Positioning

Swan song for famous forecaster

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Today’s top headline in the New York Post:

“Renowned election guru Nate Silver reveals latest forecast for presidential election”

That’s news to me because I remember Nate Silver as a famously failed forecaster.

Silver confidently predicted the 2016 election for H. Clinton. After Trump won that election, Nate Silver waffled and said the data was right but his own weakness got in the way. The implied promise was, “I’ll be right next time.” People around the Internet shrugged and said, “That’s good enough.”

I think there are lotsa lessons to be learned from the ongoing career of famed forecaster Nate Silver. I will draw just one for you today, one I read in Lawrence Bernstein’s newsletter a few days ago:

“Rule #1 of Financial Copywriting 101: It’s better to be wrong than wishy-washy.”

This applies to any copy, not just financial.

So I’d like to make a confident prediction of my own. We won’t be hearing from Nate Silver again, at least not in front page stories for big publications like the New York Post, and not around major future contests like the 2028 presidential election.

Because Silver seems to have lost his nerve, possibly after the last Trump election he had to call. While people dearly want him to make confident predictions, he’s hedging his bets now. From the NY Post article (emphasis mine):

“Renowned election guru Nate Silver called the race for the White House a “PURE TOSS-UP” Sunday as he gave ex-President Donald Trump a SLIGHT EDGE over Vice President Kamala Harris in his latest forecast.”

Who’s got any use for wishy-washy forecasts like “pure toss-up?” My prediction is that the media will find a new Zoltar, one who is willing to confidently say what will happen and cheerfully be wrong.

Another prediction:

Tom Grundy’s Subtraction Method training will happen this Wednesday at 8pm CET/2pm EST/11am PST.

Tom will talk about how to think less pedantically, how to be okay without clinging to the latest mental-model-of-the-month, and how to do better in life as a result — emotionally and maybe even practically.

Tom’s training is free for you because you are a subscriber of my newsletter.

If you’d like to sign up for it before the polls close:

https://bejakovic.com/subtraction

My piratin’ days

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ARRR, I be quite old, much like a giant tortoise. And to prove it, I can tell you I was there when the Internet was first becoming a thing.

Quite naturally, I was also there when a friend in high school first told me you could get music, for free, on the Internet.

For reference, this was back when the only way to listen to the music you wanted, when you wanted, was to hand over the modern equivalent of about $30 for a CD.

“No!” I told my friend in disbelief when he told me about this piracy stuff.

“Yes!” he said. “Any kind of music you want. You just type the name of the song into AltaVista, and you look for mp3 files.”

So I tried it. I remember that the first song I searched for and pirated was The Beach Boys’ I Get Around. It took about three days to download.

Now here’s the head trip:

A short while later, I actually ended up handing over the modern equivalent of about $30 for a CD, The Beach Boys’ Greatest Hits, Volume 1.

I did this even though I had already pirated several Beach Boys hits off the Internet… and even though I could probably get the other ones too, with just a bit of searching.

Now let me make it clear:

1. This email is not an invitation to pirate and salve your conscience by saying you will somehow pay for it later, when you have more money. Piracy, romantic though it may sound, is well known to lead to scurvy and hangings, among other unpleasant consequences. It’s a miracle I survived my piratin’ days and lived to tell the tale.

2. This email is also not an invitation to give away your catchy songs for free, in the hope that people will eventually pay for the album. In fact, my point is kind of the opposite of that.

My point is that format is positioning.

I don’t remember exactly what made me pay for the Beach Boys CD.

I probably rationalized it to myself. I could listen to the music on my stereo instead of the crappy computer speakers… there were songs I might not find online, and they took so long to download… I could take the music with me and play it in the car or at a friend’s house.

There was probably a bit of all that. But really, I imagine my decision was mostly irrational.

The album had a colorful, attractive cover. I had the modern equivalent of $30 burning a hole in my pocket. Plus, I had been well trained over the years to buy CDs, and this was in fact a CD for sale. So I bought, and I was even happy about it.

Here’s my takeaway for you:

If you have free content, you can legitimately repackage it and sell it for good money, even to the people who have gotten much of that stuff for free in another format.

And if you’re selling stuff but not making as much money as you like, then the same lesson applies. Change the format, and you can double, triple, decuple, or even vinguple the prices you charge. People will buy, and even be happy about it.

Because format is positioning.

And if you want my help putting this lesson into practice, well, then read on. Today is the last day I will be making the offer below, because tomorrow we weigh anchor and set sail:

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I’ve set aside time over the next month to help two business owners to quickly churn up new offers using their catalogue of existing products. The ultimate goal here is to:

* Create something new and exciting for your audience, without creating entirely new products

* Develop a new asset for yourself — a new offer you can reissue in the future with little tweaks or maybe without any tweaks

* Bring in new buyers who might then buy other stuff from you, or get deeper into your world

* Do a bit of work and make back a good deal of money as a result

If you want a specific example:

Last week, I sent three emails over two days in what I called my Shangri-La MVE event. Those three emails ended up selling 22 copies of a $297 course that I had already promoted hundreds of times over the past couple years. $6.5k or so when all the money comes in, and all it took in terms of work was a couple of hours of repackaging content I already had.

I’ve run other such promo events, ranging anywhere from 1-14 days. Some were complete duds, and brought in less money than this Shangri-La event. But others brought in more, well into the 5-figures.

Your specific numbers?

It will depend on how big your list is, the relationship you have with the people on there, and of course your offers.

But with my second pair of eagle eyes scanning over all your assets… and my experience running not only my own “reissue events” but also coaching a couple dozen copywriters who worked on these kinds of promos for clients… you will be more likely to come out of this with a result you can be happy with.

Like I said, I’m talking to a few business owners about this already.

If you’re interested in this offer in principle, hit reply and let me know a bit about your list (size, how often you write, etc.) and your back catalogue of previous hits.

I will be promoting this offer until this Thursday. I want to talk to everyone who’s interested and find the two people I think I am best qualified to help… and then we’ll kick things off.

Angel Heart cold outreach

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Last night, I rewatched a dark but fascinating movie called Angel Heart:

Mickey Rourke plays private detective Harry Angel, who is on a missing persons case.

Throughout the movie, in order to unearth the next clue, track down his guy, and collect his unfortunate bounty, Harry Angel pretends to be:

– A researcher from the National Institutes of Health, when getting records from a hospital…

– A journalist writing an article, when talking to Toots Suite, a blues guitar player…

– A client coming to have his future told by a spirit medium…

– A customer at a hoodoo supplies store, looking to buy some High John De Conqueror root.

Harry Angel lies. He doesn’t work at the NIH, and no amount of squinting will make that fact true.

You don’t have to lie. But you can still reposition or repackage who you are and what you do, with integrity, right now, in a matter of seconds, to make it more likely people will hear you out. Without lying, you can get the benefit of what Harry Angel does to move his case forward.

Really, it’s the same thing I talked about in my email yesterday — ask what your prospects are looking to buy, instead of how you can sell what you have.

Because this doesn’t only apply if you want to get people to buy your PDFs or coaching or copywriting services or whatever.

It applies equally well if you’re simply trying to open up conversations with people, which can yield valuable information or lead to a valuable relationship or partnership down the line. In other words, cold outreach.

In entirely related news:

If you take the idea above ^^^^ and generalize it a bit, it applies just as well to get people to open up your newsletter emails, read them, and have their mind gradually or suddenly opened to the possibility of giving you some money.

And if you want specific step-by-step instructions on how exactly you can do this today:

https://bejakovic.com/sme/

Spend all your time trying to sell out games

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Yesterday I watched a movie, Local Hero, which finished around 9:17pm my time, some 32 minutes after my daily email went out.

In those 32 minutes, I had 21 sales of the offer I introduced yesterday — “give me $10, and I’ll make you a ‘beta-tester’ for my new book.”

Since I only wanted 20 such beta-testers, I closed the shopping cart, and I updated the checkout link to point to a page that said “Thanks but this offer is now sold out.”

You might think it’s not much of an accomplishment to sell out 20 spots (actually 21) at $10 each.

And true, it’s not a lot of money.

But it’s very important anyhow. Not just for my own morale, but for public perception.

And on that note, I would like to share with you a quote from sports marketer Jon Spoelstra.

Spoelstra worked with some of the losingest and least popular sports franchises out there.

In spite of the lousy sports records of these teams, Spoelstra repeatedly managed to turn the teams into cash-cows. Here’s how:

“At the Nets, we spent all of our energies in trying to sell out games. This started with the games that people most likely would want to go to — the games with the marquee players on the opposing teams. You might think it was easy. It wasn’t. If we hadn’t committed all of our resources and manpower to selling out our best games, we wouldn’t have. A funny thing happened on our way to sellouts. Our attendance picked up in the other games where we weren’t even trying.”

