How to write in a client’s brand voice

by

Copywriter Theo Seeds writes in with a cheeky two questions (as opposed to the usual one-per-family). Let me take Theo’s questions in reverse order:

> 2. Are there any non-marketing books you’ve picked up weird marketing lessons from?

Yes, dozens?

Books, including non-marketing books, are one of the main sources of ideas I draw on for this newsletter.

I estimate I’ve drawn marketing ideas from dozens of non-marketing books in hundreds of these emails over the 7+ years of this newsletter. The most recent one I can remember came last month, from the autobiography of MLB club owner Bill Veeck.

> 1. Do you have any tips on writing copy in a client’s brand voice? Is this something you ever took on, and if so, how did you approach it?

I’ve actually written an email about this topic before, and it was all about how I hated the experience of having to write in a client’s brand voice.

Sure, it’s fine if you’re writing a sales letter, where “good enough” is good enough.

But if you want to write dailyish emails, where it really has to sound like that person, and has to have their stories, and verbal ticks, and unique phrasing, I really don’t have any smart advice to give, because it’s not something I ever mastered myself.

Fortunately, I know somebody who specializes in exactly this.

The guy’s name is Justin Blackman, and he is known as the “Brand Voice Guy.”

Not only does Justin have a very clear and recognizable brand voice for his own daily emails (which I read), but he has a course on exactly what Theo is asking about above, how copywriters can write in a client’s brand voice, in a perfectly chamelon-like fashion.

The course is called Write Like Anyone. The core promise is that it will turn you into someone who is able to echo any client’s voice so well they will hire you again and again.

I haven’t been through Justin’s course. I don’t write for clients any more, and I’m pretty good at echoing my own voice.

But Justin’s course has gotten endorsements from people like Chris Orzechowski and Rob Marsh of the Copywriter Club, plus it features folks like Daniel Throssell and Abbey Woodcock as guest instructors.

Oh, and students seem to love it too. They credit it, like Justin promises, with making them look good in front of clients and winning them more projects.

In case you wanna find out more about Write Like Anyone:

https://bejakovic.com/writelikeanyone

How my work day looks when I’m not ferrying around Stockholm

by

My Stockholm trip continues. (I know. A fascinating opening sentence.)

Yesterday, I went to a large park in the middle of town with “the world’s oldest outdoor museum,” which is apparently filled with bears and cows and little houses collected from different parts of Sweden.

I’m saying “apparently” because I showed up too late to make it worthwhile to go inside the outdoor museum. I had to be content to simply walk around the park in the balmy weather and gawk at handsome Swedish people strolling around and looking happy and well adjusted.

I will be in Stockholm for a few more days, ferrying around the many islands and bays that make up this city.

After that, I’m going to my home country of Croatia for a few days to visit family. Then I will finally get back to Barcelona, where I live, so I can get back into my daily routine.

And about that, a reader who goes by “Captain Jack” writes in with a question:

===

Hi John.

I’m sure you have addressed this in your previous emails… but what does your day look like?

Your perspective on all things, marketing and non marketing, always seems fresh to me.

And your copywriting and marketing prowess is second to none.

So I wanted to ask.

What does a typical day look like for you apart from writing a daily email?

How much time daily do you spend on sharpening your marketing and persuasion skills and learning new things?

And what you recommend a person do, working a full time job, who wants to level up these skills?

===

I actually don’t think I’ve ever explicitly addressed my daily routine in a previous email. My typical day on the routine schedule, which I repeat seven days a week, looks something like this:

1. Wake up and roll out of bed (usually around 7am-8am)

2. Daily “10 ideas” practice I got from James Altucher, if I can remember to do so, or some journaling, and then a shower (by about 8:30am)

3. Walk down to the beach and back (maybe 9:30am)

3. Write this daily email (ideally by about 10:30am)

4. My routine breakfast, which is literally the same every day, and which I have written about before (done by about 11:30am or so)

5. More work (such as new promos, bonuses, courses, communities, books, software projects, or other schemes I am excited by at the moment)

6.. Gym (get there around 2pm-3pm)

7. Lunch/dinner (around 4:30pm-5pm)

8. Unless I’m really behind on work, leisure time for the rest of the day (maybe go out into the city, or meet some people, or go for a walk, or stay at home and read)

9. Bed around 11pm-12pm

Captain Jack asked what my routine day looks like aside from writing the daily email. But the fact is, the only part of my routine that’s truly routine and non-negotiable, whether traveling or not, even if I’m sick, hungover, or dying, is this daily email I write.

