How to fix bad habits

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Yesterday, I was ellipting on the elliptical and to make the process less maddening, I listened to a podcast, which turned out to be surprisingly valuable.

It was a health podcast. The guest was a psychotherapist, a certain Dr. Glenn Livingston, PhD.

That name was familiar to me.

Turns out it was the same Dr. Glenn Livingston, PhD, who was also a successful direct marketer a while back.

​​I checked for his name in my inbox just now. He has at different times partnered with or been named-dropped by direct marketing rhinos and mammoths like Terry Dean, Ryan Levesque, Ken McCarthy, and Perry Marshall.

But back to the podcast. Like I said, it was a health podcast, about how to quit overeating.

Turns out Dr. Glenn is an expert on the matter.

Not only has he battled overeating his whole life, but he has written a bunch of books on the topic. The best selling one, Never Binge Again, has 19,224 reviews on Amazon.

Perhaps you’re wondering whether this email will ever get to a point. The point is this:

For years, Dr. Glenn used his psychotherapeutic training to try to quit overeating.

Never worked.

After years of therapy, introspection, and digging into his family history, Dr. Glenn finally unearthed the surprising root cause of why he was overeating his whole life (mommy issues).

And it still didn’t fix a damn thing. If anything, it made his overeating worse, because he now had a legit excuse, where he didn’t have one before.

And yet, Dr. Glenn did manage to get his eating under control.

​​I’ll tell you how:

He isolated, named, and in fact shamed the part of his mind that was craving and reaching for chocolate, for chocolate was his weakness.

Dr. Glenn told himself, “That is my Inner Pig talking. The Inner Pig wants its slop. But I am not one to be ruled by farm animals.”

The effect wasn’t immediate — few things outside direct marketing promises are. But the effect was there, and after a bit of time, this inner-piggization cured Dr. Glenn Livingston, PhD, of his overeating habit, making him a healthier, happier, better person.

The bigger point, as Dr. Glenn says on the podcast, is that identity is stronger than will power.

You can use this truth if you’re trying to influence and persuade others.

Or you can use it to fix your own bad habits.

I’ve just told you the main highlight of this surprisingly valuable podcast with Dr. Glenn Livingston. But there are more good things inside that podcast. And there’s more development of that core idea, that identity is stronger than will power, in a way that might help it actually sink into your head.

If you want to influence and persuade others better… or if you want to improve your own life and control your mind better, this podcast is worth a listen. Here’s the link:

https://bejakovic.com/bad-habits

I shot a moose

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“I shot a moose once,” says Woody Allen. The audience at the comedy club starts chuckling.

“I was hunting upstate New York,” Woody explains, “and I shot a moose.” It’s the beginning of a 3-minute routine. But it’s already funny.

The question is why.

If you don’t want me to kill this joke for you, then stop reading now. But if you’re curious why “I shot a moose” is already funny in itself, and how this can help you write better stories, then read on.

Still here? Let’s dissect this:

“I shot a moose once,” says Woody. The audience chuckles.

Partly it’s the improbable setup. Woody Allen, small, city dweller, nebbish, hunting in upstate New York.

But partly it’s the moose itself. The same improbable setup would not be as funny if Woody said, “I shot a deer.”

Why moose and not deer? A few possibilities:

Moose look funny. They have the round muzzle, the cauliflower antlers, they are oversized and look ungainly.

Also, moose are less common than deer. Maybe that makes the story less likely to be real, and therefore more absurd.

Finally, the word moose is funny for some reason to English speakers. Perhaps it makes us think of “moo” as in cow. Perhaps it’s the unexpected unvoiced “s” at the end. If the animal’s name were pronounced “mooze,” it might not be as funny.

In good comedy routines, as in good stories, the comedian takes you down a meandering garden path. What’s important is not the destination – the punchline — but the journey along the way.

So how do you organize a meandering stroll for the greatest effect?

Like a fountain in a real garden, some things are guaranteed to please during a comedy show — mockery, mimicry, slapstick.

Other times, it’s just important to stroll and take surprising new turns. What exactly lies around the corner doesn’t matter too much, as long as it’s new.

And then, there’s the unimportant detail that’s actually important. The cabbage patch instead of the flower bed… or the moose in the Woody Allen routine.

So why the moose?

We can guess, but ​​nobody knows for sure, not even Woody Allen. Whatever it is about the moose, the fact is this seemingly unimportant detail is actually important.

The point of today’s email is not the moose. It’s that fascinating gardens, like great stories and funny comedy routines, rarely spring forth fully formed.

They are the work of careful craftsmen.

Comedians like Woody Allen will deliver the same routine hundreds or thousands of times, each time perfecting the delivery and testing out small variations, including all the unimportant details. It’s the collection of all those details that ultimately “get the click.”

So that’s my takeaway for you.

If you have a story to tell, but it’s not clicking, maybe it’s not the story. In fact, it’s almost certainly not the story.

Retell it again, tweak it, add in stuff, take out stuff, polish it.

A new audience will keep thinking that it’s new. An old audience will need to be reminded. And to both an old and a new audience, the final walk down the garden path that you deliver will be more fascinating and stimulating than what you started with.

I wish I had a storytelling training to sell you right now. I don’t have one. But I’ve actually written quite a lot about storytelling, and experimented with storytelling techniques myself.

You can learn and profit from my experiments. They are one part of what’s documented inside my Most Valuable Email course, specifically in the Most Valuable Email Swipes #13,#16, #17, #18, #19, #20, and #22.

For more information:

https://bejakovic.com/mve/

Sell the summer, not the seed

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I’m making my way through an old issue of The New Yorker, from Mar 2023. I’m reading an article about seed and garden catalogues, which offer different strains of cabbage or beet for purchase by mail.

Fascinating, right?

Well, hold on. These seed and garden catalogues are mail-order businesses, and some have survived since the 19th century.

If you’re doing any kind of online marketing today, there’s probably something fundamental and (ahem) perennial to learn from businesses that have sold in a similar way for 100+ years.

So I pushed through the first page of the article. And I was rewarded. I read the following passage about what these seed catalogues really sell:

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Seed and garden catalogues sell a magical, boozy, Jack-and-the-beanstalk promise: the coming of spring, the rapture of bloom, the fleshy, wet, watermelon-and-lemon tang of summer. Trade your last cow for a handful of beans to grow a beanstalk as high as the sky. They make strangely compelling reading, like a village mystery or the back of a cereal box. Also, you can buy seeds from them.

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This is a great though unexpected illustration of something I read in Dan Kennedy’s No. B.S. Marketing of Seeds And Other Garden Supplies:

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As a marketer, you have a choice between selling things with ham-handed, brute force, typically against resistance, or selling aspirations or emotional fulfillments with finesse, typically with little resistance.

===

Perhaps you will say that’s obvious.

Perhaps it is.

But how many businesses insist on selling seeds, or even the promise of large or fruitful plants, when in reality what their customers want is a village mystery, the coming of spring, or the tang of summer?

It’s all gotta mean something. Whatever you sell has got to go in a gift-box, and I’m not talking about cardboard or paper.

And now it’s time to sell something.

My offer to you today is my Most Valuable Email training. The seeds inside this training are a copywriting technique you can use every day to create more interesting and engaging content than you would otherwise.

But what I’m really selling is something else — a path to mastery. The feeling of growing competence with each email you write… the joy of looking and seeing patterns others don’t… the ability to transform yourself at will, from what you are right now into anything you want to be, in an instant, like Merlin in Disney’s Sword in the Stone.

For more information:

https://bejakovic.com/mve

Don’t be like me

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For the past two days, I’ve been running a kind of flash offer I’ve called Copy Riddles Lite.

In order to promote that, I have finally done something I should have done months ago, and that’s to go through the emails that Australia’s best & world’s most provocative copywriter, Daniel Throssell, wrote to promote Copy Riddles back in September.

Daniel’s emails are filled with gold I could and should have been using to promote Copy Riddles ever since. Such as, for example, the following quotes:

“There are few other courses I fully and wholeheartedly endorse as strongly as one of my own. Copy Riddles is one of them.”

“I have literally never had so many people write to me after I start promoting something, offering unsolicited & gushing feedback on it!”

“It’s the most brilliant course concept I’ve ever seen … literally a gamified series of sequential puzzles that teaches you copywriting.”

So don’t be like me — lazy, careless, and self-defeating when it comes to promoting your own good offers.

Instead, when people write nice things about you and what you sell, save those comments… cherish them… casually drop hints about them over tea or coffee… and every Sunday or even more often, stand up on a soapbox, and openly and dramatically read out those flattering endorsements to everyone who might be interested and many of those who are not.

The Copy Riddles Lite offer is closing down tonight, in another 8 hours, specifically at 8:31pm CET.

Copy Riddles Lite is not a gamified series of sequential puzzles. That’s the full Copy Riddles course, which contains 20 such sequential puzzles.

Copy Riddles Lite contains just one such puzzle.

But it’s a puzzle that stands alone, without the rest of the Copy Riddles program. And if you can guess the right answer — or even if you don’t, but you put in the effort — it will teach you something very valuable about copywriting, in a very short period of time.

Copy Riddles Lite is priced lightly, according to its lite nature. And if you buy it and decide you want to upgrade to the full Copy Riddles program, I will credit you the price you paid for Copy Riddles Lite.

So if you’d like to get this piece of a highly endorsed training before I close down the cart, here’s where to go (no sales page, just an order page):

https://bejakovic.com/crl​​

“No-fooling” secret to writing opening lines that get read and copied

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Yeah, I bet you want the secret. I’ll tell you, but it won’t make sense unless you read the following first.

Last Friday, I sent an email about a photo I found on Twitter of a guy hand-copying my emails. To which I got a reply from an online entrepreneur with a 200k-strong audience, Kieran Drew. Kieran wrote me:

===

Guilty confession: I handcopied a fair few emails from your bonus doc in SME.

When I write my emails, I always go back to my inbox to see how you started your last few too. I still find the opening lines hard and I’m yet to see anyone do them as well as you do.

===

I heard something similar about my opening lines from a friend who runs a successful niche magazine (hi Radu). He told me he keeps my emails for their opening lines, as inspiration for openers when he needs to write something.

I never thought writing an opening line was some special superpower of mine. But like they say, once is an accident, twice is a positioning statement.

So I thought about what I do with the opening line of each of my emails. Really, it’s the millennia-old advice from legendary direct marketer Joe Sugarman:

“The purpose of the first sentence is to get you to read the second sentence. Nothing more, nothing less.”

You probably knew Joe Sugarman’s advice. You probably even follow it, and think you do it well. And maybe you really do it well. But maybe you don’t, not as well as you could. The trouble is, it’s easy to fool yourself.

I thought a bit more about my opening lines.

The only other secret that came to mind, besides the Joe Sugarman advice, is that I’ve spent a good amount of time learning to write sales bullets.

​​I’ve analyzed how A-list copywriters start with factual and dull source material… give away the relevant parts of it in their bullets… but leave out just the right thing to make you pull your hair out from wanting to know the secret.

It’s transformed how I write. Because it means there’s a way to learn to write copy in a way that you cannot fool yourself:

You start with the same source material A-list copywriters used to write their own bullets… write your own bullet… compare it to theirs… and see just how much tighter, more specific, and more intriguing theirs is.

The good news is, you don’t have to despair for long. Repeat this process, and soon enough, the A-listers tricks and tactics and skills start to seep into your own head, and people start saving what you write as examples of intriguing and specific and tight copy.

And on that note, I will remind you of my ongoing offer for Copy Riddles Lite.

The full Copy Riddles program teaches you how to write sales bullets, using the no-fooling process I described above.

Copy Riddles Lite is a tiny slice of the full Copy Riddles program, proportionately priced.

