How I get customers to buy when I launch a new product

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Yesterday, I kicked off my White Tuesday event to promote my Copy Riddles program. I got a bunch of messages about it so far, including one from Logan Hobson, a long-time reader and Copy Riddles member. Logan wrote:

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Every time you do a Copy Riddles promotion, I get excited because it means that I get a new free bonus or two.

I appreciate the way you treat previous customers, makes me feel like buying something from you the first time you promote it is a no-brainer.

I’m interested in the $2k Advertorial Consult as well.

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I’m doing a podcast later today and one question that the podcast host wants to cover is,

“What’s one golden nugget of advice you’d give any writer who wants to make a living from their words?”

At first, I thought this question is so broad as to be impossible to answer.

But then I realized I have the same golden nugget to offer that I’ve already offered a million times over. That being:

It’s much easier and more profitable to make a sale to somebody familiar who has already paid you, than to some stranger you have to go out and hunt down, who doesn’t know you, who has never trusted you enough to give you money.

Maybe that’s obvious. But how many people act upon it?

The default question for most people, including writers who want to make a living from their words, is “How do I get new readers/customers/clients?”

My golden nugget is a different question, “How do I get existing readers/customers/clients to buy something new from me?”

And if that means giving good stuff away on occasion, to keep existing readers/customers/clients reading… and engaged… and eager to do business with me the next time I launch a new product… then so be it.

Of course, this doesn’t mean you cannot and should not ever try to win over new customers.

You can do both at once — win over new customers, and deepen the custom with existing customers.

Which brings me back to my White Tuesday event.

I’ve tried to make this White Tuesday offer one that’s easy to say yes to. In a nutshell, my White Tuesday offer is Copy Riddles plus three time-limited free bonuses, which total $2,300 in real-world value:

1. White Tuesday Storytelling Bundle

2. Make The Lights Come On

3. $2k Advertorial Consult

… along with the White Tuesday payment plan, which allows you to get started with Copy Riddles for just $97 today.

To find out the full details of this White Tuesday event while it’s still live:

​https://bejakovic.com/announcing-white-tuesday-copy-riddles-event/​

P.S. If you are already a Copy Riddles member, the White Tuesday bonuses are of course available to you too. To find out what they are and how to claim them, take a look at the page above.

Announcing: “White Tuesday” Copy Riddles event

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It’s a bright and sunny day outside, I’m in a good mood, and there are still many weeks left until dark and depressing Black Friday.

That’s why I’ve decided to put on a special and time-limited event, which I’m calling White Tuesday, starting today and running through tomorrow (Tuesday), to promote my Copy Riddles program.

I tried to make this White Tuesday offer easy to say yes to. Here’s what’s inside:

#1. White Tuesday Storytelling Secrets

This storytelling bundle has two parts.

The first is a training called Storytelling For Sales, in which I show some of my go-to tricks for using stories in sales copy. I previously sold this training for $200, but it’s yours free for White Tuesday.

The second part of this storytelling bundle is a training called, “Next-level storytelling tricks for emails that sell (no hero’s journey, thank you).”

This was a special presentation I did last year as bonus when Kieran Drew promoted my Simple Money Emails program.

I haven’t made this training available in any way since, and the only way to get it previously was to pay for Simple Money Emails, which sells for $197. It’s also yours free for White Tuesday.

#2. Make The Lights Come On: How Multimillionaire Marketers Use The FREE Formula To Create a “Lightbulb Moment” In Their Prospects

I’ve never sold this before and I’m not sure I will in the future, so I won’t put an arbitrary made-up value on it.

I will say this training has my analysis of the common structure — the “FREE Formula” — I’ve identified in the copy of a few multimillionaire marketers.

These marketers use change in perspective as their main way of selling, rather than big sweaty promises. They do very well for themselves as a result. For example:

One such marketer wrote a “lightbulb moment” 40-page PDF that sold $960,000 worth of coaching services in 2 hours…

… another such marketer wrote an 1,791-word email that made the light come on for me personally, and made me spend a few thousand dollars on this marketer’s offers as a result…

… a third such “lightbulb moment” marketer uses the FREE Formula to convert up to 20% of his (large and woolly) email list.

I figure if you can get even a fraction of these results, this Make The Lights Come On training could be the most valuable of all the bonuses I’m offering (with the possible exception of the next bonus).

But once again, Make The Lights Come On is yours free as part of the White Tuesday event.

(NB. I will deliver Make The Lights Come On as a live email course at the beginning of December.)

#3. $2k Advertorial Consult: 100% nothing-held-back training on how I write advertorials

Over the years of my copywriting career, I’ve written dozens of front-end “horror advertorials” — basically mini sales letters. By my estimate, these horror advertorials have made upwards of 10 million dollars’ worth of sales from cold traffic, mostly Facebook and now YouTube.

I’ve hinted at my process before and and given some examples of finished horror advertorials.

But I’ve never done a full reveal of my process, including the research… my own templates and checklists… the writing… the layout, etc.

Well, never, except once. I agreed to do it once, with one private consulting client, an ecommerce store owner.

I got on a call with this ecommerce store owner… shared all my advertorial-writing assets and secrets… and walked him through my process.

He paid me $2k for that info. All that info — the recording of the call, all the checklists and templates I shared — are yours free as part of the White Tuesday deal.

And by the way, this $2k Advertorial Consult can be relevant whether you are writing advertorials, or if you’re working on just about any other serious copy project that has to convert on cold traffic.

(Also, as part of this advertorials info-bundle, I’ll throw in my Horror Advertorial Swipe File. This is a zip file with 25 PDFs, featuring the original copy for 25 of my horror advertorials, which pulled in millions of dollars on cold Facebook and YouTube traffic. I’ve previously sold this swipe file for $100.)

Putting together elements 1-3 above, you have a real-world value of $2,300, based on just what these programs and trainings have sold for before. Plus you get the “Next-level storytelling tricks” training and Make The Lights Come on for extra sauce.

And there’s one one more element to the White Tuesday event:

#4. The one-time White Tuesday payment plan

You can get started with Copy Riddles, and get the White Tuesday bonus bundle of $2,300 of real-world value, for just $97 today, and then 9 more monthly payments of $100.

This payment plan is there to make it psychologically easier to get started — in my experience, people take up payment plans not because they cannot afford to pay in full, but simply because it feels like a smaller commitment.

But if you need a stronger justification for using the payment plan, then just take one or two ideas from Copy Riddles or associated free bonuses… apply them once a month… and make $100 wouldn’t have made otherwise.

Do this, and the entire White Tuesday Bundle will effectively be free. You will probably even make some extra money to boot. And you will have learned a bunch of valuable stuff that will last you your whole marketing life.

Final point:

I will never be making this White Tuesday Copy Riddles offer again, and I will likely not be doing any kind of Copy Riddles promo for a long time.

If you have been thinking about getting Copy Riddles, but putting it off, I can only tell you to take advantage of this offer now.

I make a point of treating my previous customers well. That means I will only ever move the price up rather than down in the future.

And if ever offer any future bonuses or incentives, all previous customers will be grandfathered in, you among them if you join today.

On the other hand, if you miss this White Tuesday offer, you miss it forever.

All that’s to say, there won’t ever be a better time. If you want to get the full info on Copy Riddles to see if it’s right for you, or to take advantage of this White Tuesday deal:

https://bejakovic.com/cr

P.S. If you are already a Copy Riddles member, the White Tuesday bonuses are of course available to you too.

The storytelling bundle will go into the course area automatically. I’ll invite you to join Make The Lights Come On for free when I open it up. And as for the $2k Advertorial Consult, it’s yours as well — if you write me and say you want it, while this White Tuesday event is live.

 

How to use an involvement device to win customers for the long term

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Yesterday, I got on three calls with three people who expressed interest in my new daily email prompts service.

The last of these three calls was with a media buyer named Sean (not sure he wants me to share his last name), who works at an agency in Colorado.

Sean has bought pretty much every training and course I’ve put out, starting with Copy Riddles back in 2021.

As were getting started with the call, Sean explained how it started:

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What I really liked about Copy Riddles was that little involvement piece where you have to read the source material and come up with your own bullet that’s close to what the copywriter came up with.

And that involvement advice kept me going through the entire course. It’s probably the coolest course that I’ve done in terms of copywriting. I’ve been dabbling in the copywriting space for 20 years, since I was 15.

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You can do something like this as well.

Instead of just giving people information, add in an involvement device. In other words, give your customers some sort of safe opportunity to actively practice, not just consume.

The reason to go to this trouble is because your customers will end up going through what you sell them, and will get more out of it as a result.

That’s good for them, and it’s good for you. By my entirely made-up math, an involvement device makes it an estimated 13.471x times more likely customers will buy something from you again. And I think Sean’s custom with my little online business is a good example of that.

If you have Copy Riddles, you know how the involvement device in that program works. And if you don’t have Copy Riddles yet:

I’ve never done a Black Friday promotion, and I won’t be changing that this year.

But I will have a “White Tuesday” special offer on Copy Riddles, starting tomorrow and lasting through Tuesday November 12.

Why White Tuesday?

I just thought it was a funny-sounding zag to everybody’s constant zigging with “Black Friday.”

I did try to find some kind of historical event to tie White Tuesday into… but I only came upon a decree from November 12, 1938, in Nazi Germany, excluding Jews from participating in the economy.

This is most definitely NOT the kind of White Tuesday I have in mind.

Instead, I just mean this event to be a fun, little, completely Nazi-free promo, hopefully with an irresistible offer to get you to try Copy Riddles if have been curious about it but have not jumped in yet. But more on all that tomorrow.

My go-to source of market research

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Comes a question from a reader in followup to my email yesterday, about what I’m reading now:

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Hi John.

Thanks for sharing this.

I have another question for you, something I wanted to ask from you for some time now.

What are your go-to sources/websites/forums to do market research whenever you’re working on a sales copy related project?

If this is something you teach in one of your paid offers, feel free to dismiss this.

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I don’t mind sharing the fact that I don’t go to no scrubby forums or websites to do market research.

Instead, I get on a real, live, anxiety-inducing call.

In fact, I have three calls lined up today to do research for the daily email prompts service I’m launching.

Last week, I asked for a show of hands from people who are interested in this service. A few dozen people replied.

I reached out to some of them yesterday to see if they would get on a call with me today.

We managed to schedule a time with a few of them.

And so, later today, we’ll get on Zoom. I’ll listen, ask followup questions, and then think about what I heard.

In my experience, reaching out and talking to people is the fastest way to get information. It reveals stuff that might take forever to find out otherwise.

That’s why it’s my go to way to quickly test out an offer, see if it has legs, and gauge the primary sales appeals.

By the way, if the idea of a daily email prompt service sounds useful to you, then hit reply and tell me what you like about this idea (do tell me why, because simply replying and saying “yes” or “reply” won’t do it). If you do that, I will add you to the priority list, so you have a chance to test this service out sooner rather than later.

6 things I’m reading now

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Comes a question from long-time reader Illya Shapovalov, on the trail of my email yesterday:

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Hey John,

Slightly off topic:

You always find some curious and interesting things to share in your emails. Can I ask you what publications do you read or are subscribed to? I really struggle finding just interesting things to read on the Internet, something that’s not sensationalistic or opinionated like most news outlets.

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The only non-work publication I’m subscribed to is the New Yorker. It’s a print magazine that arrives to my physical mailbox with the frequency of a baby panda birth in captivity.

As for interesting things to read on the Internet, I find most of those via Hacker News.

That’s a kind of bulletin- or news-board, curated by lots of smart people and moderated by a few, specifically to not be sensationalistic or opinionated. Much of what’s on Hacker News is tech news and articles that I frankly don’t care about, but there’s other interesting stuff always.

But why limit yourself to things on the Internet?

In my experience, books are the greatest repository of human insight and funny stories, better than courses, better than coaching programs or communities, and certainly better than blogs or websites.

Nobody asked about my book reading habits. But I’ll tell ya.

I read books in four categories, one book at a time in each category:

1. “Something from a previous century.” Currently, I’m finishing up the fourth and final volume of Plutarch’s Parallel Lives, which I started back in December 2021, almost three years ago.

2. “Religion.” This can be about actual religion, or about the human mind, or the nature of reality. I just started A Life of One’s Own, by Marion Milner.

3. “Fiction.” I’m reading David Copperfield by Charles Dickens.

4. “Work.” (Copywriting, marketing, psychology, etc.) I’m reading I’m Okay, You’re Okay by Thomas Harris, since it’s one of the upstream sources of both David Sandler’s sales system and Jim Camp’s Start With No.

Bigger point:

You can combine the enjoyable and the useful.

I read these things because I find them interesting… but also because they can provide fodder for these emails and for other projects I’m working on.

Combine the two, enjoyable and useful, and you can have something you can stick with for the long term.

Smaller point:

There are lots of places to get possible ideas for daily emails.

I personally feel it’s more important to have a way to decide among those many ideas, a litmus test to help you decide if an idea is a good topic for your email today.

If you’d like to find out what my personal litmus test is, the test I recommend to coaching students who have paid me thousands of dollars for the advice, and to hundreds of people who have bought my courses, you can find that inside my Simple Money Emails program. For more info on that:

https://bejakovic.com/sme

Smug, yet falsely modest

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I plopped onto my couch this morning and ripped open the latest New Yorker. I skipped the first few pages by instinct — after all, they’re just ads. “Except,” I said to myself, “that’s kind of my job?”

So I flipped back to page one.

What I saw was a two-page ad for AI company Anthropic, which makes Claude, a ChatGPT competitor.

The Claude logo took up the entire left page.

On the right page, the headline read, “Late bloomer” (including the quotes).

The body copy then went on to say that Claude might not be the first AI chatbot to market. But this was by design, the ad explained, so Claude could be so good, and so safe, and so useful as it happens to be. “We build AI you can trust,” concluded the copy

In a way, this kinda sounded like the famous Avis ad, “Avis is only No. 2,” which turned being second in a market into an advantage.

Or maybe it kinda sounded like the famous Volkswagen “Lemon” ad, which flipped quality concerns into a demonstration of higher standards.

The Anthropic ad kinda sounded like that… but it failed.

Because those headlines — “Avis is only No.2,” “Lemon” — really were objections that people were throwing at Avis and Volkswagen.

Whoever wrote this ad for Anthropic could have gone that same route by saying something like “Also-ran” in the headline.

Instead, they went the board-pleasing “Late bloomer” route, which is not any kind of insult or objection, but in fact a kind of smug self-compliment.

I can’t say whether this Anthropic ad will prove to be effective in any way, and neither can Anthropic. Because this ad is a typical “tombstone ad,” with no mechanism to track response.

All I can tell you is that this headline + body copy violate a kind of core rule of effective communication.

That rule is contrast.

If you say about a person that he is smug yet effective, then there is some tension and power in that description, because of the contrast. Plus, you get bonus points for transparency.

On the other hand, if you describe someone as “smug, yet falsely modest,” then at best you’ll confuse your audience based on what they were expecting. At worst, you’ll sound repetitive, mealy-mouthed, or self-serving, which is what I felt about this Anthropic ad.

So use contrast for power. Avoid contrast for blandness.

