Promotions

3 conclusions from my 1-day, 3-sale promo yesterday

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Yesterday, I promoted Travis Sago’s course 24 Hour FUN Auction, which is the course I followed to run a $31k auction in my own community Daily Email House.

My email yesterday succeeded in making… 3 sales of Travis’s $49 course.

As I always do, even following a 1-day, 3-sale blockbuster like this, this morning I sat down and wrote up my conclusions from this promo.

I’d like to share three of them with you:

#1. Run live tests

On the one hand, a number of people on my list wrote me to express interest in exactly the information in Travis’s course.

On the other hand, I had floated the idea of selling Travis’s course before in my community, and the results were feeble.

How would my entire list react if I ran a promo selling Travis’s course?

There’s only one way to tell, and that’s to put the offer in front of them.

I had all kinds of plans in case Travis’s course sold well:

– A community for running penny auctions

– Extra bonuses on top of the one I offered yesterday

– Valuable and intriguing additional offers to make to people who bought Travis’s $49 training

… but none of that matters much if the core offer, and the way it’s packaged up, is not something people want.

People’s stated interests, or even stated lack of interest, doesn’t matter much until the test is “live,” meaning people either put money down on the table or they refuse to do so.

I have learned this lesson in the past, and I applied it yesterday.

I didn’t spend any time developing other bonuses, or creating a new community, or writing up an upsell page with additional offers.

I treated yesterday’s email as a live test. The email was straightforward. There was no deadline. It was really just the core offer and a bonus I already had lying around, plus my best arguments why you should buy.

If that sold well, it would make sense to invest time in doing all the other stuff I had planned and to run a full promo. Otherwise, even bonuses and upsells wouldn’t have made this promo worthwhile.

#2. Make sure you get credited for affiliate sales

I made 3 sales yesterday. I got credited for 1 of them.

Travis’s 24 Hour FUN Auction is delivered within Travis’s Skool group. Two of the folks who bought yesterday were already members of that group. And even though they bought through my affiliate link, Skool doesn’t credit me for the purchase. Lesson learned.

#3. Don’t be satisfied with a mystery, or with your own best guesses

Yesterday, I watched from the front row as Maliha Mannan of The Side Bloger ran a 2-hour auction in her community of 60 people.

Results:

– The group grew from 60 people to 97 in a matter of hours

– Even though the group wasn’t massively engaged before, the auction post had 249 comments, and people at the end were commenting things like “that was so much fun”

– Maliha made $1,029 from the winning bidder, and will make untold millions and possibly billions more, from post-auction offers she can make to other people who expressed interest

All that’s to say… auctions work, and do all the stuff I promised in my email yesterday, stuff like:

– They make sales

– They identify high-intent leads

– They act as a price discovery mechanism (and the discovery is often shockingly high)

– They create engagement in communities

– They help communities grow

– People find them fun

– etc.

And yet, my promo yesterday of a $49 offer that shows you how to do this drew 3 sales.

Why?

I could shrug my shoulders, and chalk it up to the “mysteries of the mind.”

I could also make guesses about why people didn’t buy.

But better than either of those is to simply do some investigative journalism, and go out into the world and collect data.

So lemme ask you:

If you clicked through yesterday, but you didn’t buy Travis’s course, what was it that made you say no?

Or if you read though my email yesterday but decided to not even click through, what was the deciding factor?

Hit reply and let me know.

In turn I will reply to you with a bit of a thank-you gift.

I’ll tell you the #1 lesson I got from a quick and dirty marketing book I just finished reading. In a nutshell, I’ll tell you how one smart marketer solves the “top of funnel” problem for himself in a different way from most:

– How he converts bunches of hesitant, skeptical, or unaware prospects in 20 minutes or less (and no, sales copy ain’t got nothing to do with it)

– How he gets these prospects-turned-first-time-buyers to upsell themselves (all very natural, no pushing or persuading) so they turn into high-value, long-term customers

– How he gets them to eagerly refer him to others, so his marketing message spreads without him creating tons of content or spending a cent on ads

Are you curious? Then think about your own reaction to my email yesterday and the offer I made, and tell me what about it made you react the way you did. In turn, I’ll share with you the above marketing mystery.

3 lessons from my just concluded promo

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After promos, I have this habit to sit down and write up a list of conclusions.

After promos that go well, I have this habit to publicly share some of those conclusion in an email.

I just concluded my promo for for the 1-Person Advertorial Agency.

It went well.

I promoted from last Monday until last night. I sent 7 emails. I made a nice pile of money, enough to buy an F1 Savannah cat.

Here are three things I concluded/learned/want to remember from the current promo:

#1. Keep mailing as long as you’re making sales

I was 93% sure this promo would be a 98% flop for me.

I had already promoted 1PAA to my list, less than 6 months ago, when v1 became available.

I figured I had tapped out demand. I figured the mystique and excitement had gone. I figured the updated version — a nice and polished video course as opposed to a live all-evening training — actually lowered the perceived value rather than increased it.

“Should I promote this at all?” I said to myself.

I decided I would send one email on Monday and most likely be done with it. I had planned out bonuses but I purposefully didn’t even list them in the initial email, because I didn’t want to make more work for myself.

I sent that one email on Monday… and I made a couple sales.

So I decided to mail on Tuesday also.

I made more sales.

So I kept mailing, day after day after day.

Every night, I would look at my 1PAA promo like the Dread Pirate Roberts looked at Westley, and I would say to it:

“Good night, 1PAA promo. Good work. Sleep well. I’ll most likely kill you in the morning.”

Well, I ended up promoting all week long, and making sales with each email I sent out. When I decided to close the promo last night, so I could move on to other things, I wrote one final farewell email, after which half a dozen more sales came in.

Lesson being, I don’t know anything, the market decides, and so I should keep mailing as long as I’m making sales.

#2. Roll your own affiliate offers

In some ways, I’ve been intimately tied to this 1PAA offer.

Last summer, Thom Benny announced this offer without making it available for affiliates.

I pushed him to open it up to affiliates because I wanted to promote it.

When Thom said he might do so in the future but cannot now, because he doesn’t have a shopping cart that accepts affiliates, I offered to run the entire offer through my ThriveCart.

Thom agreed.

The result was that we ended up selling the 30 spots of v1 of 1PAA in a matter of hours after I promoted it to my list.

When this v2 rolled around, Thom sent out a draft of his sales page.

I pushed back on what I thought was an injustice being done to the amazing case studies this offer has, which were buried deep in the body copy.

As a result, Thom pulled these case studies into the lead, and turned the dutiful v1 of the sales page into a sexy v2 of the sales page, at least to my opportunity-seeker eyes.

There’s a bigger point here:

I’ve realized I love being in a position of helping put together an affiliate offer, and promoting offers that haven’t yet become sclerotic because the offer owner really wants nothing to do with the offer any more, except to trot it out from time to time to some new affiliates, and maybe make a few more sales if those will come.

I first influenced and helped shape an affiliate offer a couple years ago, with Steve Raju’s ClientRaker.

I did it again here with 1PAA.

I will be seeking out more opportunities to partner with people and help them put together a great offer that I can then promote as an affiliate.

#3. Old promise + new plan

Marketer Justin Goff, who used to write these kinds of post-promo lessons-learned emails, which I loved and am copying now, said something profound once:

“Making money with an email list is really about selling the same benefits over and over again with a new mechanism.”

I’ve summarized this to myself as, “Old Promise + New Plan.”

I’ve realized that, when I stick to this super simple formula, offers I create or promote perform well (again, with a 98% certainty). When I stray from this formula, offers flop (with a 93% certainty).

And on that note, I can tell you that for the rest of this month, I will be talking about how you can monetize your email list, so you can buy your own F1 Savannah cat, by creating 1k+ offers that your list actually wants to buy, and that you feel good about delivering. But more about that… tomorrow.

Last call for 1-Person Advertorial Agency & my bonuses

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It’s 10:32 pm on Saturday night as I write this. I’m having my chamomile tea. I’m eyeing my Kindle longingly. Frankly I had been hoping to skip writing this final email BUT—

Every time I’ve sent an email this week about the 1-Person Advertorial Agency, I’ve made multiple sales.

People want this offer.

And so, in respect to the spirit of Gary Halbert, who said you keep mailing an offer for as long as it keeps making money…

… in due deference to my own pocket book, which is always hungry for a little more cash…

… and also with your best interest in mind, in case this offer could be useful to you, but you haven’t given it proper consideration until now…

… let me say this is your last call.

The deadline to get 1-Person Advertorial Agency + my bonuses is tonight at 12 midnight PST, a short 5 hours from the time this email, scheduled as it soon will be, will go out.

This is the last email I will send about it. (Even if it ends up driving in multiple sales. Sorry Gary!)

All week long, I’ve been saying 1-Person Advertorial Agency is the hottest opportunity for copywriters in 2026.

You can get the full details about this offer at the sales page below.

If you act before the deadline, I am also offering the following bonuses:

#1 Horror Advertorial Swipe File, which you can feed to the AI beast so it produces better, or rather, more horrifying advertorials

#2. 26 Rules of Client Management for Copywriters, taken from my Copy Zone guide to the business side of copywriting

#3. Most Valuable Postcard #1: Nota Rapida, which digs into the topic of building long-term relationships with copywriting clients much more deeply

#4. Ghostbuster, Nick Bandy’s 5-stage sequence for reactivating (reanimating?) dead clients or prospective clients

If you want to get in in the little time that remains, before the church bells toll, the wolves start howling, and the gates shut you out:

https://bejakovic.com/advertorial-agency

3 conclusions from the Black Friday Bundle

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Yesterday concluded the magnificent and possibly final Black Friday Bundle.

In case you weren’t following along, there was a bundle of courses for sale by 11 copywriters and marketers, supposedly masters of persuasion and selling, myself included.

The bundle was capped at 349 copies (because scarcity, and because that’s what the last such bundle sold). But if you go to the finalized sales page right now, you will see…

“349 292 seats remaining”

… and you will hear a few lonesome crickets chirping, and a melancholy wind blowing through the trees.

Clearly, the bundle under-performed. What done it? And what does it mean for me, or you, if you want to do something like this in the future?

After every promo, I like to sit down and make a list of conclusions. I did so today. Here are 3 big ones:

#1. “Only two ways to make money…”

My friend Sam, who reads these emails, yesterday sent me a quote by Jim Barksdale, former CEO of Netscape. Says Barksdale:

“There are only two ways I know of to make money. You can bundle, or you can unbundle.”

Whether it’s time to bundle or unbundle will depend, as all other things in business do, on where the market is, and what they’ve grown to expect.

“Bundle a buncha random copywriting courses at a discount” worked great at the start of this decade, during the corona and post-corona surge in interest for online side hustles or business opportunities, back when there were fewer copywriting courses and course creators on the scene than today.

Today, that basic approach is clearly no longer working.

Of course, bundles can still work.

I wrote just last week how I happily spent $495 on a bundle of courses. And earlier this year, a bunch of bundled trainings on AI in copywriting sold those now-impossible-seeming 349 copies.

In other words, a copywriting or marketing bundle can still work today if it has either 1) an exciting concept (the AI thing from earlier this year) or 2) a convincing reason why (eg. a clearance bundle due to the business shutting down, like that bundle I happily bought last week, though that was not about copywriting).

This Black Friday Bundle didn’t have either an exciting concept nor a convincing reason why, and given the fact that copywriting is no longer HOT, the bundle did as it did. And yet, my conclusion is…

#2. I should participate in more bundles

In spite of the milquetoast performance of this bundle, it was still a good deal for me.

I made a bit of money promoting the bundle directly. Not enough to pay for a house, but also not terrible for four emails and no obligations to deliver anything after the promo.

But much more important, I got 50+ new subscribers, most of those buyers of a $299 offer, and a few $598 buyers (who got both the front end and upsell).

At least some of those people are likely to spend thousands of dollars with me down the line.

That’s why, even though I recently wrote that promos featuring a bunch of affiliates make no sense for me to participate in, I’ve concluded I should do more of these bundles. The new subscribers and new buyers on my list make it worthwhile.

