Copywriting

The curiosity mistake

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Yesterday, I wrote an email about a course I bought via the “dark marketplace” for courses.

There was some valuable and potentially profitable point in that email, but it didn’t matter much.

Because almost all the responses I got, and I got a hobuncha, said something like the following:

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I’m sure you’re getting plenty of replies like mine, but I can’t help it… what’s the course??

Not planning to buy it, just plain ol’ curiosity. It’s so weird thinking in 2025 that there’s still info that can’t be accessed immediately with just 2-3 clicks…

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I didn’t share the name of the course yesterday and I won’t share it today.

Like I wrote in my email yesterday, I bought the course without knowing anything about it, based on a recommendation alone.

I can’t recommend it to others since I haven’t received it or gone through it yet. In fact, I can’t say anything more about it other than what I have, aside from its name. But what are you gonna do with that?

Legend says that near the end of his career, direct marketer Gary Halbert quizzed a protege. Halbert asked, “The best way to get a prospect’s attention is to appeal to…”

The protege thought for a moment. “Their sense of self-interest,” he said.

“No!” said Halbert, and he whacked the protege on the wrist with a large wooden ruler. “The right answer is, their sense of curiosity.”

True true.

Now here’s the valuable and potentially profitable point of this email:

Another legendary marketer, John Caples, found that pure curiosity headlines always and dramatically underperform pure benefit headlines in terms of sales.

Sure, curiosity headlines got the attention, just like Halbert said. But Caples found that benefit headlines got the money. The best performing of all were headlines with both a benefit and an element of curiosity.

All that’s to say, idle curiosity isn’t worth much, not unless you can channel it into something else.

I’m telling you this if you’re trying to sell, and I’m telling you also in case you are not.

But on to sales, specifically of my new 10 Commandments book.

I’ve tried to make this book intriguing and curiosity-baiting up to 11. I mean, that was the whole idea behind talking about con men and pickup artists and such. But as I say at the close of the book:

“Of course, the real question is, what are you going to do with this stuff? Learning new techniques is nice, as is getting an a-ha moment, a new insight into something profound about yourself. But none of it matters much unless you put it to use and somehow apply it in your life. Will you do that?”

I hope you will. The book contains simple but powerful ideas to make you more effective in communicating, whether you want to sell, negotiate, or even seduce. If you’re curious, and if you’re looking to benefit, here’s where you can find out more:

https://bejakovic.com/new10commandments

How to push-pull prospects on your list

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A few days ago, long-time reader and personal development coach Miro Skender sent me a message with a highlighted passage from my new 10 Commandments book which says:

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Expose human beings to anything constant — even incontestably good things like compliments, security, or money — and people soon stop responding. Like Macknick and Martinez-Conde say, we need contrast to see, hear, feel, think, and pay attention. Otherwise the world becomes literally invisible.

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Miro then said how he knows this fact of human psychology well. He knows how to apply it in his work with coaching clients. But he doesn’t know how to put it to use with prospects on his list. Do I have any ideas?

It’s a good question.

Prospects get bored and leave if you expose them to a constant stream of the same — even if it’s good, valuable, well-written same. But not only that. You make fewer sales with the prospects who stay, because your emails are simply less persuasive than they could be.

I thought of how best to answer Miro’s question in an email. Should I give an example from my own previous emails? Or from a sales letter written by an A-list copywriter? Or would a metaphor be needed to really get the point across?

There are benefits to doing each, I thought. So why choose among them and risk doing a sub-optimal job?

I soon realized that answering Miro’s question properly would involve a ton of work, way too much for a daily email.

Fortunately, I remembered I had done it all already, and more, inside my now-retired Most Valuable Postcard #2, code name “Ferrari Monster.”

The background on the Most Valuable Postcard is that it was a short-lived, paid, monthly newsletter I ran back in the summer of 2022.

It was short-lived because I found it was way too much work and stress to write up something as in-depth and researched as I wanted to make each of these monthly guides to be.

I pulled the plug on Most Valuable Postcard after the second issue, but not before I got glowing reviews from a group of initial subscribers that I let in.

For example, email marketer Daniel Throssell, who was one of those early subscribers, wrote me to say after the first issue:

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Seriously though, dude, I know it’s issue #1 but this program you’ve created is amazing. You’ve honestly made me pause and reconsider some ideas about how I want to do my own newsletter because this is just so excellently executed. I love pretty much everything about how you’ve done this, from the format to the content to the value you deliver in your insights. Really impressed.

