Copy Riddles

Using Stefan Georgi in your copy

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“It might take some figuring out to do it to where people aren’t pissed at you and you do it right, but I think this could actually be a home run thing that just absolutely CRUSHES it.”
— Stefan Georgi

So now let me ask you:

What is it?

What is Stefan talking about in the quote above?

I’ll give you a hint:

It’s a little gimmick, which Stefan advises you to use to start off your ad and VSL copy. It ties into that all-powerful driver of action, curiosity. And additionally, it creates a feeling of insight.

No? you don’t know the gimmick Stefan has in mind? Let me give you one more hint:

It starts with the letter R…

Then I…

Then D…

Then another D…

All right, fine — it’s riddles. In a recent video, “Using riddles in your copy,” Stefan advises using riddles in your ads and VSLs.

Why riddles?

Because riddles — “How many months have 28 days?” — consistently go viral on social media.

And what Stefan and many other smart marketers like to do is to camouflage their sneaky sales pitch and make it look like something — a riddle, for example — which you might want to consume for your own ends, and not for theirs.

And now, let me throw off my cloak and hold up my wizard staff, and with a blinding light shining from behind me, admit in my deep and resonant voice that this is exactly what I’ve done with this email.

Because the underlying idea Stefan is recommending — people enjoy riddles, so give ’em riddles — is at the core of my Copy Riddles program.

My goal was to make Copy Riddles fun. So I covered up the teaching, the learning, and the transformation bit in what I call copy riddles, hence the name of the program. ​​Did it work? Here’s what copywriter Cindy Suzuki, who joined Copy Riddles a few days ago, thinks about it:

Hi John,

I am having a blast with copy riddles so far. It feels like a game. I love it when learning is actually fun. Was on the fence until the last day, and I’m so glad I bought it 🙂

Cindy

If you like fun and games, and maybe some sales, then don’t join Copy Riddles. But see if you can sign up for my email newsletter. You can get started on that puzzle right here.

sold out

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Just a heads up, nearly half of all the artificially restricted copies of Copy Riddles have sol—

Relax. I won’t go there.

A couple days ago, I tapped into a rich vein of discontent by writing about Justin Goff’s “sold out” email, which tried to push an unattractive offer that had “sold out” fewer than half of all available copies.

Many readers wrote in to say they found this kind of marketing sneaky and misleading (“This email had me screaming at my phone”).

And then, among the many “you tell ’em!” replies, I got a message by a reader named Andre, who wrote in with a suggestion for me:

Your email about no real urgency on infinite+ digital copies reminded me of what Tony Shepherd used to do.

Because he had a fairly large suite of digital products…

He ripped a page out of Disney’s marketing book.

What he did was promote a product for a set amount of time and then…

Put it back into the “vault” where it was unavailable until the next time he promoted it.

It’s an interesting strategy to use for digital products.

Not sure if that would ever work for you, or even a creative variation, but hey, there it is.

The fact is, this model is exactly what I was doing with my Copy Riddles program — until yesterday.

I presold and launched Copy Riddles last year in April. I dripped the content out by email day by day — because I was creating it live, day by day.

After that initial launch finished, I placed Copy Riddles inside a heavy trunk and had the trunk locked and brought inside the Bejakovic Cave of Treasures.

​​I then had the cave sealed with a large boulder and guarded by a large man with a large sword, who only ever said one thing, “Hassan chop.”

It was only every few months that I had Hassan move the boulder and open up the cave. Only for a few days at a time did I let people inside to partake of Copy Riddles treasures.

This model worked well. Each time I made Copy Riddles available for a few days, I had new people sign up. And I made good money.

Plus there were other benefits, too.

For example, many people who had signed up during earlier runs signed up again, since they got lifetime access.

​​On that second or third run, some of them finally consumed all the content, which made it so they could finally get the promise of the course — A-list copywriting skills, implanted into your brain.

​​That was good for them and good for me. Because, promise delivered, they were now that much more likely to become my long-term customers.

Anyways, like I said, that’s the model I used — until yesterday.

As of yesterday, Copy Riddles is now an evergreen course. It’s available year-round, and not just during a few launch periods. And it’s delivered through a members-only area of my site (which I might rename The Cave of Treasures) and not through email.

I’m telling you all this because of the ongoing Copy Riddles “launch.”

All the current “launch” really means is that if you do decide to get Copy Riddles before this Sunday, Oct 30 2022, at 12 midnight PST, you will pay less than if you join Copy Riddles after this “launch” period ends. I will increase the price to $400 on Monday as a first step.

