Copywriting

Ideas are cheap, here’s how to sell them for good money

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A couple days ago I got a message from Alex Popov, who works as a copywriter (he had a couple controls for an Agora affiliate) and as an NLP trainer. Alex read my new 10 Commandments book and wrote me with some qualified praise:

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Hey Bejako!

Your new book is quite simply fascinating.

I know most, not all, of the big persuasion ideas inside, yet I’m learning them in all new mind-expanding ways.

Your book is changing my thinking about these persuasion principles for the better.

Thanks!

Only one, negative, though. The price is ridiculously low. So low in fact, I almost didn’t buy it.

Anyway, I’m glad I did.

Real thanks and use this if you like.

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I’ve been saying it for a long time:

Ideas are cheap. Even good, profitable, proven ideas.

The real value lies not in sharing an idea. Odds are excellent people have heard it all before, even if you feel you thought it up yourself. (You may have, but others have thought it up before you.)

Instead, the real value lies in:

1. Presenting an idea in a way that has a chance to penetrate the defenses your reader’s mind is sure to throw up (“I don’t get it,” “I’ve heard this before,” “I’m busy,” “I could never do this”)

2. Presenting an idea in a memorable way so that it sticks with your reader long after he’s finished reading

3. All the surrounding stuff besides the idea or even its presentation — all the encouraging, taunting, goading, shaming, motivating your reader to actually do something with the idea you’re sharing other than just squirrel it away

And that’s what you can find in my new 10 Commandments book:

Grifters, suckers, the “World’s Youngest Hypnotist,” an openly racist “comic’s comic,” a couple of tophat-wearing magicians, a pickup artist who describes himself as “average, with a serious tilt towards ugly,” the “world’s most feared negotiator,” the last Russian Tsar, the first black mayor of a major U.S. city, Eddie Murphy, Robin Williams, Ronald Reagan, and much, much more.

They are all in the book so you see the underlying ideas in a new light in case you know them already, so you remember them in case you don’t, and so you put them to work in your business and personal lives, and profit from them.

As for the ridiculously low price, it’s there for a reason, which has nothing to do with the value of what’s inside. Don’t let it dissuade you:

https://bejakovic.com/new10commandments

How to keep your readers from feeling cheap, cheated, or used

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I got an email yesterday from Parker Worth, whose online profile describes him as “just a guy with a neck tattoo.”

Maybe Parker’s a bit more — he’s got an online audience of over 70,000 people spread across X and LinkedIn and his email list, and he’s built a nice business on the back of it, teaching people how to write online.

Parker is apparently reading my new 10 Commandments book. He wrote in to say:

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Loving the book so far man.

Super refreshing especially in the age of AI Amazon garbage.

Will give it a solid review once finished

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On the note of AI garbage, a telling story:

While doing research for this book, I was looking for articles that discuss the use of misdirection in the movie The Sting, which I reference a few times in the book.

Not only did The Sting win the 1973 Oscar for best original screenplay (and Hollywood screenwriters are one of the disciplines I profile in my book) but the movie is a realistic depiction of how con men used to play the “big con” (and con men another group I profile in the book).

So while looking for something on the use of misdirection in The Sting, I found a 2,000-word blog post, published in mid 2024, that discussed exactly this topic in depth.

At first, the blog post seemed highly relevant to what I was looking for and had me nodding along.

Gradually a few small tells started to show — odd discrepancies with character names and plot twists from the actual movie, which I’ve seen a bunch of times and know well.

Finally, as the blog post recapped the climax of the movie as it never happened, I realized this was completely made up AI garbage, which had nothing new or unique or even true to say about what I was interested in. Realization made, I cursed at my laptop for a few minutes and made particular note of this blog to make sure I never come back there and waste my time again.

Point being:

You can fool some of Bejako some of the time, but you can’t fool all of him all the time.

I’m not sure what my point is beyond that except to say, these days, it’s more important than ever to give people something that feels real.

This is not new with AI. It started long before, with the ability to automate your communication (via things like email autoresponders), and even before that, with mass media that allowed one person to speak to thousands at the same time.

None of us wants to feel cheap, cheated, or used.

That’s why I spent so long doing research for my tiny new book, reading dozens of other books, watching hours and hours of obscure videos on YouTube, digging through 100-year-old newspapers, and thinking up how to integrate my own real-world experiences from my past and present careers of writing sales copy, picking up girls on the street, and selling myself to prospective clients on sales calls.

I discarded ten times the material that I finally deemed was actually good enough to include in the published version.

That’s ok. I believe all this research and prep are a major reason why I’ve heard from so many people, like Parker above, who tell me that they love the book. If you would like to see if you might love it as well:

https://bejakovic.com/new10commandments

Help for paranoid people

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Do you tend to notice cruelty in the world, and miss out on much of the positive stuff?

Do you feel superior to all the people in the world you see doing bad things?

Are you constantly comparing yourself to others, and are you preoccupied with what others think of you?

Do you often feel separate from people, different and alone?

I know I just made my email opening sound like the beginning of a Nyquil commercial. It’s not a great way to open an email, and not something I like to do in general. But if you have a genuine new diagnosis for a genuine long-running problem that people have, often the best thing is to call it out.

I can tell you, with only a small amount of hesitation, that when I first read the symptom checklist above, I got quite tingly, like Spider-Man when he senses trouble. I recognized myself in pretty much all of the symptoms, unpleasant (“missing out on the positive stuff”) and unflattering (“feeling superior to others”) as they are.

The list of symptoms above came from a curious book called Transforming Your Self, by a guy named Steve Andreas, who was an NLP trainer. I randomly came across Andreas’s book and read it 5 years ago.

Along with another half-dozen impactful self-help books I have read since, Transforming Yourself has formed the start of a self-transformation journey I am still on, which has overall made me a significantly happier and more resilient person than I had been in the decades preceding.

Chapter 11 of Transforming Your Self is titled, “Changing the ‘Not Self.'” It’s in that chapter that, almost as a throwaway, the above list of symptoms comes.

According to the book, the diagnosis, the disease or syndrome that brings all those symptoms together, is paranoia. And what’s the root cause behind paranoia and all the real-life symptoms it translates to?

Says Steve Andreas in Transforming Your Self, the root cause is negative self definitions, specifically self-definitions that are negative not in substance, but in form. For example:

A. I am a good person (a self definition that’s positive in substance and in form)

B. I am a bad person (a self definition that’s negative in substance but positive in form)

C. I am not a bad person (a self definition that’s positive in substance but negative in form)

Andreas says that paranoia, and all the misery it brings, is the consequence of otherwise good people defining their identity by using negative syntax, as in option C. “I am NOT the kind of person who…”

Is Andreas right? Or is this more unprovable NLP mystification?

I don’t know. Like I said, I can only tell you the idea hit me when I read it, and it seems to have permeated me since, and done me some good. I’m sharing it with you now for two reasons:

1. Because maybe you recognize yourself in the list of symptoms above as well, and maybe knowing the possible root cause can be helpful to you too.

2. Because, if you insist on a marketing lesson, this story illustrates the power of a new diagnosis, and specifically a new problem mechanism or a root cause, in creating a feeling of insight, which can be exploited for marketing purposes.

That’s the end of my email about paranoia. And now, since I am still promoting my new 10 Commandments book, let me move to that.

You might think that my email today was not wise in its opening (a bunch of Nyquil-commercial questions) and is not wise in its closing (an offer that’s entirely unrelated to the topic of the email).

The only thing I can say in my defense is that emotions linger and transfer. In other words, if you create a feeling of insight with one story, your readers’ minds will transfer or associate some of that feeling with your offer when it does come.

This is not particular to the feeling of insight. The same holds for feelings like trust, suspicion, or even the willingness to obey.

In fact, that’s what the influence professionals I profile in my new book, people like con men and pickup artists and even stage magicians, fundamentally rely on, and it’s what my new book is about in many ways.

In case you still haven’t gotten your copy, but are curious:

https://bejakovic.com/new10commandments

Copywriting client wants case studies you ain’t got?

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An ongoing customer (not sure he wants me to share his name) replied to my email yesterday with a “business of copywriting” question:

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Bought [your new 10 Commandments book] just now.

Great email. Keep ripping John.

And if can ask a question…

Im about to close an email marketing brand for a 4k a month deal. (They’ve done so bad in Klaviyo lol)

And the VP is IN. But the brand owner wants to see examples of prior work in supplements…. ugh.

I don’t have any atm. I’ve done mostly saas/tech cold email copywriting. And some small projects in DTC.

You got any “how a genius copywriter handles show us your case studies objection” in your store of knowledge? 😂

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It’s been a long time since I looked for copywriting clients, and even longer before I applied for copywriting jobs where I wasn’t 100% qualified.

