Direct Marketing

Evergreen “wireless” fears

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Did you ever hear of “radio face”? It was a curious affliction that swept through households in England in 1925.

​​The background:

Radio had started to spread in the early 1920s. It became more and more popular to have one at home. As a result, radio programming started to explode like corn over a fire.

By 1925, many people found themselves leaning in to the loud speaker… straining to hear each crackling word of the news or the radio drama.

Finally, a companion who was ready to entertain all day long!

Radio seemed perfect. Until, that is, some of the female listeners noticed a worrisome thing. From an article I read:

“The strain of trying to catch every word of wireless broadcast constantly puckers the lines around a woman’s forehead, and draws more lines around the sides of her mouth.”

As a result, many women in England started to live in fear of “wireless wrinkles.”

“Concentration at the Earphones Brings Wrinkles to the Brow.”

Who knows, maybe they were right?

In any case, this made me think how evergreen the fear of “wireless” has been. You could use it in 1925… and also in 2021.

For example, over the past couple of years, I’ve written a lot of copy for a team of ecommerce guys.

One of the longest-running front-end advertorials that we’ve had going is about the fear of “wireless pickpockets.” The offer is an RFID blocking card you put in your wallet, to keep these wireless pickpockets from swiping your money… and giving you wrinkles from all the frowning you would do afterwards.

A few years ago, Stefan Georgi and Justin Goff ran a webinar, offering to critique copy. I submitted the “wireless pickpockets” advertorial.

Stefan and Justin looked at the advertorial tweaking the copy wouldn’t produce much improvement… but Justin had some tested-and-proven advice about the rest of the funnel:

* Add a lot of reason why copy for the first upsell — even though it was just more of the same RFID card.

I passed that golden info on to my clients. But as far as I know, they never implemented it. So maybe it will be useful to you instead, in case you or your clients also run some kind of ecommerce offer.

Anyways, Justin and Stefan put out two more webinars over the past few weeks. If you haven’t watched them yet, I might write more about them in the coming days… and tell you about any golden info that I find inside.

Meanwhile, I want to tell you about a cool newsletter. It’s called The Pessimists Archive. It’s where I found the above story about radio face and wireless wrinkles.

The whole newsletter is really just interesting newspaper cutouts from decades past. It shows you how many things never change… how many fears and appeals stay the same… how predictable human reactions can be, even century after century.

And you know what? This can be valuable if you are the type to track trends and profit from them.

​​So in case you want to check out news from the past that’s still news, here’s the link to the Pessimists Archive:

https://pessimistsarchive.substack.com/

The very first ad to do sex in advertising

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Albert Lasker, known as “the father of modern advertising,” called it one of the greatest and most important ads ever.

Partly, because it looked and sounded classy.

Partly, because it drove up sales.

But most of all, because it was the first ad to feature sex appeal.

I’m talking about the Woodbury’s Soap ad, which you can find below, if you are the curious type.

For me, it’s hard to get aroused by the sex in this ad. Yes, because I grew up with the Internet. But also, because the sex appeal in this ad was mainly targeted at women, and women and I have differing tastes.

Still, I get aroused by this ad for another reason:

The Woodbury’s ad is an example of a class of ads from the early 20th century, which were not really direct response ads the way we know them today… but which still featured a direct response offer.

For example, the Woodbury’s ad features an offer to write in and get a print of the beautiful painting in the ad, without the company logo or the ad copy. Oh, and you get a sample of the soap too, all for just 10¢ worth of coins or stamps.

The thing that’s interesting is that making this sale isn’t really the point of the ad. After all, this ad continued to run for many years after, without the direct response offer.

My guess is that the direct response mechanism initially served to tell J. Walter Thompson, the marketing agency behind this ad, how effective this ad was in terms of capturing readership, interest, and brand recognition.

Which I think is something you can use today as well.

As I’ve written before, we are entering an age where brand advertising and direct marketing blend. Not just for soap companies. For your own personal brand as well.

And if you do some brand awareness work… whether that’s a podcast appearance… or a livestream… or even a daily email in which you don’t have a product to sell…

It can make sense to put in an offer. Not the real thing you’re selling. Something else.

It can be free. It can also be quick and easy, without any back-end setup. And yet, it can help you gauge how effective your spiel was… and how valuable the channel in which you delivered it.

For example:

If you write me an email, I will direct you to a cool resource for learning more about classic ads like the Woodbury’s ad. These ads all hold great ideas that you can apply to your marketing today. And you can get them in a resource that’s available for free, online — and that I’ve never heard anybody talk about.

Like I said, just write me an email, and I’ll tell you what this resource is.

Oh, and here’s a sample of the Woodbury’s ad, all for just 0¢ worth of coins or stamps:

Last chance to send $1000, plus a free spot in my upcoming Write-Your-Advertorial workshop

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On April 30, 1961, Leonid Rogozov gave himself a jab of Novocaine. He struggled forward in his hospital bed and told one of his “assistants” to shift the mirror a little. He picked up the scalpel, and started cutting into his own side.

It took Rogozov about an hour or so. He had to take frequent breaks due to weakness and fainting spells.

But eventually, he managed to cut out his own inflamed appendix… sew himself up… and presumably, drink a bunch of vodka to celebrate.

Leonid Rogozov was the only doctor at the Soviet Antarctic station. He had to operate on himself, because nobody else at the station could. He survived, and a year later, when he got off Antarctica and his story became known, he became a national hero.

I’d like you to keep in mind this image of a doctor operating on himself… while I tell you about something I heard in Dan Kennedy’s Wealth Attraction Seminar.

“Don’t make decisions for other people,” says Dan.

The fact is, we are all full of what Dan calls secular religious beliefs. These are “facts” about our businesses we firmly believe without any proof. Things like, how much people in our market are willing to spend… what they are willing to buy… and how best to sell them.

Dan says those secular religious beliefs reflect more what’s going on internally in our (the marketers’) heads… rather than the true state of the market.

Dangerous stuff. You might even call it a poisonous inflammation. One that only you can surgically cut out from your own body, in a heroic operation, with the sharp scalpel of real-world testing.

And now that I’ve given myself a shot of Novocaine by sharing this valuable idea with you, let me get out my own scalpel and start cutting:

A few days ago, I got an email from the affiliate manager behind Steal Our Winners. She’s pushing people to promote the lifetime subscription to Steal Our Winners, because the price is going up.

“Nope,” I said. “I won’t do it.”

As you might know, I regularly promote Steal Our Winners. It’s Rich Schefren’s monthly video thing, where he interviews a bunch of successful marketers, and they each share one inside tip on what’s working for them right now.

I think it’s a great product. That’s why I’m happy to promote it each month.

Except, what I always promote is the $1, one-month trial of Steal Our Winners. I think it’s an easy sell, both because Steal Our Winners is a product I personally like… and because, come on, it’s $1.

But this lifetime subscription is not $1. It’s orders of $$$$ more. Plus it’s a lifetime subscription. It sounds so final, like marriage.

That’s why I said I wouldn’t promote this offer. And yet, here we are. So let me make a confession:

I myself have bought the lifetime subscription to Steal Our Winners.

For me, it was absolutely worth it, at the price I got it at. Not just because of the great monthly content… but because of the free bonuses you get, which you can’t get anywhere else.

Like Joe Schriefer’s Copyboarding Academy.

And the Agora Financial Media Buying Bootcamp.

And Rich Schefren’s Mystery Box. (What’s inside? You gotta open up and see.)

Plus about a dozen other bonuses… along with all the back issues of Steal Our Winners.

But if you have no interest in this offer, there’s no sense in me pushing it more on you.

And if you do have some interest, this post isn’t space enough to tell you all the many things you get in the lifetime subscription to Steal Our Winners… and why it might be worth grabbing before the price goes up.

For that, I recommend checking out the link at the end of this post.

Phew.

​​I guess I’ll manage to sew this up after all, after an hour of weakness and fainting spells. So here’s one final thing:

If you do decide to get the lifetime subscription to Steal Our Winners, forward me your confirmation email. Along with your mailing address.

As my own bonus, I’ll give you a free spot in my upcoming Write-Your-Advertorial Workshop. This workshop will happen later this year, and it will cost more than the lifetime Steal Our Winners subscription costs now. (More details about this workshop to follow.)

But what about the mailing address? Why do I want that?

Because I will also mail you a bottle of Belvedere vodka. That way we can celebrate this successful and heroic operation, together, somewhere in virtual space. Na zdorovye.

Operation complete. So here’s the link:

https://bejakovic.com/sow-lifetime

Avoiding sick-at-the-gut customers

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As I write this, I’m feeling woozy. The ground is swaying under my feet. My stomach is a little sensitive.

I wouldn’t be surprised that when I lay down for the night and I turn out the lights, I will have to run to the bathroom to throw up.

In case you’re wondering, I haven’t been drinking. But I did spend the whole day on a boat.

It was a beautiful sunny day. Fresh air. Clear skies. The contrast of green olive trees and white cliffs and deep blue sea below.

It was a great experience. I didn’t feel anything but excited during the whole day.

But once the day was over, and I stepped off the boat, tired and happy to be back on dry land, that’s when the whole earth started to move beneath my feet.

Now let me switch to a different topic for a second:

Here’s something valuable that A-list direct response marketer Michael Fishman once said in an interview with Jay Abraham:

“The interesting thing is that your selling copy in the prospecting process can actually impact the longevity of a customer with the company. So what I mean by that is if you make very, very big promises for a self-help product, a health or investment product — if you make very, very big promises for that about quick results and overnight success, etc. — the kinds of people that will find that believable and ultimately will buy turn out to be folks that are not very committed in the long very long run to your company because they’re opportunistic about their purchase.”

Michael is saying that hype can hurt your long-term sales because you end up selecting the wrong customers.

The only thing I would add is that hype can also create wrong customers for your business, out of otherwise good people.

Because your prospect goes for a bright and colorful selling experience, designed by somebody like you or me. He spends a long time with you, enjoying the contrast of cool blue promises and big white warnings and a sparkling offer underneath it all.

So your prospect has a great time while you entertain and sell him. He doesn’t feel anything but excited the whole time. But at the end of it, he steps off the boat — by taking you up on your offer — and that’s when the feelings of wooziness and stomach upset hit him.

A part of this reaction is inevitable. But a part of it is within your control. And I’d like to suggest it’s worth controlling yourself.

Because as Michael said in the same interview, direct response is built on repeat business. You rarely make money the first time.

So if you want a profitable business… rather than just a bunch of sick-at-the-gut customers who aren’t worth anything to you… then you might purposefully make your sailing — I mean selling experience — less long, less colorful, and less enjoyable than you know how to do.

For example, I know several ways to hype people up so they will sign up for my email newsletter. But I won’t use them. Instead, if you like marketing and copywriting ideas that can help you build a profitable business… long-term… then here’s where you can join my newsletter, which gives you one new idea each day.

5 (+ five) easy ecommerce pieces

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See if you can spot the one green “5” in the picture below:

Wasn’t hard, was it?

But if I asked you how many 5’s there are in the above picture, that wouldn’t be as easy. In fact it might be a pain in the ass, and you might give up rather than count.

Counting doesn’t come natural to us. Our eyes and brain have to work at it.

Not so with contrast.

We’re kind of like that T-Rex in the original Jurassic Park. “Don’t move… it can’t see us if we don’t move.” In other words, create enough contrast, and your prospect immediately sees the message you want him to see.

Of course, marketers have long known about this. And they have long used it to make more sales. As Rich Schefren likes to say, different is better than better.

Anyways, that was my little intro to try to sell you on watching the video below. It’s a recording of a presentation Stefan Georgi gave a few weeks ago. And it’s all about split tests he always recommends performing in ecommerce funnels.

I’ve done a lot of work on the direct response side of ecommerce. And I knew some of Stefan’s split tests. But most were new to me.

And while it’s not guaranteed that any of these split tests will win for any specific funnel, all of them sound reasonable. Because all of them are based on fundamentals.

Stuff like contrast… or reason why… or guiding your prospect’s attention… or cutting down his confusion.

So if you’d like to see all of Stefan’s split tests, along with his breakneck explanations for what exactly to test and why, you can find it at the YouTube video below.

But be careful. Because the first two-thirds of Stefan’s presentation are all about these split tests. But then Stefan shifts gear.

​​And he gives a soft pitch for the Copy Accelerator live event that’s happening in Scottsdale at the end of this month.

I say be careful because you can get sucked into Stefan’s pitch. For example, it happened to me.

After watching Stefan’s presentation yesterday and hearing his pitch, I found myself excited abuot going to the Copy Accelerator event. Even though I’d have to fly halfway around the world to do it (what a contrast and a pain)… and even though I’d have to laboriously count out a bunch of simoleons for plane tickets, hotel rooms, and for the event admission itself.

We will see how that ends up. ​​

In the meantime, if you’re already planning on going to Stefan’s event, let me know. So far, I’ve only met 2 people in real life who read my email newsletter. I’d like to maybe bring that up to 3, and meeting you there might sway me to go.

(Whaat? You’re not signed up to my email newsletter? You can fix that here.)

And if you’re not going to Copy Accelerator (yet), or if you just want to see Stefan’s ecommerce optimizations, here’s the money-making video:

Here’s an extra $5,000

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Today more than ever, money is what counts. The cost of living is mounting month by month. You can’t get along on what you have been making.

​​Somehow you’ve simply got to increase your income.

Fortunately for you, thousands of other men and women have proven there is an unfailing way to do it.

​​Train yourself in timeless sales psychology, learn to write copy well, and businesses will be glad to pay you real money for your special knowledge.

You can get the training that will prepare you to be a copywriter in the niche you like best, whatever it may be.

​​You can get it without sacrificing a single day or a dollar from your present occupation.

​​You can get it at home, in spare time, through the International Copywriting Schools.

It is the business of the I.C.S. to prepare people in just your circumstances to become copywriters and make more money.

​​They have been doing it for over 102 years. They have helped tens of thousands of other men and women. They are training over 100 now.

​​Every day, many students write, to tell of big royalty checks and breakthrough controls already won.

You have the same chance they had. What are you going to do with it?

​​Can you afford to let a single priceless hour pass without at least finding out what the I.C.S. can do for you?

​​Here is all I ask — without cost, without obligating yourself in any way, simply take a look at this first free lesson:

https://bejakovic.com/ics

Become a scheme man

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“How the Grecian Mother Bathed her Baby”
​
“Fine oils were cleansing agents for young and old. The Grecian mother used nothing else to bathe her babies, together with soft, tepid water. Modern science prescribes the same method for new-born infants.“

That’s from a 1915 ad for Palmolive soap. The ad was written by Claude Hopkins, who was on the Palmolive account back then.

Copywriters today are told to study Hopkins’s ads like this one. For the intriguing headline that gets attention… for the appeals to self-interest… for the proof in the form of reason why copy.

Fine. That’s all important stuff.

But you know what? Hopkins wasn’t primarily a copywriter. Primarily, he was a scheme man.

That was the term at the time for somebody we might call a marketer today. Because what marketers today do is really just apply and adapt ideas that guys like Hopkins invented at the start of the 20th century.

For example, do you know how Claude Hopkins took Palmolive from a product with almost no sales… to the biggest soap brand in the U.S.?

He didn’t do it with clever copy. He did it with a scheme.

Local grocery stores at that time didn’t stock Palmolive. Why should they? Nobody had ever heard of Palmolive, and there were plenty of other decent soaps.

So Hopkins ran ads. First, in one local market. Gradually, all over the country.

“This Coupon Gets You Something Worth 10¢”

The “something” was a bar of Palmolive soap. It cost 10¢ in 1911, and that was something. Something women wouldn’t throw away. Something they would demand from their local grocer.

Hopkins knew that they would do this… so he sent the same ad to grocers before running it in the newspaper. The message was clear:

“Women will come to you asking for their 10¢ gift of Palmolive soap. If you don’t have it, they will still get it, even if they have to go across the street to your competitor.”

So grocers stocked up on Palmolive soap before the newspaper ad ran.

And Hopkins’s initial Palmolive campaign… after the free giveaways were paid for… well, it created a 4-to-1 return on ad spend. With that kind of math, Hopkins soon had almost every woman in America holding a bar of Palmolive in her hand.

Frighteningly clever.

Because at the heart of it wasn’t the appeal to the fine “cleansing agents for young and old.” Sure, Palmolive soap was good enough for women to keep buying. But that wasn’t the key thing that sold it in the beginning.

It also wasn’t the free 10¢ Palmolive bar giveaway. That was important, but it wouldn’t have worked if women couldn’t get their hands on the actual soap.

No, the key was something else.

The key was the fear that Hopkins drove into the hearts of grocers across the country.

Because Hopkins didn’t try to appeal to the grocers’ greed. He didn’t say, “We have a great new soap. Stock it and you will profit.”

Nope.

He effectively threatened. “Stock Palmolive,” he quietly said, “or else you will lose your existing business.”

That’s a scheme. And if you’re a marketer, it’s a scheme that might be worth applying and adapting to your own brands and businesses today.

Anyways, that’s just one foundational thing I’ve learned from Claude Hopkins.

And clever as it is, it’s not nearly the most important thing I’ve learned from him.

The most important thing is something I wrote about in Commandment VI of my 10 Commandments of A-List Copywriters.

That commandment is not about copywriting tactics… not about marketing schemes… but about something much more fundamental that Claude Hopkins preached.

​​And yet, if you follow this one commandment, you will become a success… even if you’ve failed in everything until now… and even if you make all the mistakes you want going forward.

But you gotta read the book to find out the full story. Because if you don’t, other copywriters will. For more info:

https://www.bejakovic.com/10commandments

The power of accusation

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Yesterday was the first time I ever got excited to watch a sales message. But I wound up bitterly disappointed. Aye, even offended.

Quick background:

I talked to a friend the day before. He’s a doctor. “We’re headed for a new round of corona lockdowns,” he said. He gave me reasons why, based on Israel and the rise in infections there. All this was news to me.

Then yesterday, I got an email with the subject line, “COVID’s return.” My ears pricked up because of my friend’s warning. I opened the email.

“Corona is all about control,” the email said. This tapped into my recent interest in mechanisms of control. So I clicked the link and found—

Ron Paul! Telling me the truth about corona!

Now in my eyes, Ron Paul is a genuine celebrity. He’s a former U.S. Congressman… a well-known libertarian figure… and three-time presidential candidate.

So that’s the quick background. New corona lockdowns… mechanisms of control… Ron Paul. That’s why I was excited to watch this sales message. For the first time ever.

Sure, the message came from Stansberry Research. So I knew what the conclusion would be — buy our newsletter and protect your money, or even prosper while the rest of the country goes to hell.

Still, I thought I might hear something new and interesting along the way. Something that would give me context for puzzling things I’ve been seeing. Something that might make me say, “A-ha, it makes sense now!”

But I didn’t get any of that. Even though the email promised to tell me “what’s actually going on in America”… and even though the sales page warned “Something BIG Is Coming”…

All I got was a bit about Ron Paul (it turns out he’s a doctor by training)… and then a bunch of stuff about out-of-control government debt… and how we are giving too much money to stupid things like the National Endowment for the Arts.

“But there’s nothing new here, Ron!” I finally yelled at the screen. “Why are you wasting my time with this? But don’t answer, I know. Because they are paying you. Still, Stansberry’s been saying this same thing for what, 20 years? Why should I buy it now? Couldn’t they come up with something a little fresh? A little stimulating?”

Hm.

Maybe you agree with me that Ron Paul and Stansberry should both go to the Devil, where they came from. Maybe you’re glad I finally voiced that.

Or maybe you’re puzzled by my negativity, and you’re wondering why I’d yell at my own computer screen.

Or maybe you’re put off. “All right, Bejako,” I hear you saying, “since you’re so holy, what fresh and stimulating thing did you say with this nasty email?”

To which I could pretend I’m not selling anything here. But you and I both know that’s not true.

So let me leave you with a quote from Arthur Miller’s The Crucible:

“Is the accuser always holy now? Were they born this morning as clean as God’s fingers? I’ll tell you what’s walking Salem – vengeance is walking Salem. We are what we always were in Salem, but now the little crazy children are jangling the keys of the kingdom, and common vengeance writes the law!”

The Crucible is a morality play about judging and accusing others. But it’s a morality play because it’s not just about a bad episode in Massachusetts in 1692… but about something fundamental in human nature.

So here’s the new and maybe stimulating bit I offer you:

I’m not suggesting you blacklist people. But if you set yourself up as an accuser in your market, at least some of the time… there is power in that.

Power?

Yes, power. The chance to write the law.  The keys to the kingdom. Particularly if you accuse somebody new… and if you are genuine in your outrage and your vengeance.

By the way, I know of several other direct response companies that are guilty of deadly marketing sins. I’ve seen them at night, walking with the Devil. And I will name them. But if you want to read more about that, sign up to my newsletter here.

Early success

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The gangly young man stepped inside the office and froze. He took a step to the side and pressed up against the wall.

His eyes darted from desk to desk. But nobody took notice of him.

Finally, he spotted somebody even younger than himself at one of the desks. He walked over.

“Hey buddy,” he said. “Maybe you can help me. My company has an account with you guys. They sent me down here because we just got some new business. I’m supposed to buy more ads. Can you tell me who I should talk to?”

The even younger man at the desk blinked a few times. “Actually,” he said, “that’s something I can help you with.”

The year was 1900. The place was the Lord & Thomas advertising agency in Chicago.

The young man who came looking to buy more ads worked for Collier’s Publishing. And the even younger man he approached was a 19-year-old Albert Lasker.

Perhaps you’ve heard of Lasker already. At 18, he started work as an office boy at Lord & Thomas. At 19, he became an accounts man. At 23, he became partner. At 32, he became CEO.

Under Lasker’s tenure, Lord & Thomas ran breakthrough campaigns, building brands like Palmolive, Pepsodent, Sunkist, Kotex, and Lucky Strike. And today, Lasker is known as one of the greatest advertising men of all time.

Lasker had natural talents that made him such a success in advertising, and at such a young age. But none of it would have happened — so Lasker claimed later — were it not for a few early successes. Like that Collier’s account, which landed in his lap thanks to his look of inexperience.

Early success.

I recently looked at the areas of my life where I’ve persevered and achieved something. This includes copywriting.

I made a list of common elements. There turned out to be three crucial things.

The first was an experience of early success. It gave me the belief to persevere when things got hard.

And vice versa. When I look at things where I failed… I find I didn’t have any early successes. Maybe I was following a process that was supposed to work. But without a signpost to tell me I was on the right path, it felt like wandering in the wilderness. So I gave up.

My point is that an experience of early success can be transformational.

Keep this in mind when you’re trying to retain customers or clients… or manage yourself.

An early success can come from blind luck and land right in your lap, like it did for Albert Lasker.

But with a bit of preparation, scheming, and maybe downright fakery, you don’t need luck. You can create an experience of early success with near certain probability. For your clients or customers or yourself. And once that happens… who knows how far you will go?

By the way, would you like to know about the other two crucial ingredients I found for long-term success in copywriting?

It’s something I haven’t written about before. But if and when I do, it will go into my email newsletter. You can sign up for that here.

A red hot deal on a pain in the ass product

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At the start of this month, a few days before I launched my Copy Riddles program, I naively decided to make some changes to the sales page.

I’d gotten testimonials back from people who had gone through the test round. I just wanted to paste those in.

So I opened up my page builder and —

It looked like the fridge scene in Ghostbusters. The one where Sigourney Weaver opens her fridge, and instead of shelves with salami and cheese, she sees a vortex of evil energy and a demon hound growling, “Zuuuul.”

I immediately closed down the page builder and pretended like nothing happened.

After a few moments, I carefully opened it up again. I peaked in.

“Zuuuul,” I heard the hound say again.

My sales page had completely collapsed. All the text, supposed to flow from top to bottom, had gotten crushed down and was running to the right, off the page. The images were piled on top of each other. It was unreadable and unusable.

Yesterday, I mentioned GrooveFunnels. That’s the new marketing funnel software looking to compete with ClickFunnels.

Well, I built the sales page for Copy Riddles using GrooveFunnels.

My reasoning was this:

I know how to build a webpage. That’s easy.

But what I don’t know is how to build an order page and upsell pages… how to connect to payment processors like Stripe and PayPal… how to integrate all this with affiliate tracking so I can get other people to promote my stuff and become a millionaire in the process.

I’m sure there are tech solutions for all these problems. But I didn’t feel like researching them. And I didn’t feel like paying hundreds of dollars a month to try them out, especially since Copy Riddles is still a small and experimental project for me.

So I went all in on Groove. It does everything. Builds your webpages…. creates the sales funnel… processes payments… handles affiliates.

It sounded great.

The reality of course was a mess of supernatural proportions. Lots of glitches, confusing design, and a vortex of evil energy in my fridge.

And yet, like I said yesterday, I’m actually recommending GrooveFunnels. If you are a marketer or copywriter, and you expect to ever need a new site for a project, I believe it makes sense to try GrooveFunnels out. Here’s why:

1. My sales page ended up working just fine. In fact, it fixed itself, or the little Groove elves working behind the scenes fixed it. In fact, whenever I contacted the elves with questions or requests, they were very responsive and helpful.

2. Even though simple stuff (like changing the size of a headline) was almost impossible in Groove, the hard stuff (like handling affiliates across different pages) was instant. All the stuff I didn’t know how to do came ready to go out of the box.

3. Groove is free to use. Did I mention that yet?

Fact is, Groove is a huge project. Along with the page builder and the affiliate stuff and the sales funnels, they are also working on an email service and a shopping cart and membership site software.

And since they are working on a million things in parallel, everything is full of glitches and bugs.

But those bugs are getting worked out. Groove as a project is very hot and growing. Money is being poured into development.

And one day, or so I hope, Groove will be a stable, reliable platform, which actually gives you all you need to run a business online.

So that’s why I say it makes sense to try Groove out. And to do it now.

​​Because Groove won’t always be free, but it still is. There are no restrictions on the free program, except you can only use Groove for three websites max.

The only thing is they put an ugly black bar at the bottom of your site, saying “This site was built with Groove Funnels.” But if you sign up for a free Groove account today, and forward me your confirmation email, I will even tell you how I got rid of the ugly black bar on my site, while still being on the free Groove account.

Oh, and I will give you something else too. But this post is running long, so I’ll tell you about that tomorrow, when I finish my Groove promotion. (Or you can find out today, by sending me your confirmation email.)

​​For now, if you’d like to try out Groove, here’s where to go:

https://bejakovic.com/groove