Last week, I advertised a writing job through this newsletter.
I got a few dozen applications coming in. As a result, I could confirm first-hand what I had figured out second-hand a long time ago, and that is the psychographics of prospective copywriting clients.
In case you’re curious, I’ll share these psychographics with you:
1. Prospective clients are busy
Copywriting clients have their own businesses to run and lots of other plates to spin. That’s why they are looking for a writer instead of writing themselves. It’s also how they have money to pay you.
2. Prospective clients do not enjoy the work of hiring a copywriter
Resumes/application emails are not fun to read. Neither is wit — not when it’s jammed like a head of lettuce into a job application. Neither are random samples of sales copy — not unless the client happens to be a member of the target audience for that copy, and even then.
3. Prospective clients will be swamped with applications
My list is not huge. I still got a few dozen applications following just one email. When I advertised on Upwork in the past, I got still more applications, towards 100, coming in for a single advertised writing job.
So what to do if you are a freelance copywriter looking for work?
The best way I found around the nasty psychographics above was to get into a position where I don’t have to apply for copywriting jobs, ever.
Yes, it can be done.
You can put yourself into a position where clients get referred to you or even seek you out — specifically because they are busy… and do not enjoy the work of hiring a copywriter… and do not want to be swamped with applications.
The trouble is, getting into such a position takes time or luck or ideally both.
So let me tell you about the second-best way.
This second-best way is designed to take into account the three psychographic elements above. By my estimate, it boosts your chances of winning a job about 20x-30x.
I’ve used this strategy while I was still applying to copywriting jobs, both when I was on Upwork and later off it, often winning out against 50+ other hungry copywriters.
I used this strategy to win 4- and 5-figure copywriting jobs, even when I was new in the industry and had little to nothing to say for myself… and also later, when I was more established, but I really wanted a specific job because it was such a great opportunity for whatever reason.
If that’s got you curious, then you can find this job application strategy described in detail in a short training I call Copywriting Portfolio Secrets. Earlier this year, I got a testimonial about this training from copywriter Kevin Wood:
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Yo!
Your copywriting portfolio secrets workshop works like magic, even on Upwork in 2023.
[censored – Kevin explains how he applied the ideas in Copywriting Portfolio Secrets, with the result being…]
Pitched 100/hr with no job history, no reviews, only one ongoing job since they use Upwork to pay freelancers.
Got the job the next day. Should be a solid 3-4k/mo for the foreseeable future.
Shit works!
If you’re selling that training separately, I’d be happy to write up a better testimonial you can use.
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I’ve sold Copywriting Portfolio Secrets previously for $97, but I’m giving it away for free now as a bonus to anyone who gets the Infostack copywriting bundle.
You can find out more about that bundle at the link below. But before you go there, here are three other free bonuses I will send you to complement the bundle and Bonus #1, Copywriting Portfolio Secrets:
Bonus #2. No-Stress Negotiation For Well-Paid Copywriters ($100 value)
This guide outlines my 7-part negotiating system, which I adapted from negotiation coach Jim Camp. This system kept me sane while I still regularly interviewed and worked with copywriting clients. Follow these seven principles, and you will end up making more money, working with better clients, and being able to stick to it for the long term.
I only offered this guide once before, as part of the $100 Copy Zone guide, which also featured….
Bonus #3. How To Get Set Up On Upwork
This free bonus is an excerpt from a short self-published book I wrote once, How to Become a $150/Hr Sales Copywriter on Upwork: A Personal Success Story that Almost Anyone Can Replicate. It tells you how to actually get set up on Upwork — the details of your profile page, your description, your title.
If you combine this bonus with the two bonuses above — Copywriting Portfolio Secrets and No-Stress Negotiation — you have a great shot of winning a job on Upwork by the end of this week, or even today.
And finally, my bonus stack also includes…
Bonus #4. Dan’s Timeless Wisdom (priceless, or $25k+)
Between August of 2019 and March 2020, I was in Dan Ferrari’s coaching group. As you might know, Dan started out as a star copywriter at The Motley Fool, and went on to become one of the most successful, most winning, big-money direct response copywriters working today.
Inside his coaching group, Dan dispensed copy critiques, marketing advice, and mystical koans to help his coaching students get to the next level.
At some point, I had the bright idea to start archiving the best and most valuable things that Dan was saying. I got 25 of them down, and they are all included in this document, which has until now only been shared with Dan and his coaching students.
(By the way, I never tallied up the exact and rather painful amount of money I paid Dan for the coaching. It was north of $25k. I do know I made it all back, and then some, in just the first two months after I stopped with the coaching, thanks to just one tip I got from Dan.)
So there you go. If you want the Ultimate Copywriter’s SUPER Stack for its $555.86 worth of value and inspiration, yours for just $49…
… or if you want my add-on bonuses for their $25,197/∞ value, yours free…
… then here’s what to do:
1. Buy the Ultimate Copywriter’s SUPER Bundle at https://bejakovic.com/infostack
2. You will then get an automated email from ThriveCart with a link to a special, members-only page on my site where you can access the four free bonuses above.
Important:
Infostack’s bundle offer is live now and will go on until next week, but I will only be promoting it until tomorrow, Friday, at 8:31pm CET.
That’s how long my offer with the bonuses above is good for. Your gotta buy this bundle before Friday at 8:31pm CET to get my bonuses. So if you know you want them, why not get them now?