A lot of people wrote to me over the past 24 hours. Many guessed the right answer to the riddle I posed yesterday.
I won’t reveal what that right answer was. After all, I have to withhold something as a reward for people who are signed up to my email newsletter.
But I will tell you this:
Among the people who did NOT guess right, there were lots of good ideas.
Curiosity… emotions… a big idea… a starving crowd… believability.
And you know what?
Makes sense. Because the copywriters I mentioned yesterday talked about the critical importance of each of those things.
Maybe you’re wondering what my point is. So let me set it up with something that may or may not surprise you.
In the interview where I got the Gary Halbert quote I cited yesterday, I heard Gary talk about the bullets he wrote for his Killer Orgasms book. Like a proud father, Gary said there are two really, really important things about those bullets:
1. None of them are hypey
2. They are based on truth
Well, I’ve looked at those bullets. They are most certainly full of hype.
I’ve also looked at the book Gary was selling. And it sure looks like it was slapped together after the bullets were already written. The payoff seems to be an afterthought. And sometimes there is none.
My point is that you can’t always go by what people say.
I got this bug into my head via marketer and copywriter Glenn Osborn. Glenn’s MO is to look at what successful promoters do, and learn from that.
So that’s what I’ll do tomorrow.
I’ll tell you about the #1 wealth-creation secret for marketers and copywriters — as I’ve heard it discussed, AND as I’ve seen it done. In fact, as I’ve seen it done by one of the famous A-listers I talked about yesterday.
And I’ll tell you this: This #1 secret is not the answer to my riddle yesterday… or any of those other things that people guessed.
If you’d like to sign up to my newsletter, so you can read tomorrow’s email, and so you can join in any future riddles I send out, click here and follow the rabbit hole to the end.