But I gave my thoughts to this customer. Maybe they can be useful to you too.

The standard response when a question like this pops up is to tell the copywriter to go write some custom samples, and send the prospective client that.

Of course, that’s really a stab in the dark. What’s going on in the owner’s mind? It might be:

1. Maybe the owner iss not convinced that the copywriter can write compliant or effective copy for supplements, even though he’s written copy in other niches

2. Maybe the owner is not convinced that the style of copy he’s seen from the copywriter is the right way to go (eg. maybe he just wants standard image-heavy ecom emails instead of text-heavy emails)

3. Maybe the owner is not convinced that $4k a month is really a smart expense for his company right now

Custom samples can help in situation 1, but they won’t do anything in situations 2 and 3, or in the dozen other possible situations that might really be underlying the request for prior work. The copywriter would just be wasting his time, and driving the prospective client further away.

Ideally, the copywriter above would already know (or could find out) what the owner is really concerned about, and he could address that directly using completely different approaches in each case, rather than by taking a stab in the dark.

Which brings me back to my 10 Commandments book, specifically to Commandment VIII.

That commandment lays out a little change I made in how I talked to prospective copywriting clients, back when I was hunting after such.

I estimate this little change doubled my closing rate, meaning that for every three or four sales calls I had to get on with prospects, I closed two new clients, instead of just one.

This same stuff, which I discuss in detail in Commandment VIII, could be relevant to the copywriter above, even though it sounds like he’s already dug himself into a bit of a hole.

Maybe the same advice could be useful to you too? If you haven’t yet gotten a copy of my new book, only one way to find out:

https://bejakovic.com/new10commandments

Free course by bestselling author on how to write a book in 30 days

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No not me. I don’t do free courses. And though I’ve reached various levels of Amazon bestsellerdom over the years, I’d feel like a liar branding myself a “bestselling author.”

No, the bestselling author in question is James Altucher.

Altucher has published 25 books in his life. Some were total flops. Others got on the WSJ and USA Today bestseller lists. A couple were the number one selling books across all of of Amazon for a while.

I’ve been a fan of James Altucher for years. And even though I’ve just published a book (my new 10 Commandments book, which is built around an idea I actually got from Altucher), I was eager to listen to his new course.

It’s delivered for free, at least in part, via his podacst.

The initial lesson was inspiring and insightful, as usual with his material.

First came all the benefits that Altucher has personally seen from writing his many books.

Then he exploded objections about what writing a book really entails (spoiler: short, disorganized, and ungrammatical are perfectly ok, particularly in the first draft).

Then he gave three patented questions for positioning yourself so that your book naturally clicks with your audience, in the present moment.

All good stuff. And then, in lesson two, Altucher got to the Hero’s Journey. And I groaned.

As you might know, the Hero’s Journey is a story structure that keeps repeating, over and over, throughout various stories and cultures and ages. A familiar recent example is the first Matrix movie:

Neo is just some dude. Then he gets a call (literally, via a cellphone) to go on a quest. At first, he resists. Then he’s forced into it. He meets a guide in the form of a wise sage named Morpheus. He faces increasing challenges and obstacles as he progresses on his quest. He makes friends and allies along the way. Finally, there’s a climactic battle between Neo and the forces of evil, or rather, a climactic battle between Neo and his own doubts, fears, and limiting beliefs.

My issue with the hero’s journey, or with James Altucher talking it up, is not that the structure is not effective. Rather, like any structure or format that simplifies a complex topic and creates a feeling of insight (Myers-Briggs, AIDA), is that true believers start to shoehorn the entire world into this one structure.

Altucher does it in his course. Everything becomes a Hero’s journey, from Princess Leia’s backstory in Star Wars, to Moses dying right before he reaches Israel, to some woman writing a tweet about crypto.

If I didn’t already know the Hero’s Journey well, and if I didn’t already know there are lots of other effective ways to communicate that didn’t fit into this mold, I’d be very confused about what these very different stories actually have in common.

Anyways, this email is getting long. I got two conclusions for you:

1. If you want to follow the canonical Hero’s Journey as a paint-by-numbers structure, like the Matrix does, you’ll probably be fine. You might not write the next Butch Cassidy & the Sundance Kid, and you might have to lie a little if you’re telling your own life story, but you will have a serviceable structure that people will understand and even respond to.

2. If you don’t want to follow the canonical Hero’s Journey. you don’t have to. The basic thing you want to have in a good story is tension, which comes from ups and downs, twists and turns. Remember that, and you can write effective content — a story, a book, a Tweet — that doesn’t fit the Hero’s Journey, even if true believers are sure to argue otherwise.

And now back to my new 10 Commandments book, specifically to the topic of tension, ups and downs, twists and turns.

Turns out this isn’t just valuable in telling stories, but in influence in general.

I have an entire chapter on the topic, which starts out with a famous screenplay (which doesn’t fit the Hero’s Journey), then moves on to a pickup artist seducing a lingerie model in a Hollywood nightclub (a story that doesn’t fit the Hero’s Journey), and finally ends with an example of a real live con game I dug up from a 1912 newspaper article, featuring the “Charles Gondorff Syndicate,” who managed to con a man for about $1.8 million in today’s money.

All these persuaders and influencers were relying on the same same basic technique, one that you can use if you want to sell more, persuade more, or simply communicate more effectively in your personal life. In the book, I sum it up in two words. Best part? Those words are not “lying,” “cheating,” or “Hero’s Journey.” For more info:

https://bejakovic.com/new10commandments

One Big Black Love

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Well well well. Look at what the cat dragged in.

Or don’t. Rather, read on so I can tell you I’ve been assembling a list of 10 magic words associated with each discipline I profile in my new 10 Commandments book.

It’s been fairly straightforward for each. The main problem is choosing just one word or phrase per discipline, because there are lots of good candidates.

The one outlier is screenwriting because, unlike pickup or standup comedy or door-to-door sales, screenwriting is not a “live” discipline — there’s no direct and instant feedback to the screenwriter as the movie is being shown to audiences.

Still, the movie industry is huge and has been around for a century. Lots of regularities have emerged in how successful screenplays work, which is why I feature screenwriters in my book.

But what about magic words used by screenwriters?

I had the idea to look at most common words in movie titles, excluding stop words like “a,” “the,” and “and.” I found a Reddit post where some dude did exactly this data analysis, using all movie titles from IMDB.

Unfortunately, the Reddit post doesn’t include a downloadable list, but just a word cloud. In order of size, the most common non-stop words in movie titles are:

1. Love

2. One

3. Black

4. Big

… which gives us the guaranteed blockbuster title, One Big Black Love.

While doing this fascinating research I also found a list of the most common phrases aka cliches used in screenplays.

But I’ll only share that list with you over my dead body. Look, I’m just doing my job. In fact, “job” is my middle name. Or maybe “taking candy from a baby” is my middle name.

In any case, if you haven’t yet gotten a copy of my new 10 Commandments book, you can do so at the link below. When I finish up the 10 Magic Words, I will add that in as bonus to the already bonus 11th Commandment page.

Here’s the link. Go ahead. Click it. Make my day:

​https://bejakovic.com/new10commandments​

Gary Bencivenga, Milton Erickson, Chris Voss, David Mamet, Derren Brown, Harry Houdini, …

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Yesterday I got a message from Miro Skender, who is a personal development coach, one of the few successful ones in the small market of my home country, Croatia. Miro wrote (I’m translating freely):

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I mean, you and your book!!!! I start reading, then some quote or you mention somebody, so I have to Google or ChatGPT to find out more, then you mention somebody else and again, it’s like browser windows keep popping up on my computer on their own. Then I say, fuck it, I’m just going to read, two pages later I’m searching for my favorite comedian on YT 😂

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In case it’s not 100% clear, Miro is talking about my new 10 Commandments book. As for the engagement trick that’s making his browser tabs explode:

It’s a universal truth, one I’ve found to be very powerful in marketing and influence, and yet one I find lots of people ignoring to their own detriment, that it’s much easier to sell people than to sell ideas.

Ideas are shadowy and hard to grasp. It takes work and effort.

On the other hand, we all have big chunks of our brain dedicated to detecting, recognizing, and evaluating other people. It’s automatic.

You can apply this fundamental truth in a million ways, but here’s just one simple and practical one:

I ran ads on Amazon for my previous 10 Commandments book, about A-list copywriters. I tried ads based on keywords (eg. “stages of market sophistication”). I tried ads based on related book titles (eg. “Breakthrough Advertising”). But nothing worked as well as simply matching the names of people who are somehow connected to my book (eg. “Eugene Schwartz”).

I’m doing the same for this new 10 Commandments book. I’m running ads on Amazon for search terms like Gary Bencivenga, Milton Erickson, Chris Voss, David Mamet, Derren Brown, Harry Houdini, Jim Camp, Patrice O’Neal, Robert Cialdini…

… all of whom are somehow connected to my book. In case you would like to find out how, or to get sucked into my new book yourself:

https://bejakovic.com/new10commandments

Somebody has beat me to the 10 Commandments of Con Men

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As you might know, I have been working, toiling, grabulating for the past two years on my new book, full title:

10 Commandments of Con Men, Pickup Artists, Magicians, Door-to-Door Salesmen, Hypnotists, Copywriters, Negotiators, Political Propagandists, Stand Up Comedians, and Oscar-Winning Screenwriters

I had a minor heart attack earlier when I discovered that somebody has already beat me to the core concept. An Austrian con man named Victor Lustig, who lived and scammed in the early 20th century and who apparently sold the Eiffel Tower twice (!), apparently kept a list of 10 Commandments of Con Men. Here’s old Victor’s list:

1. Be a patient listener

2. Never look bored

3. Wait for the other person to reveal any political opinions, then agree with them

4. Let the other person reveal religious views, then have the same ones

5. Hint at sex talk, but don’t follow it up unless the other person shows a strong interest

6. Never discuss illness, unless some special concern is shown

7. Never pry into a person’s personal circumstances (they’ll tell you all eventually)

8. Never boast – just let your importance be quietly obvious

9. Never be untidy

10. Never get drunk

Are you impressed? Yes? No?

All I can tell you is that, after I read Lustig’s 10 Commandments, I personally took a big sigh of relief. I found his 10 Commandments rather dull and uninspiring, and fortunately, I found that there’s zero overlap (well, minus the hinting at sex talk) between his commandments and the 10 Commandments I have in my new book.

Most importantly, I was reminded once again that the value is almost never in the ideas (ie. commandments) themselves, but in how those ideas are presented, illustrated, and made to shine.

That’s why it took me so long to complete my book. And complete it I did.

I can tell you that, following two years of ups and downs, missed deadlines, and a few dozen readers writing me messages to the effect of “done is better than perfect,” I am proud and a little nervous to announce that my book will finally be published.

When?

Tomorrow.

Why not today?

Well, maybe Lustig was on to something. Don’t pry into my personal circumstances (I’ll tell you all eventually). Meanwhile, I have nothing to promote to you today — but I will tomorrow.

Солярис

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Last night, I went to the movies. By myself. At 10pm, which is pretty much my bedtime.

First came one trailer — some Iraq war thriller with Matt Damon as a solider yelling at other soldiers and lots of explosions and jets swooping in and rapid-fire editing between more yelling and explosions and gunfire.

Then came another trailer — a horror movie about vampires in the deep south, with bloody mouths and fangs and a vampire banging his head on the door of a wood cabin, asking to be let in, while the non-vampires inside cower and transfer their fear to the audience.

And then, after about six total minutes of this adrenaline-pumping overstimulation, the screen got dark. A Bach piece on organ started playing and a barebones title card showed the name of the movie:

Солярис

… or Solaris, if you can’t read that. A three-hour-long science fiction movie from 1972. In Russian, which I don’t speak. With Spanish subtitles, which I can barely read before they disappear. The movie opens up with a five-minute sequence of a man walking next to a lake, without any dialogue.

I’ve seen Solaris twice before, years ago. A few days ago, I finished reading the science fiction novel on which it’s based. When I saw it was playing at the local old-timey movie theater, I decided I would violate my usual bedtime and go see it again, and on the big screen.

I’m not trying to sell you on Solaris. All I really want to highlight is the contrast that was so obvious between those new Hollywood trailers and the start of the 1972 Russian movie. It reminded me of something I read in William Goldman’s Adventures In The Screen Trade:

“In narrative writing of any sort, you must eventually seduce your audience. But seduce doesn’t mean rape.”

Goldman was writing in a different era. He was contrasting movie writing to TV writing.

At the beginning of a movie, Goldman said, you have some time. You can seduce. Things are different in TV land — you gotta be aggressive, right in the first few seconds. Otherwise the viewer will simply change the channel.

Things have changed since Goldman wrote the above. Today, all Hollywood movies have become like TV. That doesn’t eliminate the fact that different formats allow you to do different things, and that not every movie needs to start with a heart-pounding sequence of bloody vampires banging their heads on the door.

The bigger point is, just because you know a trick, this doesn’t require you to use it at every damn opportunity. Holding back can in fact can make the show better.

A year ago, I read a book titled Magic And Showmanship, about… magic and showmanship. The author of that book, a magician named Henning Nelms, kept coming back to a principle he called conservation.

Conservation is keeping from overselling what you’ve got, and from making yourself out to be more skilled or powerful than absolutely necessary for the effect in question.

It’s a lesson that can apply to a lot of showmanship, including showmanship in print.

Anyways, I suspect nobody will take me up on a recommendation to read Nelms’s Magic And Showmanship, but recommend it I will. In order to sell it to you, I can only say that last year, I was even thinking of taking the ideas from this book and turning them into a full-blown course or training about running email promos, because I found the ideas so transferable.

In case you’re a curious type, or in case you simply want new ideas for running email promos:

https://bejakovic.com/nelms

It drops out the bottom of every sales funnel

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Last summer, I listened to an old sales training by a guy named Fred Herman. Says Fred:

“I believe every sale sort of funnels down this way. You need to have a product or a service. You need to have a customer, of course, to talk to. Then you need to find out what his dominant buying motive is. And then the picture he will buy will drop right out the bottom of the funnel, because people don’t buy products or services, they buy pictures of the end result of that product or service, playing a part in their life.”

This echoes something that the great Robert Collier wrote a hundred years ago in his Letter Book:

“Thousands of sales have been lost, millions of dollars worth of business have failed to materialize, solely because so few letter-writers have that knack of visualizing a proposition — of painting it in words so the reader can see it as they see it.”

And of course, if you need something a bit more modern, there’s negotiation coach Jim Camp, who summed it up in his pithy and dramatic way:

“No vision, no decision.”

“Sure sure,” you say. “Words, words, more words. I need pictures though! Isn’t that what you’re trying to sell me on?”

All right, let’s see if you can picture this:

Yesterday, I told you about Albert Lasker and Claude C. Hopkins.

Lasker, who ran the biggest and most powerful ad agency in the US, wanted Hopkins to come and work for him.

Problem was, Hopkins 1) didn’t want to be in advertising any more and 2) had made millions and didn’t need to work ever again.

Lasker asked Hopkins to meet for lunch at an upscale restaurant.

He played to Hopkins’s vanity, pulling out several pages of typewritten copy for a major new client, the best copy he had been able to get written by the best copywriters out there, which just wasn’t good enough to be submitted.

He made Hopkins an “easy yes” proposition — “just write three ads for us so we can submit it to this one client.”

Crucially — and this is really the picture-within-the-picture I want to give you — Lasker didn’t offer Hopkins any money to take the job.

After all, what’s money gonna do for Hopkins? He’s already got enough.

Instead, as the dessert arrived, Lasker told Hopkins to send his wife to the car dealer so she can pick out whatever car she likes, and Lasker would pay for it.

A bit of backstory:

1. Hopkins’s wife wanted an electric car (crazy thing is, those existed in 1907).

2. Hopkins, though a multimillionaire, was cheap and couldn’t part with the money to buy his wife the electric car. This was causing… tension at home.

You might think, what’s the difference between getting paid outright and getting paid via a free car for your wife?

In theory, no difference.

In practice, all the difference in the world.

And so it is with your prospects and customers too.

You might be promising them money.

That works some of the time. But what works all the time is to promise people what they really want. And that, like old Fred says up top, is a picture of the end result of what they are buying, playing a part in their life.

Of course, that takes some research on your part. Lasker had to do some scheming and digging to find out that Hopkins’s wife wanted an electric car and that Hopkins was too cheap to buy it for her, and that this was the most pressing problem in his life right now. But that’s what made Hopkins yield, “as all do, to Lasker’s persuasiveness.”

And that’s it. That’s all I got for you.

I have nothing to sell you today, at least nothing wonderfully expensive the way I would like.

But if you want more stories that can buy you a car, featuring Claude C. Hopkins and Albert Lasker, can find a couple in my original 10 Commandments book.

I’ve shipped off the new 10 Commandments book to several trusted readers and I am waiting, my cheeks red from holding my breath, for their feedback so I can integrate said feedback and hit publish on Amazon.

Meanwhile, if you still haven’t read the original 10 Commandments, you can find them all waiting for you here:

https://bejakovic.com/10commandments