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I don’t make back issues of Most Valuable Postcard available regularly. Most Valuable Postcard #2 wasn’t available yesterday. It won’t be available tomorrow. But it is available today.

If you’d like to find out more about what’s inside, and how you can use it to push-pull the prospects on your list:

https://bejakovic.com/mvp2/

The crazy things my readers buy

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Over the past few weeks, I’ve been running Amazon ads for my new 10 Commandments book.

One ad campaign is “automatic targeting,” where Amazon simply tries to put my book in front of shoppers on its other pages. The ad reporting shows me which of these other pages resulted in clicks and sales for my book.

I’ve also been heavily promoting my new 10 Commandments book to my own list. Since I’m using an Amazon affiliate link (this is apparently against Amazon policies, but I love to live dangerous), I can see some of the other stuff that people who clicked on my affiliate link also bought.

If you just felt a chill rush up your back, as though you’ve been stripped naked in public, calm down. I cannot tell who specifically is buying anything, only that some people who bought my new 10 Commandments book (hundreds so far) or who clicked on my affiliate link (thousands) were also in the market for other things.

As you can guess, people who ended up buying my book were also in the market for dozens of ordinary, everyday purchases such as computer cables and supplement gummies and of course a “4.4 inch fixed-blade SEAX knife with a sheepsfoot blade.”

My readers were also in the market for a bunch of books that are in some way related to my own book, such as Jim Camp’s Start With No and Henning Nelms’s Magic and Showmanship — both of which I reference in my book — as well as Made to Stick, which is one of my go-to books for effective communication.

So far, so milquetoast. But then, my readers bought some quirky things I would not have expected or even known about had I not done this Amazon sleuthing. The top 3:

#1: How To Be The Jerk Women Love — a 1991 guide to picking up women by acting the jerk, written by “F.J. Shark.” A 5-star Amazon review by a shopper who goes by “The King of Jerks”:

“Some women made fun of me for praising this book. The laugh is on them. It ended up they were dumped by bigger jerks than me. What goes around comes around.”

#2: What is Wrong with Men — a feminist social critique, I guess written in reaction to F.J. Shark’s book and its positive reviews. “What is Wrong with Men” was only published a few days ago and doesn’t have any positive Amazon reviews yet, but the NY Times called it a “kind of road map for the current masculinity crisis. Reeled me in, like Absolut and cranberry. What a pairing!”

#3, and most intriguingly: Grade 23 Titanium Externally Threaded Nipple Bar Barbell Rings. For those who are too busy living life to worry either about acting the jerk or the jerks in their lives.

I’m telling you all this as a little hack so you can safely, legally, and ethically peek into the private shopping carts of your customers.

Amazon is the world’s biggest online marketplace. An estimated 64,000 metric tons of stuff pass through their warehouses every day. I just gave you a couple of ways to see what some of that stuff is, so you can adjust what and how you sell to your audience.

If you’d like to contribute to that data (don’t worry, it’s all anonymized), or more importantly, if you’d like to read my new 10 Commandments book — about effective communication, and magic and showmanship, and one secret negotiating trick of Jim Camp that he did not reveal in Start With No — then here is my Amazon affiliate link, ready to serve you:

https://bejakovic.com/new10commandments

When not to use stories in your emails

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Stories in emails are great, except when they’re not. Here are five situations when not to use stories in your emails:

#1. If you’re in a marketplace of one (as far as your prospects are concerned), or in a marketplace where nobody else is sending regular, conversational emails.

It might seem like there are no such marketplaces any more, but there are plenty, particularly in various local service businesses — think lawyers, doctors, morticians.

In such marketplaces, no need to go nuclear by telling stories in emails, and it might even seem tryhard or unprofessional. (“Why is my lawyer writing me about his grandfather again? Why is he not working on my divorce settlement?”)

#2. If you’re in a marketplace that’s driven by current news. For example, if you are selling anything to do with finance or investing.

#3. If you’re selling done-for-you vs done-with-you or do-it-yourself.

Stories, particularly personal stories, are really there to allow the reader to identify with you and align with you, so you can congruently tell them what to do and how to live their lives.

But if you are providing a DFY solution and you aren’t asking people to change who they are, then you have better options than telling stories — and so you shouldn’t use stories as your go-to.

#4. If you have a hot new offer or some other important message and you don’t want to bury it under a drawn-out story that most people will not read.

#5. The inverse of #1 above: if you are in a crowded marketplace where everybody else is telling stories, where storytelling has become the norm, and where your audience is likely to be hearing from a bunch of your competitors.

In such a marketplace, you end up in an arms race of storytelling. Your stories have to be more vulnerable, more shocking, more engagingly told. And yet, readers are glutted and paying less and less attention, and they’re looking for the signal among the storytelling noise. As I wrote in an email a couple months ago:

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I’ve noticed I practically never read the infotainment part in the newsletters subscribe to any more. Instead, I just scroll down to see the practical takeaway, and maybe the offer.

Granted, I’m a rather “sophisticated” consumer of email newsletters (meaning, I’ve been exposed to a ton of them, particularly in the copywriting and marketing space, over the past 10+ years of working in this field). Still, that just makes me a kind of owl-eyed canary in a coalmine, and maybe points to a bigger trend that will be obvious to others soon.

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All that’s to say, story emails are bett, but other kinds of emails can be even better.

And for that, may I remind you of my Daily Email Habit service, which sometimes prompts you to send a story email, but most days (like today), it does not.

For more information on Daily Email Habit:

https://bejakovic.com/deh

Ideas are cheap, here’s how to sell them for good money

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A couple days ago I got a message from Alex Popov, who works as a copywriter (he had a couple controls for an Agora affiliate) and as an NLP trainer. Alex read my new 10 Commandments book and wrote me with some qualified praise:

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Hey Bejako!

Your new book is quite simply fascinating.

I know most, not all, of the big persuasion ideas inside, yet I’m learning them in all new mind-expanding ways.

Your book is changing my thinking about these persuasion principles for the better.

Thanks!

Only one, negative, though. The price is ridiculously low. So low in fact, I almost didn’t buy it.

Anyway, I’m glad I did.

Real thanks and use this if you like.

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I’ve been saying it for a long time:

Ideas are cheap. Even good, profitable, proven ideas.

The real value lies not in sharing an idea. Odds are excellent people have heard it all before, even if you feel you thought it up yourself. (You may have, but others have thought it up before you.)

Instead, the real value lies in:

1. Presenting an idea in a way that has a chance to penetrate the defenses your reader’s mind is sure to throw up (“I don’t get it,” “I’ve heard this before,” “I’m busy,” “I could never do this”)

2. Presenting an idea in a memorable way so that it sticks with your reader long after he’s finished reading

3. All the surrounding stuff besides the idea or even its presentation — all the encouraging, taunting, goading, shaming, motivating your reader to actually do something with the idea you’re sharing other than just squirrel it away

And that’s what you can find in my new 10 Commandments book:

Grifters, suckers, the “World’s Youngest Hypnotist,” an openly racist “comic’s comic,” a couple of tophat-wearing magicians, a pickup artist who describes himself as “average, with a serious tilt towards ugly,” the “world’s most feared negotiator,” the last Russian Tsar, the first black mayor of a major U.S. city, Eddie Murphy, Robin Williams, Ronald Reagan, and much, much more.

They are all in the book so you see the underlying ideas in a new light in case you know them already, so you remember them in case you don’t, and so you put them to work in your business and personal lives, and profit from them.

As for the ridiculously low price, it’s there for a reason, which has nothing to do with the value of what’s inside. Don’t let it dissuade you:

https://bejakovic.com/new10commandments

How to keep your readers from feeling cheap, cheated, or used

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I got an email yesterday from Parker Worth, whose online profile describes him as “just a guy with a neck tattoo.”

Maybe Parker’s a bit more — he’s got an online audience of over 70,000 people spread across X and LinkedIn and his email list, and he’s built a nice business on the back of it, teaching people how to write online.

Parker is apparently reading my new 10 Commandments book. He wrote in to say:

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Loving the book so far man.

Super refreshing especially in the age of AI Amazon garbage.

Will give it a solid review once finished

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On the note of AI garbage, a telling story:

While doing research for this book, I was looking for articles that discuss the use of misdirection in the movie The Sting, which I reference a few times in the book.

Not only did The Sting win the 1973 Oscar for best original screenplay (and Hollywood screenwriters are one of the disciplines I profile in my book) but the movie is a realistic depiction of how con men used to play the “big con” (and con men another group I profile in the book).

So while looking for something on the use of misdirection in The Sting, I found a 2,000-word blog post, published in mid 2024, that discussed exactly this topic in depth.

At first, the blog post seemed highly relevant to what I was looking for and had me nodding along.

Gradually a few small tells started to show — odd discrepancies with character names and plot twists from the actual movie, which I’ve seen a bunch of times and know well.

Finally, as the blog post recapped the climax of the movie as it never happened, I realized this was completely made up AI garbage, which had nothing new or unique or even true to say about what I was interested in. Realization made, I cursed at my laptop for a few minutes and made particular note of this blog to make sure I never come back there and waste my time again.

Point being:

You can fool some of Bejako some of the time, but you can’t fool all of him all the time.

I’m not sure what my point is beyond that except to say, these days, it’s more important than ever to give people something that feels real.

This is not new with AI. It started long before, with the ability to automate your communication (via things like email autoresponders), and even before that, with mass media that allowed one person to speak to thousands at the same time.

None of us wants to feel cheap, cheated, or used.

That’s why I spent so long doing research for my tiny new book, reading dozens of other books, watching hours and hours of obscure videos on YouTube, digging through 100-year-old newspapers, and thinking up how to integrate my own real-world experiences from my past and present careers of writing sales copy, picking up girls on the street, and selling myself to prospective clients on sales calls.

I discarded ten times the material that I finally deemed was actually good enough to include in the published version.

That’s ok. I believe all this research and prep are a major reason why I’ve heard from so many people, like Parker above, who tell me that they love the book. If you would like to see if you might love it as well:

https://bejakovic.com/new10commandments

Help for paranoid people

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Do you tend to notice cruelty in the world, and miss out on much of the positive stuff?

Do you feel superior to all the people in the world you see doing bad things?

Are you constantly comparing yourself to others, and are you preoccupied with what others think of you?

Do you often feel separate from people, different and alone?

I know I just made my email opening sound like the beginning of a Nyquil commercial. It’s not a great way to open an email, and not something I like to do in general. But if you have a genuine new diagnosis for a genuine long-running problem that people have, often the best thing is to call it out.

I can tell you, with only a small amount of hesitation, that when I first read the symptom checklist above, I got quite tingly, like Spider-Man when he senses trouble. I recognized myself in pretty much all of the symptoms, unpleasant (“missing out on the positive stuff”) and unflattering (“feeling superior to others”) as they are.

The list of symptoms above came from a curious book called Transforming Your Self, by a guy named Steve Andreas, who was an NLP trainer. I randomly came across Andreas’s book and read it 5 years ago.

Along with another half-dozen impactful self-help books I have read since, Transforming Yourself has formed the start of a self-transformation journey I am still on, which has overall made me a significantly happier and more resilient person than I had been in the decades preceding.

Chapter 11 of Transforming Your Self is titled, “Changing the ‘Not Self.'” It’s in that chapter that, almost as a throwaway, the above list of symptoms comes.

According to the book, the diagnosis, the disease or syndrome that brings all those symptoms together, is paranoia. And what’s the root cause behind paranoia and all the real-life symptoms it translates to?

Says Steve Andreas in Transforming Your Self, the root cause is negative self definitions, specifically self-definitions that are negative not in substance, but in form. For example:

A. I am a good person (a self definition that’s positive in substance and in form)

B. I am a bad person (a self definition that’s negative in substance but positive in form)

C. I am not a bad person (a self definition that’s positive in substance but negative in form)

Andreas says that paranoia, and all the misery it brings, is the consequence of otherwise good people defining their identity by using negative syntax, as in option C. “I am NOT the kind of person who…”

Is Andreas right? Or is this more unprovable NLP mystification?

I don’t know. Like I said, I can only tell you the idea hit me when I read it, and it seems to have permeated me since, and done me some good. I’m sharing it with you now for two reasons:

1. Because maybe you recognize yourself in the list of symptoms above as well, and maybe knowing the possible root cause can be helpful to you too.

2. Because, if you insist on a marketing lesson, this story illustrates the power of a new diagnosis, and specifically a new problem mechanism or a root cause, in creating a feeling of insight, which can be exploited for marketing purposes.

That’s the end of my email about paranoia. And now, since I am still promoting my new 10 Commandments book, let me move to that.

You might think that my email today was not wise in its opening (a bunch of Nyquil-commercial questions) and is not wise in its closing (an offer that’s entirely unrelated to the topic of the email).

The only thing I can say in my defense is that emotions linger and transfer. In other words, if you create a feeling of insight with one story, your readers’ minds will transfer or associate some of that feeling with your offer when it does come.

This is not particular to the feeling of insight. The same holds for feelings like trust, suspicion, or even the willingness to obey.

In fact, that’s what the influence professionals I profile in my new book, people like con men and pickup artists and even stage magicians, fundamentally rely on, and it’s what my new book is about in many ways.

In case you still haven’t gotten your copy, but are curious:

https://bejakovic.com/new10commandments

Copywriting client wants case studies you ain’t got?

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An ongoing customer (not sure he wants me to share his name) replied to my email yesterday with a “business of copywriting” question:

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Bought [your new 10 Commandments book] just now.

Great email. Keep ripping John.

And if can ask a question…

Im about to close an email marketing brand for a 4k a month deal. (They’ve done so bad in Klaviyo lol)

And the VP is IN. But the brand owner wants to see examples of prior work in supplements…. ugh.

I don’t have any atm. I’ve done mostly saas/tech cold email copywriting. And some small projects in DTC.

You got any “how a genius copywriter handles show us your case studies objection” in your store of knowledge? 😂

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It’s been a long time since I looked for copywriting clients, and even longer before I applied for copywriting jobs where I wasn’t 100% qualified.

But I gave my thoughts to this customer. Maybe they can be useful to you too.

The standard response when a question like this pops up is to tell the copywriter to go write some custom samples, and send the prospective client that.

Of course, that’s really a stab in the dark. What’s going on in the owner’s mind? It might be:

1. Maybe the owner iss not convinced that the copywriter can write compliant or effective copy for supplements, even though he’s written copy in other niches

2. Maybe the owner is not convinced that the style of copy he’s seen from the copywriter is the right way to go (eg. maybe he just wants standard image-heavy ecom emails instead of text-heavy emails)

3. Maybe the owner is not convinced that $4k a month is really a smart expense for his company right now

Custom samples can help in situation 1, but they won’t do anything in situations 2 and 3, or in the dozen other possible situations that might really be underlying the request for prior work. The copywriter would just be wasting his time, and driving the prospective client further away.

Ideally, the copywriter above would already know (or could find out) what the owner is really concerned about, and he could address that directly using completely different approaches in each case, rather than by taking a stab in the dark.

Which brings me back to my 10 Commandments book, specifically to Commandment VIII.

That commandment lays out a little change I made in how I talked to prospective copywriting clients, back when I was hunting after such.

I estimate this little change doubled my closing rate, meaning that for every three or four sales calls I had to get on with prospects, I closed two new clients, instead of just one.

This same stuff, which I discuss in detail in Commandment VIII, could be relevant to the copywriter above, even though it sounds like he’s already dug himself into a bit of a hole.

Maybe the same advice could be useful to you too? If you haven’t yet gotten a copy of my new book, only one way to find out:

https://bejakovic.com/new10commandments

Free course by bestselling author on how to write a book in 30 days

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No not me. I don’t do free courses. And though I’ve reached various levels of Amazon bestsellerdom over the years, I’d feel like a liar branding myself a “bestselling author.”

No, the bestselling author in question is James Altucher.

Altucher has published 25 books in his life. Some were total flops. Others got on the WSJ and USA Today bestseller lists. A couple were the number one selling books across all of of Amazon for a while.

I’ve been a fan of James Altucher for years. And even though I’ve just published a book (my new 10 Commandments book, which is built around an idea I actually got from Altucher), I was eager to listen to his new course.

It’s delivered for free, at least in part, via his podacst.

The initial lesson was inspiring and insightful, as usual with his material.

First came all the benefits that Altucher has personally seen from writing his many books.

Then he exploded objections about what writing a book really entails (spoiler: short, disorganized, and ungrammatical are perfectly ok, particularly in the first draft).

Then he gave three patented questions for positioning yourself so that your book naturally clicks with your audience, in the present moment.

All good stuff. And then, in lesson two, Altucher got to the Hero’s Journey. And I groaned.

As you might know, the Hero’s Journey is a story structure that keeps repeating, over and over, throughout various stories and cultures and ages. A familiar recent example is the first Matrix movie:

Neo is just some dude. Then he gets a call (literally, via a cellphone) to go on a quest. At first, he resists. Then he’s forced into it. He meets a guide in the form of a wise sage named Morpheus. He faces increasing challenges and obstacles as he progresses on his quest. He makes friends and allies along the way. Finally, there’s a climactic battle between Neo and the forces of evil, or rather, a climactic battle between Neo and his own doubts, fears, and limiting beliefs.

My issue with the hero’s journey, or with James Altucher talking it up, is not that the structure is not effective. Rather, like any structure or format that simplifies a complex topic and creates a feeling of insight (Myers-Briggs, AIDA), is that true believers start to shoehorn the entire world into this one structure.

Altucher does it in his course. Everything becomes a Hero’s journey, from Princess Leia’s backstory in Star Wars, to Moses dying right before he reaches Israel, to some woman writing a tweet about crypto.

If I didn’t already know the Hero’s Journey well, and if I didn’t already know there are lots of other effective ways to communicate that didn’t fit into this mold, I’d be very confused about what these very different stories actually have in common.

Anyways, this email is getting long. I got two conclusions for you:

1. If you want to follow the canonical Hero’s Journey as a paint-by-numbers structure, like the Matrix does, you’ll probably be fine. You might not write the next Butch Cassidy & the Sundance Kid, and you might have to lie a little if you’re telling your own life story, but you will have a serviceable structure that people will understand and even respond to.

2. If you don’t want to follow the canonical Hero’s Journey. you don’t have to. The basic thing you want to have in a good story is tension, which comes from ups and downs, twists and turns. Remember that, and you can write effective content — a story, a book, a Tweet — that doesn’t fit the Hero’s Journey, even if true believers are sure to argue otherwise.

And now back to my new 10 Commandments book, specifically to the topic of tension, ups and downs, twists and turns.

Turns out this isn’t just valuable in telling stories, but in influence in general.

I have an entire chapter on the topic, which starts out with a famous screenplay (which doesn’t fit the Hero’s Journey), then moves on to a pickup artist seducing a lingerie model in a Hollywood nightclub (a story that doesn’t fit the Hero’s Journey), and finally ends with an example of a real live con game I dug up from a 1912 newspaper article, featuring the “Charles Gondorff Syndicate,” who managed to con a man for about $1.8 million in today’s money.

All these persuaders and influencers were relying on the same same basic technique, one that you can use if you want to sell more, persuade more, or simply communicate more effectively in your personal life. In the book, I sum it up in two words. Best part? Those words are not “lying,” “cheating,” or “Hero’s Journey.” For more info:

https://bejakovic.com/new10commandments

One Big Black Love

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Well well well. Look at what the cat dragged in.

Or don’t. Rather, read on so I can tell you I’ve been assembling a list of 10 magic words associated with each discipline I profile in my new 10 Commandments book.

It’s been fairly straightforward for each. The main problem is choosing just one word or phrase per discipline, because there are lots of good candidates.

The one outlier is screenwriting because, unlike pickup or standup comedy or door-to-door sales, screenwriting is not a “live” discipline — there’s no direct and instant feedback to the screenwriter as the movie is being shown to audiences.

Still, the movie industry is huge and has been around for a century. Lots of regularities have emerged in how successful screenplays work, which is why I feature screenwriters in my book.

But what about magic words used by screenwriters?

I had the idea to look at most common words in movie titles, excluding stop words like “a,” “the,” and “and.” I found a Reddit post where some dude did exactly this data analysis, using all movie titles from IMDB.

Unfortunately, the Reddit post doesn’t include a downloadable list, but just a word cloud. In order of size, the most common non-stop words in movie titles are:

1. Love

2. One

3. Black

4. Big

… which gives us the guaranteed blockbuster title, One Big Black Love.

While doing this fascinating research I also found a list of the most common phrases aka cliches used in screenplays.

But I’ll only share that list with you over my dead body. Look, I’m just doing my job. In fact, “job” is my middle name. Or maybe “taking candy from a baby” is my middle name.

In any case, if you haven’t yet gotten a copy of my new 10 Commandments book, you can do so at the link below. When I finish up the 10 Magic Words, I will add that in as bonus to the already bonus 11th Commandment page.

Here’s the link. Go ahead. Click it. Make my day:

​https://bejakovic.com/new10commandments​