Psychology Behind Advertising

To all my dog trainers, pottery instructors, and professional alpaca whisperers

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Yesterday I got a question from Liza Schermann, the original “Crazy Email Lady” and current head copywriter at surging startup Scandinavian Biolabs. Liza wanted to know:

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Why so tempting??

I promised myself never to click through to the sales page of Daily Email Habit. It’s too good an offer not to buy, but I knew I wouldn’t commit. Yesterday, I gave in and clicked against my better judgement.

Anyhow, now I’m wondering:

The example you provide on the sales page is very specific to online marketing. Are most of the prompts geared towards this crowd? Or is it a mix, and people can adjust as they see fit for their own purposes?

I happen to be in this crowd, so it makes perfect sense to me. But maybe there’s a dog trainer, a pottery instructor, or a professional alpaca whisperer on your list who’s scratching their head wondering what to do with a prompt about daily emails (or something similar).

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I got variants of this question all week. In a nutshell:

Daily emails, like the kind Daily Email Habit gets you to write (including the sample prompt on the sales page) will work in any business or industry. The only caveat is you must be willing to put yourself (or some sort of avatar you write behind) as the face of that business.

In fact, that’s the point of daily emails, unpleasant though it may sound.

You’re ultimately selling yourself as the product, rather than whatever your “product” officially is. In the words of Dan Kennedy, a direct marketer who has managed to sell himself for millions and millions of dollars:

“The higher up in income you go, the more you’re paid for who you are, rather than what you do.”

So now the question becomes, are daily emails, the way Daily Email Habit helps you to write, a fit for you?

Only you can decide that.

Maybe you don’t like the business of selling you, even for a premium, and maybe you want your products or services to stand for themselves, at competitive market rates.

That’s a fine decision. In this case, don’t go the daily email route, because the relationship and authority you build up will only interfere with people buying from you on the strength of your product or price alone.

On the other hand, if you want to charge higher prices… or surround yourself with a moat that’s not easily crossed by marauding neighbors… or have a ready source of income whenever your business or personal life needs it… then daily emails work great.

And Daily Email Habit will help you write them, in an effective and (relatively) painless way, whether you are a dog trainer, pottery instructor, or professional alpaca whisperer.

But that doesn’t change the cruel truth:

The price for Daily Email Habit is going up tonight at 12 midnight PST, from a modest $30/month to an obscene $50/month.

If you’re considering getting in before the price increases for ever and ever, and you want the full info on DEH:

https://bejakovic.com/deh/

Nobody’s perfect: I give 4 stars to this new reviewer of my book

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Jerry: Osgood, I’m gonna level with you. We can’t get married at all.

Osgood: Why not?

Jerry: Well, in the first place, I’m not a natural blonde.

Osgood: Doesn’t matter.

Jerry: I smoke! I smoke all the time!

Osgood: I don’t care.

Jerry: Well, I have a terrible past. For three years now, I’ve been living with a saxophone player.

Osgood: I forgive you.

Jerry: [tragically] I can never have children!

Osgood: We can adopt some.

Jerry: But you don’t understand, Osgood! Ohh… [Jerry pulls off his wig] I’m a man!

Osgood: [shrugs] Well, nobody’s perfect.

Those are the closing lines of the greatest comedy of all time, as ranked by American Film Institute, namely, Some Like It Hot.

These lines came to mind because last night I checked the Amazon page for my new 10 Commandments book.

I published the book back in May, and though reviews were slow to come at first, I have amassed 46 reviews so far. Well, 46 ratings, from 1 to 5 stars, most of which don’t actually have any kind of review text beyond the number of stars.

So far, while I’ve gotten a couple 4-star ratings and even a 3-star, all the actual thoughtful reviews with written words were accompanied by 5 star ratings as well.

Until last night.

I now have a new text-based review, only 4 stars, which says:

“Book is 5 stars really but nothings perfect… This book seriously is a must read as you will understand at a deeper level human nature…”

What to say?

I give this reviewer 4 stars. I would give him or her 5 stars for the nice things said about my book… but nobody’s perfect.

In any case, if you STILL haven’t yet read my “must-read” book that will help you “understand at a deeper level human nature” — and you know who you are, and I know you are reading — then here’s where to find the number one comedy… and pickup… and con game… and hypnosis… and sales etc. book, as rated by the BFI, the Bejako Fund of Infotainment:

https://bejakovic.com/new10commandments

Anti-proof #1A

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Yesterday, I wrote an email wondering about a strange social proof conundrum:

Why do endorsements and testimonials sometimes act as powerful proof elements… while at other times they act as a red flag that signals the offer itself is unproven and iffy?