Also, if you haven’t done so yet, consider reading my 10 Commandments of A-List Copywriters. It doesn’t have anything to do with this email, and so I won’t pretend otherwise. The only thing I will say in favor of this book is that it’s short yet cheap. For more info:

https://bejakovic.com/10commandments

The end of info products

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THE FOLLOWING EMAIL IS CONTROVERSIAL AND MAY BE OFFENSIVE TO SOME AUDIENCES

READER DISCRETION IS ADVISED

You might be familiar with Max Sackheim’s famous ad, “Do you make these mistakes in English?”

The ad ran for decades, unchanged, and kept bringing in profitable business better than any contender.

Thousands of pages of analysis have been written about the 7-word headline of this ad and the copy that followed.

But what about the actual product this ad was ultimately selling? What about the means by which a prospect could hope to correct his or her mistakes in English? What were prospects actually exchanging their money for?

Sackheim’s copy only teases you about the product, and calls it a “remarkable invention” and a “100% self-correcting device.”

As far as I know, nobody today actually has this remarkable invention stashed away in their garage. Whatever it was, it’s clear it was sold as some kind of tool, a device, and not just information.

This is a well-known direct marketing truth that’s been around since Sackheim’s days and before, back into the age of patent medicines.

A real, tangible, external mechanism — a fat-loss potion, a dog seatbelt, a “100% self-correcting device” — sells much easier than just good info — how to lose weight, how to be a less negligent dog owner, how to speak gooder English.

Smart modern-day info marketers have gotten hep to this fact. That’s why people like Russell Brunson and Ben Settle and Sam Ovens have put their reputation and audience to work behind tools like ClickFunnels and Berserker Mail and Skool.

The thing is, creating a tool, whether physical or software, has traditionally been an expensive, complicated, and risky business.

Take a look at Groove Funnels, another tool created a few years ago by another experienced info marketer, Mike Filsaime. Groove Funnels is a bloated, buggy, frankly unusable product. I say that as somebody who invested into a lifelong subscription in Groove Funnels.

I have a couple degrees in computer science. I also have about a decade’s worth amateur and pro software development experience. But after I quit my IT job 10+ years ago, I never once considered putting this experience to use in order to develop any kind of tool I could sell.

Until now.

Because things are changing. Today even a monkey, working alone, can create and deploy a valuable app simply by querying ChatGPT persistently enough. And there are plenty of shovels available for such would-be gold miners, tools to build tools, which will do much of the in-between work for you. Just say what you will to happen, and it will be done.

Decades ago, master direct marketer Gary Halbert said that the best best product of all is… information!

But I bet if Gary were alive today, he’d be hard at work (or maybe easy at work) creating some kind of high-margin tool to sell, in the broadest sense of the word — a thing to do some or all of the work for an audience with a problem. A few reasons why:

* Again, tools are easy to sell. They fit with innate human psychology of how we want to solve problems.

* Tools can make for natural continuity income if you license them out instead of sell them outright.

* Tools can create their own moat over time. There can be lock-in or switching cost if your users build on top of your tool.

* And now, thanks to the most remarkable invention of AI, it’s possible to create tools quickly, cheaply, and with great margins.

All that’s to say, best product of all… information? I don’t think so. Not any more. Best start adapting now.

Speaking of which, I got an offer for you:

Would you say that there are any tech issues that are keeping you from starting your own email list?

If there are, write in and let me know about them.

In turn, I’ll have something for you that you might like.

Last call: Tame your ox-head

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Today is the last day I will be promoting Subtraction Method, a free training by Tom Grundy.

Tom’s a London banker who writes great daily emails about career and life success. He was once in my Write & Profit coaching program.

True to its name, Tom’s Subtraction Method is about how to subtract the actions and ideas keeping you stuck.

The way I figure, Subtraction Method can be relevant if you feel stuck in your current job or role… if you get distracted and do too much of what’s NOT important… if you’re not making progress the way you feel you should be… and if you worry that there is something uniquely wrong with you as a result of all this.

But maybe a story can explain this better? Here’s an ancient story I read recently, which struck me:

There was a time when Alexander the Great wasn’t “Great” yet. Was a time when Alexander was just an ambitious 15-year-old at the court of his father, Philip of Macedon.

A horse dealer came to Philip, offering a horse for sale, for the fabulous price of 15 talents of silver.

“Yes, the price is high,” said the horse dealer. “But look at this magnificent animal.”

Sure enough, the horse he was selling was a huge wall of muscle. It had a huge head, too — hence its name Bucephalus, which in Greek apparently means “ox-head.”

The only problem was that Bucephalus was not only huge but wild. It kicked, bit, and reared up on its hind legs whenever anyone tried to ride it. It was powerful but more dangerous than useful.

Philip of Macedon took a look at the rampaging horse and said, “Thanks, I’ll pass.”

But Alexander (not yet Great) asked his father for a chance to tame Bucephalus.

Alexander noticed that the beast was made aggressive by seeing its own shadow playing on the ground.

And so, with the entire court of Philip watching, Alexander approached the giant horse.

Alexander spoke gently to calm Bucephalus a little. He took it by the bridle, and he turned its head towards the sun.

With its shadow no longer visible, Bucephalus, the ox-head, turned calm and manageable.

Bucephalus became Alexander’s lifelong companion. He carried Alexander across Alexander’s greatest conquests. He became part, parcel, and mechanism in the success and legend of Alexander the Great.

And maybe, maybe there’s an analogy in there that speaks to you?

The Subtraction Method is not my expertise. I don’t know exactly what Tom is going to be teaching.

But maybe Subtraction Method can tame your own wild and unruly ox-head — no offense meant — by turning it towards the source of light, and away from the shadows playing on the ground, distracting you, upsetting you, giving you doubts and fears, eating away at what you’re capable of?

Tom’s training is happening tomorrow, at 8pm CET/2pm EST/11am PST.

I won’t be sending more emails before then.

If you’d like to tame your own mind, ox-headed or not, here’s where to go:

https://bejakovic.com/subtraction

Swan song for famous forecaster

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Today’s top headline in the New York Post:

“Renowned election guru Nate Silver reveals latest forecast for presidential election”

That’s news to me because I remember Nate Silver as a famously failed forecaster.

Silver confidently predicted the 2016 election for H. Clinton. After Trump won that election, Nate Silver waffled and said the data was right but his own weakness got in the way. The implied promise was, “I’ll be right next time.” People around the Internet shrugged and said, “That’s good enough.”

I think there are lotsa lessons to be learned from the ongoing career of famed forecaster Nate Silver. I will draw just one for you today, one I read in Lawrence Bernstein’s newsletter a few days ago:

“Rule #1 of Financial Copywriting 101: It’s better to be wrong than wishy-washy.”

This applies to any copy, not just financial.

So I’d like to make a confident prediction of my own. We won’t be hearing from Nate Silver again, at least not in front page stories for big publications like the New York Post, and not around major future contests like the 2028 presidential election.

Because Silver seems to have lost his nerve, possibly after the last Trump election he had to call. While people dearly want him to make confident predictions, he’s hedging his bets now. From the NY Post article (emphasis mine):

“Renowned election guru Nate Silver called the race for the White House a “PURE TOSS-UP” Sunday as he gave ex-President Donald Trump a SLIGHT EDGE over Vice President Kamala Harris in his latest forecast.”

Who’s got any use for wishy-washy forecasts like “pure toss-up?” My prediction is that the media will find a new Zoltar, one who is willing to confidently say what will happen and cheerfully be wrong.

Another prediction:

Tom Grundy’s Subtraction Method training will happen this Wednesday at 8pm CET/2pm EST/11am PST.

Tom will talk about how to think less pedantically, how to be okay without clinging to the latest mental-model-of-the-month, and how to do better in life as a result — emotionally and maybe even practically.

Tom’s training is free for you because you are a subscriber of my newsletter.

If you’d like to sign up for it before the polls close:

https://bejakovic.com/subtraction

“Get closer, sensor!”

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I’m visiting my home town of Zagreb, Croatia. Frankly, it’s looking run down, ragged, and dusty.

This morning I went for a walk. I passed by a car ramp that keeps cars out of the old medical school campus. On each side of the ramp were two installed street signs, which instructed drivers, “Get closer, sensor!”

This made me think. Zagreb is full of non-functioning tech like this. Stuff that came out 10, 20, 30 years ago and seemed exciting when it appeared. But soon, the glitches became obvious (“The stupid ramp won’t open!”).

The new tech became the butt of jokes and the foil in funny anecdotes as the burghers of Zagreb sat around and drank their coffee for hours.

People chuckled and shook their heads. “All this newfangled technology… it will never replace a good old human parking lot attendant who knows your name and who lifts and lowers the ramp for each car.”

Except of course tech improves, always.

I don’t know where you live. If it’s a less dusty place than Zagreb, odds are you’ve never seen a sign that reads “Get closer, sensor!” Modern car ramps work flawlessly, 24 hours a day, without missing a beat.

But the same psychology obtains everywhere.

New generations of people, at least those over 25, still make fun of the newest tech, once the initial excitement has worn off. “Haha stupid AI, it made another blunder, it will never really replace humans!”

Except tech improves, always.

I listened to an interview with Sam Woods a few days ago. Woods is a former direct-response copywriter turned AI guru. He seems to be doing well in his new career, and not looking back with longing to his copywriting days.

Woods was asked what remains for humans in the age of AI. He replied:

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For now, you want to get away from the labor part… you want to quickly move through the intelligence part of your job that requires you to think, and that’s where you’ll be in a good place for the next few years.

But even beyond that, you need to start moving towards what looks more and more like wisdom work, which sounds esoteric. But the easiest way to think about that is doing the right thing at the right time.

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How do you get wisdom? How do you develop it? How do you uncover it?

I don’t know. But I know somebody who might. Because when I heard Sam Woods predict “wisdom” as the future for humans, I realized I had heard the same argument already, but months earlier. It came in one of Tom Grundy’s daily emails. Tom wrote:

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By “wisdom” I don’t mean “IQ”.

Wisdom and IQ could not be further apart.

It is categorically not the people who can create snazzy financial models, solve partial differential equations or complete a Rubik’s Cube in 60 seconds who will thrive in a world where AI can do all this in the time it takes to click my fingers.

That much should be clear.

I mean the wisdom which helps guide us to make decisions, gives us clarity when we don’t know which way to turn and answers questions which spreadsheets, robots and computers will never be able to answer.

This wisdom comes from the deepest part of what it means to be human.

And in a world where AI will do most of the heavy-lifting, I predict this wisdom is what will set humans apart.

Those who possess this wisdom will, I believe, have a huge advantage in their working lives for many years to come. Just like the Egyptian philosophers & scholars who held the positions of influence and prestige.

Good news is, finding wisdom can be taught and learnt.

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Next Wednesday, Tom is putting on a training he’s calling The Subtraction Method. This training is free for you because you happen to be a subscriber to this newsletter.

The promise for The Subtraction Method is that it gives you an approach that uncovers the enthusiasm, creativity, and maybe even wisdom that Tom believes are there for all of us.

Those might sound like broad, vague, even esoteric promises. But maybe that’s just the ticket in an age when specific and narrow and highly practical is something that can and will be automated.

Tom’s training will happen this Wednesday, Nov 6, at 8pm CET/2pm EST/11am PST.

I will be promoting Tom’s training until this Tuesday. In case you don’t want to miss it, it might be WISE (I know, I’m hilarious) to sign up for it now. Here’s the link:

https://bejakovic.com/subtraction