Offers

Gary Bencivenga: The best way to create an offer that sells

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Today I found myself in a hypnotic trance, reading through an article titled,

“Charlie Munger: 20 Book Recommendations That Will Make You Smarter.”

When I got to the end of the article, I slowly started to wake up.

“What the hell am I doing?” I asked myself. “How many thousands of books do I already have on my to-read list? Why did I need to click on this article and why did I make it all the way to the end?”

It might be obvious:

It’s because it’s Charlie Munger’s recommended books. And Charlie Munger is a successful and smart guy… so his recommendations might make me smarter and more successful too. At least that’s how my brain rationalized it.

In my mind, this goes back to the advice of Gary Bencivenga, the man many have called the “best copywriter in the world.”

Gary’s entire copywriting philosophy was built around proof. And Gary believed that, while proof in your copy is great, proof embedded in your offer is even greater.

When I think a bit, I see that’s what got me to click and consume the “offer” of that article today. Because that article could just as well have been,

“Charlie Munger: 20 Negotiation Tips That Will Make You Richer.”

Or, “Charlie Munger: 20 Mental Models That Will Make You Stronger.”

Or, “Charlie Munger: 20 Indian Dishes That Will Make You Fuller.”

With any of those offer variations, but with Charlie Munger again at the core, I probably would have still wound up in a trance.

And vice versa.

Imagine that same article had been titled, “20 Really Fantastic and Valuable Book Recommendations.”

​​And if you go to read the article… there’s a case study right up top of Charlie Munger… and how he made a bunch of money by applying an idea from the first book on the list.

Yes, that case study would be proof. And yes, it would be valuable. But it would be nowhere as valuable as basing the entire offer around Charlie.

But perhaps I’m not making this “proof offer” idea clear. So consider something Gary Bencivenga himself did.

At some point in the 70s, Gary started working for a direct response marketing agency. Gary wrote an ad for the agency itself to hunt for new clients. He ran the ad in the Wall Street Journal — and got his agency swamped with new work.

How did he do it?

Well, there was a ton of proof throughout the entire ad. How the agency works… how they reward copywriters… case studies of past clients.

But all that was nothing compared to the actual proof-centered offer. The entire ad was built around that offer. In fact, it featured right in the headline:

“Announcing a direct response advertising agency that will guarantee to outpull your best ad.”

So there you go. Build your offer around an embedded proof element, and watch your prospects get into a buying trance. But…

Perhaps I’m still not making this “proof offer” idea clear enough.

In that case, you might like to read more about it.

And you can do so in Commandment I of my little book, The 10 Commandments of A-List Copywriters. Yes, I took Gary’s advice when titling that book. For more info:

https://bejakovic.com/10commandments

My fruitful first Clickbank failure

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This year marks the 10th anniversary of the publication of my first-ever book. Well… book might be a bit grandiose.

It was more like an 85-page pdf. And by publication, I really just mean I put it up on Clickbank for sale.

The title of this thing was the Salary Negotiation Blueprint. The background was this:

10 years ago, I was a dissatisfied office drone working at an IT company. Day after day, I’d sit at my computer, drumming my fingers on the desk, looking out the window as the sun set at 4pm. “And I still have to sit here and pretend to work for 2 more hours!” I wanted to get free.

And then I heard about Mike Geary. Mike was making a million dollars a month selling his own 85-page pdf, The Truth About Abs, on Clickbank.

How could I do the same?

Fortunately, the same source who clued me in to Mike Geary (Tim Ferriss) also clued me in to that most highly revered and valuable guide to direct marketing:

Gary Halbert’s Boron Letters.

Being the bookish type that I am, I got the Boron Letters and I read them. At the time, I wasn’t sure what exactly was so great about them. But I did get one thing from Gary, and that’s when he talks about how to create an info product:

1. Pick a topic
2. Read 5 of the best books on the topic and take notes
3. Write up your own book/85-page report with the best information taken from those other books
4. Make millions!

And here we get to the crossroads.

