Meta Ads

Would you bid $1 for a magical “super subscriber” vending machine?

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Can you do me a favor?

Can you tell me if this sounds sexy to you?

Put in a fresh $100 bill into a vending machine… out come a couple new “super subscribers” to your email list… and, because this is a MAGICAL vending machine, you also get your $100 bill back?

Then, with your freshly returned $100 bill, you repeat the process, and get another couple “super subscribers,” and get your $100 bill back, over and over… continuing to build your email list… continuing to make back the money you’ve put in… GUARANTEED?

But wait, there’s more:

What if these are not just plain old subscribers to your email list… but, like I said, “super subscribers,” people who are on average 3.3x more likely to buy your offers as an ordinary subscriber would?

If you like the sound of that, here’s what’s going on:

I have partnered with Nick Bandy.

Nick has been running a “lazy” cold traffic funnel for the past year and a half.

This lazy funnel has been building up his email list with buyers.

It has been building up his list with minimal ongoing work, while paying him back all the money he puts into ads. It even makes him a small profit every month.

Not only that, but because the subscribers who come in via this funnel are already buyers, they are on average 3.3X MORE LIKELY TO BUY subsequent offers than “freebie” subscribers who never bought anything previously.

Nick’s quote about this cold traffic funnel:

“Without running this simple, low-stress ad funnel, I would have no list. I’d have no business. In all likelihood, I’d be working a 9-to-5 right now.”

Nick and I are offering to create such a cold traffic funnel for you, which gets buyers onto your list every day, and which is guaranteed to convert at breakeven or better at a $69/day ad spend ($69, because it’s Nick Bandy), so you get ALL THE MONEY BACK you put into ads, via just this funnel alone.

What we would be giving you as part of this offer:

***** Magical ad copy and images *****

Nick has been running and managing cold traffic funnels for himself and clients FOR YEARS. He will create ads for you using his deep and penetrating insights into what the hungry crowds milling around on social media are responding to right now.

***** Magical copy for the sales page and upsell pages *****

I’ve gotten paid $100,000+ by a single client to write sales copy for them. I will write the sales copy for your funnel and make sure you look good and people want to buy from you.

***** Quite magical tech setup for the sales page, order page, and upsell pages *****

We set up the tech for the entire cold traffic funnel ourselves. It won’t interfere in any way with your existing cart or require you to do anything.

***** Non-magical Facebook ad manager setup *****

Tedious one-time work. If you’ve already done it for your own previous cold traffic experiments, great. If not, we’ll do it for you.

***** Magical offer stack to go in your ad funnel *****

(Everything, including front end offer, order bumps, upsells.)

I’ve been creating offers for years and consulting others on how to create theirs. Nick on the other hand knows what offers work well on cold traffic.

If you have suitable offers already, we will use those.

If you don’t, we will create suitable new offers for you, in line with the business you want to have.

(If you’re in a field similar to Nick and me, we are even willing to license our courses to you to put into your cold traffic funnel so you can sell them and KEEP ALL THE PROFITS.)

***** Our free “unannounced bonus” to put into your delivery area *****

Basically, this will be a free lead magnet that Nick and I will create.

This unannounced bonus will be GOOD FOR YOUR CUSTOMERS — we will make sure it is something your customers want.

It will also be GOOD FOR YOU, because your customers will feel like they got a small diamond’s worth of extra value for free, and will be more likely to love your offer, less likely to ask for refunds, and more likely to buy stuff you offer in the future. Plus it will make Nick and me invested in your continued success.

***** 100% BREAKEVEN GUARANTEE *****

Nick and I will hand over your cold traffic funnel only after we have spent OUR OWN MONEY to test and tweak it until it makes at least 20 sales on cold traffic and BREAKS EVEN.

We are even considering paying for your first $420 worth of ads ($420 because, again, Nick Bandy).

Once we hand over this funnel to you, you get total control of the funnel, the ad account, the offers, everything. You do not owe us a cent after we hand it over, regardless of how much money this funnel ends up making you down the line.

Like I said, we are offering a magical vending machine here.

With this magical vending machine, it would not cost you a cent to grow your list, month after month, and you might even make a small monthly profit.

How much would a reliable, stable, and mostly hands-off way to grow your email list, with buyers, for years to come, be worth to you?

Enough to bid $1?

>>> Yes!! Good Golly this sounds sexy, and I’ve got $1 to bid, maybe more!

>>> No!! You had me until the $69 and $420 references, now I’m out

Hit reply and tell me if you’re in Camp YES or Camp NO (a simple YES or NO will do).

Your vote will determine whether this happens or not. Thanks in advance.

My results on cold traffic vs. email

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This morning I woke up and checked my email to find a new sale notification. Daily Emails 101, $5. “Damn it,” I said.

For the past week, I’ve been running my “Daily Emails 101” offer to cold Meta traffic. Results as of this morning, when I shut the campaign down:

Outbound clicks: 195

Sales: 6

Conversion rate: 3.07%

I was doing this because I wanted to test if this offer had legs on cold traffic. It apparently does — only barely.

I was told that 3% to an ugly, unoptimized page, selling a $5 offer, is the minimum you should get if have any hope of eventually having the optimized funnel break even on cold traffic.

With today’s sale, I managed to squeeze in right at the buzzer. (I was going to run the campaign until 200 clicks and then stop.)

Compare that to the results I had when I made the exact same offer to my list about a month ago:

Outbound clicks: ~470

Sales: 155

Conversion rates: ~33%

The same dude whose “offer validation” process I’m following said that if you’re testing an offer to warm traffic like your email list, you should get at least a 20% conversion rate.

I got over 30%, which I think is a reflection of the quality of my list and the relationship I have with that list, thanks to emailing daily.

My point today is not about how wizardly I am at email marketing. My point is how email marketing, even when done at an average level, completely transforms the math of selling.

Same offer. Same copy. Only difference is cold audience vs. an audience that’s gotten a bunch of emails from you… and the result is 3% vs 20% conversion rate in the average case, or more if you’re willing.

This morning, when the 6th sale came in via cold traffic and I realized that my offer still has legs, I said “damn it” because it means I will now have to do all the work of building out the cold traffic funnel for real:

Better copy… order form bumps… upsells… more ads… constantly monitoring results… watching money drain out of my account and then maybe get replenished, maybe not… family drama… increased blood pressure… rising oil prices… basically pandemonium.

All that sounded exciting before I got started. Of course, now that I’m in it, it just seems like a ton of drudge work.

I’ll still do it, primarily because of ego. Because after being in direct marketing for 10+ years, it bothers me that I’ve never really “mastered traffic,” whatever that might mean.

But logically — logically — things are just so much easier and better on the back end.

It’s 10x easier to a sell a $5 offer to your email list than it is to cold traffic.

It’s perfectly legitimate to sell a $5k offer to your list with just a few emails (I’ve done it multiple times this year), while it’s impossible to do on cold traffic, at least directly (yes, you can do it as an upsell, but even that’s likely to require sales calls).

And the back end is just more fun — not everything needs to be a “template,” “swipe,” or “AI prompt,” the way it does on cold traffic.

It all starts by emailing your list regularly. Actually, not regularly. Daily. I don’t want to shortchange you.

You can get average results by emailing regularly, but you get top-tier results simply by showing up every day.

It’s not hard to do. In fact it’s even fun and after a while, liberating. You can get started today if you like, and if you want my help, there’s my Daily Email Habit service, which gets you writing daily emails, daily. For more info on that:

https://bejakovic.com/deh

Dude X’s tactical tip for cold traffic funnels

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Today, I got a tip for ya that applies to cold traffic and warm traffic alike.

I’m in the community of this dude, let’s call him Dude X, who is an expert of running low-ticket ad funnels.

Today Dude X wrote about a student of his who was running an low-ticket course to cold traffic… and it wasn’t selling good.

What’s worse, the sales the student made didn’t ascend in any way (in other words, the buyers who bought the low-ticket course didn’t buy anything more).

And this in spite of the fact that the student’s course was a really solid course, with tons of info, templates, tutorials, etc. It was something she could legitimately sell for $500… but she was selling it for $20, and struggling.

Why??? Here’s what Dude X wrote:

===

Everyone already has tons of information. They don’t need more.

What they need is a quick win. Something they can do. Something they can finish. Something that gets them a result.

So going back to this student.

When we changed her offer from a strategic offer to a tactical offer, everything shifted.

A strategic offer tries to teach everything. The whole picture. The full system. All the pieces.

A tactical offer helps people do one thing fast and get a result.

===

So that’s my tip for you. Sell an opportunity to get a quick and easy result. And since this is a newsletter all about implementation, I asked myself, how do I put this to use?

A few days ago, I floated the idea for a new offer I called Daily Emails 101.

Basically, my idea was to sell this as a low-ticket offer to cold traffic.

And even though I never properly defined what this offer would be… I suspected already that it’s too vague, that it promises too much and is likely to deliver too little in terms of actual results, and to do so to the wrong kinds of people.

After reading the thing above from Dude X, I thought to myself, what’s a small specific step that would get a quick win for the kinds of people I want on my email list?

Immediately an idea popped into my mind:

A 36-hour email promo that pulls in between $2-$6 per newsletter subscriber, and…

…requires little or more likely NO additional delivery (no coaching calls, no cohort groups, no WhatsApp access, no new products to create or obligations to fulfill), and…

… sells an old-hat product that you’re not selling much of any more…

… and that’s fun for your list and fun for you.

The fact is, I already have a system to do exactly this.

I’ve proven it myself on a few occasions.

But I would like to get some more case studies for it, and quickly.

So I’ve got an offer for you:

Are you interested in running a 36-hour promo to your list, pulling in between $2-$6 for each person on your list, selling stuff you already have, and having fun in the process?

And would you like to get my help? For free?

If you would, hit reply, and let’s talk.