I didn’t have an answer I was convinced by, beyond shrugging my shoulders and saying, “because readers can basically sniff out if you’re coming from a position of power or not.”

I got a number of replies to yesterday’s email, from readers who both disagree with me and agree with me. For example, reader John McDermott thinks it all comes down to gut feelings:

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It obviously depends on the audience to a certain extent, but I think people make buying decisions largely from ‘gut feelings.’ That is, whether the offer invokes their defenses on some ‘spidey senses’ level. Or not.

Just as a salesman shouldn’t actually wear blue suede shoes, an ad shouldn’t show any ‘tells’ that the audience will perceive.

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On the other hand, a reader named Devd thinks it’s about structuring your copy in the right way:

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I think towards the end of the book, Gene Schwartz talked about something related to this in Breakthrough Advertising.

Like being the mind reader, and amply supplying the copy with claim-proof and other stuff as required.

And not blabbering about just proof or claims alone for too long, and having the right thinking process to switch as needed based on the thought process of your prospect after reading each line you write.

That’d probably help avoid the copy feeling too needy, I guess.

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A mysterious French copywriter or marketer, who keeps buying my offers under different names but goes by “Bro in Arms” in his emails, thinks it might not have anything to do with social proof at all:

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Or maybe it’s just a great product.

And like Elon Musk says in his biography, great products sell themselves through word of mouth.

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On the other hand, marketer Sean McCool, whose Persuasion by the Pint podcast I appeared on last Friday, thinks it’s the framing of the endorsement that matters:

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I think the speaker in the letter matters. If a “publisher” is talking about the guru and then shares testimonials about the guru in the letter, that is much more powerful and accepted than if the guru is the voice in the letter.

Thats why so many Agora promos use a publisher.

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And Maliha Mannan, who writes dailyish emails and sells courses over at The Side Blogger, offers an insider’s perspective:

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I have a hard time believing in testimonials, but I know I’m an outlier.

In most cases, as a buyer, a testimonial only works on me, regardless of whether it’s a testimonial about the person making the offer or the offer itself, when I have already developed a positive view of the seller. In that case, a testimonial of the offer itself comes off stronger than that of the person (because I already like the person?)…

On the other hand, as a seller of offers, I usually work with what I have. Since I’m pretty bad at asking for testimonials, most of what I have are things people have said in the passing, and most of these tend to be comments about me.

For example, “I like how you teach,” is an email after someone has taken a course. But it’s not exactly about the course itself.

On a more curious note, I get the best testimonials from fellow info-entrepreneurs. Maybe because we understand what it means to have a really good testimonial, we tend to give out the best testimonials ourselves.

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So? Are we any closer to unraveling this mystery?

I personally still don’t have an answer that convinces me. But perhaps some of the above comments gave you a good idea, maybe even one you can run with in your own marketing.

In any case, it was important to share these reader perspectives. That’s because daily emails should feel as much as possible as a dinner party, rather than as a sermon or a university lecture.

Since I end all my emails by promoting something, let me now point you to my Daily Email Habit service, which helps you write daily emails that feel like a dinner party, while at the same time getting people at the party to pay the tab at the end of the night.

I’ve been fortunate enough to have a good number of “fellow info-entrepreneurs” as subscribers to Daily Email Habit. I’ve got testimonials on the sales page from some of them, saying things like:

#1. “Fourth day in DEH. Turned the Elvis bullet into an email. Got a sale to my £170 course. So I’d say the investment has paid for itself.”

#2. “Within 5 minutes of getting your first ‘prompt’ in my inbox, I was cranking out my first email. Zero resistance.”

#3. “10 minutes going from sheer panic about what to write to a finished email building my expertise and selling my stuff.”

#4. “Exactly what I needed to get me thinking about my list.”

#5. “My best Black Friday yet… your service contributed to this result.”

If you’d like to find out more about Daily Email Habit, and see if it might make sales for you too:

https://bejakovic.com/deh/

Anti-proof #1

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A couple days ago, I wrote an email about an unused form of proof, namely testimonials and endorsements for the person selling, rather than for the product being sold.

I first spotted that in the super successful infomercial for the George Foreman Grill. Half the testimonials in the infomercial are for the grill itself. But the rest are for George Foreman himself, like this:

“If George is behind anything, that will be the best thing for America. George would never advertise nothing that’s not good for America.”

After I wrote that email, I got message from copywriter GC Tsalamagkakis, who wrote:

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I’ve seen a lot of people doing it. And I’m sure it works.

But it would have to be executed in a natural way.

Looking at my own reaction (and I may very well be the only one), when I just see those 2 types of testimonials mixed together, it makes me think that the person is desperate to add more social proof and will use any remotely-related testimonials they can find.

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GC’s comment made me think. He’s definitely not the only one to feel like this.

I have myself seen sales pages where only a few lukewarm testimonials are for the offer itself (“quite an acceptable sandwich”)… while the rest of the sales page is padded with other testimonials either for other products by same person (“amazing French fries!”), or just endorsements for the person selling (“the greatest fast-food visionary of our generation”).

On sales pages like this, extra endorsements don’t help much and can even hurt.

I know I have personally felt that such extra endorsements act as a kind of anti-proof element, as a red herring that’s more likely to put questions into my head than lull me into buying.

I asked myself what makes the difference. Why do “seller endorsements” work in the George Foreman infomercial… and don’t work on many sales pages?

I don’t have a clear answer. My best guess is that in one place the extra testimonials are coming from a position of strength, and in the other they are coming from a position of weakness, and that’s something we humans are good at sniffing out.

Maybe you have a better answer. If you do, I hope you will hit reply and enlighten me.

And if you want one more example to help you make you delve inside this profound mystery, I can point you to an effective sales page that features seller endorsements along with product testimonials.

The sales page in question is one for my Most Valuable Email course, and I say it’s effective because I’ve sold many, many copies of this course via this sales page.

The endorsements on this sales page, for me as someone who writes daily emails, come from people like Joe Schriefer of Agora Financial, Bill Mueller of Story Sales Machine, and Daniel Throssell of the Australia Throssells.

On the other hand, there are also a dozen product testimonials, which I’ve picked from a larger batch of positive customer feedback.

I’ve chosen to feature those specific testimonials either because they are particularly enthusiastic (“amazing,” “incredible,” and “more importantly, writing an MVE is fun”) or because the copywriter or marketer benefited from applying the MVE trick in their own or their client’s emails. A sample:

“My inbox is flooded with applause”

“The highest-converting single-email campaign sent to the non-buyers of all time”

“… made me make 5 times more the investment in MVE”

If you wanna see how I integrate both kinds of testimonials into my MVE sales page, take a look below. Just be careful that you don’t get sucked into buying the course itself. Here’s the link:

https://bejakovic.com/mve/

Why I write such soft CTAs

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On last Thursday’s Copy Riddles Q&A call, Matt Cascarino, Chief Creative Office at marketing agency FARM, asked about the unusual calls-to-action in my emails.

“You don’t just not close hard,” Matt said. “You go the exact opposite way.”

It’s true. Most of the calls-to-action in my emails are “soft,” as in not dramatic, not black and white, without any of the “You are either in NOW or you will be left behind!” that is common in direct response circles.

That’s something I do consciously. I suppose it emerged because I’ve historically sold a lot of evergreen offers.

When there’s no baked-in urgency — and even when there is — I figured I’d treat my readers’ intelligence with due respect. That’s why I don’t make up stuff or use overly dramatic wording that simply cannot be backed up with anything resembling reality.

That said, I’m not above “manipulating” readers into acting now.

But rather than yelling at my readers or threatening them or lying, I’ve learned to use what I know about human psychology. A few words of inspiration can work. So can an appeal to our universal need for sovereignty and control.

Sometimes, such a “soft” CTA has driven in sales that wouldn’t have happened otherwise (I know because people have written in to tell me so).

Other times, the effect was cumulative — a few such emails built up and people ended up buying.

And in all cases, or at least I hope so, it kept my readers reading, without feeling that I lied to them, or pressured them, or treated them as if they were idiots.

Also on Thursday’s Copy Riddles Q&A call was Shawn Cartwright, who runs the online martial arts school TCCII.

Shawn asked if I have or ever will create some kind of product about such soft and psychological CTAs.

The idea sounds cool, but the fact is, even the most subtle and effective CTA matters less than a good headline, and the best headline matters less than a real deadline.

That’s part of the reason why I have been moving away from clever copywriting to sell my existing evergreen products… and why I have instead been promoting lots of new and solid offers, often not my own, which have legit inbuilt timed deadlines.

And on that note, let me remind you of a legit deadline. It’s for the the free live training, which is happening tomorrow, Monday, September 22, 2025, at 9pm CET/3pm EST/12 noon PST.

Mentalist-turned-marketer Kennedy will share email copywriting and marketing secrets that took him from selling $27k of his flagship info product… to selling $544k of the same, to the same audience.

If this interests you, it might make sense to sign up now. You know how Mondays are.

If you don’t sign up now, there’s a good chance this training will slip your mind in the crush of things tomorrow, and the next thing you know… you’ve missed the opportunity.

On the other hand, if you sign up now, you still have time tomorrow to decide whether you really want to attend.

If you find that persuasive, here’s the link:

https://bejakovic.com/kennedy

Why my landing page says very little about me

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A new reader, who signed up to my list yesterday, asks why he should listen to me:

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Hey John, why does your landing page say very little about yourself. What makes you different from other copywriters atleast tell me how much money you have generated for your clients.

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Fair question. Here’s a fair answer:

First off, if I ever identified as a copywriter, I don’t any more. it’s been three years since I last had a client hire me to write for them. I don’t expect that to change soon.

As for money, I made some for clients back when I had them. Not enough money to buy Greenland… just enough to brag a bit.

But that was long enough ago that putting it front and center on my site would make me feel a little like Al Bundy, reminiscing about his glory days as a high school quarterback.

In short, I don’t list past client results on my optin page — or the endorsements I’ve gotten for this newsletter, or the money I personaly make via these emails, or my religious or sexual affiliation — because I don’t wanna, and also because it would be misleading.

None of those things is really what this newsletter is about.

The only consistency in this newsletter, the only thing you can expect, is ideas I discover and find interesting, which I then curate and polish to make sure they are relevant and interesting to you as well.

Well, there is one added step I take sometimes, beyond just writing about interesting and relevant ideas.

I call this extra step the Most Valuable Email trick.

The Most Valuable Email trick does set me apart from most other people who write daily emails, including in the copywriting and marketing worlds.

I have some authority and standing now in that space. But the Most Valuable Email trick worked for me even when I was brand new, and nobody knew me, and I had even less to brag about than I have now.

If you wanna find out more about the Most Valuable Email trick, or even have me pull back the curtain and teach you how I do it, you can do so at the sales page below.

I wrote this sales page back in 2022.

It features as much authority flexing as you’re likely to find anywhere on my site.

If you wanna get a few external reasons why you might want to read my emails, you can find them there.

Or if you want to understand the internal reason that makes many of my emails more interesting than what you might read elsewhere, and how you can do the same, in less than an hour from now, then:

https://bejakovic.com/mve

Am I just trying to provoke unsubscribes?

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In reply to my email yesterday, marketer and long-time customer Fred Beyer writes:

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Step 1: Tell your audience there are Mavericks who are worth serving and Gooses who are not (I refrained from using the plural geese ’cause we’re referencing a nickname here after all).

Step 2: Ask your audience which one they are, so you can ignore them appropriately according to your own suggestion in the email.

From Simple Money Emails: “What people do remember is the emotional stimulation”, and here you’re letting a large part of your subscribers know they are less desirable than the rest.

Are you just trying to provoke unsubscribes here? 😂

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My primary goal yesterday was what I wrote in the email, to find out who on my list has their own email list that’s growing at a healthy clip.

At the same time, Fred raises a good point. It’s one I thought about yesterday as I wrote the email.

I decided that yes, I’m ok if a bunch of people I don’t have any plans on working with unsubscribe from my list.

It’s not about them being “undesirable” in some global, eugenic sense. It’s simply who I want to focus on working with, and who I don’t want to focus on.

Ironically, it didn’t end up happening. I’ve had just 2 unsubscribes so far from yesterday’s email.

This I think is a lesson in itself, and probably an interesting data point around the topic of natural authority.

But that’s a topic for another place, another time.

For today, if you are wondering about the reference that Fred makes, to Simple Money Emails, it’s my course on how to write simple, daily emails, like this one, which both bring in sales today, and keep readers — the ones you want — reading tomorrow as well.

For more info on that:

https://bejakovic.com/sme/

Still on the fence? Discover Daniel Throssell’s arguments for saying “YES” to Copy Riddles

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I’m wrapping up my “Unannounced Bonus” promo for Copy Riddles. Right now, I am partnered with Lawrence Bernstein on Copy Riddles and nobody else. In the past, though, I have had a few other affiliate partners.

One of these was Australia’s best copywriter Daniel Throssell, who had the following to say about Copy Riddles, and his experience promoting it to his list:

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There are few other courses I fully and wholeheartedly endorse as strongly as one of my own. Copy Riddles is one of them.

It’s the most brilliant course concept I’ve ever seen… literally a gamified series of sequential puzzles that teaches you copywriting.

I have literally never had so many people write to me after I start promoting something, offering unsolicited & gushing feedback on it!

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(Incidentally, that’s an illustration of round 11 of Copy Riddles, “A-list copywriter trick for amping up desire and belief at the same time.” The only difference is that I’ve taken the idea described in that lesson, and applied it not to a sales bullet but to a sales email. But emails are really just expanded bullets in my view.)

Maybe if you don’t take my word for how good and valuable Copy Riddles is, you will take Daniel’s word. Or maybe you’ll take the word of one of the two dozen or so sparkling and winking testimonials I’ve got up on the Copy Riddles sales page.

If you are still on the fence about Copy Riddles, it makes sense to take a moment or three right now, and decide whether you want to firmly come off the fence to the NO side.

If you do decide to say NO, that’s ok.

If, on the other hand, you decide to say YES to Copy Riddles before 12 midnight tonight, here’s what you are saying yes to:

#1. Copy Riddles, of course, which allows you to own A-list copywriting skills more quickly than you would ever believe

How?

By drilling into you mechanical do-or-die skill of writing sales bullets, and giving you feedback from A-list copywriters, who wrote their own sales bullets starting with the same source material as you did.

(This feedback process is why past customers have called Copy Riddles “the best course I’ve taken, bar none” and “worth every dollar/minute/page.”)

#2. A lifetime subscription to Lawrence Bernstein’s Ad Money Machine

… which sells for $997 on the rare occasions when Lawrence makes it available at all. $997 is what I paid Lawrence last year for it. (A-list copywriter Gary Bencivenga: “I would gladly have paid him ten times, even 100 times its price.”)

#3. The unique and never-to-be-repeated “Bullets With Bejako” live cohort

Many years ago, I used to run Copy Riddles as a live cohort to provide members with greater motivation, feedback, and results that an “asynchronous” content-only course frankly cannot match.

I stopped doing live cohorts for Copy Riddles because they are too much work.

I won’t ever do a live cohort in the future. But I’m doing as part of this “Unannounced Bonus” promo, so you can own those million-dollar copywriting skills in just the next few weeks, instead of never.

#4. 3-Month Copy Riddles Payment Plan

As part of this promo, until tonight only, you can break up payments for Copy Riddles over the course of three months.

Again, this “Unannounced Bonus” event ends tonight at 12 midnight PST.

If you’d like to say YES to this offer before it disappears:

https://bejakovic.com/cr/

Death by indecision

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All week long, I’ve been standing on the sidewalk outside my store on top of an old soap box, shouting and yelling to attract buyers to Copy Riddles with the “Unannounced Bonus” of a lifetime subscription to Lawrence Bernstein’s Ad Money Machine.

That offer comes to a close tonight at 12 midnight PST.

In case you have successfully dodged, ignored, or forgotten everything I have had to share about Ad Money Machine, I can tell it’s a members-only database of winning direct response ads, updated daily and put into historical context by Lawrence himself, a man who has decades of experience as a direct mail copywriter and operator.

You want an example? I’ll give you an example.

Just this past Thursday, July 17, Lawrence’s new entry inside Ad Money Machine was a magalog that ran around the turn of the century for Healthy Directions. The headline complex ran:

Death By Indecision

Today’s Greatest Threat To Your Life Isn’t Cancer… Toxic Drugs… Heart Disease.

It’s Having Too Much Information and No One to Trust

As Lawrence writes in his commentary, this is a “compelling lead that can be deployed in almost any industry.” So let me deploy:

Today’s greatest threat to your pocketbook isn’t AI… inflation… or hordes of competitors.

It’s having too much information and no one to trust.

Regarding trust — Lawrence has been in the game of copywriting and info publishing for a few decades. I’ve been at it for a little over a decade.

That kind of longevity typically encourages trust. But here’s the thing:

Both Lawrence’s Ad Money Machine and my Copy Riddles program are ultimately not about our own personal authority.

Rather, they are based on hard numbers and objective results:

Sales letters that mailed and ads that ran over and over and over… copywriters who were paid millions in royalties for their work and hired by the top publishers over and above others… and in the case of Copy Riddles, a process to get you practicing and writing sales copy, which is independent of my own advice and opinions.

If you have no one to trust, then Lawrence and me are reasonable choices. But if you’re already burdened by too much information from people you trust, then here’s my biased but accurate suggestion:

Drop all the other advice, based on likability and personal authority, and focus on these two resources that are fundamentally based on sales results and a new mechanism.

Only thing is, you can’t think about it too much longer. Beware of death by indecision, because the deadline is nearing.

Like I said, the current offer disappears tonight at 12 midnight PST, never be repeated. If you need a reminder, here’s what the “Unannounced Bonus” offer is made up of:

#1. Copy Riddles, of course, which allows you to own A-list copywriting skills more quickly than you would ever believe

How?

By drilling into you mechanical do-or-die skill of writing sales bullets, and giving you feedback from A-list copywriters, who wrote their own sales bullets starting with the same source material as you did.

(This feedback process is why past customers have called Copy Riddles “the best course I’ve taken, bar none” and “worth every dollar/minute/page.”)

#2. A lifetime subscription to Lawrence Bernstein’s Ad Money Machine

… which sells for $997 on the rare occasions when Lawrence makes it available at all. $997 is what I paid Lawrence last year for it. (A-list copywriter Gary Bencivenga: “I would gladly have paid him ten times, even 100 times its price.”)

#3. The unique and never-to-be-repeated “Bullets With Bejako” live cohort

Many years ago, I used to run Copy Riddles as a live cohort to provide members with greater motivation, feedback, and results that an “asynchronous” content-only course frankly cannot match.

I stopped doing live cohorts for Copy Riddles because they are too much work.

I won’t ever do a live cohort in the future. But I’m doing as part of this “Unannounced Bonus” promo, so you can own those million-dollar copywriting skills in just the next few weeks, instead of never.

#4. 3-Month Copy Riddles Payment Plan

As part of this promo, until tonight only, you can break up payments for Copy Riddles over the course of three months.

Again, this “Unannounced Bonus” event ends tonight at 12 midnight PST.

If you’d like to stop the indecision right now:

https://bejakovic.com/cr/

Exposed: Gary Bencivenga’s “100x its price” marketing investment

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I once heard Gary Bencivenga say—

But wait. First, let me do things properly, and first tell you who Gary is, in the odd case you don’t know, or remind you of the man’s accomplishments, in case you do.

Gary Bencivenga is widely regarded as the world’s greatest living copywriter.

That praise is based not on subjective impressions, but on hard numbers.

An executive at Rodale Press, a big direct response publisher, said that Gary never lost a split-run test when going up against other top copywriters.

An executive at Phillips publishing, another major direct response company, said that Gary had more winners than anybody else.

Gene Schwartz, a legendary copywriter and the author of the bible in the field, Breakthrough Advertising, summed it up by saying there are only four or five true masters of copywriting — and Gary is one of them.

With that intro, let me tell you what I heard Gary say once.

Gary said he advised a client, a publishing company, to purchase a small financial newsletter, lock stock and two smoking barrels, simply because of an enthusiastic testimonial the newsletter had gotten. (The author of that testimonial was a certain Warren Buffett.)

So great, says Gary, is the value of really convincing proof.

Going by that logic, I am hereby putting in my offer to buy Lawrence Bernstein’s Ad Money Machine — the entire site, all the content, and the domain. I am doing this based simply on the following testimonial, which comes from Gary Bencivenga himself:

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One of the secrets I teach copywriters and marketers who want to be more successful is to be sure they read a great direct response ad every day.

But where do you find an almost limitless supply of great ads to be inspired by?

The best source I have ever found is Lawrence’s site. I’ve been writing copy for more than 40 years now, and I still do my ‘ad-a-day’ thing, just to keep sharp.

I never fail to be inspired with new ideas when browsing through Lawrence’s collection of ads. I would gladly have paid him ten times, even 100 times its price. Investing in your own knowledge is always the greatest investment you can make, and this is one of the smartest ways to do it.

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I don’t know how much Gary paid to get Lawrence’s daily serving of a great response ad.

I do know I paid Lawrence $97 per month for it for a long time, and then I paid him $997, last year, in one lump sum, for a lifetime subscription.

You, however, can get the same lifetime subscription I paid $997 for, the same subscription that Gary says is “one of the smartest ways” to invest in yourself, and you can get it for free.

You can get it for free as part of the “Unannounced Bonus” promo I am doing for my Copy Riddles program this week, which runs until this Sunday at 12 midnight PST.

For more info on Copy Riddles, or to invest in yourself before this deal disappears:

https://bejakovic.com/cr/