Copy Riddles Lite gives you a taste of this process, and gives you an opportunity to try yourself against legendary A-list copywriters like Gene Schwartz, David Deutsch, and Clayton Makepeace. That’s a valuable experience whether or not you choose to upgrade to the full Copy Riddles program.

I’m making Copy Riddles Lite available until tomorrow, Thursday, at 8:31pm CET. If you’d like to get it, it’s available here (no sales page, just an order form):

https://bejakovic.com/crl

Announcing: Copy Riddles Lite

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Starting today, and ending this Thursday, I am offering something I’m calling Copy Riddles Lite.

Before I tell you the what of Copy Riddles Lite, let me tell you the why:

I realize that $997 — the price of Copy Riddles — is a big investment. Even if you have the money, it can be an obstacle. And if you don’t have the money, then it’s a real obstacle.

So my goal is twofold. First, to show you the Copy Riddles way, so you can experience it yourself, and see for yourself that Copy Riddles is a worthwhile investment, if you have any ambition of owning high-level copywriting skills.

Goal two is that Copy Riddles Lite is supremely valuable as a standalone training. If you cannot afford the full Copy Riddles course, or you can afford it but you decide for some unfathomable reason that you do not want it, then Copy Riddles Lite has value on its own, and much more than what I am charging.

Now we get to the what:

Copy Riddles Lite includes one of the 20 rounds included in the full Copy Riddles program.

I specifically chose a round that comes early in the full Copy Riddles program, on a copywriting topic that most people know of… but very few do well.

The round is composed of two parts, in which you practice writing sales bullets, and compare what you wrote to what an A-list copywriter wrote starting with the same prompt.

In the first part of the round, I also give you my analysis of the fine points of how A-list copywriters do their magic.

In the second part, I show you this aspect of copywriting in real practice, in real live ads, headlines, body copy, emails, content.

Two more things inside Copy Riddles live:

The full Copy Riddles program also includes 3 bonus lessons. I included one of those bonus lessons in Copy Riddles Lite as well.

The full Copy Riddles program also includes references to some of the best places I’ve found for the A-list sales letters and the source material they were selling. I’ve included that in Copy Riddles Lite as well.

So if after going through Copy Riddles Lite, you don’t wanna pay me for the full Copy Riddles program, and you want to cobble it together yourself, you can.

I only want to sell you the full Copy Riddles if 1) you experience the value in Copy Riddles Lite and you want more and 2) you value your time and my expertise enough to pay me the remainder, rather than attempt to replicate it yourself.

And now for the price:

Copy Riddles Lite contains a little less than 10% of the total content of the full Copy Riddles program, so I’ve priced it at a little less than 10% of the total price.

You can get Copy Riddles Lite for $97 today, tomorrow, or on Thursday.

If you go through and decide you want the full Copy Riddles program, I also include a coupon code, good for a limited time, for the full value of Copy Riddles Live to apply to the full Copy Riddles program.

I’m launching this offer today on a whim. I will close it this Thursday, Feb 1, at 8:31pm CET.

​​I have no idea if I will ever open it again. I may or I may not. That’s not just a bluff. If you’ve been on my list a while, you’ll know I have had plenty of one-off offers, never to be repeated, for reasons of my own.

All that’s to say, if you’re interested, you can buy Copy Riddles Lite below. The link will take you to a bare order form, and no sales page. If that don’t deter you:

https://bejakovic.com/crl

Learning from hecklers and refunders

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Comedian Norm MacDonald once started a standup show when a heckler in the audience yelled out:

“Hey, you’re not very funny!”

The crowd, all of whom where there to see Norm, started booing the heckler. One guy yelled, “Toss the asshole out!”

Norm calmed the crowd down. “Now hold on,” he said. He wanted to understand what exactly happened. And he started talking to the heckler.

“So you go, ‘I’m gonna pay money to go see this dude…’ I want to understand what exactly happened. At some point in your life, you thought I was funny.”

The past couple days, I promoted Andrew Kap’s book, 3 Words I Used To Sell 100,000 Books. I even gave away a couple free bonuses to people who bought that book.