That said…

#3. I should have had an immediate offer for new buyers

I read this in a book before bed last night:

“Every touch point your prospect or customer has with your business should be monetized. Every page your customer lands on, every response to a support ticket, every action a prospect or customer takes (or doesn’t take) must be monetized. If not, you’re hemorrhaging money and it’s only a matter of time before you bleed out and die.”

I felt a little faint after I read this.

The fact is, I should have had a special offer for people as soon as they sign up, and a second offer after that, in the welcome email in which I told them they are in for Daily Email Habit, or in the delivery of the offer itself.

I should have, but I didn’t, and I still don’t.

The fact is, I am launching new offers, but it’s largely happening inside my Daily Email House community, and even there, behind the scenes.

Daily Email house is my free community where the mission is, “Use your email list to pay for a house.”

(Much more doable than you might think, since the monthly mortgage or rent payment is around $3k on average).

If you’d like to get inside this community, the front door is at the link below. But beware, because once you’re inside, one day, when you least expect it, I might make you an offer, one which you will be free to accept or reject.

If that doesn’t turn you off:

https://bejakovic.com/house

How to get me to pay you $500 in 90 seconds flat

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Today I was on Facebook — don’t ask why — and I saw a post from a dude whose email list I’ve been on for the past two years.

The dude was announcing that he’s shutting down his info publishing business and that he’s making all his courses available in one heavily discounted bundle, which will presumably go away some time soon.

About 90 seconds later, I had entered in my credit card details and paid the dude $500 for this heavily discounted bundle.

Point being:

Discounting works great — IF people already value what you’re selling at the full value.

The dude above has been emailing for years, practically every day.

I didn’t read all his emails, but I read a good number.

He has been building up the case for buying his various courses.

He made the case over and over for the value of knowledge inside… he showed results that people who were applying this knowledge were getting… he kept digging and prodding into soft spots in my flesh, making me suspect that I’m missing out on something really important.

I grew to believe what the dude was saying, and I grew to want what he was selling.

My “no thank you” defenses were good enough to resist his sales pitches while I thought I still had time, while the offer was basically “Get started today OR tomorrow OR the day after if tomorrow doesn’t work.”

But once this became a last-chance matter, and once there was also a significant discount over what these courses had been selling for previously, I saw myself involved in an instant, almost involuntary action to pay the guy $500.

So discounting can work great.

As can launches, promos, and special offers.

But none of them will work unless people in your audience have grown to want the thing you have, and have grown to value it above and beyond the offer you will be making on it.

How do you get people to that point?

Well, I told you above.

Email every day, or practically every day. Make the case, over and over, for people buying what you’re selling. Tease, provide proof, and dismiss alternatives.

Do this over and over, and then, when you make a special deal and you give a deadline for it — you don’t have to close down your entire business, or bundle all your stuff for $500 — people will buy, instantly.

And on that note, let me remind you:

The price for my Daily Email Habit service is going up this Thursday at 12 midnight PST, from a modest $30/month to the Martin Shkreli-like $50/month.

Daily Email Habit helps you start and stick with consistent daily emailing, so you can gradually move people to wanting what you have to sell, and so you can get them to value it at the price you sell it for.

If you wanna get started today, and start moving people to where you want them to go, before the price goes up:

https://bejakovic.com/deh

Announcing: Martin Shkreli-like price increase for Daily Email Habit

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This Thursday, at 12 midnight PST, I will be increasing the price of my Daily Email Habit service to an unheard-of $50/month.

Daily Email Habit puts an email “puzzle” in your inbox each day, to help you start and stick with sending daily emails.

Daily Email Habit currently sells for $30/month, which means you can get a daily email prompt and ongoing education in how to expand that prompt into a fun and valuable email for just $1/day.

On Thursday, I’ll be increasing the price of Daily Email Habit to $50/month because my accountant, warehouse manager, and mother-in-law have all been beating me over the head and yelling at me to do it for days now.

Apparently the price of digital paper and digital ink have risen dramatically over the past few years, as have the labor costs of the little elves we use deliver Daily Email Habit puzzles to inboxes worldwide.

The fact remains that the price of Daily Email Habit, old or new, is a tiny fraction of what you can make regularly, each month, if you do start and stick with the habit of daily emailing.

Maybe a higher price will lead to higher commitment, at least in some people (a lower price certainly won’t). And ultimately, more commitment and more consistency is the goal of this entire service.

If you are currently signed up to Daily Email Habit, of course you will not be impacted by this dramatic and shameless price increase. You will keep being grandfathered in at whatever price you signed up at.

And if you are not yet signed up to Daily Email Habit, the same is true for you if you sign up today. The price goes up on Thursday for others… but you only have to pay the current rate, and the same in the future, whenever I decide to hike up the price again (say, in case the elves unionize).

If you want the full details on Daily Email Habit — including a sample of the fine printing job we do, which explains why we are so sensitive to rising digital paper and digital ink costs — so you can decide whether you want to join before price goes up:

https://bejakovic.com/deh

My final call for ChatGPT Mastery and my $297 bonus

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Today is the final day I will be promoting Gasper Crepinsek’s ChatGPT Mastery. Gasper’s promo goes on until the end of this week, but if you want the $297 bonus I’m offering (more info on that below), you will have to act today.

This, by the way, is an idea I picked up from email marketer Daniel Throssell.

Back in his famous or notorious 2021 Black Friday campaign, Daniel was promoting a bundle of products that were also being promoted by a bunch of other list owners.

Daniel did a lot of clever and effective things with that Black Friday campaign, but a particular one was that he didn’t abide by the deadline of the promo.

Instead, he cut his promo short. Because why not?

Daniel made just as many sales as he would have had he dragged his promo out, and probably more, by taking sales away from other affiliates. He made his job easier and the promo more exciting. And did a favor to his audience, by concentrating his selling, and by being able to move on to the next useful and exciting offer to promote.

You too can do the same.

The info marketing world is ultimately a world of turning air into money, cloud-like ideas into real-world results. There are practically no rules that you cannot bend or change.

You can set a different deadline… or use a different sales page… or not use a sales page at all, and close people in one-on-one conversations… or offer bonuses… or change the offer altogether…

It’s something to keep in mind if you are just getting started with info marketing, and to keep doubly in mind if you are already seeing success with it.

And now, if you want it before it disappears for ever, here are a few details about ChatGPT Mastery and the $297 Love/Hate AI bonus I am bundling with it:

#1. ChatGPT Mastery is a cohort course — it kicks off and ends on a specific date — that helps you actually integrate and benefit from AI.

The idea being, things in the AI space are changing so fast that anything that came out even a few months ago is likely to be out of date.

And rather than saying “Oh let me spend a few dozen hours every quarter researching the latest advice on how to actually use this stuff” — because you won’t, just like I won’t – you can just get somebody else to do the work of cutting a path for you through the quickly regenerating AI jungle.

#2. I myself have gone through through ChatGPT Mastery, from A-Z, all 30 days, earlier this year.

I didn’t pay for it because I was offered to get in for free.

I did go through it first and foremost for my own selfish interests — I feel a constant sense of guilt over not using AI enough in what I do — and only then with a secondary goal of promoting it if I benefited from it enough. So here I am.

#3. Gasper, the guy behind ChatGPT Mastery, is an ex-Boston Consulting Group guy and from what I can tell, one of those hardworking and productive consulting types, the kind I look upon with a mixture of wonder and green envy.

But to hear Gasper tell it, he quit his consulting job to have more freedom, started creating info products online like everybody else, realized he had just bought himself another 70 hr/week job, and then had the idea to automate as much of it as he could with AI.

He’s largely succeeded — he now spends his mornings eating croissants and sipping coffee while strolling around his new home in Mimizan, France, because most of his work of content creation and social media and even his trip planning have been automated in large part or in full.

#4. Before I went through the 30 days of ChatGPT Mastery, I had already been using ChatGPT daily for a couple years. Inevitably, that means a good part of what Gasper teaches was familiar to me.

Other stuff he teaches was simply not relevant (I won’t be using ChatGPT to write my daily emails, thank you, though I might use it to help if I start working with partners). The way I still benefited from ChatGPT Mastery was:

– By having my mind opened to using ChatGPT for things for things I hadn’t thought of before (just one example: I did a “dopamine reset” protocol over 4 weeks, which was frankly wonderful, and which ChatGPT designed for me, and which I got the idea for while doing ChatGPT Mastery)

– By seeing Gasper’s very structured, consulting-minded approach to automating various aspects of his business, and being inspired to port some of that to my own specific situation

– With several valuable meta-prompts that I continue to use, such as the prompt for generating custom GPTs

#5. The way you could benefit from ChatGPT Mastery is likely to be highly specific to what you do and who you are.

The program focuses on a different use case every day. Some days will be more relevant to you than others. Some of the topics include competitor analysis, market intel based on customer calls or testimonials, and of course the usual stuff like content and idea generation, plus hobuncha more.

If you do any of the specific things that Gasper covers, and if you do them on at least an occasional basis, then odds are you will get a great return on both the time and money and that ChatGPT Mastery requires of you, before the 30 days are out.

Beyond that, ChatGPT Mastery can open your mind to what’s possible, give you confidence and a bunch of examples to get you spotting what could be automated in what you do, plus the techniques for how to do it.

#6. The time required for ChatGPT Mastery is about 15-20 minutes per day for 30 days. The money required is an upfront payment of $297.

I can imagine that one or the other of these is not easy for you to eke out in the current moment.

All I can say is that it’s an investment that’s likely to pay you back many times over, in terms of both time and money. And the sooner you make that investment, the greater and quicker the returns will come.

#7. To make sure ChatGPT Mastery is effectively free for you on day 0, I am also adding in a bonus with an equivalent real-world value. It’s a training called Age of Insight, which I sold for $297 when I gave it live a couple years ago.

Age of Insight has nothing to do with AI. Instead, it’s complementary, hence the Love/Hate AI name of this promo:

If Gasper’s ChatGPT Mastery helps you eliminate the parts of your work that you hate, Age of Insight will help you be better at things you love to do, at least if you’re anything like me — things like influencing and impacting people, often with written words alone.

The deadline to get Age of Insight along with ChatGPT Mastery is this Thursday at 12 midnight PST.

If you’d like to find out the full details about ChatGPT Mastery, or to get it now and get Age of Insight for free:

​https://bejakovic.com/gasper​

P.S. If you decide to get ChatGPT Mastery, then forward me your receipt, and I will get you access to Age of Insight.

P.P.S. If you bought ChatGPT Mastery when I promoted it before, then this bonus is for you too. So is the deadline. Write me before Thursday at 12 midnight PST to say you want the bonus, and I’ll get it to you.

Announcing: My Love/Hate AI event

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Starting today, and ending Thursday at 12 midnight PST, I’m promoting Gasper Crepinsek’s ChatGPT Mastery.

ChatGPT Mastery is a 30-day, email-delivered course that teaches you how to use AI to eliminate the work tasks you hate.

In my email yesterday, I wrote about a study that looked at AI use in a business setting.

That study found that telling people to “be more productive” using AI didn’t translate into any effect. On the other hand, telling people to use AI to “eliminate the parts of your job you hate” produced great results.

The fact is, I don’t use AI for much outside of research, as a replacement for awful Google search and for sifting through fluffy, overstuffed, and often irrelevant web content (it’s saved me hundreds of hours there).

But that’s because I have managed to build up my little online business, if that’s what you can call this email newsletter, into a collection of activities I’m either okay doing, or that I even love doing (such as, for example, writing this email).

I have been able to do this because 1) I write exclusively about things that interest me personally, such as influence and psychology and 2) because I apply those ideas in my writing in a way that lights up my readers’ brains, at least some of the time, and gives them a feeling of insight, of something new learned about themselves and their place in the world.

This feeling — because insight is a feeling — makes it dramatically more likely readers to buy when I have an offer that’s right for them, and keeps them coming back to read more. And that translates into a business that’s easy and fun to run.

But back to Gasper’s ChatGPT Mastery.

It sells for $297.

