Psychology Behind Advertising

Why fhe unsubscribe

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A couple days ago, I promoted a book by marketer Denny Hatch.

Not, as said in the email, because I read the book or planned to read it.

Instead, I recommended the book based on the strength of Denny’s reputation, as well as on the endorsement of one of my own readers, Jeffrey Thomas, who felt so strongly about this book that he worked with Denny to bring it back to life after many years of being out-of-print.

I honestly recommended Denny’s book as well as I could without reading it. I gave my (rather unique) reasons why I won’t be reading it, and I gave reasons why you should. From what I can tell by my Amazon Affiliates portal, I actually drove Denny some sales.

Good deed? Bad deed?

Well, turns out Denny Hatch was subscribed to my newsletter.

Turns out he read that email from a couple days ago.

Turns out he unsubscribed today. And not only did he unsubscribe, but he wrote in to tell me so:

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Why fhe unsubscribe:

February 17, 2026 by John Bejakovic

“Today I will recommend to you a book that I have not read and that I have no plans on reading.” [the first sentence of the email I sent to promote Denny’s book]

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I’m not foolish enough to let a good “reason for unsubscribing” go to waste, even if that reason comes from a respected elder in the field.

So let me draw what lesson I can from this. It’s the most basic and fundamental lesson of them all:

Make people feel okay. In other words, make them feel seen, acknowledged, and respected.

And vice versa. If you make people feel unokay — ignored, dismissed, or disrespected — then even if you are somehow, objectively, but-why-can’t-you-see-it doing right by them, it won’t matter none.

They won’t be happy, and they will even feel the need to get back at you, to get the last jibe in.

This is such a fundamental law of human nature that I put it as Commandment I in my “10 Commandments of Con Men, Pickup Artists, etc.” book.

I’ve read that book, and I recommend it to you based on my own reading. But ok, I also wrote that book, so maybe that doesn’t count for so much.

Instead, let me share a bit of recognition and acknowledgement I just got regarding that book.

It comes from a successful online educator in the finance space. He just signed up to my list a few days ago, after reading my book and opting in for the bonus chapter. He simply wrote:

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I’m reading your book now for the 2nd time. Amazing what you can pick up the 2nd time around!

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Honestly that’s the best praise I think a book can get. I’m feeling quite okay right now as a result.

If you’d like to read my 10 Commandments book as well, maybe once, maybe twice, and learn some fundamental lessons about human nature, and how you can use them on occasion to bend reality to your will, and feel okay as a result:

https://bejakovic.com/new10commandments

Free 3-step plan to get more testimonials, perform an X-ray of your market, have buyers recommit to what they just bought from you, and possibly even drive more sales

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Here’s a 3-step plan to get more testimonials, perform an X-ray of your market, have buyers recommit to what they just bought from you, and possibly even drive more sales:

STEP 1. Sell an offer.

STEP 2. Offer people a bonus if they buy the offer now.

STEP 3. When people buy, send them an email with the promised bonuses. At the top of that email, paste in the following mystical, secret, wizard-like spell:

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Thanks for taking me up on [the name of your offer].

I’m curious, what made you do it?

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Yes, that’s it.

Yes, I can see your jaw drop and your eyes roll back in your head from mock amazement.

All I can say is, don’t knock it till you try it.

I’ve been doing this all week long with people who took me up on my recommendation for the 1-Person Advertorial Agency.

As usual when I interact directly with people on my list, I’ve been blown away by how little I know, how pale my own imagination, and how rich and surprising it is to go out to my market and talk to them.

You want examples?

I’ve gotten a dozen responses so far, with varying answers to “What made you do it.” Three categories have been prevalent so far:

A. The opportunity of the beast

This being a biz-in-a-box offer, it’s inevitable that people would cite the opportunity of it. Ok, that’s not surprising. But still, it’s different and more insightful to hear it in people’s own words:

#1. “I still don’t plan on leaving my job which I like no matter how successful it is though I might stop working overtime and do this instead once it starts paying. In the meantime it’s not that much of a time commitment that I can’t do both.”

#2. “I like Travis [Sago]’s model of working other’s lists but this method looks equally profitable but might be more helpful in expanding my skills.”

B. A point of differentiation

I hadn’t thought of this one at all, and I didn’t talk about it in my emails. And yet, multiple people brought up the uniqueness of advertorials as opposed to other things copywriters can offer:

#1. “It’s also a point of differentiation since it seems that everyone who hasn’t firmly planted their flag in the email copywriting camp (i.e. most copywriters/marketers) has rebranded themselves as a creative strategist overnight (soon-to-be most copywriters/marketers).”

#2. “Clients who are willing to spend money on advertorials are more serious overall. Meta ads is the bright shiny object that everyone and their dog in law wants rn. But advertorials have been around way longer and sophisticated clients like them a lot.”

C. Because of me

1-Person Advertorial Agency is a great offer, I think its value is self-contained.

And yet, the fact that my readers know and trust me (and maybe even like me???) definitely helps sell the offer, and makes it more credible — even when I say I haven’t used this system myself:

#1. “Plus, as a previous buyer of yours, products you recommend carry more weight than other offers.”

#2. “The fact that you are promoting it. Especially your honesty in saying you have not been taken the course yourself.”

So there you go. Sell something. Then ask people why they bought, and you shall receive.

And now, an important announcement:

The opportunity to get 1-Person Advertorial Agency + the bonuses I am offering is ending tonight at 12 midnight PST.

Along with the core 1-Person Advertorial Agency offer (full details at the sales page below), I am offering the following bonuses:

#1 Horror Advertorial Swipe File, which you can feed to the AI beast so it produces better, or rather, more horrifying advertorials

#2. 26 Rules of Client Management for Copywriters, taken from my Copy Zone guide to the business side of copywriting

#3. Most Valuable Postcard #1: Nota Rapida, which digs into the topic of building long-term relationships with copywriting clients much more deeply

#4. Ghostbuster, Nick Bandy’s 5-stage sequence for reactivating (reanimating?) dead clients or prospective clients

If you wanna get that, you will have to act today. But why not act now, while it’s on your mind? Here’s where to go:

https://bejakovic.com/advertorial-agency

Drive X: Why people online are such brutes

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Following my email yesterday about a new 2-star review of my 10 Commandments book, a bit of a discussion developed inside my community, Daily Email House, around the topic of:

“How do you deal with trolls, critics, and know-it-alls in your audience?”

One House member replied that she “stopped caring and installed a ‘mean’ part of me that can trigger people.”

To which another House member replied with some interesting historical context:

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The Internet has been like this since the age of the dinosaurs (the 1990s) when all we had were chat room and Usenet lists to abuse each other.

Back when everything was anonymous I did the same thing: develop a “mean” persona to play online because that’s the only way to survive a forest of predators.

After online turned social [sic] and we gave up on privacy, the urge to be a jerk behind a screen never went away.

It’s convinced me that a good portion of the public suffers from some kind of mental or emotional disturbance.

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But if a good portion of the public has a mental or emotional disturbance… is it a disturbance any longer?

I’m not trying to be cute or contrary.

Rather, I think the House member above is on to a key insight about human nature.

It’s not that people are brutes by nature. But they do have a core human drive — let’s call it Drive X for the sake of mystery — which can turn them brutish.

Drive X is not the drive for sex, the way that Sigmund Freud taught.

It’s also not the drive for meaning in life, the way Victor Frankl taught.

Rather, Drive X is something entirely different, which permeates all our interactions with other human beings, online as well as offline.

When left unsatisfied, Drive X gives rise to brutish behavior.

But when Drive X is satisfied, people become open and relaxed and even compliant.

Which is why the world’s top influence professionals — from con men to copywriters to screenwriters — appeal to this Drive X and promise to satisfy it in their marks, prospects, and audiences, first and foremost, above all other considerations.

And that’s why, in my 10 Commandments book, I make Drive X the topic of the very first commandment, because it is PARAMOUNT.

If you have my 10 Commandments book already, you know what Drive X is, or you can look it up easily, at the end of Commandment I.

And if you don’t have my 10 Commandments book yet, you can find it below, and catch up to everyone who is clued in already:

https://bejakovic.com/new10commandments

The sneaky Christmas legend of THE ONE

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Today being December 25, let me tell you a story that happened on today’s date, supposedly.

The year was some time long ago, or thereabouts.

The place was London, though whether at St. Paul’s or not the French book doesn’t say.

Merlin had told the Archbishop of Canterbury to summon all the barons to London, for a sign would appear, showing who should become king and bring the realm out of lawless jeopardy.

And sure enow, during morning mass, right around the time that I’m writing this, specifically 11:02am, a great stone appeared in the churchyard, and an anvil atop that stone, with a sword, naked to the point, stuck inside the anvil. On the sword was an inscription in gold letters, which read:

“Whoso pulleth out this sword of this stone and anvil, is rightwise king born of all England.”

Maybe you know this story.

Lots of great knights tried to pull out the stone. They all failed.

Then on New Year’s day, a young boy named Arthur pulled out the sword, kind of by accident, and the sign was shown and the prophecy was fulfilled:

HERE WAS KING ARTHUR, NEW RULER OF THE REALM, KING OF ALL ENGLAND.

Good story, right? Right???

I don’t know whether this legend taps into something fundamental in the human psyche, or if it’s just that we’ve all been told it a million times over, in various forms.

One way or another, it’s snuck into our subconscious, where it does its damage. Because it’s not how reality works.

A few weeks ago, a member of my Daily Email House community, DTC copywriter and brand strategist Chavy Helfgott, posted a question in the group:

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I recently put a new page on my website called “Client Love”, which features screenshots of feedback I’ve gotten from clients.

And I noticed that there was a lot of really, really enthusiastic feedback there. Like multiple “wows”, “I’m amazed,” and “blown away.”

Here’s my problem: despite this great feedback, there’s this niggling little worm in my brain constantly whispering, “You’re not really good enough.”

This is problematic because it’s difficult to sell myself as THE answer to my ideal client’s problem… if I myself doubt that it is true.

I guess my question is – anyone have any ideas how to get past this hump? Why is feedback from my own clients not convincing me? How do I convince myself that my work is valuable, so I can more successfully convince others of this, so that they hire me?

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Lotsa House members chimed in with great suggestions and ideas.

The one I want to highlight today came from speechwriter and trainer Alexander Westenberg. Alexander wrote:

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I agree with pretty much everything already said, but here’s an additional two cents: You say it’s difficult to sell yourself as THE answer, but to me I don’t see why you have to?

The way I like to look at it for myself (and pretty much everything else in life) is that you don’t have to be THE answer, just AN answer.

So for me, I’m a speechwriter and trainer. I have my way of doing things, and I honestly believe in it and in the value I bring. But a) there are other speechwriters out there, and b) some people prefer AI.

I provide AN answer to the problem of how to be a powerful and persuasive speaker. I’m even happy saying I’m one of the better answers — but I’m also happy saying that people can answer that problem in other ways.

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Arthur legend notwithstanding, you don’t need to be THE ONE.

You can be ONE OF and still live a heroic life — a life where you take on great challenges that excite you, and get rewarded handsomely for your effort.

There are lots of ways you can be announce to the world you are ONE OF the better answers to whatever problem you are solving.

I think that having an online personal brand is one of the better ways to do that, though there certainly are other options.

I also think that, for having an online personal brand, an email newsletter is particularly attractive, and much easier to succeed with, though other platforms and formats can certainly work.

And if you do write an email newsletter, then I think a daily, personal-sounding email like what you are reading right now is a great way to go about it, though dailyish or weekly or occasional emails can work, and are certainly better than nothing.

And if you do choose to write daily emails, then one of the better ways to stick with it and be effective is to use daily prompts or topic categories for yourself, which keep your emails fresh and your mind focused, though of course using no structure and relying on inspiration each day is also an option.

You see where I’m going with this?

It’s an old story, one that I’ve told hundreds of times in these emails. But maybe you still don’t know how it ends? For that, take a look here, and see if you are willing to start on the journey that you are being invited upon:

https://bejakovic.com/deh

The best writer on the Internet?

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There musta been something in the water last week.

First, I exchanged a couple 1:1 emails with Derek Johanson of CopyHour, about a potential JV deal. At the end of of our exchange Derek wrote:

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I LOVE your emails.

Literally the only daily emailer I read anymore. I’ve un-subbed from everyone. I don’t know how you do it daily. haha

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Then I sent out one of my regular daily emails and I got a reply from Parker Worth.

In case you don’t know Parker, he is “just a guy with a neck tattoo,” as per his Twitter bio.

In reality, Parker is quite a bit more than that. He’s got an online audience of over 70,000 people spread across Twitter and LinkedIn and his email list, and in just two years, he’s built a 6-figure business on the back of it, teaching people how to write online.

Parker simply replied to my email and said:

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John,

I’m convinced you’re the best writer on the internet.

Happy holidays

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Then I was on a mastermind call with marketer Travis Sago, somebody I have learned more from over the past couple years than anyone else, and somebody I’ve promoted to this list multiple times.

At one point, Travis said to his mastermind folks:

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I’ll brag on Johnny B. [that’s me, by the way].

Johnny B., when he sends affiliate promos, he brings a buncha people in.

He’s a micro influencer. He’s a big fish in a small pond. That’s all I am too.

But you’ve got these very, very rabid people, and they’re very responsive, because they’re not Mr. Beast and they’re not Grant Cardone. They’re very responsive and a lot of their little ponds will drive so much fucking traffic it’ll blow your fucking mind.

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I’m telling you this because well, much like milk, endorsements and social proof are best used fresh.

Also, to show you that, as I’ve been claiming, I have the attention and trust of some influential marketers and business owners in my little corner of the Internet, many of whom read these emails every day.

Also, because tomorrow is the grand and dramatic start of my “I endorse YOU” auction.

This is in fact the last email I will send out before the auction starts.

I’ve been talking about this auction for what seems like an eternity. And yet I’m still getting questions about exactly where and how this auction will happen.

The details are the following:

1. The auction will kick off tomorrow at 6pm CET/12 noon EST/9am PST.

2. It will happen inside my Daily Email House community.

I will create a new post to lay out exactly what’s on offer to be auctioned off.

Bids will go as comments under the post. If you are a Daily Email House member, you will be able to bid, if you so choose, by posting your bid as a comment as well.

3. The auction will go on for as long as it has life.

I have had a few dozen people express interest in bidding in this auction. Let’s see who actually will bid, and for how long.

Since I am offering to transfer my own credibility to you (as for my credibility, see above), and since I am guaranteeing the winning bidder to make all his or her money back, I am hopeful of brisk business. But as I wrote yesterday, success is far from certain, and in fact, the road is treacherous.

4. I’ll have a free bonus for you if you make any kind of a bid, even if it’s just $2. The goal is to make this auction fun and lively for as many of my readers as possible.

5. Oh yeah, there will also be a pool party. Did I mention that? I recently moved to a new apartment. I now have a pool. On my terrace. The dimensions are ridiculous (enough to maybe fit a fridge inside, and not much else) and it’s more trouble than use to me. But I have a pool.

Would you like to join me for the pool party? If so, again, doors open tomorrow at 6pm my time. Here’s where to go:

https://bejakovic.com/house

If you won’t laugh too much if I fail, I’ll try it

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A couple years ago I read a biography of Harry Houdini. I wanted to learn about showmanship because I’m far from a natural showman. And who better to learn from than one of the greatest showmen of the 20th century?

One curious thing kept catching my eye throughout the book. The background:

The background:

Houdini built his career on accepting public, grand, and spectacular challenges.

He’d perform on stage and offer audience members the chance to tie him in the thickest of ropes from head to foot, twice over, however they pleased, to see if they could keep him from freeing himself.

He’d challenge secret service agents to cuff him with their most modern handcuffs, to see if these cuffs were the ones that could finally hold him.

He’d accept when police chiefs publicly announced they would lock him inside their most secure cells, because those cells were impossible to get out of.

Now here’s the curious thing that caught my eye:

Each time Houdini accepted such a public challenge, rather than boasting that this would be a cakewalk because of his supernatural skills, he would rather highlight the possibility that he would fail.

For example, one time, after Houdini had just escaped from handcuffs in a police station, the police chief joked he will lock Houdini in a cell to keep him from escaping. Houdini replied:

“Getting out of a cell isn’t in my contract and I don’t guarantee it, but if you won’t laugh too much if I fail, I’ll try it.”

I’ve been thinking about this as I prepare for my upcoming “I endorse YOU” auction.

As I wrote a few days ago, this auction is the riskiest offer I’ve ever made, for myself personally.

If nobody ends up bidding or the winning bid ends up too low, I will look incompetent, foolish, and very probably unskilled in this thing I claim to be good enough to teach, namely, making offers that people want to pay me good money for.

On the other hand, the more successful the auction becomes, the more obligation I am taking on, and the more risky it becomes that I will fail on the delivery side. After all, I am promising that the winning bidder will make back all of his or her investment, and that becomes progressively more difficult the higher the bid goes.

But I’ll try it nonetheless, for your entertainment.

If you won’t laugh too much if I fail, I’ll put my reputation and wellbeing on the line for you.

Here are the details of the spectacle:

Time: This Wednesday, Dec 10, at 6pm CET/12 noon EST/9am PST.

Place: My Skool community, Daily Email House

What to bring: Popcorn, binoculars, and possibly smelling salts in case the person next to you faints from the suspense

If you wanna get your seats to the most daring, most risky, possibly most lethal challenge of my career:

https://bejakovic.com/house

I promoted Dan Kennedy’s $0.99 audiobook but when the results rolled in!…

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This past Wednesday, I was moving my stuff from my old apartment, in the peripheral “Williamsburg of Barcelona,” to my new apartment, in the very heart of Barcelona.

It’s stressful to move, even though I have little stuff.

I found some movers on the Spanish version of Craigslist. They showed up unprepared, possibly drunk, and clearly determined to take as much advantage as they could of the fact they were being paid per hour, rather than per completed job.

It took 3 and 1/2 hours for them to move a few plants and a few trashbags’ worth of stuff 3 miles across town.

My day was eaten up with preparing for this move… with witnessing the move in all its glacial fury… and then with recovering from the move ie. hiding the trashbags of stuff in places around my new apartment where I cannot see them and don’t have to think about them for a while.

All that’s to say, on Wednesday I really had no time or brain power to write my daily email.

So I took post from my Daily Email House community, in which House member Anthony La Tour shared how it’s now possible to get get several super valuable, multi-thousand dollar Dan Kennedy seminars for the cost of an Audible audiobook, and I basically sent that out as my email.

Results:

$306 in Audible bounties so far, plus about a dozen readers writing in to say “thank you” for cluing them into this offer.

Conclusions:

#1 Audible can be a legit “in-between” offer to promote

The regular Amazon affiliate program pays peanuts, but the bounties when somebody signs up for Audible are generous — $10 for a $0.99 trial, whether the customer sticks or not.

When you add it all up, and add up some other bounties Amazon is giving to affiliates, you get the $306 I made with my email on Wednesday.

$306 is not “pay for a house” money.

But I wasn’t in the middle of promoting anything anyhow. $306 is a decent return for spending about 15 mins to “write” and schedule an email in the middle of moving apartments.

Of course, in order for this to be a repeatable thing, it would take other unique audiobook deals — either something not available in other formats, or only available for drastically more in other formats, like the Dan Kennedy thing.

#2. There’s great value in telling people something new

On Wednesday, I had no idea whether talking about this Audible deal would make me any money.

I knew it was still a good thing to share this deal in my email.

Because much more than the direct money from the sales you might make, there’s value in telling people something new.

Genuine news hooks readers on opening your emails in the future as well, and at least checking out you future offers also. After all, they might miss out! And few new things are as interesting as a legit new deal on something people already want.

#3. “How can they afford this???”

Audible pays out $10 bounties for somebody signing up for a $0.99 trial.

That connected in my mind to Internet Marketer Igor Kheifets’s pretty irresistible offer to affiliates:

Igor is currently paying out a $30 commission for each affiliate sale of his $3.99 book.

How can Amazon (and Igor) afford to do this?

They can afford to do it because:

1. They know their numbers ie. what a new customer in this funnel is worth to them, and

2. They have high-enough numbers, because they make new customers all kinds of additional offers in the form of order bumps, upsells, downsells, and cross-sells.

And that’s just in that one funnel.

After the customer buys, Amazon and (Igor) own the customer relationship. They can then simply make new backend offers from now till doomsday. As Igor wrote to me as I was promoting his book, “I only need one backend sale to cover everything.”

I’ve long been guilty of not having either of the 2 items above.

#1 (not knowing what a new customer in a funnel is worth to me) is fairly easy and quick to fix.

#2 (not having two dozen other offers to make in one funnel) is less so.

But I’m working on both of them. And I’m sharing what I’m learning, and I’m trying to take some people along for the ride. If you wanna go for that ride as well:

https://bejakovic.com/house

Announcing: Black Friday Bundle Collector’s Edition

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(takes a deep breath)

Today is the last day of the 2025 Black Friday Bundle…

Offers from 11 people, myself included, around copywriting and email marketing, are all being bundled together at a steep discount…

You can find out the full details of what all is included on the page below…

But I can tell you that my part of the bundle alone, a year’s subscription to my Daily Email Habit service, currently sells for more ($494) than the cost of this entire bundle ($299).

(exhales)

HO HUM.

I just dutifully told you all the dry and respectable facts about the ongoing and soon-ending Black Friday Bundle offer.

But frankly, those details are JUST NOT VERY FUN.

What is fun?

Lotsa stuff.

For example, one thing that’s fun is starting a new collection… adding a new item to that collection… and then finally, after much struggle and travail and effort and cost, completing the collection with the last missing piece.

And that’s why I am now announcing:

“THE BLACK FRIDAY BUNDLE COLLECTOR’S EDITION”

The Black Friday Bundle Collector’s Edition is a virtual display case, containing 15 slots for you to lovingly jam the correct item inside.

You fill slots #1-#11 of the Black Friday Bundle Collector’s Edition with items from the Black Friday Bundle, which I told you about above, and which you can get at the link below.

As for the remaining four slots, they are this:

#12. “$25 Classified Ads”

A behind-closed doors opportunity to get in front of about 20,000 relevant prospects… advertise and test out your offers… get clients and partners… and grow your list… for what works out to $25 a pop.

#13. “Truly Irresistible Coaching Offer”

How to get coaching clients to pay you in the next four days, even if you have little experience. This course costs $997. The most expensive collector’s item of the lot. Still, if you consider that this Truly Irresistible Coaching Offer you make itself sells for $997, and is truly irresistible, then even one client means this Black Friday Collector’s Edition item will pay for itself.

#14. “How to acquire entire newsletters, communities, and online service businesses with no money out of pocket”

Thousands of people previously paid $2,995 for this information, but you can get this Colelctor’s Edition item for just $497.

#15. “Huge $$$$ Communities”

How to create and monetize online communities that generate hundreds of thousands of dollars, often from only a few hundred members. People have paid $5k for this information in the past, but you can catch this Collector’s Item today, if you know where to look, for only $97.

As I wrote and tried to make abundantly clear yesterday, I am not giving away any of these these final four Black Friday Bundle Collector’s Edition items.

But if you get items #1-#11 using my link below, I will tell you where items #12-#15 are hiding, so you can go out into the world and catch ’em all, and then stuff them inside your Black Friday Bundle Collector’s Edition display case, to show off when guests visit your house or simply to look at with satisfaction on a nice Sunday afternoon.

This will be the last email I send about this collector’s opportunity, which closes at 12 midnight EST tonight.

If you wanna kick start your Black Friday Bundle collection, and then have me tell you how and where you can get the remaining items so you can complete the whole set:

https://bejakovic.com/greatdeals

Black Friday deals against humanity

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Earlier this week, I came across the following Black Friday trivia:

Cards Against Humanity, a deck of cards used for a popular party game, has a history of making funky Black Friday offers.

One year, they promoted a “Bullshit Box” as a way of distancing themselves from Black Friday craziness.

The box was advertised as containing “literal feces, from an actual bull.”

30k people bought it. It turned out to really be a piece of cow dung, in a little black box, shrink wrapped and mailed to your house.

Another year, rather than offering a discount for Black Friday, Cards Against Humanity hiked up the price of their card deck by $5.

This ended up getting a lot of press and went viral on social media.

Cards Against Humanity ended up as the #1 card game on Amazon that Black Friday, and the company made bank as a result.

These campaigns bounced around my head and influenced how I decided to promote the Black Friday Bundle I am participating in this year.

I figured everyone else participating in this bundle would try to outdo themselves with free giveaways if you buy via their affiliate link.

I decided to try something different, Cards of Humanity-style.

Rather than giving a bunch of additional stuff for free in the form of bonuses, I decided to JUST TELL YOU WHERE YOU CAN BUY FOUR MORE REALLY GREAT DEALS THAT YOU MIGHT NEVER FIND OTHERWISE.

Haha fun and games, right?

Maybe not. Because yesterday, I got this question from a reader:

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I was actually wondering if one gets all of the bonuses as part of purchasing through your link, or if you get the bonus based on the day you purchase it, or you pick one.

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This question got me a bit panicked.

I suddenly realized that, much how I skim other people’s emails, other people skim mine.

Many of my readers are likely to scroll down to the bottom of my email, simply see the stuff I’m listing, and assume that these are actual giveaways, rather than JUST POINTERS TO WHERE YOU CAN BUY THESE DEALS.

Next thing, I imagined myself in Internet marketer jail, wearing one of those striped prison pajamas, a placard around my neck that says, “Made promises he had no intention to keep.”

I would plead to the judge that I did explain everything in my emails, plainly and thoroughly. But the judge would slam down his gavel and say, “Ignorance of the law is no excuse for breaking the law.”

And the law is this:

People skim your copy and split their attention across five things. That means you gotta repeat yourself, and make your message black and white, and simple as salt, and then repeat yourself some more.

So to reiterate my Black Friday deal against humanity:

If you buy via my affiliate link, I AM NOT GIVING AWAY ANY FREE BONUSES.

The Black Friday bundle already has a ton of stuff inside, most of which people are unlikely to consume.

So why are people still buying the Black Friday bundle?

Well, I figure that the real benefit is actually purchasing, and getting the thrill of a good deal on valuable and exciting products.

That’s why, if you do buy via my affiliate link below, I WILL TELL YOU WHERE TO BUY THE FOLLOWING FOUR OFFERS, BUT I WILL NOT IN ANY WAY GIVE YOU THESE OFFERS FOR FREE (the whole point is that you gotta pay for them):

1. “$25 Classified Ads”

A behind-closed doors opportunity to get in front of about 20,000 relevant prospects… advertise and test out your offers… get clients and partners… and grow your list… for what works out to $25 a pop.

2. “Truly Irresistible Coaching Offer”

How to get coaching clients to pay you in the next four days, even if you have little experience. This course costs $997. That might not sound like any kind of a bargain, but if you consider that this Truly Irresistible Coaching Offer you make itself sells for $997, and is truly irresistible, then even one client, and this course will pay for itself.

3. “How to acquire newsletters, communities, and online service businesses with no money out of pocket”

Thousands of people previously paid $2,995 for this information, but you can get it now for just $497.

4. [Still to be revealed tomorrow]

Which of these sweet deals do you get if you buy the Black Friday Bundle via my affiliate link below?

NONE OF THEM.

My deal is simply I will tell you WHERE AND HOW YOU CAN BUY ALL OF THEM, OR ANY OF THEM, OR NONE OF THEM, AS YOU CHOOSE.

Clear? I hope so. I am planning to enter this email as “Defense Exhibit 1A” in case I’m ever put on trial for this promo.

Meanwhile, if you wanna take me up on my NON GIVEAWAY OFFER, here’s my affiliate link:

https://bejakovic.com/greatdeals

Announcing: Opportunity to buy more stuff and get more great deals

by

Today kicks off the Black Friday Bundle, which is neither black nor does it seem to have anything to do with Friday (today being Thursday).

The Black Friday bundle includes offers from a dozen people in the copywriting and email marketing niches, myself included.

The dozen or so people who are participating in this bundle are all promoting it to their lists.

How can you stand out among a dozen people standing on stage, all straining to appear the tallest, in front of pretty much the same audience?

I don’t know. But I did ask myself what the underlying psychology is when it comes to bundles in particular, and to Black Friday in general. I came up with following:

1. People buy stuff because they find buying enjoyable

2. They want to feel like they’re getting a deal

Does that sound right? Is that what you want? If so, I’ll give it to you.

I figure that everybody else participating in this Black Friday Bundle will pile on more stuff in the form of free bonuses.

Unfortunately, free bonuses have the downside of being free.

And who wants free, when you can have the pleasure of 1) actually buying something, for real money and 2) still feeling like you’re getting a great deal?

So instead of piling on free stuff, I will tell you where to get more great deals, for real money.

To start, if you buy the Black Friday Bundle via my link below, I will tell you where you can buy something I’m calling “$25 Classified Ads.”

These “$25 Classified Ads” are something I’ve already teased inside my Daily Email House community. But so far, I haven’t shared this secret with a single person (you could be the first).

If you’re a marketer or an agency owner or a copywriter, then “$25 Classified Ads” is a behind-closed doors opportunity to get in front of about 20,000 relevant prospects… advertise and test out your offers… get clients and partners… and grow your list… for what works out to $25 a pop.

(You have to buy a package of 4, for $97, though there’s a way to get an even better deal if you’re willing to buy a bigger package.)

I have used these $25 Classified Ads myself with good results so far, which might possibly turn into great results soon.

I will tell you what these $25 Classified Ads are, and how you can buy these ads yourself — IF you buy the Black Friday Bundle through my link below and forward me your receipt.

Oh, and tomorrow, and Saturday, and Sunday, I will have three more great, buyable deals to share with you.

All of these are deals are ones I have personally invested in (well, except one, which I was gifted).

I can recommend all of them fully.

Of course, if you buy today, I will also tell you the other deals as I tease them out to the rest of my list.

In any case, if you wanna buy the Black Friday Bundle and get a great deal, and then have the opportunity to buy more stuff and get even more great deals:

https://bejakovic.com/greatdeals