Paul do Campo

How copywriters and agencies can go after enterprise clients and close them

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I just paid and signed up for a live series of workshops, happening later this month, which promises:

“We’ll Help Your Agency Charge $15K-$100K For Your Current Service In 5 Days By Selling To ‘Enterprise Clients'”

I’d never heard of the guy who’s putting this on, Alex Hartstuff, until a few days ago. I was introduced to him by copywriter and business owner Paul do Campo. As Paul put it, “Alex teaches copywriters and agencies how to go after enterprise level clients and close them.”

Sure enough.

If you go to the sales page below, where you can sign up for Alex’s workshop, you can see a wall of video testimonials from various copywriters and agency owners.

Inevitably, many of these are testimonials about how valuable and informative and inspiring the workshop is. But among those, there are also a bunch of hard, results-based case studies:

* An “email and SMS” agency owner (Adam Rehm) who went from $2.5k retainers to $10k retainers

* A LinkedIn content guy (Matthew Brown) who went from $5k deals to $18k deals

* An “AI agents” agency agent, I mean, owner (Tyler Savoy), who went from getting paid $4k per deal to getting paid $20k per deal

* A girl who runs a web development agency (Namya Hhan) who went from $5k deals to $22k deals

* A guy who runs a cold email agency (Nick Block), who went from $3k/month retainers to $30k/month retainers

Alex and his sales page have bigger success stories too. But do you really need to hear those? I think maybe not. Because if you’re doing good work but not charging $10k, $20k, $30k for it, there is probably some internal resistance there. I don’t want to pile on to that.

Instead, I’ll just tell you the following:

Alex’s workshop is happening live on Zoom, from September 21 to 25, for an hour a day.

I’m telling you about it today because I signed up just now myself, so it’s top of mind for me, and because of the early-bird pricing.

Currently, this series of 5 workshops is just $97. In five days, the price will go up from 97 dollars to 97 million dollars. Don’t quote me on that exact price increase, but the price does increase in 5 days to some higher amount. And why not just sign up now, instead of procrastinating on it and maybe letting it slip away?

If you are a copywriter… if you do email… if you create content for clients… if you build AI agents… if you do web development… if you run cold email campaigns for people… or if you are a freelancer or run an agency offering some other service…

… and if rather than working with clients for whom $3k per month is a big deal… you might rather work with clients for whom $13k per month is not a big deal and $30k per month is doable… then sign up here to have your mind expanded:

https://bejakovic.com/enterpriseclients

A tiny shift for a big difference in passive income

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I got an intriguing reply to my email yesterday from a mystery man named Paul do Campo.

Paul is a copywriter who has been working in the real estate investing space for a long while. Eventually, Paul created OmniDrip, his own productized service, which he has been selling successfully for years to real estate investors.

I’m giving you that as context, because Paul replied yesterday with his own experience around OmniDrip and creating passive income:

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For your business owner, I think a tiny shift in the offer can make a big difference in passive income.

For years I sold a high ticket upfront product-as-a-services (semi templated sms/emails flows and installed for them). Never had a subscription.

Then someone told me: “Just tack on $97 a month for the updates you make.” I did that, and it has been a huge blessing on my business.

At first it was more of a mental hurdle, thinking, “No one would buy that”…

But now I just tell them on the phone that there is a $97 charge that automatically kicks in (I don’t present it as an option). 99.9% of the time no issues. And really high retention. Truly (almost) passive.

I make a couple of meaningful changes to my master template every month or every other month (I never promised monthly changes). I pay my VA to make the physical changes in the CRM (which takes her 30-60 mins per). People seem to value it.

It shows that our perception of what people will pay for can be off.

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I am quite an old dog, but let it never be said that you cannot lead an old dog to water… err… I mean, teach an old dog a new trick.

And so I would like to announce that I am updating my offer for my upcoming Most Valuable Offer training, which I started promoting yesterday.

Most Valuable Offer is a live training I will hold on the topic of how to sell and hold paid live trainings, which I call Most Valuable Offers.

As part of this Most Valuable Offer training, I will share my own SOP for running a Most Valuable Offer.

The fact is, I continue to run these Most Valuable Offers, and I continue to advise coaching clients on how to run them.

I will be updating the SOP as I do that, and going forward, I will also be including the results of Most Valuable Offer campaigns I run or advise others on.

Because of this, the investment to join the Most Valuable Offer training is $97 today, and after that, $2/month for updates.

(If you bought Most Valuable Offer yesterday, rejoice, and be exceeding glad, for you are getting grandfathered into this new feature without any extra investment.)

The Most Valuable Training training will happen live, next Wednesday, at 8pm CET/2pm EST/11am PST. Yes, there will be a recording if you cannot make it live, but you and I both are sure to enjoy it more if you come on the actual live training.

If you’d like to sign up, and see how a tiny shift in your own Most Valuable Offer can make a big difference in your (almost) passive income:

https://checkout.bejakovic.com/most-valuable-offer/