We all make mistakes. I made one yesterday.
That’s when I made an offer for a new training I called Invisible Email Manipulation.
But as I lay in bed last night, bed sheets pulled up to my eyeballs, staring at the ceiling in the dark, I realized…
It was the wrong name.
For one thing, Invisible Email Manipulation is a mouthful.
But more important, Invisible Email Manipulation doesn’t sum up what’s unique about these emails. Or the unique stuff this training will reveal.
Unique? Yes, unique. But not necessarily new. As somebody smart figured out approximately 25 centuries ago… there’s nothing necessarily new under the sun.
These emails I write are not sales copy. At least not in the way that sales copy looks when it goes to a cold, skeptical audience.
At the same time, these emails are not plain content either. Even when I don’t sell.
Instead, these emails are an alloy of DR ideas and content — along with a few of my own subtle ingredients. It’s a mixture that gets results that neither of sales copy nor content could get alone.
And as I realized last night, and as you might know already, there’s a name for this style of writing. The name comes from Dan Kennedy, who brought to light and identified so much in this industry.
Dan calls it “influential writing.” As distinct from “copywriting.” And that distinction informed my new name for this training:
Influential Emails.
The ultimate goal of Influential Emails is to get you writing influential emails for yourself… or your brand… or your clients.
Because if you do, good stuff happens. Such as the following:
1. You influence your prospects, and you get them to open up their minds to new ideas you want them to believe.
2. You create positioning and authority and even traffic by words alone. Even if you got no status to start… or no markers of expertise… or no bright feather boa to draw attention to yourself.
3. You sell stuff, while sidestepping the stubborn reactance more and more of us feel when we notice a smiling persuader reaching his hands into our personal space.
Maybe you don’t believe me influential emails can do all this. Or maybe you just don’t believe that Influential Emails can do all this for you.
I’ll try to change your mind in the coming days with a few more emails. The offer to join Influential Emails will be open until next Sunday.
In the meantime, you can find the sales page below. It’s still very minimal. Like the initial release of Google Chrome… it will magically upgrade itself to full functionality throughout the next week.
But if you want to check it out… or you want more details on what’s included in the offer behind Influential Emails… or if you’re even ready to sign up now… then try this link: