When ROUS were real

by

If you’re a fan of The Princess Bride the way that I am, then you’ll know the fire swamp.

The fire swamp is a place in the kingdom of Florin, where The Princess Bride is set. Nobody has entered the place and lived to tell the tale.

That’s because the fire swamp holds three perils.

The first is sudden bursts of flame from the ground. Those aren’t so bad, because they make a deep popping sound right before they explode.

The second is Lightning Sand. It swallows you up and sucks you in, like you’re falling through a cloud. Lightning Sand is very dangerous but rare.

The third is ROUS. In the words of Westley, the protagonist of The Princess Bride:

“Rodents Of Unusual Size? I don’t think they exist.”

… but of course they do. Right as Westley says that ROUS are just a matter of legend, a giant, pig-sized rodent launches itself at him and a deadly struggle ensues.

I thought this was all just a wonderful bit of fantasy. But like Westley, I thought that ROUS don’t exist, not really.

It turns out they do. For real. William Goldman, who wrote The Princess Bride, was a compulsive researcher. He probably found out decades ago what I found out just a few days ago.

There’s a place in the Amazon where ROUS live, right now.

The locals call these beasts ariranha, and Spanish-speakers call them lobos del río. They grow up to 1.5 meters in length, with an additional 70cm for the long and thin tail. While they aren’t technically “rodents,” they are carnivorous, they look very much like the ROUS in The Princess Bride, and for all I know, they love the taste of human flesh.

At this point, it would be wise to tie this into some lesson about copywriting and marketing.

The fact is, I really just wanted to share this fact, that ROUS really exist. I think it’s wonderful that there are large mammals I have never heard of, and that fantasy and wonder still exist in the world.

But let me work a little, and try to make this relevant to you too.

Yesterday, I wrote an email in which I tied in a snippet I had heard from marketer Ryan Lee into my own offer, which was looking for a partner for my longevity newsletter.

A bunch of people wrote me about the partner offer.

But a couple people also wrote me about the email itself. They liked how I had managed to connect the Ryan Lee quote with my own offer. How to do that? And do I have a system for it?

I actually do have a system. I even created a training out of it, called Insight Exposed. But I only rarely sell that training because I suspect that, while this Insight Exposed system has been tremendously useful and valuable to me, it’s not something that I can actually transfer to other people. At least that’s the my sense, based on the feedback (or lack of it) I’ve gotten for Insight Exposed, compared to my other trainings like Copy Riddles and Most Valuable Email.

So I decided to do something different.

Next Tuesday, August 20 at 8pm CET/2pm EST/9am PST, I will hold an AMA — Ask Me Anything — about the topic of research, notetaking, and “creativity.”

The AMA will be live on Zoom. You can register for it simply by clicking the link below.

There won’t be a free replay. If you cannot make it live, I can give you the first step of my system, which is simply to keep an eye out on your own reactions. “ROUS? Are real? That’s wonderful!” Write that down, and you never know when you might be able to use it.

Maybe that’s enough to get you going. But maybe you sitll have questions. If you, you can get me to answer them on the AMA. Here’s the link. Click it, and I’ll let you into the Zoomery when the time comes:

[Get real, you gotta be on my list for this. If you wanna sign up: https://bejakovic.com/]

Looking for a partner for my longevity list

by

I was massaging my ears this morning and watching a training hosted by marketer Ryan Lee.

Maybe you know Ryan — he’s been doing business online for 20+ years. He has coached and collaborated with and gotten endorsements from people like Russell Brunson and Ryan Deiss and Brian Kurtz and and Todd Brown — all big names in the Internet marketing space, in case you don’t know ’em.

Anyways, Ryan said:

===

Biggest mistakes I’ve made by far, I just let a list go or I shift and I get out of that.

If I would have stayed in like the fitness market, just doing fitness stuff from 23 years ago, I’d probably be a billionaire.

Or if I got a piece of everyone’s business I taught, I would definitely be a billionaire by now. I’ve done fine, but I know, seeing what happened.

===

When I heard Ryan say this, I let go of my ears. “Hmm,” I said. “HMM.”

Because back in March, I let my longevity list go.

For over a year, I had been writing a weekly newsletter to that list. The list was small but growing. Readers loved the content. But I didn’t have good offers to promote, and in spite of a year of work, I couldn’t make it pay.

I had had enough. So I stopped mailing it. It’s been sitting there ever since.

And it’s still getting people opting in to it… and even people writing in and asking me when I will write more newsletter issues.

The answer is, never. I have too much other stuff to do. But I had the idea this morning to look for a partner for this longevity list, somebody who would actually like to handle the regular writing part.

Maybe that partner could be you?

Before you start imagining that future, here are three facts of life:

# 1. I’m looking for a partner, not an unpaid coaching student or a drunk intern.

If you can write and enjoy research, then this could be a fit.

But if you cannot write, or if you’re sloppy with research, then it won’t work. I’d rather not send anything to this list than send a tossed salad of fluff and garbage. And while I have systems in place to help with the research and writing… and while I’m happy to give my feedback and ongoing input on the content… I also do not want to be constantly looking over your shoulder.

#2. This will only make sense if you are interested or rather obsessive about health and the science behind it.

If that’s not you in real life, this will not make sense — you will hate the day-to-day work, and the result won’t be very good, not in the long term.

#3. The list is not making any money right now.

If you need money yesterday, or by the end of the today, or by the end of this week, then this is not for you.

On the other hand, if the list ever does make any money, we can split it the way partners split stuff.

About the last part:

Even though the list is making zero money right now, it’s not impossible that it could make money, even right quick.

In part that’s because some things have changed since March — I’ve had a few potential good offers pop up.

Another reason is that, while I don’t want to spend time writing that longevity newsletter each week, I am willing to do other stuff.

Such as, finding offers to promote… finding partners for various JVs… growing the list… or even putting in money — assuming we have some hope of getting that money back.

Again, I am really looking for a partner. Writing is one thing you can contribute, but if you have other things to contribute too, then great. I’m also willing to do my part, long term.

This means we will have to like each other, have complementary skills and resources, and have some kind of common vision.

It’s highly unlikely all these things will line up. But maybe it’s not impossible.

If you’re interested, hit reply. And write me something to convince me that you’ve read this email thoroughly, that you could be a good fit for who I’m looking for, and that you’re actually interested in this idea, long-term.

Jacob Pegs testifies about the JB effect

by

Back in May, on the last day of my promotion for the Daily Email Fastlane workshop, I got a message from Modern Maker Jacob Pegs.

Jacob was one of the three daily emailers I had profiled inside that Fastlane workshop. In brief:

1. For about two years now, Jacob has been posting on LinkedIn as a way to build an audience (he’s built it up to 40k LinkedIn followers)

2. He’s been driving those followers from LinkedIn to his daily email list, where he promotes a lean stack of info products and a group coaching offer

3. A few days ago, Jacob wrote that he had just crossed the 60% mark of his $1M goal for 2024. According to my math — and I was a math major, so you can trust me — this means that Jacob has made $600k so far this year.

I’m telling you about Jacob for two reasons.

One is to show you what’s possible, and even how quickly it’s possible, if things line up right.

Two is that in that email back in May, Jacob sent me a nice testimonial/case study, and it’s now time to trot it out, with only a three-month delay.

Jacob approached me back in April, because he wanted to improve his copywriting and email game.

I mean, clearly it was already working great. But he wanted it to work even greater.

So we did a kind of one-month “Up Your Skills” engagement. Over the course of a month, I gave Jacob my feedback on his emails, and I told him how I might tweak some of the copy he was writing. Result, in Jacob’s words:

===

Here’s a good bit of feedback for you from our latest engagement, which might help as an honest testimonial 😅 —

Something about your writing style kept me glued from start to finish.

I’d go to make a coffee, the kettle would finish boiling, and I’d delay the coffee to the point I’d have to reboil the kettle again!

Because, I had to finish the email. I couldn’t quite pin point what it was, but it made me reach out to you.

3 weeks into our mentorship, I’m getting the same feedback from my list (screenshots attached).

15 sales in, and they can’t “quite pin point how.”

Maybe it’s the JB effect.

And it’s definitely in the fast lane.

===

Like I said, Jacob already had everything lined up. He was making sales. He kept his readers reading day after day.

But Jacob did make changes to his emails during that time we worked together. I noticed the changes. It seems his audience noticed them too, and in a positive way. ​​​​

Maybe you’re in a similar situation to Jacob?

Not necessarily the same numbers with the money and the audience size… but maybe you have offers that are working, and you’re writing regularly to get your people reading and buying from you?

And maybe you’re wondering how much further you could take it?

If you are, I’m guessing it doesn’t make sense to do a long, extended, open-ended coaching program.

​​But maybe a one-month “Up Your Skills” engagement, like I did with Jacob, might make sense.

In case you’re interested, hit reply. No pressure, and no promises at this point. But I’ll get back to you, and we can talk in more detail.

How to heal the partisan divide one dollar at a time

by

Here’s a provocative but revealing little quiz for ya:

For every $1 spent by the US government in 2022, how many cents went to military spending?

(I’m asking about 2022 because it’s the most recent year for which I could find data.)

Think about that for a moment, and come up with yer best guess.

I’ll tell you the answer in a second but really, the specifics are not all that interesting. What is interesting is that, if you’re American and maybe even if you’re not, your answer can expose you as being either Democrat or Republican, left or right.

The right answer by the way is 14.2 cents.

Like I said, that’s not all that interesting. What’s more interesting:

Dems tend to guess US military spending is higher than Republicans guess.

Ok, maybe that’s not tremendously interesting either. Maybe that’s predictable.

So let me try again. Here’s the really interesting part:

If you don’t just ask people to guess, but instead you pay them to guess right, or you pay them to simply say, “Dang I don’t know,” then suddenly party bias shrinks by 80%.

In other words, put some live chips on the table, and suddenly, people’s beliefs change.

We know this because a professor at Northwestern, John Bullock, did the experiment. He found the result confirmed over a large number of participants and a large number of questions, involving topics like race, unemployment, and military deaths.

Curious, no? What’s going on?

I can’t say for sure, but I can imagine two options:

1. Maybe there’s extra thinking going on when money’s on the table. Maybe people take a moment to say, “Gee my gut says this, but let me take an extra second or two to think it over, since there’s real consequences to expressing my opinion.”

2. Maybe there’s extra thinking going on when money’s not on the table. Maybe people “know” the real answer, or at least their best guess at the real answer. But when there’s no consequences to guessing wrong, maybe people like to engage in some “extra thinking” — posturing or group identification — and that comes out as a more partisan guess.

Either way, the conclusion is, money gets you closer to the truth.

Of course, I’m really talking about business, not politics.

Prospects lie, or they embellish, or they just don’t think very hard about what you’re asking them. Not until there’s money on the table — their own money, which they just took out of their pocket, and which they are now considering sliding across the table to you.

​​Or maybe they won’t slide it across? Maybe they’ll just put it back in their pocket? Which brings me to a second little quiz:

Are you launching a new offer?

If you are, you can just put it out there, and see if the market buys. No doubt that will give you feedback. But it won’t be very detailed or granular feedback. It won’t tell you what, if anything, you can do to make more sales.

There might be a better way. If you’re launching a new offer, then hit reply. Tell me what your offer is. And I can tell you about this better way.

A newsletter I’ve been fascinated by for years

by

Last week, I awarded the Best Daily Email Awards, and the first of those went to Josh Spector of the For The Interested newsletter.

I’ve been fascinated by Josh’s FTI for years. In fact, I wrote about it last year under the subject line, “The opportunity of the two-sentence newsletter.”

Every day but Sunday, Josh sends a daily email that typically clocks in at under 50 words. That makes each day’s email easy to read, I’m assuming easy to write, and yet indisputably profitable.

(Josh monetizes his newsletter by promoting his own offers and by running classified ads. I don’t know the inside of Josh’s info publishing and coaching business, and how much that’s making. But the classified ads alone bring in close to $10k each month.)

I’m telling you about this because it puts the lie to the idea that effective daily emails have to be hundreds of words long, or have to take hundreds of minutes of your life to write each week.

And by the way, Josh’s emails cover topics like marketing and creativity and online businesses. But his ultra-brief daily email model could be replicated as-is in other niches like health, parenting, or investing.

If you’re curious to see how all of this works, and maybe even get hooked on Josh’s daily emails, the link is below. I’ve been a reader for years. If you’d like to give FTI a try yourself:

https://bejakovic.com/fti

The final bit of Jim Camp gossip

by

This past Tuesday, I wrote a behind-the-curtain email about negotiation coach Jim Camp.

​​Camp is widely respected and cited as a negotiation authority. His ideas are quoted in books and on TV and by dudes like me.

But if you dig a bit, it seems most of Camp’s advice about negotiation was swiped, often verbatim, from sales trainer David Sandler.

Problem:

The claim that Camp swiped Sandler’s ideas is based on textual analysis, by looking at Camp’s book side by side with Sandler’s book. It could be just one hell of a coincidence, or maybe there’s some kind of other explanation than plagiarism.

Solution:

I got a reply to my email on Tuesday from a reader named Ron, with some first-hand experience. ​​I’m reprinting it here in full because it’s juicy, and because there’s an interesting bit of human psychology hiding on the surface of it.

​​Take it away Ron:

===

Thank you John, I’ve tried to tell the same stories to the IM crowd for years and no one seemed to notice.

For a backstory, I took his Camp Negotiation coaching program back in 2009 and it was pretty silly, just a guided text followed by a quiz website (basically rereading the book to you), and my “advisor” was Jim’s oldest son.

At the end of the course, ironically, the module was “no closing” and it was on how closing sales was so 1950’s and you should just ask what do we do next and the prospect should tell you they’re in.

Well after finishing the course, his son called me to show me their new software (which was just a clunky CRM and with little negotiating tips pop-ups to remind you of the techniques) and after the demo, he tried to get me to buy it and I said no thanks.

He goes all weird and tells how I’m going to miss out on all these profitable deals and blah blah blah, and he’s getting pretty aggressive. I chuckled and said “so, no closing right?” He got all butthurt and hung up.

Anyways, I later found out Jim Camp was a franchisee for Sandler (the sales training business was sold city to city as a franchise model) and when his contract was up, Jim just rewrote the book and made up his own terms and sold his programs that way.

===

So there you go. That’s the gossip. I can’t confirm or deny the franchisee part of it. All I can say is it makes sense to me personally. And with that, I’ll leave off this Sandler/Camp drama.

But what about that interesting bit of psychology I promised you? It’s there in Ron’s first sentence:

“I’ve tried to tell the same stories to the IM crowd for years and no one seemed to notice.”

This is a curious human quirk that I’ve noticed a few times before.

For example, back in the 1970s, a man named Uri Geller seemed to be blessed with the supernatural powers of telekineses and telepathy. Geller was making the rounds of TV talk shows, bending spoons and reading the insides of sealed envelopes.

Audiences watched with their mouths agape, certain that Geller was living proof that there’s more to life than we see, and that there are enormous untapped powers latent in all of us.

Then Geller was exposed as a fraud by a magician named James Randi.

Randi replicated Geller’s act completely. He also worked with TV producers of the Tonight Show to devise a scenario where Geller couldn’t do of his supposed telekinesis or telepathy.

Geller came on the show, unaware of what was going on. And for 20 awkward minutes, while Johhny Carson patiently smoked his cigarette and waited, Geller tried and failed to do his usual routine.

And the result?

Nothing. Geller’s fame, and people’s belief in his supernatural powers, remained untarnished.

You can draw your own conclusions from this, in particular about how it relates to marketing and money-making and persuasion.

I’ve drawn my own conclusions. And the most important and valuable one is the one I wrote about in the inaugural issue of my Most Valuable Postcard, two years ago. If you’d like to find out what that is:

https://bejakovic.com/mvp1/

The next big business opportunity

by

Yesterday I talked to my friend Will, who recently started writing a newsletter for a prediction market.

Prediction market?

You know… go online, and stake a little bit of money on the outcome of the U.S. presidential election, or the chance of war between Israel and Iran.

​​If your prediction comes true, you get paid, just like if you had bet on red and that’s how the roulette table ended up.

Will and I were spitballing content ideas for the newsletter. I told him to interview the “super forecasters,” the guys making the most right bets on the marketplace.

Turns out Will had already done that. He said that one of the top guys on the platform was making $70k per month forecasting the future.

So here’s my own forecast:

We will see a successful business opportunity offer in the next 6 months, featuring a “super forecaster” as a guru, telling you how to collect up to $2,333 each day, from the comfort of your own couch, by watching CNN and Fox News.

I realize I am perhaps influencing the future, and helping make it happen, by giving away this idea and sending it out to thousands of readers of this newsletter, many of who are marketers and offer owners.

But I really do think this has a unique shot to be successful.

Many business opportunities out there are clouded by the fundamental unfamiliarity of the core thing.

Commodities trading? VR content creation? Direct response copywriting?

“I don’t know… maybe it’s legit and maybe there’s even good money to be made there, but it sounds complicated. I don’t really get it.”

Compare that to real estate… or vending machines… or yelling at the TV.

Everybody can understand that. That’s why real estate and vending machines are bizops that have been around for a century or longer… and that’s why I think that future forecasting has legs as well.

Perhaps you’re wondering why I’m giving this idea away instead of running after it myself, since I think it’s so hot. It’s a fair question. My answer is long and distinguished, so I’ll save it for another email.

Meanwhile, if you are reading this newsletter, I can only assume you have already been pre-sold on the business opportunity that is copywriting, or at least on owning fundamental copywriting skills, whether you use them for your own business or for a client.

And so I have a little bizop brochure I’d like to show you. Here’s the top of the brochure, a quote by A-list copywriter Parris Lampropoulos, who only works on 2-3 projects each year, but still makes millions:

“So do what Gary says. You [will possess one of the greatest skills you can have as a copywriter]. And you’ll make lots of money.”

If you want to read the rest of this brochure, and understand what Parris is saying will make you lots of money, here’s where to go:

https://bejakovic.com/cr

Jim Camp, A-list copywriter

by

Right now I’m reading a book titled You Can’t Teach a Kid To Ride a Bike at a Seminar.

The book was written by David Sandler, a 20th-century sales trainer.

I wrote an email about Sandler last year because of his connection to famed negotiation coach Jim Camp. That email ran with the subject line, “Jim Camp, plagiarist.”

Camp must have studied under Sandler, because the ideas inside “You Can’t Teach a Kid” and Camp’s book “Start With No” are as close to identical as two brown, “L”-sized, farm-fresh eggs. (For reference, Sandler died in 1995, Camp published Start With No in 2002.)

If you ask me, Camp did three things right.

First, he took Sandler’s system out of the world of sales — water filters, life insurance, and whirring hard drives — and he applied it, word-for-word, to the world of billion-dollar negotiation in corporate boardrooms.

In other words, Camp took Sandler’s valuable but provincial knowledge and brought it to a bigger, more prestigious arena, not encumbered by the slumdog baggage that’s attached to the word “sales.”

Second, Camp co-opted what Sandler taught and made it his own. He turned the Sandler Sales System into the Camp Negotiation System, without ever mentioning or crediting Sandler except once, in the middle of a list of 20 other mentors, in an appendix to his “Start With No” book.

You might think this is despicable, and in a way it is, but it’s also a necessary part of the positioning of the guru at the top of the mountain.

And then there’s a third thing that Camp did right.

It’s completely in the presentation, the messaging of his book and of his Camp Negotiation System.

You can see this messaging change in the title Start With No. It’s also present on almost every page of the book.

This messaging change is what built up the mystery of Jim Camp, and it’s why Camp’s book has sold so well and spread so far, and why so many sales folks and marketers and copywriters know Camp today, and why so few know Sandler.

Now ask yourself:

If you knew what change Camp made, and if you could apply it to turn your message from unknown to bestselling, from slumdog salesman to mysterious and yet celebrated negotiation guru…

… what could that be worth to you?

I don’t know. But you do know, and maybe the truth is it would be worth a lot — thousands, or tens of thousands, or hundreds of thousands of dollars, or more.

I’m asking you this question because you can find this messaging change, the technique that Camp used to make himself and his system fascinating, in my Copy Riddles program.

It’s there in round 15.

If you own Copy Riddles and it’s not 100% clear to you how Camp applied the technique in that round to his messaging, write me and I will clarify it.

And if you don’t own Copy Riddles, you can find out more about it at the link below.

I can tell you upfront, at $997, Copy Riddles is an expensive program.

But maybe in your case will be worth much more than I’m asking for it. Here’s that link:

https://bejakovic.com/cr

My missing Olympic gold medal

by

I have never won an Olympic gold medal. Frankly, the world doesn’t care, and neither do I. But contrast that to yesterday’s events in Paris:

Novak Djokovic, a 37-year old tennis player, who has won every other major tennis tournament multiple times but never the Olympics, finally won an Olympic gold medal.

The odd thing:

Unlike other tennis tournaments, the Olympics doesn’t pay any money, and it doesn’t carry any ranking points on the pro tour.

And yet, yesterday, after this purely symbolic win, Djokovic said it was the “biggest success in his career.”

The mass mind seems to agree, or at least the tiny portion of it that 1) follows tennis at all and 2) doesn’t hate Djokovic beyond repair.

Following the match, millions of people on the Internet were discussing Djokovic’s crowning achievement… every major newspaper has written the story up… and TV stations around the world are showing highlights, including Djokovic’s emotional reaction after the win.

Again, I would like to contrast this to my own tennis career.

I have not won a single tennis tournament, even at the most local and recreational club level, in spite of 30+ years of on-again, off-again tennis dabbling.

And if I were to announce today that I still do not have an Olympic gold medal in my trophy closet — which is 100% true, in the same way that I do not have a Wimbledon trophy or the platter from the Banja Luka Challenger — then the most likely reaction will be the sound of a dog barking somewhere in the distance, or maybe the white noise of a ceiling fan blowing overhead.

In other words, nobody cares that I haven’t won this year’s Olympic gold medal in tennis. Nobody cares that I will most probably never win it. Like I said, even I don’t care.

But it’s kind of curious when you think about it.

Why would a missing gold medal be a blot on Djokovic’s incredibly successful tennis career to date… but not a blot on mine?

Ponder on that for a moment, while I artfully pull out the the following quote:

“Someone who knows the state capitals of 17 of 50 states may be proud of her knowledge. But someone who knows 47 may be more likely to think of herself not knowing 3 capitals.”

It’s the same psychology — 3 missing state capitals, 1 missing Olympic medal.

And since this is a newsletter about effective communication, let me get to the point:

It’s also the same psychology if you are trying to get people curious and invested in reading more of your message, so you have a chance to guide them to where you want.

You can find all this discussed in full detail in chapter 2 of the book below. You can also find step-by-step instructions for using this information to make your message intriguing and fascinating, even if it’s dry and boring now.

All inside chapter 2 of the book below, which is one of my favorite books about effective communication.

If I ever create my AIDA School, with a curriculum all about persuasion and influence, this book will be part of the required reading for semester 1.

But you can get a head start, today, right now. In case you’re curious, here’s the link:

https://bejakovic.com/gold

Mercilessly teasing my own mother

by

A few weeks ago, I was back home visiting family. Before we started lunch one day, my mother sat me down at the kitchen table. She crossed her arms, and she said:

“Well? Are you going to tell me? I hope you don’t expect me to read that book to find out. So? What is the highest paid quality on earth?”

The story is that my mother has recently taken to reading this newsletter. And the day before the lunch, I had sent out an email about “the highest paid quality on earth.”

I teased that highest paid quality mercilessly in my email. At the end of the email, I still didn’t reveal it. I simply linked to a book where I promised you could find out what the quality is.

(By the way, why tease like this, including your own mother? Good question. I’ll talk about that another time.)

Meanwhile, I got a message from a reader, Howard Shaw. Howard’s a Partner at Chester Toys, a UK toy wholesaler that’s been in business for 60 years.

Howard actually did order and did read the book I linked to at the end of that email.

As a result, he did find out what that most highly paid quality is. But there were consequences.

To tell me about those consequences, Howard sent me a photo of the book lying on his couch. And he wrote under the picture:

===

A book I was introduced to recently and that I enthusiastically recommend.

The point of this email? I am not sure.

Although I am currently looking to embrace some situations with enthusiasm, and searching out business options that I may have previously dismissed.

One of these came my way Thursday, and by Friday afternoon had meant a new client and a deposit already in the bank.

So I thank you for taking the time to re-introduce me to my enthusiasm.

===

If you’re a particularly perceptive reader, you may have picked up from Howard’s message what the highest paid quality on earth is.

But does it really matter?

Did you have your mind blown as a result?

Or more likely, are kind of… disappointed?

And yet:

There’s Howard’s story. There’s new client where there was no client before. There’s the new money in the bank where there was less money before.

All of which brings me to the most life-changing idea I’ve been exposed to since I started learning about marketing. It’s this:

“There is an inverse relationship between the value of knowledge and what people are willing to pay for it. The most important things in life you’ve probably heard a hundred times before, but you’re not paying attention. When you’re in the right place and you hear it, you have that ‘aha’ moment and everything changes.”

I write more about that idea, and the A-list copywriter who said it, in my 10 Commandments of A-List Copywriters.

Is this the first time you’re hearing about that book? It might be worth a look then.

Have you heard me talk about this book before? It might be worth a look then.

Here’s the link:

https://bejakovic.com/10commandments