I did my best to be snarky last night. I announced that Copy Riddles is now open again, and I invited criticism and trollish responses to the many promotional emails I would be sending.
What I got instead was a bunch of messages like the following, from reader and past Copy Riddles alum Nathan Eshman:
Love this course John!!! I literally use what I learned in it every day.
Is it still open for those who’ve done it in the past to join in again?
If so, can you put me on the receiving list please?
Sigh. This is not the thoughtless trolling or nasty criticism I was expecting. But you gotta work with what you got.
The background is this:
Nathan first signed up for Copy Riddles last year. He’s now taking advantage of the fact that if you join Copy Riddles once, you get lifetime membership. In other words, you can rejoin Copy Riddles for any future run for free.
This offer is open to anybody who has gone through Copy Riddles before. If that’s you, and you’d like to join for this run, just hit reply, let me know, and I will add you.
And if that’s not you, and you haven’t been through Copy Riddles yet, then I can tell you a valuable direct response lesson I first learned from the great Robert Collier, author of the Robert Collier Letter Book and that New Thought mishmash, the Secret of the Ages.
In analyzing a bunch of sales letters he had sent out, Collier found out that the most powerful appeal for making the sale is to say, “The price is going up.”
That’s also a reason to sign up for Copy Riddles now, rather than later.
Because each time I have run Copy Riddles, I’ve increased the price significantly.
It’s very possible I will do so again the next time I run this program.
But if you join now, then like Nathan, you don’t have to worry about any future higher price. You get into future runs for free, free, free.
Of course, I don’t want you to make up your mind about joining Copy Riddles based only on price.
Read the sales letter. See if this training makes sense for you. Decide if you will do what it takes to get value from it.
And if you conclude that the answer is yes, then do the simple math of comparing less with more, and use that to guide you. Here’s where to get started: