Promises

Why I keep putting “coaching” in quotes

by

Yesterday, a long-time reader and customer wrote in, with confusion about my current offer to help you turn “coaching” into a simple $1k+ offer:

===

I guess I don’t know why “coaching” is in quotes. Is this to sell coaching? Part-time coaching? There is something I’m missing or don’t understand about the offer.

===

It takes a big man to admit he has been making a mistake in his emails for a week or more, and to apologize for failing his readers.

Fortunately, I am not a big man, so you don’t have to listen to me apologize or admit to anything.

Instead, I can tell you I’ve been reading a book about marketing (I know, what’s new).

Says the book, there’s gold in what your marketplace tells you, not directly when you ask, or in formal situations like when they decide to sit down and write you a testimonial. Instead, there’s gold in unguarded moments, in casual comments, in the tone in which they write in and ask questions or reply to your emails.

In short, you gotta read between the lines.

Looking at my reader’s comment above, my reading between the lines is of frustration.

My further reading (ok, guessing) is that this frustration is due to being both intrigued by my offer and being unable to make a yes or no decision on it.

And getting still further in between the lines, I’m fully guessing this inability to decide is because my reader cannot tell if this offer I’ve been talking about is intended for him or no.

Am I right in my reading between the lines?

I have no idea. But let me try to be explicit about who this offer is for and who it’s not for, and see the result.

If:

– You have tried offering coaching in the past, or are trying to offer it now, without much success, and

– You have a small but dedicated list of readers, meaning 500 or more folks who open your emails whenever you send one…

… then what I’m offering right now is for you. My offer is to help you repackage “coaching” into a simple 1k+ offer that actually sells, and to keep helping you until you’ve sold $10k of your new offer.

On the other hand, if you don’t have a list, or you never write them, or you have no interest in working with any of the folks on your list directly and 1-1, then I’ll be useless to you, at least in my current incarnation.

As for why “coaching” is in quotes… from that same book I’m reading:

===

Want to know what separates the experts who have people begging to buy from the ones who struggle to make sales?

It’s not their expertise.

It’s not their marketing.

It’s not even their solutions.

It’s knowing exactly how to package what they know into the perfect next step.

===

That’s why I keep putting “coaching” in quotes. Because “coaching” stands for a specific way to package up and publicly present what you know.

It’s not the only way.

If offering “coaching” hasn’t been working for you, I’m offering you a new way. A way to package up what you know into the perfect next step for people in your audience, one that you can realistically and congruently charge $1k+ for, and that the right people will readily say yes to.

If that’s something you are interested in, then hit reply, and write me some lines that I can read between.

Read this if you’re stuck with a “hammer selling” brain

by

I’m an old, old man. Let me tell you just how old:

I was the washing dishes this morning — my way of staying off the computer right when I get up — when I felt my back start to seize up.

This has happened to me a few times before in my life, always when I was doing some sort of quick movement, usually when it was cold.

Today was the first time it has happened just on its own, while I was behaving myself and in fact elbow-deep in hot water.

(Maybe it’s because I’ve been going to the gym a lot these past days. And when not at the gym, I’ve been doing yoga at home, and yoga, from what I’ve experienced, is an excellent way to get cramps and pull muscles and cause joint injuries.)

In the past, when my back seized up, it was extremely painful, and usually took days to fully resolve itself.

Today I managed to intercept it early.

I stopped what I was doing. I straightened up. I breathed deep. I went to lie down on the floor a bit. I put my back against the radiator in the bathroom to try to get muscles to unspasm. I even went to the pool a bit later and swam for a half hour, which seems to have helped things.

As a result, my back hasn’t been nearly as bad today as in the past when this happened.

But I can still feel it a bit, and when I sit or turn, I get the sense that my back is just waiting to fully seize up.

I will be traveling back to Croatia tomorrow, five hours on various airplanes. I’m hoping to avoid traveling in extreme pain whenever I turn or bend or straighten up.

Do you have any suggestions for me to cure my spasmy back muscles? Anything at all? I’m willing to entertain whatever you can propose.

In other news, yesterday I asked people for new offers they are planning to launch in 2026. I was curious about the offers themselves, and also curious about how people are going about defining these offers.

I got a buncha responses.

Here’s one that caught my eye.

A reader kicked off by telling me he will be launching “a group coaching membership with a 1:1 coaching offer built around it (adding email coaching and *maybe* calls).”

This reader went on to say what this shiny and elaborate hammer is intended for:

====

The market is people over 40 who are feeling the effects of age, from less energy, aches and pains, unwanted flab, and such things.

[The reader explained how hard it is to differentiate yourself in that space, or to say anything really new. He concluded with:]

The whole fitness space is the definition of a saturated Stage 5 market, and that’s true even when you dig into several layers of niches and sub-niches.

===

In the words of Byron Katie:

Is that true?

Can you be 100% sure that it’s true?

Like I wrote above, right now I would entertain any kind of cure for my almost-but-not-quite seized back.

I wouldn’t really look at the testimonials or endorsements or credentials of the person suggesting it to me… I wouldn’t be concerned about it being a new mechanism… I wouldn’t care whether I have a relationship with the person who’s offering help.

In other words, I, a person over 40 who is feeling “the effects of age, from less energy, aches and pains, unwanted flab, and such things” would be willing to listen to pretty much the first person who would come and promise to have a solution for my highly specific health issue.

I don’t know if “almost-but-not-quite seized back” is a good market to go after.

But it seems like talking about this could at least make for an effective ad… or an email hook… or maybe an Agora-style bonus to give people along with a free trial of the “group coaching membership with a 1:1 coaching offer built around it.”

That’s it. That’s all I got for you today.

I think the marketing and sales implications are clear.

The only thing that might not be 100% clear to you is how to dig up such “layers of niches and sub-niches” where the riches lie in your market.

For that, I’ll direct you to my group and community, Daily Email House.

Inside the group, you can ask questions and I can chime in with comments and occasional answers, and sometimes further questions.

In case you’re having a hard time getting out of “hammer selling” brain and into the frame of solving present pains of the market, here’s my cure for that:

https://bejakovic.com/house

Dude quietly bows out of Monetization Mastermind

by

This past summer I created an invite-only group called Monetization Mastermind. To start, I invited a small group of list owners I have done affiliate deals and list swaps with. The idea for the group is to make more such partnerships possible.

Initially, the group featured mainly list owners who sell courses around copywriting or email marketing, since that’s what kinds of offers I’ve promoted a lot in the past.

Over time, the group has grown, either by my invitation or by recommendation of the people inside. As a result, the profile of people inside has gotten more diverse, and has gone beyond course creators in the copywriting space.

So far, everybody who has joined this group has stayed inside, though some participate more and some less. But now I have the first person who has left the group. It happens to be one of the first people I invited inside the group. Two days ago, this dude wrote me to say:

===

I think I’m going to quietly bow out of Monetization Mastermind. I’ve been making an effort to network outside of copywriting groups and focus on a different audience. While I appreciate what you’ve built here and have tremendous respect for you and the folks in here, I need to put my energy elsewhere.

Thanks for putting it together. You’re doing a lot of good here. I appreciate you letting me be a part of it.

===

I don’t know the full details of this dude’s business.

On the one hand, it’s a tried and true strategy to take yourself and your offers to a new market, particularly one that is willing to pay you more.

On the other hand, based on what little I know of this dude and his business, my diagnosis is that his is an issue of offers.

Specifically, I think it comes down to a classic mistake, one I see others making all the time, and one I have made myself plenty of times too.

Internet Marketer Travis Sago, who is either unable or unwilling to speak other than in metaphor, calls this mistake “selling the hammer.”

The alternative being, selling the birdhouse, or the patio deck, or the chicken coop.

As Travis says, “Nobody is ever just buying a hammer. There’s an outcome they’re looking to get with that hammer”

Do I hear you groaning, or are you rolling your eyes right now?

I mean, this is really just that old chestnut about how nobody wants a quarter-inch drill, but a quarter-inch hole, except with other hardware, right?

Right.

But people find it surprisingly difficult to apply this super obvious and familiar lesson when it comes to their own hammers, ones that they have spent weeks or months designing and sourcing and forging.

Folks keep selling the hammer for years, or for as long as they stand, making new versions and crowing about the latest improvements… until they either wise up and start promising birdhouses and patio decks and chicken coops… or until they quietly bow out of the market, because their hammers are just not selling enough.

This got me curious.

Are you planning to launch an offer in 2026, an offer you need to be a success?

If so, I’m curious what offer you’re planning.

And I’m curious how you came up with your plan.

If you like, hit reply, unburden yourself, and tell me about your upcoming offer.

I’m not promising anything but to listen and maybe to ask some follow up questions.

But who knows, sometimes that can be the most valuable thing you can get, and can lead to insights that can make all the difference when you make the intimidating decision to actually go live.

“This changes everything” (no it doesn’t)

by

This morning I was reading an article about Elizabeth Gilbert, who wrote the massive bestseller Eat Pray Love, and the “dizzying numbers of women” who have followed in her wake to narrate their lives and loves online. This passage made me tingle:

===

On social media, many of the most chaotic and emotionally lawless people you’ve ever known are posting on a regular basis about having at long last achieved inner peace. Many among us, after observing this cringe-inducing side effect of regular self-narration at mass scale, have given up altogether on sincere ideas of personal epiphany.

===

I’m not on social media, but I am on email, a lot. And the passage above sounds exactly what I feel when I read the often-emailed phrase, “This changes everything.”

For fun or frustration, I just typed that phrase into my Gmail and came up with 52 exact matches in the subject line or preview text.

From coaches… crypto peddlers… course creators… Internet marketing gurus… two A-list copywriters… a B-list copywriter… and about a half-dozen investing mavens who act as the face of various Agora newsletters.

Whenever I hear somebody who has been in business for more than 2 weeks breathlessly announce that “This changes everything,” I conclude that this person or brand is either 1) chaotic or 2) the sales equivalent of “emotionally lawless” ie. unscrupulous.

And I lose a bit of respect for them, if I have any left. I also become a little more jaded towards the idea that anything being advertised at me can be worthwhile.

I’m telling you this as a kind of public service announcement, so you can beware of people using this phrase, or maybe, so I can warn you against using the same in your own marketing.

My second public service announcement is to remind you of my recently reopened Skool group, Daily Email House.

“This changes everything?” I hear you asking.

No.

But Daily Email House might change a few things in your life or head to help you, as the current mission for the group says, “use your email list to pay for a house.”

If you’d like to join me inside:

https://bejakovic.com/house

For copywriters who are almost (but not quite) satisfied with their copy chops — and can’t figure out what’s missing

by

I’ll give it to you in a word:

Promise.

“Promise, large promise,” as Samuel Johnson wrote a million and four years ago, “is the soul of an advertisement.”

So obvious, right? You know how to make a promise, no?

Of course you do. You just tell people, “Here’s what you’ll get,” and you lay out what’s in it for them. You try to juice it up a bit with some John Carlton adjectives like “astonishing” or “accidental.” As garnish, you put “How to” in front of it.

Except, if this is all there is to making a promise, then why isn’t every offer, even every good offer, flying off the shelves? And why isn’t every copywriter who supposedly knows how to make a promise getting paid in heavy sacks of gold?

I’d like to propose to you that the most basic and most important skill in copywriting — making a promise — is more subtle and more involved than you might at first believe.

And as proof of that, take A-list copywriter Mel Martin.

Martin specialized in writing sales letters packed with sexy, intriguing, promise-heavy bullets.

But Martin was agonizingly slow in writing copy. It took him three to four months to write a sales letter. He could get stuck for a month on a letter opening.

Even at this snail’s pace, Mel Martin was almost singlehandedly responsible for growing Boardroom, one of the biggest direct response publishers, to $125 million a year, back in 1990s money.

Maybe you’ve seen some of Martin’s famous ads for Boardroom. I wonder what you thought?

If you’re anything like me, you might look at Martin’s copy and think, “Pff, I can do the same. So simple. So basic. Just promises and how-to’s.”

Except, there was clearly something magical and mysterious going on during those months that Mel Martin was agonizing over his copy.

That’s why his sales letters pulled in millions of dollars year after year, and that’s why he beat out all competing copywriters he was pitted against.

Maybe your promises are as good as Mel Martin’s. But if you have some doubts, if you suspect you could write better, more magical and mysterious promises, then I got two free bonuses I’d like to offer you:

#1. Copy Riddles Lite (price last sold at: $97)

Copy Riddles Lite includes one of the 20 rounds included in my full Copy Riddles program. The round is composed of two parts, in which you practice writing sales bullets, and compare what you wrote to what Mel Martin (as well as several other A-list copywriters) wrote starting with the same prompt.

Do this, and you very quickly realize how much skill went into Mel Martin’s bullets. Fortunately, you also very quickly manage to leech some of that skill from Mel Martin, without spending the months and years of agony it took him.

And once you get a taste for Martin’s skill, then the next step is natural:

#2. “How to Turn Fascinations into Fortunes: Copywriting Secrets To Fascinate, Captivate, And Dominate” (price last sold at: $97)

Lawrence Bernstein, “the world’s most obsessed ad archivist,” once hunted down a collection of all of Mel Martin’s million-dollar ads for Boardroom, along with other control-beating ads Martin had written for the New York Times book division.

Lawrence then printed out the ads, stuffed them in an envelope, and mailed the collection to Marty Edelston, the founder and CEO of Boardroom.

Would Edelston get a kick out of seeing those old ads that helped build up Boardroom? He sure did.

Marty Edelston was so grateful for these ads that he sent Lawrence a thank-you note, along with a check for $2,000.

If you’d like to see these ads yourself, and study them, and model them for selling your own products, then Lawrence put them together into a collection he called “Turn Fascinations Into Fortunes.”

Lawrence got $2,000 as a thank you for putting together this collection of ads. He then sold this collection for $97.

But you don’t have to pay $2,000, or even $97 for “Fascinations Into Fortunes.”

I’ve made a special deal with Lawrence so you can get “Fascinations Into Fortunes” free, along with Copy Riddles Lite, as part of the Buttered-Up Bonus Bundle.

If you’ve already taken me up on my offer from yesterday, check the bonus area, and you’ll find how to get your hands on these two new bonuses.

And if you have not yet taken me up on my offer from yesterday, the offer is this:

1. Get five (5) paperback copies of my original 10 Commandments book, 10 Commandments of A-List Copywriters.

2. Forward me your Amazon receipt.

I will then set you up with Buttered-Up Bonus Bundle. It includes Copy Riddles Lite and Fascinations Into Fortunes from above, plus four other bonuses I wrote about yesterday, for a total of $386 in real-world value, counting just what these offers sold for previously.

If you’d like to take me up on this now, here’s where to go:

https://bejakovic.com/10commandments

Last call for MyPeeps bonus offer

by

Once upon a time, I saw a one-panel cartoon that showed Pinocchio and his fairy godmother hovering over him, ready to make Pinocchio’s deepest wish come true.

The caption explained what Pinocchio was wishing for:

“It’s not so much that I want to be a real, live human boy as that I’d rather be anything than a terrifying, nightmare-inducing marionette.”

That’s my tip for you for today, at least if you are planning on running ads to grow your email list.

If you need more explanation of what I mean by that tip, or if you simply want a much more detailed process for running ads to grow your email list, then I suggest you take a look at the sales page below for Travis Speegle’s MyPeeps course.

I bought Travis’s Mypeeps course myself last year.

I went through it and I was impressed with the content.

I promoted it to my list and even ran a 4-week implementation group on the back of it, in which I followed the process to subscribers at $0.60 a name for a new list I had created (dog owners, see my email yesterday).

Along with Joe Biden, Rafael Nadal, and the Paris Olympics, that implementation group has faded into the 2024 past. But if you get MyPeeps by 12 midnight PST tonight, and forward me your receipt, then I will give you access to:

#1. The recordings of the three calls I put on inside that implementation group

#2. My 8 pages of notes from going through MyPeeps

#3. An interview I did with Travis Speegle, which many people wrote me to say was eye-opening to them, particularly around Travis’s personal positioning as a media buyer

#4. “Do You Make These Mistakes In Paid Ads For Your Personal List?” — a document I’ve written up about the biggest mistake I saw people making in that implementation group, which sabotaged all their other good work, along with my suggestion for how you might be able to avoid this mistake.

Again, the deadline is tonight, Sunday, at 12 midnight PST. After that, these bonuses go back into the darkness of the cupboard, and not even your fairy godmother will be able to get them out.

If you’d like to act before then:

https://bejakovic.com/mypeeps

The epidemic of thinking big

by

Lesson for you, really lesson for me:

Last week I was digging through my emails, and I found this:

“Oh, btw. If you use AI at all…and want to do a guest post on Write With AI, let me know. Love to promote you.”

That message came from Justin Zack, who I mentioned a few emails ago. Justin is the Head of Partnerships at a paid newsletter called Write With AI, which has 54k subscribers.

Except, Justin wrote me that back in August. I had completely missed it then.

I wrote Justin to see if he’s still interested. He said, yes.

I asked what kinds of posts had done well previously on Write With AI. He gave me an example by Matt Giaro, which is the top-performing post for Write With AI, on how to write a weekly newsletter with AI.

“Mhm,” I said. Just like I thought. I had a problem.

Because I use AI for research… for filling in things I don’t know or can’t think of… as a replacement for Google and YouTube and Reddit combined.

But I don’t use AI to write. Not my own stuff anyhow. I have a policy that I won’t use AI for anything that’s published under my name.

In part, that’s because I think there’s value in making a big deal of actually being real, live, more or less human being on the Internet.

In part, it’s because AI never actually writes like me, and I’m pedantic about what I put out.

So I told Justin, “Yeah let me go away and think a bit, and see if come up with a topic that could work.” Frankly, I was not optimistic.

And then, independent of all this, I wrote an email for this newsletter (by hand, by myself, without AI) about how I had used AI to create a little tech tool — the in-email streak tracker for my Daily Email Habit service.

Justin, who reads these emails, replied to that email and said, “btw, ‘how I created a daily email counter with AI (with promo for deh)’ is what we should do…. just a thought.”

It was one of those forehead-slapping moments. Why hadn’t I thought of that?

So that’s what we ended up doing.

I’ve written up the post about how I got ChatGPT to be my little code monkey. I’m finishing up that post today. I’ll get it over to Justin, and I guess he will publish it at some point on Write With AI when they get a spot in their busy editorial calendar.

But the lesson I promised you, which is really a lesson for me, because it’s a mistake I keep making:

There’s an epidemic of thinking too big and too broad. I know I’ve definitely been infected by this contagion.

Over time I’ve managed to develop an immunity to it when it comes to writing daily emails. But I still get sick with this disease when it comes to writing in other formats… or when it comes to creating offers, or making new products.

So the lesson I would like to suggest to you, in the hope I myself will remember it, is to make smaller, more specific promises.

Don’t teach people how to walk, run, and jump.

Just teach them how to tie their shoes.

And if you additionally restrict your teaching to just a course on how to tie asymmetrical, decorative laces on $400 fashion sneakers, odds are good you will not only have an easy time selling to that dedicated market, but you’ll be able to charge a premium.

All right, time to tie this shoe up:

My Daily Email Habit service does just one tiny thing. Each day, it helps you get started writing an email to your list, with the ultimate goal of making it easier to stick with the valuable habit of daily emailing.

Here’s a tiny case study I got about Daily Email Habit, from Roald Larsen, who used to be a high-powered consultnant and now runs an online brand called Solopreneur MBA:

“Today I wasn’t really feeling it. But the prompt helped to make it smaller. Easier. More manageable to write and send to the list. Nice.”

But I’m not inviting you to sign up for Daily Email Habit, which costs money. Instead, I’m inviting you to sign up to my daily email newsletter, which I write based on the prompts inside Daily Email Habit, and which is free, at least for the moment. To try it out, click here and fill out the form that appears.

Sell the summer, not the seed

by

I’m making my way through an old issue of The New Yorker, from Mar 2023. I’m reading an article about seed and garden catalogues, which offer different strains of cabbage or beet for purchase by mail.

Fascinating, right?

Well, hold on. These seed and garden catalogues are mail-order businesses, and some have survived since the 19th century.

If you’re doing any kind of online marketing today, there’s probably something fundamental and (ahem) perennial to learn from businesses that have sold in a similar way for 100+ years.

So I pushed through the first page of the article. And I was rewarded. I read the following passage about what these seed catalogues really sell:

===

Seed and garden catalogues sell a magical, boozy, Jack-and-the-beanstalk promise: the coming of spring, the rapture of bloom, the fleshy, wet, watermelon-and-lemon tang of summer. Trade your last cow for a handful of beans to grow a beanstalk as high as the sky. They make strangely compelling reading, like a village mystery or the back of a cereal box. Also, you can buy seeds from them.

===

This is a great though unexpected illustration of something I read in Dan Kennedy’s No. B.S. Marketing of Seeds And Other Garden Supplies:

===

As a marketer, you have a choice between selling things with ham-handed, brute force, typically against resistance, or selling aspirations or emotional fulfillments with finesse, typically with little resistance.

===

Perhaps you will say that’s obvious.

Perhaps it is.

But how many businesses insist on selling seeds, or even the promise of large or fruitful plants, when in reality what their customers want is a village mystery, the coming of spring, or the tang of summer?

It’s all gotta mean something. Whatever you sell has got to go in a gift-box, and I’m not talking about cardboard or paper.

And now it’s time to sell something.

My offer to you today is my Most Valuable Email training. The seeds inside this training are a copywriting technique you can use every day to create more interesting and engaging content than you would otherwise.

But what I’m really selling is something else — a path to mastery. The feeling of growing competence with each email you write… the joy of looking and seeing patterns others don’t… the ability to transform yourself at will, from what you are right now into anything you want to be, in an instant, like Merlin in Disney’s Sword in the Stone.

For more information:

https://bejakovic.com/mve

Do your customers really want a relationship with you?

by

I talked about the legendary copywriter Gary Bencivenga yesterday.

​​Gary wrote sales letters that brought in millions of dollars for big publishing companies. He rarely if ever lost a split-run test, even when competing against the highest level, against other top-of-the-pile copywriters.

​​I’ve been going through Gary’s farewell seminar for the fourth time. I’m finding all kinds of nuggets of gold that I had missed before.

For example:
​​
At one point during his farewell seminar, Gary mentions in a slightly exasperated tone the idea of “relationship marketing.” And he says:

“I buy an aspirin because I have a headache, not because I want a relationship with my druggist.”

Maybe you’re ready to pick this statement apart. And I’m sure you can. I’m sure you can do a good job proving that Gary’s statement isn’t true, not most of the time, not with all people, and that it doesn’t apply to your particular situation or to the way the whole market has changed since Gary was in his heyday.

That’s fine.

​​I don’t have a dog or a cat in this fight. I’m just here to share Gary’s idea with you, and maybe give you something new to think about.​​

But if you think a bit, and realize that maybe your customers aren’t primarily interested in buying from you because you are you, because they want to imagine you’re their friend and they like your sense of humor and they feel good about obeying your commands, then what are you left with?

Well, you can always talk about your offer.

​​Or about your customers’ problems.

​​Or about convincing proof that your offer will solve your customers’ problems.

Or simply about your customer’s deep hidden desires, about his identity, and how your offer naturally reinforces that. ​​

If this is what you want to do, and you want to do it well, then you can learn to do it with my Copy Riddles program.

It teaches you to write copy by showing you how A-list copywriters have done it, starting with a dry source text, and ending with a sexy and sparkling sales letter that netted millions or tens of millions of dollars. Often, without the slightest shred of personality or relationship.

And yes, among the A-list copywriters that Copy Riddles looks at is Gary Bencivenga himself. ​​If you’d like to find out more, take a look at the page below:

https://bejakovic.com/cr

One roadway to success as a copywriter and marketer

by

This morning I found out that Active Campaign has this spreadsheet view of campaign results.

It allows you to sort and compare previous campaigns rather than just looking at the results for each campaign individually.

So I looked at the past three months of my emails. I was curious to see my most unsubscribed-from email over that time.

It turns out I sent this toxic email only last week. The subject line read, “The secret spider web of money and love opportunities.” It had more unsubscribers — both in actual number and as a percentage of the people who got the email — than the other 90+ emails I sent over that period.

Why was this email so reviled?

Maybe the subject line was too good, and it sucked in people who wouldn’t normally open.

Maybe the content was truly awful.

Maybe my unsubscribed readers didn’t like my tone. Maybe they felt I didn’t deliver on promise of love opportunities (all the unsubscribers were women, judging by names). Or maybe they just realized my list is not for them (several came from a classified ad I ran a few days prior).

So what’s my point?

I’m not sure. I don’t really have a smart conclusion to draw from this experiment.

Instead, let me share an interesting idea with you that I read in Jack Trout’s and Al Ries’s book Positioning:

===

For many people or products today, one roadway to success is to look at what your competitors are doing and then subtract the poetry or creativity which has become a barrier to getting the message into the mind. With a purified and simplified message, you can then penetrate the prospect’s mind.

===

Maybe I should take Ries & Trout’s advice. Let me try it right now:

If you want one roadway to success as a copywriter and marketer, then you can find that inside my Copy Riddles program.

Copy Riddles is based on an exercise devised by legendary copywriter Gary Halbert. Top marketers and copywriters, including Ben Settle and Parris Lampropoulos, have praised this exercise and said it’s how they got good at the craft and how they started writing winning ads and making lots of money.

If you’d like to find out what this exercise is, or even start practicing it yourself, click on the link below and start reading the page that opens up:

https://bejakovic.com/cr/