of the cult book Breakthrough Advertising.

Gary wrote up a first draft to try to beat Gene’s control sales letter. But when Gary compared what he had written to the control, he got depressed — his bullets were so much weaker than Gene’s.

So what did he do? In Gary’s own words:

===

I said, the only way I’m going to have a way of competing with Gene is if I figure out what he’s done to get these bullets.

So wherever his bullets came from, I would read the same page. I would learn from him just by mimicking what he had done.

So I said, “This bullet that he came up with came from chapter 3, page 4. What is the original source of this?”

And he taught me so much, just by studying his copy and by looking at the product itself.

I was able to beat him, but it was really his package too in a way, because I learned the technique.

===

That process Gary describes is exactly what Copy Riddles is about.

Copy Riddles gets you competing with A-list copywriters, starting with the original source material they used, and allows you to compare your final result with their final result.

The goal is not to match word-for-word what the A-listers did. It’s certainly not to get depressed about how your copy is so much weaker than theirs.

The goal is to find out what A-list copywriters zoom in on, what they chose to leave out, how they take a dry and technical fact and make it sexy and exciting.

Do this over and over, starting with different source materials, and subtly and quickly, the A-listers’ instincts become your instincts, their tricks your tricks, their skills your skills.

Of course, you don’t need Copy Riddles to do this. You can follow the process and do all the work yourself. Start by digging around the Internet and collecting A-list sales letters…

… then stalk Amazon, eBay, used book sites, and online repositories to find the books and courses they were selling, most of them out of print…

… and when you finally get both the sales letter and the out-of-print book in your possession… go bullet by bullet… and tease out how the A-list copywriter turned lead into gold.

This magnificently obsessive process will 100% work.

I know because I’ve done it. All in all, it took me about three months of time and maybe 100 hours of work.

Of course, if you these results but you want them more quickly and more easily, then that’s what Copy Riddles is for.

Copy Riddles is a fast, fun, mostly-done-for-you ride that allows you to own A-list copywriting skills, following this Gary Bencivenga-approved process.

It’s a process also approved by the couple hundred people who have been through Copy Riddles before you, who say things like:

#1: “There are very few copywriting courses that offer this level of practical value”

#2: “The best course I’ve ever taken, bar none”

#3: “I literally use what I learned in Copy Riddles every day”

#4: “I think most people should start learning about copywriting this way”

#5: “One of the best copywriting courses I’ve done”

#6: “The entire course is an a-ha moment”

#7: “Worth every dollar/minute/page”

If you’d like more info on Copy Riddles, or to grab it before the Ad Money Machine “Unannounced Bonus” disappears:

https://bejakovic.com/cr/

Scientists shocked to discover AI does what it’s supposed to

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I’m signed up to get the weekly newsletter of Nature, the big science journal. The deal is, I give them my email address, and each week they send me a summary of the most interesting science breakthroughs.

But here’s what they sent me yesterday, reporting on new research from MIT:

“The brains of people using the artificial-intelligence bot ChatGPT to write an essay are less engaged than those without access to online tools.”

At the risk of sounding crude, no shit, Sherlock. Isn’t that the whole point? In the words of a smart dead guy, Alfred North Whitehead:

“It is a profoundly erroneous truism, repeated by all copy‑books and eminent people when they are making speeches, that we should cultivate the habit of thinking about what we are doing. The precise opposite is the case. Civilization advances by extending the number of important operations which we can perform without thinking about them. Operations of thought are like cavalry charges in a battle—they are strictly limited in number, they require fresh horses, and must only be made at decisive moments.”

The MIT research is only newsworthy because we all respond to anxiety-stirring and fear-mongering. If it’s not second-hand smoke, then it’s parabens in the water, or now, ChatGPT. “It’s coming for your brain!”

But let me turn this email around to be constructive instead of destructive:

I use ChatGPT daily. My brain is very little engaged while it’s happening. And I don’t think any kind of a problem.

At the same time, I also force myself each day to perform a kind of mental cavalry charge, specifically, to write an email like this.

There’s value in such a daily routine from an outside standpoint. I think people can sense that I write these emails, for real, flaws and flops included, live every day.

There’s also value from an inside standpoint. Writing a new and fresh email each day keeps what little brain I have sharp, active, and engaged.

All that’s to say, if you are worried that your brain is going to mush, or even if you aren’t, then start writing, regularly, and your brain will get fit right quick.

And if you put what you’ve written into an email like this one, and send it out to the world, then there’s extra value to that, even if it’s just you reading at the start.

If you want some guidance and help with that, take a look at my Daily Email Habit service.

A key idea behind Daily Email Habit is that there’s value in writing, even if AI could do it for you.

Daily Email Habit helps you get that value by sending you a new email prompt or “puzzle” each day, and narrowing the scope of what to write about.

If you think of a daily email as a cavalry charge, then Daily Email Habit gives you the direction to charge in, so you and your mental horse don’t stay locked in place due to indecision, and so you don’t half-heartedly trot here and there and back again, tiring out the poor beast without getting anywhere.

For more information on Daily Email Habit:

https://bejakovic.com/deh

100x return

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All week long, I’ve been promoting Shaina Keren’s Get A Raise course. As I’ve been saying over and over, if you work a 9-5, this course offers the best and clearest ROI of anything I have ever bought, sold, or even seen.

But what does “best and clearest ROI” actually mean?

Lemme give you example.

I got on a call with Shaina before agreeing to promote her course. I asked her for some success stories.

She shared a few with me, which I’ve already written about in an earlier email, involving people she coached to significant salary raises, following the same process she lays out inside Get A Raise.

And then, a couple days after that call, Shaina wrote me with a followup:

===

Got another great testimonial from a client today who followed up on a call to update me (verbally) – last year in coaching I helped her move from a Creative Director position at a small agency earning $72k to an internal role with the same title at a large RE firm earning $135k. She then took the Get a Raise course and used it to make an ask up to $150k at her annual review this year!

===

Yes, there was a big jump in salary from switching roles, but that’s not what I wanna focus on.

Rather, even after switching to a new role, Shaina’s client got a salary increase of an extra $15k, in the first year, by following Shaina’s course.

Get a Raise normally sells for $197.

Until tonight at 12 midnight, there’s also a blue-light Bejako special, so you can get get $50 off usual price, and so the course is just $147.

At that price, the $15k in extra salary that the creative director above got is a 100x ROI to going through this quick and easy course, and then following simple process that Shaina lays out.

What kind of an ROI can you get?

I can’t say, but I bet it’s better than from any other info product you can buy right now, at least if you work at 9-5.

In any case, the deadline for this opportunity is tonight, Thursday, at 12 midnight PST. if you wanna take advantage of it:

1. Head on over to ​https://bejakovic.com/raise​ and get Shaina’s course. There’s no sales page for this baby, just an order form with a few testimonials (eg, “I still can’t believe I get to keep the job I love and feel well compensated.”)

2. Put in the code BEJAKOVIC50 at checkout. Make sure the price drops from $197 to $147 before you buy.

3. Go through the 1 hour or so of training, then apply it in the next few days or weeks, and profit, hopefully to the tune of tens of thousands of new dollars in salary.

Abe Lincoln’s historic mistake at Gettysburg

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Today is the last day to get Shaina Keren’s course Get A Raise, at a special Bejako-only $50 discount.

If you work at a 9-5, I believe this course has the clearest and surest ROI of any course I have sold, bought, or even seen.

If you’re interested in taking advantage of this opportunity before it disappears, the full details on how to claim it are at the bottom of this email.

And now, with that important announcement out of the way, let me tell you that I have recently taken to memorizing stuff by heart.

First came a few famous poems by Williams Blake and Shakespeare.

After that, I memorized Lincoln’s Gettysburg Address, which I’d never even read before, even though it’s one of the most famous speeches of all time, and certainly the most famous by an American president.

Thing is, I found something frankly wrong inside the Gettysburg Address, which I wanted to share with you. After the famous “Four score and seven years ago” opening, Lincoln says the following:

“The world will little note, nor long remember, what we say here, but it can never forget what they [the soldiers who fought and died at Gettysburg] did here.”

I don’t know whether this is just humility or a lack of historical perspective.

But the fact is that the world greatly noted and has long remembered what Lincoln said at Gettysburg.

On the other hand, the world has largely forgotten what the soldiers did at Gettysburg. Was it a big battle? A small battle? Who won? Was it pivotal in the war or just a waste of human life?

And if you don’t agree with me, then think of the dozens of other major Civil War battles that didn’t have their own address by Lincoln. Unless you’re a Civil War buff, odds are you cannot name any of them.

Same goes for the thousands of major battles that have raged throughout history — completely nameless and forgotten, if they didn’t have a Lincoln or a Caesar or a Thucydides to write or speak about them.

My point is that Lincoln, in that statement that “the world can never forget what they did here,” fell into the usual trap of thinking that the act is ultimately what matters, rather than the presentation, the transferable image, the meme of the thing.

What I’m telling you is, if you build it, they will NOT come — not unless you do a good job telling the story of it. That’s true in history. It’s true in business. And it’s true equally in your own personal career.

Which brings me back to Shaina’s course. Because maybe you’re working at your job and you’re thinking, “I shouldn’t have to ask for a raise. They should just give me one based on how hard I work and the value I bring here. And certainly they will figure it out, in time. My boss will little note nor much appreciate my asking directly for more money, but he can never forget what I do at this company.”

If that’s what you’re secretly thinking, I’d like to tell you that history is not on your side. And if you want to take fate into your own hands, and make sure your boss notes and remembers what you do, and pays you accordingly, then here’s my suggestion:

1. Head on over to ​https://bejakovic.com/raise​ and get Shaina’s course. There’s no sales page for this baby, just an order form with a few testimonials (eg, “I still can’t believe I get to keep the job I love and feel well compensated.”)

2. Put in the code BEJAKOVIC50 at checkout. Make sure the price drops from $197 to $147 before you buy.

3. Go through the 1 hour or so of training, then apply it in the next few days or weeks, and profit, hopefully to the tune of tens of thousands of new dollars in salary.

The deadline for this offer is today, Thursday, June 26, at 12 midnight PST. After that, this special discount, of the people, by the people, for the people, shall perish from the earth.

Last call for Get A Raise

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This is the last email I will send to promote Shaina Keren’s course Get A Raise. The promise behind this course is straightforward and is right there in the title.

The background, in case you missed it, is that Shaina is a highly paid career coach and consultant.

She has helped lots of clients get major raises for the work they were already doing, from $15k on the low end all the way up to $250k on the high end.

Now here’s an unrelated fact:

When the 1,037-page book Gone With The Wind was published, some ankle-biter wrote, “Well, people may not like it very much but nobody can deny that it gives a lot of reading for your money.”

Shaina’s course doesn’t give you a lot of reading for your money.

It’s short — you can go through it in an under an hour.

It’s also stress-minimal. It’s easy to put into action, without causing you sweaty, sleepless nights as you anticipate the salary conversation you’re supposed to have with your boss. None of that. Just put together a doc, the way Shaina advises, and deliver it to your boss along with a 55-word script, which Shaina gives you.

How much can this be worth to you? I can’t say for sure. But as I’ve been saying all week, I believe Shaina’s course offerst the surest and biggest ROI of any course have bought, sold, or even seen.

And if you act by 12 midnight PST tonight, you can get $50 off the usual price, so you can get still more value for your money. If you’d like to do so:

1. Head on over to ​https://bejakovic.com/raise​ and get Shaina’s course. There’s no sales page for this baby, just an order form with a few testimonials (eg, “I still can’t believe I get to keep the job I love and feel well compensated.”)

2. Put in the code BEJAKOVIC50 at checkout. Make sure the price drops from $197 to $147 before you buy.

3. Go through the 1 hour or so of training, then apply it in the next few days or weeks, and profit, hopefully to the tune of tens of thousands of new dollars in salary.

The case against Get A Raise

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This week, I’m promoting Shaina Keren’s course Get A Raise. It’s only relevant to you if you’re actually working a 9-5 job and are getting paid a salary.

If you’re a business owner, a freelancer, or are simply retired and living on Tim Ferris’s palm-tree-and-hammock island and are reading this only because you’re bored out of your mind from not working, then clearly this course is not for you.

Still with me?

Good. I will assume you are working a 9-5.

In that case, as I’ve been saying all week, Shaina’s Get A Raise is the clearest and surest ROI of any course I have sold, bought, or even seen.

Shaina has gotten people salary increases from $60k to $250k, and pretty much everybody — or literally everybody — Shaina has coached on this has gotten a significant raise.

I got on a call with Shaina before agreeing to promote her course. I asked her how she got such consistent and large salary increases for her clients.

And… the dark secret came out. Shaina explained:

===

I would vet people, and if I thought you could get a raise, and where your desk is positioned, what the dynamics are in the workforce, I was very confident. I don’t think I ever worked with anyone who didn’t get it. I turned a lot of people away and I said, “You don’t deserve a raise, or where you’re working you do deserve it, but you’re simply not gonna get it.”

===

Aha. So it’s a case of selection bias. I followed up to ask more specifically about the kinds of people she turned away. She explained:

– any government job — there are rules and they would rather fire you than break them

– medical industry or similar, with non-negotiable pay grades

– if you work for a very small business, which simply doesn’t have the budget

So if you have a job where your salary is literally non-negotiable — because you work in a highly regulated industry or field — or if there’s not enough money in the entire business to pay you what you deserve, then this course cannot help you, and you shouldn’t buy it.

Otherwise, buy this course. Apply it. And write me to tell me about the many thousands of extra dollars you are getting paid as a result.

Except, hold on.

If you are a careful reader, you might have spotted that Shaina also said she turned away people who did not deserve a raise. In other words, Shaina turned away people who were doing work that job simply wasn’t worth paying more for, even if there was money and opportunity in the business to do so.

If that’s you, you should still buy this course. Apply it. And write me to tell me about the many thousands of extra dollars you are getting paid as a result.

The only difference is, you won’t be able to apply this course by the end of this week.

If you don’t deserve a raise today, it will take up to six months for you to put together a list of convincing reasons — like Shaina teaches in the course — that you can then show off to your boss, and that you can use to legitimately ask for a raise, typically worth tens of thousands of dollars.

I won’t push much more. Again, I think this course is a complete no-brainer if you work a 9-5, when you compare what you can get out of it to what you have to put in.

Shaina’s coaching, the one that got people salary increases of $60k to $250k, cost $1,500, and it was a steal at that price.

Shaina had enough of doing those coaching calls, and she created the Get A Raise course with the same templates, scripts, and process she used in the coaching.

Get A Raise normally sells for $197. But because you’re a reader of this newsletter, you can get it for $50 off before tomorrow, so it’s just $147. At that price, it’s likely to be 1/100th of what you can stand to make with this info in the next year.

Plus, the course is quick to go through (less than an hour), and painless to apply, at least if you deserve a raise.

(If you don’t yet deserve a raise, again, it will take some work to start deserving a raise. I won’t sugarcoat it. But time is passing anyhow.)

In any case, the deadline for this offer is tomorrow, Thursday, June 26, at 12 midnight PST. If wanna take advantage of the current discount, here’s what to do:

1. Head on over to ​https://bejakovic.com/raise​. There’s no sales page for this baby, just an order form with a few testimonials (eg, “I still can’t believe I get to keep the job I love and feel well compensated.”)

2. Put in the code BEJAKOVIC50 at checkout. Make sure the price drops from $197 to $147 before you buy.

If you got questions or doubts, write me and I will address them either in private or, if appropriate, under the bright lights of this newsletter.

But as I wrote yesterday, I’ve never sold, bought, or even seen a course that offers such clear and direct ROI.

If you’re working a 9-5 job, and if you believe you’re not worth firing, then you are likely being underpaid, and Shaina’s course can help fix that.

Announcing: Get A Raise

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This week, I’m promoting Shaina Keren’s course Get A Raise.

Shaina is a career coach and counselor.

She has offered coaching previously to a small and select group of clients, on how to get a raise at their existing job. Results included salary raises of tens of thousands of dollars up to an extra $100k a year, for jobs ranging from non-profit work to sales.

I imagine there are not a lot of of non-profit people on my list. But I do know a good number of my customers work as in-house copywriters or have other 9-5 jobs.

If that’s you, and you wanna get paid more for the work you’re already doing, then here’s the deal:

1. Shaina’s course gives you the step-by-step, in under an hour. I’ve gone through the course myself, and basically, it tells you how to prepare your case and how to present it to your boss. It gives you templates and scripts for what exactly to say.

Like I wrote yesterday, this process is stress-minimal – it completely eliminates any tense haggling, fumbled presentations, or emotional staredowns.

Instead, you take a bit of time to prepare your case using Shaina’s proven approach, and you then deliver it to your boss along with a little 55-word script that you deliver AS-IS (don’t improvise).

2. Shaina’s coaching, where she walked people through this same process by hand, cost $1,500. It was a no-brainer for the people she worked with because, like I said, the results were salary increases in the tens of thousands of dollars or more.

Shaina’s Get A Raise course has the same information without the hand-holding. The course normally sells for $197, a fraction of what the coaching sells for.

Plus, as a special deal for you and you alone, because you happen to be a reader of this newsletter, you can now get an extra $50 off the regular price.

That means the current deal on Get A Raise makes the course just $147, 1/10th of Shaina’s coaching, which itself was 1/10th (or even less) of the salary increases that people who apply this process typically get.

This offer is good until this Thursday, June 26, at 12 midnight PST. If you wanna get it:

1. Head on over to ​https://bejakovic.com/raise​. There’s no sales page for this baby, just an order form with a few testimonials (eg, “I still can’t believe I get to keep the job I love and feel well compensated.”)

2. Put in the code BEJAKOVIC50 at checkout. Make sure the price drops from $197 to $147 before you buy.

If you got questions or doubts, write me and I will address them either in private or, if appropriate, under the bright lights of this newsletter.