A lot of people took me up on the offer. They wrote in to say thanks for turning them on to Andrew’s book, and to ask for the bonuses I had promised.

Among all these people was one guy who first wrote me with proof of buying the book and then, before I could reply with the bonuses, wrote me a second message to say:

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I gave back the title, I’m sorry. Didn’t really apply to me. Don’t want to scam you for the bonuses.

Sorry, really like your stuff though.

===

It’s standard daily email operating procedure to shame people who refund stuff or who say they can’t get value out of a valuable offer. It’s even common to toss them off your list.

But I thought, good on this guy for realizing eventually this doesn’t apply to him… and even more so for having the decency to write me and say so.

Still, just like Norm, I told myself, I want to understand what exactly happened here.

My email went out at 8:34pm.

My reader read my email and got excited. He bought the book immediately. By 9:00pm, he got the confirmation email from Amazon, forwarded it to me, and asked for the bonuses. Even though, as he realized over the next few minutes, this book or the bonuses or the promises didn’t really apply to him.

How exactly does this happen?

Clearly, the promo nature of my email had something to do with it. The deadline… the disappearing bonuses… the exciting, opportunity-like promises of it all.

But here’s the point, the message from this email:

Those things — deadlines, bonuses, exciting promises — are rooms in the house of persuasion. The house itself is built on a foundation. And that foundation is either stable and strong, or shifting and weak.

The foundation is trust. In my case, trust built up by daily emailing.

That’s how people find out in the first place about offers I create and deadlines I set. That’s how they get excited about the disappearing bonuses I announce and exciting promises I make.

Getting people to trust you like this is nothing mysterious or difficult.

It’s just a matter of consistency.

Like I said, in my case, that’s via daily emails. For years now. And though my offers change, and daily email topics change, and even my own attitudes change, there’s still some consistent core that people can rely on and trust.

You can do the same.

The longer you do it, the better. But it doesn’t have to take years to build up trust. It can be done in months, weeks, days, or sometimes even hours, if you say the right things.

But it all starts with saying something, and then doing so again, in some regular, consistent way.

My introductory offer — the least expensive course I offer — is an introduction to writing daily emails, called Simple Money Emails.

I’ve used the techniques in this course to write quick emails for clients that made lots of money.

But more importantly, I’ve used them for myself to create long-running relationships that lead to trust, engagement, and urgent sales like the above.

If you’d like to find out how you can do something similar, then take a look here:

https://bejakovic.com/sme

How to sell 100,000 books with no audience, fame, or endorsements

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Yesterday, I wrote about Andrew Kap’s book 3 Words I Used To Sell 100,000 Books.

​​That book talks about the marketing behind Andrew’s law of attraction book, which has sold 100k+ copies since 2019.

One thing Andrew has done to promote his law of attraction book is start a YouTube channel in which he answers reader questions, highlights testimonials, and shares additional stories to illustrate points from his book.

In the chapter of the 3 Words book about that YouTube channel, Andrew says you shouldn’t worry too much about the production value of your YouTube videos. He gives an example:

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A perfect example of not needing high production value if you have high quality content is Alex Hormozi. You look at his content on YouTube, and a lot of his stuff seems like he’s filming inside of a closet. And the funny thing is — that’s because he actually is!

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I don’t agree with Andrew that Alex Hormozi’s inside-the-close videos stand on their high-quality content.

They stand because Hormozi is rich, successful, and now famous.

But that’s actually a good reason to read Andrew Kap’s 3 Words book.

Because Andrew made his law of attraction book a genuine bestseller without any of Alex Hormozi’s advantages.

He sold 100,000 copies of his book on his own — without a previous audience, without fame, without headline-worthy personal success stories, without celebrity endorsements.

And so, this point about Hormozi notwithstanding, it’s well worth reading Andrew’s 3 Words book about how he made his law of attraction book such a success.

By the way, YouTube is only one of the things Andrew is doing. So if you object to going on YouTube to promote yourself or your book — and if you do, I’m right there with you — then you’ll find lots of other strategies Andrew has used to promote his book and sell many metric tons of it.

I encourage you to read Andrew Kap’s book. In fact, I’m offering two free bonuses if you get it by tomorrow and write me:

Free Bonus #1: How Andrew Kap Wrote His Last Law Of Attraction Book in 60 Days

This is an interview I did with Andrew this past week.

His 3 Words book talks about book marketing: titles, covers, reviews, etc.

It doesn’t talk much about his writing process. But Andrew wrote his 200-page Last Law book in two months. And again, it has a 4.6 rating.

So I sat down with Andrew for an hour, grilled him on how he writes, how he prepares, researches, organizes his writing, the tools he uses, etc.

I also chimed in with my own thoughts and experiences. You might wonder why. I checked just now. I haven’t sold 100,000 books. But adding up all the books I have published on Amazon, I have sold 69,500 books.

Free Bonus #2: 4 Proven Hooks To Sell More Books

This is a short presentation I recorded a few days ago. It will give you the hooks, three examples for each, and how-to advice for coming up with each of the hooks for the book project you are working on.

These hooks are what I reach for when I’m thinking of writing a new book. They are also what I advised someone recently after he came to me and asked for help with writing his book. ​​​​

Hear me now:

​​You can get Andrew Kap’s book any time. But if you’d like to also get the free bonuses above, the deadline for that is tomorrow, Monday, Jan 29, at 8:31pm CET.

​​Here’s what to do:

1. Buy Andrew Kap’s 3 Words book on Amazon. You can get it in Kindle, audiobook, paperback, hardback, used, new, or collectible versions — your choice. The link to the book is at the end of this email.

2. Forward me the receipt email that Amazon sends you, and do it by the deadline (tomorrow, Monday, Jan 29, at 8:31pm CET).

3. I will then send you the free bonuses, the interview I did with Andrew, and the 4 Proven Hooks presentation.

Here’s the link:

https://bejakovic.com/3words

My book recommendation for book marketing

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Today, I have book to recommend to you. It’s called, 3 Words I Used To Sell 100,000 Books.

I came across this book because I saw it hovering in the Amazon direct response bestsellers above my 10 Commandments book.

I looked up the author. His name is Andrew Kap. He’s the author of The Last Law Of Attraction Book You’ll Ever Need To Read. Facts about this book:

* Publication date: Nov 24, 2019

* Amazon rank as of today: 17,819, which means it’s selling around 220 copies per month, almost 5 years after its publication

* Number of reviews: 3,898, of which 79% are 5-star

I got curious. I bought Andrew’s 3 Words book. I started to read. I finished. And now I’m recommending it to you.

Actually, before recommending, a few disclaimers.

First, the “3 words.” They are not magic. They are not last, not law, not attraction. They are not words you can put in your title or anywhere in your text and automatically sell 100k copies.

Second, the book is written in a kind of sales copy style.

​​The first few chapters, which build up to the reveal of the three words, might sound like a video sales letter teasing you about the three health foods in your fridge you should never eat if you hope to lose weight.

Except Kap doesn’t keep teasing you for an hour and then tell you to buy something else. Instead, he reveals the three words, and pretty soon into the book.

He then unpacks the three words throughout the rest of the book, and tells you all the tactical and strategic things he did to sell and keep selling his Last Law of Attraction Book to 100k copies and beyond.

So get Kap’s book. Read it. Apply it. Or apply a part of it.

Because as you will see, Andrew Kap is rather obsessive in his determination to get his Law of Attraction book into as many hands as belong to humans that could benefit from the ideas he has to share.

But even if you don’t implement all of what Kap has to tell you, and even if you apply only 10% of it, you’re still likely to outsell 99% of self-published authors, and I imagine the majority of traditionally published authors as well.

Final disclaimer:

​​I wrote to Andrew and told him I want to recommend his book to my readers. I also asked if he would be willing to do the same with my 10 Commandments book to his readers. He agreed.

