More staff?

This morning, I got a reply from a reader who wrote:

===

Great insights, btw do you need more staff? Thanks

Have a good day!

===

I guess it was a great pattern interrupt because it made me blank for a full five seconds.

“More staff? What… where… how much staff do I have now?”

In the past, I’ve hired people for one-off jobs, such as creating book covers or converting an email-based course into a website-based course.

But I’ve never had an employee and frankly I don’t ever want an employee.

In fact, at one point back in 2020, I wrote down 10 characteristics of the kind of business I would like to have. Number 2 on the list was:

“I don’t have to manage people. I can do it all myself or outsource parts of it that I don’t feel like doing.”

I’m telling you this while being fully aware it’s nothing to boast about, and is even rather stupid.

As every reasonable and successful person can tell you, hiring people takes the mushed peas off your plate, allows you to focus on the stuff you like to do and are good at, and makes you more money overall while leaving you more free time.

What’s not to like? I don’t know. I should have an employee. Maybe I should even have two.

But I don’t want one. I don’t want two or more either. And in the words of business coach Rich Schefren, in the end the only real option is to “put your business goals ahead of your personal development goals.”

Rich’s point is that it takes a long long while to change the person you are — like the rest of your life, and even then, you might not be all that different than you are today.

It doesn’t make sense to wait for that.

You might as well figure out how to live your life and run your business and make money with what you got, instead of telling yourself that you should have some other stuff in your pocket, or you should be a different person in your head, and then you will be ready.

What’s made it so that I’ve been able to survive in spite of refusing to hire or manage anybody is pretty simple. It’s daily emails.

In fact, my entire business now is really built on the back of writing an email to my list every day. I started writing daily emails as a way to get better at writing copy, back when I was working with clients. Then it became about potentially attracting clients. Then, after I stopped working with clients, it became about selling products.

At every step of the way, the common thing was simply writing an email each day about something that I found interesting and valuable, and (most of the time) tacking on some kind of an offer.

Not only does it pay the bills these days but it’s transformed my life — I’ve learned a ton of stuff about what I do that I would never have learned otherwise, I’ve become a better writer and marketer, and I’ve even developed a low level of star status in a very niche industry.

I don’t think I’m particularly unique in being able to do this. The main thing is to start, and to stick with it for the long term.

I’ve created something that can help you both get started, and stick with it, if that’s what you’d like to do. To find out more:

https://bejakovic.com/deh

Do you know anybody who needs referrals?

I’ve just prepared a little report about a tweak to get referrals. It works for getting referrals for services, but it can be adapted for products, too.

If you know anybody who needs referrals, write me an email (hit reply or write me at john@bejakovic.com) and I’ll get you a copy of this report so you can give it to them.

A question I’ve been dreading

Last week I got a question, one I’ve been dreading, from long-time reader Neil Sutton.

Neil is an architect by day and by night, he puts on his copywriting pajamas and works as a copywriter helping businesses who want architects as clients…. which I have to say is kind of brilliant. Anyways, Neil wrote:

===

Hey John,

Here’s a picture of me eating a PopTart and scrolling through my Bejako emails, trying to find where I missed the email about your new 10 Commandments book launch.

[Neil included a gif here, showing a small monkey, possible a rhesus macaque, eating a pop tart and scrolling on a phone]

Did I miss it?

===

The back story is that, some time in February, I had the bright idea to publicly announce a deadline — March 24,2025 — by which I will finish and publish my new book, titled:

“10 Commandments of Con Men, Pick Up Artists, Magicians, Door-to-Door Salesmen, Hypnotists, Copywriters, Professional Negotiators, Political Propagandists, Stand Up Comedians, and Oscar-Winning Screenwriters”

Well, the deadline came, the deadline passed, no emails went out announcing the book because the book is still not finished or published.

I failed with my self-assigned public deadline, and a few people, Neil among them, have spotted something off.

I can only tell you that just this morning, I finished the introduction to the new book, which was the last part waiting to be written. The book just has to go out to a few folks for edits + suggestions. The cover is already done.