I was planning to promote my beta-tester offer today to make sure this offer sold out, just like Spoelstra advises.

But since the offer sold out with just one email last night, that plan’s out.

So let me remind you of my most popular program, Most Valuable Email.

I can tell you that today’s email does not use the Most Valuable Email trick, which is what this program teaches you to perform in less than an hour.

And yet, the Most Valuable Email trick in a way underlies this entire newsletter, whether I use it in a particular email or not.

I can imagine that doesn’t make much sense without knowing what the Most Valuable Trick is. In case you’d like to find out, and better yet, to profit by using this trick yourself:

​https://bejakovic.com/mve/​

Pay-what-you-want for a new business opportunity for copywriters

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Last year, I promoted an unusual offer, called ClientRaker, by Steve Raju.

Steve was once a whizbang software engineer, who reinvented himself as a successful direct response copywriter, and who then reinvented himself as an AI consultant.

Steve now charges big businesses good money to tell them how to better use AI. But he does more than that.

Steve is actually using AI to set up commission-only deals with businesses that get tons of lead flow. He sends his little AI minions to reactivate the dormant leads of these businesses, and he gets paid on performance, in amounts that would make a Bond villain take note.

Steve hasn’t put on any kind of training since last year’s ClientRaker — he makes his money in different ways. But this next Wednesday, at 10am Pacific, Steve is putting on a workshop called the Word Is Not Enough (he has a habit of naming offers after Bond movies).

Steve announced this new workshop by teasing some of the content:

* Why most traditional high-ticket offers don’t make sense anymore in the age of AI

* Why most service providers are struggling nowadays

* What you should pivot to

* What hands down the best offer at the end of 2024 actually is

* All the tools you need to offer that

* How to outsource it if you can’t be bothered to do even that

* How to structure deals for the very highest return

I am vaguely interested in learning more about how to use AI.

I am significantly more interested in learning about hot new business opportunities.

I am very interested in hearing Steve talk about what he is doing, particularly how he is positioning himself, how he is adapting to the current market, and how he is finding and structuring new deals.

The copywriting world tends to attract smart people who think different. But there are few copywriters I know who think like Steve does, and who have his credentials for smarts (the man was a legit child progidy, I mean, prodigy).

Steve’s training next week is pay-what-you-want. I’ve signed up, and I’ve paid the suggested $47.

I would like to invite you to sign up as well. I’ll even throw in a bonus, which I’m calling The Secret of the Magi. (If Steve likes to name offers after Bond movies, I name mine after Robert Collier books.)

I don’t know the details of what-all Steve will share in his workshop. But I imagine if you get a new offer you can make to businesses, you will need businesses to make the offer to.

My Secret of the Magi bonus will tell you just one secret related to that — how to open up conversations with people you don’t know, even if they are busy, even if they are rich and successful, and even if they are way above you in status.

Of course, The Secret of the Magi will not work in 100% of cases.

But after observing other people cold contacting me… and after spending this past summer cold contacting a bunch of other people… I’ve had one big takeaway for how to open the door to conversations that can lead to those business partnerships.

I will tell you this takeaway, illustrate it with a few examples, and give you specific instructions on how you can apply it too.

All that inside my Secret of the Magi, which is yours, if you sign up for Steve’s workshop and forward me your receipt by tomorrow, Friday Sep 20, at 12 midnight PST.

Sign up after that, or forward me your receipt after that, and you will be in for Steve’s intriguing workshop, but you won’t get no bonus.

If you wanna get both, the time is now:

​https://bejakovic.com/the-word-is-not-enough​

Personal positioning that gets $15,000/month retainers

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Last night, I interviewed Travis Speegle, who is a media buyer, and kind of in the elite of his profession.

Internet marketer Ryan Lee let slip once that Travis gets a $15,000/month retainer, just to start a new project.

I’m telling you this to set up the following quote, which you might dismiss otherwise. Travis was talking about how he moved to Puerto Rico to surf, and how that lifestyle choice influenced how he works with clients. And he said:

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The personal things, those things that we think have nothing to do with our business, are the things that make the biggest difference.

The thing that made the biggest difference in my business and where I am currently today is when I specifically decided that I was going to live my life and become a professional surfer and that I was going to treat everybody that hired me for anything as a sponsor to my surfing.

And I started telling that story. It was the best filter.