A daily email like this one takes about thirty minutes to an hour a day of actual writing.

It also consumes some of my time and attention throughout the rest of the day.

For example, writing these emails forces me to read more and more broadly than I might otherwise, because my ideas for daily emails start to dry up otherwise.

The good news is, writing these daily emails isn’t just about making occasional sales or keeping readers engaged until the next promo, either. Because I write about marketing ideas and because I look to implement those ideas whenever I can, this daily email sharpens my skills each day.

And so if you are working a full-time job, or even if you’re not, my best recommendation to level up your skills and expertise is to write a daily email about a topic that interests you and that other people find valuable as well. Again, it takes just a half hour to an hour max.

The crazy thing is, if you keep at it, people will eventually want to read even those emails that are entirely have nothing to do with the core topic of your newsletter. Such as, for example, the topic of what your daily routine looks like.

If you want to get going writing daily emails like this one, and profiting from them, then I got a course for that. It’s called Simple Money Emails. Here’s what big-time course creator Kieran Drew said after he went through Simple Money Emails for the fifth (5th!) time:

===

John’s strategies aren’t pushy. They won’t teach you how to squeeze every drop of revenue from your audience. But they are simple, and they’re bloody effective (they helped me hit two 6 figure launches during the summer).

I’ve taken his course 5 times in 5 months. It’s an hour read yet every time I come out noticeably better at copy.

The best email writing course I’ve ever taken.

===

If you wanna write daily emails and level up your marketing and persuasion skills:

https://bejakovic.com/sme/

10 things I regret doing (or not doing) in my business

by

Yesterday, I asked for questions I can answer in emails while I’m traveling, and questions I got.

Let me start from the beginning, from the first question that landed in my inbox yesterday, asked by a reader named Moeed:

===

What are some things you regret doing in your business?

From when you started out till now.

It’d be great to know, like a list of things to avoid, no matter what.

And hi John, I love your daily emails, including all the promotions.

Thank you for all that you’ve done, you’ve helped me a lot as someone who’s young and obsessed with the world of Direct Response.

===

On the one hand, I don’t really regret nothing, because I pretty much get to do what i want when I want, and I guess all the mistakes I’ve made got me here. But that’s not a fun email.

So let me regret some stuff. Here’s a list of 10 things I regret doing doing or not doing in my business:

1. Not continuing to find more revshare partners after I realized how much money one good revshare partner could make me, and after running into a bit of an obstacle finding more such partners

2. Not repurposing my content better

3. Not charging higher prices or capping the prices I was willing to charge (both for services and for info products)

4. Setting prices based on what I felt comfortable charging, rather than on what this could be worth to the buyer or what they would be willing to pay

5. Not listening to Travis Sago ideas sooner, or paying him to find out his full systems like Phoneless Sales Machine and BEAMER, and applying that to what I was doing both for myself and for others

6. Thinking that the only way I can communicate with my readers is via broadcast, or maybe over 1-on-1 email, instead of regularly reaching out to some of them to suggest getting on a call

7. Launching stuff without validating demand

8. Launching stuff after I attempted to validate demand and was told explicitly by the market that there was no demand for what I wanted to launch

9. In general, coming upon obstacles and saying, let me turn back or simply sit here instead of looking for ways over, under, through, or around the obstacle

10. Thinking that the only options are either do everything myself or hire others to do it for me.

And now, for my offer:

In regret 5 above, I say I regret not listening to Travis Sago or paying him earlier.

The fact is, the remaining 9 of my 10 regrets would have been reduced or maybe even eliminated had I not only stalked Travis Sago online for years, but had I gladly and unquestioningly paid him a few thousand dollars for his programs, and had I started implementing those programs in my “business” earlier.

