Robert Collier

Real #1 proof for 2021 and beyond

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“We write you because, with all you have heard and read ABOUT O. Henry’s stories, you have never yet SEEN them. You have never yet had the privilege we now offer you of ACTUALLY handling volumes — reading in your home some of these wonderful tales — proving to your own satisfaction the marvelous insight of the man, the depth of his understanding and sympathy.”

— Robert Collier, from a 1919 direct mail campaign that sold $1 million worth of O. Henry books

Demonstration is supposed to be the strongest form of proof. And I believe it, because Gary Bencivenga and Claude Hopkins say so.

That’s why demonstration is what I resort to most often in these emails. I don’t just tell you ABOUT a cool persuasion technique. I allow you to ACTUALLY SEE it.

But what if?

What if demonstration is not really tops?

Remember when Beats headphones came out? Headphone snobs were quick to point out that Beats headphones were mediocre in terms of sound quality. Even non-snobs could probably tell Beats headphones were nothing special. And yet Beats soon became one of the biggest headphone brands in the world, and sold for $3.2 billion to Apple a few years later.

Or remember the story of Coke vs. Pepsi? How Pepsi was winning the blind taste tests? And how Coke decided to change their formula… which led to a popular backlash… and a return from the ashes of “the real thing” — Coke — and not Pepsi, which tasted better?

Who knows. Maybe things were different in the time of Robert Collier. Maybe people really trusted their own opinions and experiences. And maybe getting people to try was the best way to to get them to buy. Maybe.

Whatever the case was back then, it’s not how it is today. Today it’s too hard to choose, and we no longer trust our own opinions all that deeply.

You probably see what I’m getting at. And you probably see what I believe is the real #1 type of proof, in 2021 and beyond.

Which brings me to a book I’d like to recommend on that topic. Two people I respect — one a successful marketer and business owner, and the other a copywriter at Agora — recently recommended it to me.

That’s why, even though I haven’t read this book yet, and maybe never will, I’m sure I’d like it. And that’s why I’d like to recommend it to you as well, and why I’m sure you’ll like it too. So here’s the deal:

If you’d like to know the title of this book, sign up to my email newsletter. (A bunch of direct response legends and young stars already do subscribe to it.) And then send me an email to introduce yourself. I’ll write back to you, and tell you the title of this valuable and wonderful book.

The secret swipe file of the ages

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Today I’d like to tell you about the wisdom and the mysticism hidden inside a marvelous swipe file.

You just have to command this swipe file to serve you, and you will soon carry riches, fame, and power in the hollow of your hand.

Maybe you’re wondering what I’m on about. So let me reveal an age-old truth:

All commerce is fundamentally based on mysticism. On secrets. On magic.

Maybe you find that hard to believe. So let me tell you that’s an idea from direct marketing legend Dan Kennedy.

​​To prove his point, Dan once pulled out a page of the local newspaper. He started reading the direct response ads — the ones that have been proven by repeat sales.

“Let’s see… we’re giving away free coins… we’ve got some whizzbang new device that is the secret key to weight loss… we got a smart clock that uses a satellite on the moon to correct itself…and then it’s a weight loss product, PATENT LEAN, which of course has magic patented ingredients that nobody else has… from Kuala Lumpur… that burns off the fat while you sleep and makes you not want to eat and grows hair.”

Who knows? Maybe Dan has a point. Maybe, once you dig deep down into successful offers and copy, it all boils down to mysticism and magic.

​​But if that’s true, what does it mean for you? ​​How do you profit from it? ​​​Here’s another insight from Dan, which transformed how I do marketing:

Look to the extremes.

​​In other words, if you want to harness a valuable copywriting technique or marketing approach… then look to the folks who specialize in this approach — and nothing else.

For example, if you want to frame your offer as a huge opportunity… then look to opportunity marketers. The real estate infomercials… the business opportunity classifieds… the Joe Karbo’s of the world.

And if you want to create an aura of magic and mystery in your copy… well… then look to the swipe file below.

Because on page 35 of this swipe file, you can find a magical ad I’ve been seeking for a long time. But until a few days ago, I could never find it.

This rare ad was written by Robert Collier.

It’s called The Secret of the Ages. As you probably realize, I swiped that headline for my headline today. And I did more than that.

Throughout this post, I also sprinkled in a few of the appeals and phrases from Collier’s copy. Because there’s some real magic in that ad.

Not only did it run for years… not only did it sell an ocean of Collier’s books… but it even foretold much of $40-billion self-development industry that was yet to to come.

Rub the lamp that is Collier’s ad, and out pops Tony Robbins’s “The Giant Within”… Earl Nightingale’s famous “Acres of Diamonds” story… and even the subliminal genie that A-list copywriter Gary Bencivenga summoned, every time he was writing one of his blockbuster sales letters.

But that’s not all. ​​

There’s copywriting power in this ad that transcends personal development. These are subtle ideas you can use to sell people health and happiness, power and riches.

That’s just one of the treasures you can find in the swipe file below.

And of course, since this is a newsletter about direct response ideas, this entire swipe file, 101 Greatest Ads of All Time, is yours free.

​​How is this possible?

Magic.

Well, not really. In truth, Matt Bockenstette is giving away the 101 Greatest Ads as the lead magnet for his Copy Legends newsletter.

But if you need a magic analogy to help you out, you can think of opting in to Matt’s list as whispering a secret phrase… one that gets you inside the cave of copywriting treasures.

So if you could use some mystery… power… success… in your copy and your business life…

Then peek inside the 101 Greatest Ads here, before the gates of the cave are sealed for good:

https://bejakovic.com/copy-legends

A favorite resource for persuasion secrets that make men swallow gallons of nasty, unpalatable nostrums

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Today I’d like to tell you about a book that’s one of my favorite resources for persuasion secrets.

It has nothing to do with copywriting, but it came as a recommendation from an A-list copywriter. “If you understand that on a deep level,” this A-lister said about this book, “you will be able to influence people in ways you’d never dreamed possible.”

Now let me admit that when I got going with copywriting, I really didn’t get what the fuss was about these A-list copywriters.

I looked at their copy. Simple words, simple sentences, simple arguments.

“Pff,” I said. “I can do the same.”

In time, feedback from the market beat some humility into me. So when I heard that recommendation from the A-lister, I decided to follow it.

I started reading the recommended book, expecting only information. And I got that. The book talks about the hidden psychology behind the irrational, self-defeating things many of us do, often without being aware of them.

The first few chapters were interesting. Insightful. Maybe useful for work. A few times, I even felt like they were personally relevant.

But then, I started a new chapter.

Right on the first page, my skin started to crawl.

I turned the page. I cringed.

I read a bit more. My forehead began burning.

I won’t tell you exactly what was on those pages. But I will tell you in general:

Those pages were describing symptoms. Beliefs, feelings, behaviors. At work. With family. With friends. With lovers. With strangers. In private. Things you avoid. Things you do to cope.

Cope with what?

Well, that’s what the chapter was about. And I won’t tell you exactly what that was, because it was exactly describing me, and I’m secretive like that.

But I will tell you that the spot-on description of symptoms sold me on the diagnosis in the book. And the diagnosis sold me on the cure, which came a few pages later. Because as Robert Collier once wrote:

“What is it that sells patent medicines by the millions every year? What is it that makes men swallow gallons of nasty, unpalatable nostrums, pounds of seaweed, and yeast cakes put up in all manner of forms? Proof! A man describes your symptoms with such exactitude that you think he must have taken a look down your epiglottis, then assures you that one dose or a dozen pills or cakes or yeast relieved him of every trace of your ailment.”

So if you are a marketer or a copywriter, that’s my tip for you for today. Describe your market’s secret symptoms to a T… and you can sell them as many gallons of seaweed and pounds of yeast cake you like.

Of course, a part of how you do this is the usual research. Talking to your customers and leads… digging around in forums… studying successful copy from your competitors.

All that’s important. But you can go deeper. At least, A-list copywriters, like the guy I mentioned above, go deeper.

And that’s the value of this book. It spells out the symptoms for the main categories of everyday crazy. And whether you can believe me or not — almost all of us are crazy, at least here and there, about some aspect of our selves and our lives. And if somebody can convince us he knows exactly what’s ailing us… well, we become very open to influence.

So here’s my offer to you:

Sign up for my email newsletter here. That’s where I share copywriting and marketing tips in an email every day.

And once you sign up for my newsletter, send me an email at john@bejakovic.com.

I’ll tell you the name of this book, so you can get it and devour it and influence people in ways you’d never dreamed possible.

But in exchange, I’d like something from you. I’d like to know about you.

Nothing too deep.

Just send me an email, and let me know who you are… and what you’re working on right now.

And if you’re wondering why I want this sensitive information, it’s simply to inform my newsletter. I want to make it as insightful, attractive, and provocative as I can.

But for that, I need some feedback from you.

So in case I don’t know you yet… or even if I do…

And in case you want to know the name of this valuable resource… or even if you think you know it already…

Sign up for my newsletter, and then write me an email and let me know a bit about yourself. And as soon as I get your email, I’ll reply, with the name of this secret psychology book.

How to diffuse a witch hunt and nothing else

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Do you want an ultra-powerful persuasion tool?

Well, you’ve already got it. But you might not be using it to the full. Let me show you why, with an example from The Crucible.

The Crucible is a play about the Salem witch trials. A bunch of girls in Salem turn hysterical and start accusing people around town of being witches.

The local reverend, Samuel Parris, is all for the witch hunt.

John Proctor, a farmer and humanist, is all against it.

Proctor knows the girls are lying. He’s even got one of them to confess in private. And now he’s trying to reason with Parris. How could the best people in town, who have been respected and trusted their whole lives, suddenly be in league with the devil? But the Reverend cuts Proctor off:

PARRIS: Do you read the Gospel, Mr. Proctor?

PROCTOR: I read the Gospel.

PARRIS: I think not, or you should surely know that Cain were an upright man, and yet he did kill Abel.

When I read this line, I thought Proctor’s goose was gandered. How do you respond to that? For one thing, it sounds like solid logic. For another, arguing against it means you’re arguing against the Bible. And not respecting the Bible is a sure sign of being a witch… along with weighing the same as a duck.

But then in the very next line, I was shocked and awed. Because Proctor does respond, and in a way that gets him out of the mess he was in.

PROCTOR: Aye, God tells us that. But who tells us Rebecca Nurse murdered seven babies by sending out her spirit on them? It is the children only, and this one will swear she lied to you.

I thought this was brilliant. In fact, I thought I had hit upon something like the reverse philosopher’s stone. A way to turn gold back into lead. A way to diffuse analogies in general.

My greed glands started working. I could use the Proctor technique both to dismiss other persuader’s analogies… and to make my own persuasion stronger. I’d be rich!

Aye, but no. I tried to generalize what Proctor did above. And after thinking about it a lot, the best I came up with is, “Look close at the analogy and figure out where it breaks down.”

Bah. That’s about as useful as telling a kid to lick faster because the ice cream in his hand is melting. It’s too little, too late.

Because most of us aren’t as quick on our feet as John Proctor. And if you try to engage your System 2 brain in diffusing an analogy, well, good luck. The analogy is already in your head, and it’s done its work.

At least that’s my claim. An analogy is an ultra-powerful persuasion tool that’s almost impossible to resist when used right. It lights up your prospect’s brain from the inside. And it’s above critical judgment.

Perhaps you don’t agree with me. Fine.

So look at what Proctor did above. And figure out how you could do the same in general. And then take your new system… and let me know how well it diffuses the following related idea:

“Most people are like automobiles. They can be pushed or pulled along, or they can be moved to action by starting their own motive power within.”

Have I got your own motive power going? Then steer your automobile towards my email newsletter, because I have many more powerful persuasion ideas to share there.

Growth, infinity, destiny (plus an early-bird sale)

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I once wrote a list of 10+ ways to inspire people. Each way came from a piece of copy that made my heart beat faster and my breathing quicker.

On occasion, I still come across a new way to inspire, one I haven’t noticed before. For example, take a look at this section of an old sales letter:

No man can read Wells’ without realizing that the whole purpose of existence is growth — that life is dynamic, not static. That it is ever moving forward — not standing still. That electricity, magnetism, gravitation, light, are all but different manifestations of the same infinite and eternal energy in which we ourselves live and move and have our being.

Wells gives you an understanding of your own potentialities. You learn from it how to work with and take advantage of the infinite energy all about you. The terror of the man at the crossways, not knowing which road to take, is no terror to the reader of Wells. His future is of his own making. For the only law of infinite energy is the law of supply. The ‘life-principle’ that formed the dinosaur to meet one set of needs and the butterfly to meet another is not going to fail in your case. You have but to understand it — to work in harmony with it — to get from it what you need.

This copy was selling a book called The Outline of History. The Outline of History! How boring can you get?