Anybody who couldn’t buy into it or was like, “That’s just stupid,” well they’re not a good client that’s not a good fit for me.

But anybody who did, super respected it, and bought into my life, my lifestyle, then I could almost do no wrong.

And things got better because it just attracted more of the people that would actually like to work with me, not just my style, or the results.

It just so happens that results come a lot easier when you work with the right people.

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Maybe you have your own takeaways from this, or objections to what Travis is saying.

I won’t try to convince you one way or another.

I’ll just tell you one thing I got from Travis’s “professional surfer” stance, and that’s the value of metaphor — of a super clear and easy-to-communicate image — both for the person who is talking and for the person who is listening.

This is just as true whether you’re pushing a product… a service… or, like in Travis’s case, yourself as a partner, expert, or leader.

But on to biz.

This week, until Sundae, I’m promoting Travis’s MyPEEPS, which gives you the core of Travis’s ~20 years of media buying and list-building experience for a one-time investment of $495 — significantly more affordable than Travis’s $15k/month retainer.

Plus, if you get MyPEEPS via my affiliate link, I will also include a bonus, which I’m offering for free, only this once, and which I would normally charge $500 or more for.

The free bonus is that I’ll ride shotgun as you build up your own list following the process in MyPEEPS, and give you my copywriting feedback and marketing input along the way.

For the full details on how this will work, or to get MyPEEPS and my free bonus as well:

​https://bejakovic.com/shotgun​

The final bit of Jim Camp gossip

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This past Tuesday, I wrote a behind-the-curtain email about negotiation coach Jim Camp.

​​Camp is widely respected and cited as a negotiation authority. His ideas are quoted in books and on TV and by dudes like me.

But if you dig a bit, it seems most of Camp’s advice about negotiation was swiped, often verbatim, from sales trainer David Sandler.

Problem:

The claim that Camp swiped Sandler’s ideas is based on textual analysis, by looking at Camp’s book side by side with Sandler’s book. It could be just one hell of a coincidence, or maybe there’s some kind of other explanation than plagiarism.

Solution:

I got a reply to my email on Tuesday from a reader named Ron, with some first-hand experience. ​​I’m reprinting it here in full because it’s juicy, and because there’s an interesting bit of human psychology hiding on the surface of it.

​​Take it away Ron:

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Thank you John, I’ve tried to tell the same stories to the IM crowd for years and no one seemed to notice.

For a backstory, I took his Camp Negotiation coaching program back in 2009 and it was pretty silly, just a guided text followed by a quiz website (basically rereading the book to you), and my “advisor” was Jim’s oldest son.

At the end of the course, ironically, the module was “no closing” and it was on how closing sales was so 1950’s and you should just ask what do we do next and the prospect should tell you they’re in.

Well after finishing the course, his son called me to show me their new software (which was just a clunky CRM and with little negotiating tips pop-ups to remind you of the techniques) and after the demo, he tried to get me to buy it and I said no thanks.

He goes all weird and tells how I’m going to miss out on all these profitable deals and blah blah blah, and he’s getting pretty aggressive. I chuckled and said “so, no closing right?” He got all butthurt and hung up.

Anyways, I later found out Jim Camp was a franchisee for Sandler (the sales training business was sold city to city as a franchise model) and when his contract was up, Jim just rewrote the book and made up his own terms and sold his programs that way.

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So there you go. That’s the gossip. I can’t confirm or deny the franchisee part of it. All I can say is it makes sense to me personally. And with that, I’ll leave off this Sandler/Camp drama.

But what about that interesting bit of psychology I promised you? It’s there in Ron’s first sentence:

“I’ve tried to tell the same stories to the IM crowd for years and no one seemed to notice.”

This is a curious human quirk that I’ve noticed a few times before.

For example, back in the 1970s, a man named Uri Geller seemed to be blessed with the supernatural powers of telekineses and telepathy. Geller was making the rounds of TV talk shows, bending spoons and reading the insides of sealed envelopes.

Audiences watched with their mouths agape, certain that Geller was living proof that there’s more to life than we see, and that there are enormous untapped powers latent in all of us.

Then Geller was exposed as a fraud by a magician named James Randi.

Randi replicated Geller’s act completely. He also worked with TV producers of the Tonight Show to devise a scenario where Geller couldn’t do of his supposed telekinesis or telepathy.

Geller came on the show, unaware of what was going on. And for 20 awkward minutes, while Johhny Carson patiently smoked his cigarette and waited, Geller tried and failed to do his usual routine.

And the result?

Nothing. Geller’s fame, and people’s belief in his supernatural powers, remained untarnished.

You can draw your own conclusions from this, in particular about how it relates to marketing and money-making and persuasion.

I’ve drawn my own conclusions. And the most important and valuable one is the one I wrote about in the inaugural issue of my Most Valuable Postcard, two years ago. If you’d like to find out what that is:

https://bejakovic.com/mvp1/

Jim Camp, A-list copywriter

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Right now I’m reading a book titled You Can’t Teach a Kid To Ride a Bike at a Seminar.

The book was written by David Sandler, a 20th-century sales trainer.

I wrote an email about Sandler last year because of his connection to famed negotiation coach Jim Camp. That email ran with the subject line, “Jim Camp, plagiarist.”

Camp must have studied under Sandler, because the ideas inside “You Can’t Teach a Kid” and Camp’s book “Start With No” are as close to identical as two brown, “L”-sized, farm-fresh eggs. (For reference, Sandler died in 1995, Camp published Start With No in 2002.)

If you ask me, Camp did three things right.

First, he took Sandler’s system out of the world of sales — water filters, life insurance, and whirring hard drives — and he applied it, word-for-word, to the world of billion-dollar negotiation in corporate boardrooms.

In other words, Camp took Sandler’s valuable but provincial knowledge and brought it to a bigger, more prestigious arena, not encumbered by the slumdog baggage that’s attached to the word “sales.”

Second, Camp co-opted what Sandler taught and made it his own. He turned the Sandler Sales System into the Camp Negotiation System, without ever mentioning or crediting Sandler except once, in the middle of a list of 20 other mentors, in an appendix to his “Start With No” book.

You might think this is despicable, and in a way it is, but it’s also a necessary part of the positioning of the guru at the top of the mountain.

And then there’s a third thing that Camp did right.

It’s completely in the presentation, the messaging of his book and of his Camp Negotiation System.

You can see this messaging change in the title Start With No. It’s also present on almost every page of the book.

This messaging change is what built up the mystery of Jim Camp, and it’s why Camp’s book has sold so well and spread so far, and why so many sales folks and marketers and copywriters know Camp today, and why so few know Sandler.

Now ask yourself:

If you knew what change Camp made, and if you could apply it to turn your message from unknown to bestselling, from slumdog salesman to mysterious and yet celebrated negotiation guru…

… what could that be worth to you?

I don’t know. But you do know, and maybe the truth is it would be worth a lot — thousands, or tens of thousands, or hundreds of thousands of dollars, or more.

I’m asking you this question because you can find this messaging change, the technique that Camp used to make himself and his system fascinating, in my Copy Riddles program.

It’s there in round 15.

If you own Copy Riddles and it’s not 100% clear to you how Camp applied the technique in that round to his messaging, write me and I will clarify it.

And if you don’t own Copy Riddles, you can find out more about it at the link below.

I can tell you upfront, at $997, Copy Riddles is an expensive program.

But maybe in your case will be worth much more than I’m asking for it. Here’s that link:

https://bejakovic.com/cr/

Quick, hide, Flor is coming!!

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It’s past 1pm as I write this, which means I am under pressure. I have to finish this email, and then hide a few important knick-knacks where Flor won’t find them.

Flor is my new cleaning woman.

Every Thursday, she arrives at 2pm, or a little before.

And then, over the course of a few hours, while I vacate the house, she mops the floors… cleans the bathrooms… dusts the shelves… polishes any glass surfaces… scours the sinks… rearranges the contents of my fridge and kitchen cupboards… throws out anything she doesn’t like or understand or approve of… and folds and hides any clothes I may have foolishly left out, in a place where I won’t find them for days.

Flor’s been coming for a few weeks now. When she started coming, a friend asked me, “Will you judge her? Will you evaluate how well she’s cleaning your apartment?”

Good God no. The thought never even occurred to me.

I was living in filth before. Well, not filth filth, but filth enough, by my standards.

I had been cleaning my large apartment unwillingly, rarely, partially. I wished somebody would come and clean it for me, all the way, and every week.

And then Flor came into my life.

Now, my sinks are clean — enough. My floor is clean — enough. My shower is clean — enough.

And I’m very satisfied. I gladly pay her whatever wage she asks for. I get out of her way. I take the time to put back the things she’s rearranged for me, or I even let her have her own way. And when I do spot something less than perfectly clean — and it does happen — then I just shrug my shoulders, smile, and say, “Oh Flor!”

Maybe you’re wondering where I’m going with this. Here:

Yesterday, I wrote about this email I sent last autumn, the Bejako Baggins email, which resonated with a lot of people.

In that email, a deliverability wizard made me the offer to fix all my deliverability problems for me, for free.

And yet, I ended up nitpicking and complaining and dragging the poor guy along, and in the end I sent him away with nothing to show for his efforts.

The point of that email was that even if you have the best offer and the most perfect marketing, you will fail if you are selling to people who don’t really have the problem you are solving, or who don’t really care to solve that problem.

My message today is the inverse of that.

Be like Flor.

Or at least, be somebody who serves those who have a problem that they want solved, now. Those who are not nitpicking and shopping around and comparing your offer to every other offer under the sun, because they have the time, luxury, and headspace to do so.

Be like Flor… and the selling will be easier… the price more elastic… and the delivery more pleasant.

And now:

I have no offer to promote to you.

​​Because honestly, none of my courses fit the criteria I just told you above. None of them is really about a problem that needs to be solved, now.

I’m working on fixing that.

Meanwhile, maybe you can help me. Or maybe I can help you.

D​o you have a problem that you would pay to have solved? In particular, something with regard to making more sales, or freeing up your time, or working with better customers or clients?

If you do, hit reply and let’s talk. Maybe I can be your Flor for you, and quickly clean up the mess you’re living in, and rearrange your shelves and fridge, in a way you will cheerfully accept and pay for.

How copywriters can reposition so business owners chase them

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This morning, I woke up to a bunch of emails as usual. Two stood out.

One was from a business owner I had reached out to, cold, a couple weeks ago.

After that first cold email, we exchanged a few more emails.

And then this past Sunday, we got on a call and talked about working together.

On that call, I listened to him as he told me the details of his business right now and his plans for the future.

His business has doubled each year for the past four years. He would like to double it yet again. I would like to help him.

​​But as I told him on the call, there’s a roadblock in our way. Once he clears that, we could work together.

In the email in my inbox this morning, the business owner was giving me an update on that roadblock (it’s getting cleared, but slowly). He also said he’s just anted up extra money to get the roadblock cleared faster.

In case it’s not obvious what I’m getting at, it seems to me that this business owner is more eager to work with me than I am to work with him. And I’m eager to work with him — that’s why I cold emailed him in the first place.

The second email that stood out in my inbox this morning came from a copywriter. She was inquiring about my Water Into Wine workshop, happening this Thursday. She asked:

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Do you think it will work for someone like me who provides copywriting services?

I can apply what you teach in this workshop to my clients, but I wonder if it will also help my positioning as a copywriter. What are your thoughts?

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My very careful answer to this copywriter is “100% yes.”

As I wrote yesterday, during the Water Into Wine workshop, I will cover one specific repositioning formula. I’ll show how this formula can be used in three separate ways:

1. To give clear, “Oh I get it” positioning to an offer that’s currently vague or unclear

2. To give unique, attractive positioning to a product or service which is not unique or not attractive (yes, sometimes you’re stuck with those)

3. To open up new markets for an offer, where the selling might be easier and where the money might come in bigger, heavier bags

I’ll have examples of how smart marketers have used this repositioning formula in niches like bizopp, finance, weight loss, copywriting, baseball, and of course, dentistry.

I’ll also have examples of how this formula can be used to sell offers of different formats, including courses, coaching, certifications, tickets to live events, and done-for-you services.

One example I’ll include will be of repositioning copywriting services.

​​In fact, it will be an example using me and the business owner above. This repositioning formula, applied in way #3 above, is exactly what I used when I cold emailed him.

So yes, it’s possible to use this formula to reposition copywriting services.

The only question is whether you will want to apply what I tell you.

Well, that, plus whether you will actually be there on the workshop so you can hear me tell it.

The workshop is happening this Thursday at 8pm CET/2pm EST/11am PST. It will also be recorded in case you cannot make it live.

The price to get in is $197.

I’m limiting the number of spots to 20.

Some have already been claimed, more will be claimed today.

I don’t have forward facing payment link for this. I want to first talk to everyone who’s interested, and make sure this workshop is a fit.

So the only way to get in is to first write me an email and express interest.

One way or another, the workshop is nearing. If you’re interested, it might make sense to hit reply right now, so we can talk and see if this workshop is a good fit for you.