This past Tuesday I got an email with the subject line,
“We’re funding your newsletter growth”
The body of the email explained that Beehiiv, the Substack competitor I use for my new health newsletter, was offering to match any money I might put into its Beehiiv Boosts service, up to $2,500.
Boosts are basically a coregistration service for various Beehiiv newsletters – you subscribe to one newsletter, you immediately get a bunch more paid recommendations you can subscribe to with just one click.
I had already used Boosts before. I knew it worked fine and delivered quality subscribers.
So taking advantage of this new “deposit matching” offer to the max was a no brainer. I understood fully that it translated into 1,000-1,250 extra subscribers for free.
To seal the deal, later in the day I got an email from my friend Will Ward. Will wrote:
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Hey you are using beehiv for your [health] newsletter right? This seems like a pretty good offer. Am considering switching over to max out the matching.
Are you on the $99 / month plan?
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I smiled and nodded to myself with satisfaction. I’m all over it already, Will.
The next day, Wednesday, I went to check the deadline for this matching offer — by when do I have to deposit the money to get Beehiiv to match my deposit?
My eyes got wide, then shot forward out of my skull, and snapped back into their sockets.
It turned out the deadline had already passed. The offer was only good until end of day, Tuesday. I hadn’t noticed this in the one and only email about the offer.
As that realization sank in, that self-satisfied smile left my face.
“Well,” I said to myself, “I never really wanted this offer anyhow.”
I even meant it in that moment. Of course, it wasn’t true. It was just my brain trying to cover up a screw-up with a tolerable emotion rather than anger or frustration.
The fact is, I got burned by the deadline. But it doesn’t have to happen to you.
Because three hours still remain before I will retire my Most Valuable Postcard #2, at 8:31pm CET tonight.
The reason why I’m retiring this offer, in case you’re curious:
As the name of it suggests, MVP #2 is really just the remains of my short-lived subscription offer, the Most Valuable Postcard, which I ran last summer.
MVP #2 should be a standalone course, with clearer positioning, with its own sexy name, with a bit more bulk, and with an extra zero or two in the price.
So I will retire it. Maybe I will bring the content back in the future, changed slightly and priced much higher.
But if you would like to get it before it disappears, at the current very affordable price, you can buy it today, of your own choosing, at the link below: