Offers

Taking credit for your rock star clients’ results

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A few days ago, I was on a call with “Rebelpreneur” Gasper Crepinsek.

Over the past couple years, Gasper built an online brand teaching people AI. He’s still doing that, but this year he is going broader, using his background as an ex-Boston Consulting guy to help people build actual and sustainable businesses online.

I helped Gasper launch a $1k+ offer last month.

We worked on it together for a couple weeks, then Gasper went out and sold it to three people in his audience in a matter of days. He then started delivering the actual offer.

Result: One of Gasper’s clients already closed his own sales and is making money as a result of working just a few weeks with Gasper.

About that, Gasper said, “He’s attributing it to me, but I told him, ‘It’s all you.'”

My message to Gasper on our call, and maybe to you now, is to take credit where you’ve earned it.

Sure, it’s smart to sell to people who would succeed with or without you. When they do inevitably succeed, there’s a glow on you as well.

That doesn’t mean you can’t take some of the credit, and legitimately.

Even if somebody is an absolute rock star, you can inspire them… you can push them a bit… you can guide them through a process so they get results faster, sooner, easier, more enjoyably than they might have done otherwise.

In Gasper’s case, his client might have done something similar in another 3 or 6 months. But because of working with Gasper, he’s got another, say, $5k in the bank, today.

That’s pretty much what my situation is with Gasper as well.

The dude was succeeding and would have succeeded more, one way or another, with or without me.

But I helped him come up with a simple, attractive offer that, from the looks of it, will be his main, high-ticket, backend money-maker for the coming year. (Gasper says, “It’s crazy how much people like it,” meaning the offer).

Is having a $1k+ offer, which you can readily sell to your list, something that interests you?

If so, hit reply and let me know.

You can’t buy anything here. But if you do reply, I’ll give you a 1-page overview of the process that I guided Gasper through, so you can go do it yourself if you like.

I’m jealous of this lead gen funnel

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Last August, I promoted Igor Kheifets’s $3.99 book, Click Send Earn, as an affiliate.

$3.99? As an affiliate?

Yes. Because Igor pays out a $30 affiliate commission for each $3.99 sale.

The result was I sent two emails, and made Igor 69 sales, while making a little short of $2100 in commissions for myself.

Igor has got a super smart lead gen funnel here, and the offer he makes — $3.99 sale, $30 CPA — has gotten a buncha other list owners besides me interested in promoting.

Maliha Mannan of the Side Blogger promoted, as did Csaba Borzasi, as did Lawrence Bernstein of Ad Money Machine, with a promo that did so well last October that he is reprising it right now, just three months later.

The reason Igor can offer to pay all these folks $30 for each $3.99 sale is that he has a half dozen order form bumps and a long list of upsells once people buy the book.

Igor knows what a new customer in this funnel is worth to him, and I suspect it’s over $30. Of course, each new customer becomes worth much more when they get on Igor’s email list and are getting exposed to Igor’s back-end offers, many of them high-ticket, which Igor knows to convert.

I am frankly jealous of Igor for this funnel. I would love to have affiliates jostling and clamoring to promote either of my two books, or the new book I’m planning to publish this year.

But who’s got time and energy enough to create and dial in all these order bumps… and upsells… and copy… and funnels… and back-end offers?

Igor does, apparently.

And he does it while working 4 hours a day, 5 days a week, and having a family, and two kids, and writing and publishing comic books, and playing video games, and watching Netflix.

It wasn’t always like this.

Igor used to work 70+ hour weeks on his biz. He was grinding and hustling and making $130k a year. That might sound like a dream to you except it really wasn’t, considering how much he was working, and how little he was able to enjoy it. Plus he was making literally 3% of the $4.3 million he makes a year now.

Today, Igor works much less, gets much more done, makes much more money, and enjoys his free time without thinking about working or feeling guilty for not working.

I’m telling you this because this past November, Igor did a masterclass covering his system for getting more done in less time. He documented the exact productivity system that took him from A to B, from overworked and underpaid to having lots of free time and making a lot of money and publishing comic books.

I’ve been through Igor’s masterclass. I’m taking ideas from it. I’m applying them to what I do.

And starting tomorrow, since it’s the fresh start of a New Year, I will be promoting this system to you as well.

Of course, there will be a special deal.

Of course, there will be bonuses.

Of course, there will be a bit of a party theme, it being only a few days after New Year’s Eve. But party theme or not, the promise here is serious:

Work less, get more done, and feel zero guilt when you’re not working.

If that’s something that makes your subtle body tingle, then read my email tomorrow.

Dude quietly bows out of Monetization Mastermind

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This past summer I created an invite-only group called Monetization Mastermind. To start, I invited a small group of list owners I have done affiliate deals and list swaps with. The idea for the group is to make more such partnerships possible.

Initially, the group featured mainly list owners who sell courses around copywriting or email marketing, since that’s what kinds of offers I’ve promoted a lot in the past.

Over time, the group has grown, either by my invitation or by recommendation of the people inside. As a result, the profile of people inside has gotten more diverse, and has gone beyond course creators in the copywriting space.

So far, everybody who has joined this group has stayed inside, though some participate more and some less. But now I have the first person who has left the group. It happens to be one of the first people I invited inside the group. Two days ago, this dude wrote me to say:

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I think I’m going to quietly bow out of Monetization Mastermind. I’ve been making an effort to network outside of copywriting groups and focus on a different audience. While I appreciate what you’ve built here and have tremendous respect for you and the folks in here, I need to put my energy elsewhere.

Thanks for putting it together. You’re doing a lot of good here. I appreciate you letting me be a part of it.

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I don’t know the full details of this dude’s business.

On the one hand, it’s a tried and true strategy to take yourself and your offers to a new market, particularly one that is willing to pay you more.

On the other hand, based on what little I know of this dude and his business, my diagnosis is that his is an issue of offers.

Specifically, I think it comes down to a classic mistake, one I see others making all the time, and one I have made myself plenty of times too.

Internet Marketer Travis Sago, who is either unable or unwilling to speak other than in metaphor, calls this mistake “selling the hammer.”

The alternative being, selling the birdhouse, or the patio deck, or the chicken coop.

As Travis says, “Nobody is ever just buying a hammer. There’s an outcome they’re looking to get with that hammer”

Do I hear you groaning, or are you rolling your eyes right now?

I mean, this is really just that old chestnut about how nobody wants a quarter-inch drill, but a quarter-inch hole, except with other hardware, right?

Right.

But people find it surprisingly difficult to apply this super obvious and familiar lesson when it comes to their own hammers, ones that they have spent weeks or months designing and sourcing and forging.

Folks keep selling the hammer for years, or for as long as they stand, making new versions and crowing about the latest improvements… until they either wise up and start promising birdhouses and patio decks and chicken coops… or until they quietly bow out of the market, because their hammers are just not selling enough.

This got me curious.

Are you planning to launch an offer in 2026, an offer you need to be a success?

If so, I’m curious what offer you’re planning.

And I’m curious how you came up with your plan.

If you like, hit reply, unburden yourself, and tell me about your upcoming offer.

I’m not promising anything but to listen and maybe to ask some follow up questions.

But who knows, sometimes that can be the most valuable thing you can get, and can lead to insights that can make all the difference when you make the intimidating decision to actually go live.

Hot new “no cure, no pay” repackaging of a service offer

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Long-time reader and customer Rasmus Gullaksen writes in reply to my email yesterday:

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A bit unrelated, but I came up with a new ghostwriting offer for my audience a few weeks ago. And I’ve never experienced so much demand for a service EVER. literally had 25 ish people write to be about this offer after promoting it 2-3 times on LinkedIn.

Most LinkedIn ghostwriters sell 6-8 monthly posts for X amount. But that has all the risk on the clients side (if the posts dont perform, the client still pays) and no big upside for the ghostwriter (if 8 posts do well and make a lot of money, the ghostwriter doesnt get anything more)

So I came up with the offer (a kind of No cure, no pay ghostwriting)

1. I’ll overhaul your LinkedIn profile page for $1k (so it sells better)

2. And then I’ll ghostwrite for you for free until you get a new client from your content, and only once that happen, I get a cut off the amount you make from that deal. If it takes 10 posts to get there, the client wins (10 free posts) and then they also get a new client (win for them, win for me) + I don’t make any commitment to post X times for them, I just post as many as I think are necessary + ramp up if things go well etc. I then get paid only if my content gets them results, and that only gets easier and more lucrative as time goes.

Right now im just trying to figure out what kind of business owner has the best business model for me to do this for. Currently helping a motivational speaker, a legal advisor, and a SaaS founder.

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I think what Rasmus is doing is… absolutely GREAT.

There’s lots of clever stuff going on in Rasmus’s offer above. What I wanna focus on is a super basic thing, which I believe drives this whole thing – that this is a service offer with a guaranteed outcome.

Is that really so hard?

To come up with a specific outcome for the service you provide… and to find a way to guarantee that outcome?

At least for some clients? And to then factor out your risk, by making this offer ONLY to those right kinds of clients?

If you offer services — copywriting, media buying, dog walking — maybe it’s worth thinking about how and for who you could provide a guaranteed, bundled up outcome.

Maybe it can mean you sell more easily… have an easier time with delivery… AND make more money?

Putting the idea out there.

If you already do this, and guarantee an outcome with some of the services you offer, write in and let me know.

I wanna hear your experiences. And who knows, maybe I end up promoting you and your offer, like with Rasmus above.

Have I promised too much?

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Yesterday, I sent an email in which I privately and secretly advised you to bid as much as it takes to win my upcoming auction.

The background, in case you missed it:

I will endorse the winner of this auction to my own list. What’s more, I’m offering to keep endorsing and promoting the winner until he or she makes back the entire investment.

I got a reply to yesterday’s email about that, which just said:

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maybe i should take a loan out

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This echoes something a member of my Daily Email House community wrote, back when I ran a poll to check if there’s interest in this “I endorse YOU” offer:

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The guarantee of money back really makes this a no-brainer… I’d open a 12-month no interest credit card if I needed to, to pay for this 🙂

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This gave me a great idea.

Yesterday, I reached out to Wells Fargo.

In spite of it being Saturday and not a day that bankers normally work, they got back to me right away and agreed to sponsor this auction, with a custom line of uniquely low-interest credit cards…

No, none of that.

It’s true that in preparing for this auction, I have used what I’ve learned about the people in my list across thousands of emails sent… hundreds of hours spent in individual communication with my customers… and about 5 years of making offers, some successful, some unsuccessful, all providing some data points of learning into what people on my list want, fear, and are wary of.

I’ve used that, plus more feedback from my list, to craft the grandest, sexiest, and riskiest (for me personally) offer I’ve ever created.

It’s possible I’ve promised too much for my own good. But I’m gratified to see signs that the right people are finding it pretty irresistible.

That said, I don’t want anyone going into debt in order to win. Debt for me carries bad vibes and karma, and frankly, that’s not something I want to take on.

On the other hand, if you do have money to invest in something:

I can tell you I’ve long ago stopped investing in stocks and index funds.

For one thing, I don’t know what I’m doing with those.

For another, I figure my returns will be much, much, much better if I simply spend that money to build up my email list. I don’t know any other investment that can conceivably pay me back 100% of my money on day 0, and give me 500%-1000% returns over the next 6 months to a year.

On top of that, I’ve personally found that investing in newsletter traffic is better than other forms of traffic to grow my email list, because newsletter readers are proven to open read and respond to emails.

If on top of that top, you throw in a warm and honest endorsement from the person who is sending you his trusting and engaged readers, then…

Well, I should stop myself, because I’m again starting to hype up and promise. And while I normally don’t have a problem with either, like I said, maybe I’ve done too much of both already.

If you are interested in having me endorse you:

I’ve officially set the date for this auction.

It will happen this coming Wednesday, December 10, as the Moon moves from Leo to Virgo (auspicious for new beginnings).

The exact time the auction kicks off will be 6pm CET/12 noon EST/9am PST.

