A few moments before I stood up to write this email, I shut down the cart and disabled the sales page for the Age of Insight live training.
It’s the first time I’m offering a training on the topic of insight, which has been squatting like a demon in my head for the past several years. Now it’s time for people who signed up for Age of Insight to see how I deliver on my promises of:
1. Influencing people without resistance
2. Triggering hope and enthusiasm, which translate into sales
3. Having your ideas and your name spread far and wide by excited audience members and grateful customers
Like I said, I’ve been thinking about insight for years. I’ve been preparing for this presentation for the past month. I’ve been promoting it actively every day for the past two weeks.
And now that the training is live, I will have several all-evening calls to deliver, plus a couple bonus trainings to think up and give, plus a year-long book club to run.
I managed to get the exact number of people to sign up for Age of Insight that I was hoping for. Which is nice.
But as I tried to show you above, it’s taken me quite a bit of work to get here, and it will take quite a bit more work to pay it off.
If I had to describe the flavor of successfully promoting and now delivering Age of Insight, I would have to say it’s a complex and umami-heavy broth.
Compare that to the three sweetest sales I made over the past thirty days.
All were for my Most Valuable Email program.
Three sales might not sound like a lot. And $300, which is what I made in total from these three sales, won’t buy me a fur coat just yet.
On the other hand, all three of these sales came without absolutely any effort on my part, either in promoting or in delivering this program. I haven’t promoted it for over 6 weeks, and the delivery is all automated.
Plus, there’s a bit of sugar on top:
When people go through MVE, they become very likely to buy more trainings from me. So maybe one of these three $100 purchases will turn into a few hundred dollars more down the line.
If that happens, and if you then ask me to describe it as a flavor, I’ll probably have to say it tastes like a raspberry cheesecake.
Anyways, I won’t try to get you to visit my Age of Insight sales page here. All I want to do is to offer you a chance to sign up for my daily emails, where you can see my Most Valuable Email trick in practice, once a week or so. If you are curious, click here to sign up for my daily emails.