My email yesterday, about a “roadway to success as a copywriter and marketer,” drew only a few lonely replies.
On average, I now get fewer replies to my daily emails than I did a year ago. Even though my list was much smaller then.
What’s the difference?
Maybe I’m just doing a poorer job writing these emails than I did a year ago. Maybe people are not enthused enough to hit reply as often.
Maybe the makeup of my list changed, and maybe my subscribers today are just less chatty.
Or, maybe, it’s fact that these days I end each email with a link, and an opportunity to buy some product from me.
In fact, my email yesterday did get a nice number of people to click through to my Copy Riddles sales page. So maybe some of the energy that my readers used to spend on replying is now getting spent on clicking, reading my sales letters, and buying from me.
The most life-changing idea I’ve been exposed to since I started learning about marketing came from Mark Ford.
Mark is an entrepreneur, direct marketer, and A-list copywriter who was one of the key people who made Agora the direct marketing behemoth it is today.
As you might know, much of what Agora does is sell secrets. Secrets to getting rich… secrets to getting free of pain… secrets about how to sell secrets.
And yet, here’s what Mark said once:
“There is an inverse relationship between the value of knowledge and what people are willing to pay for it. The most important things in life you’ve probably heard a hundred times before, but you’re not paying attention. When you’re in the right place and you hear it, you have that ‘aha’ moment and everything changes.”
I had heard the advice that you should sell in each email perhaps a million times, over the course of perhaps a million years.
I had seen it in practice in perhaps a million email newsletters.
I was even telling my own clients to do the same, and I witnessed the millions of dollars this simple advice could produce for them.
And yet, it never clicked in my own head. I didn’t sell in each of these email for the first, oh, three years of my newsletter.
For some reason, it clicked last year. Specifically, it clicked on May 29, 2022, after I read the opening to Dan Kennedy’s slapped-together guide to getting rich in 12 months, called The Phenomenon. Dan’s Rule #1 in that book says:
“There will always be an offer or offer(s).”
“Oh yeah…” I said to myself, putting my finger to the tip of my nose. “Why don’t I try that?”
So now, I will give you a link to the Copy Riddles sales page.
The Copy Riddles sales page spells out Gary Halbert’s advice for how to master the number one thing that, in his opinion, makes people buy from an ad.
The sales page goes on to tell you how to implement Gary’s advice yourself if you’ve got the time. It also tells you how Copy Riddles will do the legwork for you if you don’t have the time to do it yourself, or if you want to save yourself time.
The sales page then gives you testimonials from newbie copywriters, senior copywriters, heads of marketing agencies, entrepreneurs, and marketing consultants — all of whom thought Copy Riddles was great, and some of whom say it was the best copywriting course they have ever taken.
I’ve said all this before, in previous emails. But maybe you weren’t paying attention then. Maybe today it will click.
In any case, here’s that link:
https://bejakovic.com/cr/