If you cannot persuade yourself to act however hard you try

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This morning, a private detective I know here in Barcelona sent me a screenshot of a trending social media story:

“Couple Who Met On Dating App Rob Bank On First Date”

Can this really be true? I decided to do my own sleuthing.

It turns out yes, the story is roughly true, but with an important detail that’s missing in the headline above.

The man, Christopher Castillo, age 33, and the woman, Shelby Sampson, age 40, agreed to meet for a date.

Castillo asked Sampson to pick him up in her car. Once in the car, Castillo started drinking wine, presumably red. He then asked Sampson to pull over at a bank.

Castillo was gone for a few minutes. He came back sweating, wearing sunglasses and a hat (!), and holding an antique gun and a wad of cash.

He told Sampson to drive, which she did, for a bit, until the cops pulled them over and put the date to an end.

The crucial bit is that Sampson was not charged with anything, because, so the state believes, she had absolutely no knowledge of or participation in any criminal aspect of this first date.

This missing detail is what I found most interesting in the whole story.

I’ve never robbed a bank, but I imagine it’s hard.

The stock joke is that a typical man is unwilling to pull over and ask for directions while driving. Can you imagine how much more unwilling a typical man is to pull over, walk into a bank, hold up a gun, and ask for $1,000 in cash (and five years in prison, it turns out)?

No wonder Castillo was drinking in the car. And no wonder he felt he needed somebody “in his corner,” even if that was an unwitting and unwilling non-accomplice he had met on Tinder.

I found this interesting because, while I’ve never robbed a bank, I have done other, legal, things in my life. Some of these things I found personally very difficult to do, because they challenged my own identity.

There were times when no amount of auto-suggestion, willpower, or even red wine would push me over the threshold.

There were times when the only thing that would help me act would be having somebody “in my corner,” having a feeling of a home base I could come back to, even if that was somebody I had met minutes earlier and had no special relationship with.

I imagine this is all a bit waffly without specific examples. I might give those in another email.

My point today is simply that if you have something you know you should be doing (don’t rob a bank), but you cannot persuade yourself to do it no matter how you try, then having some kind of support or community of other people to rely on, however tenuous, can make all the difference.

Ideally, this is other people in real life. Real life seems to make a big difference.

But if you cannot find people in real life to act as a home base, then people online can sometimes act as a substitute. At least that’s the promise of online communities, groups, and memberships.

I am still keen on spinning up a new online community of my own, but I haven’t yet decided which (legal) things I would like to support people in doing.

While that’s going on, I can only recommend once again a community that I myself am part of, Travis Sago’s Royalty Ronin.

If you’re struggling to take the action needed to build your own audience… or to make deals with people who have an audience of their own… or to make your first $5k online… then you might find the support you need within Royalty Ronin. For more info:

https://bejakovic.com/ronin

Amazon ad apocalypse

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Trouble in Bejako land:

My Amazon ad campaigns, which have been buoying up sales of my new 10 Commandments book, have cratered.

The background:

Since publishing my new 10 Commandments book back in May, I have reliably been selling 15-20 copies of the book per day.

A part of how I have been doing this is by running several Amazon ad campaigns in the background.

These campaigns have been working consistently for me. Until, of course, last week, when something shifted.

My campaign ad spend was no longer being spent, or even close to it. Ad cost per sale went way up. Most importantly, fewer books started being sold, just 5-10 per day, both via ads and organically.

I asked the universe why it’s doing this to me, and the universe came back with an answer.

“Amazon has changed its ad algorithm,” the universe told me.

It seems Amazon is now favoring “auto” ad campaigns (which I only had a small discovery budget for) and punishing “exact” campaigns (which was the bulk of my ad spend, because it got better results for cheaper).

I’m not sure what my point is, except maybe the old advice from sports marketer Jon Spoelstra:

“In almost any industry, the best role model is the high tech business. They can’t sit back and stop innovating. If they did, in three to six months they would be woefully behind.”

Amazon is innovating, and I fortunately am forced to innovate alongside them.

The fact is, email lists as a marketing tool provide a certain moat.

An email list is a free way to regularly communicate with dedicated, trusting readers and past customers, many of whom are ready and even eager to buy from you rather than others.

But an email list is only so much of a moat, and lulling yourself (like I often do) into thinking that an email list is a forever source of income, while sitting back and not innovating, will lead to woe.

In any case, I am adapting my Amazon ads strategy, and maybe I will get my book sales back up.

But also I want to get back to more active promotion of my new 10 Commandments book.

My initial idea for promoting this sucker was to get on podcasts. I put that on hold because 1) Amazon ads were working reliably until now and 2) finding podcasts to guest on is a pain.

But now it’s time to innovate. So can you do me a favor?

Do you listen to a podcast — about con men, or pickup, or magic, or sales, or hypnosis, or copywriting, or negotiation, or political propaganda, or comedy, or screenwriting — that you enjoy, and you think might enjoy having me as a guest to talk about the ideas inside my new 10 Commandments book?

If you do, hit reply and let me know. You’ll be doing me a favor.

And if you haven’t yet read my new 10 Commandments book, it deals with all those fields in a coherent and even interesting way. A few headlines from Amazon reviews:

#1. “This is going into my yearly reads collection”

#2. “A new favorite”

#3. “Sophisticated strategies behind the playful tone”

#4. “Instant Classic That’s Highly Entertaining”

#5. “This One’s Staying on My Desk!

#6. “More compelling than Cialdini with sprinkles of Houdini”

#7. “Superb lessons to be aware of”

Your own copy of my new 10 Commandment book is waiting patiently for you right now. If you’d like to claim it:

https://bejakovic.com/new10commandments

Not reading my email today is expensive

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Yesterday, I promoted an offer called “Unstuck Sessions,” basically consult calls to help people overcome a challenge and get unstuck.

Like I wrote yesterday, that’s an offer that I first heard about from marketer Travis Sago.

I actually have a bit of swipe copy from Travis from when he promoted his own Unstuck Sessions.

An Unstuck Session by definition is pretty waffly and vague. How do you sell “getting unstuck”?

I looked at Travis’s copy. Here’s what caught my eye, from the second half of Travis’s email:

===

What’s it REALLY COSTING YOU to stay where you’re at?

(If you know all these answers, you probably aren’t stuck…LOL)

If you’re making $5k a month…and you want to making $10k…if my math is right…isn’t that a $5k a month problem? a $60k per year whopper of a problem…yeah?

And then…if I may be so bold?

What is the problem costing you in your enjoyment of life?

How much worrying are you doing now?

How much of life are you missing out on? 

I’m not trying to be a sadist.

It’s a courtesy “poke”.

Being stuck is expensive…emotionally, financially AND physically.

===

I happen to know Travis is a student of sales trainer Dave Sandler. And in Sandler’s book You Can’t Teach a Kid to Ride a Bike at a Seminar, Sandler writes:

“While you need to discuss the cost of your product or service, it’s more important to discuss the cost to your prospect if they do nothing.”

I read Sandler’s book multiple times.

I wrote down that line as a note to myself, and then transferred it to my “Library of Rare and Precious Ideas.”

And yet, this idea is something I only rarely and casually remember to apply in actual sales contexts, even though, as Sandler says, discussing the cost of doing nothing is more important than discussing the cost of your offer.

But Travis Sago doesn’t forget. And as you can see above, he actually puts this idea to use in his copy.

Lots of people read. Lots of people take notes.

But few put ideas into action.

And fewer still keep tweaking and fiddling with ideas-put-into-action until those ideas actually turn into big results.

Travis is one of those rare few.

That’s the reason why Travis is the #1 person I’ve been following and learning from for the past two years.

Actually I take that back. Travis is pretty much the only person, at least living person, in the space of marketing/copywriting/persuasion/online businesses, that I’ve been listening to and learning from.

This is also the reason why I keep promoting Travis’s Royalty Ronin membership.

As for the cost of Royalty Ronin:

Right now, you can get into Royalty Ronin for free, for 7 days, so you can test it out. After that, Ronin costs $299/month.

I guess I had to cover that. But the following is much more important:

If you are a copywriter who works with clients, then what is it costing you to not spot your client’s “trashcan assets”… or not know how to persuade your client to give you control of such asset… or how to monetize them?

In my experience, it can easily be costing you $10k this very month, and $200k feasibly over the course over the next year or two.

And if you have your own list, what is it costing you to keep “creating” new offers to put in front of your list, instead of “producing” new offers, the way Travis teaches?

Again, in my experience, it can easily be costing you hundreds of hours of unnecessary work in the coming weeks if you are working on creating a new offer.

To rub salt into the wound, it might also cost you $15k-$20k in foregone sales by the time you release that offer, both because you missed out on promoting other “produced” offers in the meantime, and because “created” offers often fail to sell as well as “produced” offers.

In other words, not being inside Royalty Ronin is expensive… in terms of time, stress, and money.

If you’d like to stop that, starting with a free trial:

https://bejakovic.com/ronin

My personal help

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Yesterday, I hosted the final Q&A call for the last-ever live cohort of my Copy Riddles program. There were beers and tears involved (well, beers).

At the end of the call, I asked if anybody had any final comments or questions before we end. Shawn Cartwright, who runs the online martial arts school TCCII, spoke up to say:

“I really appreciate the comments and Q&A and the video. Will you consider doing an unlisted playlist so we can go back and take a look? It’s not just… I actually will go back and look at some of these.”

Like I told Shawn and the rest of the guys on the call, I definitely will create a playlist out of all the call recordings. And probably more.

The fact is, one of the reasons I did live Q&A calls for Copy Riddles is because people on such calls tend to ask good questions… and I tend to give good answers. And when I give a good answer to somebody else’s question, I often realize I am speaking to myself as much as to the person who asked the question.

My point is that we’re all talking about ourselves, all the time, regardless of what we appear to be saying on the surface.

That fact, if you choose to believe it, can be useful to you if you are listening to what your customers are saying, and if you want a better insight into who they are and what they want… and it can useful to you if you do like I do, and give advice to people, only to realize it’s advice you should be taking as well.

As I’ve heard marketer Sean D’Souza say, “If you wanna solve your own problems, go solve somebody else’s.”

Because of all this, I decided to bring back an offer I ran only ran once, last year, called Unstuck Sessions.

I got the idea for it from marketer Travis Sago.

In a nutshell:

If you’ve got a problem or a challenge, or if you’re stuck — in your financial situation, in your business, career, or life — maybe I can help you get unstuck?

I’ve long said that for a business owner, 60% of the value of bringing in a professional copywriter is the value of an outside perspective.

Something similar here.

The offer is, you and I get on a Zoom call and talk. I ask questions. You unburden yourself and vent. I spot and challenge assumptions you might not even realize you’re making.

The goal is to get you over your challenge and get you unstuck, ideally, in an easy and natural way, without having to simply grin and bear the pain of whatever you’re doing now until things change or get better or lighting strikes.

As for why you’d want me to help you get unstuck, I won’t try to convince you much there.

If you’ve been reading my emails, if you feel like I have knowledge or experience or simply a point of view that can be useful for you, then you’ll probably know if this is for you.

I’ll be doing four Unstuck Sessions over the next month. They will not be free, but will not be prohibitively expensive either.

If you’re interested, the first step is to hit reply and tell me who you are and in a sentence or two what you’re stuck with.

If it’s something I think I have anything meaningful and helpful to say, and if there are still any Unstuck Sessions left, we can the take it further. Thanks in advance.

10 ideas for writing better daily emails in 10 weeks

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Once upon a time, I had a habit of focusing on one aspect of writing daily emails for a week at a time. The next week, I’d pick something else, and so on, until I got really good at writing emails.

At some point, I dropped the habit. That’s a shame. Recently, I had the idea to pick it up again, and so I made a list of 10 things to focus on in my daily emails, one thing per week, in order to make your emails much more fun, sticky, and effective in terms of sales and influence.

In case you’re curious or would like to do something similar, here’s 10 ideas for writing better daily emails in 10 weeks:

1. Be narcissistic, or give undue importance to yourself or things associated with you.

(This can be done earnestly or tongue-in-cheek. For example, I once wrote an email about how I had drafted a patent application to protect my Most Valuable Email trick, because it is too valuable not to protect, and because it satisfies the three criteria required by the U.S. Patent Office, namely novelty, non-obviousness, and concrete and practical application.)

2. Push-pull, near misses, teasing.

3. Fun vibe.

4. DHV = demonstrations of higher value.

Another term for this is status building, such as for example, when I tell you that I am currently running the only private, invite-only group of email marketers and course creators in the email marketing niche, which brings together pretty much everybody you have heard of in this space.

5. Clarity.

6. Personal frame. Meaning, every email should really be about you, or should have a frame of “you,” even if the picture inside the frame is, say, a scene from a Batman movie.

7. Being black-and-white, dogmatic.

8. Teasing or building up upcoming things (push-pull on a longer scale).

9. Transparency, Skeleton Protocol.

10. Reason why.

If some of the terms above — “push pull,” “near misses,” “Skeleton Protocol” — are unfamiliar to you, that’s because you have not read my new 10 Commandments book.

It took me several years of research, thinking, and paring down my ideas to the most valuable ones to be able to write this book.

This book is not a replacement for Bob Cialdini’s bestselling Influence, but a complement to it. As Rob Marsh, founder of the Copywriter Club, wrote after he read my new 10 Commandments book:

===

In addition to Cialdini’s well known 6 principles of influence (urgency, scarcity, consistency and so on), it’s time to add Bejakovic’s 10 commandments of persuasion. This book will make you a better writer and a better sales person. But more than that, you can use John’s commandments to be more persuasive, more engaging and more interesting in everything you do.

===

Imagine if you had been one of the first few thousand people who had read Cialdini’s Influence, back in 1984.

Entire multi-million dollar info businesses have been built up in the ensuing years by simply repackaging and selling the ideas in this book.

And many much bigger businesses have been built up by taking the ideas in Cialdini’s book, including the many nuances in there beyond just the chapter headings, and applying those ideas to sales and influence systems.

Would I be bold or arrogant enough to claim my new 10 Commandments book offers a similar opportunity today, in 2025?

Clearly I would. So in case you haven’t read it yet, you have only one option:

https://bejakovic.com/new10commandments

The structure of a $995 course that sells itself

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Yesterday was the first day of a new course I’m taking, “Ultraspeaking Fundamentals L1.”

It’s a cohort-based course, delivered live over Zoom, which gets you better with public speaking in 15 sessions over 5 weeks, 3 to a week.

There are two parallel cohorts. I’m in cohort 34A, which has over 50 people inside. I’m guessing the other cohort has similar numbers.

The price tag for this course is $995. If you assume 100 students for the 5 weeks, that’s $100k in revenue, I’m guessing 95% of which is profit.

Sounds like a pretty nice education business. And if you ask me, it all comes down to the unique way it’s organized and run:

1. After a bit of waffling up front by a team of two coaches — really previous students who are probably getting paid something, but not much — the 50+ attendees are broken up into small “pods” of 3 participants each.

2. The pod members self-organize so one of the participants becomes a “pod leader.” The pod leader basically shares on his or her screen the day’s instructions from the Ultraspeaking course area, keeps time, and hits play on a couple of videos that walk through key concepts.

3. The pod members then take turns playing little games that build up core public speaking skills.

For example, yesterday mainly consisted of “rapid fire analogies”:

You get a sequence of randomly generated analogies — “a bicycle is like ice cream because…” — and you have a few seconds to both read out the prompt and to complete the analogy in some way before the new prompt pops up.

The point is not to come up with a clever analogy (“because they make childhood sweet?”) but to develop the core speaking skill of staying in character, and to authoritatively say whatever stupid thing you have to say (“because they both have wheels”) so that it looks like you know what you’re talking about, even if you don’t.

4. The two coaches who waffled at the start roam around the pods and offer occasional “expert” feedback.

5. But really, this entire experience is largely prerecorded, almost entirely student-run, and from what I can tell so far, fantastic.

I’m sharing this with you in case you also sell information, or rather, transformation.

The fact is, regardless of how good the information you sell is, it’s 100% useless unless your students put it into practice in some form.

If on the other hand you’re looking to sell transformation, it makes sense to think about how to bake that into your product. As Ultraspeaking shows, this doesn’t have to spend a ton of your money or time to make this happen. But it’s not just about making the course more transformative.

In my case, after I heard how Ultraspeaking was organized, it was a very easy sell, even at that $995 price tag. Also, I imagine most of the 100+ people who are going through it with me right now will be very happy with the investment, and will go on to proselytize for the company.

Compare that with a $995 pure information course, which typically takes a lot of selling, both before and after, and which even so the majority of buyers will not complete or do anything with, and will only think back on with a mixture of guilt and regret, regardless of how good the info inside is.

That’s something to think about, again, if you sell information or transformation.

In entirely related news:

My offer for you today is Most Valuable Email, about an email copywriting trick that is not stories… not personal reveals… not controversy… not conflict… not contrarian points of view.

Instead, the Most Valuable Email trick is something entirely different, something that I would do from here til doomsday, every day, if the email marketing gods forced me to use just one kind of email without ever changing.

Part of Most Valuable Email is a set of Most Valuable Email Riddles in the end of the course, in which I give you a prompt, invite you to apply the Most Valuable Email trick, and then compare your answer to an answer I provide.

That set of riddles is a bit of experience and transformation that I baked into the course. But really, the whole point with Most Valuable Email is that the value of it is when you take the MVE trick and apply it to your own emails, every day, or every week, or however often you want to charm your audience and make yourself into a more valuable marketer.

As course creator and email marketer Rafa Casas wrote after going through Most Valuable Email the first time:

“Thanks for the course. It’s true that it can be read in an hour, but it needs more resting time and practice to get the full potential out of it. Which is a lot.”

If you’d like the full info on Most Valuable Email:

https://bejakovic.com/mve/

Interesting psychological effect of making it easy on yourself

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Get ready for a bit of inspirational massage:

I’m reading the autobiography of a guy named Bill Veeck, who was the last person to ever own an major league baseball team — in his case, Chicago White Sox and Cleveland Indians — without having an independent fortune.

At the time when Veeck got to Cleveland, the Cleveland Stadium had the biggest playing field in the majors.

(For all my non-baseball-loving readers: a baseball field consists of two parts, an infield and an outfield. The dimensions of the infield are strictly prescribed by the rulebook. The dimensions and shape of the outfield are not.)

Veeck found that his Cleveland players were discouraged by the size of their home stadium. They would hit a baseball 450 feet — a good ways by any standard — only to have it caught because the field was so large.

So Veeck installed a new fence which shrank the field.

Hitters started hitting better, because they thought they now had a chance to hit a home run.

So far, so normal.

But here’s the curious bit, which is both true and fit for one of those corporate office inspirational posters. From Veeck’s book:

===

There is an interesting psychological effect in bringing the fences within reach. After we put up the wire fence there were almost six times as many balls hit over the wire fence and into the old stands.

===

In case this isn’t 100% clear due to all the sports analogizing, the point is that:

1. Veeck’s players had convinced themselves they cannot hit a certain distance, say, 500 feet

2. Veeck changed the field so they only had to hit a shorter distance, say, 420 feet, to hit a home run

3. Within that smaller new field, six times as many players ended up hitting home runs of, say, 500 feet or more, which they thought they couldn’t do when the field was bigger

I’m not 100% sure what hte psychological term or explanation for this is.

Removing stress and pressure? Or finding a way around the players’ learned helplessness?

Whatever it is, I thought it’s a curious thing, possibly inspiring, and so I wanted to share it with you. Maybe it’s something you can find a way to apply in your own life and business, if there’s a fence, metaphorical or real, that has been unreachable for you, in spite of your best trying.

In other news:

In less than an hour from now, mentalist-turned-marketer Kennedy will go live on Zoom to share email copywriting and marketing secrets that took him from selling $27k of his flagship info product… to selling $544k of the same, to the same audience.

This is a live training that Kennedy is doing exclusively for readers of this newsletter.

If you have an email list, there might be valuable techniques you can pick up on this training which you can implement in your own list tomorrow.

Or who knows, maybe simply hearing Kennedy’s story in detail, and seeing that it is possible to go from selling $27k of an info product (quite common and manageable) to selling $544k of the same info product to the same audience (rare and frankly puzzling) is a doable thing.

Maybe not just for Kennedy, but maybe for others too. Maybe even you? I wouldn’t want to put that kind of pressure on you.

But if you want to hear Kennedy’s training, and get inspired, then a bit of time still remains for you to sign up:

https://bejakovic.com/kennedy

Why I write such soft CTAs

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On last Thursday’s Copy Riddles Q&A call, Matt Cascarino, Chief Creative Office at marketing agency FARM, asked about the unusual calls-to-action in my emails.

“You don’t just not close hard,” Matt said. “You go the exact opposite way.”

It’s true. Most of the calls-to-action in my emails are “soft,” as in not dramatic, not black and white, without any of the “You are either in NOW or you will be left behind!” that is common in direct response circles.

That’s something I do consciously. I suppose it emerged because I’ve historically sold a lot of evergreen offers.

When there’s no baked-in urgency — and even when there is — I figured I’d treat my readers’ intelligence with due respect. That’s why I don’t make up stuff or use overly dramatic wording that simply cannot be backed up with anything resembling reality.

That said, I’m not above “manipulating” readers into acting now.

But rather than yelling at my readers or threatening them or lying, I’ve learned to use what I know about human psychology. A few words of inspiration can work. So can an appeal to our universal need for sovereignty and control.

Sometimes, such a “soft” CTA has driven in sales that wouldn’t have happened otherwise (I know because people have written in to tell me so).

Other times, the effect was cumulative — a few such emails built up and people ended up buying.

And in all cases, or at least I hope so, it kept my readers reading, without feeling that I lied to them, or pressured them, or treated them as if they were idiots.

Also on Thursday’s Copy Riddles Q&A call was Shawn Cartwright, who runs the online martial arts school TCCII.

Shawn asked if I have or ever will create some kind of product about such soft and psychological CTAs.

The idea sounds cool, but the fact is, even the most subtle and effective CTA matters less than a good headline, and the best headline matters less than a real deadline.

That’s part of the reason why I have been moving away from clever copywriting to sell my existing evergreen products… and why I have instead been promoting lots of new and solid offers, often not my own, which have legit inbuilt timed deadlines.

And on that note, let me remind you of a legit deadline. It’s for the the free live training, which is happening tomorrow, Monday, September 22, 2025, at 9pm CET/3pm EST/12 noon PST.

Mentalist-turned-marketer Kennedy will share email copywriting and marketing secrets that took him from selling $27k of his flagship info product… to selling $544k of the same, to the same audience.

If this interests you, it might make sense to sign up now. You know how Mondays are.

If you don’t sign up now, there’s a good chance this training will slip your mind in the crush of things tomorrow, and the next thing you know… you’ve missed the opportunity.

On the other hand, if you sign up now, you still have time tomorrow to decide whether you really want to attend.

If you find that persuasive, here’s the link:

https://bejakovic.com/kennedy

Can you digest this little and big lesson?

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I got a little lesson and a big lesson for you today. Let’s see if you can digest them.

Little lesson:

Yesterday I heard a story told by Joe Polish, the marketer who runs $100k/year mastermind groups and puts on 3-day events that cost $10k to attend.

Joe’s story was about a curious consult he did with an entrepreneur who wanted to grow her biz.

Joe said, he could tell this entrepreneur was so tightly wound that she would soon crack. Instead of marketing advice, Joe got her to come up with and schedule a “Super Happy Fun Day,” which is just what it sounds like, both so she would enjoy life a bit and to recharge her batteries.

My reaction to this little lesson:

“Super Happy Fun Day? Not my kinda thing.” If that’s what you think as well, then read on for the big lesson. Joe said:

===

I’ve got a giant list right now of people who are trying to schedule things with me. One of my team members put up “cup of genius dot com” and it’s a 20-minute conversation with me for $2,000.

And it’s so funny. Because I can share some of the best insights for free to someone. They won’t do jack shit with it.

They pay me $2,000 for 20 minutes and there’s that focus, completely different level of digestion, that takes place.

===

I’ve heard this idea before. Frankly I don’t like it, or at least I don’t like to think it applies to me.

Joe’s little and big lessons nagged at me yesterday as I was at the gym (1, on the stupid elliptical) while listening to this podcast with Joe (2), and getting ready to go back to work (3). (The numbers, by the way, represent instances of overscheduling my life.)

So even though Supper Happy Fun Days don’t sound like my thing, yesterday throughout the day, I gradually filled out a slow and timid list of things I actually enjoy (dogs and fried calamari were on the list).

And then, as the day wound down, at about 11:30pm, perhaps because this was all bubbling in my brain, I on a whim bought a ticket to go to Lisbon today. I fly out at 4pm this afternoon, and I get back on Monday evening.

I still have a bit of time before I have to stuff my two black tshirts into my backpack, so let me remind you of the free live training that mentalist-turned-marketer Kennedy is putting on, exclusive for folks on my list, this coming Monday, September 22, 2025, at 9pm CET/3pm EST/12 noon PST.

Kennedy will share email copywriting and marketing secrets that took him from selling $27k of his flagship info product… to selling $544k of the same, to the same audience.

And yes, there will be something for sale at the end of Kennedy’s training.

But Kennedy’s training will be valuable in itself, even though you don’t have to pay for it. (I know, because I’ve seen the training myself, two years ago, at a live event that cost $450 to attend.)

Maybe if my email today opened up your mind to anything, it’s that there’s value, often great value, in the free pearls that people like Joe Polish and Kennedy and sometimes even myself hand out each day.

To sign up for Kennedy’s free training, and maybe to profit, whether you pay or not:

https://bejakovic.com/kennedy

Email copy secrets that turned $27k in sales to $540k

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Two years ago, I got up on stage to give a talk at Rob Marsh’s “The Copywriter Club IRL” event in London.

I gave a GREAT talk.

I know, because I was there, and I was glowing with self-satisfaction afterwards.

There was just one problem. Another speaker clearly outshone me.

He was more dynamic (the guy’s a former stage mentalist and comedian).

Plus, while my talk was about my usual psychology & influence waffle, his talk was about how he changed up his email copywriting strategy and went from selling $27k of his flagship info product to selling $540k of that same product, to the same audience.

I myself was sucked in. I mean, I can imagine selling $27k of a single info product to my list because I’ve done it with multiple products. But there’s a big gap from that to $540k. How could email copy possibly make such a difference?

I took furious notes during this talk, 8 pages’ worth.

Of course, I never did anything with the notes, but that’s really on me. I don’t use autoresponder sequences with my list, and specific, archetype-targeting autoresponder sequences were the mechanism that Kennedy, for that is the name of the mentalist-turned-marketer I’m talking about, used to go from selling $27k to selling $544k.

I recently connected with Kennedy in an online mixer group.

We reminisced a bit about London.

And then, Kennedy offered to put on the same training again, online instead of from the stage, for people on my list.

I said, absolutely.

You can sign up for this training for free below, if you like.

It will be live and will happen next Monday, September 22, 2025, at 9pm CET/3pm EST/12 noon PST.

There will not be a replay.

And yes, inevitably, there will be something for sale at the end.

You can choose to buy that offer, when it is made, if it makes sense for you… or you can just choose to come for Kennedy’s high-energy, valuable training, which others paid $450 to hear in London.

If you’d like to sign up, and if you’d like to attend when the time comes:

https://bejakovic.com/kennedy