Here’s a copy riddle for you:
Gary Halbert called it the only reason that people buy from an ad, for the most part…
While Ben Settle said that copywriting is all about this one thing.
Parris Lampropoulos credits his success to it. And drilling this one thing is how he spends 80% of his time with his copy cubs.
David Deutsch said it’s the “key to the kingdom”…
And John Carlton believes it makes the difference between a sale made and a sale lost.
So my riddle for you is, what is this one thing?
I gave this riddle to people on my email newsletter. And the people who got it right got a prize.
The prize was a link to the best publicly available swipe file I have ever found. And no, it’s not swiped.co.
In my opinion, the swipe file I have in mind is about 100x better, based on the quality and quantity of ads you can find inside… many of which are only available today as bonuses to expensive copywriting and marketing courses.
Sometimes, I run little contests and challenges like this, as a way to keep my newsletter fun and profitable. If you’d like to try out my newsletter, both to see whether you like the content, and so you can participate in the next little riddle challenge, then click here and fill out the form.