And yet, the copy above is inspiring. At least to me. So I asked myself why.

My best answer is that it talks about growth, infinity, destiny. About massive and awesome forces, and how they are inside us and all around us.

These aren’t ideas I see discussed in sales copy a lot today. (The sales letter above was from 100 years ago.)

Still, growth and infinity and destiny might be worth keeping in your inspiration quiver… and pulling out on occasion when you have a tough and woolly beast to bring down.

For example:

Have you thought recently about the pulsing, never-stopping growth of the entire world of commerce? How the interconnected mesh of billions of human beings, doing deals, all across the globe, is constantly expanding? And how money — the trillions of dollars and euros and yuan out there — is just a measure of the action and reaction you can motivate in other people?

I’ve thought about it.

And that’s one of the reasons I’ve decided to work as a copywriter. So I can learn to motivate action in other people… and to do it at an almost unlimited scale.

And in that vein, I have an offer for you today.

Starting next week, I will be promoting my Copy Riddles program, because a new run of this program will kick off on September 20.

As you might know, Copy Riddles gives you the fundamental and unavoidable rules of how to motivate action and reaction in other people.

How to get them bothered and unsettled with desire…

How to get them to lie awake at night, puzzling over the paradox and intrigue you’ve put in their heads…

How to quiet the critical devil on their shoulder, which is whispering in their ear that your offer can’t possibly be as good as it sounds.

So if you like, you can join Copy Riddles next week to find out all that stuff. As I said, I will be promoting Copy Riddles all week long, at full price.

Or you can choose to join Copy Riddles right now. For a 29.1% discount off the official price. Just head to the page below, and apply the coupon code GROWTH&INFINITY at checkout. The price will adjust automatically.

This offer is only good until tomorrow at 9pm CET. You can think of it as my way of saying thank you for your reading this post now, all the way to the end.

So if you’re ready to start working in harmony with the great pulsing law of human desire… and to get from it what you need, from here till eternity, at a 29.1% discount… then here’s where to go:

https://copyriddles.com/

The copywriting knack that so many lack

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“Thousands of sales have been lost, millions of dollars worth of business have failed to materialize, solely because so few letter-writers have that knack of visualizing a proposition — of painting it in words so the reader can see it as they see it.”
— Robert Collier, The Robert Collier Letter Book

This entire week, I’ve been promoting my “Win Your First Copywriting Job” workshop, which kicks off tomorrow. This is the last email I will send to promote it before I close the cart down tomorrow at 6pm CET.

So rather than letting a single possible sale fly out the window like a loose dollar bill in a gust of wind, let me paint a few pictures in your mind:

First, the picture of you nodding with understanding as I explain how I regularly won 4- and 5-figure copywriting jobs… with a 3-sentence application… and a few targeted samples of my work.

Then the picture of you sitting at your laptop… crafting your own targeted samples… having a lightbulb moment… and working it into your copy.

Then me looking over your shoulder in virtual space, and saying, “I like this part a lot, and here’s how to make this part even better.”

Then you nervously clicking “Send” to email your application and samples to this amazing-sounding copywriting opportunity, which seems out of reach, but you never know…

And finally, your heart beating as you read a reply that says, “Hey thanks for applying to my job. I loved the samples you sent in. It seems like you could be the perfect fit. Do you have time to get on a call tomorrow to talk in more detail?”

That is, imagine all of this IF you choose to take me up on my workshop offer.

Or of course, you can choose to do nothing at all.

In that case, the word paintings will be different.

So imagine walking the streets alone, trying to keep warm while cold wind blows inside your jacket to your ribs and then it starts to rain… scrounging around for loose change in your pockets so you can maybe collect enough for a single coffee… and wondering to yourself, “Had I only taken up John’s workshop offer that one Friday, would I have a well-paying copywriting job right now, instead of being cold, lonely, and without the change for a coffee?”

Ok, maybe that’s a little melodramatic. But dollars are at stake for me… and a momentous life-changing proposition is at stake for you.

So if you want warmth and a jumpstart to your copywriting success… rather than loneliness and cold, empty streets… then have the knack of acting in time, before this offer disappears out the window:

https://bejakovic.com/win-your-first-copywriting-job/

Powerful old males argument that doesn’t get used enough

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Back in 2018, a local newspaper in New York state published a racy article about actress Julia Roberts. The headline read:

“Julia Roberts Finds Life And Her Holes Get Better With Age”

The newspaper later ran a correction. Apparently they meant Julia’s roles, with an R, were getting better.

This story sounds almost fake, doesn’t it?

​​But apparently it’s true. Or at least it was fact-checked by the people at the BBC. They smugly called it a “spectacular reminder of why we need sub-editors – whose job it is to check spelling, grammar and facts in every article.”

There’s no great reason that I’m telling you this. Except one habit I have is to keep a document with unique sales arguments I come across.

Here’s one I read in a sales letter by copywriting legend Robert Collier. Collier was selling a news service for businessmen, and he wrote:

“You are paying for my services whether you use them or not, but you are paying in lost time, in needless mistakes and worries.”

This argument might be something you too can profit from. Because I don’t see this in sales copy today, but it seems very versatile.

You could use this argument to convince a prospect to buy your information product… or to engage your copywriting services… or, if you happen to be a sub-editor who can keep roles from turning into holes, to hire your eagle eyes.

In fact, that last service is something I myself could use, to keep from making needless mistakes in my email newsletter. But if occasional mistakes don’t bother you, and you’d like to get regular emails with ideas on persuasion, sales, and copywriting, then you can join my newsletter here.

How to avoid disappointing readers and burning yourself with “secrets”

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If you go on Amazon right now and look at the top 15 bestsellers in the Internet Marketing category, you will see a curious thing:

6 of those 15 books have a title of the form “[Topic] Secrets.” So there’s Traffic Secrets, YouTube Secrets, Instagram Secrets, plus three others.

Obviously, “secret” is a powerful word in direct marketing. It goes back to Robert Collier at least, who published a book called The Secret of the Ages back in 1926.

In the decades since, you had Gary Halbert with his sequence of “amazing secret” ads… Boardroom’s collection of “secrets” books… and today, Agora’s newest imprint in the IM space, which has a newsletter called Daily Insider Secrets.

Like I said, secrets obviously sell. Then and now.

And yet, I’m writing this email to warn you about “secrets.”

For one thing, “secrets” can make you sound like everybody else. 6 out of 15, remember?

For another, “secrets” might attract the wrong kinds of buyers. They might also put the right kinds of buyers into the wrong frame of mind.

For a third thing, and most important, relying on words like “secrets” can allow you to coast instead of coming up with better content. For example, here are some of the secrets from one of those Amazon best-sellers:

“Secret #1: What is copywriting?”
“Secret #13: It’s all about them — never about you”
“Secret #31: Polish your sales copy”

I don’t know how chipper you would have to be to avoid getting down in the mouth when this treasure chest of secrets is opened up.

But what’s the problem? The book is a best-seller, right?

In my experience, being on an Amazon best-seller list doesn’t mean much. But even if this book were a legit best seller, putting out generic content and calling it a secret leaves you wide open to competition. Your only defense is this thin mist of curiosity, which can dissipate in a moment.

Maybe I’m digging myself into a moralizing hole. So let me finish up by telling you what I tell myself, because it might resonate:

Put in a bit of extra work to come up with unique content and a unique perspective. Once you’ve got that, if it warrants being called a “secret,” then sear that on its rump and let it run.

But odds are, once you’ve done that bit of extra work, you’ll come up with a better, more interesting title or headline for your content. Maybe you’ll even start a new naming trend. One which half a dozen Amazon best-sellers will copy for years to come.

By the way, I’ve also got a daily email newsletter. It’s called John Bejakovic’s Newsletter of Secrets. You don’t have to sign up. But if you want to read all the secrets inside, here’s where to go.

The Claude Hopkins secret hidden inside Boogie Nights

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There’s a memorable scene in the 1997 flick Boogie Nights:

It’s New Year’s Eve, 1980.

Party at the house of Jack Horner, the porn director played by Burt Reynolds.

The assistant director, played by William H. Macy (the main guy in Fargo), is wandering through the crowd inside Horner’s house, looking for his wife.

Nobody has seen her.

Eventually William H. makes his way to the bedroom.

And he finds his wife there, banging some other guy.

​​Yet again.

So William H. walks out of the house and to his car…

He pulls out his gun from the glove compartment…

Locks the car…

Walks back inside the house…

To the bedroom…

Where, in cold blood, he shoots and kills the wife and her hump partner…

Before walking out of the bedroom and blowing his brains out in front of all the partygoers.

I bring up this scene because it brings up the power of possessiveness. Not just about cuckolded husbands who are pushed past the breaking point. It also works in marketing. As Claude Hopkins, the father of direct marketing, wrote a hundred years ago:

“When a man knows something belongs to him, even if it’s a trifle, he will make the effort to get it.”

For example, when Hopkins and the OG marketers like Robert Collier had a boring offer, like a history book or an inquiry form for an insurance policy…

They often wouldn’t focus the sale on that boring offer.

Instead, they would just notify the prospect they had something that belonged to him.

Like a pen with his name etched into it… Or an edition of the boring history book with the prospect’s name engraved on the spine.

This kind of marketing tactic isn’t so common in the digital marketing world. Or at least it’s not being done well.

That might be an opportunity for you. As the Boogie Nights scene shows, possessiveness is a deep human instinct, and it certainly didn’t disappear 100 years ago with Hopkins and Collier.

So if you are selling something online, it might be worth thinking a bit about modern day equivalents of the name-engraved book. Or the wife banging another guy.

For now, if you want some more help with marketing, whether for selling your products or merely returning other people’s property, then take a look here:

https://bejakovic.com/advertorials/

The “1-2 punch in the gut” and other proven sales letter ideas

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Here’s a bit of a copywriting history lesson:

The great Gary Halbert was famous for a lot of things, including his “grabber” letters.

That’s when he would include a physical tchotchke — a dollar bill, a coin, a little bag of sand — at the top of his sales letter.

It seems old Gary got this idea from a much older master of direct marketing named Robert Collier.

I’ve mentioned Robert Collier before for his insight that “it is not the copy that counts so much as the scheme back of it.” In other words, the idea behind the letter is more important than the words you use.

The “grabber” is one example of that. Here are a few more, taken from the Robert Collier Letter Book, a classic on effective direct response and sales copywriting:

#1. The one-two punch in the gut

This is when you simply hit readers with benefits. For example, when selling shirts through the mail, Collier would emphasize that his shirts were 1) cheaper and 2) fit better and were of higher quality, because he could cut out the middleman and stock more designs and sizes.

#2. A common infomercial appeal, made more convincing

Every infomercial ever barks at you to buy “while supplies last.” Collier used this same scarcity appeal, except he would make it more convincing — by giving a legitimate reason why he had only limited stock. Example: “We’ve only got 1000 of these books because that’s all the estate of the author would allow us to print.”

#3. “The most effective appeal ever”

According to Collier, the most effective sales appeal was telling buyers that the price is going up. This could also be tied into “while supplies last.” And of course, it’s all the more effective if you can give people legitimate reasons for why the price is going up, rather than simply claiming it.

#4. The fire sale

​With various offers and various letters, Collier would explain a super-duper discount by saying he was selling slightly damaged goods, or leftover inventory that didn’t justify a full marketing effort. In other words, he’d give people a legitimate reason WHY a sale is happening, rather than just discounting the price.

#5. The Ben Franklin

Simple: ask buyers for a favor. “Would you mind looking at this new bag we’re considering selling? And could you let me know what you think before the season starts so we know whether to sell it or not? And if you like it, I’ll let you keep it for a special, low, introductory price.”

#6. The grabber

That’s the idea Gary Halbert swiped from Collier. Collier himself attached dollar bills, but he also included samples of cloth (when selling socks or coats) or even samples of the product itself (when selling fake pearls).

#7. The Kaiser Wilhelm lead

This is a simple current affairs tie-in. Collier used these extensively to sell books. For example, talking about the fate of Kaiser Wilhelm at the the end of WWI in order to sell world history books. Today, the equivalent might be to use the latest Trump outrage to sell earnest textbooks about psychology.

So that’s 7 Robert Collier “schemes back of the copy.” Of course, Collier had a bunch more of these.

In case you want to find them all, his book is definitely worth a read-through.

The only issue is that many of the copies of his book (including Kindle versions) are shoddy OCR scans with terrible spelling mistakes and horrendous formatting. They almost make it impossible to read the great content inside.

Occasionally, quality used copies become available, and they can sell for $100 or more.

But I just checked on Amazon, and 4 used copies of the paperback version of the Robert Collier Letter Book are available right now for around $20 each.

They probably won’t last long at this price… so better act while supplies last. If you want to grab one for yourself, here’s the link:

https://amzn.to/2JrYzs6

John Bejakovic