If one small idea inside ChatGPT Mastery saves you just one hour of hateful work a month, ChatGPT Mastery easily pays for itself in the next month or two alone. After that, it turns into an investment that keeps paying you time and freedom dividends, without you having to lift a finger.

But to make sure ChatGPT is effectively free for you on day 0, as soon as you click the “buy now” button, I will also add in a bonus with an equivalent real-world value.

It’s a training I’ve given live to a group of a few dozen marketers and copywriters, and only sold once before, for $297, the same price that Gasper’s ChatGPT Mastery sells for.

This training is called Age of Insight, and it’s about the influence and psychology that go with the feeling of insight, which you can create with written words alone.

This is a topic I have been interested in for a long time. I have written about it many times in these emails. But I never pulled together everything I know, everything I saw smart marketers like Rich Schefren, and Travis Sago, and Stefan Georgi doing, into one cohesive system, until I gave the Age of Insight training.

You might wonder how Age of Insight is related to AI.

It’s not.

In fact, it’s quite opposite and possibly complementary to it. Hence the name of this little promo, the Love/Hate AI event.

I love writing about the topic of insight, and I love applying insight techniques in what I write.

Maybe you will feel the same after you go through this training.

Even if not, being able to create that feeling of insight is supremely valuable, and that’s not just me saying it (those multimillionaire marketers I listed above have all said it in one way or another.)

But enough hard selling.

If you are considering ChatGPT Mastery, to take away the parts of your job that you hate, and if you’d like my Age of Insight training as an equivalent-value free bonus, then here’s Gasper’s sales page with the full info:

https://bejakovic.com/gasper

P.S. If you decide to buy via this affiliate link, then forward me your receipt, and I will get you access to Age of Insight.

P.P.S. If you bought ChatGPT Mastery when I promoted it before, then this bonus is for you too. So is the deadline. Write me before Thursday at 12 midnight PST to say you want the bonus, and it shall be done.

Last chance to claim your “Unannounced Bonus” along with Copy Riddles

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This is the last email I will send to promote the “Unannounced Bonus” promo I have been running this week for my Copy Riddles program.

The last time I ran a promo for Copy Riddles was in November of 2024. The time before that was more than a year earlier, in April of 2023.

I will for sure, 100% not be running another Copy Riddles promotion this year.

If I ever do run a promo for Copy Riddles again in the future, next year or the year after that, I am sure to have an huge and real-world bonus — like I’m offering right now — which I will make available to new and old buyers alike, including buyers who took me up on Copy Riddles during this present promo.

On the other hand, if you decide to wait, you are sure to miss out on the following “Unannounced Bonus” offer, which will never be repeated:

#1. Copy Riddles, of course, which allows you to own A-list copywriting skills more quickly than you would ever believe

How?

By drilling into you mechanical do-or-die skill of writing sales bullets, and giving you feedback from A-list copywriters, who wrote their own sales bullets starting with the same source material as you did.

(This feedback process is why past customers have called Copy Riddles “the best course I’ve taken, bar none” and “worth every dollar/minute/page.”)

#2. A lifetime subscription to Lawrence Bernstein’s Ad Money Machine

… which sells for $997 on the rare occasions when Lawrence makes it available at all. $997 is what I paid Lawrence last year for it. (A-list copywriter Gary Bencivenga: “I would gladly have paid him ten times, even 100 times its price.”)

#3. The unique and never-to-be-repeated “Bullets With Bejako” live cohort

Many years ago, I used to run Copy Riddles as a live cohort to provide members with greater motivation, feedback, and results that an “asynchronous” content-only course frankly cannot match.

I stopped doing live cohorts for Copy Riddles because they are too much work.

I won’t ever do a live cohort in the future. But I’m doing as part of this “Unannounced Bonus” promo, so you can own those million-dollar copywriting skills in just the next few weeks, instead of never.

#4. 3-Month Copy Riddles Payment Plan

As part of this promo, until tonight only, you can break up payments for Copy Riddles over the course of three months.

Again, this “Unannounced Bonus” event ends tonight at 12 midnight PST.

If you’d like to join Copy Riddles and claim your “Unannounced Bonus” before it disappears:

https://bejakovic.com/cr/

Copy Riddles is expensive… or maybe not

by

This past Monday, as I started my “Unannounced Bonus” promo for Copy Riddles, I got the following message from a long-term customer (I don’t know if he wants me to share his name):

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Gadzooks! What a bonus!

I was going to wait, but I don’t think I can pass this up.

However, I will take a day or two to run my numbers because I was NOT planning on dropping a grand on a new course this month.

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This customer has since gone to join Copy RIddles and get access to that gadzookin’ bonus, which is a lifetime membership to Lawrence Bernstein’s Ad Money Machine.

Except, something sneaky is going on:

This customer didn’t lay out $997, which is what Copy Riddles sells for. That’s because he took advantage of the (so far unannounced) payment plan for Copy Riddles, which I’m offering this week only, as part of this “Unannounced Bonus” event.

I’ve only offered a payment once before in the 4+ years of Copy Riddles, and I only did that for 2 days.

I was pleasantly surprised it 1) helped drive sales and 2) the people who bought via the payment plan weren’t buying because they couldn’t afford the full price, but simply because it was psychologically easier.

(I have interacted with many of those customers before, and I know they are successful marketers and business owners.)

That’s something to consider if you too sell high-ticket info products.

Here’s something else to consider. The total offer for Copy Riddles during the present “Unannounced Bonus” promo, which ends this Sunday at 12 midnight PST, is now:

#1. Copy Riddles, of course, which allows you to own A-list copywriting skills more quickly than you would ever believe

(Previous customers have said Copy Riddles is “the best course I’ve taken, bar none” and “worth every dollar/minute/page.”)

#2. A lifetime subscription to Lawrence Bernstein’s Ad Money Machine

… which sells for $997 on the rare occasions when Lawrence makes it available at all. $997 is what I paid Lawrence last year for it. (Gary Bencivenga: “I would gladly have paid him ten times, even 100 times its price.”)

#3. The unique and never-to-be-repeated “Bullets With Bejako” live cohort

Many years ago, I used to run Copy Riddles as a live cohort to provide members with greater motivation, feedback, and results that an “asynchronous” content-only course frankly cannot match.

I stopped doing live cohorts for Copy Riddles because they are too much work.

I won’t ever do a live cohort in the future. But I’m doing as part of this “Unannounced Bonus” promo, so you can own those million-dollar copywriting skills in just the next few weeks, instead of never.

#4. 3-Month Copy Riddles Payment Plan

As part of this promo, for the next three days only, you can get started with Copy Riddles for $399, and then two more monthly payments of $399.

About that price:

I’m not saying Copy Riddles is not expensive because you can break it up into payments, though that can help reduce the psychological sting of a lump sum.

I am saying Copy Riddles can stop being expensive if you take the attitude that you will get your money’s worth from it, and more.

At the risk of sounding like a pretentious pontificator:

I’ve forced myself to develop the habit that, whenever I spend money on courses, memberships, events, I sit down and make a list of 10 ideas for how I could make that money back, and more, by a given date, thanks to what I’m learning or getting inside that course/membership/event, ideally before I’ve even paid it off fully.

No, it doesn’t always work out as planned.

Sometimes it takes me longer to make my money back, and sometimes I don’t manage it all the way.

But sometimes, I do make my money back before the deadline I had set for myself. And sometimes it works out much better than planned.

This is a good attitude in general if you spend time in the world of direct response marketing and copywriting.

That world is built out of intangible, feathery ideas, which can nonetheless quickly translate into real and tangible things like gold, houses, and cars.

I’ll have a real-world example tomorrow of how a Copy Riddles member applied this mentality to get more out of Copy Riddles than he paid for it.

Meanwhile, the deadline is nearing. Once again, it’s this Sunday at 12 midnight PST.

If you’d like to get Copy Riddles and the free lifetime subscription to Ad Money Machine… be part of “Bullets With Bejako” live cohort… and even potentially take advantage of the payment plan, giving you two extra months to recoup your investment in this offer, here’s where to go:

https://bejakovic.com/cr/