But there’s a second reason why I’m telling you about my course model switch. And that’s in case you ever create and want to sell courses of your own.

How you package up and deliver those courses will have a big impact on how those courses are perceived, sold, and consumed — independent of the content and value inside.

But if you are creating your own courses, don’t assume that just because I changed from the launch to the evergreen model that this is the way to go.

The fact is, this switch wasn’t a decision about money or about the number of sales made.

I simply wanted offers I could promote regularly at end of my daily emails. Copy Riddles is now one of those offers.

But this switch means I’ve lost some of the benefits of the launch model. I’ve had to think up ways to try to reproduce at least a part of them.

We will see if the price increase on Monday will work to stimulate the same kind of urgency as Hassan rolling back the boulder on the mouth of the cave.

And as for those other benefits of the launch model — like people actually consuming the content and getting value out of the course — well, I’ve had to think up other things.

I’ll talk about those in future emails during this “launch” period. Meanwhile, if you want to get Copy Riddles now, before the price goes up, here’s the link:

https://bejakovic.com/cr

Announcing: Membrane Theory

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Frankly, I’m a little filled with dread as I sit down to write this email. I mean, just a moment ago, I realized it was time, but I had nothing. No ideas to write about. In a last-ditch attempt to put off work, I decided to check my own inbox.

​​And whaddya know?

There was something interesting in there:

My monthly report from Google Search Console, telling me which pages on my site have gotten the most visits.

So what are my most visited pages? And how are people finding me? Here are my top 3 Google queries:

1. Dan Ferrari copywriter
2. Evaldo Albuquerque
3. Daniel Throssell

Is this fair?

​​I mean, I’ve written way more emails/posts in the categories of motivation, positioning, and insight marketing than about any of those three guys.

But as the numbers show, that doesn’t matter.

​​What does matter is a really fundamental and very valuable idea — valuable if you are ever trying to influence people and get them to change their minds. I’ve previously summed this up as:

Sell people, not ideas.

Ideas are smoke.

But people have meat to them.

It’s just something about the human brain. In any pile of random data points, we are pre-progammed to search for human actors, for faces, for names.

This is just one example of something I call “membrane theory.”

Rather than dealing with a bunch of loose stuff, people want to put a membrane around it, and deal with it as a unit.

That’s why we love clearly defined scenes and events, with a ritualized beginning and an end.

That’s why we love to get a medical diagnosis, as bad as it may be, rather than keep living with a bunch of vague, threatening, on-and-off symptoms.

That’s why we love to categorize ourselves and others. We want to stop the world from being fluid and flexible, and instead we want to see ourselves as an INTQ while the other guy is an EFBJ and so of course we cannot work well together.

But you know what?

I’m not applying my own lesson here.

Because “Membrane Theory” is a horrible-sounding and abstract idea.

So let me stop talking about that. And let me talk about myself instead.

As I finish up writing this email, I’m a lot less filled with dread than I was just 20 minutes ago.

I’m looking out my large balcony doors, to yet another sunny and hot day in Barcelona. A scooter just drove up my street. Man those things make a lot of noise.

As soon as I finish up here, I’ll get back to work on my Most Valuable Email project. I’m turning that into its own complete course, and it should be ready soon.

Also, a bit later in the month, I will convert my Copy Riddles program from being delivered by email, only a few times a month, to a standalone, web-based, evergreen course.

In the meantime, if you want to help me get the word out about 1) myself and 2) Copy Riddles, I created an optin page/too-valuable post for that.

And if you share that optin page publicly, I’ve got a little bribe for you. It might be of interest in case you are a freelancer — it can help you get clients.

For the full details on that offer, which I have membranized under the name Niche Expert Cold Emails, take a look here:

https://bejakovic.com/free-offer-niche-expert-cold-emails/

The heavy cost of heavy emailing

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From last Wednesday to last Sunday, I sent out 11 emails to promote the most recent run of my Copy Riddles program. Five of those promo emails came on just the last day.

Here’s some sobering feedback I got about that from copywriter Dave Montore, who signed up for both Copy Riddles and the Inner Ring coaching:

Thanks for the warm welcome, and thanks for sending more emails than usual for this one.

I’d have missed sign up due to the holiday weekend if I hadn’t noticed three emails from you in one day yesterday.

Good lesson for anyone who thinks they’re “bothering” their list.

