What’s happening in my business: CENSORED

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Today I had planned to write an email about changes I’m making to this little online info publishing business, and my plans for the coming months and next year.

But then I stopped and censored myself.

There was a quote echoing in my head. It said:

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One of the greatest clues I ever had was working at Mercedes-Benz. My most successful clients — STFU. They were, “Lid on it, black box.”

So many times, they would buy a very nice car — I’m talking an SL 65 — but they wouldn’t drive it to their workplace. They would just keep it for their other place, down by the beach house, hinterland property, like it wasn’t part of their public thing.

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That quote came from business coach and Internet marketer James Schramko. James has been in the industry for a few decades, and has coached big-name, multimillionaire marketers like Ryan Levesque (ASK Method), Patt Flynn (Smart Passive Income), and Kevin Rogers (Copy Chief).

James says it took discipline, but in time he’s learned to keep a “cone of silence” around what he and his clients are doing and planning. He says not sharing his best ideas is what makes him valuable to his clients, and it’s also intensely valuable to him.

Is what James is saying true? Is it right?

I don’t know. Maybe it is. I can imagine the opposite also, that giving away your best ideas is the smart way to go, because ideas are ultimately cheap, while things like relationships and reputation are really where value lies.

But the concept behind this newsletter has always been to share ideas that are first of all interesting and second possibly useful. “True” or “right” is not something I obsess over. I like to try things out and see how they fit. And so — my plans are CENSORED, at least in this email.

The past few days, as I roll out my Daily Email Habit service in private, I’ve been sharing links to content that is “not predictable” for a newsletter like mine.

The link I’m about to share is quite predictable, because it’s James Schramko’s podcast. It’s predictable both because James is part of direct response world, so it’s normal I would link to him, and because his podcast episodes cover (seemingly) standard industry topics.

But maybe something more is going on?

I don’t listen to podcasts by business gurus and I had no intent on listening to James’s podcast either.

And yet, each of James’s past 5 podcast episodes, ever since I got on his email list, got me sucked in, and ultimately gave me interesting and possibly useful ideas I didn’t have before.

Maybe it can do the same for you? If you’d like to try it out:

https://www.jamesschramko.com/list-all

An old Soviet joke from a modern Russian prison

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Here’s a Soviet joke for you:

A shy, unathletic, bookish boy is walking across a snow-covered courtyard in Moscow, past a group of kids who are playing football.

The ball rolls to the boy’s feet. He decides against habit to join in the game. He kicks the ball awkwardly, and it veers off and crashes through the window of the janitor’s apartment on the ground floor.

The janitor emerges. He’s a huge, bearded man, who has clearly been drinking. He roars and starts to chase the boy.

The boy runs for his life, thinking to himself, “Why do I need football in the cold and the snow? I should be at home, safe and comfortable, reading a book, conversing with my favorite author Ernest Hemingway.”

Meanwhile, Ernest Hemingway is in a Havana bar, drinking rum, with a salsa band playing next to him. It’s hot. Hemingway thinks to himself, “God I’m sick of this heat and rum and salsa. I should be in Paris, the center of the world, drinking Cavalos with my great friend Jean-Paul Sartre, and discussing philosophy.”

Meanwhile, Jean-Paul Sartre is in a Paris cafe, in a cloud of cigarette smoke. He’s taking part in an abstract but heated discussion that means nothing to him. “God how I’m sick of all these cigarettes and cafes and empty discussions,” thinks Sartre. I should be in Moscow, talking to my friend, the great novelist Platonov, about things that are real and mean something.

Meanwhile, back in Moscow, Platonov is running across a snow-covered courtyard. And he growls through his gritted teeth, “God I swear if I ever catch him, I’ll kill the little bastard.”

That’s from the memoirs written by Russian dissident Alexei Navalny. Navalny wrote down the Soviet joke above — “my all-time favorite joke” — while in prison in the Pokrov correctional colony.

You might know Navalny’s story. Back in 2020, he was poisoned by the Russian secret service with a nerve toxin, almost died, but somehow made it to Germany to get medical treatment.

He recovered over the course of months. During this time, he cold-called Russian secret service agents and tricked them into revealing how they had poisoned him (I wrote about the crazy story ​back in December 2020​).

In spite of the assassination attempt, Navalny decided based on his principles to return to Russia.

He was promptly arrested as soon as he landed at the Moscow airport. He was then charged with embezzlement, fraud, and extremism, and was tossed in jail.

That was back in 2022.