All of which means the book will be finished and published…

Who knows when. I’ve burned myself already by setting and publicly announcing a deadline I failed to meet. I won’t be repeating that mistake again.

Two things are for sure:

One, I am working on it. And two, I will get it done.

In the meantime, if you haven’t read my original 10 Commandments book, you might find that interesting and valuable.

The original 10 commandments book was successful enuff that I decided to copy the core concept, the structure, and even the cover style for the new 10 Commandments book.

If you’re looking for ideas to help you influence others, or just to better understand your own mind, then take a look here:

https://bejakovic.com/10commandments

How to get a one-time course to maintain its value

Dr. Kiran Agarwal, who is both a practicing GP in London and a stress-management coach, writes in with a legit question (or actually 3) about my ongoing promo of ChatGPT Mastery:

===

Thanks for introducing Gasper – I am interested as you are supporting him.

A couple of quick questions- is this specific for chatGPT? or prompts can be used for any other AIs?

And why would you not let it write your daily emails? Is it because you like writing them or anything else?

As things are changing so fast in AI space, how will this one time course maintain its value after a couple of months?

===

Kiran’s third question is really the most interesting, but let me answer the first two quickly:

1. ChatGPT Mastery is specific to ChatGPT. That said, I imagine the prompts would work in any other chat-like AI tool like Claude or Gemini.

2. I get value out of writing emails beyond just the money I make from them, or the fact that they’re sent out. Plus, I don’t think that anybody or anything can get my own tone and ideas exactly right.

That’s why I wouldn’t let AI write my emails, and why I wouldn’t hire a copywriter to write my emails either.

3. Like I said, this question is the most interesting. Sure, it’s fine to find out how to get the most out of ChatGPT today… but what about in July? Or August? Or next year?

I checked the sales page for ChatGPT Mastery, and there was nothing about this question. So I wrote to Gasper Crepinsek, the guy behind ChatGPT Mastery, to find out what he has to say.

Gasper got back to me with the exact response I was hoping for:

===

If someone wants to take the course again, I will simply add them in the future run.

I want to build long-term customers. My whole goal is to keep adding to the course and people who put the trust early will get everything I add locked in at the initial price they paid.

===

I think what Gasper is doing is super smart. I say that having done the same with my Copy Riddles course back when I ran it as a cohort course.

I allowed people who joined Copy Riddles in previous runs to join future runs for free. It bought me a bunch of goodwill, created customers who are still with me years later, plus it produced some great case studies and testimonials from people who got more on the 2nd or 3rd run than they did the first time around. He who has ears, let him hear.

Also, let him hear this:

The deadline to join ChatGPT Mastery is tomorrow, Thursday, at 12 midnight EST (not PST, the way I do).

If you’re on the fence, it’s time to make up your mind one way or the other, otherwise the deadline will make up your mind for you.

If you want more info to help you make up your mind, here’s my initial email, detailing why I’m endorsing and promoting ChatGPT Mastery:

===

Today I’d like to recommend to you a 30-day program called ChatGPT Mastery, which is about… mastering ChatGPT, with the goal of having a kind of large and fast horse to ride on.

Here’s a list of exciting facts I’ve prepared for you about this new offer:

#1. ChatGPT Mastery is a cohort course — it kicks off and ends on a specific date — that helps you actually integrate and benefit from AI.

The idea being, things in the AI space are changing so fast that anything that came out even a few months ago is likely to be out of date.

And rather than saying “Oh let me spend a few dozen hours every quarter researching the latest advice on how to actually use this stuff” — because you won’t, just like I won’t – you can just get somebody else to do the work of cutting a path for you through the quickly regenerating AI jungle.

#2. I myself have gone through through ChatGPT Mastery, from A-Z, all 30 days, during the last cohort.

I didn’t pay for it because I was offered to get in for free.

I did go through it first and foremost for my own selfish interests — I feel a constant sense of guilt over not using AI enough in what I do — and only then with a secondary goal of promoting it if I benefited from it enough. So here I am.

#3. ChatGPT Mastery is created and run by Gasper Crepinsek. Gasper is an ex-Boston Consulting Group guy and from what I can tell, one of those hardworking and productive consulting types, the kind I look upon with a mixture of wonder and green envy.

But to hear Gasper tell it, he quit his consulting job to have more freedom, started creating info products online like everybody else, realized he had just bought himself another 70 hr/week job, and then had the idea to automate as much of it as he could with AI.

He’s largely succeeded — he now spends his mornings eating croissants and sipping coffee while strolling around Paris, because most of his work of content creation and social media and even his trip planning have been automated in large part or in full.

#4. Before I went through the 30 days of ChatGPT Mastery, I had already been using ChatGPT daily for a couple years. Inevitably, that means a good part of what Gasper teaches was familiar to me.

Other stuff he teaches was simply not relevant (I won’t be using ChatGPT to write my daily emails, thank you). The way I still benefited from ChatGPT Mastery was:

– By having my mind opened to using ChatGPT for things for things I hadn’t thought of before (just one example: I did a “dopamine reset” protocol over 4 weeks, which was frankly wonderful, and which ChatGPT designed for me, and which I got the idea for while doing ChatGPT Mastery)

– By seeing Gasper’s very structured, consulting-minded approach to automating various aspects of his business, and being inspired to port some of that to my own specific situation

– With several valuable meta-prompts that I continue to use, such as the prompt for generating custom GPTs

#5. The way you could benefit from ChatGPT Mastery is likely to be highly specific to what you do and who you are.

The program focuses on a different use case every day. Some days will be more relevant to you than others. The previous cohort covered topics like competitor analysis, insights based on customer calls or testimonials, and of course the usual stuff like content and idea generation, plus hobuncha more.

If you do any of the specific things that Gasper covers, and if you do them on at least an occasional basis, then odds are you will get a great return on both the time and money and that ChatGPT Mastery requires of you, before the 30 days are out.

Beyond that, ChatGPT Mastery can open your mind to what’s possible, give you confidence and a bunch of examples to get you spotting what could be automated in what you do, plus the techniques for how to do it (I’ve already automated a handful of things in what I do, and I have a list of next things to do).

#6. The time required for ChatGPT Mastery is about 15-20 minutes per day for 30 days. The money required is an upfront payment of $199.

I can imagine that one or the other of these is not easy for you to eke out in the current moment.

All I can say is that it’s an investment that’s likely to pay you back many times over, in terms of both time and money. And the sooner you make that investment, the greater and quicker the returns will come.

#7. If you’d like to find out the full details about ChatGPT Mastery, or even to sign up before the cohort kicks off:

https://bejakovic.com/gasper

Announcing: ChatGPT Mastery

Today I’d like to recommend to you a 30-day program called ChatGPT Mastery, which is about… mastering ChatGPT, with the goal of having a kind of large and fast horse to ride on.

Here’s a list of exciting facts I’ve prepared for you about this new offer:

#1. ChatGPT Mastery is a cohort course — it kicks off and ends on a specific date — that helps you actually integrate and benefit from AI.

The idea being, things in the AI space are changing so fast that anything that came out even a few months ago is likely to be out of date.

And rather than saying “Oh let me spend a few dozen hours every quarter researching the latest advice on how to actually use this stuff” — because you won’t, just like I won’t – you can just get somebody else to do the work of cutting a path for you through the quickly regenerating AI jungle.

#2. I myself have gone through through ChatGPT Mastery, from A-Z, all 30 days, during the last cohort.

I didn’t pay for it because I was offered to get in for free.

I did go through it first and foremost for my own selfish interests — I feel a constant sense of guilt over not using AI enough in what I do — and only then with a secondary goal of promoting it if I benefited from it enough. So here I am.

#3. ChatGPT Mastery is created and run by Gasper Crepinsek. Gasper is an ex-Boston Consulting Group guy and from what I can tell, one of those hardworking and productive consulting types, the kind I look upon with a mixture of wonder and green envy.

But to hear Gasper tell it, he quit his consulting job to have more freedom, started creating info products online like everybody else, realized he had just bought himself another 70 hr/week job, and then had the idea to automate as much of it as he could with AI.

He’s largely succeeded — he now spends his mornings eating croissants and sipping coffee while strolling around Paris, because most of his work of content creation and social media and even his trip planning have been automated in large part or in full.

#4. Before I went through the 30 days of ChatGPT Mastery, I had already been using ChatGPT daily for a couple years. Inevitably, that means a good part of what Gasper teaches was familiar to me.

Other stuff he teaches was simply not relevant (I won’t be using ChatGPT to write my daily emails, thank you). The way I still benefited from ChatGPT Mastery was:

– By having my mind opened to using ChatGPT for things for things I hadn’t thought of before (just one example: I did a “dopamine reset” protocol over 4 weeks, which was frankly wonderful, and which ChatGPT designed for me, and which I got the idea for while doing ChatGPT Mastery)

– By seeing Gasper’s very structured, consulting-minded approach to automating various aspects of his business, and being inspired to port some of that to my own specific situation

– With several valuable meta-prompts that I continue to use, such as the prompt for generating custom GPTs

#5. The way you could benefit from ChatGPT Mastery is likely to be highly specific to what you do and who you are.

The program focuses on a different use case every day. Some days will be more relevant to you than others. The previous cohort covered topics like competitor analysis, insights based on customer calls or testimonials, and of course the usual stuff like content and idea generation, plus hobuncha more.

If you do any of the specific things that Gasper covers, and if you do them on at least an occasional basis, then odds are you will get a great return on both the time and money and that ChatGPT Mastery requires of you, before the 30 days are out.

Beyond that, ChatGPT Mastery can open your mind to what’s possible, give you confidence and a bunch of examples to get you spotting what could be automated in what you do, plus the techniques for how to do it (I’ve already automated a handful of things in what I do, and I have a list of next things to do).

#6. The time required for ChatGPT Mastery is about 15-20 minutes per day for 30 days. The money required is an upfront payment of $199.

I can imagine that one or the other of these is not easy for you to eke out in the current moment.

All I can say is that it’s an investment that’s likely to pay you back many times over, in terms of both time and money. And the sooner you make that investment, the greater and quicker the returns will come.

#7. If you’d like to find out the full details about ChatGPT Mastery, or even to sign up before the cohort kicks off:

https://bejakovic.com/gasper

What it’s like to finally sell Guinness

My friend Biff recently texted me to say he had been listening to the What It’s Like To Be podcast, which I’ve written about often in these emails.

That podcast features interviews with people in different professions, with the goal of finding out what it’s like to do their job.

(As is often true of these kinds of podcasts, the host is somebody famous or influential, who has decided to do a pet project. In this case the influential person is Dan Heath, author of the book Made To Stick, which I’ve also written about many times in this newsletter.)

Anyways, I had not been listening to the What It’s Like To Be podcast for a while – there’s too much damn stuff to listen to.

I felt guilty after Biff wrote me to say he had heard some good episodes lately.

So at the gym two days ago, I put on the latest episode, to find out what it’s like to be… a barman.

A barman is apparently what in Ireland they call a bar tender. Except not really, because a barman also acts as a kind of standup comedian as well as a therapist or self-esteem coach, which U.S. bar tenders are typically not certified for.

But let me get to the point of today’s email, the valuable message that can maybe make you millions of cents or even dollars:

The barman — name, Brian Wynne – said that his pub has been around for 30 years. But in spite of it being an Irish pub, in Dublin, they didn’t sell Guinness until three weeks ago. He explained:

“We’ve been open since ’96 and we put our first Guinness tap in three weeks ago. We make an equivalent porter. When I say equivalent, I mean it’s vastly superior, of course, but I can’t say that. I’m sure your lawyers will have a go at you for allowing me to say that kinda thing.”

Dan Heath then asked Wynne how Guinness is doing after the first three weeks. Wynne replied:

“Oh, it’s outselling everything else we have. You spend 20 years explaining to people why we don’t sell Guinness ’cause our products are superior and more Irish. You make jokes about it. I have so many anecdotes and lines all built up about the sale of Guinness, which we don’t have, and then we do have it in…”

… and it outsells everything else, without even trying.

I wanted to share this with you because it’s a truth that goes far beyond the Irish pub.

I thought to myself, as I listened to Wynne while doing my fire hydrant exercises, how many online business owners find themselves in same position?

They work to create a “vastly superior” product… they turn themselves into the equivalent of a barman who educates and jokes and soft-sells… they show up day after day in front of their prospects… and yet, sales still a fraction of what they could be, if they only sold what people already really wanted, ie. a Guinness instead of their no-name vastly superior equivalent.

Do with that what seems meet.

As for me, I’ll take me to do some market research. I’ll even offer you a trade:

Hit reply to this email and tell me the last digital info purchase you made. It could be a course… some live training or coaching… a new newsletter or membership you subscribed to… or an ebook (except Amazon kindle ebooks, that’s too broad for my purposes).

I’m curious to find out what you’ve already spent money on, and maybe I will start selling the same.

And in return?

I’ll reply to you and tell you my own latest digital info purchase. (It’s not Travis Sago’s Royalty Ronin, I promise that.) I will tell you that it’s an ebook, that I paid $209 for it (yes, there are no missing decimal points in there), and that I have so far taken 9 pages of notes from it.

I’m not sure it will be as useful for you as it has been to me, but if you’re curious to find out what it is, you know what to do.

Can you make money “birddogging”?

Dear Diary,

Day 14.

I keep promoting Travis Sago’s Royalty Ronin membership, with no signs of a rescue ship on the horizon.

Instead, new people keep signing up for the Ronin free trial week, and new questions keep arriving.

For example, the following message-in-a-bottle washed up on the beach a few days ago:

===

I have now listened to 3 interviews of Travis Sago and looked at other info so I understand he is very sharp, so I get that.

So the question is about the (no product, no list) issue. Does he teach a way of profiting by finding or Bird Dogging out these deals and turning them over to others like himself to deliver the service and making a commission?

Maybe better said, is there a way to find deals for him or others to do, and profit in that way vs. doing the work yourself?

===

For clarification:

One of the things Travis teaches is partnering up with business owners, and helping them get more money out of their existing courses, lists, communities, etc.

The budding birddogger above wants to know whether you can make money just by finding such deals, and not by actually doing the marketing and sales work yourself.

Maybe this is cruel to say, or maybe I’m projecting here from my desert island… but I figure that anybody who goes to the trouble of asking whether you can make money just by finding great deals, has little chance of finding great deals in the first place.

Maybe I’m wrong.

In any case, the answer to the question above is an absolute unqualified yes.

If you have the deal — for example, if you’ve found an online business owner who has an asset that he doesn’t really value or use well, but you see how it could be milked for cash, and you’ve convinced him to let you try a little test on it — then there are probably a hundred and one people inside Royalty Ronin who would be happy and able to deliver on the technical side, and split the profits with you in some way you agree on.

For a good enough deal, I bet Travis himself would be interested.

If you work with clients — if you are a copywriter, a media buyer, a designer — then this kind of birddoggin’ could be 1) a way of getting paid more from your existing and past clients, without 2) doing any of the actual work.

But somehow, my feeling is that this is not the burning question on the minds of most people reading this email.

So just for the sake of completeness, let me say it goes in the other direction too.

If you have technical skills, in particular if you are good at sales copy but also other stuff, then there are people in Ronin who are looking to hand off the delivery side of deals. A few examples I just dug up (excuse the Royalty Ronin jargon):

#1. “I am looking to partner with someone who is a Systeme.io expert. I have many courses I own that should have been put up for years. However, my nature is to do everything myself.”

#2. “Can I request an experienced Sales Saver in here to partner up for experience/bona fides? Coffee date said they have room for another 20 spots per month at $5K, doing 60 calls a month.”

#3.”Tapper & T1/3 writer potentially needed for Beamer Deal (Fitness Biz niche)”

#4. “Per Travis’s ‘Do this. Get partners!’ vid, I would love to partner with one or two folks here who have some experience with either email, SMS or social group campaigns. You can count on me to do the heavy-lifting of getting partners. Just need someone to be my wing-person on this so we can hopefully get some quicker wins together.”

If you’d like to look inside Royalty Ronin, or even maybe partner with some of the people there, on either part of the deal, you can sign up for a week’s free trial to Ronin here:

https://bejakovic.com/ronin

P.S. If you’ve already signed up for a trial of Royalty Ronin via my link above, forward me Travis’s welcome email — the one with “Vroom” in the subject line.

I have a small but valuable bundle of bonuses, including my Heart of Hearts and my Inspiration & Engagement trainings, which are waiting for you as a way of saying thanks for taking me up on my recommendation

The kid fell flat and the mother wasn’t moving

I went for a walk this morning, and on a quiet and pedestrian street in my neighborhood, I saw a toddler running, or more accurately trundling, from around the corner.

His mom followed behind, pushing one of those toddler push bikes.

Suddenly the kid tripped on the sidewalk and fell flat, if not quite on his face, then on his belly.

I looked at him with the overactive sympathy of someone who’s never had a kid, and who knows nothing about kids. I was sure he’d start bawling right away.

I then looked at his mom. I was sure she’d run over and start comforting her son.

But the mom wasn’t moving. She seemed to have no intent of moving. She just stood there looking at the kid from 15 feet way.

The mom noticed me looking at her. Our gazes met. And she gave me a weary smile as if to say, “He does this all the time. He’ll be fine.”

Sure enough, before I’d even had a chance to look back at the kid, he’d gotten up and started running, or more accurately trundling, in his straight line to God-knows-where his will was taking him.

A couple days ago, I started reading a book called Straight-Line Leadership by some very Serbian-sounding dude named Dusan Djukich.

Last night in that book, I read a bit about “zigzag people” — people who sometimes go on spurts of success and productivity, only to inevitably regress to earlier, pre-success levels. Says Djukich:

“Zigzag people simply don’t see that after that good start, a ‘challenge’ doesn’t have to stop them. They can keep going. In fact, they can use the challenge to build strength along the path.”

I thought of that this morning when I saw the mom with her toddler. You can think of it too, when coaching others that there’s nothing very remarkable about falling flat. It’s ok to get up and keep going where you were going.

You can also think of it when coaching yourself, or rather, when living your life and making your own progress.

The next time you hit a challenge, you can think of that trundling toddler, or think of Djukich’s message above, and realize you can fall flat and still get up and keep going. The “challenge” doesn’t have to stop you, and in fact, you can use it to build strength along the path.

But enough Djukich Soup for the Soul.

Let me just add one last thing:

The reason why I’m now reading Straight-Line Leadership is because it’s long been on my reading list.

The reason it’s long been on my reading list is because I’ve repeatedly heard Travis Sago recommend it.

Over the past week, I’ve been promoting Travis’s Royalty Ronin membership for its most promotable aspects — like money-making, partnerhsip-building, and new marketing and sales ideas.

But the fact is, some of the most impactful books I’ve read over the past year, which have nothing to do with sales or marketing, came via Travis’s recommendations inside Ronin.

If you’re a reader, and if like me, you like to go to the original source, you might like Travis and his teachings, and more importantly, you might be motivated to actually put them to practice, without zigging and zagging all the time.

A week’s free trial to Royalty Ronin, so you can make up your own mind, is here:

https://bejakovic.com/ronin​

P.S. If you’ve already signed up for a trial of Royalty Ronin via my link above, forward me Travis’s welcome email — the one with “Vroom” in the subject line.

I have a small but growing bundle of bonuses, including my Heart of Hearts and my Inspiration & Engagement trainings, which are waiting for you as a way of saying thanks for taking me up on my recommendation.

Ronin case study: What break-even marketing funnels really look like

Yesterday I wrote that inside the Royalty Ronin community, which I’m promoting these days, there are 300+ success stories.

Today, I decided to leaf through some of them.

I found one from 11 days ago that got me juiced, so I want to share it with you.

The case study runs for 8 pages in a Google doc. I won’t retell the whole thing. Here, with all the dogmatism of brevity, are 9 highlights from this case study:

1. A business owner is running $1k a day in ads, and is breaking even on day 0. Great, right?

2. Not so great. Cash flow is tiiiight. The business owner is juggling money between accounts. Any sudden new expense could sink the business. Business owner says:

===

Over the last six months though, we significantly depleted our cash reserves [dialing in the sales funnel to break even], and we were at the stage where it’s like, every dollar we spend on advertising was like having our back against the wall with no buffer. If I mess this up, I stop buying ads for a while.

===

3. A Ronin knocks on the business owner’s door and makes a Ronin proposition*:

“Let me make you look good to your audience, do all the work, and maybe make you some money. If I make you money, you can give me a cut.”

4. Business owner agrees. “There was no real downside for me,” he says later. “Like, if it didn’t work, it didn’t work.”

5. Ronin creates a new $1k offer* out of the business owner’s existing assets. Business owner says about it:

===

And you came up with this offer, which was the same offer I sell for $200 with a couple of extra bonuses, bundled in with a couple of other things, and an onboarding call.

It’s more than our low ticket offer, but not much more.

And you’re selling it for $1,000.

I looked at this $1,000 offer you came up with, and thought, Wow, that’s a great deal.

But it’s the same thing we sell for $200. But it was $1,000. But it still sounded like a great deal because you’re good at creating blockbuster offers.

===

6. Ronin writes copy for emails* and FB posts* (I’m guessing again repurposing existing content). There are no sales calls* for the business owners to handler, even though it’s a $1k offer. There’s no sales page* either. All the sales are handled by the Ronin via email* and DMs*.

7. 9-day email promo*. 49 sales at $1k. $49k in revenue.

8. The $49k in revenue is split between the business owner and the Ronin, negotiated the easy way*.

9. Business owner says at the end:

===

The result was magic. That is a whole month’s worth of revenue in a week.

Can we do it again? And how quickly can we do it again? If we can do this again in three months, I’m right on with it. It was a great experience right the way through.

This has been one of the easiest, best, and smoothest business transactions.

I never knew [Ronin] before this offer but I have a lot of respect for the man.

I wish him the best and would love for him to get a lot of business out of it because he’s done the right thing for us.

===

If you wanna read the full details of this case study, you can find it inside the Royalty Ronin Skool group. Just search for “[Case Study] The One That Started It All (BEAMER).”

And if you want to do something similar, either in your own business, or for a partner, including one who doesn’t even know you today, then:

All the bits above I marked by * are things that are taught inside Royalty Ronin…

… both inside the actual community via case studies like these…

… and also inside the bonus trainings offered, such as Phoneless Sales Machine (no sales calls or even sales pages for big-ticket sales)… BEAMER (finding and negotiating partnerships like above)… Big Ticket Email Mojo (err, about emails and promos for big-ticket sales)… and Passive Cash Flow Mojo (for coming up with great offers).

That’s where the Ronin above learned these skills.

That’s where you too can learn them, and apply them, and help other people with them, and make money for yourself as well.

If you’d like to get started today, Royalty Ronin has a free one-week trial, which you can take advantage of here:

https://bejakovic.com/ronin​

P.S. If you’ve already signed up for a trial of Royalty Ronin via my link above, forward me the welcome email — the one with “Vroom” in the subject line.

I have a small but growing bundle of bonuses, including my Heart of Hearts and my Inspiration & Engagement trainings, which are waiting for you as a way of saying thanks for taking me up on my recommendation.

Punishing previous buyers

Last night, I got back to Barcelona after a few days in Rome.

As I found out in Rome, 2025 is apparently a jubilee year, which in the Catholic church is a special year of mercy, forgiveness, giving etc.

Jubilee years happen every 25 years. Each one has a special theme. The theme of Jubilee 2025 is “Pilgrims of Hope.”

I was staying a block away from the Vatican during my Rome trip.

Even though I’m not Catholic or even Christian, it was inspiring and impressive to see a slow-moving processions of thousands of ordinary people, every day, who have been walking for who knows how long, from who knows where, all passing through the enormous colonnade at St. Peter’s square and finally approaching their destination at St. Peter’s Basilica.

Really, that has nothing to do with what I’m about to tell you, but I thought it was worth sharing. You might still want to read on, or you might not.

A couple days ago, I got from Yosi Anderson, who is a medical doctor turned personal productivity strategist.

Yosi has been on my list for a hot minute. Last year, she took me up on my recommendation to sign up for Travis Sago’s Royalty Ronin, which I promoted without getting paid for it, simply because I thought it’s such a valuable resource.

I’m now promoting Royalty Ronin as an affiliate, with a bundle of bonuses for those who sign up for a week’s free trial. And about that, Yosi wrote in to ask:

===

Hi John,

Does this bonus apply to people like me who already joined Royalty Ronin when you wrote about it last year?

===

And my Jubilee 2025 answer to Yosi’s question is… of course not. The current bonuses don’t apply to previous buyers. The bonuses are there to get new people to sign up and help me make an affiliate cut. I’m running a business here, people. If you were foolish enough to take me up on my recommendation before, that’s too bad.

Err…

Actually no, let me try that again.

The fact is, Jubilee year or not, I always make new bonuses available to all previous buyers. That applies here too, for two reasons.

Reason one is simple and obvious, and a core part of my philosophy for how I run this little info publishing online biz.

I want to treat current and previous customers well, and reward them for taking me up on my offers when I make them, even if those offers didn’t pay me any money. I never want to put any doubts into my readers’ minds that now is the best moment to take me up on an offer I’m making.

Reason two I cannot tell you here, because it’s connected to a marketing tactic inside one of Travis’s paid trainings, called Shogun Traffic Method.

At the risk of sounding hypey:

This marketing tactic is one that Travis found so valuable that he didn’t share it for a decade or more, and kept just for himself. And when he did first share it, he delivered it via a mailed package because he wanted to restrict how many people would find out about it.

Times have changed. Jubilee 2025 is here. Travis’s tactic is now available inside an online course. That doesn’t change the fact it remains super valuable and in fact super underused, even if it’s available more broadly.

This marketing tactic is not something you will spot simply by looking at what Travis is doing, or what I’m writing about in these emails.

But this tactic is something you can find out today, and apply and profit from today, if you sign up for a free trial of Royalty Ronin, and then head inside Shogun Traffic Method, and look at the bonus lesson right before the one titled, “Unannounced BONUS: Bugatti Traffic.”

And yes:

There won’t be a better moment than now to sign up for this free trial of Royalty Ronin.

That’s because, if you sign up now, you’ll get any future bonuses I might offer. The reverse doesn’t hold — in the future, I will take away some of the current bonuses I am offering.

Plus, while I have no idea what Travis’s plans are, it’s conceivable he might at some point do away with the free trial, either because it’s worked well and done its job, or because it’s not working as well as he’d hoped.

If you don’t want to miss the opportunity while it’s here:

https://bejakovic.com/ronin​

P.S. If you have signed up for the free trial of Royalty Ronin, or if you already signed up as a member even before I was promoting it as an affiliate, forward me your confirmation email from Travis, the one with “Vroom” in the subject line.

If you do that, I’ll give you access to my bonus bundle as my way of saying thanks for taking me up on my recommendation.