Dave replies to my emails fairly often. He’s actually bought some of my other offers in the past. And yet, like he writes above, he might have missed this most recent offer had I emailed less, particularly the last day.

“Yeah,” you might say, “but at what cost did you buy this one great case study? How did the rest of your list tolerate all that heavy emailing? I bet many of them were piii—”

Well, before you go there, let me admit those five emails I sent out the last day did get a total of 5 unsubscribes. That’s about 0.4% of my list. Over the entire 11-email promo campaign, I had a total of 10 unsubscribes. That’s actually less than my long-term average.

And in spite of kicking off this campaign with a tongue-in-cheek email, inviting the wrong kind of readers to send me their hate mail and mp3s of their trollish grunting, I got fewer than one such response.

​​That’s to say, nobody, not one person, wrote in to tell me how I’m selling too hard or how I’m sending too many emails or how I should check out Andre Chaperon or the Hubspot website for ideas about how to really do email right.

On the other hand, I did get dozens of fun, smart, or respectful replies from people who enjoyed my emails, or had questions about the offer, or who actually took me up on my offer and wrote me with a certain amount of pride to tell me so.

Still you might say, nothing new here. Email done right makes sales. The worst that happens is that people who aren’t a good fit end up unsubscribing.

Yes, there is nothing new here. You got me there.

The only reason I am telling you this is because, ever since I’ve started offering my Email Marketing Audit back in May, the first conclusion I’ve made with all the clients who took me up on the Audit has been:

Email more.

Many business owners email once a week. They make some sales with that one email. And then they start to think, gee, how can I do better? Are there some subject line tricks or some deliverability hacks for improving the results from this one email?

My argument is always:

If you are making some sales with one email a week, try sending two. You might not double the money you make. But I’m pretty sure you will make more than you make now, and I’m 100% sure will make more long-term than if you focus on tiny tweaks to that one email.

So that’s free advice.

Of course, there is more to email marketing, done right, than simply creating heavy email showers.

But that kind of advice and guidance and advice is something I charge for.

So if you are a business owner, and you have an email list, and you want me to do an Email Marketing Audit of your email funnels and copy, you can get started here:

https://bejakovic.com/audit

A push-button storytelling trick for a stronger second draft

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Let me try to charm you with a pretty exciting story I witnessed a few days ago:

I was sitting on a stool at a seafood restaurant at the main Barcelona market, waiting for my order of oysters and fried squid. Suddenly, I saw it. A lobster, on a bed of ice, on top of a seafood display shelf in front of me. But the little guy was still alive!

The lobster started walking backwards, off the plate, onto the glass counter. The nearest restaurant patrons moved away. One tried to grab the lobster from behind. But the lobster turned around, and the brave patron backed off. For a moment, it looked like a panic might start.

But then the owner of the restaurant, a middle-aged woman with a pixie cut and a big smile on her face, came, confidently picked up the lobster, and put him back on the plate of ice, pushing the poor bastard down to keep him from walking off again. The end.

Pretty charming story, right? Pretty… pretty… charming.

But can we inject some electricity into this pretty charming story? Can we force it to come alive, like Frankenstein’s monster? Well, let’s push the button and see:

I was balancing on a stool at a seafood restaurant at the main Barcelona market, counting down the seconds for my order of oysters and fried squid. Suddenly, my eyes locked in on it. A lobster, on a bed of ice, on top of a seafood display shelf in front of me. But the little guy still twitched with life!

The lobster scrambled backwards, off the plate, onto the glass counter. The nearest restaurant patrons fell out of their seats. One tried to coral the lobster from behind. But then the lobster spun around, and the brave patron backed off, arms up. For a moment, it felt like the place might erupt in a panic.

But then the owner of the restaurant, a middle-aged woman with a pixie cut and a big smile on her face, swept in, confidently grabbed the lobster, and plopped him back on the plate of ice, crunching the poor bastard down to keep him from escaping again. The end.

Better, no? I mean, maybe a little ham-handed, maybe a little freshman-writing-class-y, but the idea is sound. And the idea is this, from a quick story once whispered by Hollywood screenwriter Larry Ferguson:

“There was a girl who came to me with her first screenplay. It was a good first shot. I gave her some advice. I told her, ‘I want you to go home and take a yellow Marks-A-Lot and highlight every verb in this 120-page screenplay, and then I want you to read them out loud and ask yourself, Can I find a stronger verb.'”

So there you go. If your current draft is a good first shot, highlight your verbs. Sweat and struggle a bit until you hit upon stronger verbs. And you might discover you’ve created something sexy, something truly alive.

But you know what?

Stronger verbs, and stronger words in general, are just one good way to edit your copy to make it more biting and bothersome.

There are at least six other editing techniques, which I’ve seen A-list copywriters using regularly, either consciously or unconsciously. A few of these techniques are much more subtle, and maybe even more effective, than just reaching for stronger words.

If you’d like to own all of these techniques, you can find them in Round 20 of Copy Riddles. Round 20 is all about taking that pretty, pretty good copy you’ve written and turning it into something that wounds people with intrigue and curiosity, even if they can’t quite pinpoint why.

And Round 20 isn’t just a bunch of boring how-to. Instead, just like the rest of Copy Riddles, it forces you to practice each technique yourself, and compare your results to the results that A-list copywriters got.

After all, the only thing better than a demonstration you can see… is a demonstration you can try out — I mean, play with, fondle, and feel — yourself.

Enrollment for Copy Riddles closes later tonight, at 12 midnight PST. That’s less than 12 hours away. To sign up while there’s still time:

https://copyriddles.com/

How living next to train tracks can transform your copywriting skills

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A few days ago, I came across a trending science article with the headline:

“These cancer cells wake up when people sleep”

From what my zero-biology-classes-in-college brain could understand, researchers have made an important new discovery.

Cancer cells in one part of the body are most likely to spread to other parts of the body — a dangerous process called metastasis — while we sleep.

In other words, sleep — usually a good thing – suddenly becomes threatening and dangerous if you have cancer.

I guess this is big news in the science community and might lead to new ways to stop cancer from metastasizing.

But I’m not part of the science community. I’m part of the direct response copywriting community.

And so I mused that, were I in the business of selling important new health information, like Boardroom used to do, I might sell this breakthrough research with a provocative headline:

“How living next to train tracks can stop cancer”

The reason I thought this immediately was because the above science story reminded me of what I think is the greatest bullet of all time:

“How a pickpocket can cure your back pain”

That bullet was written by A-list copywriter David Deutsch in control package for Boardroom, back in the 2000s. David’s brilliant bullet has a clever underlying structure, which I modeled for my would-be headline/bullet above.

Perhaps you can parse exactly what I did with my bullet above. Or perhaps you know the story behind David’s bullet and therefore don’t need to parse what I did.

But if not, you can find the background of David’s bullet, including a breakdown of his clever technique, in Round 10A of my Copy Riddles program.

But let me put it this way:

Living next to train tracks can transform your copywriting skills.

Because enrollment for Copy Riddles closes later today, at 12 midnight PST.

If you haven’t signed up yet, and if you’re sleeping fitfully when the deadline hits, you will miss the enrollment window, and you will have to wait who-knows-how-long to enroll and find out the secret (and more importantly, the copywriting lesson) behind David’s bullet.

So trains rumbling outside your window might actually be a good thing in this case.

On the other hand, if you got no rumbling trains to count on, then you can always sign up now, while you’re still awake and while your mind is fresh and on it. Here’s the link:

https://copyriddles.com/

How I’m manipulating you again by telling you the truth

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Came a curious question yesterday, in response to my email with the subject line, “How I manipulated you, and how I might do it again.” Reader Jan wrote:

Hi John,

I’ve been reading your emails for a while now and I really enjoy them.

I’d love to know what’s your stance on actively mentioning downsides and what a certain offer is NOT/whom it’s NOT for in order to disqualify the wrong buyers.

This email sounds like you’re not really a fan of it, which surprises me a bit. Maybe I misunderstood something about it.

I would appreciate it a lot if you could clarify that.

At first I found myself flummoxed.

After all, this question came in response to an email in which I actively gave a potential buyer reasons why my Copy Riddles program might not be right for him.

But then my slow, tortoise-like brain struggled forward a few inches. And I remembered the “disqualification” I gave to the potential buyer in yesterday’s email.

I said that Copy Riddles is not for anyone who’s not willing to “poke, prod, jolt, shock, creep out, and unsettle people.” Because my claim is that copywriting is about:

1) Stripping out details that don’t help your case (ie. not telling the whole truth), and

2) Using reliable ways to get people more amped up than they would be normally.

So is this in flagrant conflict with the practice of actively mentioning downsides or disqualifying the wrong buyers?

Maybe. Or maybe it’s more subtle than that.

Now, I hate to do what I’m about to do to you.

But get ready for a bit of hard teaching, because I don’t know how else to deal with this question right now.

During my Most Valuable Email presentation last week, I talked about what I call frontloading. I used a Ben Settle email to illustrate:

And it contains the exact same methods I used to land high-paying clients who could have easily afforded to hire better and more seasoned writers. But, using my sneaky ways, they not only hired me… they hired only me (often multiple times, plus referring me to their friends), without doing the usual client-copywriter dance around price, without jumping through hoops to sell myself, and without even showing them my portfolio, in most cases.

I used this info during good and bad economic times.

In fact, I got more high paying clients during the bad times (2008-2010) than the good times.

I cannot guarantee you will have the same results.

And the methodology doesn’t work overnight.

But, that’s how it worked out in my case, and this book shows you what I did.

Frontloading is when you make a powerful, extreme promise. Then you qualify your promise. But the big, extreme, initial promise still keeps ringing in your prospect’s head.

Ben is a past master at this, as you can see in the snippet above.

Sure, he actively mentions some downsides to make his offers sound legit. But he does it after he’s thourougly amped up his readers with an irresistible promise, which might sound too good to be true — were it not for those downsides.

And by the way:

I’m not in any way criticizing Ben. All I’m saying is, he’s a serious student of direct response copywriting… and he knows what works.

And what works is what I tried to explain, perhaps clumsily, in my email yesterday:

1. Controlling your reader’s attention, and

2. Arousing his emotions in an almost unnatural way

Of course, you can do this to rope in people who are a bad fit for your offers. That’s dumb if you ask me.

You can also do it to turn good prospects into buyers. That’s smart, and it’s what Ben does every day.

And now:

I have an amazing offer for you… a new way to own A-list copywriting skills more quickly than you would ever believe.

Some of the smartest and most successful marketers of all time, Ben Settle among them, have endorsed the approach that this offer is built on.

But the thing is, my offer does cost money.

And it’s gonna require work. Every weekday. For 8 weeks straight.

And it might even make your head hurt a bit once or twice.

But if none of those downsides turn you off, you might be a good prospect for my offer. It’s called Copy Riddles. To take me up on it:

https://copyriddles.com/

The most powerful appeal for making the sale, according to the great Robert Collier

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I did my best to be snarky last night. I announced that Copy Riddles is now open again, and I invited criticism and trollish responses to the many promotional emails I would be sending.

What I got instead was a bunch of messages like the following, from reader and past Copy Riddles alum Nathan Eshman:

Love this course John!!! I literally use what I learned in it every day.

Is it still open for those who’ve done it in the past to join in again?

If so, can you put me on the receiving list please?

Sigh. This is not the thoughtless trolling or nasty criticism I was expecting. But you gotta work with what you got.

The background is this:

Nathan first signed up for Copy Riddles last year. He’s now taking advantage of the fact that if you join Copy Riddles once, you get lifetime membership. In other words, you can rejoin Copy Riddles for any future run for free.

This offer is open to anybody who has gone through Copy Riddles before. If that’s you, and you’d like to join for this run, just hit reply, let me know, and I will add you.

And if that’s not you, and you haven’t been through Copy Riddles yet, then I can tell you a valuable direct response lesson I first learned from the great Robert Collier, author of the Robert Collier Letter Book and that New Thought mishmash, the Secret of the Ages.

In analyzing a bunch of sales letters he had sent out, Collier found out that the most powerful appeal for making the sale is to say, “The price is going up.”

That’s also a reason to sign up for Copy Riddles now, rather than later.

Because each time I have run Copy Riddles, I’ve increased the price significantly.

It’s very possible I will do so again the next time I run this program.

But if you join now, then like Nathan, you don’t have to worry about any future higher price. You get into future runs for free, free, free.

Of course, I don’t want you to make up your mind about joining Copy Riddles based only on price.

Read the sales letter. See if this training makes sense for you. Decide if you will do what it takes to get value from it.

And if you conclude that the answer is yes, then do the simple math of comparing less with more, and use that to guide you. Here’s where to get started:

https://copyriddles.com/

Ben Settle emergency emails in support of Copy Riddles?

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Last night, I sent out an email vaguely threatening you with a bunch of upcoming emails to promote my Copy Riddles program, which is now open for enrollment until this Sunday at 12 midnight PST.

After I sent that email out, I slumped in my chair and hung my head.

“Great, now what?” I said. “Where am I gonna get all those emails? Who’s gonna write all that stuff I threatened them with?”