Because in an unusual move for me… I actually put the Boron Letters down… stared at the void for a bit… and then took a hesitating, first step forward.

In other words, I stopped reading and actually did what Gary was telling me to do. I followed his steps 1-3.

The outcome was the Salary Negotiation Blueprint. I put it up on Clickbank. And then, I rubbed my hands together in anticipation of step 4 aaaand…

Total sales? 0. Total money made? $0. Total learning experience?

Well, with 10 years of hindsight and about 6 years of working as a direct response copywriter, let me highlight a few of the mistakes I made with this first project:

1. Name. I went with Salary Negotiation Blueprint just because every other info product at the time was “something something blueprint.”

But what exactly was the promise in my name? That with my blueprint, you could… negotiate? Not very tempting.

2. “Affiliates will love it!” No, they won’t.

You can see public lists of what Clickbank affiliates love to promote, and salary negotiation guides are not it. This was a lesson I could have learned from the Boron Letters — sell to a starving crowd.

3. My market. What profile of person is going to buy an ebook on salary negotiation?

I can’t say, because I never managed to sell a single copy. But my guess is, these aren’t exactly players with money. More likely to be schlubs on a budget — much like me at the time.

6. The back end. What can you sell to somebody who bought a guide on salary negotiation? A course on networking over the water cooler? Or a guide on Slack tips and tricks, maybe? It feels like grasping at straws.

Ultimately, salary negotiation is a one-time need. Which is bad — because the profits come on the back end.

7. The price. I can’t remember the price. I think I started out at $37, and when I failed to make any sales there, I moved it down to $17, where I continued to fail to make sales.

But whether at $37 or at $17, my price was completely disconnected to the value of my offer. There was zero thought or strategy to it.

So there you go. Maybe you can learn a bit about direct marketing from my mistakes above. Or maybe you knew all this simple stuff before.

Either way, you’re in a good place.

Because there are mountains of people out there who don’t know even these basics of direct marketing and copywriting.

​​And not all these people are as clueless and unsuccessful as I was 10 years ago. Some of them have working businesses — even thriving businesses — in spite of awful, self-defeating marketing.

But you’ve probably heard this claim before.

I know I heard it for a long time. And all I could say is, “Well, where are all these mountains of business owners who could benefit from my growing marketing knowledge? I’m ready to help them out!”

The perverse truth is, they seem to pop up the most when you no longer need them.

A part of it is simply your level of skills. But a part of it is the exposure you give yourself.

In other words, you can shortcut the process somewhat, by giving yourself more exposure. Which brings me to my ongoing offer:

You can get a free copy of my Niche Expert Cold Emails training.

This training covers two cold email strategies that got me in touch with a couple of business owners, one with a working business, and the other with a thriving business.

All in all, these cold emails led to $16k worth of copywriting work. Not Mike Geary money, but an important step on my journey away from office dronedom. And I’m sure I could have gotten more work from these emails, had I just used them more consistently.

The training is yours free right now, as part of a promotion I’m trying out. For the full details, take a look here:

https://bejakovic.com/free-offer-niche-expert-cold-emails/

“Sign of the Elephant Guarantee”

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Right now, the top seller in the competitive “manifestation” niche on Clickbank is an offer called the BioEnergy Code.

The VSL for this offer tells the story of Angela Carter, a woman on a journey to find wealth, health, and a feeling of connectedness… by following the golden thread of the elephant.

Elephant?

Yes, elephant.

First, Angela walks into a bookstore in her home town. She closes her eyes and prays for guidance. And she spots a travel guide with an elephant on it.

Next thing you know, Angela’s traveled to Nepal. A boy on the street tugs on her shirt. “Go see the elephants,” he says, and he points across the street.

This leads Angela to a guru who tells her the secret of manifesting anything she wants.

She manifests a new and amazing life for herself. She’s ready to head back home. And she wants to make the guru’s secret public, so others could benefit also. But the guru balks.

“This knowledge stays in Nepal!”

But our hero is prepared. “What if we contribute a portion of each sale to a save-the-elephants charity?”

The guru mulls this over for a second. “Deal!”

This explains why you can now buy the BioEnergy Code for $37 on Clickbank. Pretty standard stuff and not particularly inventive. But this next part is.

When it’s time to close the sale on the set of guided meditation mp3s and chakra-release PDFs, Angela makes the following guarantee:

I call it the “Sign of the Elephant Guarantee”.

Here’s how it works.

Within 24 hours of saying “yes” to The BioEnergy Code…

I guarantee you’ll receive an unmistakable “sign” that you’re on the right path.

It’ll feel like something just got unblocked so you can see your path more clearly than ever.

It may not be an “elephant” like it was for me in Barnes & Noble and the tea shop in Kathmandu…

But it WILL be so clear and so unmistakable, it will be the “Elephant in the Room” – a sign that your fields of BioEnergy are about to be cleared and unleashed.

All I ask is that you give your source 24 hours to manifest this elephant in the room sign.

And if you don’t experience this elephant size sign, simply email me and I’ll promptly refund every penny.

I thought this was genuinely clever. This short bit of copy does so much.

I sat down, and off the top of my head, I wrote 7 good things that come out of this guarantee. I was going to highlight the most valuable of these 7 things in this email, but I realized they are all too important.

So I will make you an offer with a 100% no-questions-asked money-back guarantee… for a full 24 hours.

I call it the “Sign of Clickbank Insight.”

Here’s how it works:

Within 24 hours of reading this email, I guarantee you will receive an unmistakable sign having to do with Clickbank.

Oh, it might not be a big Clickbank logo on a sales page that you visit. But it will be there if you watch for it.

It might be some email newsletter mentioning Clickbank… or it might be an online run-in with a copywriter or marketer, such as Stefan Georgi or Ian Stanley or Chris Haddad, who has been closely tied to Clickbank in the past.

Once you see the sign, you will feel a clear and unmistakable lightbulb moment. “Aha! So this is what that Bejakovic guy was talking about!”

I guarantee this will happen. All I ask is that you give the universe 24 hours to organize this moment of insight for you.

And when it happens, then sign up to my email newsletter.

Reply to my welcome email and tell me about the sign that you saw… and I will spell out the 7 chakras of the “Sign of the Elephant guarantee.”

I mean, I will tell you what I thought was so good about this guarantee… and how you can use this in your own marketing and copy to one day make it to the top of your own Clickbank category.

Or… your money back.

A simple habit for enjoying yourself at parties and inventing almost irresistible offers

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Today I want to tell you how to enjoy yourself at every party you go to from now on… and how to come up with offers that your market is 98% sure to love.

Let me set it up with a bit of drama:

A few days ago, a friend I have from my decade of living in Budapest, Hungary, forwarded me a screenshot of the following Instagram post.

The post was written by a Lainey Molnar, a Hungarian illustrator now living in the Netherlands.
​
​Lainey became an Internet star recently because of her “women empowerment” illustrations.

As an Internet star, she was fielding some Internet questions recently. One question was why so many Hungarians choose to move away from the motherland and live abroad.

​​Lainey responded:

​Because the mentality is simply unbearable for anyone who aspires for a healthy psyche (and let’s not get stared on the political system, we already clocked in like 12 years with a Trump before Trump)

It’s a culture of mediocrity, always dragging everyone down. They’re jealous, petty, always blame everyone else for everything, They constantly gossip, meddle, and walk over others for gain. Brrrrr, I can’t stand being there for more than a few weeks.

So here’s what got through my skull:

If Hungarians really are as miserable of a people as Lainey makes them out to be — not true in my experience — then going by the tone of her two paragraphs above… she sounds like a perfect Hungarian, whether she lives in Amsterdam or Budapest.

And that’s my point for you today:

Whatever the apparent topic of conversation, people are almost always talking about themselves.

Once you realize this, you can have fun at every party, just by listening to others and asking yourself… what is this guy really saying? What is he revealing about himself that he doesn’t mean to?

And same thing with your customers and prospects.

Everything they say about you… your competition… the world at small and at large… is mostly about them.

And just by listening or, as Ben Settle likes to say, reading between the lines, you can get a lot of valuable intel. Intel you can use to inform your marketing and your offers… and give people what they truly want — even if they could never express it directly.

At this point in my emails, I usually like to take the core idea I am talking about and do a demonstration. But today, we can do the opposite.

If you like, you can probably read this very email, and find I am talking about myself. Maybe in ways that I didn’t even mean to expose, some perhaps quite negative.

So if you have some insights that you’ve gleaned about my personality through this email or other emails… and if you want to shock me with them, I am here, ready.

Just write me directly and fire away with your piercing observations. Do it for me. And do it because you will be starting a habit which will benefit you for years in your personal and business life.

Everything is free

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I know a lot of people in the marketing world worship at the altar of Seth Godin. I myself have had no contact with that religion, until today.

Today, I read an article that Seth wrote earlier this month, with a provocative title:

“Customer service is free”

Seth says that because of word-of-mouth and the value of loyal customers, you should stop looking at customer service as a cost.

That’s a point I’ve heard Ben Settle make before. Ben says that customer service is the #1 sales skill, which will allow you to charge higher prices… give you an advantage over your competitors… and allow you to make up for your shortcomings.

But here’s something that puzzled my mental squirrel:

Ben Settle has been making this point about customer service for years. It never made as much impact on me as the Seth Godin article. Because Seth’s presentation was more powerful.

Perhaps, and this is just a hypothesis based on my own experience today, the power of “FREE” is greater than the power of “profitable” for getting into people’s heads. Sure, once you open up a path into somebody’s brain with the ice pick of FREE, then you can bring in the “profitable” argument. But not before. And that’s what Seth Godin does — FREE in the headline, profitable in the very last sentence of his article.

But whether that’s a universal truth or not, one thing is universally true:

All your offers, whether ideas you are pitching or actual products you are selling, should be FREE. Of course, not free today. But FREE. Here’s what I mean:

The next time you are faced with a prospect who’s holding your offer in his hands, interested but still not sold, then apply the following free idea, and it will pay for itself immediately:

Put your arm around your prospects shoulders and point to the rainbow on the horizon. Then point back to that product of yours, there in your prospect’s lap. And then once again, point to the rainbow.

“Do you see now?” tell your prospect. “In 9 weeks, it will pay for itself. So really, it’s FREE. And after that, it will even start to make you money.”

Speaking of making money:

I have an email newsletter in which I share money-making ideas about marketing and copywriting. You can sign up to my newsletter today at a small up-front cost. But really, don’t think of it as a cost, think of it as an investment. One that will pay off before the end of the day.

My brush with death yesterday

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Yesterday, I was driving back from a seaside stroll. I was lost in thought as I sped down an empty two-lane road that cut through olive groves and patches of pine.

My shoes were sopping wet. During the stroll, I had decided to wade into the water (story for another time). So there in the car I was thinking… what would be the best way to dry them?

Suddenly, I snapped to attention.

There was a car up ahead, coming towards me. Something was off — a cloud of dirt from the side of the road had just exploded into the air next to the car.

I saw the right side of the oncoming car lift off the ground.

In the next moment, the rest of the car followed.

The entire car took off into the air, rolled over, and came crashing down on its roof on my side of the road, about 20 yards in front of me.

I pulled over and opened my eyes wide to make sure I wasn’t dreaming.

Nope. Awake.

I got out and approached the smoking upside-down hulk.

Somebody started crawling out from the driver’s-side window. A young guy, maybe 20 years old.

“Are you alive?” I asked.

He stood up, then immediately doubled over and put his hands to his face. “I just don’t know what happened,” he said. He straightened up. There was a bit of blood by his temple but otherwise he seemed fine.

More cars started arriving and pulling over, up and down the road.

Pieces of the wreckage were lying all along the asphalt. The back of the car, which I guess was the first part to hit the ground, was completely detached.