The exact place will be my Daily Email House community. If you’d like to get inside in time and get familiar and comfortable before the craziness starts:

​https://bejakovic.com/house​

Would you bid at least $2… to get me to ENDORSE you to my audience?

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A couple weeks ago, I sheepishly asked if you would bid at least $1 to have me promote you to my audience.

I got a goodly number of people saying YES.

But my ego craves approval and encouragement something fierce… and frankly my ego was not satisfied.

So I went away… locked myself in my laboratory… and experimented and researched and toiled until…

I CREATED IT!!!

V2: My new prototype auction offer.

The stakes are bigger this second time around.

And that’s why I’m asking if would bid, not just $1… not even $1.50… but at least $2 (two whole dollars) for the following:

#1. I will ENDORSE you to my audience

I have a unique level of credibility with my list, and more broadly, in the email marketing and copywriting space.

I have been emailing for years, and I’ve had readers stick with me for years… I don’t really hard-sell and I don’t ever sell out… I’m always looking to only promote things I feel good about because I believe they are genuinely valuable to my list.

As a consequence of these long-standing policies, I regularly turn away lots of people who would like me to endorse them or their offers.

But when it comes to you?

I will endorse you 100% to my audience.

In other words…

I will transfer my credibility to you, both so you can hit the ground running with my readers when they become your readers… and so in the future, you can go around and say, “I got endorsed by John Bejakovic therefore hire me/read me/buy from me.”

Maybe that sounds like a paradox? Or like I’m finally selling out?

After all, how can I endorse you congruently, without even knowing who you are or what you do?

Glad you asked:

#2. I will work with you to create the sexy and valuable offer I will promote in my newsletter

We will work together.

The goal here is both for me to get to know you, so I can figure out what your unique strengths are, and so I can credibly endorse you…

… and so we create something I will feel great about promoting to my list, and that my list will find both valuable and sexy.

Ideally, we can start with offers or content you currently have. But if that’s not an option, I will help you create something from scratch.

(I can even contribute some of my own content or offers, and give you rights to give that away.)

I will also work with you on the ad copy and the landing page copy.

You will get as much 1:1 with time me and even my hands-on help as needed (though as little as possible).

And then, optin bribe done…

#3. I will also work with you to come up with a thank-you page offer

This is an offer you can make to new subscribers on day 0, as soon as they sign up.

This is the secret to both making money immediately… and to turning free subscribers into first-time buyers, who are dramatically more likely to buy from you down the line.

(Once again, we will work together on both the offer and the copy.)

#3. I will then send a dedicated email to my list and create a post here in Daily Email House, to promote and endorse you and your optin bribe, and…

#4. I will GUARANTEE you will make 100% of your money back

If you don’t make 100% of your money back on day 0, with the first email and post I create to endorse you, I will keep promoting you… and endorsing you… and sending new subscribers to your list… for as long as it takes for you to make back 100% of your money.

I will also keep working with you to tweak the copy or offers (or come up with entirely new ones) if that seems to be the issue.

UNOFFICIALLY, my goal is to take the winning bid here, and have the winning bidder make 10x his or her investment, over the next year, as a result of this offer.

I honestly think it’s very doable, because an email list has tremendous value if you keep mailing it, and because first-time buyers are likely to buy future offers you create.

But also, I think 10x in the next year is very doable because of a couple…

BONUS IDEAS

#1. “First we take Manhattan, then we take Berlin”

After you get my endorsement and my readers become your readers, I will help you take the same funnel and put it in front of other creator’s audiences.

I will give you valuable paid resources and, again, my personal help in finding, negotiating, and reducing the price of ads in other newsletters, so you can keep growing your list at breakeven or at a profit, regularly, month after month.

(And yes, you can approach these newsletter owners and tell them, “I already got John Bejakovic to endorse this offer… and his audience loved it.”)

#2. Membership inside my Monetization Mastermind

The Monetization Mastermind is a small, invite-only group I’ve set up for list owners, with the goal of forming JV partnerships and doing list swaps.

I won’t name names here, but the Monetization Mastermind features the who’s who of list owners in the email marketing, course creator, and copywriting worlds — about 50 of us in total.

(The fact these busy and influential folks are inside a community I organize goes back to my unique credibility in this corner of the Internet.)

This group is exclusive, invite-only, and highly vetted.

But once you will have my folks on your list as a result of me endorsing you… and a working offer funnel as a result of me working with you… you will belong inside the Monetization Mastermind, and you will be able to take the funnel we’ve created and use it (or tweak it slightly) to do list swaps with other successful list owners.

(Once again, the fact that you have been endorsed and promoted by me, and that you have an optin bribe that’s been proven to be interesting and valuable to readers will make this an easy and natural sell, unlike if you were simply to approach these same people out of the blue.)

#3. OTHER BONUSES???

As a final idea, I’m open to offering other bonuses based on ideas you throw at me.

Special status within my Daily Email House… an interview I do with you and post within either Daily Email House or Monetization Mastermind or both… a spot on a RECOMMENDED PARTNERS page on my site… a link to your optin bribe inside my book bonus flow… help with email copy to build up your status and standing further…

… what extra inducement would make this auction offer worthwhile or exciting or sexy for you?

Lemme know and if my liver can handle it, I will make it happen.

AND NOW…

I’ve done my research when crafting this V2. That’s how I know:

Fellow email marketer Daniel Throssell says he “literally built his entire business off” an ad he ran to Ben Settle’s list.

(That was a time that Ben was selling one of three spots in his newsletter for $500… without any kind of personal help and certainly without any endorsement.)

Daniel claims he got a 10x return on his ad spend, and I can well believe that’s an understatement if you could really see what those newsletter subscribers have paid Daniel over the years.

AT THE SAME TIME:

Another would-be list owner who ran an ad in Ben Settle’s newsletter (same as Daniel) got NO CLIENTS and didn’t make his money back. This guy wrote:

“I bet if I had offers in place and knew what I was doing that I would’ve made that money back in one sale.”

As part of this V2 offer, I’m offering help with your optin bribe and the rest of your funnel.

In my research, I’ve seen somebody offering a “newsletter ad” funnel like this for $5k.

Yeah, I’m also offering that.

But I am also offering… not just to put your ad and your list in front of my audience… not just to help you with the offers and the funnel to monetize that ad… but I’m putting my name and endorsement on the line for you, so you benefit from the credibility I’ve built up over the years.

It’s very very rare to get somebody to go full-in and endorse you to their list.

The few times it’s happened as an offer, made by credible people with real standing in their industries, it ranged all the way up to $34,000 on the high end.

And in all the cases I have found audience owners offering an endorsement, there was NO guarantee that you will make your money back.

And yet, a 100% guarantee is something I am offering with this new and improved V2.

So with all that said?

Would you bid $2 for all this — for my help, audience, endorsement, and personal guarantee?

Vote away below… and your votes will determine if this auction happens… or if I skulk back to my lab because I laid an egg.

​Me likey, I’d bid $2!​

​Good golly, I’d bid at least $200!​

​I play big! I’d bid at least $2,000!​

​I ain’t playin’! I’d bid whatever it takes to WIN!​

“Coaching crickets” so loud you cannot hear the quiet “maybe”

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Before bed this past week, I’ve been reading a book about direct marketing. A couple nights ago, I read the following:

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You need to identify all the categories of solutions available to your prospect. Make a list of their pros and cons. Your job is then to close all the doors to buying other solutions by identifying all the ways your solution is better than all those other solutions.

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“WOW,” I said out loud. “This is GREAT advice! I should totally do this with my newsletter and with the offers I make!”

Then I shrank back a bit, and looked around my bedroom to make sure nobody had heard me.

I realized what I’d read is perfectly normal, commonplace advice about any kind of selling.

In fact, back when I used to write lots of advertorials and sales pages for clients, this kind of “dismissing alternatives” was a major part of my research process, which took probably 60% of the entire time I devoted to any copy project.

And yet…

A different part of the brain is involved when you’re solving a problem for other people than when you’re solving a problem for yourself. At least that’s how I explain to myself why I never think to apply things I knew to do so well for clients to my own newsletter and my own offers.

I once heard marketer Sean D’Souza say:

“If you wanna solve your problems, go and solve somebody else’s problems.”

That’s one reason why I recently started offering 1:1 coaching.

Of course, there are other good reasons too.

For one, doing 1:1 coaching gets me talking to the most motivated and proactive people in my audience, which makes me feel much better about what I’m doing in the world, and the impact my ideas and work can have.

For two, 1:1 coaching is market research. It exposes me to my audience’s problems, objections, and desires in a way that I never woulda thought up.

For three is that thing Sean D’Souza says. I’ve realized that my best advice to others is really advice I myself should be following as well, but that, for mysterious neurological reasons, I could never give to myself directly.

I just gave you three good reasons why you too should consider offering coaching, if you’re not doing it already.

Only one problem:

Like I wrote a couple days ago, “coaching” is actually a terrible offer.

The only way “coaching” sells is if you have built so much status or bond with your audience that they are basically buying YOU, in spite of that vague and unattractive “coaching” offer you made.

(That’s why I can kinda sorta get away with it.)

But what if you don’t have the same level of status and bond with your list yet?

From what I’ve heard among people on my list and inside Daily Email House, it’s a real problem. As one House member put it:

“I have thrown coaching to my list before, but the crickets were so loud I couldn’t hear the quiet ‘maybe.'”

A couple days ago, I talked about a new and 100% different offer you can make instead of “coaching.”

It’s a transmutation of “coaching” into something else, which sells better, is easier to deliver, and still gets you all the benefits I listed above.

Could this be something you’re interested in?

If so, hit reply and let me know.

Yes, I am selling something here ultimately. And if you hit reply and express the smallest bit of interest, my crack team of D2D salesmen will immediately descend on your front lawn, set up camp, and start a round-the-clock door knocking campaign…

No, none of that.

If you do reply and express interest, I will simply reply back, in order to find out a bit more about you, so I can see if this “alternative to coaching” could be useful to you.

If I think it can be, I will give you the full details.

If you like the sound of it, you can take me up on what I’m selling.

If it’s not a fit for any reason, you can tell me no. You won’t hurt my feelings, or sour this relationship we’ve got going on.

Does that sounds like something you can bear?

Then ask yourself whether a different, easier-to-sell offer instead of coaching could be valuable to you. If it could, hit reply and tell me so.

3 conclusions from the Black Friday Bundle

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Yesterday concluded the magnificent and possibly final Black Friday Bundle.

In case you weren’t following along, there was a bundle of courses for sale by 11 copywriters and marketers, supposedly masters of persuasion and selling, myself included.

The bundle was capped at 349 copies (because scarcity, and because that’s what the last such bundle sold). But if you go to the finalized sales page right now, you will see…

“349 292 seats remaining”

… and you will hear a few lonesome crickets chirping, and a melancholy wind blowing through the trees.

Clearly, the bundle under-performed. What done it? And what does it mean for me, or you, if you want to do something like this in the future?

After every promo, I like to sit down and make a list of conclusions. I did so today. Here are 3 big ones:

#1. “Only two ways to make money…”

My friend Sam, who reads these emails, yesterday sent me a quote by Jim Barksdale, former CEO of Netscape. Says Barksdale:

“There are only two ways I know of to make money. You can bundle, or you can unbundle.”

Whether it’s time to bundle or unbundle will depend, as all other things in business do, on where the market is, and what they’ve grown to expect.

“Bundle a buncha random copywriting courses at a discount” worked great at the start of this decade, during the corona and post-corona surge in interest for online side hustles or business opportunities, back when there were fewer copywriting courses and course creators on the scene than today.

Today, that basic approach is clearly no longer working.

Of course, bundles can still work.

I wrote just last week how I happily spent $495 on a bundle of courses. And earlier this year, a bunch of bundled trainings on AI in copywriting sold those now-impossible-seeming 349 copies.

In other words, a copywriting or marketing bundle can still work today if it has either 1) an exciting concept (the AI thing from earlier this year) or 2) a convincing reason why (eg. a clearance bundle due to the business shutting down, like that bundle I happily bought last week, though that was not about copywriting).

This Black Friday Bundle didn’t have either an exciting concept nor a convincing reason why, and given the fact that copywriting is no longer HOT, the bundle did as it did. And yet, my conclusion is…

#2. I should participate in more bundles

In spite of the milquetoast performance of this bundle, it was still a good deal for me.

I made a bit of money promoting the bundle directly. Not enough to pay for a house, but also not terrible for four emails and no obligations to deliver anything after the promo.

But much more important, I got 50+ new subscribers, most of those buyers of a $299 offer, and a few $598 buyers (who got both the front end and upsell).

At least some of those people are likely to spend thousands of dollars with me down the line.

That’s why, even though I recently wrote that promos featuring a bunch of affiliates make no sense for me to participate in, I’ve concluded I should do more of these bundles. The new subscribers and new buyers on my list make it worthwhile.

That said…

#3. I should have had an immediate offer for new buyers

I read this in a book before bed last night:

“Every touch point your prospect or customer has with your business should be monetized. Every page your customer lands on, every response to a support ticket, every action a prospect or customer takes (or doesn’t take) must be monetized. If not, you’re hemorrhaging money and it’s only a matter of time before you bleed out and die.”

I felt a little faint after I read this.

The fact is, I should have had a special offer for people as soon as they sign up, and a second offer after that, in the welcome email in which I told them they are in for Daily Email Habit, or in the delivery of the offer itself.

I should have, but I didn’t, and I still don’t.

The fact is, I am launching new offers, but it’s largely happening inside my Daily Email House community, and even there, behind the scenes.

Daily Email house is my free community where the mission is, “Use your email list to pay for a house.”

(Much more doable than you might think, since the monthly mortgage or rent payment is around $3k on average).

If you’d like to get inside this community, the front door is at the link below. But beware, because once you’re inside, one day, when you least expect it, I might make you an offer, one which you will be free to accept or reject.

If that doesn’t turn you off:

https://bejakovic.com/house

Sex and copywriting?

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I got a question or two from a reader yesterday:

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I am looking to help people have a better sex life! I don’t have as much experience helping people with this issue as I would like. Curious if this copyrighting work will be useful for me due to the sex topic nature?

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I wasn’t 100% sure what this reader was asking — it sounded like there were two questions there:

QUESTION 1: “Is copywriting relevant if you sell ‘teach you a better sex’?”

The stock answer is that the brain is the biggest sex organ in the human body.

If you wanna take control of the brain, whether of your partner or your coaching client, then sweet, seductive words, including written words, are the way to do it.

And that’s why:

Back when I had copywriting clients, I actually wrote a good deal of copy for businesses in the sex and relationships niche on ClickBank, including sexy daily emails and sexy sales letters.

I also know of a coach on my list who has a high-ticket coaching program to make women’s sex lives better. She writes sexy daily emails.

I also know a coach on my list who has a high-ticket coaching program to make men’s sex lives better. The last I heard, he was also writing sexy daily emails, and was spending a lot of time fussing over his sexy Facebook ad copy and his sexy sales page copy.

So sex and copywriting?

Yes, sex and copywriting.

QUESTION 2. “What if I’m a coach but I don’t have a lot of experience?”

In that case, my best advice is to make a truly irresistible offer to prospects. Specifically, I’m thinking of an offer I will cleverly code name “Truly Irresistible Coaching Offer.”

The Truly Irresistible Coaching Offer is so irresistible it works even if you have little experience. The deal is simply too good for people to pass up, even if they aren’t 100% sold on you yet.

The Truly Irresistible Coaching Offer has worked to make sales for thousands of coaches, even those with little experience or credibility, across niches ranging across spiritual, business, relationships, and health. (Maybe even sex???)

But the real benefits of the Truly Irresistible Coaching Offer are:

1) The nice and quick income it provides, which translates good money even for an established coach,

2) An opportunity to upsell people into still nicer income,

3) Rapport and bonding and work with your clients and prospects, which in time overcomes that sticky problem of “I don’t have that much experience.”

This probably sounds fuzzy to you, and it is, because I don’t want to give away too much. I’m teasing this Truly Irresistible Coaching Offer, as part of my ongoing promotion of the Black Friday Bundle.

I wrote about that bundle yesterday.

11 offer creators, including moi, are bundling their offers, totaling $13 million in value (approximately), but selling for only $299.

I figure the real benefit of such a bundle is the thrill of buying a bunch of stuff, which has established real-world value, at a steep discount.

And since I figure that thrill of buying at a discount is the real benefit, rather than piling on free bonuses, which give no satisfaction, I am giving you four opportunities to buy more stuff, with established real world value, at a thrilling discount.

Yesterday’s opportunity:

1. “$25 Classified Ads.” A behind-closed doors opportunity to get in front of about 20,000 relevant prospects… advertise and test out your offers… get clients and partners… and grow your list… for what works out to $25 a pop.

Today’s opportunity:

2. Truly Irresistible Coaching Offer. A course that lays out how to make the Truly Irresistible Coaching Offer I teased above.

This course costs $997. That might not sound like any kind of a bargain, but if you consider that this Truly Irresistible Coaching Offer you make itself sells for $997, and is truly irresistible, then even one client, and this course will pay for itself.

Two clients, you will double your money.

Three clients, you will triple your money.

Four clients, I could keep going, but I suspect you see the pattern. And the pattern is that this is basically buying money at a discount.

Tomorrow and Sunday:

3 + 4. I will have more great deals to tease you with.

Of course, if you buy today, I will also tell you the other deals as I tease them out to the rest of my list.

In any case, if you wanna buy the Black Friday Bundle and get a great deal, and then have the opportunity to buy more stuff and get even more great deals:

https://bejakovic.com/greatdeals

If nobody wants your profit-making offer, give it away

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Yesterday I organized a Zoom call for a few list owners.

One of these, a successful copywriter and marketer, was asking how to price, or how to persuade businesses to take him up on, his newfangled sales machine.

“Is $15k a year a good offer? The sales machine is super valuable, and has produced great results for the businesses who have used it. But it’s been a hard sell.”

I thought it was instructive that a successful copywriter and marketer was asking this question.

My answer was, if this thing produces sales so well, why not package up the results into a nice gift box, and sell that gift box instead?

In other words, instead of persuading business owners to buy a gizmo that costs $15k a year and promises to produce sales… why not persuade them to accept new money in the bank, which they can pay you a finders fee for?

In the words of marketing legend Claude Hopkins, who became the modern equivalent of a billionaire using little more than a typewriter:

“In every business expenses are kept down. I could never be worth more than any other man who could do the work I did. The big salaries were paid to salesmen, to the men who brought in orders, or to the men in the factory who reduced the costs. They showed profits, and they could command a reasonable share of those profits. I saw the difference between the profit-earning and the expense side of a business, and I resolved to graduate from the debit class. “

“Yes,” I hear someone saying in the back, “but business owners should already know that a sales gizmo isn’t really an expense, because it will help them make money. They should be smart enough to see a profit-generating solution when they see one. They should they should they should.”

Yes, they should.

But they don’t, just in the same way that the successful copywriter above should have remembered the century-old lesson that turned Claude Hopkins into a billionaire, but he didn’t.

The fact is, we have limited time and attention and energy, and doing the work of translation — of turning what we have into what we could possibly have, of what we buy into what it could do for us, of what we sell into what people really want — requires time and effort.

You can argue against this aspect of reality. Or you can work with it, and simply translate what you sell into a result that people care about, and that they can take you up on without risk.

Moving on.

I recently got a bunch of feedback from my readers, and I found that a large number of people list, as their #1 goal, getting consistent with emailing daily.

Maybe you too feel you should should should be writing consistent daily emails. But you still don’t do it.

If it’s not happening, and if it’s important to you, maybe it’s time for to take a different tack:

https://bejakovic.com/deh