But as I wrote yesterday, I’ve never sold, bought, or even seen a course that offers such clear and direct ROI.

If you’re working a 9-5 job, and if you believe you’re not worth firing, then you are likely being underpaid, and Shaina’s course can help fix that.

If you work at a 9-5

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Last month, I asked my readers if have they have amazing courses that they would love to have me promote to my audience.

Several people replied. But for various reasons, there was no course I was enthusiastic about promoting. All except one.

The background:

Career coach Shaina Keren, among her other services, helps people who have 9-5 jobs get paid more for the work they are already doing.

Shaina does this in one-on-one coaching sessions that cost $1,500.

It’s an easy sell for her, because pretty much anybody she chooses to work with gets a salary raise of multiple tens of thousands of dollars a year.

Eventually, Shaina put together the process inside her coaching sessions into a course, with the tantalizing title, “Get A Raise.” She proposed that I promote this course to my list.

Now, I happen to know that some of my best customers work as in-house copywriters, basically doing 9-5 (or more) office jobs.

Other of my readers are working 9-5 in other positions, and have no plans to exchange that life for the glamorous insecurity and grind of the self-employed.

In other words, I realized there’s a fair section of my audience who could benefit from what Shaina’s got.

After Shaina reached out to me with the idea I promote her course, I of course went through her course.

No, I wasn’t looking for a raise. I just wanted to know what Shaina’s process is to get these results for her clients, and if it’s something I could do a good job promoting to you.

I can tell you this:

Shaina’s process is simple. You can go through the course in less than an hour and know exactly what to do.

Shaina’s process is also stress-minimal.

I imagine, having worked once upon a time at a 9-5, that most people in that position don’t relish the idea of salary negotiation.

Well, Shaina’s system is as stress-free as I can imagine it being. All that’s involved is typically a 5-minute meeting, with minimal talking involved, and in fact, all the talking that’s required is a scripted 55 words.

And final point:

Shaina’s course costs significantly less than the $1,500 she charges to take people through the same process in her consulting calls.

And yet, even though I live and swim in the direct marketing world, where courses and info supposedly come with a clear and incontestable ROI, I have never sold, bought, or even seen info that has as clear or as incontestable an ROI as Shaina’s “Get A Raise” course.

All that’s to say, it was an easy decision to say yes to promoting Shaina’s course.

I will be promoting it starting tomorrow, with a special deal, available just during this promo, and just because you’re reading this newsletter. But more about all that in my next email.

Pain diary

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My brain no workie so good today. Like Ben Franklin wrote, “Late to bed, late to rise, makes for dull thoughts and for sleepy eyes.”

When I have to write an email on days like today, I go to my default and ask myself, “What interesting thing did I learn lately?” Here’s one I read in an article a few days ago:

“Patients in clinical trials are sometimes asked to keep a pain diary, and it turns out that the keeping of the diary itself can diminish the intensity of pain and improve one’s mood.”

A pain diary, btw, is just what it sounds like — a daily entry of where it hurts, of how bad it hurts, of how you feel as a result of it, etc. Back in 2018, scientists at McGill University used this as a treatment for 72 patients with chronic pain. And like the article above says, just writing about the pain reduced the pain and made life better.

This was interesting to me, for one, because it seems to go against the prevailing wisdom, about the importance of gratitude journals, focusing on the good etc.

For two, this was interesting to me because I have lately noted the strange effect I feel from writing down random thoughts that come into my head. Not necessarily painful thoughts, on the one hand, or pleasant thoughts, on the other. Just thoughts.

Somehow, writing a thought down allows it to go away instead of continuing to cling to my brain or taking up valuable neural real estate.

Often, after writing down what seemed to be an irrelevant or inconsequential thought, I find myself in a better mood, looking around the world and noticing things I had never noticed before, or having new, surprising, more fun ideas pop up.

So maybe there’s not such a conflict between pain diaries and gratitude journals.

Maybe what you write about is less important than that you just write, and get thoughts down and out of your head, so other, better thoughts can pop up, or so your brain can simply be free to enjoy the day instead of holding on to what it’s got.

That’s another argument to write daily emails. Like a pain diary, daily emails can be therapeutic, but unlike a pain diary, daily emails have other benefits too — connections formed, assets built up, money made.

If you want to start writing daily emails, I told you above one thing you can always write about — something interesting you’ve learned lately.

But maybe you want something a little more specific, a little different, a little more exciting to write about from day to day. In that case, I’ve got just the thing to help you:

https://bejakovic.com/deh