Glenn Osborn

“The one thing all my mentors have in common”

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This past Sunday, Novak Djokovic won the French Open and his 23 Grand Slam title — a big deal in the tennis world.

​​On Monday, in an off moment, I decided to check if there were any interesting news or interviews with Djokovic following the French Open.

I automatically headed to the r/tennis subreddit on Reddit. But in place of the usual page with tennis links and videos, I was hit with a blank page and the following notice:

“r/tennis is joining the Reddit blackout from June 12th to 14th, to protest the planned API changes that will kill 3rd party apps”

Perhaps you’ve heard:

Reddit the company, which is basically thousands of different news boards, is experiencing a kind of strike. Special Reddit users — mods — who control the different news boards are protesting Reddit’s proposed policy changes. As a result, they’ve basically made the site unusable for hundreds of millions of users.

I haven’t been following the drama. But apparently, as of yesterday, Reddit’s CEO said he plans to go ahead with the policy changes. To which many mods decided to extend the strike from 2-3 days, as originally planned, to indefinite.

All this reminded me of email conversation I recently had with Glenn Osborn.
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​Glenn is a curious creature. Once upon a time, Glenn attended 15 of Jay Abraham’s $15k marketing seminars by bartering his way in.

​​He also went to one of Gary Halbert’s copywriting seminars in Key West, and watched Gary go up on stage with that “Clients Suck” hat.

​​These days, Glenn writes an email newsletter called “Billionaire Idea Testing Club” about influence tricks he spots from people like Taylor Swift and James Patterson and J.K. Rowling.

For reasons of his own, Glenn likes to reply to my emails on occasion and send me valuable ideas. A few weeks ago, Glenn wrote me with some things he had learned directly and indirectly from Clayton Makepeace and Gary Halbert and Jay Abraham.

​​Good stuff. But then, in a PS, Glenn added the following:

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P.S. -For Consulting Clients I Do ALL THE Work F-O-R them – MYSELF and thru staffers.

CONTROL is the one thing all my Mentors Have in Common. If You Don’t CONTROL what you do You Cannot Make Munny.

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That last idea definitely stood out to me.

There are so many ways to be successful in any field. And contradicting strategies will often produce equally good results.

But a very few things are non-negotiable. You could call those the rules of the system. Perhaps CONTROL is one of them.

At this point I would normally refer you to Glenn’s newsletter in case you want to read it yourself. ​​But as Glenn himself says, “My ARCHIVE Is By-Referral-Only – Too ADVANCED to Toss Strangers into.”

If you are determined, then a bit of Googling, based on what I’ve told you above, will lead you to Glenn’s optin page and his unusual but valuable newsletter.

And in case you yourself want to want to write an unusual but valuable newsletter, the following can help:

https://bejakovic.com/mve/

The Godlike “Golem Game”

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Legend says that during WWII, Nazi soldiers broke into the Old New Synagogue in Prague. The soldiers made it all the way up to the attic, where they were torn apart, limb by limb.

Silly Nazis. You don’t go into the attic of the Old New Synagogue. That’s where the remains of the Golem lie.

An even older legend explains:

Back in some ancient time, the leading rabbi of Prague created a living Golem. (Golem apparently means something like embryo or shapeless mass in Hebrew.)

The rabbi took a bunch of clay. He sculpted it so it looked like a big lump with a head and arms and legs. And he gave it life, by inserting a shem – a slip of paper with the name of God written on it — into the Golem’s mouth. The Golem sprang up and started lumbering around, doing the rabbi’s work.

Would you like to have that power? To take something big, vague, and as useless as a lump of clay… and turn it into a powerful and living thing which does your work for you?

You can do it, if you play what I call the “Golem Game.” I was reminded of it by Glenn Osborn a few weeks ago.

I’d written an email for this very newsletter with an offer of a free resource with a bunch of great old ads. To which Glenn wrote in to say:

Your response was HORRIBLE
On your “Old ad offer”
Because you did not NAME the collection of ads.

Fact is, my response wasn’t really horrible. A bunch of people wrote in to find out what the free resource was. But Glenn’s point stands. I would have done better, and probably much better, with a good name to call that bunch of ads.

And so I suggest to you the Golem Game. It goes like this:

You invent a name. To give your market a handle on a vague problem… symptom… enemy… mechanism… or opportunity they can’t fully grasp right now.

Then you take your name, you write it on a slip of paper, and you stick it in the mouth of that vague and useless lump. And you watch whether the name makes the useless lump come to life. If it does, your named and live Golem will do your work for you… carrying your prospects to the sales page and grunting “YOU BUY NOW!”

But if you didn’t write the right name on that slip of paper, well, then you try again.

After all, the Golem Game is a game, and the outcome of any individual round is uncertain.

If you don’t like those odds, then sit tight. I’ll write more about winning names in the future.

Meanwhile, I can point you to another free resource. It’s called Great Product Names for Dummies. I wrote it a few months ago. I’m a little ashamed of it because it gives away too much how-to advice. But who knows, maybe that’s exactly why you’ll like it. So if you feel like bringing things to life, here’s the link:

https://bejakovic.com/great-product-names-for-dummies/

Do as top copywriters and marketers do… not as they say

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A lot of people wrote to me over the past 24 hours. Many guessed the right answer to the riddle I posed yesterday.

I won’t reveal what that right answer was. After all, I have to withhold something as a reward for people who are signed up to my email newsletter.

But I will tell you this:

Among the people who did NOT guess right, there were lots of good ideas.

Curiosity… emotions… a big idea… a starving crowd… believability.

And you know what?

Makes sense. Because the copywriters I mentioned yesterday talked about the critical importance of each of those things.

Maybe you’re wondering what my point is. So let me set it up with something that may or may not surprise you.

In the interview where I got the Gary Halbert quote I cited yesterday, I heard Gary talk about the bullets he wrote for his Killer Orgasms book. Like a proud father, Gary said there are two really, really important things about those bullets:

1. None of them are hypey

2. They are based on truth

Well, I’ve looked at those bullets. They are most certainly full of hype.

I’ve also looked at the book Gary was selling. And it sure looks like it was slapped together after the bullets were already written. The payoff seems to be an afterthought. And sometimes there is none.

My point is that you can’t always go by what people say.

I got this bug into my head via marketer and copywriter Glenn Osborn. Glenn’s MO is to look at what successful promoters do, and learn from that.

So that’s what I’ll do tomorrow.

I’ll tell you about the #1 wealth-creation secret for marketers and copywriters — as I’ve heard it discussed, AND as I’ve seen it done. In fact, as I’ve seen it done by one of the famous A-listers I talked about yesterday.

And I’ll tell you this: This #1 secret is not the answer to my riddle yesterday… or any of those other things that people guessed.

If you’d like to sign up to my newsletter, so you can read tomorrow’s email, and so you can join in any future riddles I send out, click here and follow the rabbit hole to the end.