There’s a terrace on the 12th floor of my building. I tried going up there once. None of the keys that the landlord has giving me fit the lock. I figured the terrace is off-limits and I left it alone.
Then I went traveling for a few days. I asked an acquaintance to come water my plants while I was gone. He did, and out of curiosity, he also went up to the terrace and tried unlocking the door. It turns out one of the keys does fit, you just gotta jiggle it a little.
The terrace opens up to a fantastic view of the whole of Barcelona, from the Mediterranean Sea to the Sagrada Familia and back. As you can imagine, I’ve been going up there since.
Last weekend, I did a few market research calls with people who had expressed interest in my new daily email prompts service.
One of these calls was with a reader who only identifies publicly by the code name Misty. After I asked Misty my questions, she asked me one in turn:
“Do people respond to your emails a lot?”
It depends.
People used to respond more back before I started selling in almost every email. I figure that the daily option to buy channels some of that drive.
These days, there are strange lulls and peaks in the replies I get. Sometimes it seems people are responding regularly to my emails, and sometimes it’s crickets (at least until I have a new offer).
I asked myself, why?
My best guess is that I often forget to write emails featuring people who ask me questions and who respond to my emails. And vice versa. The more I make this newsletter feel interactive, the more people respond.
But this goes beyond just getting people to reply to your emails:
You gotta tell people stuff, explicitly, to clue them in. A lot of us, myself included, never think what options are out there, or here, right under our nose.
So if there’s a behavior you want people in your audience to adopt, first of all you have to tell them that it is in fact possible to adopt that behavior… and second that it is in fact encouraged and maybe even beneficial to them.
Maybe this is super obvious. But again, it’s something I personally forget to do.
I’ve experienced it on the other side as well.
It’s not only the terrace that I avoided going to for a year+ because I assumed it was off-limits.
I also almost never respond to other people’s newsletter emails. “Surely they don’t want to hear from me? What do I write? Everybody else must be responding anyhow, I guess they are too busy.”
All that’s to say:
You can hit reply to this email, tell me who you are, share your thoughts, or ask your questions. I don’t promise to have answers for you. But I do promise to read all messages and to reply in turn.
Plus, there’s a chance you get featured in one of these emails — under your own name, or under a code name, as you prefer.
In other words, it’s possible to reply… it’s ok to reply… and I even hope you will do it.