Navalny never made it out of jail. He died earlier this year, on February 16, at age 47, under mysterious circumstances in the “Polar Wolf” prison, which sits in Western Siberia above the polar circle. “All necessary resuscitation measures were carried out but did not yield positive results,” the prison statement read.

I’m telling you this because somehow, during all this, Navalny remained cheerful and optimistic, in spite of the fact he was in prison in Siberia, in spite of the fact he had a 19-year sentence, in spite of the fact he knew he was really in for life, one way or another.

All that’s to say, if you think that whatever you’re writing about is too serious for joking, that your audience cannot and will not stand lightheartedness, that certain topics are sacred, well, it might be worth reading some of Alexei Navalny’s posts from prison. They are fascinating, inspiring, and well-written. Plus they might give you a change of mind on some things.

In case you’re curious:

https://www.newyorker.com/magazine/2024/10/21/alexei-navalny-patriot-memoir

A recipe for a newsletter that “VERY successful people would pay a lot of money for”

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A few days ago, I wrote an email floating the idea of a paid newsletter of business practices from other industries. Basically, giving subscribers Jay Abraham’s “industry cross-pollination” idea on a silver platter.

I said in that email I will most probably never end up creating such a newsletter. To which I got a message from marketer Frederik Beyer, who wrote:

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Industry cross pollination sounds like something VERY successful people would pay a lot of money for.

Those people don’t have time to sift through articles and such, but they DO have the assets/resources to leverage any cross-pollinating ideas you could come up with.

Are you SURE you don’t want to read whatever suits your fancy and get paid to come up with ideas for wealthy people with networks who can help you leverage your skills even MORE?

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Never say never. I certainly have no plans to do this now.

But a newsletter like this is something I’d like to see and even be happy to pay for, if it gave me new ideas for what I myself can do.

So let me give you the recipe for creating such a newsletter, in the hope that you will create it, that it will be great, ad that I can subscribe:

1. Google [“industry news” + insider].

2. Sign up to all the “[Industry] Insider” newsletters that pop up. There are dozens of them (Manufactured Housing Insider, Linux Insider, Gambling Insider, Fashion Insider).

3. Read or get AI to summarize the business practices standard in different industries, as reported by these newsletters you’ve just signed up for.

4. Pick one business practice from some industry X; expand it with a few examples and a bit of detail/context.

5. Explain how this industry practice from industry X could be relevant to a different end industry Y, the one made up of your subscribers. For personal interest, I would hope this industry Y would be “online information businesses” or something similar. But you can pick whatever end industry you want, and in fact, I imagine you can create a whole bunch of these newsletters for a whole bunch of end industries Y, Y’, Y”…

6. (Optional: pick a few other industry business practices from other industries, along with links to relevant articles online to find out more.)

7. Format all your findings as a weekly or monthly newsletter with a paid subscription. Depending on the end industry you pick, I imagine you can charge a few dozen dollars to a few hundred dollars per subscriber per month.

I had this idea yesterday because I actually subscribe to a couple such “Industry Insider” newsletters. I realized it’s a newsletter format that repeats across industries, and that gives you all the raw materials for the kind of “Industry Outsider” newsletter I was thinking of.

And if you’d like to see the best, most interesting such insider newsletter I personally subscribe to… and find out the high-tech stuff happening in the fitness and wellness industry… and maybe get inspired to create your own publishing empire helping wealthy people with networks:

https://insider.fitt.co/

The unpardonable sin in daily emails

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> be me
> get email yesterday
> feel sucked in by the subject line because it’s the same as the name of a paid training i’m thinking to create
> read email
> interesting opening, about how the author wrote something that got a whole lot of reader engagement and replies
> get to the takeaway
> “Vulnerability”
> feel face drop, groan
> close email and vow never to read another of the author’s emails again

An A-list copywriter, Robert Collier, once wrote that the unpardonable sin in nature is stagnation, standing still.

Another A-list copywriter, Jim Rutz, once wrote that the #1 sin in ad mail is being predictable.

It applies to daily emails as well. The #1, unpardonable sin in daily emails is stagnant, predictable content. That’s why a point of my personal philosophy, which may resonate with you, is to do anything but be predictable.

Right now, I’m in the middle of rolling out my new Daily Email Habit service to people who expressed interest and got on priority list.

While I do that, I have no paid offers to promote.

So let me take the next few days, while the rollout is happening, to share some unpredictable pieces of writing.

I mean “unpredictable” both because these pieces of writing contain surprising ideas presented in insightful ways… and because you wouldn’t expect to have them shared inside of a newsletter like this one, about direct marketing and online businesses.

To start with, here’s something I read two years ago that still pops up in my mind pretty much every week.

The title of it is When Magic Was Real.

The idea that sticks with me is that magic — real magic, not stage magic — is real, and is “the product of belief x belief.”

If you want to read something surprising, insightful, and maybe mind-altering:

https://treeofwoe.substack.com/p/when-magic-was-real

How to prepare for a future in which people can’t think

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I was talking to a friend today. She has a kid who is 11. The kid has to go through a rigorous set of state-sanctioned exams that will determine his future education, career progression, and I suppose retirement community.

“It’s crazy!” my friend said. “Who even knows what will happen in the future?”

I have no kids and am generally clueless about what’s going on in the world. “Huh? Future? What are you talking about?”

“AI!” she said. “What will kids have to learn? How will that even look?”

I read an article by Paul Graham a couple weeks ago. I’ve written about Graham before in these emails. In a nutshell:

Graham is a kind of modern-day renaissance man — a painter, computer programmer, businessman, and investor. This last one is what he’s best known for.

Graham cofounded Y Combinator, the early-stage investing firm behind companies like Airbnb, Coinbase, Stripe, Twitch, Instacart, Reddit. Thanks to his stake in these companies, Graham is worth north of $2.5 billion.

Along with his many other activities, Graham also writes interesting online essays. He wrote a new one a few weeks ago.

In the future, predicts Graham, not many people will be able to write because AI has made it unnecessary.

Is that bad? In Graham’s words:

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Yes, it’s bad. The reason is something I mentioned earlier: writing is thinking. In fact there’s a kind of thinking that can only be done by writing. You can’t make this point better than Leslie Lamport did:

“If you’re thinking without writing, you only think you’re thinking.”

So a world divided into writes and write-nots is more dangerous than it sounds. It will be a world of thinks and think-nots. I know which half I want to be in, and I bet you do too.

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Is Graham right about writing?

I don’t know. I have heard said that 2,500 years ago, smart people were making the same argument AGAINST writing, saying that it weakens critical thought and makes the mind flabby.

I can only report my personal results, today, in 2024.

Writing, at least in my case, causes me to think more and make distinctions I wouldn’t make otherwise. Plus, I even find it kind of enjoyable. And there’s no doubt that thanks to writing, I’ve achieved a level of influence I could never have achieved otherwise.

I am telling you this because I’m finally ready — with two days’ delay — to start rolling out my new Daily Email Habit service.

A key idea behind Daily Email Habit is that there’s value in writing.

And so this service is designed to help you start and stick with the habit of writing a daily email. A big part of how it does this is by giving you a new constraint each day, and narrowing the scope of what to write about.

At the same time, Daily Email Habit is designed NOT to narrow the scope so much that you end up filling out a template. There’s value in writing, and it’s something you cannot get by outsourcing your daily email to a template — or to AI.

I will start rolling out Daily Email Habit tomorrow.

If you’ve already written me to express interest in this new service, there’s nothing more you need to do.

But if you haven’t written me yet, and Daily Email Habit sounds like it might be useful to you, then write me and tell me what you like about this service. I will then add you to the priority list, so have a chance to try out Daily Email Habit sooner rather than later.

Mickey Mouse promos for Mickey Mouse reasons

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Today, being November 18, is the birthday of Mickey Mouse. I bet you weren’t expecting that?

Mickey made his first public appearance in Steamboat Willy, which premiered on November 18, 1928, at the Colony Theater in New York city. And so, November 18 became Mickey’s birthday.

I only found this out today because from time to time I like write emails on the topic of, “On today’s date.”

But actually Mickey’s birthday fits perfectly to something I’ve been meaning to write about for a while. That being:

Lots of businesses run promos around big and generic holidays — Black Friday, Valentine’s, Labor Day.

Some businesses try to get cute with it, and run promos for small but generic holidays — Mickey Mouse’s birthday is an example.

I guess that’s fine, if you are Ford Motors or the local gym chain.

But if you have anything like a personal brand, or want to build personal authority and a personal relationship with your list, then in my mind it’s much better, more convincing, and more effective long-term to run promos that tie into you, your business, or your customers.

The occasion for such personal promos doesn’t have to be huge (“I’m getting married!”) or cataclysmic (“I’m getting divorced!”).

It can be modest and frankly trivial — my “Most Vivian Event” from a couple months ago comes to mind, where I decided (and failed) to run a promo in honor of a reader who wouldn’t buy from me.

As long as you think up a personal occasion and reason to your promo, it builds a connection to your audience while selling at the same time… it makes your promo unique to you and uncopyable by others… and it feels more credible and real than “because Black Friday” or “because Steamboat Willy!”

I’m in the middle of launching my Daily Email Habit service. Of course, it’s turned out to be more work than I had anticipated just to put it in front of the first few people. Once I solve all the issues still facing me, I plan to promote this offer through the rest of this month.

But now that I’ve already written this Mickey Mouse email about Mickey Mouse promos, it feels like a shame not to run a promo myself, my Mickey Mouse reasons notwithstanding.

So I have a special offer for you, which I’m calling the “Better Than Mickey” Promo-in-a-Box.

In short:

If you have a list and an offer, I will come up with a personal, congruent, sexy promo strategy for you — a “Promo-in-a-Box.”

This is something I’ve done dozens of times for my own list and while I was a coach inside Shiv Shetti’s PCM mastermind. I’m estimating a few hundred thousand dollars in extra sales that would not have happened otherwise.

Here’s how this “Better Than Mickey” process will work, if you’re game for it:

1. You and I will get on an onboarding call, so you can tell me about your list, your offers, and your business.

2. I will go away to my cave and conjure up a “Better Than Mickey” Promo-in-a-Box that involves a congruent occasion, a sexy offer (without requiring creating new products), and copy angles (to tie it all together).

3. We will then get on a second call, and I’ll walk you through the promo strategy, answer your questions, and make sure this is something you will be happy to run and can actually implement on time.

I am only opening up two spots for this “Better Than Mickey” Promo-in-a-Box. I’m not sure I will ever offer this deal or anything like it again.

The price is $500.

I can tell you this is a small fraction of what I used to get paid inside Shiv’s mastermind to deliver exactly this kind of custom promo strategy. (I won’t say exactly what small fraction, because that’s Shiv’s business as well as mine.)

I’m asking just $500 because frankly this isn’t about money. While it doesn’t pay for me in terms of the work involved (at $500 or more), I like finding out about new businesses, and strategizing these promos. And I figure that I’ve limited my exposure by just offering two spots.

More relevant for you:

If you have a list and an offer, then running a successful promo can net you thousands or tens of thousands of dollars. Paying me $500 for my experience and help, to make sure it happens and that it goes well, is in my mind a no-brainer.

If you’re interested in this “Better Than Mickey” Promo-in-a-Box, hit reply and tell me so. I’ll take it from there.

Again, I’ve only opened up two spots for this, and I am only responding to hand raises that express interest before tonight, Monday, November 18, at 12 midnight PST.

Yes, it’s for Mickey’s birthday, and for Mickey Mouse reasons. But that doesn’t change the fact that I’m stubborn, and that I stick to deadlines like a koala to bamboo. Or maybe like a mouse to cheese. In any case, if you want your own “Better Than Mickey” Promo-in-a-Box, I suggest you act now.

The excessive value of writing into the void

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In my email yesterday, I asked for reader questions and replies. Well, I got ’em. To start, a reader named Kenneth wrote in to ask:

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Yeah, at this point you are reading my mind.

I’ve always wanted to ask a question, but wondered whether you respond to emails.

Well, the question “How do you get opt-ins to your list?”

I can’t say I know because I got into your list by a strange way.

I am in a copywriting group and a member of the group shared your sales letter as a way to use reverse psychology, I think it was your MVE product.

He didn’t even share a link, I had to copy the link in the screenshot(I think that’s what happened), got on your homepage and got on your list.

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… and that’s pretty much how I get people to opt-in to my list:

I write stuff… wait until people share that on the Internet of their own accord… then rub my hands in anticipation as others see those shares, google the clues available, search through the Google results, find my website, figure out that I’m actually the guy they were searching for, and then opt in.

I’ve heard this described as “upstream leads” — as in, people who had to swim upstream to find you. I’ve also heard it said these are the most valuable kinds of leads.

Is that true? I don’t know. I can imagine it is… I can also imagine it’s just an excuse by people who like to do it that way.

But that’s less interesting to me than the following:

I’ve gotten variants of Kenneth’s question before. And maybe I’m reading into it, but my feeling is that when people ask “How do you get subscribers” there’s a hidden assumption there.

That assumption is that, if you got no subscribers, no readers, there’s no sense in writing, particularly an email a day, like I do.

Sounds reasonable. But again, is it true?

The answer is no, at least to my mind. Even if nobody is reading what you write, a daily email:

1. Gets you to think about whatever you’re teaching or selling or doing, sharpens your own opinions on the subject, and builds up your expertise

2. Makes you a better writer and a better communicator, in all formats, not just email, without any pressure

3. Builds up a warchest of interesting content, which you can reuse for paid products, for ads, as book chapters, for SEO, for live presentations and trainings, for client work, or as a portfolio

4. Acts as proof of your authority to anybody who does come across you, whether that’s a potential client, customer, or simply fan

5. Can be enjoyable on its own, much how toast with butter is enjoyable on its own

6. Beats Wordle as a daily habit (though you can do both, as I do)

7. Makes you referable, for all the reasons 1-6 above combined, so that in time you do get people subscribing to read what you have to say

I’m telling you this because:

1) I’m grateful to Kenneth for writing in with his question, and I wanted to answer it thoroughly in a newsletter email, and

2) because starting tomorrow, I will be rolling out Daily Email Habit.

Daily Email Habit is my new service to help you be consistent with daily emails. It will give you a daily email prompt/constraint to take away idling over what to write, to keep you on track, and even to help you be more creative.

I will be rolling out Daily Email Habit gradually. But if you like, reply to this email, tell me what like about this service, why it sounds like it might be valuable to you, and I will add you to the priority list, so have a chance to try out Daily Email Habit sooner rather than later.

Huh, that’s possible?

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There’s a terrace on the 12th floor of my building. I tried going up there once. None of the keys that the landlord has giving me fit the lock. I figured the terrace is off-limits and I left it alone.

Then I went traveling for a few days. I asked an acquaintance to come water my plants while I was gone. He did, and out of curiosity, he also went up to the terrace and tried unlocking the door. It turns out one of the keys does fit, you just gotta jiggle it a little.

The terrace opens up to a fantastic view of the whole of Barcelona, from the Mediterranean Sea to the Sagrada Familia and back. As you can imagine, I’ve been going up there since.

Last weekend, I did a few market research calls with people who had expressed interest in my new daily email prompts service.

One of these calls was with a reader who only identifies publicly by the code name Misty. After I asked Misty my questions, she asked me one in turn:

“Do people respond to your emails a lot?”

It depends.

People used to respond more back before I started selling in almost every email. I figure that the daily option to buy channels some of that drive.

These days, there are strange lulls and peaks in the replies I get. Sometimes it seems people are responding regularly to my emails, and sometimes it’s crickets (at least until I have a new offer).

I asked myself, why?

My best guess is that I often forget to write emails featuring people who ask me questions and who respond to my emails. And vice versa. The more I make this newsletter feel interactive, the more people respond.

But this goes beyond just getting people to reply to your emails:

You gotta tell people stuff, explicitly, to clue them in. A lot of us, myself included, never think what options are out there, or here, right under our nose.

So if there’s a behavior you want people in your audience to adopt, first of all you have to tell them that it is in fact possible to adopt that behavior… and second that it is in fact encouraged and maybe even beneficial to them.

Maybe this is super obvious. But again, it’s something I personally forget to do.

I’ve experienced it on the other side as well.

It’s not only the terrace that I avoided going to for a year+ because I assumed it was off-limits.

I also almost never respond to other people’s newsletter emails. “Surely they don’t want to hear from me? What do I write? Everybody else must be responding anyhow, I guess they are too busy.”

All that’s to say:

You can hit reply to this email, tell me who you are, share your thoughts, or ask your questions. I don’t promise to have answers for you. But I do promise to read all messages and to reply in turn.

Plus, there’s a chance you get featured in one of these emails — under your own name, or under a code name, as you prefer.

In other words, it’s possible to reply… it’s ok to reply… and I even hope you will do it.

The first online course to sell for $1M?

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Will an online course ever sell for $1M a pop?

Probably not, but who knows. Maybe it will be yours. Consider the following:

In 2007, rare-book dealer Glenn Horowitz made a prediction in the New York Times that a rare, signed copy of James Joyce’s Ulysses, known as the Kaeser edition, would become the first 20th-century book to sell for $1M.

“I can’t remember now,” said Horowitz later, “but, knowing myself, I imagine I would have used the statement as a come-hither.”

And that’s what it turned out to be.

Soon after, Horowitz got a call from a collector who proposed paying $1M for the Kaeser. Horowitz then called Ron Delsener, the then-owner of the book, who had paid $460,500 for it a few years earlier.

“It took Ron about 10 seconds to say yes,” Horowitz recalled. Horowitz’s commission for making that come-hiter statement about the first $1M book, for making the call to the then-owner, and for waiting 10 seconds to hear yes, was $100,000.

I was amazed to read an article about Horowitz, the top-of-the-top among rare-book dealers. I found so much in common between the rare-book dealer’s world and the course creator world.

Sure, course buyers won’t pay $1M for a course (yet), and most people buy courses for reasons other than collecting.

But consider the following change in the rare-book industry, brought on by the Internet, as described in the article:

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The Internet made scarcity scarce: everyone could see that there were a gazillion copies of the 1911 Encyclopaedia Britannica for sale online, and their price plunged. To sell, a book now had to be the best copy, the cheapest copy, or the only copy.

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Swap out “copy” for “course,”” and “the 1911 Encyclopaedia Britannica” for, say, “How to write emails,” and maybe you can see a valuable lesson in the above. Again from the article:

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Such books required dealers to know more and to be more imaginative: they had to articulate what made a particular provenance or inscription so valuable. Christian Jonkers [a rare book dealer] said, “Our job as booksellers is to justify the difference between the price we bought it at and the price we’re selling it at by providing a narrative about why you should buy it.”

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Marketing guru Jay Abraham, who claims he has helped his clients create an extra 8 billion dollars in value, has this idea of industry cross-pollination. Says Jay, valuable practices that are as common as gravel in one industry can be imported profitably into your own industry, where they appear to be magic, or gold.

I would never have thought to go searching for business ideas in the rare-book dealer’s world. but the article I read is full of ’em, down to Glenn Horowitz’s downfall, near-bankruptcy and possible jail time, for engaging in a common though legal-gray-area business practice.

I have pages of notes from this article. I even got the idea to create a kind of paid newsletter where I would profile interesting people from other industries, in a kind of done-for-you cross-pollination report.

That’s almost certainly never going to happen. But if you sell courses or information more broadly… and if you’re looking for profitable ideas that nobody else in the course creator industry is using… then the following article is worth a read:

https://bejakovic.com/rare-book-dealer

A price does not need to be paid

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This is a personal email and there’s a good chance it won’t say anything to you.

Take that as a warning and only read on if you’re not looking for marketing tips or copywriting hacks today.

I’m sitting in a cafe as I write this, my usual refuge on Thursday afternoons when Flor the cleaning woman takes charge of my apartment.

Since I have a laptop, I am required to sit at the big table of computer-bound immigrants, next to the espresso machine, along a window that faces the street.

On Thursday afternoons when I sit here and work, more often than not, I see an old woman walking down the street, who comes to the cafe window and knocks.

The barista then opens the window.

The old woman and the barista chat for a couple of minutes.

The barista then gets ready a coffee and hands it out the window. The old woman takes the coffee, smiles, waves a farewell, and walks away.

I don’t know the agreement or relationship this old woman has with the cafe, but one thing that’s clear is that she is not paying anything for her coffee.

I’m telling you this because I recently caught myself thinking about success, about things I want in my life.

The phrase that popped up in my head was, “A price needs to be paid.” When I investigated a bit more, I found that I believe that in order to have the things that I want, I have to pay a price, and the currency must be something that is dear and valuable to me — time, comfort, my own self-image.

It’s a kind of grocery-store metaphor of life. “You can have whatever you want — if you can afford it, and if you can stomach to pay for it.”

No doubt, this metaphor of life works to an extent. It’s gotten me to where I’m at today.

But grocery stores are only one kind of thing you can see while walking down the street. You can also see, say, playgrounds, trees growing in the park, couples walking hand-in-hand.

If you’re anything like me, and if you think a price needs to be paid, maybe this is something to think about.

Maybe another metaphor of life might serve you better?

Maybe another metaphor might allow you to get what you want sooner, hold on to it longer, and enjoy yourself more along the way?

Maybe, rather than “a price needs to be paid,” it’s possible that “toys are there to play with”… or “a gift is there to be accepted”… or “it’s a free and voluntary exchange”?

I don’t know. But I’ve been thinking about it.

Anyways, all this popped up in my mind while I was doing “The Work.”

I’ve talked about The Work in these emails already. The Work was working for me when I wrote about it, and it’s working for me still.

Plus, right now, I’m in the middle of putting together a new offer. I also recently promoted my biggest course with some success.

So rather than trying to get you to send me money today, I will tell you the best thing I did this year was to read the following book, and to start doing what it says as soon as I got to chapter 2:

https://bejakovic.com/stillworking