A couple weeks ago I sent out an unusual email using my Most Valuable Email trick.
I got a response to that from a former client/partner, the owner of a successful direct marketing agency, somebody who had at one point paid me a sizable monthly retainer to advise on emails and advertorials. He wrote:
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At first, I thought the [censored] was just a gimmick and part of your email strategy.
But then I wasn’t sure (new CK account and all that).
Finally, on my 3rd read I figured this was actually you being clever and not an issue with your CK setup.
What it DID do is make me pay attention. (Been a loooooong time since I read anyone’s email THREE times).
So I’m voting for “brilliant” vs “haha mistake!”
Also, using this as an excuse to say hi. Hope all is good.
You still doing the coaching gig?
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The [censored] bit above was my use of the MVE trick in that email.
It’s a new form of Most Valuable Email, one I have started playing with from time to time.
It’s still the same old Most Valuable Email trick, but applied in a new way, one I wasn’t comfortable doing before.
It’s getting results like the above:
People paying more attention… leaning in more… even rereading my emails 3x… and reaching out to reopen dropped business conversations.
If all this sounds abstract, it’s probably because you don’t know what my Most Valuable Email trick is.
You can get it below and find out.
I also have a disappearing bonus to motivate you to act now. The disappearing bonus is simply an explanation of my new way of using the MVE trick, like in the email that drew the response from the agency owner above, and how you can do this too.
If you’d like this disappearing bonus, here’s what to do:
1. Get my Most Valuable Email training at the link below
2. Send me an email by tomorrow, Wednesday Sep 25, by 8:31pm CET, saying you want the disappearing bonus. (After that, no bonus.)
And if you already have Most Valuable Email?
This disappearing bonus is of course open to you too – but the same deadline applies.
Here’s the link to get Most Valuable Email:
P.S. You might say, “Oh but I want my copy to be crystal-clear like glass, and not to require rereading three times.”
There is something to that.
At the same time, I personally don’t ever want to make what I write scrollable, skippable, and disposable.
If what I write makes people stop, scratch their head, read all the way to the end, reread, I’m good with that.
And in terms of results generated:
Six months ago, the agency owner above and I were talking about working together again.
At that time, I had just started as a coach in Shiv Shetti’s PCM mastermind, and I didn’t have the time to take on a new project.
The new-style MVE email above got the agency owner to reach out and pick up the thread of that conversation… a win in my book, particularly since, as of last week, I am no longer working with Shiv’s PCM mastermind.