Beyond the one half-finished Copy Riddles email I had written during my Most Valuable Email presentation, I had nothing.

But then a desperate idea hit me. “I have that useless diploma from the Oregon School of Manifestation… why don’t I apply what they taught me?”

So I closed my eyes, put my fingers to my temples, and started to massage slowly, while sending out vibrations of easily-written emails into the universe.

YOU’VE GOT MAIL, my AOL account suddenly said.

Well, not really. I don’t use AOL. But I did get an email, just a few minutes after I wished for some easy help.

The email came from Ben Settle, and the subject line read:

“Advice to a new Agora copywriter”

This email of Ben’s is full of uncharacteristically detailed and forthcoming advice. If you’re on Ben’s list, it might be interesting to read. I will highlight just one bit, because it serves my purposes here.

A new Agora copywriter wrote in to ask Ben’s opinion on a bunch of stuff, including that bullets aren’t at all important any more.

To which Ben responded:

“Bullets still work, never stopped working, and will always work — When written correct everything ‘comes’ from the bullets, including non-bullet copy or ads where there are no bullets.”

Now I’d like to think Ben wrote this specifically at this moment, just to help me out with promoting Copy Riddles.

After all, the first basic premise behind Copy Riddles is that once you own the skill of writing bullets, you own the essence of intriguing, irresistible copywriting, no matter what format you write in.

The fundamental ideas inside Copy Riddles apply whether you are writing bullets… headlines… subject lines… body copy of sales letters and VSLs… ads… or emails.

In fact, I think Copy Riddles ideas transfer directly if you are writing sales emails, and not just in subject lines. I’ve even made the claim before that sales emails are basically the modern version of “expanded” bullets.

So that’s the first premise behind Copy Riddles.

The second premise is that you go further and faster by doing and experiencing… than by reading/listening/watching and then forgetting.

That’s why Copy Riddles is built around a unique, effective, and, I modestly think, clever mechanism. The mechanism gets those bullets lodged into your head, not just as a bunch of how-to information, but as a skill that you own.

But don’t take it from me. Since we are speaking of new Agora copywriters, a junior Agora copywriter named Harry Thomas went through Copy Riddles during the last run. And he had this to say:

“Honestly, John’s course is brilliant. While the content is bullets-centred, everything inside can be applied to other aspects of copy. Whenever I’m choosing endo subject lines or writing Taboola ads, I’ll write them out in bullet form first, then pick the best ones to use. And this might sound weird, but I can almost feel myself improving in real-time with John’s exercises.”

To get more details on my Copy Riddles exercises or to join while the joining’s good:

https://copyriddles.com/

Copy Riddles now open for yes-men, yes-women, and others

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“I don’t want any yes-men around me. I want everybody to tell me the truth, even if it costs them their jobs.”
— Samuel Goldwyn

Today, I am reopening my Copy Riddles program for only the second time this year.

If you don’t know what Copy Riddles is about, you can read about it at the link at the end of this email.

Or you can just sit tight.

Because over the coming days, I will send you many emails, explaining what Copy Riddles is and why you might want to join.

I will start today, and I will only end on Sunday night at midnight PST, when the doors to the Copy Riddles theater will close again, to lock out any stragglers. The actual show will begin next Monday.

Now, in the parts of the direct response Internet that I haunt, it is customary to announce a heavy promotional campaign like this by saying something like:

“If you don’t like it, unsubscribe. Or just ignore my many emails until the storm passes. Or if you’re smart, follow along quietly, even if you have no intent to buy, because these emails make me a lot of money, and you might learn a thing or two.”

Predictably, sending out a message like this results in fewer spam complaints, a tighter bond with your list, and better behaved subscribers, who in time begin to border on yes-men, saying, “Yeah yeah, tell those people off in case they can’t appreciate effective marketing.”

But I don’t want any yes-men around me. Or yes-women.

I want everybody to tell me the truth, even if it costs them their spot on my email list.

So if any of my emails over the coming days rubs you the wrong way… or if you think I’m selling too hard, or I’m name-dropping too much, or I’m not giving sufficient value in my emails… or if the total tonnage of my promotional material just begins to annoy you by its weight… then make sure to write in and let me know.

I promise to read each suggestion and complaint, and to respond, perhaps even publicly.

So with that announcement done, let’s get this campaign started. Here’s the Copy Riddles promotional trailer, I mean, the text sales page, for your viewing and marketing pleasure:

https://copyriddles.com/