I got an intriguing reply to my email yesterday from a mystery man named Paul do Campo.
Paul is a copywriter who has been working in the real estate investing space for a long while. Eventually, Paul created OmniDrip, his own productized service, which he has been selling successfully for years to real estate investors.
I’m giving you that as context, because Paul replied yesterday with his own experience around OmniDrip and creating passive income:
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For your business owner, I think a tiny shift in the offer can make a big difference in passive income.
For years I sold a high ticket upfront product-as-a-services (semi templated sms/emails flows and installed for them). Never had a subscription.
Then someone told me: “Just tack on $97 a month for the updates you make.” I did that, and it has been a huge blessing on my business.
At first it was more of a mental hurdle, thinking, “No one would buy that”…
But now I just tell them on the phone that there is a $97 charge that automatically kicks in (I don’t present it as an option). 99.9% of the time no issues. And really high retention. Truly (almost) passive.
I make a couple of meaningful changes to my master template every month or every other month (I never promised monthly changes). I pay my VA to make the physical changes in the CRM (which takes her 30-60 mins per). People seem to value it.
It shows that our perception of what people will pay for can be off.
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I am quite an old dog, but let it never be said that you cannot lead an old dog to water… err… I mean, teach an old dog a new trick.
And so I would like to announce that I am updating my offer for my upcoming Most Valuable Offer training, which I started promoting yesterday.
Most Valuable Offer is a live training I will hold on the topic of how to sell and hold paid live trainings, which I call Most Valuable Offers.
As part of this Most Valuable Offer training, I will share my own SOP for running a Most Valuable Offer.
The fact is, I continue to run these Most Valuable Offers, and I continue to advise coaching clients on how to run them.
I will be updating the SOP as I do that, and going forward, I will also be including the results of Most Valuable Offer campaigns I run or advise others on.
Because of this, the investment to join the Most Valuable Offer training is $97 today, and after that, $2/month for updates.
(If you bought Most Valuable Offer yesterday, rejoice, and be exceeding glad, for you are getting grandfathered into this new feature without any extra investment.)
The Most Valuable Training training will happen live, next Wednesday, at 8pm CET/2pm EST/11am PST. Yes, there will be a recording if you cannot make it live, but you and I both are sure to enjoy it more if you come on the actual live training.
If you’d like to sign up, and see how a tiny shift in your own Most Valuable Offer can make a big difference in your (almost) passive income: