Emails

How to prepare for a future in which people can’t think

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I was talking to a friend today. She has a kid who is 11. The kid has to go through a rigorous set of state-sanctioned exams that will determine his future education, career progression, and I suppose retirement community.

“It’s crazy!” my friend said. “Who even knows what will happen in the future?”

I have no kids and am generally clueless about what’s going on in the world. “Huh? Future? What are you talking about?”

“AI!” she said. “What will kids have to learn? How will that even look?”

I read an article by Paul Graham a couple weeks ago. I’ve written about Graham before in these emails. In a nutshell:

Graham is a kind of modern-day renaissance man — a painter, computer programmer, businessman, and investor. This last one is what he’s best known for.

Graham cofounded Y Combinator, the early-stage investing firm behind companies like Airbnb, Coinbase, Stripe, Twitch, Instacart, Reddit. Thanks to his stake in these companies, Graham is worth north of $2.5 billion.

Along with his many other activities, Graham also writes interesting online essays. He wrote a new one a few weeks ago.

In the future, predicts Graham, not many people will be able to write because AI has made it unnecessary.

Is that bad? In Graham’s words:

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Yes, it’s bad. The reason is something I mentioned earlier: writing is thinking. In fact there’s a kind of thinking that can only be done by writing. You can’t make this point better than Leslie Lamport did:

“If you’re thinking without writing, you only think you’re thinking.”

So a world divided into writes and write-nots is more dangerous than it sounds. It will be a world of thinks and think-nots. I know which half I want to be in, and I bet you do too.

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Is Graham right about writing?

I don’t know. I have heard said that 2,500 years ago, smart people were making the same argument AGAINST writing, saying that it weakens critical thought and makes the mind flabby.

I can only report my personal results, today, in 2024.

Writing, at least in my case, causes me to think more and make distinctions I wouldn’t make otherwise. Plus, I even find it kind of enjoyable. And there’s no doubt that thanks to writing, I’ve achieved a level of influence I could never have achieved otherwise.

I am telling you this because I’m finally ready — with two days’ delay — to start rolling out my new Daily Email Habit service.

A key idea behind Daily Email Habit is that there’s value in writing.

And so this service is designed to help you start and stick with the habit of writing a daily email. A big part of how it does this is by giving you a new constraint each day, and narrowing the scope of what to write about.

At the same time, Daily Email Habit is designed NOT to narrow the scope so much that you end up filling out a template. There’s value in writing, and it’s something you cannot get by outsourcing your daily email to a template — or to AI.

I will start rolling out Daily Email Habit tomorrow.

If you’ve already written me to express interest in this new service, there’s nothing more you need to do.

But if you haven’t written me yet, and Daily Email Habit sounds like it might be useful to you, then write me and tell me what you like about this service. I will then add you to the priority list, so have a chance to try out Daily Email Habit sooner rather than later.

How I write sexy bullets without writing

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Last month, I ran a promo for a couple of days to sell my Most Valuable Email course. Part the offer for that event was a bonus called Shangri-La Disappearing Secrets.

I teased some of those disappearing secrets in my emails with a few sales bullets…

… and thanks to those bullets, I made a buncha sales of MVE during that Shangri-La event. I also got people commenting on the bullets themselves. Here’s a sample:

#1. “Those are some sexy bullets.”

#2. “But although I’ve considered buying your MVE before, I was reading your bullets and thinking I need to buy your bullets course cause you were reeling me in with those.”

… and the winner of the “Odd Place To Go” prize:

#3. “Damn. These are some sexy bullets man! Soo sexy in fact they can even make even a gay copywriter straight. (I’m not gay but these bullets are just 🔥🔥🔥)”

I’ll tell you the secret of my sexy, sexual-orientation-flipping bullets:

I didn’t write any of them.

Well, I didn’t write any of them for that Shangri-La promo. Instead, they all came from previous emails that I had written months or years earlier.

I simply took the sexiest one or two sentences from those old emails, stitched them together, and those turned them into bullets that could make a covid skeptic vax up (I’m trying to keep a joke running here).

It goes the other way too. In fact, I feel there’s a 1-to-1 correspondence between sales bullets and sales emails.

When I first launched my Copy Riddles program, one successful marketer took me to task for not using any bullets in my emails that were selling a course about bullets.

My response was that a sales email is effectively a sales bullet, just expanded and adapted for the medium of email marketing.

So if you want to write sexy emails, my advice is to learn to write sexy bullets… and then simply fluff up those bullets from 50-80 words to 300-word emails, with a bit of personal context or a little story.

And if you don’t yet know how to write sexy bullets, or you simply want to write sexier emails, so sexy that virtue signalers will lobby to have them cancelled (give me a break, I’m trying), then consider my Copy Riddles program, and consider it now.

Because I’m running a special White Tuesday event right now to promote Copy Riddles right. My time-limited, special White Tuesday offer is Copy Riddles at the core, plus three time-limited free bonuses, which total $2,300 in real-world value:

1. White Tuesday Storytelling Bundle

2. Make The Lights Come On

3. $2k Advertorial Consult

… along with the White Tuesday payment plan, which allows you to get started with Copy Riddles for just $97 today.

To find out the full details of this White Tuesday event while it’s still live:

https://bejakovic.com/announcing-white-tuesday-copy-riddles-event/

P.S. If you are already a Copy Riddles member, the White Tuesday bonuses are of course available to you too. To find out what they are and how to claim them, take a look at the page above.

If your open rates are excellent but your sales suck

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Yesterday, I wrote an email about a magical, far-off place called Affiliate World. I even invited you to meet me there.

​​To which, I got a reply from James “Get Paid Write” Carran, whose newsletter I am a reader of. James wrote:

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I’m obviously not in the right crowd because I spent this entire email thinking affiliate world was a thing you were making up for the email until I got to the end and realised it was a conference 😂

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James is right — i didn’t explain Affiliate World at all.

I didn’t mention it was a conference, or that it was in Budapest until halfway through the email, or anything about the dates. I figured there was no point — either people are already going and they know, or there’s no way I will persuade them to go with this one email.

Lazy?

Maybe.

Self-defeating?

Maybe.

But I remember hearing something about this a long time ago in an interview with marketer Travis Sago.

Travis a kind of nice-guy Ben Settle. Like Ben, Travis is an expert email copywriter and direct marketer. Like Ben, he has a cult-like following. And like Ben, he has made millions with his own online businesses and has helped others make millions too. One curious thing:

Travis says he writes his email subject lines like he has to pay for each open.

Rather than trying to get everyone to open, and hoping to somehow persuade or convince or explain to them why it’s in their interest to take the next step before they click away… Travis uses each email to select from the audience a tiny pocket of highly qualified people.

There’s a broader approach here – efficiency as a business principle. It’s how Travis has been able to build up a multimillion business selling little $39 ebooks… and how he was later able to build up a second multi million business, selling $5k and $10k and $25k programs and masterminds.

I don’t practice Travis’s subject line approach with this newsletter, not every day. But maybe it’s something for you to think about on this Sunday, particularly if your open rates are excellent but your sales suck.

And in case you’d like to know what to write once people open your emails, so your emails not only get opened, not only get read, but also make sales, you might like:

https://bejakovic.com/sme/

8 things not to do in your emails

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1. Give people bulleted lists of how to content without any stickiness

2. Use really obstruse, arcane, or recherché language

3. Open up with something vague and fluffy

4. Talk about yourself in a way that’s not relevant to the topic or interesting to your readers

5. Insult or demean your customers

6. Get needy

7. Have a story that goes nowhere and says nothing

8. Have a listicle that’s not 7 or 10 items long

Um. It might seem to you on first impression that I’m telling you not to do some things in emails that I’ve actually done in this very email.

And you know what they say about first impressions.

They come before second impressions.

And they tend to be right more often than not.

If you’re wondering why I would deliberately tell you not to do some things that I’m doing myself, well, I’ll have more to say about that tomorrow.

For today, here’s one bonus thing not to do in your emails:

9. Write an email that in no way presells the offer you’re going to make

And on that note, here’s a course that has little to do with today’s email, but that might still be very valuable to you:

https://bejakovic.com/mve/

Inadequate performance

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Yesterday, my friend Sam wrote me that he had downloaded the presidential debates so he could watch the bloodshed.

This morning, my friend Peter forwarded me a New York Times editorial that’s calling for Joe Biden to drop out of the presidential race after his “inadequate performance in the debate.”

And then this afternoon, I met my friend Olga, who spent much of the day in bed, and who said the only thing she has done today is to watch the presidential debate.

Olga told me her impressions of the debate. And then she said, “Maybe the debate’s something you could write about in your newsletter.”

If you’ve been reading this newsletter for a while, the following will not be any kind of shock:

I am completely out of the loop. Permanently. Always.

I didn’t even know there was a presidential debate until friends started chattering to me about it via text and in real life.

I most definitely have not watched it.

And as for writing about the top news of the day in this newsletter… as I told Olga, I would never do that.

Well, obviously I’ve broken that vow with this email. But I didn’t know how else to get the following point across.

My theory is that you gotta pay the piper somewhere.

If you decide to talk about the immediately available stuff, the stuff that hundreds of millions of people are talking about right now on TV, on Facebook, on Twitter, on Reddit, among your friends and family, then you gotta try really really hard to have something unique and clever and hot-takey to say.

And even if you try really hard, and even if you expose yourself to looking like a tryhard, odds are good that most days you will fail to say something that hasn’t already been said, better, by a hundred other people, just a few minutes ahead of you.

That to me is an inadequate performance.

On the other hand, if you choose to spend your time and effort reading and watching less available stuff, stuff that’s not being talked about today, or yesterday, or last week, then you have a green, untrammeled field to play in.

For example:

Did you know that the problem of bloody, hateful, two-party elections was solved 2,500 years ago?

Two opposed tribes lived together inside one city’s walls.

They were highly suspicious of each other.

​​Each had a strong us vs. them mentality.

The city was ruled by a king from one tribe, who favored his own and harmed those from the other tribe.

​​Then the king died, or more correctly, he was made to disappear after he showed signs of serious cognitive decline.

How to choose a new king without devolving into civil war?

It didn’t look promising.

Each of the two parties was horrified by the leader of the other side.

Each party absolutely refused to accept the other side’s leader as the new king.

Tensions were rising. Weapons were starting to jangle.

​​So what to do?

Simple. It was the old, “you cut, I choose.”

Specifically, it was decided that the Romans, the party that had just lost its king, would choose a new king from the other tribe, the Sabines. The Sabines could not veto or influence the Romans’ choice.

The Romans chose a quiet, reserved man from the Sabine tribe, named Numa Pompilius.

At first, Numa refused to take command of the city. He liked his quiet life. But after being persuaded that Rome would devolve into civil war without him, he agreed to become king.

Numa reigned for 43 years in peace and prosperity. He founded some of Rome’s most important institutions, such as the pontifex maximus, the 12 month calendar, and the cult of the Vestal Virgins.

Two thousand years later, a clever politician, Niccolo Machiavelli, said Rome owed a greater debt to its second king, Numa, then it did to its first king, Romulus.

Good Lord this has turned into a long email.

​​Don’t write emails like this. Or do. It’s up to you.

If you do choose to write emails like this, I have something that might help. It’s my Insight Exposed course, about my notetaking, journaling, and media-consumption process.

I don’t normally sell this course, for reasons of my own.

But since I’ve already broken one law today, I might as well break two?

If you want Insight Exposed, the order form is below. I will close it down in exactly 24 hours, tomorrow, Sunday, at 8:31pm.

And if you have questions or doubts if this course is right for you, write me before you buy.

​​Here’s how to read stuff others are not reading, and make it useful for your marketing and your life:

https://bejakovic.com/ie/

Birthday bash offer

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I wrote a long email just now. Until I realized I was burying the lead.

So I told myself what I often tell coaching clients – split up the damn thing into two emails. One for today, one for tomorrow.

Here’s one for today:

Today is my buddy Kieran Drew’s birthday.

As you might know, Kieran is a big name in the online creator space. He has a Twitter following of 205k people, a newsletter audience of 30k people, and 6-figure launches every few months.

To celebrate his birthday, Kieran has prepared a special bundle of his most popular offer, High Impact Writing, with his second-most popular offer, the Viral Inspiration Lab.

I imagine that anyone on my list who wanted to get High Impact Writing got it back in March when I promoted it. But I’ve been wrong before.

If you don’t yet have High Impact Writing, I endorse it fully. And now is a good moment to get it because you can effectively get the Viral Inspiration Lab for free.

Plus!

Over the next month, Kieran will also hold a series of private interviews as a special thank-you gift for people who buy HIW now, as well as people who have bought HIW before.

The interviews will be with five successful writers Kieran knows, including A-list copywriter David Deutsch… email copywriter Chris Orzechowski… and yours truly, Bejako the Slow.

If you’re interested and you want to find out more:

https://bejakovic.com/hiw​​

Will Simple Money Emails be available after I finish traipsing around the U.S.?

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My travels around the U.S. continue. Today I left Palm Beach in Florida and arrived to charming and moss-covered Savannah, Georgia.

The next few days are supposed to be something like vacation for me — as vacation as it gets while having to deliver two weekly coaching programs, and writing one weekly newsletter and this daily newsletter.

Fortunately, I have a stockpile of interesting reader comments and questions to help me out with these daily emails. Yesterday, a reader and recent taker-upper of one of my offers wrote in to ask:

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Idk if you remember me, but a few weeks ago I purchased Kieren Drew’s HIW through your affiliate link. Your age of insights videos came as a bonus offer.

Within three days I watched all the videos and went through the supplemental material. Now, I apply the FREE framework to all my content writing. It’s a game changer. Thank you for putting it out there.

But that’s not why I’m emailing you. I’m wondering if your simple money emails will be available in April?

You see, I’m on a budget and spent my monthly “education” budget on HIW. I’d love to buy your course, but I can only do so in April. If you’ll still be offering the course in April, I’d love to become a happy paying customer again.

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The answer in short is yes, Simple Money Emails will be available in April, after I finish my trip across the US. It will also be available in May, and June, and onwards, just as it is available now.

I only ever ran a deadline-based promo around Simple Money Emails once, and that was for its launch last July.

​​I might create some kind of disappearing bonus for SME in the future — but as long-time readers might know, whenever I do offer a new bonus to an existing offer, I make it available to all previous buyers as well.

All that’s to say, if Simple Money Emails is not in your budget now, you will be able to get it later.

But if it is in your budget now, and you want to learn how to stamp out your own profitable and simple emails on demand, day after day if you so choose, even while traveling and not having a ton of time to work, then there’s no sense in waiting.

Simple Money Email will never be a better deal than it is today, and by getting it today, can apply it and profit from it sooner. For more info on SME:

https://bejakovic.com/sme/

Darkness at 1pm

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It’s 1:34pm as I write this but it’s dark.

​​I’m inside a freezing Boeing 777 somewhere above the Atlantic ocean, flying from Barcelona to New York.

Lunch is over and now the crew has walked down the cabin, telling us to put the blinds down. I can only guess that this is an attempt to reduce future jet lag. Like kindergartners, it seems we passengers have to get our afternoon nap.

Lots of things happened to me on the way to the plane today.

And lots of things happened in my business over the past 24 hours.

I thought of different ways to try to fit the most important and interesting of these events into my email today.

Fortunately, I remembered all the student emails I’ve critiqued over the past few weeks as part of my little Write & Profit coaching program.

One thing I’ve been repeating often to the folks in that group is that they are trying to do too much in their emails… to say too much… that what they have is really two or three or even nine emails’ worth of content.

So let me stop myself and leave you with this advice for today:

If your email isn’t clicking, you are probably trying to say too much.

Now that I’ve told you that I’ll go back to sitting in the dark, or maybe I’ll take that kindergartner nap.

I want to be in shape for tomorrow so I can get to the last of the affiliate promotions I’ll be doing for the foreseeable future, and tell you about an exciting and legit business opportunity for working copywriters.

Boring copy beats interesting copy

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Yesterday, I wrote about the value of being clear in email copy. I got a curious reply to that from a business owner who has been on my list for a while.

​​This business owner gave his personal experience with two email lists he’s on, by two marketers I will codename Jeremy and Gavin. My reader wrote about these two marketers:

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Jeremy’s emails are interesting, full of personality, and always something going on.

Gavin’s emails are super simple, clear, and direct to the point. Almost boring.

If I had to choose a better writer, it would probably be Jeremy.

But I’ve bought about 4 products from Gavin over the past 6 months, and none from Jeremy.

I also tend to read all of Gavin’s emails, because I know they are going to be easy to read, while I often just save Jeremy’s emails for later and end up not reading them.

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The point being:

If you write simply, clearly, and make a valuable point, you don’t need to be clever or impressive. You can even be boring. And you will still be effective.

That was why I created my Simple Money Emails training the way I did, and why I named it like I did.

Simple Money Emails shows you how to write simple emails, that make a clear point, and that lead to a sale.

I’ve used the approach inside this training to write emails that sold between $4k and $5k worth of products, every day, for years at a time.

If you’d like to do something similar:

https://bejakovic.com/sme/

How to stop readers from skimming your emails

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I’m working on my new 10 Commandments book, and so I’ve been going through the archive on my website, in search of old emails that I could use in the new book as-is.

There are literally hundreds of these old emails.

Most I skim across without reading at all. But from time to time, some of the emails catch my eye.

I noticed that there’s one characteristic among the emails in my archive that do make me stop, read more carefully, nod my head.

The emails that made me do that are clear.

Being clear goes beyond getting a good Hemingway-app score.

You can write at a 3rd-grade level and still not have a clear message. If you don’t believe me, think of former U.S. President George W. Bush, who said:

​​”I’m looking forward to a good night’s sleep on the soil of a friend.”

The key thing for a clear email isn’t the word choice. It’s actually having something clear to say.

I’ve personally started forcing myself to write each of my emails in just three bullet points. Here’s an example for today’s email:

1. been reading my old emails
2. good ones are clear
3. sme: don’t need quirks or style

Which brings me my Simple Money Emails training. As I say inside that training:

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Your email doesn’t need to be perfectly written or polished. It doesn’t need to use clever language or have your own “unique voice.” It doesn’t need to have any particular character or surprising, breakneck transitions.​​

Just because you saw some unique quirk in an email guru’s personal email, don’t think you have to do the same to make sales.

You don’t. I know because I have written super basic emails, without any “flair” to them other than an interesting story that I dug up somewhere online, and they did well. In fact, simple, clear, interesting emails will often do better that clever, unusual, or flowery emails.

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You can write clearly. And you can write in an interesting way. And you can write in a way that makes you sales today, and tomorrow, and the day after.

Simple Money Emails can help you get there. ​​For more information:

https://bejakovic.com/sme/