So not only am I telling you about this book, but I am actively promoting it. For that, I’ve got two free bonuses in case you get Andrew Kap’s 3 Words I Used To Sell 100,000 Books:

Free Bonus #1: How Andrew Kap Wrote His Last Law Of Attraction Book in 60 Days

This is an interview I did with Andrew this past week.

His 3 Words book talks about book marketing: titles, covers, reviews, etc.

It doesn’t talk much about his writing process. But Andrew wrote his 200-page Last Law book in two months. And again, it has a 4.6 rating.

So I sat down with Andrew for an hour, grilled him on how he writes, how he prepares, researches, organizes his writing, the tools he uses, etc.

I also chimed in with my own thoughts and experiences. You might wonder why. I checked just now. I haven’t sold 100,000 books. But adding up all the books I have published on Amazon, I have sold 69,500 books.

Free Bonus #2: 4 Proven Hooks To Sell More Books

This is a short presentation I recorded a few days ago. It will give you the hooks, three examples for each, and how-to advice for coming up with each of the hooks for the book project you are working on.

These hooks are what I reach for when I’m thinking of writing a new book. They are also what I advised someone recently after he came to me and asked for help with writing his book. ​​​​

Hear me now.

​​You can get Andrew Kap’s book any time. But if you’d like to also get the free bonuses above, the deadline for that is this coming Monday, Jan 29, at 8:31pm CET.

​​Here’s what to do:

1. Buy Andrew Kap’s 3 Words book on Amazon. You can get it in Kindle, audiobook, paperback, hardback, used, new, or collectible versions — your choice. The link to the book is at the end of this email.

2. Forward me the receipt email that Amazon sends you, and do it by the deadline (Monday, Jan 29, at 8:31pm CET).

3. I will then send you the free bonuses, the interview I did with Andrew, and the 4 Proven Hooks presentation.

Here’s the link:

https://bejakovic.com/3words

Magic words that bring you status

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Yesterday, I went on Twitter in search of my own name.

What I found was a photo somebody had posted of a densely scribbled page, containing the text of one of my emails.

I squinted and leaned in so far my nose almost touched the screen. It was true.

People are actually copying out my emails by hand as a way to learn email copywriting.

It was a bizarre moment. It reminded me of the first time I printed a black-and-white photograph in my high school’s darkroom.

Take a normal-looking piece of paper, expose it to light for a second, then dump it into a bit of clear, water-like liquid. A picture emerges of something you had photographed days or weeks ago.

It feels like magic, because the ingredients seem so ordinary — paper, light, a bit of water-like liquid.

I’ve been writing this daily email newsletter for 5+ years. At first, I was writing mostly just to practice and then sending my emails out into the void.

After a while, I created an offer. I sent out an email just like the ones I had been sending out. Except this time, money came back at me.

It felt like magic, because it was still the same ordinary ingredients — a bare-bones text editor, ActiveCampaign, the blue “send” button.

Since then, I’ve continued sending the same text-only emails, just words in a text editor. And that’s been good enough to give me status and authority in this field. I got into copywriting some ten years ago by hand-copying issues of Gary Halbert’s newsletter. Today people are copying my newsletter issues by hand.

A few days ago, I announced I’m looking for five beta testers for a 3-month group coaching program.

The goal for this group coaching program is to implement the techniques and ideas I talked about on the “How I do it” call I held on Monday. Write interesting emails… build a list… grow your status… make money.

I announced this group coaching program to the people who were there for the live “How I do it” call, and to the people who signed up for the recording.

And in spite of the fact I once again managed to muck up the tech, so that some people never got the link to join the live call, and others never got the recording, I’ve so far filled three of those five spots. I also have a few people who’ve expressed interest in the remaining two.

But I want to get this sign-up process wrapped up now, so I can kick the group coaching off.

So if you’re interested, hit reply and let me know a bit about who you are and what you do.

I will send you a doc with the full info on this 3-month program, and you can decide if it’s for you or not.

If not, no problem. But if yes, then you can join us, and we will start next week.