On my way to the gym, there’s a Mercadona, a local Spanish supermarket. In front of the entrance to the Mercadona, kneeling on the ground, looking serious and professional, there is almost always one specific beggar.
This man is large and strong. He has a neatly trimmed mustache. I guess he’s around 45 years old.
He usually wears a button-down shirt. He also has a little sponge down on the ground so he can kneel more comfortably. Sometimes, he has a drink next to him — from what I can tell, ice coffee.
When old women go inside Mercadona, this man will kneel and hold on to their dogs while they do their shopping. When the old women come out, they give him their loose change. One time, an old woman gave him a whole packaged chicken.
This man shows up early. When I go for my morning walk before work, he’s already on a bench next to Mercadona, waiting for the store to open up. He also seems to have a little part-time job setting up the chairs, tables, and parasols of the bar next to the Mercadona.
If you’re wondering how it is I know so much about this man, it’s because he is there most days, and for many hours a day. If I ever walk outside my house and around the corner to the Rambla del Poblenou, I inevitably see this man and what he is up to — which is usually waiting stoically for somebody to give him money, and for the workday to end.
I don’t know this guy’s history. I also don’t know how much loose change or raw chicken he manages to pull in a given week. I guess he’s doing okay since he keeps showing up. Still, I can’t believe he’s doing GRRRREAT.
And if you need some sort of takeaway from that, then let me come back to a fundamental point I’ve already made, over and over, year after year in this newsletter. And that’s the fact that you can pretty much do the same work, and get paid drastically different amounts of money for it.
The Mercadona beggar is disciplined and professional. He puts in the hours. He provides a real service to people — an opportunity for charity, plus the bonus of dog-sitting. He even hustles a little. He’s not satisfied simply coasting on his knees, ice coffee in hand, so he’s struck some sort of deal for extra work with the bar next door.
You might think I’m joking. I’m really not.
This guy works as hard and as long as most office workers. And many office workers work as hard and as long as most self-employed service providers. And many self-employed service providers work as hard and as long as most business owners.
And yet, there’s a vast difference between what people in each of those groups tend to earn. And vice versa. There’s a vast difference between what you can earn if you cater to people in each of those groups.
Maybe this makes no sense to you, or maybe you think it’s entirely impractical.
In that case, you will almost certainly not be interested in my offer today, which is my Most Valuable Email training. This training is only right for you if:
1. You’re willing to write an email to your list most days, preferably every day
2. You are interested in writing about marketing and copywriting
And by the way, just because Most Valuable Email requires that you write about marketing or copywriting, it in no way requires that you write to people who primarily define themselves as marketers or copywriters. In fact, it might be better to think of another group that you could write those same emails to, and get paid much more money as a result.
In any case, if you are interested in Most Valuable Email, here’s where to go:
https://bejakovic.com/mve