Smoke was coming out from under the engine, or rather, above the engine, since the car was now upside down.

The guy crawled back in to get his phone. He crawled out and started calling somebody.

A couple of other dudes walked over. “You gotta be careful,” one of them said to the driver while inspecting the underside of the car. “These roads can be slippery.”

The line of pulled-over cars was growing. People were getting out and looking on from a distance.

One woman, along with her kids, started walking towards the wreck and yelling in a mild panic that somebody should call the fire department, because the car will soon set on fire. Still, she kept walking nearer and nearer, her kids in tow, drawn in by the crash.

At this point, I realized I’d done all I could here. As the first responder, I felt it was my duty to also be the first abandoner.

And so I got in my car, turned around, and headed back where I came from, wondering about the strange sight I just saw.

And only then, it hit me:

Had I been a second or two further up the road, this thing would have landed right on top of me.

I don’t know how resilient the roof is on my current ride (a 20-year-old Audi that I borrowed from my mom)… but I doubt it would stand a direct hit by a ton and a half of falling metal.

I don’t really have a good takeaway for you, because this story is still too fresh in my mind — I am writing to you from the past, about 40 minutes after the event.

All I can say for sure is that seat belts save lives. And also perhaps this:

Be careful what message you send to the universe. Because just the day before this happened, I wrote an email making fun of people who write emails based on what just happened to them earlier in the day. And well, here we are.

Last thing:

Since I’m still alive, I feel I should celebrate, and make you some special “I’m not crushed” offer.

But I’m a little unprepared. So let me do something I’ve never done before and I’m sure to never do again:

Free consulting.

My need to somehow give thanks is your opportunity. I’ve made 3 slots available over the next few days:

1. Tomorrow, Saturday Dec 11 at 7pm CET
2. Sunday, Dec 12 at 10am CET
3. Tuesday, Dec 14 at 2pm CET

Each slot is good for 20 mins, exactly.

During that time, you can ask me your most pressing questions about writing copy… freelancing… email marketing… advertorials… positioning… or really anything else copywriting or marketing or inner-game related.

I’ll tell you all I know and that fits into 20 minutes… without any hedges about “that’s reserved for paying customers only” or “wait for my upcoming product on that topic.”

Hell, you can even get me to do work for you, helping you with copy or sketching out new ideas. Whatever we can squeeze into 20 minutes.

So if you want to take me up on this opportunity, here’s what to do:

1. Write me an email and…

2. Tell me which one (yes, only one) of the above slots you want to take up and…

3. Tell me what you want to discuss, what questions you have, or why you want this consulting. Be specific and be brief — 5 sentences max.

I’ll go through the applications I get for each time slot in the order I get them. And for each slot, I will choose the first application that sounds like somebody I can help.

And if you’re wondering what my criteria are for that… here are a few questions/motivations that I am not likely to engage with for these consulting calls:

1. “I just found out about copywriting. I feel it could be good for me… but it also seems really tough. What do you think?” (It’s not so tough and it won’t be good for you.)

2. “What’s your number 1 copywriting book I should read? (I advise you to get rid of the “number 1” mindset.)

3. “What do you really think of Daniel Throssell’s Black Friday campaign? (Read my email tomorrow if you want to know that.)

Final caveat:

I’ll record these consulting calls. I have no plans for them at the moment. But they will be mine to do with as I please — to give away, to sell, to let languish on Google Drive.

If that doesn’t bother you, and you want to get my creativity, experience, and knowledge to work for you… then take a moment, think what you really want my help with, and then write me that email, following the steps I laid out above. And then, buckle in.

My need is your opportunity

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I was originally planning on taking the idea in this email and packaging it up as a paid product, maybe a short video course.

I could use the money. But the idea is still too rough to sell.

Perhaps with your help I can polish it. And then sell it, for a fair price, which reflects its true worth. And maybe we can even split the profits.

So here’s what I’ve got so far:

1. Parris Lampropoulos fundraiser. A few years ago, A-list copywriter Parris Lampropoulos was raising money for his cousin’s cancer treatment. Back then, I wrote an email about why I finally broke down and bought the webinar series that Parris was offering. And one part of what made me do it was this:

People rush to a fire sale because they feel they must be getting a steal. Because they think they are taking advantage of somebody else’s time of need.

I’m not proud of it, but I realize that, somewhere not very deep down, there was an element of this in my motivation to seize this opportunity.

2. The Robert Collier kicking story. Collier once wrote about how his colleagues at the publishing company spent time each day kicking holes in the boxes of books they were selling. Because lightly damaged sets of books, advertised as such and sold at a discount, sold more easily and made more money than sets in perfect condition.

3. The continuing problems with the Green Valley supply chain. Not long ago, I wrote about the overstock at the Green Valley warehouse. It’s the second time it happened in under a year. Both times, they had to run a sale to get rid of the extra bottles of pills. This twice-in-a-year overstock was either extremely unlucky or transparently false.

So that’s what I’ve got so far.

You can see the common thread. If you wanna sell something, it’s often very powerful to run a sale and give a reason for the sale.

And not just any reason.

But a reason that allows your prospects to think they are taking advantage of your need. Just don’t be transparent about it, or you lose credibility.

I think this is a super valuable idea at its core. Everything tells me it can move mountains of stuff, if it’s only used wisely.

But how exactly? That’s where I’m stuck. I don’t have any good examples of this strategy being used consciously and yet credibly in today’s market.

So you got any ideas for me? How to apply this today? How can I take this “fire sale” insight, and wrap it up as a little course I can sell?

If you do, get on my email newsletter so we can stay in touch. And then write me and let me know your ideas. If I ever end up putting this product out with your help, I won’t just give you a free copy. I want to show my gratitude. So I’ll also give you a royalty, a share of the earnings as well.

Last chance to send $1000, plus a free spot in my upcoming Write-Your-Advertorial workshop

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On April 30, 1961, Leonid Rogozov gave himself a jab of Novocaine. He struggled forward in his hospital bed and told one of his “assistants” to shift the mirror a little. He picked up the scalpel, and started cutting into his own side.

It took Rogozov about an hour or so. He had to take frequent breaks due to weakness and fainting spells.

But eventually, he managed to cut out his own inflamed appendix… sew himself up… and presumably, drink a bunch of vodka to celebrate.

Leonid Rogozov was the only doctor at the Soviet Antarctic station. He had to operate on himself, because nobody else at the station could. He survived, and a year later, when he got off Antarctica and his story became known, he became a national hero.

I’d like you to keep in mind this image of a doctor operating on himself… while I tell you about something I heard in Dan Kennedy’s Wealth Attraction Seminar.

“Don’t make decisions for other people,” says Dan.

The fact is, we are all full of what Dan calls secular religious beliefs. These are “facts” about our businesses we firmly believe without any proof. Things like, how much people in our market are willing to spend… what they are willing to buy… and how best to sell them.

Dan says those secular religious beliefs reflect more what’s going on internally in our (the marketers’) heads… rather than the true state of the market.

Dangerous stuff. You might even call it a poisonous inflammation. One that only you can surgically cut out from your own body, in a heroic operation, with the sharp scalpel of real-world testing.

And now that I’ve given myself a shot of Novocaine by sharing this valuable idea with you, let me get out my own scalpel and start cutting:

A few days ago, I got an email from the affiliate manager behind Steal Our Winners. She’s pushing people to promote the lifetime subscription to Steal Our Winners, because the price is going up.

“Nope,” I said. “I won’t do it.”

As you might know, I regularly promote Steal Our Winners. It’s Rich Schefren’s monthly video thing, where he interviews a bunch of successful marketers, and they each share one inside tip on what’s working for them right now.

I think it’s a great product. That’s why I’m happy to promote it each month.

Except, what I always promote is the $1, one-month trial of Steal Our Winners. I think it’s an easy sell, both because Steal Our Winners is a product I personally like… and because, come on, it’s $1.

But this lifetime subscription is not $1. It’s orders of $$$$ more. Plus it’s a lifetime subscription. It sounds so final, like marriage.

That’s why I said I wouldn’t promote this offer. And yet, here we are. So let me make a confession:

I myself have bought the lifetime subscription to Steal Our Winners.

For me, it was absolutely worth it, at the price I got it at. Not just because of the great monthly content… but because of the free bonuses you get, which you can’t get anywhere else.

Like Joe Schriefer’s Copyboarding Academy.

And the Agora Financial Media Buying Bootcamp.

And Rich Schefren’s Mystery Box. (What’s inside? You gotta open up and see.)

Plus about a dozen other bonuses… along with all the back issues of Steal Our Winners.

But if you have no interest in this offer, there’s no sense in me pushing it more on you.

And if you do have some interest, this post isn’t space enough to tell you all the many things you get in the lifetime subscription to Steal Our Winners… and why it might be worth grabbing before the price goes up.

For that, I recommend checking out the link at the end of this post.

Phew.

​​I guess I’ll manage to sew this up after all, after an hour of weakness and fainting spells. So here’s one final thing:

If you do decide to get the lifetime subscription to Steal Our Winners, forward me your confirmation email. Along with your mailing address.

As my own bonus, I’ll give you a free spot in my upcoming Write-Your-Advertorial Workshop. This workshop will happen later this year, and it will cost more than the lifetime Steal Our Winners subscription costs now. (More details about this workshop to follow.)

But what about the mailing address? Why do I want that?

Because I will also mail you a bottle of Belvedere vodka. That way we can celebrate this successful and heroic operation, together, somewhere in virtual space. Na zdorovye.

Operation complete. So here’s the link:

https://bejakovic.com/sow-lifetime

“A-list copywriter vaccine”

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A certain Dr. Frankenstein, who is a genetics professor at Stanford University, claims he has invented a “superhero vaccine.”

Dr. Frank took genetic material from an an Olympic athlete as the basis for his vaccine.

And what does the vaccine do?

“It gives you a body-wide genetic upgrade,” says Dr. Frankenstein. He claims that the jab will make heart disease, stroke, Alzheimer’s disease, and liver disease a nonissue in the vaccinated.

I don’t know about you, but a genetic upgrade sounds great to me. I’d love to have the muscles, stamina, and Alzheimer’s resistance of an anonymous Olympic athlete, all with just a one-time visit to Dr. Frank’s offices.

In fact, this superhero vaccine matches 3 of my 4 criteria for the ideal offer.

It’s irresistible and promises escape… it’s easy… and it’s urgent.

After all, old age and diseases are certainly coming. And I don’t want to be left behind as the only non-vaccinated, aging weakling in a population of vaccinated superheros.

Of course, there is one element of the ideal offer missing with Dr. Frank’s jab. And that’s perceived safety.

In fact, the reactions I’ve read so far are a rehash of Jeff Goldblum’s speech from Jurassic Park:

The lack of humility before nature that’s being displayed here staggers me… Don’t you see the danger inherent in what you’re doing here? Genetic power is the most awesome force the planet’s ever seen but you wield it like a kid that’s found his dad’s gun.

It’s a reasonable attitude.

But who of us is gonna be that reasonable once a number of daring souls opt for the superhero vaccine… and report amazing results about overflowing energy, perfect memory, and more lustrous hair?

Perhaps you see where I’m going with this. So I won’t drag the point on.

Instead, let me remind you that my Copy Riddles program is open right now.

I think of it as an “A-list copywriter vaccine.” Because it gives you the irresistible promise of a brain-wide copywriting upgrade… through a quick and easy process… based on the winning sales bullets of A-list copywriters.

And there’s a certain matter of urgency. Because Copy Riddles is only open until this Sunday, July 4, at midnight PST.

“Uff, I don’t know,” you might say. “It sounds kind of risky.”

In that case, let me tell you that a small group of daring souls have already gone through Copy Riddles.

They all survived. And here’s what one of them, an Agora copywriter by the name of Vasilis Apostolou, has to report:

I’ve taken every popular course out there. I’m talking about the most popular courses from A-list copywriters. Obviously, I’ve read, listened and watched a lot about bullet writing.

But I can say with 100% confidence that John has put together the best course on bullets, bar none.

I learned a lot from the course that I use for all types of copy: From subject lines to hour-long interview style promos.

I wish I had John’s bullet course when I was starting out. It would have saved me tons of frustration… and shaved months off my learning curve.

In case you’d like to find out more about the A-list copywriter vaccine:

https://bejakovic.com/cr

You too can profit from mooches, singers, and bon bon eaters!

by

“I’m always amazed that people seriously believe that they can make $1,000 a week stuffing envelopes. Evidently, greed and the ‘something for nothing’ ploy are too much for the bon bon eater to resist. What the mooch doesn’t know is stuffing envelopes is a sophisticated, highly mechanized operation that is run by legitimate businesses that specialize in mass mailings. The possibility of them using a bon bon eater is not only remote, it’s a joke. As a biz-opper, you look at bon bon eaters as a joke — a profitable joke.”
— Biz Op: How To Get Rich With “Business Opportunity” Frauds And Scams

Thanks to a reader named Lester, I found out about the book Biz Op, written by one Bruce Easley in 1994.

Biz Op claims to be an inside look at how Easley made a killing by cheating, lying, and scamming his customers, often in violation of state and federal laws.

“Yeah right,” I said.

“Why would anyone publicize that information if it were really real? Even if Easley wasn’t afraid of the legal consequences and the retribution of his burned “mooches”… why not turn his confession into a business opportunity itself, and sell people ‘The Lazy Way to Riches’ for $197… instead of selling a book about defrauding people, through a regular book publisher, for a few bucks apiece?”

I don’t know the answers to any of that. But I have no more doubts that Biz Op the book is legit.

There’s the fact that Easley was written up in the NY Times (“You too can be a successful criminal!”).

There are his appearances on daytime shock shows like Donahue.

But most of all, there’s the book itself.

It’s got insider jargon I’d never heard of. Like mooches (any sucker dumb enough to hand a bizopper his or her money)… bon bon eaters (stay-at-home moms who respond to envelope stuffing offers)… and singers (relatives you pay to pick up the phone and act as social proof for your biz op).

And then there’s all the familiar detail of the marketing approach and the copy. In a nutshell, Easley’s biz op offers were:

1. Irresistible (a promise of riches outside your normal grasp, and an opportunity to escape your current life)
​
2. Easy (you don’t have to do anything… or the work will be trivial)

​3. Safe (there’s a money-back guarantee plus all these other people say it’s a great opportunity)

​4. Urgent (somebody else in your market is interested and we need to tell them by tonight if it’s them or you)

I saw a YouTube video recently of Magnus Carlsen, the current world chess champion.

Carlsen was shown different positions on a chess board. Each time, within a few pieces being put on the board, he recognized the position as part of some famous historical chess match. He even recognized the setup from the chess scene in the first Harry Potter movie.

My point is that there’s value in knowing the history of your field. That’s why I’m telling you about Biz Op the book.

Don’t scam people. But there’s value in studying mooches, singers, and bon bon eaters. Because Easley’s 4-part checklist above is the essence of what makes for a good direct response offer.

Make your own offer as close to that as you can… without lying, cheating, or breaking any laws… and you’ll have a real shot at profit.

At least that’s my theory. Which is why I organized my own offer as I did.

I’m talking about my Copy Riddles program. For the right person, it should be irresistible (“breakthrough copywriting skills in 8 weeks or less”)… easy (“just follow the instructions and do the exercises”)… and safe (“there’s a guarantee, plus all these other people say it’s great”).

And what about urgent?

Well, Copy Riddles is open until this Sunday, July 4, at midnight PST. After that, it won’t be available for months.

So if you want to find out about this exciting opportunity before it becomes unavailable…

https://bejakovic.com/cr