All of that is a warm introduction to and endorsement for Travis Sago’s community, Royalty Ronin, which I am member of, and which gives you access to all of Travis’s programs, along with contact with Travis himself, plus over 500 online business owners, investors, and marketers.

At the moment there’s even a free 7-day trial for Royalty Ronin. If you want to avoid making the same mistakes I made, I highly recommend Ronin:

https://bejakovic.com/ronin

Everything you ever wanted to know about me, but were afraid to ask

by

In a couple hours from now, I will be setting off for the “Real Stockholm Tour.”

I’ve been in Stockholm for a day and a half so far. I have seen the posh and pretty center… the cute and cobbly old town… and, thanks to a boat ride I took with lots of tall and blonde Swedes, an island named Vaxholm, one of over 24,000 that form the Stockholm archipelago, which starts in the city and stretches for over 60km. I never knew that Sweden was basically Earthsea.

I’m here for the next week with a large fraction of my lifelong friends — a flatmate I lived with for 6 years, 10+ years ago in Budapest; a “daygame wing” I’ve known for 12+ years and have spent hundreds of hours with on the street; and a college friend and former housemate I’ve known for close to 25 years, since our time at UCSC, who I’m living with again after all that time.

Somehow we all assembled here, in part by luck and in part by strategy.

Today, like I said, it’s time for the real Stockholm tour.

Unlike the pretty, posh, or pristine that we’ve seen so far, the real Stockholm tour will consist of getting a burek — a Balkan pastry — somewhere in the suburbs and then seeing other and realer parts of this enormous though not tremendously populated city.

I’m telling you all this because frankly I don’t have a lot of time or mental space to write a different kind of email this morning. Which ironically, is my takeaway for you today.

If you write dailyish emails, but you find yourself without a lot of time or brain power, you can always simply tell people where you are right now, what’s going on, why you are either braindead or pressed for time, and then lead into your offer.

In my experience, readers enjoy those kinds of emails a lot. And such emails serve their purpose of keeping people reading to your offer and beyond.

Speaking of:

I will be traveling for a while still, even after Stockholm. I will have interesting things to promote and possibly interesting ideas to share during that time. But I expect I will also find myself again in situations like I am in today, without a lot of time or creativity.

Email marketing side tip:

Another good kind of email to write in a time or brain crunch is a Q&A email.

To help me do that, would you send me your questions?

It can be questions about anything I am qualified to talk about, including email marketing, copywriting, or online businesses.

It can also be questions about things I am eminently not qualified to talk about, such as climate change, weight loss, or raising children.

Or if there are things that you always wanted to know about me personally, but were afraid to ask, now’s your chance.

I don’t promise to answer all questions in a future email, but I do promise to read and honestly consider them.

And who knows, if you write me, you might find your name under the bright lights of this newsletter in a few days’ time, along with my best or most entertaining answer to what you ask.

The only way to have that happen is to hit reply right now, think what you most want to know from me, and then send me a email carrier pigeon, straight to my hotel room in Archipelago Central. Thanks in advance.

“Way too biz oppy”

by

For the past few days, I’ve been promoting a webinar in which a guy named Josh Rosenberg — previously a big-time ClickBank seller, then a fractional CMO for direct response businesses — lays out his new offer, “AI Super Agent,” which builds out entire info product funnels, all the research, production creation, and copy included.

Lots of people have clicked through to Josh’s offer. A fair number have signed up for the webinar. Some have bought the “AI Super Agent.”

But a good number of people are also skeptical. Here’s a comment I got from a reader:

===

Yeah I had the same reaction to his offer. Sounds way too biz oppy. Like every other offer in the “AI gold rush” … seems like only the shovel sellers are making any money.

===

There’s no doubt that Josh’s “AI Super Agent” is presented as a business opportunity, starting with the fact it’s sold via webinar, and then continuing to how it’s positioned, argumented, and priced.

Maybe you’ve been burned by a biz opp before, and have simply decided that anything that looks like that is not for you. Fair enough, and I certainly won’t try to change your mind if that’s the case.

If you’re a little less decided, I can repeat what I wrote in an email back in May.

On the one hand, jumping from biz opp to biz opp, in a chase after “passive income” or “almost passive income,” is a sure recipe for staying broke, stressed, and working too hard.

On the other hand, legitimate business opportunities do exist. You won’t know one for sure until you try it and succeed with it.

I’ve personally been sold on biz opps like copywriting, revshare deals with clients, and starting and writing an email list. Each one has ended up making me lots of money and making my life significantly more free.

How to decide if a biz opp has a chance to win you money and freedom, or is likely to keep you further away from them?

In that email back in May, I gave three questions to help you evaluate business opportunities. Let me repeat those now with Josh’s “AI Super Agent” in mind:

#1. “Is this a 5-month plan or are you ok if it turns into a 5-year plan?”

#2. “Are you building up some kind of asset regardless?”

#3. “What happens if the opportunity disappears?”

The only of those questions I can answer for you is #2.

Josh’s gizmo definitely builds up assets for you as long as you keep using it. It gives you info products you can sell that in smart ways, by partnering with clients or audience owners, the way I’ve been talking about the last few days.

But even if you don’t do that, you can sell these info products by running ads to them, or simply publishing them on Amazon and seeing which ones sell on their own.

As for the other two questions, they are yours to decide on.

Will info products as a business opportunity disappear?

Weirder things have happened, and the very tech (AI) that’s making this biz opp possible might in the end also kill it.

(My personal feeling is that people will still be paying for information for at least a few years to come.)

But even if info products do stick around for years, are you ok sticking around info products for years?

Do topics like email lists and sales pages and traffic interest you, or are you hoping to run away from them as soon as possible so you can jump into another biz opp, or into something else entirely?

I cannot answer that for you.

But if you believe that info products have a future, and if you decide it’s a future you are interested in being part of, then Josh’s thing is worth a look, in spite of its “gold rush” biz opp marketing style. For more info:

https://bejakovic.com/aisuperagent

Endless traffic partners for an “info product” funnel factory

by

Yesterday, I promised to tell you how I would find endless traffic partners for your “info product” funnel factory, starting from nothing.

But before you spend time reading this long and lionhearted email, let me warn you:

What I’m about to share is speculative rather than proven.

It’s what I would do, but the fact is, the one and only time I tried anything like this, it didn’t produce any results.

I’m guessing that’s because I gave up after just one outreach message… because I prolly picked a bad person to reach out to… plus, my offer wasn’t as tempting as I would know to make it now.

I do still think this process has lots of promise, whether or not you’re starting from nothing. That’s why I’m sharing it with you.

Still with me? If you are, let me open up:

Last year, I read a post inside the Royalty Ronin community with the title:

“I will BRIBE you to do this deal!”

The “deal” was:

Go on YouTube… find people with big audiences in hobby niches like dogs or woodworking… and offer to produce a newsletter for them for free.

The guy making this post was James Foster, one of the more active and successful people inside the Royalty Ronin. James was so confident this would produce good results that, as a joke incentive to get people to try this out, he offered a $2 Dogecoin bill to people who actually put the idea into to action.

James’s reasoning:

1. Most YouTubers live and die with the popularity and reach of their next video

2. Of course, most YouTubers don’t have a newsletter, and depend entirely on the whims of YouTube algorithm

3. You can offer to create a newsletter for such people for them, for free.

The offer is, the YouTube Channel owner drives their viewers to the newsletter, and in turn, you produce emails that drive their own viewers back to their new videos (something that YouTube won’t reliably do).

You profit by also using the newsletter to promote other relevant stuff. (You can even offer to split the profits with the YouTube owner, or you don’t have to.)

I am a bit of a monkey-see-monkey-do kind of monkey. Plus I liked the idea of getting rewarded for running a little experiment.

So when I read James’s idea, I decided to give it a go.

I went on YouTube and, after a bit of snooping, found a YouTube channel with Qigong videos, delivering vague instructions over B-roll footage of mountains.

The channel had hundreds of videos, over a million followers, and of course no newsletter.

Sidebar:

In the past, I’ve experimented with cold outreach. And I’ve learned that cold outreach is drastically more likely to get a response if I put in the work up front to do something for people… instead of simply offering to do so only after gotten a green light from them.

So what to do here?

I set up a new free Beehiiv account… branded it with the branding from the YouTube channel… created an email to simulate how a regular weekly email would look, with a screenshot of their latest video… and signed up the owner of the YouTube account to my newsletter.

All this took like 20-30 minutes, because really I just repurposed stuff from their YouTube channel.

I then wrote the owner a separate email, to explain what’s going on and to make my partner proposition.

And like I said… I never heard back from the guy.

I never followed up or pursued this further, the $2 Dogecoin bill be damned.

The reason is, I had other things that are already bubbling on the stove for me, and this idea, cool and tempting though it sounded, failed to produce an immediate win for me.

That might be because the person I was writing to was a 16-year old Chinese boy who didn’t speak English who was just playing with AI (I don’t know this for a fact, but it is quite possible, based on the email address on the YouTube channel).

Or maybe it was that my offer, no risk and all reward though I tried to make it, still seemed confusing and unattractive. My reasoning:

If you read my emails, you’re likely to know that an email newsletter is immensely valuable. But the majority of the world has never heard of email marketing and cannot believe it is as effective as it actually is.

And so explaining to YouTube channel owners how they will drive traffic to a newsletter I create… and I will drive their viewers back to them… and how this is good for you and for them — that’s already complicated and not clear. And not-clear offers often don’t get takers.

That’s why I think a much better, much clearer offer would be to create NOT a custom newsletter, but a custom info product, along with a sales page, branded with the YouTube channel’s identity, on some topic that their audience already has shown to care about.

I speculate this kind of offer would be much easier for YouTube channel owners to be interested in and to say yes to partnering on. “I made this product that your people want, send them here and we split the profits.” Much clearer, no?

Plus, the nice thing in this case is, you’re still building an email list, except an email list of info product buyers, instead of just random newsletter subs.

So that’s my idea for finding endless traffic partners for all the info product funnels you could stomach to create.

Of course, creating an info product and a surrounding funnel is nowhere as trivial as signing up for Beehiiv and creating a welcome email.

Except… it can be, thanks to the “AI Super Agent” I’ve been talking about the past couple days. This “AI Super Agent” does market research to figure out which info product ideas are likely to be a hit… it creates the product based on the winningest ideas… plus it generates all the sales copy.

I wouldn’t use this “AI Super Agent” for creating info products for personality-based list like my own.

But for partnering with people who already have large audiences… in hobby niches where much of the info is already out there, but just needs to be synthesized and pacakaged up… I think this AI gizmo could be very a very useful and lucrative tool.

If you wanna find out more about this “AI Super Agent,” then the guy who created it has a webinar in which he demoes it and explains how it works:

https://bejakovic.com/aisuperagent

Info product niches you never would believe

by

Yesterday, I wrote an email promoting Josh Rosenberg’s “AI Super Agent”, which researches and builds out an entire info product funnel for you in minutes, including the product to sell and all the copy to sell it. To which, an interested reader wrote in reply:

===

I had a quick look and couldn’t find any examples of Josh Rosenberg’s system in action, but I am very interested in what kind of results other people are getting from this kind of approach.

===

I’m guessing you won’t find many results of Josh’s customers online yet, because this offer is new.

Josh does have case studies inside the webinar I linked to and am linking to today as well.

But also I talked to Josh before I decided to promote this gizmo. I asked him, what have people actually done with his thing? He sent me back a sample list of what people are doing. Some of these info product niches are familiar, but others, specifically the trees, you might never believe:

===

One user is creating a course on vibe coding for their site https://www.lindy.ai/.

Another created funnels for copywriting/branding for startups and another for SMEs.

Someone else created funnels for prophylactic trimming of large, wind-damage prone trees and a social media posting guide.

Someone else is working on a funnel for local dentists.

Another user is creating offers for the survival niche.

Someone else is creating a funnel to help people start their own trucking company.

Someone else created multiple funnels for car salesmen.

Someone else is doing a funnel on pay per call affiliate marketing.

And someone created funnels for pickleball, real estate agents, parenting and Adobe creative cloud. This person got the agency license, so they are probably doing this for their clients.

===

(For the record, a big part of what Josh’s “AI Super Agent” does is market research. It comes up with a score predicting the likely success of various info product ideas. I’m guessing that means that “prophylactic trimming of large, wind-damage prone trees,” bizarre though it sounds, is actually a promising info product niche.)

As for that agency license Josh mentions:

Apparently, about 50% of people buying his “AI Super Agent” are taking the agency license. I don’t know the exact details of how that license works, but the broad picture is it allows you to make unlimited info product funnels, for as many different clients as you want, as opposed to just doing ones your own businesses or for one client you’re working with.

On that note, tomorrow I’ll tell you how I would find endless partners for such an “info product funnel” agency, even if you have no clients yet that you’re working with right now.

Meanwhile, if you’re interested in Josh’s “AI Super Agent,” and if you want to see if it could be a good fit for your current biz or clients, Josh has prepared a webinar where he demos and explains how it works:

https://bejakovic.com/aisuperagent

How I’d transform existing ecom clients into my own info business(es)

by

A couple days ago, I wrote email about how I’d eat ecom copywriters’ lunch… with some fava beans, and a nice chianti.

That email was based on my own experience from a few years back, writing lots and lots of advertorials and revshare emails for ecom clients.

Today, I got another idea for you along the same lines, an idea I was very excited about at the time. This idea could have made me a profitable info publishing business on day 0, but it never happened, because I committed a classic persuasion blunder.

First a bit o’ background:

Like I wrote on Monday, I got ecom clients by writing advertorials. Then, I offered those same clients to write emails on a revshare basis, which made me much more than working as a per-hour copywriter.

But there was one ongoing problem, and that was a lack of good offers to promote in those daily emails.

The clients I worked with had a half-dozen or so live dropshipping offers. Some worked great, some ok.

Ideally, I’d promote each of those offers only twice every month, because otherwise I noticed the response dropped off.

What to promote all those other days?

There were affiliate networks that specialized in “viral” ecom products like the ones my clients were selling. But no matter how supposedly “viral” these offers were, my tests showed that only a handful were worth promoting, and even those underperformed our in-house offers.

Beyond the affiliate ecom products, there were a few ClickBank info products that we could sell to our audience. But since our audience (dog owners and kitchen and household gadgets buyers) was outside the popular and cutthroat ClickBank niches like dating and weight loss, the only ClickBank offers I could find had awful marketing and sold poorly.

So I had an idea.

What if I were to simply create custom info products to sell to my clients’ list?

I had a good sense of what offers could sell well based on my emails, plus I could research what’s selling on Amazon, what’s getting views on YouTube, searches on Google.

I could create some ebooks, simple sales pages for those ebooks, maybe some upsells. It didn’t need to be perfect, just attractive and quality enough to put confidently in front of our list, and to complement the physical products we were selling.

I pitched the idea to my clients. I said I will do ALL THE WORK and split the money with them.

They liked the idea, and said they would talk about it at “the partners next meeting.” Aaand… they came back a few days later, with the results of their partner deliberations:

“We discussed it extensively last meeting and decided it’s not exactly the direction we want to go (although we do see the huge potential there).”

… in other words, they said no because my “no work and no-risk offer” still sounded like some work, some risk, or at least some uncertainty or obligation.

That’s the classic persuasion blunder I told you about at the start. It goes back to the old Dean Jackson “Would you like a cookie” analogy.

Says Dean, imagine you have a guest at your house, and you know she loves oatmeal chocolate chip cookies.

You could sit there with your guest in the living room and then suddenly jump up and say, “Hey how about I go in the kitchen and bake you up a tray of those cookies you love? It won’t take a minute, really!”

Do this, and odds are great your guest will think, frown, and say, “Oh no, don’t worry about it.” She might even look at you a bit weird for offering to go out of your way like that.

But what if you preemptively bake those cookies?

And then, when your guest settles in on the couch, what if you come out of the kitchen with a trayful and say, “Would you like a cookie? It’s one of those chocolate chip oatmeal ones I know you love.”

… in this case, odds are excellent your guest will wolf down the whole trayful.

Same thing here.

I could have done the work ahead of time. Created an ebook, a sales page, and even some upsells.

That done, I could have simply told my clients that I have a custom new info product offer I’ve special-made for our audience.

If they’re ok with it, I will send out a day’s email to it to test it out. I’ll also set up an affiliate account for them so they can track the sales, and give them 50% (or whatever) of the sales. If it works well, I can keep promoting it and keep splitting the profits with them.

Had I done this, there’s an excellent chance they would have said, “Sure go ahead.” After all, I was testing out new offers all the time. Many turned out to be duds, while a rare few turned out ok and became regular sellers.

Of course, I never did this. You can probably guess why.

Creating an info product, even a generic one like a dog-training ebook, takes time.

Creating a sales funnel for said ebook, even a basic one, takes time.

Creating upsells? Time.

Plus, there’s still a chance it won’t work, even though my intuition said it would.

Which brings me to my offer for you for today.

Everything I’ve just told you about happened back in 2021. The world has changed a tad since then.

If I were doing this today, well — take a look at the link below.

It’s a webinar. it demos an “AI Super Agent” that does everything I just talked about — the market research, the product creation, and the funnel building. It does it in a matter of minutes, instead of a matter of weeks/never that it would have taken me.

The guy behind this AI gizmo is Josh Rosenberg. A couple decades ago, Josh used to be a copywriter. Then a decade ago, he became a big ClickBank seller in the “teach you a guitar” and “sex & dating” spaces. Then towards the end of the 2010s, he went on to work behind-the-scenes CMO for a bunch of big direct response clients, to the tune of over $150M in sales.

A couple years ago, Josh started focusing aggressively on creating AI tools for direct response businesses.

He says he’s taken his knowledge and expertise from the various stages of his career, and baked them into this “AI Super Agent,” so it does 95% of the work of creating an effective info product funnel for you.

I haven’t used the thing myself, and so I cannot vouch for it. The reason for this is I don’t think this “AI Super Agent” is a fit for the kind of personality-based, “let me tell you something new” approach that I offer via this newsletter.

But I think this “AI Super Agent” can be very tempting if you’re in a situation like I was back in 2021. In case you’re interested in spinning up and testing out a new info business in a few clicks and taps, this might be worth a watch:

https://bejakovic.com/aisuperagent

1-Person Advertorial Agency: Sold out after two emails

by

I got an email this morning:

===

Hey John,

I just want to confirm whether the link failed or if the workshop is full.

===

That’s in reference to the 1-Person Advertorial Agency workshop, which I started promoting yesterday and stopped promoting yesterday, because it filled up faster than reservations at Les Grands Buffets, when they open up once a season.

In other words, the workshop registration is now closed. You cannot pay to get into this training any more, though considering the interest, it’s possible that Thom and Sam (the guys behind this workshop) will offer something like it again in the future. Here is some of that interest demonstrated in emails I got from people who signed up:

#1: “Of everything you’ve promoted for other people since I’ve known you, this is the first one that got my attention. Here’s why…”

#2: “This looks sick. Just purchased. Looking forward to it.”

#3: “I’ve known for years advertorials are a gold mine but until now I didn’t have AI to help me crank them out. You gave me the kickstart I needed.”

I’m telling you all this — well, why am I telling you all this?

This email isn’t the place to talk about it, but you can read all about it, if you haven’t yet, in Commandment IV of my new 10 Commandments book.

I wasn’t planning on promoting that book today, but I’m left without an offer to promote, due to the success of my own promotion yesterday.

If you have dreams of managing to sell your own offer to the brim, and quickly, almost as soon as you open up your shopping cart, then Commandment IV will tell you the underlying psychology of how to do so. Here’s where you can find that:

https://bejakovic.com/new10commandments

How I would eat ecom copywriters’ lunch… with some fava beans, and a nice chianti

by

Over the past year, I have had an ungodly number of people sign up to my list who bill themselves as ecom copywriters.

Typically, the main service these folks offer is email marketing for ecom brands.

Makes sense to me.

Even though I am currently promoting an offer titled 1-Person Advertorial Agency, and though in the past I made good money writing advertorials for ecom clients, that money pales in comparison to the money I made writing emails, for those same clients, on a profit-share basis.

The thing is, I only got a chance to write those profit-share emails because I was already writing advertorials for these clients, and because their entire customer flow, and the success of their future offers and funnels, depended on the front-end copy I was writing.

Which brings me to the following 7-step plan that I would follow today, blindly and with 100% commitment, if I were bent on eating the lunch of all those email-writing ecom copywriters:

1. I’d find ecom businesses that are running paid traffic (easy enough with Facebook ad library, but more below on how to do this in a smart way). I’d look for a business that’s sending traffic straight from their ads to the product page.

2. I’d write an advertorial (or three) for such a business, and I’d do it for absolutely free. (Why not? It’s an investment of a couple hours that could pay back literally hundreds of thousands of dollars over time.)

3. I’d put the advertorial in a Google Doc, and format it nicely so it can function as a live piece of copy. I’d send this to the biz owner. I’d tell them it’s theirs to use, and there’s nothing to do but simply clone the Google Doc (to make sure I don’t mess with it) and redirect a bit of traffic to it to see how it performs against their base funnel.

4. I’d follow up until I get either a “Leave me alone” or a “Damn this worked great, can you write more like this?”

5. If it’s a “Can you write more like this,” I’d say sure. And then I’d make the business owner the following sociopath offer:

“I will write advertorials for you ongoing, for FREE (bear with me here), IF you will let me write emails for you, for FREE also. Just pay me a share of the profits I generate for you on the back end, after the money’s already in your Stripe account.”

6. If I get the objection that they already pay an ecom copywriter to write their emails, I’d politely say, “Fire them. I will do it for free, for just for a share of the profits I make you, unlike those people who charge you whether you make money or not. Plus, I’ll help you scale your ad spend with my advertorials, so we both profit.”

7. If they’re already working with an ecom copywriter who’s getting paid on a profit-share basis, I’d say, “Fire them, because they aren’t writing advertorials for you for free. I will, plus I’ve already proven that I can write copy that sells your offers on cold traffic, which is way harder than email.”

… and to make all this manageable in just a few hours of work a week, I’d use the AI Advertorial Toaster that Thom Benny and his protege Sam are giving away on their 1-Person Advertorial Agency workshop, which happens this Wednesday.

For reference:

It used to take me 4-5 days to write an advertorial.

Sam’s AI Advertorial Toaster pops up a near-good-enough advertorial waffle pretty much instantly. It’s why Sam can bake up and serve an advertorial, one which will convert on cold traffic, in under an hour now, instead of the 4-5 days it took me back when I worked with clients.

It’s also the reason why Sam has been able to write 20+ such advertorials per month, and why he’s pulled in over $50M for clients over the past year alone.

Last point:

Also on the 1-Person Advertorial Agency training, Sam is giving away his Ad Reanimator process, for identifying and contacting clients who are a perfect fit for advertorials — ecom businesses who had a long-running ads that recently died. (Advertorials make those ads come back to life.)

If you are an ecom copywriter already, and if your livelihood is writing emails for clients, maybe a cold chill passed down your back just now. After all, I’m advertising a recipe for someone to come and take your livelihood away, potentially by the end of this week.

The only thing I can tell you is, if you’re currently not offering advertorials to your email clients, there’s nothing stopping you from doing so, using Sam’s Toaster and the instruction manual he provides for it.

Not only will you protect yourself against competition sneaking in and taking your email clients away from you, but you have a chance to make a lot more money, whether you simply want to charge your clients for your advertorials, or do a revshare deal like I lay out above (again, it’s how I made most of my money).

And if you’re not an “ecom copywriter” yet, it is a legit opportunity right now, even if you have little experience to speak of.

In either case, Thom and Sam’s workshop is happening this Wednesday. For more info, or to sign up before it’s too late:

https://bejakovic.com/advertorial-agency