A while back, I talked to a business coach, somebody who has a lot of experience with online marketing.
She told me about how she launched a new membership… how she offered a launch discount… how she even ended up increasing the discount over what she had initially planned.
Result:
One person ended up signing up.
Does this mean this new membership offer clearly sucks, since only one person bought even at a double-discounted launch price?
I told this business coach something that took me too long to internalize:
Discounting only works if people already value the thing you’re selling at the full price you’re selling it for.
In short, 20% off nothing is still nothing. So is 50% off.
The long term fix for this is your ongoing presence in your audience’s minds… trust and credibility built up by days and weeks and months of advertising yourself… sharing case studies of people who bought your offers and got value from them… and repeatedly driving home the fact that your offers sell for the price you are claiming for them, and that they’re worth every penny and in fact much more.
That’s how you convince people that, say, your membership is actually worth $300, and is even a steal at that price.
Good news:
There’s also a short-term fix. You can sell your offer at full price, and have people buy it, even if they don’t yet value the thing you’re selling at the price you’re selling it for.
This short-term fix is an obvious idea, but again, it took me too long to really internalize.
It finally clicked for me last year, via a little-known resource I was turned onto by marketer Travis Sago.
Travis is a very clever and very creative guy when it comes to Internet marketing… but he’s also a very thorough student of marketing and copywriting classics.
One of the things I have gotten via first stalking Travis online, and eventually paying him a lot of money for his marketing education and ideas, is simply exposure to really great, simple, often very old marketing ideas, which have made me much more money than the large sums I have paid Travis.
Speaking of which:
Yesterday, I started promoting Travis’s Royalty Ronin community as an affiliate.
I paid Travis $3k over the past year for access to Royalty Ronin and for a suite of his courses, which he makes available for members of Royalty Ronin.
I also recently renewed my membership to Royalty Ronin, ahead of schedule, for another year, in one lump sum payment of $1k.
Good news, part 2:
If you like, you can now get inside Royalty Ronin for a little less than the $3k I paid over the past year… and less even than the $1k I paid in a lump sum a few weeks ago to renew.
Specifically, you can get inside Royalty Ronin for free, because Travis has started offering a 7-day free trial.
Like I wrote/said yesterday, there aren’t many affiliate offers I’m wiling to promote. That’s because most are simply not good enough… because most aren’t a good fit for my audience… because I’m simply not enthusiastic about most of them.
On the other hand, I’m 110% enthusiastic to promote Travis’s Royalty Ronin, and all the multi-thousand dollar courses that come as bonuses, because I’ve so thoroughly benefited from them, and because I continue to benefit from them.
If you’d like to test out, look around, and even profit from Royalty Ronin, for free, for a week, you can do so here:
P.S. If you already signed up for a trial of Royalty Ronin via my affiliate link above, send me an email to let me know. Skool doesn’t let me see who has signed up, so the only way I know is if you write me.
And if you do write me to let me know, I’ll send you a recording of my Heart of Hearts training, about how to discover what the people in your market really want, so you can better know what to offer them and how to present it.
I previously planned to sell Heart of Hearts for $300, along with a few bonuses. I even had a few people pay me $300 for it, before I changed my mind, pulled the offer, and refunded their money. (I simply didn’t have time or desire to create the promised bonuses.)
Good news, part 3, is that Heart of Hearts is yours free, because you’ve taken me up on this trial of Royalty Ronin.
Plus, as an extra bonus when you write me, I’ll tie up this email, and I’ll tell you the short-term fix I mentioned above, for getting people to buy your offer at the full price even if they don’t value it yet. I’ll even tell you the little known resource, which I was clued into via Travis Sago, that finally made this click in my own head.